CITF_2015_programa eng.indd - I Congrés Internacional de



CITF_2015_programa eng.indd - I Congrés Internacional de
I Family holidays
International Congress of
November, 12th – 13th 2015
Keys to getting the most out of
a major business opportunity
Accommodation, restaurants, travel agencies, tourist organisations, complementary
services, tourist business owners, cultural and leisure offer, consultancies, universities
PortAventura Convention Centre
Costa Daurada. Catalunya
Organised by
I Family holidays
International Congress of
Welcome to the 1st International Congress on Family Holidays, an event we hope will
become the benchmark meeting point for the family holidays industry.
There is no doubt that family holidays is a strategic product for the future of our sector and
one that can generate multiple opportunities for businesses, institutions and organisations,
as well as open up new business paths.
With the aid of national and international tourist professionals we will analyse elements
including best practices and success stories from around the world, the needs and
expectations of families when they travel and family holidays in the digital era.
And what better place to hold this Congress than in Catalonia? We have long been an
ideal destination for holidays with children. Indeed, Catalonia has pioneered the creation
of a seal of specialisation that distinguishes the areas best geared up to receive families.
Today we offer 19 Family Holidays Destinations and over 600 companies and entities from
across Catalonia are programme members.
The reflections and action proposals that emerge from this Congress will make a highly
valuable contribution to the work we must all do together in this field.
Organising Committee
Organising Committee
Mr. Xavier Espasa. Catalan Tourist Board Managing Director.
Mr. Octavi Bono. Tarragona – Costa Daurada Tourist Board Director.
Mr. Luis Herault. PortAventura Managing Director.
Committee of Experts
Mr. Salvador Anton. Universitat Rovira i Virgili.
Mr. Jordi Blanch. Terres de Lleida Tourist Board
Mr. Octavi Bono. Costa Daurada Tourist Board.
Mr. Maurici Carbó. Lloret Tourism.
Mr. Francisco Javier Castillo. DNA Expertus Turismo y Ocio.
Mr. José Antonio Donaire. Universitat de Girona.
Mr. Pere Duran. Expert in Tourism.
Mr. Eduard Farriol. Costa Daurada Hotel Association.
Mr. Santiago García Nieto. Barcelona-Maresme Coast Hospitality Industry Guild.
Mr. Miquel Gotanegra. Catalan Federation of Campings.
Mr. Bruno Hallé. Magma Hospitality Tourism.
Mr. Jaume León. Lleida i Tu.
Mr. Antonio Naranjo. KID’S CLUSTER®.
Ms. Montserrat Peñarroya. Instituto de Investigación 3iSIC.
Mr. Genís Roca. RocaSalvatella.
Mr. Rafael Serra. Temps d’Oci.
Mr. Patrick Torrent. Catalan Tourist Board.
Ms. Laura Valdeolivas. PortAventura.
I Family holidays
International Congress of
Thursday 12th November
08:30 – 09:00h
Certification and issuance of documentation
Alexandria 1 Room
09:00h – 09:30h
Welcome speech and institutional inauguration.
09:30 – 10:10h
Families in the world. Sociocultural aspects, evolution and
Mr. Gilles Lipovetsky. Sociologist.
10:10 – 11:15h
Family holidays in the world. An emerging or mature
Moderator: Mr. Salvador Anton. Rovira i Virgili University.
Ms. Eva Steensig. Lund University.
Mr. Raúl Sánchez. Catalan Association of Large Families Director.
European Large Families Confederation Board Member.
Alexandria 2 Room
11:15 – 11:45h
Coffee break, networking in the trade exhibition area
Alexandria 1 Room
11:45 – 13:00h
Future vision for a successful family holidays destination.
Moderator: Mr. Luis Herault. PortAventura Managing Director.
13:00 – 14:00h
Success stories in family holidays destinations.
Mr. Paul Roll. Director General de Turisme de Paris 2002 – 2013.
