Aug 2013 - Gobizkorea

Aug 2013
About Us
1
1. Overview
2. History
I. About Us
1. Overview
•
•
•
•
•
•
•
•
•
Company Name: Sejoong IS Co., Ltd.
President: Jin-hyun Seol
Established: December 11, 2007
Capital: 0.5 bn KRW Employees: 21
Main Office: #308 Daegu Digital Promotion Center, 831
Bon-dong Dalseo-gu, Daegu
Technical Center/Smartwork Integration Center/Pohang Office
: 4F KT Pohang Office, 135-19 Daedo-dong Nam-gu Pohang, Gyeongbuk
Seoul Office: #305 Daemyung Bldg. 1340 Seocho-2(E)-dong Seocho
TEL. (Main) +82-53-588-9778~9 / FAX. +82-53-588-5778
4
I. About Us
2. History
Nov 2006
Sejoong Namo Travel Group Co., Ltd. built and started operating ERP for
63 partners of POSCO.
Dec 2007
Separated from Sejoong Namo Travel Group Co., Ltd. to
establish Sejoongis Co., Ltd. as independent corporation.
2008
Registered as venture business and established affiliated technical
research center.
Dec 2008
ERP operation expanded to 75 partners of POSCO.
Nov 2010
IDC server center opened for 75 partners of POSCO.
Dec 2011
Received order for building optical network in POSCO Steels (KT, Post ICT
Consortium].
Feb 2012
Replaced ERP server (IBM server) and opened Smartwork Integration
Center.
Feb 2012
Registered as POSCO partner: Developed performance analysis system.
Feb 2012
Received order for developing internal control management program
for POSCO.
May 2013
Increased capital (0.5 bn KRW].
Jul 2013
Started developing POSCO Pospia 3.0.
5
I. About Us
3. Organization
▶ Systemized nationwide maintenance/repair system.
▶ About 70% of employees are specialized technical development/service personnel.
CEO
(Pohang) Technical
Research Center
Auditor
Sales HQ
DS HQ
▶ Sales Team
▶ Solution
Development
• Project bidding/
offers
• Solution Sales
Team
• ERP Solution
• Groupware
• MRO
Strategic
Planning HQ
NI HQ
▶ Operating/
managing
Pohang ICD
Center.
Pohang Office
Management
Support Office
▶ Planning,
Marketing
▶ Management
Support Team
• Developing new
business.
• Building business
models.
▶ Purchase
Team
Gwangyang
Office
• HR/Management
• Product
purchasing
• Due diligence of
inventory
Seoul Office
Systemized maintenance/repair system
About 70% are specialized technical development/service personnel
6
Customer Service
Office
▶ Outsourcing
Support Center
• Technical Support
Team
• Call Center
• Customer Service
Team
I. About Us
4. Partners
7
I. About Us
5. Business
• Solution Development/Supply
• Integrated Material Purchasing
Service
- IS-ERP
- Smart POP
- Mobile Groupware
• Smartwork Integration Center
- Server Hosting
- Web Hosting
- Building/operating IDC Center
S/W
H/W
MRO
-
Raw materials
Indirect equipment
Consumables
MRO shopping mall
• Big Data Mining
• Consulting
- Retail store “consumer class analysis
solution”
- Green Management Certification
- ISO Quality Certification
- Web Accessibility Certification
• IT Outsourcing & maintenance/repair
-
New
Business
Area
Service
Operation/maintenance/repair service
IT management consulting
Outsourcing call center
H/W maintenance/repair
• Real-time target advertising
platform
- Clear refrigerator display ads for retail
stores.
- DID ads for retail stores.
• UBT Smart Learning Evaluation
Platform
8
I. About Us
6. Philosophy
We can do it.
Customer
trust
Sejoongis Co., Ltd. is dedicated to serving our customers as
our priority and providing software and consulting services
based on trust and faith to grow as an IT company.
Maximum
technology
Sejoongis Co., Ltd. will do its best to stay ahead of
competition through constant development of IT technology.
Respect
for
Mankind
Sejoongis Co., Ltd. emphasizes the dignity of mankind and
the value of enterprise for all of our businesses.
9
Business
2
1. Smartwork Integration Center
2. Smart POP Solution
3. ERP Solution
4. Groupware Solution
5. Green Management Solution for Companies
6. Integrated Material Purchasing Service MRO
7. Smart Production Information Solution
8. Smart See DMS
9. UMS Solution
II. Business
1. Smartwork Integration Center
(Location: 4F Former KT Pohang Office, 135-19 Daedo Nam-gu,
Pohang, Gyeongsangbuk-do
•
•
Server
Operated 24/7
•
•
Organization
(Entrance)
