O Media Kit

2016
MEDIA KIT
MISSION & POSITIONING
F OU NDER’ S STATEMEN T
“With this magazine we have an opportunity to make a real mark. To speak and
connect to women in a way no other publication ever has. To help women see every
experience and challenge as an opportunity to grow and discover their best self. To
convince women that the real goal is becoming more of who they really are. To
embrace their life.”
POSITIONING STATEMENT
A 2014 National Magazine Award winner, O, The Oprah Magazine is a catalyst for
confident, intelligent, affluent women who want to live their best lives. With an emphasis
on personal growth, it engages and addresses every aspect of a woman’s life—the
material, the intellectual, and the emotional. It never talks down to women; rather, it
inspires and challenges them.
An industry leader, O raises the bar—for women and for women’s magazines. Each
month it forges a true emotional connection, unmatched in the publishing world, with
11 million desirable consumers.
THE OPRAH MEDIA BRAND
O, The Oprah Magazine, Oprah.com, and OWN: The Oprah Winfrey Network, form
the pillars of the only women’s media brand with true convergence across every
platform. With a shared voice, the Oprah Media Group delivers a combined
100 million+ impressions every month.
AN ENDURING AND
REVERED CULTURAL ICON
A Woman of Unwavering Power and Influence
F O R B E S M AGA Z I N E
P R E S I D E N T I A L M E DA L O F F R E E D O M
#1 Most Powerful Celebrity Personality
on 2013’s “Celebrity 100” list—
for the 5th time!
highest U.S. civilian honor
CNBC
T H E H O L LY W O O D R E P O R T E R
#7 of Top 25 business leaders of the past
quarter century—ahead of Mark Zuckerberg,
Rupert Murdoch, and Michael Bloomberg
One of the
“Top 100 Women in Entertainment”
NBC NEWS AND ESQUIRE POLL
OW N
Voted one of America’s
most trusted people
Leads her network to profitability—
in record time!
2013 recipient of
B R A N D S TAT E M E N T
A FOCUS ON
Fulfillment
Touching Every Part Of A Woman’s Life
CULTURE
HOME/FAMILY
ENTERTAINMENT
4
4%
10%
PERSONAL GROWTH
31%
%
FOOD
8%
MISC.
9%
HEALTH/WELLNESS
11
%
Source: Media Radar January-December 2014
BEAUTY/STYLE
23%
2016
EDITORIAL CALENDAR
JANUARY: NEW YOU!
Advice for making 2016 your healthiest, happiest,
most gorgeous year yet
PRINT & TABLET CLOSING: OCT 16, 2015, ON-SALE: DEC 8, 2015
FEBRUARY: YOU DESERVE TO FEEL GREAT!
Get your glow from head to toe­—with help from our
health and wellness experts
PRINT & TABLET CLOSING: NOV 16, 2015, ON-SALE: JAN 12, 2016
MARCH: FASHION
Style solutions for real bodies—for the boost that
comes with looking your best
PRINT & TABLET CLOSING: DEC 16, 2015, ON-SALE: FEB 16, 2016
APRIL: MAKEOVERS
Oprah and other women set out on a variety of
life-changing journeys
PRINT & TABLET CLOSING: JAN 28, 2016, ON-SALE: MAR 15, 2016
MAY: THE SOCIAL ISSUE
The joys of connection, 21st-century style
JULY: YUM!
The most delicious foods of summer, PLUS summer reading
PRINT & TABLET CLOSING: APR 28, 2016, ON-SALE: JUN 14, 2016
AUGUST: WILDEST DREAMS
What would you do if nothing was holding you back?
PRINT & TABLET CLOSING: MAY 26, 2016, ON-SALE: JUL 12, 2016
SEPTEMBER: FRESH STYLE START
Whatever your style—from clothes to furniture to
vacations—it can be thrilling to broaden your horizons
PRINT & TABLET CLOSING: JUN 23, 2016, ON-SALE: AUG 09, 2016
OCTOBER: AGELESS
How to feel great, look vibrant, and live life to the fullest—
no matter the date on your driver’s license
PRINT & TABLET CLOSING: JUL 28, 2016, ON-SALE: SEP 13, 2016
NOVEMBER: ENTERTAINING
The less-stress, more-joy guide to welcoming friends
and family
PRINT & TABLET CLOSING: AUG 25, 2016, ON-SALE: OCT 11, 2016
PRINT & TABLET CLOSING: FEB 25, 2016, ON-SALE: APR 12, 2016
JUNE: SUMMER FUN!
