Combining the most efficient transport modes to create seamless

BIKE - TRAIN - BIKE
June 15th 2016
FASTER.
EASIER.
COOLER.
https://vimeo.com/97510239
Combining the most efficient transport modes to
create seamless travels
The BiTiBi concept:
. Provide convenient travel experience for
users
. Save energy
. Generate more clients and revenue for rail
operators
June 15th 2016
4 projects inspired by a Dutch best practice
4 Pilot Projects from 2014 to 2017:
. Barcelona Area (Sant Boi & Sant Cugat)
. Milan Area (Como & Bollate)
. UK (Liverpool)
. Belgium (Ghent & Liège)
The Dutch BiTiBi success:
. almost 50% of train passengers use a bike to reach the station
. 500,000 bicycles can be parked at train stations
. 7 000 OV-fiets - public bikes - are available at 278 railway stations over the country.
June 15th 2016
10 European Partners
June 15th 2016
What are the building blocks to create successful
intermodality options?
1 - Safe sheltered bicycle parking
2 - Shared bicycle available
3 - Integrated organization
4 - Integrated payment system
5 - Positive communication
6 - Build infrastructure for cyclists to
reach the station
June 15th 2016
1 - Safe sheltered bicycle parking: Location is the
absolute priority
Como Borghi station (Italy)
A bike parking opening on platforms
June 15th 2016
2 - Shared bicycle available: A regular city-bike
recognizable at railway stations and in the streets
Bike&Go, Blue-bike, OV-fiets: Comfortable city-bikes + Branded bikes
June 15th 2016
3 - Integrated organization: The best guarantee for a
successful door-to-door approach
Bike&Go (Liverpool - Merseyrail)
Visibility, signage of the bike service
June 15th 2016
3 - Integrated organization: A solution to unify a
territory (a country or a region)
Blue-Bike (Belgium)
The same bike
everywhere
(50 locations)
June 15th 2016
4 - Integrated payment system: Integrated payment of all
rail and bicycle services adds convenience for users
OV-fiets (NS - The Netherlands)
Limiting the Number of
Transportation Cards
Combining Marketing Campaigns
June 15th 2016
5 - Positive communication: Easy, fast, affordable,
convenient, cool… and saving time
Sant Cugat & Sant Boi (Catalonia)
Promotion of the service :
- Direct contact with companies located
around the stations
- Welcome Package for companies
- “Try a Bike”, “Bike to the station”
sessions
Milan (Italy)
- Training to repair a bike
Belgium
- Creation of a community of users
thanks to the social media
June 15th 2016
The results: More people on bike
June 15th 2016
The results: Saving in fuel, in energy, in CO2
June 15th 2016
The results in the Netherlands: More passengers in trains
- More people cycling to / from stations
1999: investment plan to enlarge and renew all cycling facilities at railway stations:
•
20% more train passengers in 2002
•
40% more bicycle trips to/from stations in 2010
June 15th 2016
The results in the Netherlands: More passengers in trains
- More people cycling to / from stations
Dutch public bike OV-fiets (survey in 2011):
• without the availability of OV-fiets
instead of
8% of the users would have used car
train
•
46% use OV-fiets instead of bus/tram for the last mile
•
54% use the train more often because of the availability of OV-fiets
June 15th 2016
BIKE - TRAIN - BIKE
June 15th 2016
Combining the most efficient transport modes to
create seamless travels
The BiTiBi concept:
The building blocks:
1 - Safe sheltered bicycle
. Provide convenient travel for users
. Save energy in transport
parking
. Provide more clients and revenue for rail operators 2 - Shared bicycle available
3 - Integrated organization
4 - Integrated payment system
5 - Positive communication
6 - Build infrastructure for
cyclists to reach the station
June 15th 2016
Ghent
June 15th 2016
Liège
June 15th 2016
France
Austria
Switzerland
Flanders
Belgium
Denmark
The Netherlands
Number of bike parking spaces for
1,000 inhabitants
BB1 - Bike parking: base is there
EUROPE : Bike parking at train stations
June 15th 2016
BB2beginning…
- A shared
A new
bike named Blue-bike
June 15th 2016
A challenging start in 2011 with lots of creativity
•
The idea at NMBS – national railways
•
Create a small subsidiary
•
•
•
Funding?
•
•
•
•
•
•
Marketing?
•
•
June 15th 2016
The Blue-bike concept: Easy to get started
June 15th 2016
The Blue-bike concept
•
•
44 locations, mainly
Flanders
Increasing number of
locations (+ 6 in May
& June)
•
•
Often reduced tariff
•
•
Between 10 and 100
Blue-bikes
June 15th 2016
Creativity in marketing and communication
●
Be creative
●
Let other’s do the work:
○ Make cities your alies via third
payer system
○ Provide nice press reviews
○ Fietberaad workshop
●
Efficient Facebook campaign
June 15th 2016
Cities
are active
A new
beginning…
partners
June 15th 2016
Local press likes it and provides free publicity
June 15th 2016
Results: very satisfied customers
Hardly unhappy clients
More than one in two is ready to promote it to friends
June 15th 2016
Results: ever increasing number of clients and rentals
Rentals/year
Rentals/year
Subscriptions
June 15th 2016
And more will come
•
Mobib: One integrated smart payment
card (BB 3)to optimise marketing efforts
Member gets member marketing
Targeted business products
Further third party payers in Wallonia
•
Clear impact calculation
•
Will the sky be the limit?
