Diapositive 1

Transcription

Diapositive 1
spring - summer 2013
Jacadi’s profile
Jacadi
Jacadi is the ambassador brand for high-end children's fashion.
Elegance “à la française”, delicacy, savoir-faire and luxury are the pillars of the
so-called Jacadi’s style.
The group
In 2005, Jacadi joined the ÏDGroup, which gathers the leading brands in the
children related market:
Obaïbi / Okaïdi: medium-range clothing for babies and children
Oxybul: mail order for toys, furniture, etc
Véronique Delachaux: pregnancy clothing
Vibel: furniture
ÏDKids: concept stores gathering collections of the group brands.
Jacadi’s market profile
Users’ age
0 to 12 y.o. - Core target: Babies (0-2 y.o.) and kids (2 to 8 y.o.)
Customers
Wealthy families
Jacadi’s position
Luxury brand anchored in a timeless Paris chic style
Brand key values
Family values
Contemporary
luxury
Emotion
Unique savoirfaire
Authentic
heritage
Jacadi’s look
Jacadi’s creations are easily recognizable. Jacadi’s symbols are even a style
reference in the fashion market.
Bows, pastel colors, grey and marine, stripes, tartan , gingham, etc.
The quality
Jacadi's international renown is the result of a strong commitment to quality.
The products' exquisite fabrics, exclusive prints, refined materials, fresh colors and
detailed finishes reflect Jacadi's expertise in upscale craftsmanship.
This high level of quality meets the needs of children; the products are designed to
serve the growing child.
Business branches development
Jacadi’s story started in 1976. Since then the brand has kept on strengthening
and developing its business.
Current business branches: children clothing (1976), shoes (1985), nursery
products (1987), cosmetics (1989), perfumes (2007), bed and bath (2013).
Jacadi is also developing progressively a whole home decoration offer: furniture,
wallpaper, etc.
33 %
33 %
18 %
8%
Shoes
Accessories
Nursing
Children clothing
Baby clothing
8%
Worldwide presence
Jacadi’s first flagship store opened in Lausanne-Switzerland in 1983. It was shortly
followed by numerous other openings including: Los Angeles in 1985 and Taiwan
in 1993.
Today, Jacadi owns 285 boutiques in 35 countries all around the World. 46% of
their turnover is made out of France.
Partnership with ANNE DE SOLENE
When Jacadi has looked for a bed linen manufacturer to launch its own
collection, choosing ANNE DE SOLENE company appeared to be obvious.
Indeed, both brands share many common values: timeless elegance, French
traditions, delicacy of the designs, high-end quality, attention to details, etc.
Jacadi’s first bed and bath collection
Collection introduction
A collection dedicated to children between 18 months up to 10 y.o.
2 designs for girls - 2 designs for boys.
2 sizes available: child bed – baby bed (depending on the design)
Coordinated bath linen and accessories.
The same percale quality as ANNE DE SOLENE’s linens: 100% long-staple combed
cotton - extra easy care (80 threads/sqcm – TC200).
ANNE DE SOLENE guarantees a strong colors fastening and a high dimensional
stability.
16x24
France
120x180
47x71
France
100x135
39x53
France
90x120
36x47
Switzerland
80x100
32x39
Switzerland
100x120
39x47
USA
Canada
70x140
28x55
France
60x120
24x47
France
Duvet cover
40x60
Flat
Country
Fitted sheet
Inches
2 to 10 y.o. bed sizes available
Flat
Duvet cover
Fitted sheet
Baby bed sizes – 12 to 36 months
Pillo
wca
es
Cm
Pillowcases
Sizes
Cm
Inches
Country
65x65
26x26
France
50x75
20x30
France
65x100
26x39
Switzerland
180x290
71x110
France
140x200
55x79
France
200x200
79x 79
France
160x210
63x83
Switzerland
172x224
68x88
USACanada
90x190
36x75
France
90x200
36x79
Export
90x220
36x87
Export
100x190
39x75
Export
Girls collection
Camille et Juliette
2 to 10 years old version
Camille et Juliette
Product details
Pillowcases
Flat
Front: framed design – Bow and horizontal stripes.
Back: thin vertical stripes.
Large horizontal stripes with a double facing of thin vertical stripes
Duvet cover
Front: half-framed stripes + bows all-over.
Back: large horizontal stripes
Bottleneck shape
Fitted sheet
Horizontal thin stripes
30cm – 12” high gusset
Camille et Juliette
12 to 36 months version
Camille et Juliette
12 to 36 months version
Product details
Pillowcaes
Flat
Front: framed design – Bow and horizontal stripes.
Back: thin vertical stripes.
Large horizontal stripes with a double facing of thin vertical stripes
Front: half-framed stripes + bows all-over.
Duvet cover
Fitted sheet
Back: large horizontal stripes
Bottleneck shape
Horizontal thin stripes
20cm – 8” high gusset
Camille et Juliette
Bath linen
Towel
450 gsm terry-towel – striped percale band with an
embroidered bow finishing.
Size: 70 x 110 cm – 28”x 43”
Glove
450 gsm terry-towel – striped percale band
Size: 16 x 21 cm – 6”x 8”
Bathrobe
450 gsm terry-towel – hooded – striped percale
band on the bottom part of the robe – press stud
fastening on the side with a striped percale bow
appliqué.
Sizes: 4 – 6 – 8 – 10 y.o.
Hooded towel
450 gsm terry-towel – striped percale hood with an
embroidered bow – hood lined with terry and
braided with a pink bias.
Size: 72 x 72 cm – 28 »x 28 »
Camille et Juliette
Accessories
Throw
100 % cotton – background: moss stitch – bow
pattern: jersey knitting.
