Media data 2016 - Deutsche Ärzte

ZM | ZAHNÄRZTLICHE
MITTEILUNGEN
WWW.ZM-ONLINE.DE
Zahnärztliche Mitteilungen
1.7.2015
Nr. 13
www.zm-online.de
Big Data und Gesundheitswesen
Menschen
in der Cloud
Mindestlohn: Zahnärzte
als Auftraggeber
Neue Standards
fürs Studium
DP AG Postvertriebsstück – Entgelt bezahlt – 7443 – Heft 13/2015
Deutscher Ärzte-Verlag GmbH – Postfach 40 02 65 – 50832 Köln
MEDIA-DATA 2016
CONTENTS
Contacts
Publication profile
|
3
|
5
Information sheet:
Bound-in inserts
| 15
Information sheet:
Loose inserts and tip-on inserts
| 17
Analysis of circulation and distribution
|
7
Analysis of coverage
|
8
Information sheet:
Digital printing material
| 18
Media profile, media service
|
9
Schedule
| 19
Rate Card
| 10
Information sheet:
Online
| 20
Terms and conditions
| 25
Information sheet:
Formats
| 14
|2
CONTACTS
Sales Business Customers Industry
Sales Recruitment/
Classified advertising
Your contacts inhouse
Your contacts on site
Key Account Management
International
North / East Germany
Andrea Nikuta-Meerloo
Phone: +49 2234 7011-308
Mobile: +49 162 2720522
E-mail: [email protected]
Götz Kneiseler
Phone: +49 30 88682873
Mobile: +49 172 3103383
E-mail: [email protected]
Central Germany
Non-Health
Stephanie Rinsche
Phone: +49 2234 7011-240
E-mail: [email protected]
Sales Management
Dental
Dieter Tenter
Phone: +49 6129 1414
Mobile: +49 170 5457343
E-mail: [email protected]
Head of Sales: Recruitment and
classified advertising
Michael Laschewski
Telefon: +49 2234 7011-252
E-Mail: [email protected]
Key Account Management
Job market
Annette Freyermuth
Phone: +49 2234 7011-217
E-mail: [email protected]
Sales Recruitment Market
Violetta Daniel
Phone: +49 2234 7011-474
E-mail: [email protected]
Alfred Friedrich
Phone: +49 2234 7011-247
E-mail: [email protected]
Stefan Pankalla
Phone: +49 2234 7011-516
E-mail: [email protected]
South Germany
Sales Classified Advertising
Isabel Schröter
Phone: +49 2234 7011-254
E-mail: [email protected]
Ratko Gavran
Phone: +49 7221 996412
Mobile: +49 179 2413276
E-mail: [email protected]
Birgit Schäfer
Phone: +49 2234 7011-443
E-mail: [email protected]
Non-Health
Non-Health
Claudia Elst
Phone: +49 2234 7011-292
E-mail: [email protected]
Eric Le Gall
Phone: +49 2202 9649510
Mobile: +49 172 2575333
E-mail: [email protected]
|3
CONTACTS
Advertising Management
Head of Client Center
Michael Heinrich
Phone: +49 2234 7011-233
E-mail: [email protected]
Head of Advertising Management
Industry
Marga Pinsdorf
Phone: +49 2234 7011-243
E-mail: [email protected]
Advertising Management
Stefanie Metternich
Phone: +49 2234 7011-379
E-mail: [email protected]
Copy sales
Head of Advertising Management
Recruitment and Classified
Advertising
Katja Höcker
Phone: +49 2234 7011-286
E-mail: [email protected]
Copy sales/subscriptions
Phone: +49 2234 7011-520
Fax:
+49 2234 7011-6314
E-mail: [email protected]
Advertising Management
Recruitment Advertising
Phone: +49 2234 7011-249, -269, -350,
-394, -359
E-mail: [email protected]
Advertising Management
Classified Advertising
Phone: +49 2234 7011-290
E-mail: [email protected]
|4
PUBLICATION PROFILE
1|
General information
Unique features:
• zm is the only specialist magazine reaching all dentists in Germany (including
interns).
• With a circulation of nearly 90,000 copies and a coverage of 70.4% (Source:
LA-Dent 2011), zm is the leading dental trade publication.
• Delivery is carried out primarily to the private address.
• For more information on product highlights, see www.aerzteverlag-media.de.
zm – Zahnärztliche Mitteilungen (Dental News) – is the official publication of
the Bundeszahnärztekammer (Federal Dental Chamber), working committee of
the Dental Chambers of the German Federal States, and the Kassenzahnärztliche Bundesvereinigung (National Association of Statutory Health Insurance
Dentists) K.d.ö.R.
zm is published twice monthly in two different editions and reaches all dental
physicians in Germany.
2|
• Edition A: Practicing dentists in the Federal Republic of Germany – practice
owners, assistants and representatives in private practice, civil servants, employees in university clinics, hospitals and the armed forces (classified ads appear in Edition A)
• Complete Edition AB: with the full edition you also reach dentists who are not
in practice.
zm covers the following major editorial topics:
• The full range of professional, health and social policy
• Scientific and practical training in all areas of dental, oral and maxillofacial surgery
• Interactive dental training in accordance with the training concept of the Bundeszahnärztekammer (Federal Dental Chamber) and the German Society of
Dental, Oral and Maxillofacial Surgery e. V.
• Practice management and organisation, including computer use, economic and
legal issues.
Target group
All dentists in Germany (permanent and clinicians)
3|
Publication frequency
st
2 × per month, respectively on the 1 and 16
(see schedule, page 18)
4|
th
Format
207 × 280 mm
5|
Year of publication
Volume 106, 2016
6|
Each zm-edition is rounded off by an extensive reader service section with a
wide range of information for the practice and the private area, as well as reports from abroad, from scientific societies, from art and from culture.
