Sponsorship Opportunities - McMichael Moonlight Gala

SATURDAY, JUNE 4 • 6 PM TO 1 AM
Cocktail Reception • Hors D’Oeuvres & Entrée Stations
Exhibition Preview • Dancing • Live Entertainment • Live & Silent Auction
Master of Ceremonies
Ken Shaw
Auctioneer
Jeanne Beker
Entertainment
Divine Brown & The Collective
Honorary Council Patrons
Harry & Kathryn Angus
Jamie Cameron & Chris Bredt
Michael Burns
Dr. Esther Farlinger
Honorary Patrons
Hon. Maurizio Bevilacqua
Shantelle & Yannick Bisson
Kim & Terry Bush
Elaine Bell & Jack Bush
Ralph Chiodo
Sam Ciccolini
Hon. Julian Fantino
Catherine Nugent
THE COMMITTEE
Tina Tehranchian, Chair, Moonlight Gala 2016, McMichael Trustee
Diane Wilson, Past Chair
Lori Abittan
Salomeh Ahmadi
Ella Aiaseh
Kathryn Angus
Wendy Bannerman
Jordan Beallor
Isabella Bertani
Julie Anne Brown
Leesa Butler
Tony Carella
David Chodikoff
Melani Chong
Emma Clough
John Crean
Elizabeth Crisante
Robert Dunigan
Andrew Dunn
Liviana Fantino
Nevina Fedorsen
Marie Fiorellino-Di Poce
Elly Fox
Joyce Frustaglio
Katherine Fuda
Phillip Gevik
Jan Ghandi
Marianne Gelbert-Serrani
Susan Hodkinson
Leyla Kashani
Jane Knop
Anita Lapidus
Jacoline Loewen
Sheri Majdpour
Maria Micsia
Sophie Milman
Ardy Mohajer
Tom Muench
Chandler Nicol
Darren Praznik
Nancy Sahota
Kian Tavakol
THE WHY
Support an extraordinary place and an inspired cause.
Let us engage you and your guests in an extraordinary evening of sensory delights. Enjoy valet parking, a
perfectly chilled glass of sparkling wine, abundant savoury cuisine, all on our open-air stone terrace—host
to our beautiful jazz-filled, moonlit soirée.
Created for only 500 guests, the evening features urban luxury amongst the soaring pines, far from the
clamour of everyday life. You and your guests will leisurely enjoy gourmet cuisine, award-winning Ontario
wines, and live entertainment—all planned for ultimate guest enjoyment.
Proceeds from this annual event go directly toward the conservation and preservation of the 6,000+
artworks in the permanent collection created by some of Canada’s most iconic artists, including the Group
of Seven, six of whom chose the McMichael as their final resting place.
THE GUESTS
This intimate evening will gather some of Canada’s most influential and recognizable
figures, who represent top corporations, operating in a variety of industries, including:
finance, investment services, development, commercial real estate, and communications.
