bassmart - Bassilichi

COMPANY PROFILE
BASSMART
THE BEST WAY TO UNDERSTAND
WHO WE ARE AND WHAT WE DO
www.bassmart.it – [email protected]
updated: january 2015
INDEX
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PROFILE 1
OFFER 2
PARENT COMPANY 3
BASSILICHI GROUP 4
E-TICKETING: FUNCTIONS 5
E-TICKETING: FEATURES 6
MULTI-STORE E-COMM PLATFORM 7
E-COMMERCE REFERENCES 13-14
MULTIMEDIA PRODUCTS 15
ART ON TABLETS 16
AUDIO/VIDEO GUIDES KIOSK 17
MULTIMEDIA GUIDES 18
MERCHANDISING 19
RECHARGEABLE FIDELITY CARDS 20
APP FOR TOURISM, CULTURAL HERITAGE
AND E-COMMERCE 21
CUSTOMERS 22
SPONSORSHIP 2010 - 2013 23
CERTIFICATIONS 24
1.
PROFILE
BassmArt is an organization which
specializes in implementing high-tech
projects and services for the
historic and artistic heritage,
culture and leisure.
It is a global consultant for developing
cultural projects, where it supports the
customer in their technological,
strategical and growth choices.
WORKS WITH:
Museums
Cultural Institutions
Sports Associations
Public Administration
Trade Show Exhibition Areas
Companies
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2.
B A SS M A RT PRO F I L E - PRO F ILE
B A SS M A RT P RO F I L E - O F F E R
OFFER
BassmArt’s offer is characterized by
integrated technological solutions:
•E-ticketing
•Call centre and activities focused upon CMR
•Management and strategic event consultancy
•E-commerce
•Merchandising
•Multimedia products
•Interactive multimedia information points for museums
and exhibitions
•Learning experiences centered on the
use of new means of communication
(audio and video guides)
•Merchandising
•Rechargeable fidelity cards
•APPs for tourism,
cultural heritage and e-commerce
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3.
B A S S M A RT PRO F I L E - PARE NT C O MPANY
PARENT COMPANY
4.
B A SS M A RT P RO F I L E - BA SSILI C HI G ROU P
BASSILICHI GROUP
Recognized player in
Business Process
Outsourcing (BPO),
Bassilichi serves as a
strategic partner for Banks,
Industry and Public Administration
thanks to an offering that covers the
following three areas:
Payment Systems
Business Services
Security
BassilichiCEE
BassmArt
BassilichiCEE
Banja Luka
BassilichiCEE
Podgorica
100
%
100 %
ArsBlue
51%
80%
95%
Consorzio
Triveneto
62 26%
90%
39%
ABS Technology
Moneynet
Fruendo
100%
60%
51%
Krene
Moneynet
Direct holdings of Bassilichi
Indirect holdings of Bassilichi through its subsidiaries
Partially owned companies:
Alfazero (37,72%), Bassnet (49,68%),
Sparkling18 (10%), ICT Logistica (33,38%),
K. red (50%), RS Records Store (30%)
5.
B A SS M A RT PRO F I L E - E-TI C KETIN G : F U NCTI O N S
E-TICKETING:
Features
The main functions offered by
the ticketing system:
•Sale of tickets and season
tickets via Internet, both
with numbered seats and
open seating;
•Integration with an
attendance control system;
•Individual and/or group
bookings with pricing
according to the user
profile and for time slots;
•Attendance statistics in real
time;
B A SS M A RT P RO F I L E - E-TI C KETIN G : F E ATU RE S
E-TICKETING:
Functions
•Complete management of
ticket and season ticket
reservations by credit card;
6.
Polo Museale
Statale
Fiorentino
Polo Museale
Statale
Fiorentino
Mens Sana Basket
•Legal and accounts
reporting;
•Fiscal and non-fiscal
management.