1
Web address (URL)
www.zm-online.de; www.aerzteverlag-media.de
|5
PUBLICATION PROFILE
7|
Subscription prices
11 |
Annual subscription including domestic postage & VAT
Annual subscription € 168,–
Student rate
€ 60,–
Single copy price € 7,–
8|
Publishing authority
Memberships
LA-DENT, IVW
10 |
Publisher
Bundeszahnärztekammer (Federal Dental Chamber), working committee of the
Dental Chambers of the German Federal States, e. V. and Kassenzahnärztliche
Bundesvereinigung (National Association of Statutory Health Insurance Dentists) K.d.ö.R.
12 |
Bundeszahnärztekammer (Federal Dental Chamber), working committee of the
Dental Chambers of the German Federal States, e. V. and Kassenzahnärztliche
Bundesvereinigung (National Association of Statutory Health Insurance Dentists) K.d.ö.R.
9|
1
Product management
Manuel Berger
Phone: +49 2234 7011-340
E-mail: [email protected]
13 |
Editorial department
Dr. Uwe A. Richter, Editor-in-Chief
Behrenstraße 42, 10117 Berlin
Phone: +49 30 280179-40, Fax: +49 30 280179-42
Publishing company
Deutscher Ärzteverlag GmbH
Dieselstraße 2, 50859 Köln, P.O. Box 40 02 54, 50832 Köln
www.aerzteverlag.de, www.aerzteverlag-media.de
|6
ANALYSIS OF CIRCULATION AND
DISTRIBUTION
14 |
Circulation auditing
15 |
Circulation analysis
16 |
Geographic distribution
Economic region
Percentage of ADC
%
Germany
Average copies
(III. quarter 2014)
Rest of world
Copies (edition A)
99.7
77,793
0.3
222
100.0
78,015
Edition A
Full edition AB
Print run
78,715
90,981
Actually distributed
circulation (ADC)
of which international
78,015
222
90,016
234
Percentage of ADC
%
Paid circulation
of which international
– subscription copies
of which member copies
76,062
172
76,049
75,663
88,051
184
88,038
87,652
Postal code zone 0
8.2
6,300
Postal code zone 1
10
7,650
1,953
1,965
Postal code zone 2
10.4
8,000
700
965
Postal code zone 3
10.5
8,050
Postal code zone 4
11.4
8,800
Postal code zone 5
10.9
8,350
Postal code zone 6
9.2
7,100
Postal code zone 7
10.6
8,150
Postal code zone 8
10.3
7,900
Postal code zone 9
8.5
6,560
100.0
76,860
Free copies
Remainders and archive
copies
Actually distributed
circulation (ADC)
16.1
2
Domestic circulation by postal code areas
Total
Copies
(edition A)
Source: Issue analysis (only postal copies), Deutscher Ärzteverlag GmbH, dated: 14.08.2015
|7
ANALYSIS OF COVERAGE
17 |
Coverage
3-R
2011
Universe = 54,930
practicing dentists
Coverage growth
%
Corresponding figure
Awareness
97.2
53,392
Total readership (TR) read at least
one issue of 12
86.9
47,734
AIR value
Average issue readership
70.4
38,680
Coverage after 1–12 issues
AIR value
%
1
70.4
2
79.1
3
82.3
4
83.8
5
84.7
6
85.2
Composition of the TR
%
7
85.6
10 to 12 issues read (regular readers)
82
8
85.8
7 to 9 of 12 issues read
12
9
86.0
4 to 6 of 12 issues read
3
10
86.2
1 to 3 of 12 issues read
2
11
86.3
12
86.4
Source: Leseranalyse zahnmedizinischer Fachzeitschriften LA-DENT 2011 (Media survey of dental practitioners)
|8
MEDIA PROFILE
MEDIA SERVICE
Usage intensity
Page contacts
in the most recent issue
Assessment of the journal
Composition (TR)
in %
Which statement applies to the
journal …
Composition (TR)
in %
All pages
30
Offers high-quality articles
81
About three quarters of the pages
36
Credible
92
About half of the pages
24
Useful for everyday practice
90
Contributes to my professional further education
71
Would recommend it
73
About one quarter of the pages
9
Only a few pages
1
Don’t know/no answer
–
Sample size
4
462
Sample size
462
Source: Leseranalyse zahnmedizinischer Fachzeitschriften LA-DENT 2011 (Media survey of dental
practitioners)
Reader loyalty
Would miss the journal if not
published
Composition (TR)
in %
Would miss the journal very greatly
30
Would the miss the journal greatly
40
Would miss the journal
25
Would not miss the journal much
4
Would not miss the journal at all
–
Average (very greatly = 5, not at all = 1)
4.0
|9
RATE CARD NO. 58
DATED 01.01.2016
(RATES EXCLUSIVE OF VAT)
1|
Circulation
5|
P
Publishing company
Deutscher Ärzteverlag GmbH
Dieselstraße 2, 50859 Cologne
P.O.Box 40 02 54, 50832 Cologne
www.aerzteverlag.de
www.aerzteverlag-media.de
Print run
90,981 (all editions)
Actually distributed circulation (ADC)
90,016
Advertising Management
2|
Phone: +49 2234 7011-243/-379
Fax:
+49 2234 7011-6243/-6379
Journal size
Magazine size
207 mm width, 280 mm height
6|
Terms of payment
Payable net immediately on receipt of invoice.
Live type area
180 mm width, 249 mm height= 4 columns each 42 mm wide
3|
Printing process and binding, printing material
Offset printing, 60 screen. No separate charge for transferring appropriate
image data files for offset printing. For details, see digital printing data, page 17.