Moonlight Gala guests are:
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Philanthropic leaders with an affinity for the arts
Leaders of corporations, firms, and organizations—high-level decision makers
Members of leading corporate and non-profit boards
Highly educated and influential thought leaders
Affluent with considerable discretionary income
Consumers of luxury goods and services, well-travelled, and culturally aware
MARKETING & PROMOTION
2015 MEDIA REPORT
Event Coverage
Pre Event In-Kind Promotions
Print
The Globe and Mail
¼ page full colour insert x 3 (April – May)
½ page full colour insert x 2 (May & June)
Full page insert x 1 (May)
Circulation: Saturday Subscribers 416,408
(Source: The Globe and Mail Media Group Readership)
Average Weekend Issue Readership: 1,032,000
McMichael Magazine
Full page colour insert x 2 (Winter & Summer 2015)
Waddington’s Magazine
Full page colour insert x 1 (May 2015 Issue)
Television
CP24 Live at Noon Interview
CP24 Ticker Listing: May – June 2015
Online
Facebook
62 Posts, 110 Shares, 711 Likes, 31 Comments
Average engagement rate of 6% with a
reach of 13,225
(Average Facebook engagement rate 1-3%)
Outlet
Reach
Pre Event Promotion:
Rogers Daytime
York Region
Snapd North York
Snapd Woodbridge
Snapd Vaughan East
YorkRegion.com
torontocityevents.ca
fashionistas.ca
globalnews.ca
blogTO
95,000
9,000
8,500
6,000
5,000
10,000
400
40,000
49,000
Post Event Coverage:
YYZ Events
bestoftoronto.net
bkonthescene.com
Toronto Star (City Weekly)
Fairchild TV
Fashion Ecstasy
Pure Luxury Magazine
15,000
50,000
500
1,311,100
22,000
3,665
35,000
TOTAL REACH
1,660,165
The Globe and Mail
Online Features
Zoomer Magazine
View the Vibe
E-Newsletters
Jazz Messenger insert, circulation of 20,000
ArtFlash insert x 5, circulation of 11,308
Radio
For 2 weeks a 20 second promo with a ticket
give away on jazz.fm/contests
Over 3 weeks, 75 x 20 second promo heard Jazz.FM91
in addition to on-air announcer mentions
On-air interview aired May 19, 2015
MOONLIGHT GALA SPONSOR LEVELS
Corporate Sponsor
Levels & Benefits
Presenting
Sponsor
$50,000
Prominent recognition as
Presenting Sponsor

Corporate logo on event invitation
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Sponsorship recognition on a 50th
Anniversary exhibition
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50th
Anniversary
Supporters
$30,000
Multiple
Title
Options at
$15,000
Multiple
Title
Options at
$10,000
12
10
Only 3 more
available
Event Tickets & Valet Parking
20
16
Verbal recognition at event
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2 Full pages
Prime space
Full page
Inside space
Half page
Inside space
Half page
Inside space
Corporate logo on event collateral
and digital signage
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Option to provide quote in media release
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Corporate logo on step and repeat
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Customized sponsor activation
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Corporate Membership Level
Guardian
Guardian
Companion
Companion
Complimentary event when
Gallery is closed to the public
2
1
Recognition on Gala Website
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Recognition in the McMichael
Annual Report and on Donor Wall
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Private “Behind the Scenes Tour”
with Chief Curator and CEO
15 guests
10 guests
Customized “Special Exhibition Tour”
20 guests
20 guests
Event Program ad space
See full benefit details on attached pages .
Listed
Listed
Listed
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PRESENTING SPONSOR
Investment: $50,000
At the Event:
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Category exclusivity and highest level of recognition and activation available at the event
Reserved communal cocktail table in a prime location
Corporate logo to be included on the event invitation—Moonlight Gala 2016 presented by…
20 tickets with valet parking for you and your guests to the Moonlight Gala evening
Verbal recognition as the Presenting Sponsor during the event
Inside back cover advertisement space in the evening program
Corporate logo recognition as the Presenting Sponsor in: all event collateral, event signage
Step and repeat, video screens, evening program, McMichael website, gala website, and all
digital communication
• Exclusive exhibition preview of 50/50/50
•Includes sponsorship of an exhibition in 2016/17 with recognition benefits
Marketing & Public Relations: Presenting Sponsor Recognition:
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Logo recognition as the Presenting Sponsor in any paid advertising related to the event
Presenting Sponsor recognition in event media release(s)
Opportunity to include a quote/statement in event media release(s)
Logo inclusion on all print collateral, including media kits, evening program, signage, etc.
Logo recognition in Art Flash (monthly e-newsletter)
Benefits:
• Corporate membership at the Guardian Level
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Two complimentary hosting opportunities at the McMichael*
50 complimentary VIP McMichael guest passes with parking ($4,750 value)
Recognition on the McMichael Donor Wall and the Annual Report
VIP invitations to attend special McMichael openings and events for one year
Option to Create a Client/Customer/Staff Promotion opportunity
Discounts in the Gallery Shop, and on programs and lectures
Reciprocal admission to 500+ North American museums
Unlimited complimentary member admission and parking for two
*Facility and admission fees will be waived for these events, and McMichael staff will work closely on the
design and delivery of these events. Costs for food, beverage, and related services are additional.
