Industry Today - Industrial Info Resources

Transcription

CONFIDENTIAL- No portion of this presentation may be reproduced in any form without prior written consent.
© 2008, Industrial Info Resources, Inc., 2277 Plaza Drive Suite 300, Sugar Land, Texas 77479
• Architects, Engineering & Consulting Firms
• Industrial Equipment Providers
• Contractors for Construction & Maintenance
• Developers, Brokers & Plant Owners
• Manufacturers & Energy Producers
• Energy & Commodity Trading Firms
• Banking, Finance & Venture Capital Firms
• Insurance & Risk Management Companies
• Government Agencies
Duke Energy
Williams
First Energy
Exelon
Edison International
Dominion Resources
Reliant Resources
TXU
Southern
PG&E Corp
Consolidated Edison
Constellation Energy
AES
FPL Group
Entergy
Progress Energy
Calpine Corporation
Xcel Energy
Sempra Energy
DTE Energy
CMS Energy
Mirant
Dynegy
PPL Energy
Cinergy
WPS Resources
OGE Energy
Scana
Walmart
Amerada Hess
ChevronTexaco
ConocoPhillips
Marathon Oil
Williams
El Paso
Premcor
Tesoro Petroleum
Valero Energy
Financial
Bank of America
JP Morgan Chase & Co
Morgan Stanley
Merrill Lynch
Goldman Sachs Group
PPG Industries
Air Products & Chemicals
Eastman Chemical
Praxair
Crown Holding
Owens Corning
Monsanto
Wesco International
Hughes Supply
Dow Chemical
Sherwin Willams
Norfolk Southern
Baxter International
General Electric
International Business Machine (IBM)
United Technologies
Honeywell International
Caterpillar
Johnson Controls
3M
Emerson Electric
Union Pacific
Illinois Tool & Wire
Eaton
Parker Hannifin
Cummins
ITT Industries
Danaher Industrial Controls
SPX
Emcor Group
Rockwell Automation
York International
Graybar Electric
Siemens
Fluor
Jacobs Engineering Group
Peter Kiewit Sons’
Emcor Group
© 2008, Industrial Info Resources, Inc., 2277 Plaza Drive Suite
300, Sugar Land, Texas 77479
Citadel Investment Group
Shell Trading (Coral)
Constellation Power Source
Constellation New Energy
Entergy-Koch
Cinergy
Tractebel Energy Marketing
TXU Portfolio Mgmt.
Dynegy
UBS Warburg
Sempra Energy Trading
Barclays Capital
Duke Energy
Morgan Stanley
Barclays Capital
PSE&G
BP Energy
DTE Energy Trading
Brascan Energy Markting
First Energy
ACES Power Marketing
TransAlta Energy Marketing
Conectiv
SCANA Energy Mkting
Dayton Power & Light
XCEL
Pinnacle West
Constellation - New Energy
Calpine
Ontario Power Generation
SCANA Energy Mkting
Edison Mission
PPM Energy
Progress Energy, Inc.
Amaranth LLC
RAM Energy Products
Merrill Lynch Capital Services
Bonneville Power Admin.
Aquila, Inc.
PPL Energy Mkting
Energy New England
Amerada Hess Corp.
Citigroup
Coffeville Group
Credit Suisse First Boston
Cargill
Lehman Brothers
Louis Dreyfus
Sunoco
Royal Bank of Canada
Hess Energy Trading
US Dept of Energy
Florida Power & Light
Goldman Sachs Int’l
3M
Parker Hannifin
Atlantic Scaffolding
Babcock & Wilcox
Phoenix Contact
Brand Scaffolding
Caterpillar
Schneider Electric SA
Empire Scaffolding
Crouse Hinds
Swagelok
Safway Scaffolding Services
Cumming Engine Co.
Tranter, Inc.
United Scaffolding
Demag Delaval
Tyco Thermal Controls
Dresser Industries
York International
Aggreko
EGS Electrical
Zurn
Atlas Copco
Emerson Process Mgmt
GE Energy Rentals
GE Consumer & Industrial
Hertz Rental
Hardor Topsoe
Kohler Rental Power
Hartford Stream Boiler
Maxim Crane Works
Honeywell
NES Rentals
ICI DeVoe Paint
Rental Service Corp.