Four-colour printing: European scale, DIN 16539,
colour sequence: black, cyan, magenta, yellow
4|
Bank account data:
Deutsche Apotheker- und Ärztebank Köln
account no. 0 101 107 410, sort code (BLZ) 300 606 01
IBAN DE28300606010101107410
BIC DAAEDEDD;
Postbank Köln account no. 192 50506,
sort code (BLZ) 370 100 50
IBAN DE83370100500019250506
BIC PBNKDEFF
Schedule
Twice a month
For publication dates and copy deadlines, see schedule, page 18
| 10
RATE CARD NO. 58
DATED 01.01.2016
(RATES EXCLUSIVE OF VAT)
7|
P
Advertising formats, rates and discounts
Format
Width × height (mm)
Type area
Width × height (mm)
Bleed formats net*
Rates 2016
s/w (Edition A)
Rates 2016
4c (Edition A)
Rates 2016
s/w (Edition AB)
Rates 2016
4c (Edition AB)
1/1 page
180 x 249
207 x 280
€ 5,200,–
€ 6,900,–
€ 5,800,–
€ 7,800,–
101 x 280 / 207 x 142
€ 2,600–
€ 4,300,–
€ 2,900–
€ 4,900,–
1/2 page
88 x 249 / 180 x 126
1/3 page
56 x 249 / 180 x 85
1/4 page
88 x 126/ 180 x
1/8 page
88 x 62 / 180 x 31
63
69 x 280 / 207 x 101
€ 1,770,–
€ 3,470,–
€ 1,920,–
€ 3,920,–
101 x 142 / 207 x 79
€ 1,300,–
€ 3,000,–
€ 1,450,–
€ 3,450,–
101 x 78/ 207 x
€ 645,–
€ 2,340,–
€ 725,–
€ 2,725,–
47
* Plus 3 mm bleed along outside edge.
7.1
Discounts*
7.2
Discounts*
(only apply to source of supply):
Frequency rates
Multipage discount
Same-size advertisements,
minimum of:
Commitment level:
6 insertions
3%
3 pages
3%
12 insertions
5%
6 pages
5%
24 insertions
10 %
12 pages
10 %
36 insertions
15 %
18 pages
15 %
48 insertions
20 %
24 pages
20 %
12 insertions
15 % special discount
24 insertions
25 % special discount
Same-size advertisements (single-column) published within one year.
Copy must be limited to source addresses. Minimum size 20 mm, organized by
states.
* All discounts apply to basic b/w rate only.
| 11
RATE CARD NO. 58
DATED 01.01.2016
(RATES EXCLUSIVE OF VAT)
8|
9|
Surcharges
Colour (advertisements)
Edition A
P
Recruitment and classified
Edition AB
Basic rate (per mm)
bw/2c**
3c/4c**
€ 5.40
€ 6.40
Per additional colour (HKS 3, HKS 25,
HKS 47)
€
650.–
€
750.–
45 mm column
3c/4c**
€
455.–
€
525.–
Rate for advertisements in the following
categories*
bw/2c**
Insertions on opposite pages: 2nd page
surcharge
Full-time, temporary or part-time positions offered
€ 5.10
€ 6.10
Four-colour surcharge
€ 1,700.–
€ 2,000.–
Jobs/Representation sought – commercial
€ 5.10
€ 6.10
Insertions on opposite pages: 2nd page
surcharge
€ 1,200.–
€ 1,400.–
Group practice/Practice sharing
€ 5.40
€ 6.40
Practice disposal/Practices sought/Practices
abroad/Practice rooms
€ 5.40
€ 6.40
Branch offers (only for cities and towns)
€ 5.40
€ 6.40
Practice equipment/Practice supplies/Medical
billing/Practice IT
€ 5.40
€ 6.40
Property market/Real estate holiday areas/Capital market
€ 5.40
€ 6.40
Travel/Clinics/Spas/Sanatoria
€ 5.10
€ 6.10
Education and training/Instruction/University
law
€ 5.10
€ 6.10
Art/Antiques
€ 5.10
€ 6.10
Leisure/Marriage/Partnerships – commercial
€ 5.40
€ 6.40
Miscellaneous – commercial
€ 5.40
€ 6.40
Box number service
€ 12.00
Position surcharges
Outside back cover: add 25% to basic b/w rate
Inside front cover: add 20/% to basic b/w rate
Inside front cover gatefold: please inquire
Inside back cover: add 10 % to basic b/w rate
Inside back cover gatefold: please inquire
*
Reduced basic rate without discounts
Minimum size for colour advertisements: 50 mm
**
| 12
RATE CARD NO. 58
DATED 01.01.2016
(RATES EXCLUSIVE OF VAT)
9.1
12 |
Classifieds, body copy (Edition A)
P
Combinations
Please inquire
Basic rate (per mm) for all commercial
classified advertisements
bw/2c
3c/4c
(Minimum size 92 × 62, 45 × 128 mm)
€ 5.10
–
Classified advertisements for wholesale dental
supplies*
€ 4.80
–
* (for discounts, see section 7.2)
In addition, all ads will appear on www.zm-online.de
13 |
Bound-in inserts
See information, page 14
14 |
Inserts
See information, page 16
Internet reference (Recruitment and classified advertisements)
10 |
There is a surcharge of € 600.00 on the basic rate for advertisements referring
primarily to a website address (URL)