Piantina Teatro
Ticketing management for events with numbered seats:
satisfies the requirements of theatres, cinemas, arenas,
sports stadia and arenas. The main functions:
• Configuration of events and/or the theatre or museum season;
• Configuration of advance sales and management (also totally
independently by the organiser) of allocations to be assigned to the
various channels (Internet, call centres, sales outlets, etc.);
• Functions of selling, fast selling (best seat), group bookings, seat
reservations at various access levels also based upon the
individual operators;
• Management of any type of season tickets, fixed-day or open, integrated
season tickets for various attractions;
• Continuous monitoring of pre-sales and statistics in real time with online
access by individual operators also with ad hoc displays;
• Fulfilment of all fiscal and administrative obligations and production of
respective reports (taxation and accounting);
• Data and statistics reports;
• Maximum customisation of entrance tickets with insertion of sponsor
logos and other graphical elements also when issuing the tickets;
• Possibility to buy theatre tickets through an interactive map that offers a
preview of the stage seen by the booked place.
Ticketing management with open seating:
for ticket purchases at museums, exhibitions, concerts
and trade fairs. The following services are available upon
request:
• Admissions in dedicated time slots for individuals and/or groups or schools
and/or associations;
• Admissions for time slots on established capacity;
• Setting of specific deadlines for the booking phase configured on individual
box offices or individual operators.
7.
B A SS M A RT PRO F I L E - THE M U LTI-STORE E- COMM
PL ATFO RM
8.
B A SS M A RT P RO F I L E - THE M U LTI-STO RE E- CO MM
PL ATFO RM
THE MULTI-STORE E-COMM PLATFORM
Bassmart has decided to enter the online sales market
with an ambitious project: the Multi-Store E-Comm
platform, whose added value and strategic qualifying element, as well as its most notable innovation, is represented by the ability to profile and share the platform user
database.
By applying a strategic privacy policy to individual stores,
it is possible to build a contact database of the shared
marketplace pertaining to the core business of the various stores managed, profiling individual contacts based
on purchases made and, therefore, on tastes/habits/interests, etc., of the online buyers.
The purchasing habits of each customer are analyzed
from the database of each store and, after having been
supplemented with targeted marketing activities designed
by our Project Team, are made available to those stores
whose business appears to have points in common with
the above mentioned purchasing habits.
This activates a “virtuous cycle” whereby each store contributes to update the central database and, at the same
time, receives from it information that is consistent with
its specific business (of course, stores handling the same
type of goods are excluded from this “process”).
The Multi-Store E-Comm platform makes it possible to create successful case histories for each single store managed thanks, on the one hand, to the
work of a specifically designated team of professionals (able to ensure achievement of the objectives
and to maximize the conversion of sales for each
sector), and, on the other, to the opportunities
that can be acquired by joining the marketplace.
9.
B A S S M A RT PRO F I L E - THE M U LTI-STORE E- COMM PL ATFORM THE
MU LTI-STO RE E- C O MM PL ATFORM
10.
B A SS M A RT P RO F I L E - THE M U LTI-STO RE E- CO MM
PL ATFO RM
THE MULTI-STORE
E-COMM PLATFORM
SOCIAL
NETWORK
BLOG
STRATEGIC
APPS
ONLINE
GAMES
SURVEYS
CONTESTS
WITH PRIZES
The innovation of the Multi-Store E-commerce
platform is the ability to share and multiply, according
to a “perpetual motion” process, users collected in a
centralized database.
VIRAL
MARKETING
ON-LINE
The process features the following activities:
30.000.000
USERS
0
< 100 >
3
0
< 78 >
1
< 20 >
230
< 70>
80
DESIGN
<
7 04 0
>
<9
10 >0
ART
< 50
140 >
High-quality user profiling by the platform through
analysis and processing of the collected data.
All this will make it possible to carry out direct
marketing activities using a database of user that have
been profiled by the platform, with a high conversion
rate.
The process activities will be repeated in a “perpetual
motion” action, generating additional contacts/profiles
that will produce new sales.
3.000.000
USERS
<1
0 >30
• Customized activities and Seo & Sem campaigns
designed for individual stores and archiving of all
information resulting from sales and from user
registration.
• User affiliation and recruitment through targeted
web marketing activities, such as sweepstakes, viral
marketing, blogs, strategic apps, online games, social
networks, etc., enabled by the platform on the net.
CRAFTSMANSHIP
FOOD
FASHION
PUBLISHING
TECHNOLOGY
TICKETS
11.
