Votre pub video…forcément chez RMB!

Transcription

RMB_ratecard_2016_Q1
Votre pub video…forcément chez RMB!
Portfolio
Portfolio
Video à la carte
Our prices can be changed at any time without notice.
(Compol applicable)
Video Ads in-stream à la carte
MORE THAN 20 MIOS PER MONTH !
Site
Format
RMB short format
(RTBF group, TF1 group, HIM City, IPM group, NRJ, AB3, BX1 )
RMB long format
(IPM group, TF1 group, HIM City, AB3, BX1)
RTBF.be
Ad instream (pre/post)
pre-roll
pre-roll
7.210.000
6.380.000
4.050.000
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Run of Network
Run of Network
Run of Network
30 €
33 €
-
40 €
pre-roll
post-roll
In-video Overlay Ads
pre-roll
pre-roll
pre-roll
pre-roll
pre-roll
pre-roll
post-roll
pre-roll
pre-roll
3.000.000
2.200.000
800.000
N/A
660.000
550.000
990.000
900.000
50.000
80.000
30.000
350.000
2.800.000
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop, Mobile
Desktop
Run of Site
Run of Site
Run of Site
Run of Site
Section
Section
Section
Run of Network
Run of Site
Run of Site
Run of Site
Run of Network
Run of Network
35 €
38 €
30 €
44 €
44 €
44 €
35 €
35 €
35 €
30 €
33 €
33 €
45 €
45 €
45 €
14.700.000
Desktop
Run of Network
18 €
25 €
RTBF Info
RTBF Sport
RTBF Divertissement
IPM (La Libre, DH.be, Cinebel)
NRJ
BX1 (Telebruxelles)
Estimated
Impressions/month*
TF1** (MyTF1, WAT.tv, HD1, NT1, TMC)
HIM City **
(aufeminin, MonProgrammeTV, AlloCiné, BFMTV, 01net, JeuxVideo.com, Viewster,
750gr, Hellokids, Vike)
pre-roll
HIM Network Video Premium**
Cosmoplotitan, La Tribune, L'OBS, MarieClaire, LeParisien, Bloomberg, Closer, Planet,
Entrepreneur, Fox News, Rolling stone, Reuters, Accu weather, L'equipe, Tennis.com,
Universal, EA, CNBC, Yahoo, abc News.com, Tele 5, IDG…
Detail Placement
Devices
CPM <15 sec.
* statistic adserver 2015, ** video viewed only on belgian IP's
Extras charges
Contextual, TV shows or device targeting
Streaming cost for video
Remarks
Non skippable format
Free conversion HDMAT to .MP4
Colonne1
+15% CPM
+1,5€ CPM
PRE-ROLL VIDEO + COMPANION →
CPM >15 sec.
In-video Companion
overlay
banner
728*90
300*250
17 €
-
9 €
9 €
9 €
9 €
9 €
9 €
-
-
Video packages
(Compol not applicable)
Video Ads in-stream packages or contextual advertising
Site
Pack Strike
(RTBF group, TF1 group, HIM City, IPM group, NRJ, BX1)
News
(RTBF info, LaLibre, DH.be, BFMTV, MyTF1, BX1)
Sport
(RTBF sport, DH.be)
Entertainment
(RTBF Div, NRJ, Cinebel, LaLibre, DH.be, MyTF1, MonProgrammeTV, AlloCiné, 01net,
JeuxVideo.com, Viewster, 750gr, Vike, Hellokids, AB3)
Women
(RTBF Div, aufeminin, MonProgrammeTV, 750gr, AB3, Vike)
Pack Low CPM
Pack Low CPM
(marianne, 24matins, latribune, grazia, ohmymag, closermag, gentside, Letribunaldunet, Le
Parisien, Jeanmarcmorandini, Nrj, Premiere, L'equipe, Cosmopolitan, Bloomberg, Marie Claire,
Fox News, Rolling stone, Reuters, Dramapassion, lavirgule.tv, linternaute, Foot01.com, msnbc, El
confidential, Yahoo, USA today, Aol, CBS Interactive, IBTimes, Lonely, Planet, Entrepreneur, FAccu
weather, Tennis.com, Universal, EA, Time Out, CNBC, abc News.com, Tele 5, ...)