15 |
Special advertising formats
16 |
Please inquire
11 |
Discounts
Tip-on inserts
See information, page 16
Print materials delivery address
L. N. Schaffrath GmbH & Co. KG
DruckMedien
Marktweg 42–50
47608 Geldern/Ndrh.
See advertising formats, rates and discounts, page 10
| 13
SUPPLEMENTARY
RATE CARD NO. 58
DATED 01.01.2016
INFORMATION SHEET:
(RATES EXCLUSIVE OF VAT)
17 |
FORMATS (WIDTH × HEIGHT)
F
Advertising rates and sizes*
1/1 page
1/2 page (2 columns)
1/3 page (1 column)
180 × 249 mm
Bleed size
207 × 280 mm
88 × 249 mm
Bleed size
101 × 280 mm
56 × 249 mm
Bleed size
69 × 280 mm
€ 6,900.–
1/2 page (4 columns)
1/3 page (4 columns)
180 × 126 mm
Bleed size
207 × 142 mm
180 × 85 mm
Bleed size
207 × 101 mm
€ 4,300.–
€ 3,470.–
1/4 page (2 columns)
1/8 page (2 columns)
Classifieds
88 × 126 mm
Bleed size
101 × 142 mm
88 × 62 mm
Bleed size
101 × 78 mm
1/4 page (4 columns)
1/8 page (4 columns)
180 × 63 mm
Bleed size
207 × 79 mm
180 × 31 mm
Bleed size
207 × 47 mm
Type area:
186 × 260 mm
1 column = 45 mm wide
2 columns = 92 mm wide
3 columns = 139 mm wide
4 columns = 186 mm wide
€ 3,000.–
€ 2,340.–
Classifieds appear in
Edition A only.
Bleed sizes: Plus 3 mm bleed along outside edge.
* Per-insertion prices refer to a 4-colour advertisement in Edition A.
| 14
INFORMATION SHEET:
(RATES EXCLUSIVE OF VAT)
BOUND-IN INSERTS
Special sizes
Trimming diagram
Please inquire
19 |
Fold (gutter)
3 mm
Special advertising formats
Please inquire
4 pages
286 mm
20 |
F
Bound-in inserts
Size of bound-in
inserts
Gross rate per ’000
up to 115 g/m2
based on weight of
stock up to 150 g/m2
1 sheet = 2 pages
€ 161.–
€ 171.–
213.5 mm
untrimmed
207 mm
trimmed
280 mm
trimmed
18 |
SUPPLEMENTARY
RATE CARD NO. 58
DATED 01.01.2016
Trim margins 3.5 mm
3 mm
Bound-in insert rates
2
427 mm
untrimmed
2
Co-op inserts
up to 115 g/m
up to 150 g/m
1 sheet = 2 pages
€ 199.–
Please inquire
Number of copies required
78,500 copies
+ 2 % tolerance
Discounts
No discounts are applicable for inserts
Sample
Formats
Before the order is accepted and confirmed by the publisher, you must submit a
definitive sample. Bound-in inserts must be designed so that they cannot be mistaken for editorial content.
1 sheet = (2 pages) untrimmed, 213.5 mm (w × h)
| 15
SUPPLEMENTARY
RATE CARD NO. 57
DATED 01.01.2015
INFORMATION SHEET:
(RATES EXCLUSIVE OF VAT)
BOUND-IN INSERTS
F
Technical specifications
Delivery
Rates apply to all bound-in inserts that can be processed mechanically without
additional effort.
2-page bound-in inserts (1 sheet) without tip-on or attached reply cards or
commercial samples.Bound-in inserts printed on a material other than paper can
only be accepted after the publisher has obtained approval from the postal service. Bound-in inserts must be supplied untrimmed.A routing margin of 3.5 mm
is required in the gutter zone. The size of the journal after trimming is 207 × 280
mm (w × h). Clearly mark which page of the bound-in insert is the front page.
Please submit bound-in inserts in perfect condition and correctly packed. They
should be shipped to arrive at the printer no later than two weeks before publication, freight charges prepaid. Ship to:
L. N. Schaffrath GmbH & Co. KG
DruckMedien
Marktweg 42–50
47608 Geldern/Ndrh.
To ensure correct processing, please include details of the number of items in
the shipment, the journal title and issue number in the shipping documents. A
sample should be visibly attached to the outside of each packing unit.
| 16
INFORMATION SHEET:
(RATES EXCLUSIVE OF VAT)
LOOSE INSERTS AND TIP-ON INSERTS
F
Inserts
Delivery
Before the order is accepted and confirmed by the publisher, you must submit a
definitive sample.
Bound-in inserts must be designed so that they cannot be mistaken for editorial
content.Insert directory
Please submit bound-in inserts in perfect condition and correctly packed.
They should be shipped to arrive at the printer no later than two weeks before
publication, freight charges prepaid. Ship to:
L. N. Schaffrath GmbH & Co. KG
DruckMedien
Marktweg 42–50
47608 Geldern/Ndrh.
To ensure correct processing, please include details of the number of items in
the shipment, the journal title and issue number in the shipping documents. A
sample should be visibly attached to the outside of each packing unit
Complete edition: 78,500 copies + 2% tolerance
Partial edition: please inquire
22 |
Loose insert rates
Insert weight
Rate per ‘000
Complete edition
max 25 g
€ 114.–
Partial edition
≥ 10,000 copies
max 25 g
€ 134.–
Partial edition ≥ 5,000
< 10,000 copies
max 25 g
€ 155.–
Rates for heavier inserts: Please inquire, submitting a sample
Rates are per thousand or part thereof and cover mechanical insertion and postal charges for excess weight. With multi-page loose inserts, the closed side will
always be placed parallel to the spine of the magazine.
No discounts are applicable for loose inserts
Tip-on inserts
Please inquire first about tip-on inserts such
as postcards or bound-in inserts or advertisements.
Postcard rate € 57,–
Per ’000, including pro-rata postage.
Mechanical glueing is available parallel to
the gutter and at least 2–7 cm away from
the gutter at variable heights. In all other
cases – including non-orthogonal placement – a manual-processing surcharge will
be applied. Please inquire
Number of copies required 78,500 copies +
2% tolerance
Head trim
33 mm
27 mm
Front trim
Number of copies required
Adhesive application area
All inserts will be listed in the advertising index, free of charge.