Ingersoll Rand Air Compressor
Sunbelt Rental
Invensys
United Rental
ITT Pump & Valves
William Scotsman
ABB
Aker Kvaerner
Bechtel
Ferguson
Black & Veatch
Fru-Con
Fluor Corporation
Haskell Corporation
Ford, Bacon & Davis
Kajima Construction
Foster Wheeler
Veolia ES Industrial Services
Jacobs Engineering Group
Performance Contractors
Lockwood Greene
The TIC Industrial Company
Parsons E&C
US Contractors
Peter Kiewit Sons’
Whiting-Turner
S&B Engineers
Wolseley Investments, Inc.
The Shaw Group
Wood Group
The Stellar Group
Zachry Construction
Washington Group
United Brotherhood of Carpenters
International Brotherhood of Boilermakers
International Brotherhood of Electricians
International Brotherhood of Operating Engineers
Laborers International Union
Sheet Metal Workers Council
United Association of Plumbers & Pipefitters
Heat & Frost Insulators
United Association of Steelworkers
IMPACT
Millwrights Locals
California LECET
BizRadio Network Multi-Media Campaigns
Done by Industrial Info Resources
Email Campaign for Lunch/Dinner
Meeting
Industry Today show featuring “The
Moneyman” and Dr. Art Laffer
IIR makes contact with
the client and gets any
graphical content, ideas,
or ad copy that are
needed to create the
blast.
IIR generates a list of
contacts based on their
criteria for the targeted
campaign.
We create the email in
an Outlook compatible
format and send it to the
client for approval.
.
A week or two after the
initial send we resend it
a 2nd time to the
contacts who did not
open it the first time.
After the client has final
approval, we set it up to
be sent on their
designated day (Tues or
Weds is suggested).
The email template is
set up in the application
along with the client’s
contacts. A test
message is set.
About a week after the
last send a report is
generated of their send
stats (in pdf), an excel
document of all Open,
Read, Click and
Unsubscribe contacts,
and send it to the client
Item Not Linked
Links to more detail
Email Campaign
Industry Today show featuring “The Moneyman”
and Dr. Art Laffer
Scheduled Show is
posted on
industrialinfo.com
Industry Today Radio
Program
A Banner Ad is created
and posted to
industrialinfo.com
to promote the show
The day of the show,
a news article is posted on
industrialinfo.com which is
included in the email digest
The show airs live on
industrialinfo.com,
Live 365 radio broadcast,
SHOUTcast and iTunes.
Minutes prior to the show
airing, an email alert for
the show is sent out to
over 100,000 contacts .
The same press release is
sent out to Market Wire,
and syndicated across
their network.
An audio and/or video file
is created and posted to
industrialinfo.com
archive page.
IIR posts the show to an
RSS feed that is picked
up by iTunes and other
websites hosting
podcasts.
IIR creates an activity
report and distributes it to
the client/guest
Where do we go from here?
Industrial Info Resources – Industry Today
Promotion with Show Schedule Posting
Pre-Show Promotion
The Industry Today show is
posted on industrialinfo.com
Industry Today Radio Program
page (1) week before airing
Industrialinfo.com Home Page
Banner Placement
Banner Advertising of Show
Pre-Show Promotion
A Banner Ad is created and
posted to industrialinfo.com
to promote the show. Banner
appears on home page, news
article pages and radio page.
Industrialinfo.com News Article
Banner Placement
Industry Today Show News Article Promo
Pre-Show Promotion
A news article is created and
released to industrialinfo.com
the morning before the show
airs.
Industrialinfo.com
Over 90,000
Registered
Members on
industrialinfo.com
Who?
Website Traffic
Statistics
News Digest
How Much?
Industrialinfo.com Reach
Industry Today News Release Digest
Internet broadcasting
The news article is included in
the Daily News Digest which is
sent out to all registered
members.
Industrialinfo.com Reach
Industry Today Show Press Release
Pre-Show Promotion
The day of the show, a press
release on the Industry Today
show is released to Market
Wire’s news wire service.
Recognition Engine
Market Wire Reach
Industrialinfo.com
User
Market Wire Syndication
IIR
Wire
Second Tier Internet Syndication
Over 7,000 News
Media Sources
from Market Wire
Who?
Search Engine Reach
Industry Today Email Alert
Pre-Show Promotion
Minutes before the show
airs, an email alert is sent
out to over 100,000
contacts that include IIR
registered members and
database contacts.
Email Alert Traffic Results
Unsub.