The ultimate summer bucket list—including our great
getaways guide
PRINT & TABLET CLOSING: MAR 24, 2016, ON-SALE: MAY 10, 2016
Subject to change
DECEMBER: FAVORITE THINGS
Our annual gifting extravaganza
PRINT & TABLET CLOSING: SEP 22, 2016, ON-SALE: NOV 08, 2016
A DESIRABLE AUDIENCE
Women Worth Talking To
TOTAL AUDIENCE: 10,959,000 | FEMALE/MALE: 88%/12%
AUD (000)
COMP (%)
18 – 34
2,216
20%
35 – 44
1,923
18%
45 – 54
2,545
23%
18 – 49 5,345
49%
25 – 54
5,773
53%
55+
4,27539%
Median Age
50.5
HHI $75K+
4,903
HHI $100K+
3,45132%
Median HHI
$66,797
Any College
7,793
71%
Employed
6,596
60%
Professional/Managerial
3,113
28%
Children in Household
4,122
38%
Source: GfK MRI Doublebase 2015; Print & Tablet Readers
45%
A DIVERSE AUDIENCE
HISPANIC
9%
%
BLACK/AFRICAN
AMERICAN
36
OTHER
%
6
3
ASIAN
%
WHITE
57%
Source: GfK MRI Doublebase 2015. Base: Adults, Print & Tablet Readers.
Numbers will exceed 100% due to multi-identification
REACHING MORE AFRICAN
AMERICAN WOMEN
AUD (000)
COMP (%)
INDEX
Essence
5,74571.6
1050
Ebony
5,03560.7
890
O, The Oprah Magazine
3,23129.3 429
Glamour
2,10017.6
258
In Style
1,59015.5
227
Martha Stewart Living
9159.8 144
Redbook
5659.0 132
Self
4039.1 134
Real Simple*
3684.7 69
More*
1217.9 116
Source: GfK MRI Doublebase 2015, Print & Tablet Audiences; Base: Adults, Target: Women, African American. *Unstable
OCCUPYING A
UNIQUE SPACE
Delivering more African American readers with an HHI of $100k+
than Glamour, Redbook and Real Simple combined
AFRICAN AMERICANS WITH AN HHI OF 100K+
AUD
Ebony
729,000
Essence
691,000
O, The Oprah Magazine
509,000
Cosmopolitan
254,000
Glamour252,000
Vogue227,000
Self192,000
Martha Stewart Living
169,000
Redbook115,000
InStyle106,000
Real Simple
102,000
Source: Ipsos Affluent Survey 2014, Base: Adults with an HHI of $100k+, Target: African American
A SINGULAR AUDIENCE
% OF O READERS WHO ARE NOT READING...
More95%
Self
90%
Redbook
86%
Real Simple
83%
Glamour
80%
In Style
82%
Martha Stewart Living
78%
Source: GfK MRI Doublebase 2015, Print & Tablet Readers
HIGHLY ENGAGED
O readers engage with the magazine on a deeper level,
creating a more meaningful connection with advertisers
48
46
O, The Oprah Magazine
44
Average Reading Minutes
Real Simple
42
40
38
36
Redbook
34
In Style
Vogue
Glamour
32
Elle
30
28
Harper’s Bazaar
Allure
15 20
25
% “One of My Favorites”
Source: GfK MRI Doublebase 2015; Base: Adults
30
35
A VITAL PLATFORM
#1 WOMEN’S LIFESTYLE MAGAZINE*
TOTAL PAID CIRCULATION: 2,381,900
IN THE PAST 5 YEARS, O HAS SEEN +17% SUBSCRIBER GROWTH,
WHILE AVERAGE SUBSCRIPTION PRICE IS AT A 5-YEAR HIGH ($18.08)
DRIVEN BY PURE CONSUMER DEMAND—O USES LESS PARAGRAPH 6
CIRCULATION THAN ANY OTHER MAGAZINE IN ITS SET* (2.5%)
#3 FOR PAID DIGITAL CIRCULATION (E-READER) AMONG ALL
WOMEN’S MAGAZINES (114,579)
THE 8TH LARGEST WOMEN’S MONTHLY MAGAZINE
ON THE NEWSSTAND (239,129)
Source: AAM 1H 2015, 2010
*Versus: Glamour, InStyle, Real Simple, Martha Stewart Living, Redbook, Self and More
A CIRCULATION LEADER
The #1 Women’s Lifestyle Magazine
TOTAL
CIRCULATION
O ADVANTAGE
O, The Oprah Magazine
2,381,900
Glamour
2,348,000+1.4%
Redbook
2,224,953+7.1%
Martha Stewart Living
2,061,598+15.5%
Real Simple
2,012,139+18.4%
In Style
1,741,043+36.8%
Self
1,495,537+59.3%
More
779,059+205.7%
Source: AAM 1H 2015
THE HEARTY, FILLING DIET THAT
CAN HELP YOU LOSE WEIGHT
ADVENTURES IN INTIMACY
PG. 91
Soul-stirring stories, eye-opening advice
WIN
Celebrate
Who You Are Now!