B A SS M A RT PRO F I L E - THE STRENGTHS OF THE MULTI-STORE E-COMM
PLATFORM
THE STRENGTHS OF THE MULTI-STORE E-COMM
PLATFORM ARE:
• Creation of the web store: creation of highly customized
e-commerce stores from the point of view of communication, in order to
enhance the products offered by each store with the aim of achieving the
highest conversion level on sales.
• Analysis of the target user and product identification:
advice on analyzing the reference target user of each individual store and
on selecting the catalog products with those ‘appeal’ features that are
consistent with the results of the study performed. This is a strategic
activity, essential for the success of the online store.
• Development of the project media plan: a detailed report will
be developed for each store containing all the activities included in the
media plan suitable for achieving the objectives identified in the business
plans prepared by each company.
• Strategic web marketing activities for each store: fully
outsourced management of specific web marketing activities for launching
the e-commerce platforms, consisting in indexing and ranking activities
on search engines, in social media marketing activities by a specifically
assigned team of writers and in managing PPC campaigns on Google/
Facebook and intercepted banner circuits considered strategic for
individual stores.
• Monitoring activities: once the online store has been launched,
monitoring is essential to ensure achievement of the objectives
specified in the company’s business plan. A series of regular reports
will allow our team of professionals to intercept any critical issues and,
through targeted actions, to implement operational decisions aimed at
overcoming them.
• Dedicated “pick & pack” logistics support: option of using an
integrated logistics support service for warehousing products, handling
orders, packing and shipping.
• Flexible membership in the Multi-Store E-Comm
platform.
In fact, membership in the platform is open to:
a) already open stores that want to operate in virtual marketplaces;
b) companies in a start-up phase whose objective is to offer also online sales
in their services;
c) stores already present on the Web, even if managed by other platforms,
that decide to use the Multi-Store E-Comm platform as a result of a strategic
choice and/or for convenience.
12.
B A SS M A RT P RO F I L E - TECHNICAL CHARACTERISTICS OF THE MULTISTORE E-COMM PLATFORM
TECHNICAL CHARACTERISTICS OF THE MULTISTORE E-COMM PLATFORM
•
•
•
•
•
•
•
•
•
•
•
•
•
Complete management of products included in the platform
Complete integration of the product data cards
Management of shipping costs
Multichannel payment system
Sales support for both physical and digital products
Automatic customer and post-sales assistance
Web marketing services and management of social networks aimed
at maximizing the profitability of the Client’s business
Integrated e-mail marketing follow-up autoresponders
Sales management towards any geographical area
Complete management of logistics operations
Fully web-based platform
Structure developed in php programming language
Use of a mysql database
13.
B A SS M A RT PRO F I L E - E- C O MME RC E RE F E RE NC E S
POLO MUSEALE STATALE
FIORENTINO (Florence State Museum Network)
On behalf of its parent company Bassilichi,
BassmArt
manages
various
business
opportunities created for the Florentine State
Museum Network ranging from the electronic
ticket office to e-ticketing, from multimedia guides
to merchandising and e-commerce.
The most recent development was the activation
of the Museum Network’s online store.
www.firenzemuseistore.com
14.
B A SS M A RT P RO F I L E - E- C O MME RC E RE F E RE NC E S
MANDRAGORA
Another important collaborative effort based
on an e-commerce platform was developed
with Mandragora, a publishing company that also
specializes in managing museum bookshops and
events.
15.
B A SS M A RT PRO F I L E - MU LTIME D IA PRO DUCTS
MULTIMEDIA PRODUCTS
The CD-ROM created by BassmArt was created as an innovative
and versatile tool to accompany visitors on a virtual tour of
the Accademia Gallery.
The interactive multimedia technology allows for a virtual tour
of the whole museum, proceeding room by room, through high
resolution images.
Available in Italian and English, this product allows for a 360°
view of the room being visited.
Particularly useful are the
supplementary information files,
enhanced by audio clips
and images which, thanks to
the zoom function, allow for
the most important works
in the Gallery to be
fully appreciated.
16.
B A SS M A RT P RO F I L E - ART O N TABLETS
ART ON TABLETS
The BassmArt multimedia tablet guides, available in
five languages, are marked by complete in-depth information, and
combine the breadth of a catalog with the liveliness of a digital
product.
The graphic reconstruction of the walls, which makes all the
exhibited works “clickable”, is an effective compass for navigating
in a complex and rich museum gallery.