Ms. Isabelle Pochat-Cottilloux. Le Grand Bornand Tourism Office
Alexandria 2 Room
14:00 – 15:30h
Lunch, networking in the trade exhibition area
Alexandria 1 Room
15:30 – 16:45h
Unsung champions of family holidays.
Montsec Astronomical Park (MAP).
Alexandria 2 Room
16:45 – 17:15h
Coffee break, networking in the trade exhibition area
17:15 – 18:30h
Family holidays and Specialisation.
Alexandria 3 Room
Family holidays & public/
private collaboration.
Agent Capital of Children
Alexandria 5 Room
Family holidays
& sport – active.
Mr. Alejandro Bahon.
Camino en Familia
production director
Alexandria 2 Room
18:30 – 19:30h
After Work.
21:00 – 00:00h
Congress Dinner.
Alexandria 4 Room
Family holidays
& culture
Museu Thyssen familiar.
Barcino 2 Room
Family holidays
& social – values
Agent Club Super3.
I Family holidays
International Congress of
Friday 13th November
Alexandria 1 Room
09:15 – 10:30h
The advent of technology in family holidays:
How will it impact my business?
Moderator: Ms. Montserrat Peñarroya.
10:30 – 11:15h
Convincing families is no easy task.
Alexandria 2 Room
11:15 – 11:45h
Coffee break, networking in the trade exhibition area.
Alexandria 1 Room
11:45 – 12:45h
Intermediaries: Tour Operators, Online Travel Agencies
and Travel Agencies. Evolution in recent years.
Specialisation in family holidays – economic sustainability.
Mr. Justin Reid, Head of DMO Sales, for Europe, Middle East and
Africa. TripAdvisor.
Alexandria 1 Room
12:45 – 13:45h
Who, how and why do we decide where we stay?
The Decision-maker.
Moderator. Mr. Bruno Hallé. Magma Hospitality Tourism.
13:45 – 14:00h
Congress conclusions.
14:00 – 14:15h
Institutional closing ceremony.
registration fee
Catalan Tourism
Agency affiliates
Early Bird
until 30.10
from 31.10
Thursday afternoon workshops.
(Select 1 of the scheduled workshops )
Family holidays and public/private collaboration.
Family holidays and culture.
Family holidays and sport – active.
registration fee includes:
Coffee breaks Thursday morning,
Thursday afternoon and Friday
Thursday cocktail lunch.
Congress attendee documentation
(final programme, notepad, pen).
Access to the trade exhibition area
during the Congress days.
Thursday afternoon post-work
social event.
Congress Dinner, Thursday night.
Attendance certificate.
Family and social tourism – values.
Congress dinner (accompanying person)
Congress dinner
Early Bird
until 30.10
from 31.10
Registrations will be processed in the order in which they are received.
Limited Places.
• Until 30 September 2015: no cost
• 01 to 31 October: 50% of total amount retained for administrative proceedings and expenses.
• After 01 November: no refund.
• The Organisation allows name changes for cancelled registrations.
• All reimbursements will be processed after the Congress ends.
I Family holidays
International Congress of
PortAventura Convention Centre
The PortAventura Business & Events Convention Centre has 18 multifunctional and modular
rooms fitted with state-of-the-art technology, in order to hold events like congresses
and conferences. The rooms are distributed over two spacious floors (13,000m2), with
capacity for groups of 10 to 4000 people. At ground floor level, the Alexandria room, at
2800m2, can be converted into a large size auditorium, (1200 people). On the first floor
there is the Harvard room, a fully-equipped auditorium for 150 people, and the Tarraco
room, a Premium space that is ideal for board and committee meetings. All the terraces
are perfect for coffee, gala dinners and any open air function, in a warm Mediterranean
climate setting.
PortAventura Business & Events (one hour from Barcelona) is well-connected to the main
international airports via the AVE (Renfe) train network, and also to the rest of the resort
and its hotels. Of particular note is the direct and exclusive access that links PortAventura
Convention Centre and Hotel PortAventura, turning conferences, conventions, business,
corporate meetings and teambuilding activities into exclusive and unique events.