Operating ERP/groupware server for 75 partners
through POSCO SCM Server.
Integrated ERP management for 32 automotive
parts makers.
Public Internet broadcasting server for Daegu City
Hall/Daegu MBC, etc.
Operating about 200 servers.
Optical network
Network
•
Security
•
•
VPN (Virtual Private Network)
Firewall
Other
Facilities
•
•
UPS
Thermostat (HVAC)
(Server Room)
(UPS)
11
(Thermo-hydrostat)
II. Business
2.1 Smart POP Solution
Many companies have invested in MES/POP/ERP to improve production
system, but have not seen the expected outcomes in reality. => Why ?
System construction Ok !
Authorized ERP (MES, APS)
system
Standard information system
through consulting
Nurturing power users by
training users.
New paradigm of production
information (input) automation instead
of production informatization.
Inaccuracy in decision-making
for production management
Unreliable production indicators
System Open
Inconsistent field data and system data
1-2 years
Missing or incorrect production info/
interference with production
Only sales/purchase/
accounting modules in
use – Used only to report
for production modules
/ manual work
Manual input of production info by
production workers
Bad operation &
use!!!
Lack of specialized H/W -> Use of
HW in FA
12
II. Business
2.2 Smart POP Solution
System Integration
Wireless Data
Gathering
Real Time
Automation
Wireless
Support Program
ERP Server
Web Service
Ethernet
Hardware integration and standardization +
wireless + (Mobile) + ERP
=> Smart ERP
Saves hardware
cost
Specialized hardware
Faster development
Saves cost
Simple installation
Direct installation
process
available
No ladder
Programmer-friendly
Wireless interface
Flexible expansion/
transfer
Convenient
maintenance/repair
(replaces PC)
Saves maintenance/
repair cost
<Options>
Direct communications interface (RS232) for
control module (PLC) to transmit facility operation
status, production quantity, and production model
info.
13
II. Business
3. ERP Solution
Is-ERP Operation
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•
•
ERP for 75 POSCO partners (management process and specialized solutions).
- Management process/transport/maintenance/manufacture/processing
ERP for POSCO partners, i.e., Sinil Intec, POS Ceramic, etc.
- Digital informatization for POSCO partners.
ERP for 32 automotive parts markets, i.e., Je-Il Precision, etc.
Diagram of ERP and SCM (POSCO Partners)
ERP Server
SCM Server
Internet
VPN
◎ System configuration
One server for parent company’s
computer room.
Original ID (TPID) for each partner.
Data are organized by date.
Transmitted between 6-8 AM.
POSCO SYSTEM
EP
ADSL
Partner
(Onsite)
Partner
(Onsite)
MES
Partner
(Onsite)
14
EAM
EMS
[Operation]
1. Data transmission to SCM Server
is handled by parent company’s
Network Management Team.
2. Each partner imports data from
SCM server in its own code.
II. Business
4. Groupware Solution
Mis-ware Operation
•
•
•
Groupware for POSCO partners.
Groupware for POSCO partners, i.e., Sinil Intec, POS Ceramic, etc
- Digital informatization for POSCO partners
Groupware for 32 automotive parts markets, i.e., Je-Il Precision, etc.
(Service Solution)
Work
ERP
Style
Program
POP
Process
Work
MIS
Style
Program
EIS
Process
(Smart Company Integration Center)
Mobile
Groupware
Android OS
IOS
Information
check & output
Smart Phone
Smart Pad
15
II. Business
5.1 Green Management Solution for Companies
Starting with the ISO 9001 Quality Management System, international standards
and certification systems have been adopted on various issues, such as
environment, safety/health, low-carbon green growth, and energy, requiring
companies to acquire certification.
※ Developed by Seoul Institute of Technical Research.
(Korea Accreditation Board Project)
ISO 50001 Energy
Management
System
ISO 9001 Quality
Management
System
Energy
Quality
ISO 14001
OHSMS
Safety/Health
Management
System
Safety/
Environment
Health
Lowcarbon
Green
Growth
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Environmental
Management
System
- Outstanding Green
Biz Certificate
- Green Company
Certificate
II. Business
5.2 Green Management Solution for Companies