* statistic adserver 2015
** video viewed only on belgian IP's
Estimated
Impressions/month*
7.210.000
Run of Network
<15 sec.
31%
550.000
Media
Value
16.500 €
1.810.000
Run of Network
pre-roll
<15 sec.
33%
150.000
900.000
Run of Network
pre-roll
<15 sec.
44%
3.445.000
Run of Network
pre-roll
<15 sec.
1.540.000
Run of Network
pre-roll
14.700.000
14.700.000
Run of Network
Run of Network
pre-roll
pre-roll
Detail Placement
Format
25%
Package
Price
12.375 €
6.600 €
10%
5.940 €
39,60 €
100.000
4.400 €
5%
4.180 €
41,80 €
41%
350.000
15.400 €
15%
13.090 €
37,40 €
<15 sec.
45%
175.000
7.700 €
5%
7.315 €
41,80 €
<15 sec.
>15 sec.
38%
38%
1.400.000
1.400.000
25.200 €
35.000 €
15%
15%
21.420 €
29.750 €
15,30 €
21,25 €
Duration
SOV
Volume
Discount
CPM brut
22,50 €
Video programmatic
(Compol not applicable)
Video in-stream programmatic
Placement
RON RMB short format
(RTBF group, TF1 group, HIM City, IPM group, NRJ, BX1 )
RON RMB long format
(IPM group, France TV group, TF1 group, AB3, HIM City )
ROS RTBF.be
RTBF Info
RTBF Sport
RTBF Divertissement, Séries…
RON IPM
(La Libre, DH.be, Cinebel)
RON TF1**
(MyTF1, WAT.tv, HD1, NT1, TMC)
HIM City **
(aufeminin, MonProgrammeTV, AlloCiné, BFMTV, 01net, JeuxVideo.com, Viewster, 750gr, Hellokids, Vike)
Vertical INFO
(RTBF info, LaLibre, DH.be, BFMTV, TF1, BX1)
Vertical SPORT
(RTBF sport, DH.be)
Vertical ENTERTAINEMENT
(RTBF Div, NRJ, Cinebel, LaLibre, DH.be, TF1, MonProgrammeTV, AlloCiné, 01net, JeuxVideo.com, Viewster, 750gr, Vike, Hellokids)
Vertical WOMEN
(RTBF Div, NRJ, aufeminin, MonProgrammeTV, 750gr, Vike)
* statistic adserver Q4 2014
Format max.
<15 sec.
Estimated Impressions /month*
6.380.000
<30 sec.
4.050.000
<15 sec.
<15 sec.
<15 sec.
<15 sec.
<30 sec.
2.200.000
660.000
550.000
990.000
900.000
<60 sec.
350.000
<30 sec.
2.800.000
<15 sec.
1.810.000
<15 sec.
900.000
<15 sec.
3.445.000
<15 sec.
1.540.000
Audio in stream
(Compol applicable)
Pre-roll Audio + companion ad
Site
RTBF radios (C21, L1, Viva, Pure, M3, Nrj)
Monthly impressions*
770.000
CPM
Impressions
CPM
30,00 €
Gigahertz + Pre-roll Audio*
Duration of campaign
1 week ROS sites radios
Remarks
spot max. 10 seconds
Average CTR 0.60%
* statistic adserver 2015
** sold through our offer GHz radio
75.000
Gross
30,00 €
SOV
2.250 €
50%
Mobile
(Compol applicable)
Mobile Advertising
Site
RTBF
RTBF
Type
Application
Web
Monthly Impressions
4.800.000
900.000
Mobile Leaderboard
Mobile Medium Rectangle
20,00 €
-
19,00 €
-
Preroll <15
sec.