Adhesive application area
Insert directory
Spine (gutter)
Glueing edge
21 |
SUPPLEMENTARY
RATE CARD NO. 57
DATED 01.01.2015
Foot trim
Size
Maximum size is 195 × 275 mm (w × h) or folded to this size – no trifolds.
| 17
SUPPLEMENTARY
RATE CARD NO. 57
DATED 01.01.2015
INFORMATION SHEET:
(RATES EXCLUSIVE OF VAT)
DIGITAL PRINTING MATERIAL
F
Tip-on commercial samples
Data archiving
Please inquire for rates, including a definitive sample
All your data will be archived, meaning that identical re-insertions are generally
possible.
However, we cannot guarantee that your data will be preserved.
Shipping address for tip-on inserts
Please inquire
File formats
Digital data requirements
The advertising department must have a relevant advertising contract prior to
digital advertisement transfer.
General advertising copy deadlines apply.
A 1:1 printout and – with colour advertisements – a definitive colour proof are
required to verify the correctness of the data.
Submit an unseparated file in PDF format.
Do not send any “open” data (such as InDesign, QuarkXPress etc. files)
Any artwork must be of printable quality – all fonts used must be embedded;
half-tone images must have a resolution of 300 dpi, and line art must have a resolution of at least 600 dpi.
Colour Space
Data transfer
File names must contain the journal title, issue and customer name.
File names should not contain spaces or accented or special characters.
E-mail transfer
Compress all data in ZIP format.
[email protected]
[email protected]
Work within the CMYK colour space. Identify any special HKS or Pantone colours
correctly (contact the publisher beforehand!). If you want to work within the
media-neutral LAB colour space, please request a proof (which will be charged
to you) to check the anticipated print results.
As your data will have to be extensively adapted for conversion to the CMYK
colour space, neither the publisher nor the printer can guarantee that the colour
is reproduced correctly without your prior approval of the proof.
Warranties/Additional costs
We can only expose what is actually present in your data! The publisher will not
be responsible for discrepancies in texts, images and – especially – colours.
Incorrect exposure due to incomplete or incorrect data, incorrect settings or incomplete instructions or information will be invoiced separately. This also applies
to any additional typesetting or lithographic work and for the creation of missing proofs.
| 18
SCHEDULE
23 |
T
Schedule
1st half of 2016
Issue
2nd half of 2016
Publication
date
Copy
deadline
1
01.01.2016
2
Supplement
Issue
Publication
date
Copy deadline
10.12.2015
13
01.07.2016
09.06.2016
16.01.2016
17.12.2015
14
16.07.2016
27.06.2016
3
01.02.2016
07.01.2016
15
01.08.2016
07.07.2016
4
16.02.2016
22.01.2016
16
16.08.2016
22.07.2016
5
01.03.2016
11.02.2016
17
01.09.2016
08.08.2016
6
16.03.2016
25.02.2016
18
16.09.2016
23.08.2016
7
01.04.2016
10.03.2016
19
01.10.2016
08.09.2016
8
16.04.2016
24.03.2016
20
16.10.2016
22.09.2016
zm-Starter
Copy
deadline
02.02.2016
9
01.05.2016
11.04.2016
21
01.11.2016
06.10.2016
10
16.05.2016
25.04.2016
22
16.11.2016
20.10.2016
11
01.06.2016
09.05.2016
23
01.12.2016
07.11.2016
12
16.06.2016
23.05.2016
24
16.12.2016
24.11.2016
zm-Starter
04.05.2016
Supplement
Copy
deadline
zm-Starter
04.08.2016
zm-Starter
19.10.2016
| 19
INFORMATION SHEET:
ONLINE
F
zm-online caters for the full range of health policy and dental issues.
An ever-growing video archive complements the multimedia page, a starter tab
specifically for young dentists and students and a blog extend this concept perfectly.
Skyscraper
120 × 600 oder 160 × 600 pixels
Home
€ 1,000.– *
Market
€ 500.–
Banners
CME
€
500.–
zm-TV
€ 500.–
Issues
€
500.–*
Blogs
€ 500.–
Schedule
€
500.–
Classifieds
€ 500.–
Banner ads on zm-online offer you precise targeting of prospective customers.
With high click-through rates and a relevant environment, your advertising with
banners on zm-online will always be optimally placed. Please note that the German titles of website sections are listed here for the sake of clarity.
All rates are per month
* in triple rotation
Super banner
728 × 90 pixels
Home
€ 1,000.– *
Market
€ 500.–
CME
€
500.–
zm-TV
€ 500.–
Issues
€
500.–*
Blogs
€ 500.–
Schedule
€
500.–
Classifieds
€ 500.–
Medium rectangle
300 × 250 pixels
Home
€ 950.– *
Schedule
€ 600.–
CME
€ 600.–
Classifieds
€ 600.–
Issues
€ 600.–*
Search/Results
€ 600.–
list
| 20
INFORMATION SHEET:
ONLINE
Content ad 1
468 × 60 pixels
Home
€ 850.– *
Issues
€ 500.–*
Leaderboard 1
728 × 90 pixels
Markt
€ 500.–
Content ad 2
468 × 60 pixels
Home
€ 500.– *
F
Starter
€ 750.–
Leaderboard 2
728 × 90 pixels
Markt
€ 300.–
Starter
€ 650.–
All rates are per month
* in triple rotation
Technical specifications of advertising formats
Maximum capacity: 50 KB (Image), 50 KB (Flash)
Format: JPEG, GIF, PNG, Flash (swf)
Requirements for the editorial contribution + editorial article on
zm-online.de:
Banners in the newsletter
The zm-Online Newsletter is published weekly on Wednesdays and reaches the
zm-target group directly by e-mail.
Number of newsletter subscribers upon request.
