OT3bIB o6 arrope$ epare Arrcceprarluz Arccerr onofi As acra cn n B
Transcription
OT3bIB o6 arrope$ epare Arrcceprarluz Arccerr onofi As acra cn n B
OT3bIB o6 arrope$ epareArrcceprarluzArccerronofi As acra cnn B"ua4u MrrpoBrIbI (t3bIKOBbIE MAPKEPbI XAHPOB I4MI4AXEB OIz PEKJIAMbI), yreHofi crerreHr4 KaHAuAara rrpeAcraBleuuofiHa cor4cKaHvre SIanonorHqecKI,IX 10.02.01 PyccxuftssHr HayKro cileqrraJlbHocrl4 IIpegcrauJreHHat AHccepraIII,Ifl Axcenoeofi A.B. rocBrrueHa oAHoff Lr3 BaxrHbrx IIpoOneM B coBpeMeHHoI4 JILIH|BI{CTI{KE I43YqEHLIIO npo0neMbr pernaMbr, pzBHoBr4AHocrefiPR-reKcra, r{To eep6anu:aL\LrH)KaHpoBr4Mr4A)KeBofi rroJrHocTbro cooTBeTcTByer coBpeMeHHoMy HalpaBJleHr4ro B HccneAoBa}{vrLr ALIcKypCa LI TeKcTa KaK ero IIOpo}KAeHu.fl. ArcmyanaHocmb reMbr AaHHofo o0ycnoBneHa I4ccneAoBauvrfl qenecooopa3HocTbroKofHr{Tr{BHo-AHcKypcrrBHofo rro.qxoAa, npeArronafaroqero xaHpoBo-arr4rrprcrar.recKufi u ge$uuuquouurrfi anarrvr3peKnaMHbrxreKcroB. Mamepuatoa r4ccneAoBaHr4fl nocnylrrlJlrl pyccKo{3bltlHble AaHHbIe PR- B rerraTHbrx H I4HrepHer-CMVI nocJreAHkrxJrer, a Ar.rcKypca,npeAcTaBJreHHbre pa3Hofo ypoBHf, Ha Mepo[pkrfl"tuflx raKlKe ycrHbre BbrcTynneHrrspyKoBo.{r,rTener{ rrMr{A)KeBofoxapaKTepa. Arcenonofi A.B. [peAcraBJr-rrerco6ofr ,,{ucceprarlr4oHHoer{ccJreAoBankre 3HaqnrerbHoe rrpoABrIxreHr4eHa nyTrr I4ccJleAoBaHprfl. caMofo rroABIDKHofo{pyca ssrrxonofi cr4creMbr- JreKcHKr4, coAep)Kr4TB ce6e rleHurre na6rroAeHr4r KaK c Teoperr4rrecrofi,TaKr{ c [paKTurrecxofi cropoHbl. aHkrs MoxHo CyuqecrneHHblM AocrrDKeHlreM r[peAcraBJreHHoro raccire.qon cqr4Tarb Sam ycraHoBneHvrfl. craryca KplaTeprreB orHeceHr,rr reKcra uuzgxenofi peKJraMbr, BbrAeJrenurfl. K Iarr,uz4xenofi peKnaMe; oilkrcarrr4fl.)KaHpoB I,IMI4AXeBofipexnaurr, qro BHocr4TonpeAenenurrfi BKnaA B Teopuro xaHpoB; ycraHoBnenurfl.cocraBa MapKepoB,Sopruupyrorr{HxcneqHQuKy pyccKo.rr3brrrHoro PR-4racxypca.B npoldecce I4ccJIeAoBaHkrfl. rIoATBepx(.qeHo, rITo I{Mr4AXeBa.s peKnaMa.rrBJr.rreTct caMocro.flremuofi o6racrrro PR-r<ovruylnnKarruv, a MapKepbr Hecyr 6asonyro KorHrrrlrBHyro raH$opuarluo, {BJrf,rorcf, vrHBapuaHTHbIMr4 KoMrroHeHTaMr{c oAep)KaH p eKnaMbrBcex cy6r exron. ufl. LrMr44}Keeofi Oco6oro BHr4MaHr{{ 3acny}KraBaer caMocro-flTeJrbHo paspa6oraHnas. rnaccuQuKarlus )KaHpoB,orHocrqr{xc{ K PR-4racr<ypcy,cornacHo roropofi oun BbrAeJreHbr )KaHpbru 6) PR-xaHpbI, B ABe rpyilrrbr: a) rpa4raqroHHbre LrMLrAlKeBbre CMI4. B ery rpynry aBrop BKrror{r4ra}KaHpbI, QyHrqraoHrapyrorrlne3a npeAeJraMr4 o6rqenlrro B PR-cSepe, rr )KaHpbI, orHocflrrlnec.s K ycrHoMy r{Hcrr{TyrlrroHurJrbHorray SynxquoHrapyroquen I4nrepHere. TeopemuuecKefl 3Haqu.A,tocmb AIdccepraIIHH cocrouT B ToM, rITo oHa [poqeccax cuoco6crByer KoHKperr{3arlnr{ rrpeAcraBne:auit o Ar4HaMr4rrecKLIX B coBpeMeHHoMpyccKoM JrureparypHoM r3blKe, yrny6neHvrvr 3:r^aH:afi o -{srrroBblx MapKepax uuu4xenofi peKnaMbr KaK gJreMeHTaxPR-4Hcrypca; yroqHeHuro npr43HaKoBorAeJrbHbrxxaHpoB