Brochure

PROJECT DESCRIPTION
BACKGROUND
Centrally located in Bethlehem, Pennsylvania, along the Lehigh River, the
site of the former Bethlehem Steel Corporation represents the most unique
redevelopment opportunity in the United States. The large landmass of the
former steel mill is directly adjacent to the vibrant south side of Bethlehem,
and contains a varied mix of mill buildings, blast furnaces, office buildings,
cranes, trestles, and ruins. The site has been largely abandoned since 1995.
HISTORY
Begun in 1861 as the Bethlehem Iron Co., the plant quickly grew in size and
importance, and by 1882 began producing armor plate for the U.S. Navy. The
early part of the 20th century saw the plant continue to grow by producing
structural steel for notable buildings and structures such as the Chrysler
building and the Golden Gate Bridge. World War II brought a further evolution
to the plant, as it became the nation’s top military contractor and employed
over 30,000 workers on a daily basis. Today the site contains numerous
decayed structures, some of which are rare and beautiful expressions
of industrial history. The master plan for the site proposes a variety of
preservation and adaptive re-use for the most significant of these structures.
The site represents a large measure of emotional appeal for the region.
Thousands of families can tell stories of generations of family members who
worked at “the Steel.” The evolution of the American steel industry and the
sites gradual decline have made it clear that an ambitious redevelopment
program is required so that the site can evolve yet again.
AREA DEMOGRAPHICS
The population in the area has been relatively steady in absolute numbers.
Given the nationwide decline in the mining and manufacturing sectors, and
this area’s historical dependency on these sectors, the region has been able
to keep from a notable decline in population and has experienced population
growth.
TRADE AREA PROFILE
Sands Bethlehem is prominently located in the south side of Bethlehem on 3rd Street - less than 1.5 miles north of Interstate 78.
With the potential to offer an exceptional mix of retail, gaming, residential, and cultural uses, Sands Bethlehem is widely regarded
as one of the premier redevelopment sites in all of Lehigh Valley and Eastern Pennsylvania.
The potential retailers at the Sands will be able to draw customers from both a densely populated and relatively affluent trade area.
ATTRIBUTE
5 MILE RADIUS
10 MILE RADIUS
25 MILE RADIUS
50 MILE RADIUS
75 MILE RADIUS
Population:
2014 Projected
153,261
502,979
1,162,560
7,275,581
19,203,582
2010
152,380
497,200
1,151,193
7,184,891
18,879,421
2014 Projected
59,710
192,393
440,934
2,743,515
7,357,008
2010
59,237
190,247
436,716
2,705,040
7,216,339
2014 Projected
40
40
41
38
39
2010
39
39
41
39
38
Households:
Median Age:
Per Capita Income:
2014 Projected*
$
$
$
$
2011
$
$
$
2014 Projected
$
$
2011
$
$
21,387
25,782
20,988
25,802
25,485
$
26,698
$
30,355
$
30,821
$
$
84,083
$
87,983
$
$
79,570
$
80,541
24,199
29,150
Avg. Household Income:
67,353
63,978
67,262
64,891
79,074
75,504
Occupation:
% White Collar Workers
61%
59%
62%
65%
66%
% Blue Collar Workers
21%
24%
22%
18%
17%
% Service and Farm
18%
18%
16%
17%
17%
Source: IZON SM
*Horizon Media Inc. calculation sourced with IZON SM
DIRECTIONS
FROM NEW YORK CITY:
Take I-78 West to Exit 67 in PA. Follow 412 North for 1.5 miles.
FROM NORTH/CENTRAL NEW JERSEY:
Take I-78 West to Exit 67 in PA. Follow 412 North for 1.5 miles.
FROM PHILADELPHIA:
Follow Northeast Extension / I-476 to Exit 56 for the Lehigh Valley.
Follow signs for I-78 East, and take I-78 East to Exit 67. Follow 412 North for 1.5 miles.
FROM HARRISBURG:
Take I-81 North to I-78 East to Exit 67. Follow 412 North for 1.5 miles.