PortAventura Convention Centre offers a privileged location in the midst of golf courses,
stunning sea views and Mediterranean architecture. The building is integrated into the
Mediterranean landscape in terms of colours, materials and topographical adaptation,
making the most of the natural light and streamlining energy consumption.
PortAventura is perfectly situated to give you easy access to all the adventures that await
you. We offer convenient options to arrive comfortably at our holiday destination, whether
you are traveling to us from the airport or by train or car. PortAventura is located just over
an hour from Barcelona airport and only fifteen minutes from Reus airport. In addition,
the park has its own train station, and a direct exit off the AP-7, which will allow you to
get to PortAventura in no time. All you have to do is choose how you want to travel to
PortAventura and come and visit. Below we will provide you with all the information for
you to get to PortAventura in the quickest and most comfortable way so that your day is
perfect from the start.
Avinguda Pere Molas
43480 Vila-seca. Tarragona
+34 977 779 20
I Family holidays
International Congress of
One of the most used options is to travel by car to
PortAventura. This way you
save the hours of waiting
the train or plane and do not
depend on fixed schedules.
The park has its own exit on
the motorway, exit Nº 35 off
the motorway AP-7 or the
Autopista del Mediterranean
(E-15 on the European route
by car), so it is easy to arrive
by car at PortAventura. There
are several driving routes to
follow: From southern France
or southern Spain, the AP-7
will allow you to arrive by
car directly at PortAventura.
If you come from Barcelona
or El Vendrell on the C-32,
you can link directly onto
the AP-7. If you are coming
from Valencia on the V-21
can link directly onto the
AP-7. For those traveling by
car from Madrid, the Basque Country or Zaragoza to
PortAventura, from the AP-2
you can connect to the AP7. Coordenades GPS:
Latitud: 41º05’53”N Longitud 001º09’14”E Decimal:
41.0980667; 1.15
The train is another good
choice of transport to get to
PortAventura. Renfe offers
multiple alternatives from
different parts of Spain and
Catalonia: Renfe. Renfe offers travelers a high-speed
train AVE, Alvia and Avant
that connect Madrid, Zaragoza, Malaga, Cordoba,
Pamplona, Logroño, Bilbao,
Vitoria, San Sebastian, Lleida
or Barcelona with the Station Camp de Tarragona.
In addition, customers have
a long distance service Euromed or Alaris that link Valencia, Alicante and Murcia
to Tarragona. To arrive at our
station of PortAventura,
there is also available to travelers the regional services
of Regionales de Rodalies de
Catalunya from Barcelona,
Tortosa, Salou, Cambrils and
Lleida. For more information,
visit their website at www. or call to +34 902
320 320.
If you come to PortAventura
flying, four airports will allow
you to land near the park.
Reus Airport: PortAventura
is fifteen minutes from Reus
Airport (Tarragona). Once you
have landed at the airport in
Reus to get toPortAventura
you can come by bus, taxi or
by renting a car. Apart from
Reus Airport, the closest
to PortAventura, there is the
possibility of arriving in three
other airports. Barcelona Airport:
From the El Prat Airport,
you can come to PortAventura Park by bus or by renting
a car.
Girona Airport: Girona is
about 2 hours away by car
from PortAventura. If you land
at this airport, you can go to
Barcelona and then take a
direct train from the Sants
Station to PortAventura, or
you can rent a car to get to
the park.
Lleida Airport: Lleida is
about 1 hour drive from
PortAventura. If you arrive at
this airport, you can first go
to Barcelona and then take
a direct train from the Sants
Station to PortAventura, or
you can rent a car to get to
the park.
Technical Secretariat
Plaza Gala Placidia 1
08006 Barcelona
Tel. 934 161 220 • Fax 934 158 466
[email protected]
Congres Internacional de
Turisme Familiar
International Congress of
Family holidays

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