Newsletter banner
468 × 60 pixels
Content Ad 1
€ 110.–
Content Ad 2
€
85.–
Message in the “Market” section on www.zm-online.de:
- Each message is about 3,500 characters plus a photo
- Photo size: 640 x 480 pixels (important: Landscape)
- Photo format: JPG, 72 to 96 dpi
Editorial Teaser in the Newsletter
- Approx. 150 characters plus a photo
per thousand subscribers
Maximum capacity: 50 KB (no flash)
| 21
INFORMATION SHEET:
ONLINE
Integrated formats
Apart from standard banner formats, zm-online also offers integrated formats.
These link your editorial content with an attention-grabbing approach to the
target groups.
By positioning within a related environment, these are ideal for banner ads.
F
„Neues für Ihre Praxis“ on the home page
The absolute premium position for
your product directly on the home
page of the leading medium, CME,
Archive, Market place
€ 1,000.–*
„Top-Teaser“ on the Markt (market) page
Attention-grabbing and right on the
market page
€
450.–*
„Termin der Woche“ on the event page
Increased attention for your event
using a coloured emphasis for it
€ 1,000.–*
„Aktuelles Firmen-Profil“ on the Markt (market) page
A top company profile on the market
page will guarantee you the attention
of the industry.
€
250.–*
* per week
| 22
INFORMATION SHEET:
ONLINE
F
Specials
p
further product message + picture on the Markt
(market) page
Product announcement + video on Markt
(market) page
On request, linked to your premium or
business package
A product announcement + video on
the Markt (market) page of zm-online
€
300.–**
€
500.–**
** per year
| 23
INFORMATION SHEET:
ONLINE
F
Packages
The zm-online packages offer you a comprehensive range of advertising opportunities on zm-online.de.
Videos, product features, catalogues, images, banners and integrated formats are
parts of the package that will help you to present your business sustainably.
Package options
Business package
Premium package
Price
€ 3,300,– per year
Online-Media included to
the value of € 500,–
€ 9,000,– per year
Online-Media included to
the value of € 6,200,–
Basic listing with logo
highlighting in the full company list
company profile
Presentation of your focused products
Download options for publications
Presentation of your videos
Picture galleries
Current advertisement motif
including
including
including
5 products
2 download options
2 videos
5 Picture galleries with 10 images
including
including
including
including
10 products
5 download options
5 videos
10 Picture galleries with 20 images
including
message with image on the home page „Markt“
12 messages
24 messages
Integration
PR-Specials
Online-Media
Online-Banners
Integrated formats
Banners in th newsletter
Editorial teaser in the newsletter
> Editorial teaser in the content-related area linked to the integrated customer content
> Editorial teaser linked to the integrated customer content
| 24
TERMS AND CONDITIONS
FOR ADVERTISEMENT ORDERS WITH DEUTSCHER ÄRZTEVERLAG GMBH
1. An “advertising order” pursuant to the following General Terms and Conditions is an order placed by
an advertiser for the publication of one or several advertisements in a printed publication for the
purpose of the dissemination of information. All advertising orders are processed exclusively in accordance with these General Terms and Conditions. When advertising orders are placed electronically, the advertiser is able to download and/or print out the text of the General Terms and Conditions. Terms and conditions and/or agreements which deviate from, contradict or supplement these
General Terms and Conditions do not form part of the contract, even if we are aware of them, unless we specifically acknowledge their validity.
In particular, the omission of an objection or the failure by the Publisher to reject other conditions
does not mean that such other Terms and Conditions shall be deemed as agreed.
2. Private advertisers referred to in these General Terms and Conditions are natural persons entering
into a business transaction which is not considered a commercial or independent professional transaction. Corporate advertisers referred to in these General Terms and Conditions are natural persons,
legal entities or incorporated partnerships pursuing commercial or independent professional activities. Customers referred to in these General Terms and Conditions are both private advertisers and
corporate advertisers. The publisher is the legal owner of these General Terms and Conditions.
3. Quotations provided by the publisher are subject to confirmation. By placing an advertising order on
the basis of a quotation, the customer offers to enter into a contract with the publisher. The
contract does not enter into force until the publisher has provided written order confirmation. Private advertisers who place advertising orders via electronic media will receive confirmation of receipt from the publisher. However, this confirmation of receipt does not constitute binding acceptance of the order. Binding acceptance of electronically placed orders is provided when the publisher
explicitly states that it has accepted the order. The publisher is entitled to accept a customer offer to
enter into a contract, i.e. an advertising order, within two weeks after submission of the customer
offer. Unless otherwise explicitly agreed, any contracted advertisements must be submitted for publication within one year after conclusion of the contract. If the right to submit individual advertisements is granted under the terms of the advertising order, the submission must be carried out within a period of one year from the publication of the first advertisement, if the first advertisement was
submitted and published within the time period designated under 1.
4. Advertising orders permit the advertiser to submit advertisements beyond the number of advertisements originally agreed upon, within the contracted time period or as specified in Clause 2.
5. If an order is not executed due to circumstances beyond the control of the publisher, the advertiser
will reimburse the difference between the discounted rate and the rate applicable to the actual insertions to the publisher, without prejudice to any other legal rights.
There will be no reimbursement if the publisher’s non-performance was caused by force majeure.
6. An advertiser can cancel advertising orders only for reason. Advertising orders must be cancelled in
writing (by letter, fax or e-mail), with the cancellation notice to be received by the publisher no later
than one week before the advertising copy deadline. The publisher will accept no cancellations for
reason by the advertiser in the case of inserts or for advertisements for confirmed special positions,
including but not restricted to inside or outside front/back covers.
7. When determining quantities for discount purposes, millimetres of text lines will be converted into
millimetres of advertising space in accordance with the provisions of the rate card.