Text, audio and images immerse visitors in a world
of art in which every work finds its rightful place.
The quality of the texts and the information is
certified by the Florence State Museum Network
Superintendence.
The first experience in this
field was the multimedia
tablet guide service
provided by BassmArt
to the Palatine Gallery
and Royal Apartments of
Palazzo Pitti.
17.
B A SS M A RT PRO F I L E - AU D I O/ VID E O GU ID E S KI OSK
AUDIO/VIDEO GUIDES KIOSK
The audio guide kiosk, in multilingual
version which can be used with token
dispensers, offer visitors the
opportunity to decide upon their
preferred duration of listening
and viewing, while showing the remaining
time available. Accessible thanks to their
touch screen mode, they also allow visitors
to choose the starting point of the tour.
Equipped with stereo headphones and large
monitors, they enable tourists to make
a virtual visit to the site of interest,
providing in-depth and detailed
descriptions and insights. Their elegant
design, which is fully customizable, means they
will not be out of place in fine historic buildings.
18.
B A SS M A RT P RO F I L E - MU LTIME D IA GU ID E S
MULTIMEDIA GUIDES
Available in multilingual version, it is a touch screen handheld
device with a large display (approximately 2.8’’) and a modern design.
It has an extremely simple interface which can be used by those who
are unfamiliar with technological equipment. The system is based on
RFID technology, which uses TAGs, i.e. very
small sophisticated devices positioned
in the places of interest, which can be
placed both inside the attractions and
along external routes. The interaction
(of the handheld device with the TAGS)
makes it possible, each time, to use
multimedia content to describe
the location, the monument or site in
which the visitor is located. As the text
can be displayed directly on the video of
the handheld device, the tool can even
be used by the deaf. The system was also
created so as to offer specific functions,
for example, videos providing information
on the culture, traditions and
crafts of the location. The first
example was the multimedia
guide system created for
the Municipality of Siena,
as part of the “La città del Sì”
(“The City of Yes”) project, upon
the occasion of celebrations
for the 7th Centenary of the
Constitution of Siena. The
visitor had four different options
for the route around the city
and was assisted by a map
identifying the pre-chosen tour.
19.
B A SS M A RT PRO F I L E - ME RC HAND I SIN G
IL MERCHANDISING
BassmArt, which has always focused upon
cultural heritage, specializes in managing
and developing merchandising and visual
merchandising activities.
BassmArt products are on sale at stores in some of the main Italian
museums. Thanks to their exclusive and original content, they
have proven themselves over time to be the perfect corporate gift.
As a guarantee of the high quality of the products, which draw
their inspiration strictly from the particular museum
context, it holds certification from the Authority or the Client
which has granted them its approval (Office and Department of
Historical and Artistic Heritage, Public Administration, Manager’s
Museum and Technical Committee of Art Exhibition).
20.
B A SS M A RT P RO F I L E - RE C HARG E ABLE
F ID E LIT Y C ARDS
RECHARGEABLE
Fidelity Cards
BassmArt, in synergy with other companies of the Bassilichi group, is able to
develop Monetics projects which assist visitors in their enjoyment of an event
or trade show, confirming that it is possible to link tradition with technological
innovation. In particular, BassmArt creates rechargeable magnetic
stripe cards combined with supplying POS terminals fitted with SIM GPRS
and notebooks with external barcode scanners for reading and managing
the afore-mentioned cards. The system provided to the Customer is configured
so that the devices allow the cards to be recharged and the service
paid for. The cards can usually be purchased both online and at the show’s
website, and the cards can be recharged also by way of SMSs from mobiles,
smartphones and tablets. Finally, the system allows for financial reporting through
a data centre which manages, in real time, the authorisation and registration
flows relating to the payment transactions and recharges. The system is therefore
extremely versatile and can be “customised” based upon the various requirements
of the Client.
These solutions have been used for shows such as the Florence Ice Cream
Festival (25-29 May 2011) and Wine Town (2010, 2011, 2012 and 2013
editions). BassmArt also had a hand in creating the Florence card, an innovative
project which allows direct access to 33 museums in the Florence area (State
Museums and Civic Museums): in this case BassmArt developed the application
for managing the card fitted with RFID technology and supplied the POS
terminals, positioned in the museums belonging to the circuit.