SANDS BETHLEHEM VISITOR STATISTICS
VISITOR COUNTS
2010
2011
2012
2013
AUGUST 2014, YTD
5.2
6.8
7.7
8.2
4.6
MILLION
MILLION
MILLION
MILLION
MILLION
MORE THAN 300 BEAUTIFUL HOTEL ROOMS
The Sands Hotel was designed to set a new standard for
luxury and style. Our 300 rooms include 16 Executive Suites and
6 Presidential Suites, each of which have the latest in modern
amenities. When you select the Sands you are assured an
extraordinary experience.
Immerse yourself in the extraordinary and discover everything
our rooms have to offer. Enjoy total comfort with incredible
contemporary furnishings and custom designs. Take a break
from all the action and treat yourself to much-needed rest and
relaxation in your very own suite – fitted for a King or Queen.
Our unique location, wide range of amenities and first-class
service all come together to ensure that your next meeting
will be anything but typical.
GUEST ROOMS AND SUITES
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RESTAURANT OVERVIEW
EMERIL’S CHOP HOUSE
Experience the essence of fine dining in a setting that redefines elegance and class.
Indulge in a variety of irresistible dishes featuring tender steak cuts, mouth-watering
prime rib and so much more.
EMERIL’S ITALIAN TABLE
Stimulate all your senses with an array of irresistible Italian favorites like fresh-made
soups, hand-made pastas and more. Enjoy Emeril’s take on quality, with the finest
flavors prepared from scratch, every day.
BURGERS AND MORE BY EMERIL
Chef Emeril Lagasse uses only the freshest and finest ingredients to create a mouthwatering burger you will never forget. It’s not just about burgers; it’s about unique flavors
that deliver satisfaction in every single bite.
ST. JAMES GATE IRISH PUB AND CARVERY
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Enjoy your favorite brews with your best friends and let the good times roll with live
entertainment every Saturday night.
CARNEGIE DELI
Experience the warmth of friendliness, with an array of delicious New York favorites.
Swing by and enjoy the perfect sandwich with quality prime cuts of meat, condiments
and fresh breads.
THE MARKET GOURMET EXPRESS
Rise to the occasion and experience a list of favorites that will satisfy your every craving.
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CHOPSTICK
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freshest ingredients, Chopstick features a delicious variety of Asian cuisine, to keep you
coming back for more.
STEELWORKS BUFFET & GRILL
Experience a variety of fresh culinary dishes from around the world at Steelworks Buffet
& Grill. Featuring live action cooking and a fully-stocked bar, enjoy the all-you-can-eat
buffet or choose your favorites from the a la carte menu.
CROISSANTERIE
Enjoy the rich flavors and aromas of freshly ground, slow-drip coffee brewed by the cup,
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JOLI BAKERY & CAFE
Experience the rich tradition of French artisan breads and pastries, coupled
with one-of-a-kind, illy coffee. Breads, pastries, and sandwiches are made from
scratch with the highest quality, natural products and baked fresh daily in ovens
located on premises.
NIGHTLIFE and ENTERTAINMENT
The Sands Bethlehem Event Center includes 14,000 square
feet of flexible multi-purpose space to accommodate meetings,
conventions and a variety of entertainment events. Offering
first class entertainment in an intimate setting, the Event Center
provides the ultimate live music experience for any guest, as
the farthest away a fan will be from the stage is only 137 feet.
The premier hotspot in the Lehigh Valley, featuring world-class
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Center, Vision Bar is the perfect spot for a drink before or
after a show.
MOLTEN
INFUSION
COIL
One of the hottest nightspots in
the area, Molten lounge offers an
electrifying atmosphere featuring live
music, along with your favorite cocktails
including signature martinis.
Immerse yourself in a cool, hip
atmosphere while you sit back in the
lounge and sip infused cocktails.
You need to experience it to
understand it.
Be at the center of all the action.
You’ll enjoy signature drinks with an
energetic atmosphere.
AMENITIES
Our professional staff is eager to provide our valued clients with the best
professional facials and spa services available. All services are performed by
highly trained licensed professionals who meet today’s high industry demands.