$2,000!
O’S GUIDE TO BEING
YOUR TRUEST SELF
T H E
O P R A H
How to
harness more
of your
M A G A Z I N E
BRAIN
POWER
PG. 96
THE
REAL
Life Is a
Banquet!
32 DELIGHTFUL WAYS
TO FEEL AT HOME—
WHEREVER YOU ARE
30
8 GREAT
MAKE-AHEAD
PAIRS
RECIPES
OF FALL’S
FEAST YOUR EYES
BEST
ON PG. 138
BOOTS
NOVEMBER
Comfort
Zone!
PG. 108
DETAILS, PG. 86
THE GOOD NEWS
Find Your
YO U |
SHARE
YOUR STORY,
HEAL YOUR
SOUL
YOUR CHANCE TO
fabulous
beauty
products—
worth over
2015
THE BAD NEWS PLUS:
|
YOU’REYour
Holiday
GONNA
Handbook
WANT
HOW TO THROW
A WARM &
THEM ALL!
WONDERFUL
THE ART OF
PROBLEM
SOLVING
How one little phrase can
PARTY!
around the world
answer life’s
biggest
question
PG. 35
HEALTH
TESTS THAT
PREDICT
YOUR
FUTURE
Bonus: You
can do them
at home!
16,
NUMBER
change everything
11
|
CMG
Taming
Gayle King’s
Bling!
VOLUME
CLOSET
INTERVENTION
le
ur sty en
up yo
Step your kitch
p
u
e
Warm de your lif
Upgra
WHAT
DO YOU
BELIEVE?
How people
08616
OPRAH THROUGH THE DECADES
For more classic looks, turn the page
EXTENDING
YOUR REACH
The Oprah brand stands alone in its ability to connect with and
influence women. To capitalize on that power, O will work with you to
create a customized, engaging, and highly effective marketing
program designed to extend the reach and reinforce the connection
of your brand among our deeply invested fans.
For more information on O’s marketing programs and
advertiser opportunities, speak to your
O, The Oprah Magazine Sales Representative.
GENERAL ADVERTISING
RATES
2016 RATE CARD EFFECTIVE WITH 1/16 ISSUE
Rate Card #19—Rate Base 2,350,000—all rates are gross
FOUR COLOR
BLACK AND WHITE
COVERS
1 PAGE
$168,880
1 PAGE
$135,125
COVER 2
$211,110
2/3 PAGE
$135,125
2/3 PAGE
$108,050
COVER 3
$177,330
1/2 PAGE
$109,800
1/2 PAGE
$87,800
COVER 4
$219,555
1/3 PAGE
$84,460
1/3 PAGE
$67,565
2016 CLOSING DATES
SALES OFFICES
ISSUE
SPACEON-SALE
CLOSINGDATES
OFFICE
PHONE
FAX
NEW YORK
212.903.5387
212.903.5388
JANUARY
OCT 16, 2015 DEC 8, 2015
CHICAGO
312.251.5358312.251.5311
FEBRUARY
NOV 16, 2015 JAN 12, 2016
LOS ANGELES
310.664.2911
310.664.2913
MARCH
DEC 16, 2015 FEB 16, 2016
SAN FRANCISCO
415.844.6348
415.844.6397
APRIL
JAN 28, 2016
MAR 15, 2016
DALLAS
214.526.3800214.526.1475
MAY
FEB 25, 2016
APR 12, 2016
JUNE
MAR 24, 2016 MAY 10, 2016
JULY
APR 28, 2016
AUGUST
MAY 26, 2016 JUL 12, 2016
SEPTEMBER
JUN 23, 2016
AUG 09, 2016
OCTOBER
JUL 28, 2016
SEP 13, 2016
NOVEMBER
AUG 25, 2016 OCT 11, 2016
DECEMBER
SEP 22, 2016
JUN 14, 2016
NOV 08, 2016
PRODUCTION
REQUIREMENTS
TRIM SIZE:
8 7⁄8"W x 10 7⁄8"H
SAFETY FROM TRIM:1⁄4"
BLEED:
1⁄8" on All Sides
BINDING:
Perfect Bound
JOG POSITION:Foot
FILE FORMAT:PDF/x-1a
MAX DENSITY:
300
LINE SCREEN:
175 (Covers & body)
PRINTING PROCESS: Web Offset
AD SIZE
BLEED
TRIM
LIVE/NON-BLEED
Spread18"W x 11 1⁄8"H17 3/4"W x 10 7⁄8"H17 1⁄4"W x 10 3⁄8"H
Full Page
9 1⁄8" x 11 1⁄8"
8 7/8" x 10 7⁄8"
8 3/8" x 10 3⁄8"
2/3 Vertical
6" x 11 1⁄8"
5 3/4" x 10 7⁄8"5 1/4" x 10 3⁄8"
1/2 Vertical
4 1/2" x 11 1⁄8"4 1/4" x 10 7⁄8"3 3/4" x 10 3⁄8"
1/2 Horizontal