€
44
Cost per Mil
(Compol applicable)
Site
CLASSIC21*****
LA PREMIÈRE
MUSIQ3
NRJ
PUREFM*****
RTBF CULTURE
RTBF INFO
RTBF SPORT
RTBF TV
RTBF VIDÉO
TF1
VIVACITÉ
WAT
Type mobile
Responsive
Responsive
Responsive
-
Floor Ad
Large Leaderboard/
Leaderboard
Videobox
22 €
22 €
22 €
22 €
22 €
25 €
25 €
34 €
22 €
22 €
25 €
22 €
21 €
24 €
24 €
24 €
24 €
24 €
26 €
26 €
36 €
24 €
24 €
26 €
24 €
23 €
Medium Rectangle
18 €
18 €
18 €
18 €
18 €
20 €
20 €
28 €
18 €
18 €
20 €
18 €
-
17 €
17 €
17 €
17 €
17 €
19 €
19 €
27 €
17 €
17 €
19 €
17 €
16 €
Wide Skyscraper
15 €
15 €
15 €
15 €
15 €
15 €
-
MOBILE FORMATS MUST BE DELIVERED FOR EACH CAMPAIGN RUNNING ON RESPONSIVE SITES, MOBILE SITES, APPLICATIONS & PACKS !
***** Classic21 and PureFM will be responsive during Q1. Advertising formats are subject to availability. Please contact our salesteam.
Attribute
Specification
+ 1,5 € CPM
Extras charges
Colonne1
Contextual or device targeting
+15% CPM
HalfPage Ad
Billboard
23 €
23 €
32 €
20 €
-
23 €
25 €
25 €
35 €
25 €
23 €
-
Cost per Mil (volume)
(Compol applicable)
Site
Type mobile
CLASSIC21*****
LA PREMIÈRE
MUSIQ3
NRJ
PUREFM*****
RTBF CULTURE
RTBF INFO
RTBF SPORT
RTBF TV
RTBF VIDÉO
TF1
VIVACITÉ
WAT
Responsive
Responsive
Responsive
-
Floor Ad
174.000
72.000
29.000
70.000
169.000
68.000
1.525.000
1.127.000
383.000
657.000
113.000
126.000
76.000
Videobox
786.000
522.000
135.000
214.000
607.000
241.000
6.117.000
8.322.000
1.687.000
2.741.000
1.678.000
613.000
414.000
Billboard
Large Leaderboard/
Leaderboard
136.000
3.926.000
5.576.000
336.000
-
543.000
325.000
124.000
266.000
530.000
136.000
3.926.000
5.576.000
1.460.000
1.667.000
363.000
336.000
-
Medium Rectangle
786.000
522.000
135.000
214.000
607.000
241.000
6.117.000
8.322.000
1.922.000
2.741.000
1.678.000
613.000
161.000
Attribute
Specification
+ 1,5 € CPM
Wide Skyscraper
354.000
237.000
79.000
267.000
1.396.000
1.861.000
-
HalfPage Ad
214.000
241.000
6.117.000
8.322.000
1.678.000
613.000
-
Cost per Day
(Compol applicable on cost per day)
Cost per Day Sites
(Switch to Cost per Week)
Site
Placement
Classic21**
La Première
Musiq3
NRJ
PureFM**
RTBF
RTBF Info
RTBF Sport
RTBF Sport
RTBF TV
RTBF Video
Vivacité
Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Football
Homepage
Homepage
Homepage
Estimated Impressions/day
3.700
2.400
900
2.500
2.600
42.400
37.800
37.100
74.100
3.000
4.800
2.600
Takeover
500 €
500 €
500 €
500 €
1.450 €
1.300 €
1.750 €
3.500 €
500 €
500 €
500 €
Large Leaderboard
Estimated
/Leaderboard
Impressions/day
500 €
500 €
500 €
500 €
500 €
1.000 €
900 €
1.200 €
2.400 €
500 €
500 €
500 €
Medium Rectangle
3.700
2.400
900
2.200
2.600
42.600
39.200
36.400
45.400
3.200
5.600
1.500
500 €
500 €
500 €
500 €
500 €
950 €
900 €
1.150 €
1.450 €
500 €
500 €
500 €
Cost per Week
(Compol applicable on cost per week)
Cost per Week
Site
Classic21**
La Première
Musiq3
NRJ
PureFM**
RTBF
RTBF Info
RTBF Sport
RTBF Sport
RTBF TV
RTBF Video
Vivacité
(Switch to Cost per Day)
Placement
Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Homepage
Football
Homepage
Homepage
Homepage
Estimated Impressions/week
Takeover
22.200
14.400
5.400
15.000
15.600
254.400
226.800
222.600
444.600
18.000
28.800
15.600
700 €
500 €
500 €
500 €
8.650 €
7.750 €
10.500 €
20.900 €
600 €
900 €
500 €
Large Leaderboard /Leaderboard
Estimated Impressions/week2
Medium Rectangle
500 €
22.200
500 €
500 €
14.400
500 €
500 €
5.400
500 €
500 €
13.200
500 €
500 €
15.600
500 €
5.900 €
255.600
5.650 €
5.250 €
235.200
5.200 €
7.150 €
218.400
6.800 €
14.250 €
272.400
8.450 €
500 €
19.200
500 €
650 €
33.600
700 €
500 €
9.000
500 €
MOBILE FORMATS MUST BE DELIVERED FOR EACH CAMPAIGN RUNNING ON RESPONSIVE SITES, MOBILE SITES, APPLICATIONS &
(Compol applicable on cost per day/week)
Cost per Day/Week/Cost per Mil- Splash**
Site
Classic21
La Première
Musiq3
NRJ
PureFM
RTBF TV
RTBF Video
Placement
Run Of Site
Run Of Site
Run Of Site
Run Of Site
Run Of Site
Run Of Site
Run Of Site
Cost per day (based on
Estimated Unique
Estimated Unique Visitors/day UV's)2
Visitors/week
Cost per week (based on UV's)
4.100
500 €
24.600
1.050 €
2.400
500 €
14.400
1.200 €
700
500 €
4.200
500 €
2.600
500 €
15.600
1.250 €
4.000
500 €
24.000
1.200 €
9.000
500 €
54.000
2.700 €
15.400
650 €
92.400
3.800 €
Classic21 and PureFM will be responsive during Q1. Advertising formats are subject to availability. Please contact our salesteam.
Subject to availabilty
Minimum period for Splash Cost per Mille = 1 week
Attribute
Specification
+ 1,5 € CPM
MOBILE FORMATS MUST BE DELIVERED FOR EACH CAMPAIGN RUNNING ON RESPONSIVE SITES, MOBILE SITES,
Splash
(Compol applicable)
Contest offer
Contreparties
Email dédiée
Site RTBF.be/concours
Newsletter Info
Newsletter TV
Type
1 envoi
Promobox
2 insertions de bannière
1 insertion de bannière
Budget
5.000 € + 1.000 € dotation
UB's
70.000
NA
77.000
30.500
*Production RTBF
Statistiques
Envois
Ouvertures
Participations
Optins
Nombre
73.325
13.444
6.175
1.687
%
NA
18%
8%
2%
Emailing Contest
Sponsoring Newsletters
(Compol applicable)
Our newsletters
INFOS
MEMBERS
TARGET
FORMATS
SEND
OPEN
PRICE
Daily INFO
79.204
30-55
executives, employees,
deciders
RTBF SPORT
13.192
728x90px
728x90px
300x250px
Monday to Friday According news
22.5%
20%
€ 1.500,00
€ 500,00
RTBF TV
39.752
La Deux : PRP18/44
La Deux : PRP18/44
PRP18/54
La Une :
PRP18/54
PRP15/54
728x90px
300x250px
Wednesday
18%
€ 1.700,00
CLASSIC 21
PURE FM
40.392
40.424
30-54
Men 18-34
youngadults urban,
independents,teachers students, independents,
men
728x90px
Thursday
20%
€ 1.750,00
728x90px
Friday
16.5%
€ 1.650,00
LA PREMIERE
27.556
35-55
deciders
728x90px
Friday
20%
€ 1.300,00
VIVACITE
MUSIQ3
36.334
15.215
30-54
35+
employees, middle
Music lovers,
executives, executives, employees,
728x90px
Friday
18.5%
€ 1.300,00
728x90px
Monday
23%
€ 600,00
COMPOL
COMPOL 2016• DISPLAY • PRE-ROLL
(Not applicable on our packages )
Calculate for yourself what your total discount/extra charge will be by adding '1' in column 'Amount' if true.
