2. Trade not aid

Fairtrade /
Max Havelaar
General presentation
© Fairtrade 2010
Agenda
1. What is Fairtrade?
2. Trade not aid
3. Campaigns and activities
4. What can you do?
© Fairtrade 2010
THE CASE OF BANANA GROWERS: APPBOSA, PERU
Turn over in $ (x 1000)
© Fairtrade 2010
Fairtrade = a development model
© Fairtrade 2010
Agenda
1. What is Fairtrade?
2. Trade not aid
3. Campaigns and activities
4. What can you do?
© Fairtrade 2010
Injustices in
trade that
producers
face
 The global economy is an
hourglass economy
 25 million coffee farmers,
4 traders control 40% of the
coffee trade; selling to
millions of consumers
 80% of the coffee volume
worldwide is from
smallholders
© Fairtrade 2010
Fairtrade vision
A world in which all producers
can enjoy secure and sustainable
livelihoods, fulfill their potential
and decide on their future
A “people first” approach
fairer trade conditions to farmers and
workers in developing countries. This
allows them the opportunity to improve
their lives and plan for their future.
Fairtrade = development model
© Fairtrade 2010
Label environment
1988
1986
1987*
© Fairtrade 2010
1997
1993*
2007
2006
Trade not Aid
Fairtrade
difference
makers
Over 900 Mio people live with less than 2$/day –
70% are farmers
- Sustainable development via different trading,
focused on marginalized producers in developing
nations
 Market access under fair conditions
 Organizing farmer groups
 Providing empowerment to producers
© Fairtrade 2010
History of Fairtrade : civil society roots
• Fairtrade system exists since 1955 – in each
country rooted in civil society movements
• Label created in 1988 – Fairtrade Labelling
Organisation (FLO) as a central body since
1997
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How is Fairtrade organized?
NFO’s: 50%
PN’s: 50%
National Fairtrade
Organisations
Focus: market facing
Producer Networks
Focus: producer facing
FLO
Fairtrade International
Multi stakeholder
organisation
FLO-CERT
Independent auditing
© Fairtrade 2010
Scale & reach: Producers
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Scale & reach: Consumers
 26 marketing countries
 27.000 Fairtrade labelled products worldwide
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More than 160 brands with Fairtrade mark in Belgium (1)
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More than 160 brands with Fairtrade mark in Belgium (2)
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15
Fairtrade certification mark, not a brand
© Fairtrade 2010
How is Fairtrade organized?
NFO’s: 50%
PN’s: 50%
National Fairtrade
Organisations
Focus: market facing
Producer Networks
Focus: producer facing
FLO
Fairtrade International
Multi stakeholder
organisation
FLO-CERT
Independent auditing
© Fairtrade 2010
Value chain & auditing
FLO e.v.
Standards setting
www.fairtrade.net
Generic Trade Standards (GTS)
Producer
standards
Producer
FLO-CERT
Certified ISO 65
www.flo-cert.net
Labelling Initiative
www.maxhavelaar.be
© Fairtrade 2010
Exporter
Importer
Processor
Licensee
Control & certification
Licensee
contract
Consumer
The standards: planet, people, profit
© Fairtrade 2010
Compliance criteria
© Fairtrade 2010
-
Regular & major CC
- ie forced labour situations
- ie use of pesticides
-
Development criteria
- ie development of certain environmental actions
- ie development of education / training
- Progress criteria are summarized in a
development plan and monitored against this
plan
- Progress ranking 1 – 5: average of all scores is
calculated
Fairtrade stimulating local economies
People, Planet, by Profit
© Fairtrade 2010
Fair Price
Development Premium
Quality & Education
Pre-financing
Fairtrade minimum price is safety net
© Fairtrade 2010
© Fairtrade 2010
Examples of premium projects
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Fairtrade follows ILO-conventions
People, Planet, by Profit
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Fair wage / income
Ban of child labour
Safe working conditions
Equal rights
Fairtrade : strict environmental criteria
People, Planet, by Profit
© Fairtrade 2010
Soil protection / water
(recycling)
Reduction of pesticides
Waste reduction / recycling
Stimulating biological farming
Agenda
1. What is Fairtrade?
2. Trade not aid
3. Campaigns and activities
4. What can you do?
© Fairtrade 2010
Grassroots Social Movement
• 114 Fairtrade universities
• 6000 Fairtrade religious communities
• 10.000 schools participate in a
Fairtrade School Scheme
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Flanders international leader with 225 towns
(2 on 3) & 5 provinces active
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Fairtrade Week
’09 (4)
Structural consumption
of Fairtrade
products
@work!
© Fairtrade 2010
Fairtrade Week ’09 (3)
© Fairtrade 2010
Max Havelaar trapt de Week van de Fairtrade af met het
Colloquium “The Power of You”. 18u30 in La Tentation, BXL
© Fairtrade 2010
Agenda
1. What is Fairtrade?
2. Trade not aid
3. Campaigns and activities
4. What can you do?
© Fairtrade 2010
• As a consumer…
What
can you
do?
Switch to Fairtrade! Think about it not only for
bananas but also for chocolate, juices, tea, wine,
flowers, etc.
• As an employer or employee…
subscribe your company to FT@work and win an
award
• As a citizen…
participate in the steering team of your town, get
informed on their activities round Fairtrade
• As an internaute…
join us on facebook and communicate about
your experiences with Fairtrade!
© Fairtrade 2010