RAB RAMS - Alphabet Soup

RAMS AUDIENCE ANALYSIS
PAST 7 DAYS
2008/2
2009/1
2009/2
INC/DEC
INC/DEC
JAN-MAY 08
OCT 08-MAR 09
JAN-MAY 09
YEAR ON YEAR
DIARY ON DIARY
Thousands
Thousands
Thousands
Jacaranda 94.2
2,602
2,291
2,230
-14%
-3%
Gagasi 99.5
1,612
1,864
1,846
15%
-1%
East Coast Radio
1,842
1,883
1,833
0%
-3%
35
1,547
1,559
4,354%
1%
Yfm 99.2
1,279
1,429
1,495
17%
5%
Kaya FM 95.9
1,529
1,377
1,425
-7%
3%
94.7 Highveld Stereo
1,444
1,367
1,283
-11%
-6%
94.5 Kfm
1,135
1,163
1,180
4%
1%
Algoa FM
853
834
846
-1%
1%
Good Hope FM
596
566
599
1%
6%
Heart 104.9FM
646
557
597
-8%
7%
Talk Radio 702
430
569
584
36%
3%
RMFM
667
566
574
-14%
1%
Ofm
537
578
559
4%
-3%
tru fm
508
411
433
-15%
5%
Lotus FM
402
372
380
-5%
2%
66
374
374
467%
0%
Classic FM 102.7
172
179
146
-15%
-18%
567 Cape Talk
143
136
123
-14%
-10%
5
102
110
2,100%
8%
Regional Stations
Capricorn FM
North West FM
SAARF RAMS
RELEASE DATES
09
M-Power FM
National Stations
Metro FM
5,453
5,337
5,362
-2%
0%
RAMS 2009/1 23 April 2009
5FM
1,574
1,836
1,839
17%
0%
RAMS 2009/2 12 June 2009
RAMS 2009/3 21 August 2009
RSG
-6%
RAMS 2009/4
21 October 2009
RAMS 2009/5
02 December 2009
Please note that the listenership figures provided by
SAARF are topline findings and are not necessarily
indicative of a radio station’s performance in terms
of their core listenership. It is important to analyse
the listenership figures using the Telmar program in
order to ascertain where the increases/decreases
have occurred. In some instances, a station’s overall
listenership might be down on a previous period,
however, its core listenership may have increased. It
is, therefore, important to have a clear understanding
of each radio station’s core market. Such information
can be obtained from the respective radio stations.
Radio Advertising Bureau South Africa
T : +27 11 325 4935 / F : +27 11 325 4536
1,833
1,878
1,758
-4%
SAFM
609
596
601
-1%
1%
Radio 2000
314
430
490
56%
14%
Radio Pulpit
182
195
203
12%
4%
Ukhozi FM
6,261
6,481
6,456
3%
0%
Umhlobo Wenene FM
4,793
4,664
4,755
-1%
2%
Lesedi FM
3,637
3,406
3,409
-6%
0%
Thobela FM
3,130
3,002
2,977
-5%
-1%
Motsweding FM
2,984
3,042
2,886
-3%
-5%
Ikwekwezi FM
1,515
1,534
1,597
5%
4%
Ligwalagwala FM
1,443
1,407
1,387
-4%
-1%
Munghana Lonene FM
1,310
1,227
1,199
-8%
-2%
931
847
859
-8%
1%
ALS Stations
Phalaphala FM
A : 2 Albury Park, Albury Road, Dunkeld West, 2196
TOTAL COMMUNITY
W : www.rab.co.za
TOTAL RADIO
6,259
7,007
7,037
12%
0%
29,178
28,974
28,475
-2%
-2%
RAMS AUDIENCE ANALYSIS
AVERAGE DAY
2008/2
2009/1
2009/2
INC/DEC
INC/DEC
JAN-MAY 08
OCT 08-MAR 09
JAN-MAY 09
YEAR ON YEAR
DIARY ON DIARY
Regional Stations
Thousands
Thousands
Thousands
East Coast Radio
1,052
1,090
1,047
0%
-4%
Jacaranda 94.2
1,287
1,004
988
-23%
-2%
916
1,100
1,089
19%
-1%
18
853
856
4,656%
0%
94.7 Highveld Stereo
851
790
723
-15%
-8%
Yfm 99.2
584
635
653
12%
3%
94.5 Kfm
683
706
682
0%
-3%
Kaya FM 95.9
641
566
603
-6%
7%
Algoa FM
430
424
438
2%
3%
Good Hope FM
301
300
296
-2%
-1%
Talk Radio 702
228
273
256
12%
-6%
Lotus FM
241
224
233
-3%
4%
Ofm
323
311
298
-8%
-4%
Heart 104.9FM
394
350
346
-12%
-1%
tru fm
235
207
216
-8%
4%
-1%
(Mon-Fri)
Gagasi 99.5
Capricorn FM
North West FM
31
196
195
529%
253
160
167
-34%
4%
567 Cape Talk
78
91
73
-6%
-20%
Classic FM 102.7
80
79
62
-23%
-22%
2
33
35
1,650%
6%
RMFM
SAARF RAMS
RELEASE DATES
09
M-Power FM
National Stations
2,252
2,118
2,129
-5%
1%
RAMS 2009/1 23 April 2009
5FM
712
865
857
20%
-1%
RAMS 2009/2 12 June 2009
RAMS 2009/3 21 August 2009
RSG
1,208
1,204
1,136
-6%
-6%
RAMS 2009/4
21 October 2009
326
294
293
-10%
0%
RAMS 2009/5
02 December 2009
Radio Pulpit
81
101
110
36%
9%
Radio 2000
104
142
154
48%
8%
Ukhozi FM
4,105
4,180
4,149
1%
-1%
Umhlobo Wenene FM
3,177
3,092
3,109
-2%
1%
Lesedi FM
2,278
2,098
2,049
-10%
-2%
Thobela FM
2,044
1,756
1,754
-14%
0%
Motsweding FM
1,773
1,763
1,675
-6%
-5%
Ligwalagwala FM
937
886
885
-6%
0%
Ikwekwezi FM
902
873
878
-3%
1%
Munghana Lonene FM
847
758
746
-12%
-2%
Phalaphala FM
622
558
554
-11%
-1%
Please note that the listenership figures provided by
SAARF are topline findings and are not necessarily
indicative of a radio station’s performance in terms
of their core listenership. It is important to analyse
the listenership figures using the Telmar program in
order to ascertain where the increases/decreases
have occurred. In some instances, a station’s overall
listenership might be down on a previous period,
however, its core listenership may have increased. It
is, therefore, important to have a clear understanding
of each radio station’s core market. Such information
can be obtained from the respective radio stations.
Radio Advertising Bureau South Africa
T : +27 11 325 4935 / F : +27 11 325 4536
Metro FM
SAFM
ALS Stations
A : 2 Albury Park, Albury Road, Dunkeld West, 2196
TOTAL COMMUNITY
W : www.rab.co.za
TOTAL RADIO
3,332
3,540
3,591
8%
1%
23,854
23,783
23,230
-3%
-2%