9 1⁄8" x 5 1⁄2"8 7/8" x 5 1⁄4"8 3/8" x 4 3⁄4"
1/2 Horiz Spread
18" x 5 1⁄2"17 3/4" x 5 1⁄4"17 1⁄4" x 4 3⁄4"
1/3 Page Vertical
3 1⁄8" x 11 1⁄8"2 7⁄8" x 10 7⁄8"2 3⁄8" x 10 3⁄8"
For the most recent digital requirements, and to submit files please visit
http://ads.hearst.com
FILES MUST BE SUBMITTED THROUGH THIS WEBSITE, NO CD'S
PRODUCTION CONTACTS
FOR AD SPECS, MATERIAL EXTENSIONS AND
ALL OTHER PRODUCTION RELATED QUESTIONS,
PLEASE CONTACT:
Karen Nazario
Associate Production Manager
[email protected]
212.649.3293
FOR INSERT QUESTIONS, PLEASE CONTACT:
Connie Black
Group Production Manager
[email protected]
212.649.3717
TERMS & CONDITIONS
1. O, The Oprah Magazine, published by Hearst Communications, Inc.,
Hearst Magazines Division (“Publisher”) will not be bound by any condition
appearing on order blanks or copy instructions submitted by or on behalf
of the advertiser when such condition conflicts with any provision contained
in Publisher’s rate card or with its policies, regardless of whether or not set
forth in the rate card. All references herein to Advertiser include Advertiser’s
agency, if there is one, and Advertiser and its agency shall be jointly and
severally liable for Advertiser’s obligations hereunder.
2. Publisher reserves the right to decline or reject any advertisement for any
reason at any time without liability even though previously acknowledged
or accepted. If an advertisement is accepted for publication, the advertiser
agrees that it will not make any promotional references to O, The Oprah
Magazine without the prior written permission of the Publisher.
3. Short Rates. Advertisers will be short-rated if the space upon which billings
have been based is not used within the 12-month contract period.
4. Agency commission: 15% to recognized agencies. Bills are rendered on
publication date. Payment in U.S. currency required. Net due 30 days from
invoice date. Interest will be charged at rate of 1.5% per month or, if less, the
maximum lawful interest rate, on past-due invoices. New advertisers and/
or agencies must either remit payment with order or furnish satisfactory
credit references, subject to Publisher’s discretion.
5. The advertiser agrees to pay the amount of invoices rendered by Publisher
within the time specified on the invoice.
6.Orders 30 days beyond current closing date will be accepted only at rates
prevailing, and only on a space-available basis (and subject to the other
terms and conditions herein). Orders containing incorrect rates may be
accepted and if accepted, charged at regular rates. Such errors will be
regarded as only clerical.
7. All agencies or direct advertisers must supply Publisher with a legal street
address and not just a post office box.
8. Orders specifying positions other than those known as designated positions
are accepted only on a request basis, subject to the right of Publisher to
determine actual positions.
9. Advertisements in other than standard sizes are subject to Publisher’s
approval.