Sent On
Delivered
2/13/2008 12:23 42981
HTML Emails
Unique Clickers
#
%
Opened
%
Read
%
Clicks
109
0.25 %
4459
10.37 %
2554
5.94 %
273
Total/Repeat/New %
221/24/197
0.51 %
Industry Today Show Airs Live
The Industry Today show airs live on
industrialinfo.com and simultaneously
streamed through SHOUTcast and Live 365
internet radio.
Through our relationship with Live 365, we
were chosen to be a preset on Apple iTunes.
Today we have two radio presets on two
genres (Oldies and Talk) in preparation for
our new talk show initiative.
Web &
Database
Servers
Linux Operating / Networking System
SHOUTcast Servers
Multiple
Backbones
Web Site
Traffic
Multiple
Backbones
Media
Streams
Internet
Web
Visits
Media
Requests
Site Visitors
Partners
Live365
Image
Radio
Show
over
ISP
iTunes
Radio Equipment
Broadcast PC
Clients
Etc…
Film Equipment
© 2008, Industrial Info Resources, Inc., 2277 Plaza
Drive Suite 300, Sugar Land, Texas 77479
Show Posting on Industrialinfo.com
After the live broadcast, a
electronic file is produced and
posted to the The Industry
Today show archive page.
Links will allow listeners to hear
show or sync the podcast
directly to iTunes.
Sync podcast to iTunes
Listen or Download Audio/Video
Post Show Syndication
The Industry Today show is sent
to an RSS Feed (Really Simple
Syndication) that is fed to
iTunes and other content
aggregators.
Industry Today Shows are also
syndicated through IIR’s
business partner, Financial
Content.
Over 500 Sites
that host
Industrialinfo.
com Podcasts
Link Back
Post Show Activity Report
Proceeding the Industry Today
Show, IIR prepares a report that
displays the results of your
campaigns, show statistics as
well as content used in
promoting your program.
Storyboard Report Includes:
• Banner Statistics
• Email Campaign Report
• Radio Listener Statistics
• Links to Syndicated Content
• MP3 Audio File / MP4 Video File
• Banner Flash File
• Copy of Press Release
• HTML Copy of Email Message
Link Back
Contact Database Selection
Email Marketing Campaign
Campaign Target List 1. (7,452)
Functional Plant Management Contacts –
Contacts found at plant sites.
Corporate/Company Contacts and Project
Contacts – “C” levels, VP’s, Upper
Management, and Engineers. – Includes
owners of plants, operators and engineering
and construction firms. – Texas Only
Campaign Target List 2. (43,585)
IIR registered membership community.
Includes equipment and service providers,
E&C firms, energy companies, owners,
operators, government, finance, etc.
Titles range from “C” levels, VP’s
Management, Marketing, Sales, Analyst, etc.
Email Campaign
Link Back
© 2008, Industrial Info Resources, Inc., 2277 Plaza Drive
Suite 300, Sugar Land, Texas 77479
Email Template Creation and Testing
Email Message in HTML
Landing Page Hosted by IIR
Link Back
Email Message Deployment
1
2
Campaign Target List 1.
Plant, Company, Project Databases
2/12/2008 11:31:28 AM
Contacts – 7,436
2/12/2008 11:35:11 AM
Contacts – 43,585
Link Back
Second Delivery
Campaigns measure who opens, reads and clicks through on an
email. The second delivery focuses on contacts who didn’t open the
message the first time.