 Greenhouse gas
inventory
- Energy management
- Greenhouse gas
reduction goal
- Greenhouse gas Greenhouse
inventory
gas
 Harmful chemicals
- Reach/Rohs control
- Report control
- MSDS control
Chemical
control
Green
Performance
Management
management
System Solution
 Monitoring & performance
management
- Energy performance
- Goal management
- Legal compliance
- Internal audit
- Petition/correction
Environmental
management
 General management
- Human resources
General
- Training
management - Document/regulations/
records
 Environmental
management
- Air quality
- Water quality
- Waste control
- Environmental impact
assessment
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II. Business
5.3 Construction History
Korea Accreditation Board – Construction of Green Management Performance Indicator
Management System
Sokcho City Hall/Donghae City Hall – Construction of Environmental Management System.
JDC (Jeju International Free City Development Center) - Construction of Energy Management
System,
Ina/Daewoo Display/Daewoo Lucoms/Premier - Construction of Hazardous Material (Rohs,
Reach) SCM System.
Busan Metropolitan City - Construction of Local Eco Innovative Industry System.
Moorim Paper Partners - Construction of Carbon Management System.
Taewoong - Construction of Greenhouse Gas Energy Management System.
Sustainable Management Institute – Construction of Green Management Self-diagnosis System.
CJ Lion – Energy Management System Expansion Project (EnMS)
Lotte-Chilsung - Construction of Greenhouse Gas Energy Goal Management System.
LS M-tron/Hyundai DVP - Construction of Energy Greenhouse Gas Management System.
18
II. Business
6. Integrated Material Purchasing Service MRO
○ Saves cost of purchase
· Saves material cost: Buying Power to lower unit cost.
Saves indirect
Saves direct
cost by 5%
+
cost by 5%
· Saves inventory cost: JIT adopted to save inventory cost.
· Saves indirect cost: Saves cost for estimates/orders/
incoming/settlement.
Estimated TCO savings:
5-10%
○ Efficient management of purchase items
· The Web connected to ERP allows easy selection of items to purchase the right quantity.
· Clearly manages purchase items by date, week, and month (interested items).
· Each item is settled monthly for uniform management of settlement (settled at the end
of following month).
○ Standardization of product info: Item name and specifications are
standardized for systemized DB management.
○ Fast delivery: Standard delivery by item
(standard/market-sold: 2-3 days)
○ http://www.11way.kr/
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II. Business
7. Smart Production Information Solution
• Government project for productivity improvement for POSCO partners
- Specialized solutions for transport/maintenance/manufacture/
processing.
Development System Configuration
Outcomes
Facility
prevention/
preservation
Main Server
Facility
management
Facility
Manager
System
Web Server
Repair
management
DB Server
Statistics/
analysis
20
II. Business
8.1 Smart See DMS
■ Overview of Solution
Major facility management & real-time broadcasting of events/incident,
remote troubleshooting solutions
POSCO BP’s strict safety regulations and fast control of incidents/trouble.
Safety Management
Troubleshooting
Prevention and fast
accident control/
troubleshooting
Major Facility
Management
Accident Situation
Report
21
Difficulty in
Remote Support
Troubleshooting
by non-experts
II. Business
8.2 Smart See DMS
Personal Smart Phones/Pads are used without any specialized devices to
transmit high-resolution real-time video to areas where CCTV surveillance is
impossible and field manager can be instructed based on the video to
allow accurate situation report and fast response in case of emergencies.
<Facility
<Troubleshooting>
<Surveillance 2.0
Management>
App>
<Central Situation Center>
“Protects and restores through fast and accurate situation report and
action.”
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II. Business
8.3 Smart See DMS
a. Facility management & accident/trouble site video report
Real-time report
Control by general
situation center
 Field video