10. O, The Oprah Magazine is a member of the Audit Bueau of Circulation
(ABC). O, The Oprah Magazine does not guarantee circulation to regional
advertisers, and regional circulations reported to ABC are used only as a
basis for determining rates. For newsstand distribution purposes, a 5%
margin must be allowed for regional circulations.
11.Rates, conditions, and space units are subject to change without notice.
Any discounts are applicable during the period in which they are earned.
Any and all rebates from earned discount adjustments must be taken by
the advertiser within six (6) months following the period in which such
rebates were earned or they will be deemed expired.
12.Schedule of months of insertion and size of space must accompany all
orders and are binding upon advertiser upon receipt unless terminated in
writing prior to the applicable closing date(s). So-called “space reservations”
are not considered by Publisher as orders or binding upon it in any way.
13. Reproduction quality is at the advertiser’s risk if Publisher’s specifications are
not met or if material is received after closing date even if on extension. All
queries concerning printed reproduction must be submitted to Publisher
within 45 days of issue date.
14. Advertising film will be destroyed, if not ordered returned, 12 months after
last use without liability.
15. No rebate will be allowed for insertion of wrong key numbers.
16. The advertiser agrees that in the event Publisher commits any act, error, or
omission in the acceptance, publication, and/or distribution of their
advertisement for which Publisher may by held legally responsible,
Publisher’s liability will in no event exceed the cost of the space ordered and
further agree that Publisher will not under any circumstance be responsible
for consequential damages, including lost income and/or profits.
17.The advertiser represents that it not only has the right to authorize the
publication of any advertisement it has submitted to Publisher, but that it is
fully authorized and licensed to use (i) the names and/or the portraits or
pictures of persons, living or dead, or of things; (ii) any trademarks, service
marks, copyrighted, proprietary, or otherwise private material; and (iii) any
testimonials contained in any advertisement submitted by or on behalf of
the advertiser and published by Publisher, and that such advertisement is
neither libelous, an invasion of privacy, violative of any third party’s rights, or
otherwise unlawful. As part of the consideration and to induce Publisher to
publish such advertisement, the advertiser agrees to indemnify and save
harmless Publisher against all loss, liability, damage, and expense of
whatsoever nature (“Losses”) arising out of copying, printing, or publishing
of such advertisement (“Claims”).
18. The advertiser agrees to and do indemnify and save harmless Publisher
from all loss, damage, and liability growing out of the failure of any
sweepstakes or contest inserted by them for publication to be in compliance
and conformity with any and all laws, orders, ordinances, and statutes of
the United States, or any of the states or subdivisions thereof.
19. All orders accepted are subject to acts of God, fires, strikes, accidents, or
other occurrences beyond Publisher’s control (whether like or unlike any of
those enumerated herein) that prevent Publisher from partially or
completely producing, publishing or distributing O, The Oprah Magazine.
20. All advertisements must be clearly identified by the trademark or signature
of the advertiser.
21. Words such as “advertisement” will be placed with copy that, in Publisher’s
opinion, resembles editorial matter.
22. Cancellations must be in writing. Cancellations for orders are not binding
on Publisher unless in writing and received at least 45 days prior to the
advertising closing date for inside or outside cover pages and for all inside
pages, prior to the advertising closing date. Therefore, orders may not be
cancelled or changed by the advertiser without the acknowledgement
and acceptance of Publisher. If orders are not timely cancelled, the
advertiser agrees that it will be responsible for the cost of such cancelled
advertisements, including “kill fees” for: (i) covers equal to the premium
charges outlined on the magazine’s rate card and; (ii) scent strips equal to
10% of the cost for such scent strip.
23.A copy of any proposed insert must be submitted to Publisher prior to
printing of the insert. In no event shall Publisher be responsible for any errors
or omissions in, or the production quality of any furnished insert.
24.The advertiser agrees to reimburse Publisher for its attorney’s costs and
fees in collecting any unpaid billings for advertisements.
25. The parties agree that the details contained on orders will be treated as
confidential or proprietary information and shall not be disclosed to third
parties.
26. All issues related to advertising will be governed by the laws of the State of
New York applicable to contracts to be performed entirely therein. Any
action brought by advertiser against Publisher relating to advertising must
be brought in the state or federal courts in New York, New York and the
parties hereby consent to the jurisdiction of such courts.
27. A 2.5% processing fee will be added to payments made by credit card.