8. Orders for advertisements and inserts placed with the declared intention of being published only in
specific issues, in specific editions or in specific locations within the publication must be submitted in
time for the publisher to be able to inform the advertiser if the order cannot be executed in the desired manner.
Classified advertisements will be printed under the respective classified header; no express agreement is required to this effect.
9. Text advertisements are advertisements bordering on text, not on other advertisements, on at least
three sides. The publisher is entitled to mark with the word “Advertisement” any advertisements designed so they are not readily recognizable as advertisements.
10. The publisher reserves the right to refuse advertising orders – including individual submissions
under the terms of an advertising contract – and advertising supplement orders on the basis of their
technical form or their origin, in accordance with uniform, objectively-justified principles, if the contents violate any laws or official regulations or if the publication is unacceptable to the publisher.
This also applies to orders placed with agencies, receiving offices or representatives. Orders for inserts will not be binding on the publisher until a sample of the insert has been submitted and approved. Inserts whose form or appearance may give readers the impression that they are an integral
part of the publication, or which contain third-party advertising, will not be accepted. The advertiser
will be informed immediately if an order is refused.
11. Timely dispatch of the notification suffices for compliance with the time limit. After the expiry of
the two-week time limit the corporate advertiser is not entitled to assert claims in respect of obvious defects. The advertiser will be responsible for the punctual submission of the advertising copy
and artwork or inserts. The publisher will immediately request new printing data if those received
are visibly unsuitable for processing or if they are damaged. The publisher guarantees the quality of
printing customary for the assigned publication within the limits set by the nature of the printing
data. If the printed advertisement is completely or partially illegible or incorrect or if it has been incompletely printed, the advertiser will have the right to demand a price reduction or a corrected
substitute advertisement, but only to the extent that the purpose of the advertisement was impaired. If the publisher does not comply with a reasonable deadline set for this purpose or if the substitute advertisement is again incorrect, the advertiser will have the right to reduce the price or to
| 25
TERMS AND CONDITIONS
FOR ADVERTISEMENT ORDERS WITH DEUTSCHER ÄRZTEVERLAG GMBH
cancel the contract. The publisher is entitled to decline the advertiser’s choice of supplementary
performance if it is associated with disproportionately high costs and the other method of supplementary performance would not be associated with any substantial disadvantages for the private
advertiser. Corporate advertisers must provide written notification (by letter, fax or e-mail) to the
publisher of any obvious defects within two weeks of the advertisement being printed. Timely dispatch of the notification suffices for compliance with the time limit. After the expiry of the twoweek time limit the corporate advertiser is not entitled to assert claims in respect of obvious defects.
Private advertisers must provide written notification (by letter, fax or e-mail) of obvious defects to
the publisher within two months of the time when the defect in the advertisement is discovered.
Timely dispatch of the notification suffices for compliance with the time limit. If the private advertiser fails to provide notification of defect, the warranty for obvious defects expires two months
after discovery of the defect unless the publisher fraudulently concealed the defect.
If supplementary performance fails and the customer chooses to cancel the contract he or she may
not assert any additional damages compensation claim in respect of the defect. This does not apply
for personal injury (injury to life, limb and health) or damages under the German Product Liability
Act (Produkthaftungsgesetz). In such cases, the publisher has unlimited liability. The exclusion of
compensation for damages does not apply to damages which are incurred by the customer as the
result of the publisher’s deliberate or grossly negligent breach of obligation. The publisher shall also
be liable for typical damages incurred by the customer as a result of material breach of contract by
the publisher in cases of slight negligence on the part of the publisher or its vicarious agents. Material contractual obligations in the above sense are the obligations which are essential to the proper
performance of the contract and which contractual partners may routinely expect to be met. Otherwise the publisher’s liability for slight negligence is excluded.
12. Proofs will be delivered only when expressly requested. The advertiser will be responsible for the
correctness of the returned proofs. The publisher will take into account all error corrections submitted within the period set at the time of forwarding the proofs.
13. If no specific size is stipulated, invoicing will be based on the actual print size customary for the type
of advertisement.
14. The advertisement rates offered are binding and based on our rate cards for private and corporate
advertisers. The private advertiser rates published on the website at www.aerzteverlag-media.de/file
admin/media/mediadaten/Zahnmedizin/Verkaufsunterlagen/Verbraucherinformation_ZM_2016.PDF
are inclusive of VAT at the statutory rate. Unless the advertiser has paid in advance, an invoice will be
sent immediately after publication of the advertisement. Invoices are payable without deduction,
unless otherwise specified on the invoice. Private advertisers are required to pay invoices within
three weeks of the advertisement being published unless they have cancelled the advertisement and
corporate advertisers are required to pay invoices upon receipt. As of the expiry of this time limit,
the customer is in default of payment. For the duration of default of payment, the private advertiser
is liable to pay interest at 5 percentage points above the base rate and the corporate advertiser is liable to pay default interest of 8 percentage points above the base rate.
15. Orders by advertising agencies and advertising agents will be accepted in the name of and for the
account of the agency/agent. Advertising agencies and advertising agents will be obliged to comply
with the publisher’s rate card in all their proposals, contracts and settlements with advertisers. In
the event of default, the publisher may postpone further execution of the current order until payment has been made and may request advance payment for the remaining advertisements. If there
is reasonable doubt regarding the advertiser’s ability to pay, the publisher will be entitled, even during the term of the transaction, to make the publication of further advertisements dependent upon
advance payment of the amount charged and settlement of unpaid bills, regardless of previously
agreed terms of payment.
16. Upon request, the publisher will deliver a specimen of the advertisement with the invoice. If a specimen can no longer be procured, a legally binding certification from the publisher regarding the publication and distribution of the advertisement will serve as a substitute.