2
1
Plant, Company, Project Databases
2/19/2008 11:00:00 AM
Contacts – 6,751
2/19/2008 11:00:00 AM
Contacts – 36,110
Link Back
Campaign Results
Texas Campaign – 7,436 Contacts
1
2/12/2008
Campaign 1
Sent On
2/19/2008
Unsubscribe
Delivered #
%
HTML Emails
Opened %
Unique Clickers
Read
%
Clicks
Total/Repeat/New %
121
1.79 %
17
15/1/14
0.22 %
98/0/98
1.32 %
2/19/2008 11:00 6751
8
0.12 % 169
2.50 %
2/12/2008 11:31 7436
42
0.56 % 1130
15.20 % 949
12.76 % 156
Link Back
Campaign Results
IIR Membership Campaign
– 43,585 Contacts
2/12/2008
Campaign 2
Sent On
2/19/2008
Unsubscribe
Delivered #
%
2
Full Report
HTML Emails
Opened %
Unique Clickers
Read
%
Clicks
Total/Repeat/New %
729
2.02 %
66
55/0/55
0.15 %
488/4/484
1.12 %
2/19/2008 11:00 36110
35
0.10 % 1013
2.81 %
2/12/2008 11:35 43585
220
0.50 % 7416
17.02 % 5867
13.46 % 628
Link Back
Industrial Info Resources
Industrialinfo.com Website Promotion
Press Release Distribution
Industry News Source
Registered Members
Web
Distribution
1,800 Releases/Year
Internet: Direct to Public
Search Engines (Yahoo, Google, MSN)
Financial Sites
Content Syndication
Member Registration
90,000 Members
Portals
Podcasts
Users
Link Back
Industrialinfo.com Web Statistics for News Release Era
Monthly Averages
* Monthly Statistics based on Annual Performance
** Year End Totals
Link Back
Industrialinfo.com
Membership Primary Business
Member Primary Business Type
Number of Members
Agricultural/Food & Beverage
Association/Society
Chemicals Manufacturing/Suppliers
Construction/Contractor
Developer/Independent Power Producer/Energy
Energy Services
Engineering Services
General Manufacturing
Internet/IT
Mining
Municipal/Governmental/Military
Publishing/Research
Refining Industry
Rentals
Other
Total
2,017
1,873
5,479
11,091
2,017
7,643
9,705
13,874
1,315
1,033
1,146
3,621
1,783
2,402
27,503
92,505
Membership base as of January 2008
Link Back
Industry Descriptions and Criteria
INDUSTRY DESCRIPTION
INDUSTRY CRITERIA
Power [IOU ,PEP , & MSW-to-Energy]
IOU >= 5 MW Generating Station Capacity
(Electric Power Providers)
PEP >= 5MW Generating Station Capacity
Terminals [Oil, Gas & Chemicals]
Terminal with >= 20,000 BBL Liquid
(Liquid & Bulk Storage)
or 100 Ton Solids Capacity
Transmission [Oil, Gas & Products]
Pipelines Minimum of 50 Miles
(Compressor & Pump Stations)
or >= 1,000 HP Compressor Station
Production [Oil & Gas]
5MMSCFD Gas or EOR, or 10 Ton/Day S
(Gas Plants & EOR)
Sulfur (H2S) Removal/Dehydration
Alternative Fuels
Five Million Gallon/Yr. Capacity
(Gas, Liquid, & Ethanol)
Ethanol, Biodiesel, Coal Gasification
Petroleum Refining [HPI]
All Refineries plus
(Refineries & Lube Oil Plants)
Coke Calcination & Lube Oil Plants
PLANT
COUNT
PROJECT
COUNT
TIV
($ billions)
3,810
2,845
$584.93
1,476
204
$25.12
1,936
440
$89.63
848
106
$26.66
216
372
$90.49
391
732
$123.65
Industry Descriptions and Criteria
PLANT
COUNT
PROJECT
COUNT
TIV
($ billions)
4,058
831
$25.34
5,564
729
$101.1
3,157
130
$2.47
7,200
326
$6.48
Medicinals & Botanicals, Pharmaceutical
Preparations, Diagnostic Substances, Biological
Products, Ex. Diagnostic
2,176
677
$30.81
Industrial Mfg. Plants
>= 200 Employees plus >= $50 Million/Yr. Sales
9,842
1,398
$142.38
(Durable/Non-Durable Goods)
Transportation, OEM, Automotive, Electronics,
Plastics and Rubber Goods, Machines, Equipment.
INDUSTRY DESCRIPTION
INDUSTRY CRITERIA
Chemical Processing [CPI]
>= 25 Employees and >= $25 Million/Yr. Sales
(Chemicals & Allied Products)
Paints, Bulk/Specialty/Fine Chemicals
Metals & Minerals
50+ Employees
(Mines, Processing, & Mills)
Mines, Quarries, Smelters, Foundries & Mills
Pulp, Paper & Wood
>= 25 Employees & >= $25 Million/Yr. Sales
(Mills & Converting)
All Pulp, Paper Mills. Plus Converting & Saw Mills
Food & Beverage
>= 50 Employees and >= $25 Million/Yr. Sales
(Processing & Storage)
Meat, Fruit, Vegetables, Beverages and Snacks
Pharmaceutical & Biotech
(Plants, Distribution, R&D Labs)

Industry Today - Industrial Info Resources

Transcription

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