11
21.
B A SS M A RT PRO F I L E - APP FO R TOU RI SM , C U LTU R AL HE RITAG E
AND E- C O MME RC E
APP FOR TOURISM, CULTURAL
HERITAGE AND E-COMMERCE
BassmArt is able to develop informative apps for
tourism and spare time (museums, cultural events, local
festivals).
Through this application, you can get
information and curiosities about the
history, the origins and characteristics
of the place, the festival or event being
run, but you can also interact with
the payment systems in order to buy
products and/or services connected to
the event “e-commerce, merchandising
(e.g. tickets, entry cards, gadgets)”.
THE APPLICATION
ALLOWS YOU TO:
• Consult descriptive texts and display images;
• Obtain information regarding accommodation, initiatives and
services made available to the user;
• View possible routes accessible to visitors, calculated on the
basis of the georeferencing system;
• Consult an image gallery to be shared through the main Social
Networks (Twitter, Facebook).
AN APP EXAMPLE:
application created for the
festival of “The Descent of the
Candle Bearers - Sassari”.
22.
B A SS M A RT P RO F I L E - C USTO ME RS
CUSTOMERS
THE STATE
MUSEUMS OF FLORENCE
• Uffizi Gallery
• Accademia Gallery
• Palatine Gallery and Royal
Apartments
• The Museum degli Argenti
(The Medici Treasury)
• Boboli Gardens
• Gallery of Moderrn Art
• Costume Gallery
• Porcelain Museum
• Museum of San Marco
• Museum of the Medici Chapels
• Bargello National Museum
• Museum of Palazzo Davanzati
• Archaeological Museum
• Museum os Semi-Precious
Stones works
• The complex of Medici villas:
La Petraia, Poggio a Caiano,
Castello, Cerreto Guidi
FLORENCE MUSEUMS
• Museum Galileo
• Museum La Specola
• Palazzo Medici Riccardi
SIENA MUSEUMS
• The Complex of Santa Maria
della Scala of Siena and Palazzo
Squarcialupi
• Civic Museum
• Torre del Mangia
• Duomo of Siena
E-COMMERCE
• Firenze Musei Store
• Mandragora
FERRARA
• Palazzo dei Diamanti
TEATRI
• The Teatro La Fenice of Venice
Siena Theatres:
• The Teatro dei Rozzi
• The Teatro dei Rinnovati
• The Accademia Musicale
Chigiana Palazzo Chigi Saracini
SPORT
• Mens Sana basketball
23.
B A SS M A RT PRO F I L E - SP O N SO RSHIP 2 010 - 2 013
SPONSORSHIP 2010 - 2013
2010 • CUS Siena Volleyball
• “I mai visti X” (“The Unseen X”) Exhibition – Self-Portraits – Sala Reali
Poste, Uffizi Gallery
• Visit Art – biannual magazine on the arts of Florence and its
surroundings
• Wine Town – wine tasting tour through the historic buildings of
Florence
2011 • Chiesa Santa Felicita in Florence - contribution to new interior lighting
system
• Educational The Next Stop at the MAXXI in Rome Reflections on
Contemporary Art
• Florence Ice Cream Festival
• “I mai visti XI” (“The Unseen X”) Exhibition – Unveiled Faces - Sala
Reali Poste, Uffizi Gallery
• Art Charity Project - Ivan Theimer for V.A. Misericordia of Florence in
Piazza Duomo
• Visit Art – biannual magazine on the arts of Florence and its
surroundings
• Wine Town – second edition
2012 • “Monteriggioni and its territory – an experience of the Tuscan lifestyle
– Castel Bigozzi” - Editoral Project of The University of Florence Arts
• Visit Art – biannual magazine on the arts of Florence and its
surroundings
• Wine Town – third edition
2013 • Wine Town – fourth edition
• Teatro Puccini – light installation by Maurizio Nannucci
24.
P R E S E N TA ZI O N E B A SS M A RT - C E RTIF I C ATI O N S
CERTIFICATIONS
QUALITY, ETHICS AND ENVIRONMENT
BassmArt is certified ISO
9001 from 2013. The ISO 9001 is a
certification that is given to companies
that guarantee a certain standard of
quality of products and services and
are constantly trying to improve the
satisfaction of their customers and
their processes.