Location info
Two-way talk
Recording
Field video
sharing
Smartsee DMS
Field video & location
transmission and
two-way talk
Report support for
onsite workers
Precise inspection
of major facilities
21x zoom, close-up view, and
night view features for the
inspection of major facilities.
Case info and
control based on
field video
23
Smart Phone to share field
video and real-time
support between field/
situation room.
II. Business
8.4 Smart See DMS
b. Data share and video report for field support
<Transmits documents, images, and
drawings to field>
<Field>
<Situation Room>
<Reports images and videos to situation room>
<Field>
<Situation Room>
Reporter, group, image/video,
map, title, contents
Images or
videos
24
II. Business
8.5 Smart See DMS
[Various features for internal security of companies.]
Use of exclusive
equipment
No recording
Network security
LTE security
Prohibition of
external use and use
of exclusive devices
Only availabl using
Smartsee client SW.
Connection to
internal network
through VPN.
Encryption of LTE
network.
No image/video
saving
Prohibition of
additional
applications
No Internet access
Authorized users
only
Images/videos can
only be saved on
server.
Prohibition of
additional
applications and
protection from
hackers.
No Internet access
25
Authorized users
only
II. Business
8.5 Smart See DMS
Quality
videos/voices
[Solution Features]
Correction of loss
of packet
Compatibility with
various devices
Optimum
surveillance
Voice
video
HD video and voice
quality without
delay
Customization
Specialized
solutions for various
requirements of
customers
Correction of loss of
video packet in
wireless range –
Restores up to 20%
of video loss
Interlocking with
security solution
Supports various
devices from
Android to IOS
Interlocking with
video conference
Interlocking with SSL VPN
and network separating
solution for NIS security
authentication, personal
information protection
26
Interlocking with
existing video
conference, phone
line, and IP PBX.
One-click field
video report and
optimized UI
Various added
features
Notice, real-time
messaging, organization,
user authentication,
reporting, recording,
location info
II. Business
9.1 UMS Solution
 UMS is the system that replaces and expands corporate SMS by transmitting large quantities of
messages via the Ethernet and wireless network (Wi-Fi, 3G, 4G, etc).
 It can also transmit images and videos in addition to text.
 All of these services are provided for free and clients can save considerable cost.
SMS
Service
Ethernet
Message
transmission
Admin PC
(SMS Module)
SMS channel
SMS transmission
Carrier
SMS Server
Feature Phone,
Smart Phone
+
Ethernet+Wi-Fi
Ethernet
UMS
Service
Message
transmission
Admin PC
(UMS Module)
=
Integration of
SMS/UMS
UMS transmission
3G, 4G(LTE)
Client
UMS Server
Smart
Phone
Personal PC
Smart Phone users uses UMS modules to transmit
data and are not charged for transmission.
27
II. Business
9.2 UMS Solution
[UMS Solution Configuration]
UMS Manager
UMS Server
- Files
- Server with original IP
- DBMS installed (My SQL)
- UMS Web server
- FTP server
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II. Business
9.3 UMS Solution
[Use of UMS Solution]
 Replaces SMS in schools: Sharing of various information for free.
 Replaces SMS in government offices: Transmits various public
information for free.
 Replaces SMS for companies, banks, and call centers.
Schools
Government Offices
Admin PC
(UMS Module)
① Notice
② Letters for parents
③ Emergency contact
Companies, Banks
Admin PC
(UMS Module)
①
②
③
④
Students, parents
Notice
Petition
Bidding info
Local news
직원, 민원인
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Admin PC
(UMS Module)
①
②
③
④
Notice
Product info
Credit card history
Other info, etc
Employees, customers
II. Business
9.4 UMS Solution
[Outcomes of UMS Solution]
1. Cost of using SMS
• In case of Nonghyup: 3 bn KRW/1 month
2. Cost of using UMS
• Initial connection cost only (server expansion for increasing number of users:
minimal)
 SMS cost-saving according to the use of Smart Phones (S) vs. ordinary phones (P)
(3 bn KRW/1 month, unit: 0.1 bn KRW)
Smart
Phone Use
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
S
(saving)
0.3
0.6
0.9
1.2
1.5
1.8
2.1
2.4
2.7
3 bn
P
(Use)
27
24
21
18
15
12
9
6
3
0
For example, if Smart Phone use took about 50%, 1.5 bn KRW SMS cost is saved a month.
 ROI (fluctuates according to credit card users’ use of Smart Phones)
• Estimate: Initial cost (3 bn KRW), SMS use (3 bn KRW/1 month), Smart
Phone use (33%=1/3)
• Initial cost (3 bn KRW) = SMS use (3 bn KRW/1 month) x Smart Phone use
(1/3) x ROI (month)
• ROI (month) = 3
30
II. Business
9.5 UMS Solution
[Comparative Analysis of Similar Solutions]
Feature
Kakao Talk
Join
UMS
Video
O
O
O
Voice
O
O
O
Transmission
Two-way
Two-way
One-way
Receiver
1 : 99
1 : 99
1:N
Compression
O
O
X
Posting
X
X
O
Interlocking with
organization
X
X
O
No. of letters
1,000
1,000