•
Come and see it at our final
conference in February 2017
•
•
•
June 15th 2016
Follow us : facebook.com/biketrainbike
twitter @biketrainbike
Download our reports : www.bitibi.eu/downloads
Join : the final conference in February 2017
Contact us : [email protected]
[email protected]
June 15th 2016
BIKE - TRAIN - BIKE
June 15th 2016
Infrastructure matters: Cycling
infrastructure around railway
stations
BB6 - Quality level infrastructure bicycle routes
BB
3:
Uni
orga ty of Bi
Ti
nisa
tion Bi
BB 2: Public bike
parking
BB 1: Bike
facilities
rated ses
g
e
t
: In
ces
BB 4 ent, pro
paym ariffs
t
and
BB 5:
ication,
n
u
m
m
Co
g and
marketin
n
promotio
BB 6: Q
s:
Other influence
ort
er modes of Transp
-Attractiveness of oth
es,
s (e.g. access to bik
- Local circumstance
y, etc.
lic
po
,
ather influences
cultural aspects, we
Intern @ ‘inno-V’ and ‘Blue-mobility’
NHTV Breda (NL) - Dep. Build environment University of applied sciences.
Joeri de Visser
June 15, 2016
uality l
evel cy
cle rou
te
34
s
June 15th 2016
What is the importance of high quality infrastructure for
cyclists regarding the BiTiBi modality?
●
Background; Why the ‘Bike + Train (+ Bike)’ modality
● Why not abroad?
●
What and How to assess Bicycle infrastructure
● Explanation by the ReCYCLE-City methodology
●
Outcome of applied methodology BiTiBi Pilot locations
● How to read the outcome results
●
Recommendations
● Why you should look at infrastructure
● What you should you look at
June 15th 2016
Why the BiTiBi modality works!
Flexibility
Speed
Average
Average
Train
No
Yes (Super fast)
Bike
Yes (Super flexible)
No
Average
Average
Car
BiTiBi
Acces mode
BiTiBi in NL’s
+/-12
Station +
Train
min.
+/-38
25%
Local PT + Train
Egress mode
min.
+/-17
50%
+/-24 min.
“
33%
Walking
distance
+/-67 min.
25%
“
33%
min.
Total
Journey
+/-34 min.
+/- 96 min.
33%
36
Bicycle distance
Electric bicycle
Distance to station
< 1 km
< 5 km
< 7,5km
% of tot. population
living in radius
around station
19%
69,1%
81,2%
June 15th 2016
Why the BiTiBi modality works! not yet!
Flexibility
Speed
Average
Average
Train
No
Yes (Super fast)
Bike
Yes (Super flexible)
No
Average
Average
Car
BiTiBi
Acces mode
BiTiBi in NL’s
+/-12
Station +
Train
min.
+/-38
25%
Local PT + Train
Egress mode
min.
+/-17
50%
+/-24 min.
“
33%
Walking
distance
+/-107 min.
25%
“
33%
min.
Total
Journey
+/-34 min.
+/- 96 min.
33%
37
Bicycle distance
Electric bicycle
Distance to station
< 1 km
< 5 km
< 7,5km
% of tot. population
living in radius
around station
19%
69,1%
81,2%
June 15th 2016
What and How to assess bicycle infrastructure?
ReCYCLE City tool - Noor Scheltema
June 15th 2016
What and How to assess
bicycle infrastructure?
Ghent St. Pieters
6 routes are assessed.
June 15th 2016
What and How to assess bicycle infrastructure?
Confidential information
Available on request, Contact: [email protected]
Or have a look at: http://recyclecity.noorderwerk.nl/downloads/
40
June 15th 2016
Confidential information
Available on request, Contact: [email protected]
Or have a look at: http://recyclecity.noorderwerk.nl/downloads/
June 15th 2016
Confidential information
Available on request, Contact: [email protected]
Or have a look at: http://recyclecity.noorderwerk.nl/downloads/
June 15th 2016
What and How to assess bicycle infrastructure?
43
June 15th 2016
What and How to assess bicycle infrastructure?
44
June 15th 2016
What and How to assess bicycle infrastructure?
45
June 15th 2016
What and How to assess bicycle infrastructure?
46
June 15th 2016
Outcome of applied methodology
Ghent St. Pieters (BE)
Bollate (IT)
Sant Cugat (ES)
June 15th 2016
Outcome of applied methodology
June 15th 2016
Outcome of applied methodology
June 15th 2016
To sum up:
Why you should look at and improve infrastructure?
●
●
people would use bike-sharing
more often if the infrastructure would be of a higher quality.
It will generate both more local cyclists and more
BiTiBi users. It is therefore easier to justify investments in cycling
Recent studies show
infrastructure; Both More Train passengers and More Cyclists in general.
What you should look at and improve first?
● Safety > Directness > - > Attractiveness > Comfort
●
Station surroundings > - >
Neighbourhoods
June 15th 2016