Type
Spec type
Rebate% Amount
100,00%
Comment
Welcome
-5%
100% New advertiser or not been present in 2014/2015 + New product
+ no Line extensions / only on first campaign
Annual Contract
-5%
100% As from > 50.000€
Growth Rebate
Growth 20%
-2,5%
100% Only in combination with annual contract - growth gross invoiced
2016/2015
Growth 40%
-5%
2016/2015
Growth 60%
-7,5%
2016/2015
Volume
20.000 €
-5%
100% Gross invoicable 20.000€, after all rebates
30.000 €
-10%
100%
50.000 €
-15%
100%
80.000 €
-20%
100%
Sector
Publishers/Film/CD/Events
-15%
100% not combinable with other rebates
Government/Non profit
-30%
Humanitarian
-50%
0%
Rebate
Calculation Gross invoiced
Ratecard Budget
Rebate
Gross Invoiced
-
€
0%
- €
Calculation Ratecard budget
Ratecard Budget
Rebate
Gross Invoiced
-
€
0%
- €
Remarkable reward
Official award in a sectorial activity (National or International) (see list). Not applicable for private initiatives. Examples :Trends Gazelles, Datanews, Effie, CCB, Lions …
RTBF sites : Companion ad GRATIS for an OLV campaign (format <15 sec)
Others sites (DH, LaLibre, TF1, etc) : CPM pre-roll >15 sec at the same price that CPM <15 sec
Net Budget min. : 3.000€
Spot must be exlusively dedicated to winning product
Award must be mentionned in pre-roll (tag 5’’) or companion ad.
Condition will be appicable only 1st wave
Cancel and remplace others conditions
Signature
Postponed
Cancelation
5 working days before start of campaign of 10 working days after reception of order form
> 10 days before start campaign
0% invoiced if campaign is postponed during semester
< 10 days before start campaign
50% will be invoiced
Material
Deadline
Standard Banners
3 working days before start of campaign
Not standard Banners (RM) 5 working days before start of campaign
Pre-Roll Video
Emailings
Not respecting deadlines may result in a loss of guaranteed start date or number of impressions
By a loss of guarantee we suggest following solutions
1. campaign will be prolonged
2. Capping will be modified
3. Gif/Jpeg-banner will be used to start campaign
=> refusal of one of these solutions will be result in a loss of guarantee
Credits for under delivery
1. Campaign will be prolonged
2. Client receives a credit of impressions which can be used in the following campaign, before end of year
=> refusal of one of these solutions will result in a loss of credits
Attribute
Capping
Specification
+25%
+ 1,5 € CPM
VAST VIDEO Format
We accept the vast video format, but with the following conditions:
• Our adserver is the referent, ie the single source of warranty and control related to our obligation of result (= campaign report) under the saleshouse contract.
• We are entitled to stop a campaign that does not conform to the technical aspect or moral, without compensation.
• We require a VAST tag per campaign. The tag cannot be used to deliver more campaigns.
• In terms of campaign tracking, only impressions and clicks may be tracked. Data about the surfers can not be recolted.
• We do not guarantee the compatibility of all the tags on our sites in function of tracking tool used.
If these conditions were not met we would be entitled to require the spot video.

Votre pub video…forcément chez RMB!

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