BBA (Hons) Managerial Statistics

BBA (Hons)
Managerial Statistics
Iris Yeung
Department of Management Sciences
1
Special
p
Features of MST
™
Quantitative + Qualitative Program Structure
•
•
•
•
•
™
™
™
Business statistics
Business intelligence
Information technology
Business knowledge
Language and Communication skills
SAS & Professional Qualifications
Internship & Exchange Program
Our graduates
http://eportal.cityu.edu.hk/bbcswebdav/institution/APPL/Prog
ramme/Current/BBAMST.htm
http://www ms cityu edu hk/index php?option=com content&
http://www.ms.cityu.edu.hk/index.php?option=com_content&
view=article&id=296&Itemid=208
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Application Examples
‰
‰
‰
Market Research and Business Analysis
Business Forecasting
Business Intelligence
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Market Research
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What Questions Can Market Research Answer?
™
Who are my customers?
™
What types of advertising attract my
customers?
™
What types of product or service do my
customer prefer?
p
™
What is the market price and how I can change
my
yp
price accordingly?
gy
™
……
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香港中學生對選擇教師為職業的意見調查
同學你好，本人是香港城市大學管理統計學三年級學生，現正進行
一項有關香港中學生對選擇教師為職業的意見調查，希望各位同學
能充份合作 回答以下所有問題 一切資料只供學術研究用途 絕
能充份合作，回答以下所有問題。一切資料只供學術研究用途，絕
對保密！多謝合作！
請於下列適當之方格內填上"9"
第一部份 一般資料
職員專用
1
(1)
當你選擇一份職業的時候，你會怎樣做呢？以下有一些
當你選擇一份職業的時候
你會怎樣做呢？以下有一些
句子，請你用數目字 (1至7) 排出它們的重要性。
(最重要的填上“1＂字，第二重要的填上“2＂“字，
第三重要的填上“3＂字，如此類推。)
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7
8
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我會尋求職業輔導社工的幫助
我會聽取家人的意見
我會參與職業展覽/講座
我會聽取老師的意見
我會聽取同學/朋友的意見
我會取閱職業指南參考
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Market Research
Comparisons of Students Choosing and Not
Choosing Teaching Profession by Sex Distribution
80
70
60
50
% 40
30
20
10
0
70.4
57.75
42.25
Choose
Do Not Choose
29.6
Male
Female
Sex
According to the maximum likelihood estimation method,
the following Logistic Regression model is obtained:
⎡ πˆ ⎤
Log ⎢
= −1.27 + 2.20 × (think ) + 2.20 × ( relation )
⎥
⎣1 − πˆ ⎦
+ 0.93 × ( father ' s education )
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Why is Forecasting Important?
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http://chinalight.com/
9
-500
500
Nov-96
Dec-96
Oct-96
Aug-96
Sep-96
Jun-96
Jul-96
Apr-96
May-96
Mar-96
Jan-96
Feb-96
Nov-95
Dec-95
Sep-95
Oct-95
Jul-95
Aug-95
Jun-95
Apr-95
May-95
Mar-95
2500
Jan-95
Feb-95
Nov-94
Dec-94
Oct-94
Aug-94
Sep-94
Jun-94
Jul-94
Apr-94
May-94
Mar-94
Jan-94
Feb-94
Quantitty (Ctns)
3000
Sales Forecastingg
Commodity: 0075 – BF Cube Roll
, , ) (0,0,2)
( , , )6
Model: ARIMA ((3,0,2)
2000
1500
1000
Actual
Predicted
Forecast
0
10
-1000
1000
Dec-96
Nov-96
Oct-96
Sep-96
Jul-96
Aug-96
Jun-96
Apr-96
May-96
Mar-96
Jan-96
Feb-96
Nov-95
Dec-95
Oct-95
Sep-95
Jul-95
Aug-95
Jun-95
Apr-95
May-95
Mar-95
Jan-95
Feb-95
Dec-94
Nov-94
Oct-94
Sep-94
Aug-94
Jul-94
6000
Jun-94
Apr-94
May-94
Mar-94
Jan-94
Feb-94
Quantity
y (Ctns)
Sales Forecasting
Commodity: 0213 – BF Chuck Short Rib Boneless
Model: ARIMA (2,0,1) (0,0,2)6
5000
4000
3000
2000
Actual
Predicted
Forecast
0
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Business Intelligence
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Business Intelligence
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明報二O O九年十月十四日
信報二O O九年十月十四日
Business Intelligence
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SAS in Hong Kong
Telecommunication
Banking & Finance
Services
Retail & Supply Chain Sectors
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Professional Examination Sponsorship