50th ANNIVERSARY SPONSOR
Investment: $30,000
At the Event:
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Special designation this year only - 5 spots available in this category
Reserved communal cocktail table in a prime location
16 tickets with valet parking for you and your guests to the Moonlight Gala evening
Verbal recognition as the 50th Anniversary sponsor during the event
Full page advertisement space in the evening program
Corporate logo recognition as the 50th Anniversary sponsor in: all event collateral, event
Signage, step and repeat, video screens, evening program, McMichael website, gala
website, and all digital communication
Exclusive exhibition preview of 50/50/50
Marketing & Public Relations: 50th Anniversary Supporter Recognition:
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Logo recognition as the Anniversary Sponsor in any paid advertising related to the event
Anniversary Sponsor recognition in event media release(s)
Opportunity to include a quote/statement in event media release(s)
Logo inclusion on all print collateral, including media kits, evening program, signage, etc.
Logo recognition in Art Flash (monthly e-newsletter)
Benefits:
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Corporate membership at the Guardian Level
Two complimentary hosting opportunities at the McMichael*
50 complimentary VIP McMichael guest passes with parking ($4,750 value)
Recognition on the McMichael Donor Wall and the Annual Report
VIP invitations to attend special McMichael openings and events for one year
Option to Create a Client/Customer/Staff Promotion opportunity
Discounts in the Gallery Shop, and on programs and lectures
Reciprocal admission to 500+ North American museums
Unlimited complimentary member admission and parking for two
*Facility and admission fees will be waived for these events, and McMichael staff will work closely on the design
and delivery of these events. Costs for food, beverage, and related services are additional.
COCKTAIL RECEPTION SPONSOR
Investment: $15,000
There are several sponsor options at the $15,000 level, including: Cocktail
Reception, Dinner Reception, Concierge, Live Auction, all of which receive the
benefits below.
At the Event:
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12 tickets with valet parking for you and your guests to the Moonlight Gala evening
One full-page advertisement in the evening program
Logo recognition as Cocktail Reception Sponsor in the evening program
Logo recognition throughout the cocktail reception area
Logo recognition on all event signage, and step and repeat
Logo recognition on the McMichael website, mcmichael.com
Logo recognition on the video screens during the event
Exclusive exhibition preview of 50/50/50
Marketing & Public Relations: Sponsor Recognition:
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Recognition in event media release(s)
Logo inclusion on all print collateral, including media kits, evening program, signage, etc.
Logo recognition in Art Flash (monthly e-newsletter)
Logo recognition in any paid advertising related to the event
Benefits:
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Corporate membership at the Companion Level
15 complimentary VIP McMichael guest passes with parking ($1,425 value)
Recognition on the McMichael Donor Wall and in McMichael Magazine
VIP invitations to attend special McMichael openings and events for one year
Discounts in the Gallery Shop, and on programs and lectures
Reciprocal admission to 500+ North American museums
Unlimited complimentary member admission and parking for two
*Facility and admission fees will be waived for these events, and McMichael staff will work closely on the design
and delivery of these events. Costs for food, beverage, and related services are additional.
ARTIST WELCOME SPONSOR
Investment: $10,000
There are several sponsor options at the $10,000 level, including: Guest Welcome,
VIP Guests, After Dinner Reception, Red Carpet, Silent Auction, all of which
receive the benefits below.
At the Event:
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10 tickets with valet parking for you and your guests to the Moonlight Gala evening
Opportunity for on-site brand activation in the Guest Welcome area (paid for by sponsor)
that includes product placement/activation, branded event element, guest gift, etc.
One half-page advertisement in the evening program
Logo recognition on all event signage, and step and repeat
Logo recognition on the McMichael website, mcmichael.com
Logo recognition on the video screens throughout the event
Exclusive exhibition preview of 50/50/50
Marketing & Public Relations: Sponsor Recognition:
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Recognition in event media release(s)
Logo inclusion on all print collateral, including media kits, evening program, signage, etc.