Dimension: 120x120 cm – 47”x47”
Cushion
100% long-staple combed cotton percale – thin
white/pink vertical stripes – horizontal striped band
and bow appliqué.
Size: 35 x 45 cm - 14” x 18”
Promenade Aux Tuileries
2 to 10 years old version
Promenade Aux Tuileries
2 to 10 years old version
Product details
Pillowcases
Front: light pink shade grosgrain stitched framing with a bow appliqué on the top
left hand corner.
Back: plain percale.
Flat
Plain framboisine (raspberry color) percale with a stitched light brown (biscuit)
grosgrain band and a matching bow in appliqué
Front: 3-row multicolored grosgrain bands (white / chantilly, light pink /
chamallow and light brown / biscuit) with matching bows appliqué.
Duvet cover
Back: plain percale
Finishing depending on the country: either bottleneck shape or buttons.
Fitted sheet
Plain Framboisine (raspberry color) percale
30cm – 12” high gusset
Promenade aux Tuileries
Bath linen
Towel
450 gsm terry-towel – velvet all-over jacquard bow
pattern on a terry background
Size: 70 x 110 cm – 28”x 43”
Glove
450 gsm terry-towel – velvet all-over jacquard bow
pattern on a terry background
Size: 16 x 21 cm – 6”x 8”
Bathrobe
450 gsm terry-towel – velvet all-over jacquard bow
pattern on a terry background – Hood lined with
Framboisine (pink) plain percale
Sizes: 4 – 6 – 8 – 10 y.o.
Boys collection
Ma Collection d’Automobiles
2 to 10 years old version
Ma Collection d’Automobiles
2 to 10 years old version
Product details
Pillowcases
Flat
Front: Checked pattern with an embroidered facing – 1 car – saddle stitching.
Back: Checked pattern
Plain white percale with an embroidered facing – 3 cars.
Front: Checked pattern with an embroidered facing – 3 cars – saddle stitching.
Back: plain white percale
Duvet cover
Finishing depending on the country: either bottleneck shape or buttons.
N.B.: the embroidered facing width depends on the duvet size.
Fitted sheet
Plain white percale
30cm – 12” high gusset
Ma Collection d’Automobiles
12 to 36 months version
Ma Collection d’Automobiles
12 to 36 months version
Product details
Pillowcaes
Flat
Front: Checked pattern with an embroidered facing – 1 car – saddle stitching.
Back: Checked pattern
Checked pattern and half-framed white percale
Front: Checked pattern with an embroidered facing – 3 cars – saddle stitching.
Duvet cover
Back: plain white percale
Finishing depending on the country: either bottleneck shape or buttons.
N.B.: the embroidered facing width depends on the duvet size.
Fitted sheet
Plain white percale
20cm – 8” high gusset
Ma collection d’automobiles
Bath linen
Towel
450 gsm yarn dyed terry-towel – jacquard stripes –
white band with brown topstitching – 1 embroidered
car appliqué
Size: 70 x 110 cm – 28”x 43”
Glove
450 gsm yarn dyed terry-towel – jacquard stripes –1
embroidered car appliqué
Size: 16 x 21 cm – 6”x 8”
Bathrobe
450 gsm yarn dyed terry-towel – hooded – 1
embroidered car appliqué on the chest – hood lined
with white percale.
Sizes: 4 – 6 – 8 – 10 y.o.
Hooded towel
450 gsm yarn dyed terry-towel – white percale hood
with an embroidered car appliqué + brown piping
finishing – hood lined with terry – towel braided with
a white bias.
Size: 72 x 72 cm – 28 »x 28 »
Ma collection d’automobiles
Accessories
Throw
100% cotton – Jersey knitting.
Dimension: 120x120 cm – 47”x47”
Cushion
100% cotton – Jersey knitting.
Size: 35 x 45 cm – 14”x 18”
Grand Cap
2 to 10 years old version
Grand cap
Product details
Pillowcases
Front framed marine stripes on a white background. Anchor crest stitched on the
top right hand corner.
Back: framed white stripes on a marine background.
Flat
Large horizontal stripes – white / marine – white percale facing with a red
inserted bias
Front: large horizontal marine / white stripes with a white facing and an anchor
crest appliqué – inserted red bias finishing
Duvet cover
Back: plain white percale
Finishing depending on the country: either bottleneck shape or buttons.
Fitted sheet
Plain white percale
30cm – 12” high gusset
Grand cap
Bath linen
Towel
450 gsm yarn dyed terry-towel – jacquard stripes
with an embroidered anchor crest appliqué.
Size: 70 x 110 cm – 28”x 43”
Glove
450 gsm yarn dyed terry-towel – marine with a white
percale band at the top, underlined with a red
inserted bias.
Size: 16 x 21 cm – 6”x 8”
Bathrobe
450 gsm yarn dyed terry-towel – marine with an
embroidered anchor crest appliqué on the chest Sleeves with a red inserted bias finishing – hood
lined with white percale.
Sizes: 4 – 6 – 8 – 10 y.o.
Grand cap
Accessories
Cushion
100% long-staple combed cotton percale
Front: striped pattern with a white facing where 3 red
Jacadi buttons are stitched.
Back: Stripes
Size: 35 x 45 cm – 14”x 18”
Marketing & Communication
Maison & Objet
Jacadi and ANNE DE SOLENE partnership announcement during the Maison &
Objet fair in september 2012.
Translation: ANNE DE SOLENE and Jacadi are proud to announce you the birth of a bed and bath linen
collection for children between 18 months and 10 y.o. This collection will be introduced during the Maison &
Objet fair in January 2013.
Marketing tools
A selection of packaging will be available:
Gift box (2 sizes) - Shopping bag - Plastic bags (2 sizes)