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Le Soleil - La Presse
DAILY NEWSPAPERS OF THE GROUP PRESENTATION May 6th, 2015 THE ONLY QUEBEC MEDIA GROUP OPERATING DAILY NEWSPAPERS OUTSIDE MONTREAL 2 1.4 million readers each week (paper and internet) 3 PAPER EDITIONS THE ONLY QUEBEC MEDIA GROUP OPERATING DAILY NEWSPAPERS OUTSIDE MONTREAL Le Quotidien Le ProgrèsDimanche 81,000 readers An average of 25% of our total newpapers circulation is not surveyed by NADbank. Le Nouvelliste 97,000 readers Le Soleil 272,000 readers Le Droit 149,000 readers La Voix de l’Est 33,000 readers La Tribune 97,000 readers Source: NADbank 2015, CMA markets, 18+, 6 /7 day cume, paper and PDF. 5 GROUPE CAPITALES MEDIAS DAILY NEWSPAPERS Circulation and readership Le Soleil Le Droit La Tribune Le Nouvelliste Le Quotidien La Voix de l'Est Le Progrès-Dimanche Quebec City Ottawa-Gatineau Sherbrooke Trois-Rivieres Saguenay Granby CIRCULATION (NUMBER OF COPIES DISTRIBUTED)¹ Weekdays 73,745 33,460 28,223 40,530 24,744 17,535 Saturday 95,189 29,668 32,764 43,198 23,328 13,861 Sunday 78,747 - - - 32,392 - Weekdays 153,000 83,000 50,000 47,000 44,000 20,000 Saturday 189,000 72,000 53,000 52,000 29,000 20,000 Sunday 151,000 - - - 45,000 - Cume 6|7 days 272,000 149,000 97,000 79,000 81,000 33,000 READERSHIP² ¹Source: Circulation AAM Publisher’s statement, 6 months ending September 30 th, 2014. ²Source: NADbank 2015, (Le Soleil, Le Droit, La Tribune, Le Nouvelliste, Le Quotidien Le Progrès-Dimanche, La Voix de l’Est), 18+, paper and PDF. 6 GROUPE CAPITALES MEDIAS DAILY NEWSPAPERS REACH Le Soleil 272,000 * Le Droit 118,000 La Tribune 97,000 Le Nouvelliste 79,000 Le Quotidien Le ProgrèsDimanche 81,000 La Voix de l’Est 33,000 Population 60,000 Population 291,000 Population 172,000 Population 129,000 Population 132,000 Population 655,000 42% 41% 56% 61% 61% Group reach 47% 55% Source: NADbank 2015, CMA markets, 18+, 6 /7 day cume, paper and PDF. *French market. 7 GROUPE CAPITALES MEDIAS DAILY NEWSPAPERS Sociodemographic profile Adults 25-54 College/Technical Graduates + University Graduates + Average HH Income Le Soleil Quebec City 38% 77% 49% $81,445 Population 655,000 50% 71% 36% $75,678 Le Droit * Ottawa-Gatineau 46% 59% 34% $85,250 Population 291,000 53% 67% 39% $85,251 La Tribune Sherbrooke 42% 57% 24% $66,253 Population 172,000 48% 56% 24% $65,747 Le Nouvelliste Trois-Rivieres 41% 60% 24% $64,207 Population 129,000 44% 57% 25% $63,837 Saguenay Le Quotidien Le Progrès-Dimanche Population 132,000 47% 54% 22% $70,797 46% 51% 20% $66,026 Granby 49% 49% 21% $65,651 Population 60,000 48% 48% 20% $66,828 La Voix de l'Est Source: NADbank 2015, CMA markets, 18+, 6 /7 day cume, paper and PDF. *French market. 8 GROUPE CAPITALES MEDIAS DAILY NEWSPAPERS Sociodemographic profile Le Soleil Le Droit * La Tribune Le Nouvelliste Le Quotidien Le Progrès-Dimanche La Voix de l'Est HH Income $75,000 + HH Income $100,000 + Home Owners Quebec City 48% 32% 75% Population 655,000 44% 27% 69% Ottawa-Gatineau 53% 34% 81% Population 291,000 55% 36% 77% Sherbrooke 35% 21% 67% Population 172,000 35% 19% 66% Trois-Rivieres 33% 19% 73% Population 129,000 30% 19% 68% Saguenay 38% 22% 77% Population 132,000 35% 20% 76% Granby 36% 18% 73% Population 60,000 37% 18% 75% Source: NADbank 2015, CMA markets, 18+, 6 /7 day cume, paper and PDF. *French market. 9 TOP 3 ARGUMENTS Adults HH Income Home 25-54 $75,000 + Owners Le Soleil reaches 32% 45% 45% * Le Droit reaches 35% 39% 42% La Tribune reaches 49% 57% 58% Le Nouvelliste reaches 59% 67% 66% Le Quotidien reaches Le Progrès-Dimanche 62% 67% 62% La Voix de l’Est reaches 55% 55% 53% EACH WEEK Source: NADbank 2015, CMA markets, 18+, 6 /7 day cume, paper and PDF. *French market. 10 QUEBEC CITY MARKET LE SOLEIL’S READERSHIP SHOWS A STRONG PROGRESSION UNLIKE ITS COMPETITOR. +46,000 +35,000 +30,000 +32% +30% +24% Le Soleil Weekdays Journal de Québec Saturday Sunday -12% -15% -21,000 -27,000 Source: NADbank 2015, Quebec CMA, paper + PDF. -18% -23,000 12 EACH DAY, LE SOLEIL IS THE MOST READ DAILY NEWSPAPER IN QUEBEC CITY! + 33,000 readers + 46,000 + 3,000 readers readers 29% 189,000 23% 23% 24% 156,000 153,000 150,000 23% 151,000 16% Weekdays Saturday Journal de Québec Le Soleil Journal de Québec Le Soleil Journal de Québec Le Soleil 105,000 Sunday Source: NADbank 2015, Quebec CMA, paper + PDF. 13 LE SOLEIL REACHES READERS WITH A STRONG PURCHASING POWER! Average hh income Le Soleil versus Journal de Québec $87,878 Le Soleil $85,566 $83,253 Quebec City +$17,473 +$12,574 $75,678 $67,575 Journal de Québec +$20,303 $68,093 $70,679 Weekdays Saturday Sunday Source: NADbank 2015, Quebec CMA, paper + PDF. 14 REACH OF QUEBEC CITY DAILIES: EDUCATION University Graduates + College/Technical Graduates + 43% 38% 37% 31% 27% 25% 21% Weekdays Saturday Sunday Weekdays 17% Saturday J de Qc Le Soleil 13% Le Soleil Journal de Qc Le Soleil J de Qc 14% Le Soleil Journal de Qc Le Soleil Journal de Qc Le Soleil 18% J de Qc 21% Sunday Source: NADbank 2015, Quebec CMA, paper and PDF. 15 LE SOLEIL: AN EXCLUSIVE READERSHIP 189,000 153,000 151,000 140,000 123,000 119,000 74% Saturday Exclusive readers Readers Exclusive Readers Exclusive Readers Weekdays 81% Exclusive readers Exclusive 78% Exclusive readers Sunday Source : NADbank 2015, Quebec CMA, paper and PDF. 16 READERS OF LE SOLEIL ARE INTERESTED AND INTERESTING 1 OUT OF 2 READERS has a family income over $75,000. 1 OUT OF 3 READERS has a family income over $100,000. 1 out of 2 READERS has university diploma. 3 out of 4 READERS are home owners. Source: NADbank 2015, Quebec CMA, paper and PDF. 17