Our treatments are administered with the care and dedication you deserve.
We want to offer all our clients the ultimate experience in wellness and
relaxation. Everyone who arrives at European Body Concepts is a special person
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POPULAR SERVICES OFFERED AT EUROPEAN BODY CONCEPTS:
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Founded in 1992, Kids Quest is a family-owned, nationally recognized leader in supervised
children’s entertainment. For an hourly fee, children ages 6 weeks to 12 years can enjoy
free play in a safe and secure environment under the watchful eyes of professionally
trained staff members. While at Kids Quest, children can take part in a variety of activities
including: a physically challenging play piece, a half court gym for physical fitness and group
games, a rock climbing wall, an interactive karaoke stage, state-of-the art video games,
arts and crafts, free-play arcade games, an Apt Q. lounge and dramatic play area, puzzles,
books, manipulative toys, building blocks, and flat screen TV monitors that feature classic and new release movies.
In addition, little ones 6 weeks to 29 months have their own special place called the Tiny Tot Room. Inside this
cozy and colorful space babies and young toddlers joyfully interact with other children and staff members while
playing with developmentally appropriate toys and engaging in fun activities. Kids Quest is also an ideal location to
celebrate a birthday, special occasion, or group event. Kid-friendly snacks and meals are available for an additional
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The very first of its kind, Cyber Quest features only non-violent family-friendly arcade
entertainment. Cyber Quest currently operates in 6 states with 8 locations, and
provides entertainment 365 days a year in tandem with Kids Quest. Children under the
age of 12 are required to be with an adult, and those over 12 can enjoy the arcade on
their own. Cyber Quest employees are unique to the industry as they are trained to not
only serve guests, but interact with them in order to provide a high level of customer
service and game playing enjoyment. Guests purchase cards preloaded with credits and swipe them at the
game of their choice to begin play, thus avoiding the use of tokens and carrying cash. Cyber Quest is a terrific
destination for families, offering convenient hours. Clean, colorful and engaging, Cyber Quest boasts an
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available for purchase at the café they share with Kids Quest.
European Body Concepts, Kids Quest and Cyber Quest are located in the Outlets At Sands Bethlehem
STORE DIRECTORY CASINO LEVEL
1,553 sf
221
223
227
231
233
219
237
239
:\P[L
241
213
211
205
203
201
APPAREL & SPORTSWEAR
137
Charming Charlie
231
Chico’s Outlet
237
DKNY
101
Dressbarn/Dressbarn Woman
153
G.H. Bass & Co.
233
GUESS Factory Store
203
IZOD
129
Limited Editions Eccoci
109
Peeps & Co.
227
Talbots Outlet
201
The PUMA Store
239
Tommy Hilfiger
213
Under Armour
105
Van Heusen
CHILDREN’S APPAREL
145
Hartstrings Childrenswear
109
Peeps & Co.
239
Tommy Hilfiger
610-868-4857
610-866-3921
610-625-4410
610-625-4110
610-865-3565
610-694-9511
610-866-6726
610-625-3155
610-625-5353
610-866-6391
610-625-4044
610-997-5470
610-865-0317
610-868-1591
610-867-2374
610-625-5353
610-997-5470
FOOTWEAR
137
Charming Charlie
139
Famous Footwear Outlet
153
G.H. Bass & Co.
221
Nine West Outlet
201
The PUMA Store
610-868-4857
610-882-9370
610-865-3565
610-625-0434
610-625-4044
ACCESSORIES & JEWELRY
137
Charming Charlie
205
Coach Factory
211
Coach Men’s Factory
221
Nine West Outlet
219
Kay Jewelers Outlet
610-868-4857
610-625-2347
610-625-2347
610-625-0434
610-865-1757
GIFTS & SPECIALTY ITEMS
119
Old Farmer’s Almanac General Store
109
Peeps & Co.