17. The advertiser will be responsible for the production cost for all printing data and drawings ordered
and for any considerable changes in agreed versions, which the advertiser may request or be responsible for.
18. In the case of a transaction involving several advertisements, a claim to a rate reduction may result
from a reduction in the circulation if the total average circulation in the insertion year beginning
with the first advertisement is less than the average amount stated in the rate card or otherwise, or
– if no circulation amount is stated – is less than the average circulation of issues sold (for trade
journals, this can also be the average number actually distributed) in the previous calendar year. A
reduction in circulation will grant the right to a rate reduction only if it amounts to
18a 20% of a circulation of up to 50,000,
18b 15% of a circulation of up to 100,000,
18c 10% of a circulation of up to 500,000,
18d 5% of a circulation of more than 500,000.
All other claims for price reductions will be excluded if the publisher has notified the advertiser of
the impending reduction in print run in time to ensure that the advertiser could have cancelled the
order before the advertisement was published.
19. In the case of box number advertisements, the publisher will collect and forward the communications received with the due diligence of a prudent trader. Registered and express letters will only
| 26
TERMS AND CONDITIONS
FOR ADVERTISEMENT ORDERS WITH DEUTSCHER ÄRZTEVERLAG GMBH
be forwarded by surface mail. The publisher can be granted the right, by separate contract, to open
incoming offers as a representative and in the declared interest of the advertiser. Letters whose size
exceeds A4, as well as goods, books, catalogues and packages, will be excluded from forwarding.
If a reader/user sends an e-mail in response to a box number advertisement to the box number
service of the publisher, he has to consider in this context the specifications for the maximum size of
an electronic response to a box number advertisement. This means that an electronic response may
have a maximum size of 1 MB. If the user’s e-mail exceeds this size, it will be returned and he will be
asked to send an e-mail which complies with the size specifications.
20. Artwork will be returned to the advertiser only if expressly requested. Any obligation to safeguard
the printing data will cease three months after the order has been completed.
21. The place of fulfilment for contracts with corporate advertisers is the place of the publisher’s registered office, i.e. Cologne.
22. If the advertiser is a registered business, a corporate body under public law or legal entities under
public law, the place of fulfilment is the place of the publisher’s registered office, i.e. Cologne. The
competent courts at the private advertiser’s place of residence have jurisdiction over publisher
claims which are not collection proceedings. If the corporate advertiser does not have a general legal
venue in Germany, Cologne is also the legal venue. If the customer’s domicile or habitual residence is
unknown at the time when the legal action is brought or the customer relocated his domicile or habitual residence beyond the scope of validity of this law after entering into the contract with the
publisher, the place of fulfilment is the place where the publisher has its registered office.
23. All legal relationships which are governed by this contract are subject to the laws of the Federal Republic of Germany.
24. In the event that any one provision or more provisions of this contract, including the provisions of
the General Terms and Conditions breaches mandatory laws in full or in part, or is void or invalid for
other reasons, the validity of the other provisions shall not be affected. All supplements and amendments to these GTCs must be made in writing.
25. The advertiser is herewith informed pursuant to the valid data protection laws that data which is
provided to the publisher shall use such data (possibly together with third parties) for the purposes
specified within the contractual relationship by the advertiser. Inasmuch as it is legally permissible or
on the basis of consent provided, this data may also be used for further purposes e.g. such as for
customer support, for promotional or market and opinion research purposes as well as be handed to
third parties.
The use for advertising, market research and public opinion may at any time be informally cancelled
by mail to the publisher’s address or by e-mail to [email protected].
| 27
RATE CARD NO. 58
2/2015 | 70. Jahrgang | April 2015 | www.dgzmk.de
DZZ
2/2015
Deutsche Zahnärztliche Zeitschrift
Mitgliederzeitschrift der Deutschen Gesellschaft für Zahn-, Mund- und Kieferheilkunde e. V.
Zahnärztliche Mitteilungen
1.7.2015
Nr. 13
Journal of the German Society of Dentistry and Oral Medicine
ZZI
Zeitschrift für Zahnärztliche Implantologie
JDI Journal of Dental Implantology
www.zm-online.de
Themen
Sofortimplantation in der Retrospektive – Eine Studie zu Erfolg und
Misserfolg von Implantationen
Klinische Erfahrungen mit unterschiedlichen prothetischen Werkstoffen bei zirkulären festsitzenden
Brückenversorgungen auf angulierten Implantaten
Big Data und Gesundheitswesen
Schwerpunkt Update Zahnerhaltung
SonicWeld: Ein Fallbericht mit
Rekonstruktion des Kieferkamms
bei ausgeprägter lateraler und
vertikaler Atrophie
Exkavation
Reparatur zahnärztlicher Seitenzahnrestaurationen
Die fluoreszenzunterstützte Kariesexkavation
Herausgeber/Editor
Deutsche Gesellschaft für Implantologie im Zahn-, Mund- und Kieferbereich e.V.
und/and
Deutsche Gesellschaft für Zahn-, Mund- und Kieferheilkunde e.V.
und/and
Organ der Österreichischen Gesellschaft für Implantologie in der Zahn-,
Mund- und Kieferheilkunde
This journal is regularly listed in SCOPUS and ccMED/MEDPILOT
DP AG Postvertriebsstück – Entgelt bezahlt – 57432 – Heft 2/2015
Deutscher Ärzte-Verlag GmbH – Postfach 40 02 65 – 50832 Köln
This journal is regularly listed in CCMED/MEDPILOT.
Menschen
in der Cloud
Mindestlohn: Zahnärzte
als Auftraggeber
Neue Standards
fürs Studium
MDZM601
DP AG Postvertriebsstück – Entgelt bezahlt – 7443 – Heft 13/2015
Deutscher Ärzte-Verlag GmbH – Postfach 40 02 65 – 50832 Köln