NEW FOR 2014! AUGMENTED REALITY VIDEOS

W I N T E R 2 0 1 3 | W W W.T X F B - I N S.C O M
«
INSIDE:
EXCLUSIVE
A new way to
reach your
members
Travel Savings
Staying in Texas for the holidays?
Tips on how to get the best
vacation deals
Insurance Savvy
The cost of a flood may be more
than you bargained for
Career
Calling
Texas Farm
Bureau
Members
Jessica and
Matt Norton on
their passion
project,
Fiddlesticks
Farms.
HOW TO MAKE YOUR
PASSION INTO A JOB
NEW FOR 2014!
AUGMENTED REALITY VIDEOS
LOOK INSIDE 6
STORM SAFETY
Better building
materials
Texas weather can change fast. We
all know it. We’ve all seen it. That’s why,
especially during storm season, it pays
to be prepared. But what does that
mean? It means buying better building
materials.
Things like wind-rated garage doors,
impact-resistant windows, and siding
that can withstand hail and flying
debris. But the simplest fix is doors
that open out instead of in. That’s what
researchers at the Insurance Institute for
Home and Business Safety suggest. In
a wind event — whether it’s a tornado or
strong storm — your home’s openings
are its weakest point. If just one is
compromised — like strong wind blowing
open your front door or debris breaking
a window — enough air can rush into the
home to bring it to the ground.
A new kind of magazine experience
Want to see it happen? Download the Texas Heritage for Living® app from iTunes or the Android app store, then follow these
simple instructions. Once you have the app downloaded you’ll be able to experience what’s called Augmented Reality. The
pages of this magazine will literally come to life. Imagine Texas Heritage for Living® Magazine articles that don’t just tell you
about loss prevention, the importance of reviews, or life insurance — but show you.
1 DOWNLOAD THE APP
3 HOVER YOUR DEVICE OVER THE PHOTO
Search and download the Texas Heritage for Living
With the app launched, hover your device over the
app in the iTunes or Android app store.
accompanying image near the icon.
2 LOOK FOR THE ICON
4 OOOH AND AAAH
Augmented-Reality pages will be flagged
Watch photos and pages come to life!
with an icon.
Agent Customization Entry Points
With Augmented Reality, select photos come to life as videos, including the sample of the storm story on the left
and the agent sample below. Ask the marketing team today how you can get involved.
BY THE NUMBERS
AG E N T L E T T E R
TEXAS FARM BUREAU
INSURANCE COMPANIES
PRESIDENT
Kenneth Dierschke
VICE PRESIDENT
David Stubblefield
SECRETARY-TREASURER
Russell Boening
EXECUTIVE DIRECTOR/COO
Vernie R. Glasson III
SEASON’S SAVINGS
S
EXECUTIVE VICE PRESIDENT
Mike Gerik
VICE PRESIDENT OF SALES
Bo Wilborn
VICE PRESIDENT OF MARKETING
Kimberly Kemper
BOARD OF DIRECTORS
Dave Edmiston
Robert H. Gordon
Ronnie Muennink
Dale Murden
Robert E. Reed
Dan E. Shelton
Dan B. Smith
Albert Thompson
Michael White
Neil F. Walter
Ben F. Wible
ome states have “snowbirds” who flock there for sunny skies and
warmer days than up North. When they make their way here we
also call them Winter Texans, a testament to our friendliness.
Ever wonder how they manage to know where
Texas Heritage
for Living® shares
the stories and
successes of
Texans just like
you. Since 1950,
Texas Farm
Bureau Insurance
Companies have
been helping
families protect
what matters
most.
“Highest
Customer
Satisfaction
Among Auto
Insurers in
Texas.” Two years
in a row.
to stay, when to visit, and what to do? There’s
a savings secret we can all enjoy from these
seasonally savvy travelers, including those
weeks between the holidays that might net more
affordable hotel rooms and package deals. Read
Fun for the
family!
Register to win a
Brute cooler on
page 33.
more about it in our “Savings For Snowbirds”
feature.
Every story inside this issue of Texas Heritage for Living® is packed with
ideas to enjoy your life to the fullest, from trying out the trends you see
on Pinterest for canning to gorgeous gardening suggestions that are
practically goof-proof.
We are all about safety too. (Is your rearview mirror a hot commodity to
auto burglars? The answer is in “News You Can Use.”) Our other features
and departments cover flooding, the dangers lurking in your medicine
cabinet, and how storm shelters are becoming the new “bonus” room.
Coverage and discounts are subject to underwriting
guidelines, review, and approval and may not be
available to all persons. Qualifications and policy
terms may vary by situation. We encourage you
to read your policies and contracts carefully. Any
information contained herein is for informational
purposes only and does not replace or modify any
definitions or information contained in your individual
policies and contracts from Texas Farm Bureau
Insurance Companies, which are controlling.
FARM BUREAU® and FB® are registered
service marks owned by the American Farm
Bureau Federation.
Texas Farm Bureau Mutual Insurance Company
and its affiliates do not provide tax or financial
planning advice. Taxpayers should seek advice based
upon their own particular circumstances from an
independent tax or financial planning advisor.
The views and opinions expressed by contributors
do not necessarily reflect the policies of Texas Farm
Bureau Insurance Companies. None of the content
constitutes legal or other professional advice.
The application and effect of laws can vary widely
depending on the specific facts involved.
Material in this magazine may not be reproduced,
stored in a retrieval system or transmitted in any form
or by any means (electronic, mechanical, photocopy,
or otherwise) without permission from the publisher.