∞
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II. Business
9.5 UMS Solution
[Comparative Analysis of Similar Solutions]
Feature
KT, SK, LG
Web Text Service
UMS
SMS (80 letters)
20 KRW
15 KRW
Free
LMS (1,000
letters)
40 KRW
40 KRW +α
Free
MMS (image)
200 KRW
200 KRW +α
Free
MMS (video)
400 KRW
200 KRW +α
Free
Transmission
Text, image,
video (individual)
Text, image, video
(individual)
Text, image,
video (batch)
Interlocking with
organization
X
X
O
Transmission to
multiple users
X
X
O
Customizing
X
X
O
32
Performance
3
1. POSCO Project
2. Smartwork Center
3. Internal/External Activities
4. Academic-Industrial Cooperation for Job Creation
III. Performance
1. POSCO Project
Schedule: Sep 2005 - 2013
•
•
•
•
•
•
•
•
•
•
Jan 2013: Participated in development of POSCO Pospia 3.0 Special Parts (transport/
maintenance/manufacture/processing).
Jan 2013: MOU with Vietnam/Indonesia TMA for POSCO Vietnam.
Feb 2012: Registered 89 vendors of POSCO: Development of performance analysis system.
Feb 2012: Developed POSCO internal control program.
ERP/groupware for 75 partners of POSCO.
Integrated IDC server center for POSCO partners.
Performance analysis system for POSCO and partners.
Family Network Improvement Project for POSCO Works.
Smartwork Integrated Center expansion for POSCO partners.
Internal control system development for POSCO and partners.
1st Half of 2012
2005-
2010
ERP project
for POSCO
partners
Integrated
IDC server
center for
POSCO
partners
34
POSCO
performance
analysis
system
2nd Half of 2012
Internal
control for
POSCO
partners
III. Performance
2. Smartwork Center
First Smartwork Integrated IDC Center for small/medium companies
in Daegu, Gyeongbuk
•
Server
Operated 24/7
•
•
•
Organization
(Entrance)
Operating ERP/groupware server for 75 partners
through POSCO SCM Server.
Integrated ERP management for 32 automotive
parts makers.
Public Internet broadcasting server for Daegu City
Hall/Daegu MBC, etc.
Operating about 200 servers.
Optical network
Network
•
Security
•
•
VPN (Virtual Private Network)
Firewall
Other
Facilities
•
•
UPS
Thermostat (HVAC)
(Server Room)
(UPS)
35
(Thermo-hydrostat)
III. Performance
3. Internal/External Activities
* Daegu Digital Industry Promotion Agency/Pohang Technopark
participate in a fair in Vietnam
* Daegu, Gyeongbuk Industrial Delegations  Washington DC
36
III. Performance
3. Internal/External Activities
* Academic-industry cooperation visit to China
(Dalian Univ./Ningbo Univ, Shanghai)  Seminar/Exhibition
* Daegu/Gyeongbuk IT Expo
* Busan Bexco IT Fair
37
III. Performance
4. Academic-Industrial Cooperation for Job Creation
■ Visit to Smartwork Integration Center and academic-industrial
cooperation for job creation
The only Smartwork integrated Center in the region through academic-industrial
cooperation to visit POSTO partners’ IT environment and learn that the IT
environment of local companies have improved to improve corporate image and
attract young human resources for employment.
38
4
FACE RECOGNITION BUSINESS
1. FACE IN-STORE, FOR RETAIL MARKET
2. REAL TIME ADVERTISING
3. INTELLIGENT SURVEILLANCE & IDENTIFICATION
IV. New Business Areas –
Retail Store Customer Class Analysis Solution
1-1. Needs for Customer Class Analysis
WHY
customer
class analysis
is needed
• In order to actively respond to new market trends, it is necessary to analyze
customers in detail to take appropriate actions.
• Scientific analysis of customers for systemized data on customer class.
• Alternatives to improve inaccuracy of customer class information from the store.
Reliability issue of
manual counting
Market diversification for the
analysis of effects of advertising for
target marketing and absolute
appeal points for making
purchase decisions.
Dominating
Distinction from
Ongoing costs and
other
competitors.
secondary processing
to organize
data
Manual and
Convergence of
inefficient feedback
customer class analysis
in marketing
technology
40
information and
location to stay
ahead of
competition.
IV. New Business Areas –
Retail Store Customer Class Analysis Solution
1-2. Needs for Customer Class Analysis
Customer
class analysis
• Customer class analysis solution uses video recognition to identify and analyze
customers.
• The solution to measure, save, and analyze number of customers, sex, age, and
stay time to use for marketing data.
Visitor
380th
Age
20s
Sex
Female
Stay time
10 min
Clients
41
IV. New Business Areas –
Retail Store Customer Class Analysis Solution
1-3. Benefits of Customer Analysis Solution
Competitiveness
& Benefits
• Our customer class analysis solution analyzes only the special features of each face
In real-time to analyze and save the data without saving and analyzing the images of
customers’ faces.
• Unlike the solution provided by NEC Japan, it does not require an server PC for
analysis in the store, but uses the POS system without the need of investment for
equipment.
Issues