241
Spritz Designer Fragrances
610-625-4535
610-625-5353
610-691-2163
STORE DIRECTORY STREET LEVEL
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129
137
139
143
145
149
151
153
127
Verizon
119
TM
117
113
109
105
9L[HPS3V[
,U[YHUJL
111
101
Ž
ELECTRONICS & ELECTRONICS ACCESSORIES
111
Cardinal Camera & Electronics
610-841-7733
Friendly Communications (VZW)
610-625-8801
FINE LEATHER & LUGGAGE
205
Coach Factory
610-625-2347
211
Coach Men’s Factory
610-625-2347
HOUSEWARES & HOME FURNISHINGS
113
Corningware Corelle Revere
610-814-4827
223
Lenox
610-954-7590
SPA & WELLNESS
151
European Body Concepts Day Spa
610-625-4040
FAMILY ENTERTAINMENT
127
CyberQuest
610-625-2309
127
KidsQuest
610-625-2500
Street Level Stores
Casino Level Stores
Dining
Amenities
Kiosks
FOOD
149
Joli Bakery & Café
Steelworks Buffet & Grill
The Market Gourmet Express
Bananas
Casa Java
Far East
Green Leaf’s
Mo’ Burger
South Philly Steaks & Fries
Villa Pizza
INFORMATION & SERVICES
Wheelchairs
ATM
Restroom
Escalators
Elevator
Main Entrance
Information Booth
610-625-2500
610-419-5555
LEASING PLAN CASINO LEVEL
LEASING PLAN STREET LEVEL
TENANT GROUP POTRAIT
STREET LEVEL
SUITE NUMBER
101
105
109
111
113
117
119
127
129
137
139
143
145
149
151
153
Street Level Sub-Total
CASINO LEVEL
SQUARE FOOTAGE
7,485
5,460
2,743
2,743
4,114
4,052
5,727
16,064
5,131
7,727
5,279
2,623
4,379
2,743
4,455
5,694
86,4191
SUITE NUMBER
201
203
205
211
213
219
221
223
227
231
233
237
239
241
5,435
2,484
5,517
4,583
4,631
1,553
2,396
4,075
4,154
2,897
6,344
3,574
7,825
1,420
Casino Level (L-01) Sub-Total
Potential Kiosk Opportunities:
SUITE NUMBER
SQUARE FOOTAGE
1
2
3
Kiosk Sub-Total
135
36
36
207
TOTAL
SQUARE FOOTAGE
143,514
57,005
MASTER PLAN
The goal of the Sands Bethlehem Master Plan is to create a model
for “Smart Growth” redevelopment of a major brownfield site and to
stimulate reinvestment and create new economic opportunities for the
South Side of the city of Bethlehem. It is now commonly recognized
by planners, policy makers, and downtown stakeholders, that there is a
new commitment to urbanism.
This commitment to urbanism is reflected in the phase 1 retail and
entertainment uses shown in the site master plan, as well as future
phases. Cultural institutions that are tourist attractions combined
housing, service retail, destination retail, and entertainment will
ultimately help promote a vibrant city center. Arts Quest, the National
Museum of Industrial History, and PBS 39 are examples of such
institutions. All are housed in a combination of renovated existing
buildings, such as the Tool Steel Finishing building and the Electric
Furnace, and new construction.
The Sands Bethlehem development process and final master plan
must be respectful of, and be compatible with, the existing community,
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community with attractive employment job opportunities and be
compatible with the community that is tied to the vibrant downtown
areas on the north and south sides of The Lehigh River. The importance
of respecting the history of the site by maintaining its unique industrial
setting is fully recognized by the development team.
Master
Plan
Commercial / Residential
Cultural / Educational
Casino
SteelStax - Festival Hall
Hotel and Multi Purpose Space
SteelStax - Youth Performing Arts
Retail and Restaurants
PBS 39 Broadcast Studio
Commercial and Neighborhood Retail
Northampton Community College
National Museum of Industrial
History [Smithsonian]
Stockhouse Visitors Center
Other Historic Structures to be
Preserved and Reused
Iron Foundry, High House,
Gas Blowing Engine House
Blast Furnace,
Hoover Mason Elevated Rail Trestle
Steel Works Residential Lofts
SANDS BETHWORKS
SANDS BETHWORKS
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