Diapositive 1
Transcription
Diapositive 1
spring - summer 2013 Jacadi’s profile Jacadi Jacadi is the ambassador brand for high-end children's fashion. Elegance “à la française”, delicacy, savoir-faire and luxury are the pillars of the so-called Jacadi’s style. The group In 2005, Jacadi joined the ÏDGroup, which gathers the leading brands in the children related market: Obaïbi / Okaïdi: medium-range clothing for babies and children Oxybul: mail order for toys, furniture, etc Véronique Delachaux: pregnancy clothing Vibel: furniture ÏDKids: concept stores gathering collections of the group brands. Jacadi’s market profile Users’ age 0 to 12 y.o. - Core target: Babies (0-2 y.o.) and kids (2 to 8 y.o.) Customers Wealthy families Jacadi’s position Luxury brand anchored in a timeless Paris chic style Brand key values Family values Contemporary luxury Emotion Unique savoirfaire Authentic heritage Jacadi’s look Jacadi’s creations are easily recognizable. Jacadi’s symbols are even a style reference in the fashion market. Bows, pastel colors, grey and marine, stripes, tartan , gingham, etc. The quality Jacadi's international renown is the result of a strong commitment to quality. The products' exquisite fabrics, exclusive prints, refined materials, fresh colors and detailed finishes reflect Jacadi's expertise in upscale craftsmanship. This high level of quality meets the needs of children; the products are designed to serve the growing child. Business branches development Jacadi’s story started in 1976. Since then the brand has kept on strengthening and developing its business. Current business branches: children clothing (1976), shoes (1985), nursery products (1987), cosmetics (1989), perfumes (2007), bed and bath (2013). Jacadi is also developing progressively a whole home decoration offer: furniture, wallpaper, etc. 33 % 33 % 18 % 8% Shoes Accessories Nursing Children clothing Baby clothing 8% Worldwide presence Jacadi’s first flagship store opened in Lausanne-Switzerland in 1983. It was shortly followed by numerous other openings including: Los Angeles in 1985 and Taiwan in 1993. Today, Jacadi owns 285 boutiques in 35 countries all around the World. 46% of their turnover is made out of France. Partnership with ANNE DE SOLENE When Jacadi has looked for a bed linen manufacturer to launch its own collection, choosing ANNE DE SOLENE company appeared to be obvious. Indeed, both brands share many common values: timeless elegance, French traditions, delicacy of the designs, high-end quality, attention to details, etc. Jacadi’s first bed and bath collection Collection introduction A collection dedicated to children between 18 months up to 10 y.o. 2 designs for girls - 2 designs for boys. 2 sizes available: child bed – baby bed (depending on the design) Coordinated bath linen and accessories. The same percale quality as ANNE DE SOLENE’s linens: 100% long-staple combed cotton - extra easy care (80 threads/sqcm – TC200). ANNE DE SOLENE guarantees a strong colors fastening and a high dimensional stability. 16x24 France 120x180 47x71 France 100x135 39x53 France 90x120 36x47 Switzerland 80x100 32x39 Switzerland 100x120 39x47 USA Canada 70x140 28x55 France 60x120 24x47 France Duvet cover 40x60 Flat Country Fitted sheet Inches 2 to 10 y.o. bed sizes available Flat Duvet cover Fitted sheet Baby bed sizes – 12 to 36 months Pillo wca es Cm Pillowcases Sizes Cm Inches Country 65x65 26x26 France 50x75 20x30 France 65x100 26x39 Switzerland 180x290 71x110 France 140x200 55x79 France 200x200 79x 79 France 160x210 63x83 Switzerland 172x224 68x88 USACanada 90x190 36x75 France 90x200 36x79 Export 90x220 36x87 Export 100x190 39x75 Export Girls collection Camille et Juliette 2 to 10 years old version Camille et Juliette Product details Pillowcases Flat Front: framed design – Bow and horizontal stripes. Back: thin vertical stripes. Large horizontal stripes with a double facing of thin vertical stripes Duvet cover Front: half-framed stripes + bows all-over. Back: large horizontal stripes Bottleneck shape Fitted sheet Horizontal thin stripes 30cm – 12” high gusset Camille et Juliette 12 to 36 months version Camille et Juliette 12 to 36 months version Product details Pillowcaes Flat Front: framed design – Bow and horizontal stripes. Back: thin vertical stripes. Large horizontal stripes with a double facing of thin vertical stripes Front: half-framed stripes + bows all-over. Duvet cover Fitted sheet Back: large horizontal stripes Bottleneck shape Horizontal thin stripes 20cm – 8” high gusset Camille et Juliette Bath linen Towel 450 gsm terry-towel – striped percale band with an embroidered bow finishing. Size: 70 x 110 cm – 28”x 43” Glove 450 gsm terry-towel – striped percale band Size: 16 x 21 cm – 6”x 8” Bathrobe 450 gsm terry-towel – hooded – striped percale band on the bottom part of the robe – press stud fastening on the side with a striped percale bow appliqué. Sizes: 4 – 6 – 8 – 10 y.o. Hooded towel 450 gsm terry-towel – striped percale hood with an embroidered bow – hood lined with terry and braided with a pink bias. Size: 72 x 72 cm – 28 »x 28 » Camille et Juliette Accessories Throw 100 % cotton – background: moss stitch – bow pattern: jersey knitting. Dimension: 120x120 cm – 47”x47” Cushion 100% long-staple combed cotton percale – thin white/pink vertical stripes – horizontal striped band and bow appliqué. Size: 35 x 45 cm - 14” x 18” Promenade Aux Tuileries 2 to 10 years old version Promenade Aux Tuileries 2 to 10 years old version Product details Pillowcases Front: light pink shade grosgrain stitched framing with a bow appliqué on the top left hand corner. Back: plain percale. Flat Plain framboisine (raspberry color) percale with a stitched light brown (biscuit) grosgrain band and a matching bow in appliqué Front: 3-row multicolored grosgrain bands (white / chantilly, light pink / chamallow and light brown / biscuit) with matching bows appliqué. Duvet cover Back: plain percale Finishing depending on the country: either bottleneck shape or buttons. Fitted sheet Plain Framboisine (raspberry color) percale 30cm – 12” high gusset Promenade aux Tuileries Bath linen Towel 450 gsm terry-towel – velvet all-over jacquard bow pattern on a terry background Size: 70 x 110 cm – 28”x 43” Glove 450 gsm terry-towel – velvet all-over jacquard bow pattern on a terry background Size: 16 x 21 cm – 6”x 8” Bathrobe 450 gsm terry-towel – velvet all-over jacquard bow pattern on a terry background – Hood lined with Framboisine (pink) plain percale Sizes: 4 – 6 – 8 – 10 y.o. Boys collection Ma Collection d’Automobiles 2 to 10 years old version Ma Collection d’Automobiles 2 to 10 years old version Product details Pillowcases Flat Front: Checked pattern with an embroidered facing – 1 car – saddle stitching. Back: Checked pattern Plain white percale with an embroidered facing – 3 cars. Front: Checked pattern with an embroidered facing – 3 cars – saddle stitching. Back: plain white percale Duvet cover Finishing depending on the country: either bottleneck shape or buttons. N.B.: the embroidered facing width depends on the duvet size. Fitted sheet Plain white percale 30cm – 12” high gusset Ma Collection d’Automobiles 12 to 36 months version Ma Collection d’Automobiles 12 to 36 months version Product details Pillowcaes Flat Front: Checked pattern with an embroidered facing – 1 car – saddle stitching. Back: Checked pattern Checked pattern and half-framed white percale Front: Checked pattern with an embroidered facing – 3 cars – saddle stitching. Duvet cover Back: plain white percale Finishing depending on the country: either bottleneck shape or buttons. N.B.: the embroidered facing width depends on the duvet size. Fitted sheet Plain white percale 20cm – 8” high gusset Ma collection d’automobiles Bath linen Towel 450 gsm yarn dyed terry-towel – jacquard stripes – white band with brown topstitching – 1 embroidered car appliqué Size: 70 x 110 cm – 28”x 43” Glove 450 gsm yarn dyed terry-towel – jacquard stripes –1 embroidered car appliqué Size: 16 x 21 cm – 6”x 8” Bathrobe 450 gsm yarn dyed terry-towel – hooded – 1 embroidered car appliqué on the chest – hood lined with white percale. Sizes: 4 – 6 – 8 – 10 y.o. Hooded towel 450 gsm yarn dyed terry-towel – white percale hood with an embroidered car appliqué + brown piping finishing – hood lined with terry – towel braided with a white bias. Size: 72 x 72 cm – 28 »x 28 » Ma collection d’automobiles Accessories Throw 100% cotton – Jersey knitting. Dimension: 120x120 cm – 47”x47” Cushion 100% cotton – Jersey knitting. Size: 35 x 45 cm – 14”x 18” Grand Cap 2 to 10 years old version Grand cap Product details Pillowcases Front framed marine stripes on a white background. Anchor crest stitched on the top right hand corner. Back: framed white stripes on a marine background. Flat Large horizontal stripes – white / marine – white percale facing with a red inserted bias Front: large horizontal marine / white stripes with a white facing and an anchor crest appliqué – inserted red bias finishing Duvet cover Back: plain white percale Finishing depending on the country: either bottleneck shape or buttons. Fitted sheet Plain white percale 30cm – 12” high gusset Grand cap Bath linen Towel 450 gsm yarn dyed terry-towel – jacquard stripes with an embroidered anchor crest appliqué. Size: 70 x 110 cm – 28”x 43” Glove 450 gsm yarn dyed terry-towel – marine with a white percale band at the top, underlined with a red inserted bias. Size: 16 x 21 cm – 6”x 8” Bathrobe 450 gsm yarn dyed terry-towel – marine with an embroidered anchor crest appliqué on the chest Sleeves with a red inserted bias finishing – hood lined with white percale. Sizes: 4 – 6 – 8 – 10 y.o. Grand cap Accessories Cushion 100% long-staple combed cotton percale Front: striped pattern with a white facing where 3 red Jacadi buttons are stitched. Back: Stripes Size: 35 x 45 cm – 14”x 18” Marketing & Communication Maison & Objet Jacadi and ANNE DE SOLENE partnership announcement during the Maison & Objet fair in september 2012. Translation: ANNE DE SOLENE and Jacadi are proud to announce you the birth of a bed and bath linen collection for children between 18 months and 10 y.o. This collection will be introduced during the Maison & Objet fair in January 2013. Marketing tools A selection of packaging will be available: Gift box (2 sizes) - Shopping bag - Plastic bags (2 sizes)