Manual counting process to
analyze customers.
Ongoing cost according to the
frequency of survey.
Lack of reliability due to
inconsistency of human judgment
and limited concentration.
Takes much time for analysis and
data organization and secondary
processing.
Accurate analysis on system
Customer
recognition
technology
+
Marketing
analysis
Low cost for generating
analysis data 24/7
Instant and automatic analysis
of marketing effects
New product planning to
analyze purchase patterns
New market exploration based on
customer recognition technology
42
IV. New Business Areas –
Retail Store Customer Class Analysis Solution
1-4. POS-interlocking Analysis
Item
Features
POS-interlocking
analysis solution

Quality customer data

Inventory planning by region/season

New product development by purchase
pattern

Marketing/event planning by product
Retail Stores
Center
People Counting
Stay Time
POS DB
Customer DB
Sex/Age
Recognition
POS-interlocking
HFA
43
IV. New Business Areas –
Retail Store Customer Class Analysis Solution
1-5. Future Goals
Retail
data-mining
package
• Fast growth of big-data mining market and overcoming of the limitations of analysis
method and market expansion using CCTV videos.
• Other features will be added to the customer analysis solution currently serviced in
the market within 1 year to release general data-mining package for retail stores
(convenience stores, supermarkets, superstores, etc].
Center
Local Stores
DVR
Face Recognition
Sex/Age
Recognition
Integrated Monitoring
Minion
HFA
PC
People Counting
CCTV
Monitoring
Stay Time
HFA Integrated DB
•
•
•
People counting: Counting number of customers visiting the store and number of customers making purchase (conversion rate).
Stay time: Measuring stay time of each customer in the store.
Traffic tracking: Tracking and analyzing customers’ traffic in the store.
44
IV. New Business Areas –
Real-time Advertising Platform
2-1. Target Advertising Platform (Advertising for Appealing Point of Purchase)
Target
Advertising
for Appealing
Point of
Purchase
• Target adverting transmission service using customer analysis according to the
expansion of advertising platform on DID [signage] videos.
• Analysis of effects of real-time advertising through customer analysis.
• Advertising service for ‘appealing point of purchase’ using the displays at
convenience stores and superstores and based on consumer analysis data.
Woman
in 30s
Man in
40s
Teen student
KEYWORD
•
•
Increasing conversion rate by appealing point of purchase.
Advertising target and frequency of exposure of DID and signage are measured in real-time
to provide advertisers with objective results.
45
IV. New Business Areas –
Real-time Advertising Platform
2-2. Application of Customer Analysis Solution
Item
Description