Logo recognition in Art Flash (monthly e-newsletter)
Logo recognition in any paid advertising related to the event
Benefits:
•
•
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Corporate membership at the Companion Level
15 complimentary VIP McMichael guest passes with parking ($1,425 value)
Recognition on the McMichael Donor Wall and in McMichael Magazine
VIP invitations to attend special McMichael openings and events for one year
Discounts in the Gallery Shop, and on programs and lectures
Reciprocal admission to 500+ North American museums
Unlimited complimentary member admission and parking for two
*Facility and admission fees will be waived for these events, and McMichael staff will work closely on the design and
delivery of these events. Costs for food, beverage, and related services are additional.
AUTOMOTIVE SPONSOR
Investment: $7,500
There are several sponsor options at the $7,500 level, including: Automotive,
Décor, Evening Program, Volunteer Dinner Sponsor, and Photography, all of
which receive the benefits below. We are happy to customize a name and
benefits
At the Event:
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8 tickets with valet parking for you and your guests to the Moonlight Gala evening
Opportunity to feature 2 vehicles in prominent locations
Opportunity for on-site guest engagement with vehicles
One half-page advertisement in the evening program
Logo recognition on all event signage, and step and repeat
Logo recognition on the McMichael website, mcmichael.com
Logo recognition on the video screens throughout the event
Exclusive exhibition preview of 50/50/50
Marketing & Public Relations: Sponsor Recognition:
•
•
•
•
Recognition in event media release(s)
Logo inclusion on all print collateral, including media kits, evening program, signage, etc.
Logo recognition in Art Flash (monthly e-newsletter)
Logo recognition in any paid advertising related to the event
Benefits:
•
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Corporate membership at the Champion Level
8 complimentary VIP McMichael guest passes with parking ($750 value)
Recognition on the McMichael Donor Wall and the McMichael Magazine
VIP invitations to attend special McMichael openings and events for one year
Discounts in the Gallery Shop, and on programs and lectures
Reciprocal admission to 500+ North American museums
Unlimited complimentary Member admission and parking for two
*Facility and admission fees will be waived for these events, and McMichael staff will work closely on the design
and delivery of these events. Costs for food, beverage, and related services are additional.
CORPORATE PATRON
Investment: $5,000
At the Event:
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8 tickets with valet parking for you and your guests to the Moonlight Gala evening
Logo recognition in the evening program
Logo recognition on the Moonlight Gala microsite
Logo recognition on the video screens throughout the event
Exclusive exhibition preview of 50/50/50
Marketing & Public Relations: Corporate Patron Recognition:
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Logo inclusion on all print collateral, including media kits, evening program, signage, etc.
Logo recognition in Art Flash (monthly e-newsletter)
Logo recognition in any paid advertising related to the event
Benefits:
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8 complimentary VIP McMichael guest passes with parking ($760 value)
Invitations to attend special McMichael openings and events for one year
VIP TICKET SPONSORSHIP
Investment: $2,500
A great way to entertain guests at an exclusive event!
Benefits:
• 4 tickets with valet parking for you and your guests to the Moonlight Gala evening
• 50th Anniversary exhibition preview of 50/50/50
• Listing in the evening program
• Listing on the Moonlight Gala microsite
• 4 complimentary VIP McMichael guest passes with parking ($380 value)
• Invitations to attend special McMichael openings and events for one year
MILESTONE CELEBRATION:
THE McMICHAEL’S 50TH
A NATIONAL TREASURE
For almost 50 years, the McMichael has engaged and educated visitors and members
through its display of its permanent collection, special exhibitions, educational
programming and community outreach.
We are proud to be the only major gallery with a mandate to exclusively collect
Canadian art, and 2016 will be a year to explore our identity as Canadians, and how
that has been expressed through art.
Our mission is to interpret and promote Canadian and Aboriginal art to attract local,
national and international audiences. The McMichael is a place of inspiration and pride.
Thank you for supporting this extraordinary place.
For more information, or to discuss a custom
sponsorship opportunity, please contact:
Kim Good, Associate Director, Partnerships
905.893.1121, ext. 2523 or [email protected]