™
SAS Certified Base Programmer Credential for
SAS 9
http://support.sas.com/certify/creds/credprog.html
™
™
Chartered Financial Analyst
y (CFA)
(
) Level 1
Financial Risk Manager (FRM)
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Outside Classroom Activities
Exchange programs
(Departmental: Austria; Canada, USA)
Summer / Term time internship
(DisneyWorld,
y
USA; Census & Stat Dept;
p Hang
g
Seng Bank,DBS Bank; Standard Chartered
Bank; HACTL; Dairy Farm; ACNielsen; TVB;
Wing On etc)
Company visits
(Cathay Pacific Airways;
Census & Statistics Dept;
HACTL; HK Stock Exchange;
MTR; Park＇n Shop; Yantian
International Container
Terminals etc)
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Our Graduates
Cynthia Wong
St ti ti i
Statistician,
C & S Dept
D t
K K Chow, Statistician
HK Housing Authority
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Our Graduates
Lay Fong Ling
Assistant Operations Research Manager
Hang Seng Bank
Amy Lee
Credit & Risk Analysis Officer, HSBC
Geoff Lam
Assistant Vice President, HSBC
Karmen
Risk Analyst, Bank of China
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Our Graduates
Au Wai HA
Ng Hoi Yan
Credit MIS analyst
Credit MIS analyst
Citibank
Citibank
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Our Graduates in DBS Bank
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Our Graduates in Standard Chartered Bank
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Our Graduates in Hang Seng Bank
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Our Graduates in CitiBank
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Our Graduates
Frederick Li
Marketing Research Executive
Dragonair
Gary Hui
Market Analyst, Lightrail
Anderson Wong
Product Consultant
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Where Our MST Graduates Work
Banks
B k of
Bank
f Chi
China
CitiBank
Citic Ka Wah Bank
Dah Sing Bank
DBS Bank
H
Hang
Seng Bank
B k
Standard Chartered Bank
The Bank of East Asia
The HongKong and Shanghai Banking Corporation
Wing Lung Bank
Consultant Companies
SAS Institute Limited
Solution Consultant Limited
Education Institutions
Chinese University of Hong Kong
City University of Hong Kong
Hong Kong University of Science and Technology
Hong Kong School of Motoring
Intell Education Limited
y of Hong
g Kong
g
The University
Government Departments
Census and Statistics Department
Education Department
Fire Services Department (Ambulance Services)
g Kong
g Tourism Board, Hong
g Kong
g Tourist Association
Hong
Hong Kong Trade Development Council
Information Technology Services Department
Social Welfare Department
Government Related Organizations
Hong Kong Hospital Authority
Hong Kong Housing Authority
ICAC
Nam Long Hospital
Hospital, Prince of Wales Hospital
Insurance Companies
AIA International Assurance Company Limited
Manual Life (International) Limited
Principal Insurance Corporation Limited
Prudential Assurance Company Limited
Manufacturing Companies
Four Seas Mercantile Limited …
Market Research Companies
ACNielsen (HK) Limited
ACORN Marketing & Research Consultants,HKSAR
Consultants HKSAR
Asia Market Intelligence (AMI)
Bloomberg
Oracle Market Research Corporation
TAYLOR Nelson Sofres
Synovate Limited
Media Companies
Hong Kong Broadcast
Oriental Daily News
Television Broadcasts Limited (TVB)
Real Estate Agencies
Jones Lang LaSalle (Hong Kong) ….
Transportation
Cathay Pacific Airways Limited
Dah Chong Hong (Motor Leasing) Limited
HK Airport Service Limited
HK Dragon Airlines Limited
Kowloon-Canton Railway Corporation
(KCRC)
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Light Transit Railway Corporation