Preparing for pilot service to introduce
customer analysis solution at distributors,
such as Family Mart, Ministop, and GS
Retail.


Considering the introduction of POS
equipment using tablets instead of PCs.
Customer analysis solution that can be
operated on the low-specification POS
systems.


Introduction to POS market being prepared
by financial VAN services, credit card
companies, and banks.
Affordable cost and high recognition rate
compared to competitors for powerful
distinction.

Customer analysis solution for POS on
Android platform.

Efficient advertising & marketing through
personalized advertising by identifying
customer class.

Customer analysis for real-time analysis of
advertising effect.

Customer analysis solutions for scientific
analysis.

24-hour real-time reporting.
POS
Signage
Store Analysis
Approach Strategies

At least 300,000 tablet-based POS
systems will be supplied in 2012.

Digital signage being operated at
convenience stores, subways, superstores,
etc.

Previous systems provide uniform
advertising and lack methods to measure
effectiveness of advertising.

Analysis of visiting customers and analysis
of traffic in front of store are manually
done at a certain period to cause cost and
accuracy issues.
46
IV. New Business Areas –
Other Solutions
3-1. CCTV Privacy Protection
CCTV
Privacy
Protection


• Personal Privacy Protection: Private Masking technology for real-time protection of
privacy information gathered through Surveillance System.
• Legal Issues: In case of franchise convenience stores, store management using CCTV
has been considered to save cost of labor, but the use of CCTV videos is not allowed for
sales purposes, not security purposes.
An essential feature for privacy protection newly added to CCTV and video markets.
The masking feature identifies and masks the faces of people on CCTV views and video.
47
IV. New Business Areas –
Other Solutions
3-2. Online Training Services
Service
Description
Use of Service
Concentration
 Alerts when online lecture takers lack
attention and concentration.
 Online lecture concentration measuring
system
1:1 Video
Lecture
 Real-time avatars for video lectures to
add interests and attentiveness.
 Video lecture avatar service
Attainability
Technical
aspect
Customer value
Description
Remarks
 Recognition engine technology available.
 Porting for Android, iOS, and STB middleware
 Difficulty (high)
 To improve attentiveness to online video lectures.
 To provide characters favored by children to improve fun and interests.
[Measuring attentiveness to online lecture]
48
[Avatars for video lectures]
Devices
IPTV
SmartTV
Tab/PC
IV. New Business Areas –
Other Solutions
3-3. Intelligent Surveillance
Intelligent Surveillance
Item
Intelligent sensing
Characteristics
Video analysis algorithms to provide personalized sensing technology for various customers.

Intelligent sensing package for intelligent surveillance

Package components:

License plate number identification

Speeding

Identification of cars at intersection

Fog

Fire

People counting

Intruder identification

Abnormal behaviors

Text

Watermark (security)
49
IV. New Business Areas –
Other Solutions
3-4. Access Control System
Item
Characteristics
Access Control
System
Characteristics of faces are extracted/analyzed in real-time for accurate and fast access
control system.

The faces in the input video are identified to sort authorized/unauthorized persons and to transmit input video
to surveillance center.

The search feature allows fast search of desired person in the videos transmitted from several cameras.
Camera
Access Control System
Integrated
Management
DBMS
Video
Recognition
DBMS
IP Camera
Access Control Video
Recognition Server
50
Monitoring