Property and casualty insurance provided by
Texas Farm Bureau Insurance Companies. Texas
Farm Bureau Insurance Companies means Texas
Farm Bureau Mutual Insurance Company, Texas
Farm Bureau Casualty Insurance Company, Texas
Farm Bureau Underwriters, and Farm Bureau County
Mutual Insurance Company of Texas.
Life insurance provided by Southern Farm Bureau
Life Insurance Company, Jackson, MS.
Insurance offered through the Texas Farm Bureau
Insurance Companies is a member benefit available
only to Texas Farm Bureau members with a paid-up
membership.
Texas Heritage for Living® is a trademark of
Texas Farm Bureau Mutual Insurance Company.
Other trademarks are the property of their
respective owners.
©2013 Texas Farm Bureau Mutual Insurance
Company
SEE THE SIGHTS … AND SAVE!
Your Texas Farm Bureau membership helps you save on
hotels, car rentals, amusement parks, and attractions
throughout the state. 6Learn more at blog.txfb-ins.com
EXTRA! Texas Heritage for Living® Online!
Enjoy more of this magazine online, with exclusive monthly updates about
Texas travel, lifestyle, and stories about protecting your family and property.
How to access your
digital subscription:
1. Know the code. Use the
special code from your Texas
Farm Bureau Insurance
contact below under “C.”
Don’t have an agent or have
questions? Email
[email protected].
2. Visit www.
TexasHeritageForLiving.
com. Click the login button
in the upper-right corner and
enter your agent code (below
under “C”).
3. Enjoy!
Can’t get enough of Texas Heritage? Turn to page 33 to learn how to get
your free digital subscription on our website, and don’t forget to follow us
PRESIDENT & GENERAL MANAGER
Gordon Locke
on Facebook to access our blog and fun tips. Even better, we would love to
DIRECTOR, CLIENT SERVICES
Jas Robertson
hear from you. May your flights of fancy and travel adventures this holiday
CONTENT DEVELOPMENT
DIRECTOR
Elise Anthony
season bring you and yours much joy and happiness.
ALLISON AGENT
Agent
MANAGING EDITOR
Amy Robinson
PRODUCTION MANAGER
Pedro Armstrong
7420 Fish Pond Rd
Waco, TX 76710
DIGITAL IMAGING
SPECIALIST
John Gay
WRITERS
Paula Felps, Virginia Franklin, Callie Leahy,
Lisa Martin, Paige Phelps, Jennifer Chappell
Smith, Glenda Vosburgh
ALLISON AGENT
O
E
W
C
Texas Heritage for Living® is produced for Texas
Farm Bureau Insurance Companies by D Custom,
750 N. St. Paul St., Ste. 2100, Dallas, TX 75201;
www.dcustom.com, 214.523.0300. ©2013 All
rights reserved.
254 .772.3030
[email protected]
500,000
M E M B E R FA M I L I E S
Texas Farm Bureau is now more than
500,000 member families strong.
Congratulations!
PUMPKIN ‘FLUFF’
FOR YOUR
NEXT PARTY?
DELICIOUS!
6 Recipe at
blog.txfb-ins.com
Want to Attract
more readers?
1 DOWNLOAD THE APP
Search and download the Texas Heritage for
Living app in the iTunes or Android app store.
CREATIVE DIRECTOR
Kyle Phelps
ASSISTANT ART DIRECTOR
Emily Slack
Texas Farm Bureau Insurance
Companies received the highest
numerical score among auto
insurance providers in Texas in the
proprietary J.D. Power 2013 U.S.
Auto Insurance StudySM. Study
based on 45,521 total responses
measuring 8 providers in Texas and
measures opinions of consumers
with their auto insurance provider.
Proprietary study results are based
on experiences and perceptions of
consumers surveyed March–April
2013. Your experiences may vary.
Visit jdpower.com.
« « « OVER « « «
254.772.3030
[email protected]
www.txfb-ins.com/agentreg/allison-agent
55555
2 LOOK FOR THE ICON
Augmented-reality pages will be flagged
with an icon.
3 HOVER YOUR DEVICE OVER THE PHOTO
With the app launched, hover your device
over the accompanying image near the icon.
4 OOOH AND AAAH
Watch photos and pages come to life!
www.facebook./com/texasfarmbureauinsurance
w w w.t x f b - i n s .c o m
AGENT LETTER
Your agent photo could come to life within seconds. Follow
the directions on the left-hand page to download the app and
activate the video on the agent sample photo below.
T E X AS H E R I TAG E FO R L I V I N G
33
INSIDE BACK COVER
This reader-engagement page provides another opportunity
for your members to view a video by you, inspiring them to
request a review, ask about policy coverage, and establish a
deeper connection with you.
ALLISON AGENT
Agent
7420 Fish Pond Rd
Waco, TX 76710
O 254.772.3030
E [email protected]
W www.txfb-ins.com/agentreg/allison-agent
C 55555
w w w.t x f b - i n s .c o m
T E X A S H E R I TAG E FO R L I V I N G
33
SAMPLE
THROUGH IT ALL –
WE HAVE LIFE COVERED.
ALLISON AGENT
Agent
7420 Fish Pond Rd.
Waco, TX 76710
M 254.772.3030
E [email protected]
Coverage and discounts are subject to qualifications and policy terms, and may vary by situation. Blue Cross Blue Shield of Texas, a Division of Health Care Service Corporation, a Mutual Legal Reserve Company, an Independent Licensee of the Blue Cross
and Blue Shield Association. ©2013 Texas Farm Bureau Insurance Companies.