r{MlrAxenofi peKnaMbl, pelpe3eHTupoBaHHblxB pa3nur{HbrxBHAaxpeKnaMHofoTeKcTa. r4ccJreAoBalalafl IlparcmuuecKattqeHHocmbAr,rccepralll4oHHoro orpeAenqerc{ BO3MO)KHOCTbTO r4CrrOnb3OBAHUs. ee AerrenbHocrr,r OCHOBHbIX pe3ynbTaToB pa3nl{rlHoro PR-crpyxryp ypoBHt, VI BbIBOAOB B cpe4crB Maccosofi r.ruSoprraarlr4r4, peKJraMHbrx areHTcrB r{ Apyrl4x KoMMyHI4KaqHoHHbIXI{HcrLITyroB, a MeTOAT.TKHaHaJrr43APR-NaUpOn - B UpO$eCCZOH€UrbHOM O6pa:OnaUHU rrpr4 noAroroBxe yue6Hbrx KypcoB rro reopvkrkr rrpaKTuKecessefi c o6ulecrBeHHocrbro, peuenofi KoMMyHHKarIr4r,r, pyccKoro fl3brKa,plrropLrKe, a raKx{e B xoAe err4rrkrarr4Ke upoSeccraouamnofinnyrpra$nplreunofinoAroroBKr{repcoH€ura. {ocroneprrocrr> TIOJIVqCHHbIX' pe3ynbraroB o6ecne.I[Baerct perrpe3eHrarueHofi HelporuBopeqr,rBocrbro eu6oprofi Sarru.recKoroMarepr4€rrra, ur6pauurtx MeroAorofHtIecKLIXno3l4rlrafi,a4ernarHocrbro Mero.qoBLlccneAoBaHr4s. H3rIaeMOMy MaTepLrAIry!r ccbrJrKaMr,r HayqHbreHcTor{HuKr,r. Ha aBTopI4TeTHhre I4cxo4s, r43aBTopeSepara, MorrHo KoHcrarr4poBarb,vro pa6ora orfinqaerc.s KoHllerrry€LrrbHocrbro, ttoJrHoroft kr JlorilqHocrbro pa3Bkrrnfl, TeMbI, y6e4nrenbHocrbro apryMeHTarluit.,nocraBJreHHbreB r{ccJreAoBannvr rleJrb,3aqav^vu 'IIOJIOX{OHI<If,, BbIHOCI4MbIO HA 3aUdI4Ty, nOIyqI4nI.,I Ua4eXnOe, AOKa3aTeJIbHOe o6ocnonarrue. I7 ouy6nur<oBaHHblxpa6oru (3 us Hr4x- B )r(ypHanaxlr3 crrncKa t /,' BAK PO) c AocraroqHofi ronHorofi orpaxaror cyrqecrBo pe3ynbraroB I4CCJIE,iIOBAHVIfl. ,{raccepraqux A.B.AxceHoBofi KB€LJII4$LIKaIILIoHHofipa6orofi, <floroxenun o flBTflETCfl orBeqaroulefi [pracpKAentrv CAMOCTO'TEJIbHOfi rpe6onauvtflM, r{eHbrx HAVqHO- ycraHoBneHHbrM B crerreHefi), yrBepxAeHHoM rIocraHoBJIeHLIeM llpanzrenbcrBa P@ or 24 cenrslpx 2013 r. J\b 842, aArcenosa Anacracus Bla4IauupoBHa, aBrop peSepupyeuofi Alrcceprar{r{H,3acJryx{r4Baer llpucyxAelJ.krs. uayruofi crerleHu KaHALtAara $ulonorzqecKnx HayK 11o crequarrbHocrr,rI 0.02.0 1 - pyccKufi .f,grrx. HayK(10.02.19- reoput xzstxa), [orrop $nnolorrzqecKLrx upo$eccop,:an.ra$e4pofi o6ulero rr cJraB{Ho-pyccKoro {3brKo3HaHr.rt @f EOy B nO <<Ky6 ancr uir r ocy AryrBoa:asrfiyuznepcrrrer> Jly.rraHcrcaq EneHaHuxoraenna o .K '6'{'< flo4uzcr upoSeccopaE.H.Jly.rktHcrofi Haqalruux VK S"*r$q!l:q"E (D|EOY BIIO <<Ky6aHcrufi o i'$r{#) ./ ', rocyAapcrnennufi yHr{Bepcurer)) B.Z.(Dunrun ,/;;j* fSirS: 05"10.2015 re , | 'i;u r.Kpacuo4ap 350040 r.Kpacro4ap,yl.CraBporon scxaa,149 uo6.rer.+79182726063 3JI.nolrra:bekketsa [email protected]
Similar documents
PE TIYE JIIIKA B b JIIAPI4fl
onpeAeneHa 3a onrBBaHe Ha AraBHre rrrurru, o6cseHa crc 3anoseA ltlb P,q-529126.05.2010 r. ua MOCB
More informationOT3bIB H a aBrope$ epar Ar4ccepraquz C exe pvHa E ropa Muxafi
Aerope0epar orpa)Kaer Bce orarrbr r4ccJreAoB aHHl r4 orBeqaer rpe6oea ,'uflM rloroNeHuq o [optAl{e npl4cpl{r eHnfl yr{eHbrx creueuefr. llpe4craBJreHHbreB aerope0epare cBeAeHvflo6 o6lexrax, MeroAHKe...
More information