Date: July 26, 2005

Transcription

Date: July 26, 2005

220C Loring St. Brgy San Rafael, Pasay City
Mobile No: 09056663933 | Landline: 831-1153 | Email: [email protected]
Websites: www.rakrakanfestival.com | www.recph.com | www.rakista.com
October 2015
96.3 Easy Rock
To whom it may concern:
Greetings!
Rakista.com, the Philippines’ foremost online community dedicated to promoting OPM, is delighted to invite
96.3 Easy Rock as one of our Official Radio Partners for this year’s upcoming “Rakrakan Festival: Rock ‘Til You
Drop™ 2015,” which will be held on December 19, 2015 at the Globe Circuit Events Ground, Circuit Makati – a
sprawling 2-hectare property for at least 15,000 people. Less than two years since its inception, “Rakrakan
Festival: Rock ‘Til You Drop™” has quickly become one of the biggest and loudest, most exciting, and most
anticipated music festivals in recent OPM history; thus, we are motivated to raise the stakes and make things a
little more interesting this year.
“Rakrakan Festival™” was born out of our desire to create the largest OPM gathering in the country – to honour
and celebrate our music, talents, and culture – and attempt to bring it to an international level. Taking
inspiration from globally-renowned music festivals such as “Warped Tour” and the legendary “Woodstock,” we
wanted to establish an avenue for the country’s finest mainstream and indie musicians to gather together and
show us what OPM is truly made of; astonishingly, the response was a combined crowd of 30,000 rock-fuelled
fans in both “Rakrakan Festival™ 2013” and “Rakrakan Festival™ 2014” – the latter being hosted at the same
venue this year – all geared up and eager to sing, scream, jump, and dance with their fists up in the air as a
salute to Original Pinoy Music.
“Rakrakan Festival™ 2015” will feature THREE stages, SEVENTY of the best local acts from Luzon to Mindanao, a
free-for-all skateboarding area for extreme sports enthusiasts, wide array of food choices, the largest all-indie
merchandise bazaar in the metro, street art competition, and many other exciting activities for an expected
audience of at least 12,000. We have already tested the waters with two critically acclaimed festivals during the
previous years, and we are now more vigorous than ever to make “Rakrakan Festival™” a brand that every selfconfessed OPM lover would remember, and be proud of, for generations to come. Thus, it would be to our great
privilege and advantage to have your support and be there with us to witness the best of what OPM can do.
Attached herein are the preliminary details of “Rakrakan Festival™ 2015,” our Media Partner package, sample
photos of last year’s festival, and our presentation deck. Hope we can set a meeting with you at your soonest,
most convenient time to discuss further. Should you have any clarifications, comments, or suggestions, do not
hesitate to contact me through e-mail at [email protected] and/or mobile at +639275629670.
Looking forward to your positive feedback!
Keith Imhel M. De Latorre
Business Development Manager
Rakista.com | R.E.C.
Mobile: +639275629670
Landline: 831-1153
-1-
RAKRAKAN FESTIVAL: ROCK ‘TIL YOU DROP™
Music + Extreme Sports + Bazaar
Appendix I: Event Details
“Rakrakan Festival: Rock ‘Til You Drop™” is an annual year-end music festival which celebrates the culture of
OPM, its talents, and its future. It brings the nation’s best artists together with their supporters, an all-Pinoy
indie merchandise bazaar, food concessionaires, free-for-all skateboarding, live art, and many other activities, all
in one grand concert area. Rakista.com aims to establish “Rakrakan Festival™” as the biggest and loudest, most
exciting, and most anticipated 100% OPM festival brand in the country, catering to a broader, more
international range of audience, one festival at a time.
Date
Venue
No. of bands
Stages
Start Time
End Time
Ingress
Egress
Target Attendance
: December 19, 2015
: Globe Circuit Events Ground, Circuit Makati
: 70 bands (combination of both mainstream and indie artists)
: 3 Stages
: Gates open at 12PM, concert starts at 2PM
: December 20 at 4AM
: December 18 at 12AM
: December 20, from 4AM to 9AM
: 12,000 up
Main Event Activities:
 3 Stages playing at the same time: Move Stage featuring alternative, pop rock, and mostly mainstream
artists; Mosh Stage featuring rock, hardcore, and metal bands; and the Groove Stage featuring reggae,
ska, electronica, and jazz and soul acts
 Performances of at least 70 OPM artists (tentative): Slapshock, Greyhoundz, Kjwan, Razorback, Sandwich,
Save Me Hollywood, Mayonnaise, Rocksteddy, Callalily, Chicosci, Imago, Moonstar88, 6Cyclemind, Ely
Buendia, Pepe Smith, Urbandub, Tropical Depression, Brownman Revival , Jeck Pilpil and Peacepipe,
Barbie Almalbis, Tanya Markova, etc.
 Extreme Sports – free-for-all skateboarding exhibition and competition
 Merchandise Bazaar – the biggest congregation of local indie merchandisers all in one venue!
Other Activities:
 Food Bazaar
 Live Art
 Media Coverage
 Sponsors’ product distribution/selling (Shoes, T-Shirts, Drinks, Beers)
 Tattoo Booths
 Contests
 Models
Previous Media Partners:
 Philippine Daily Inquirer
 Abante
 People’s Tonight
 People’s Journal
 Gala Magazine





-2-
Bands Magazine
Top 40 Magazine
Business Mirror
Pilipino Mirror
Pulp Magazine

















Jam 88.3
Wow FM
Big Radio 107.5
99.5 Play Fm
Channel V
Make It Makati (Ayala’s media arm)
Rappler
GMA Online
OLX
MTV Pinoy
Inquirer.net
Radio Republic
WhenInManila.com
Pep.ph
Yahoo Ph
Manila Concert Scene
Etc.
Other Media Values:
 Billboard
 MTV
 SM Cinemas
 SM Malls
 Fliers and Posters
o School and Universities
 University of Makati, UP Manila, UP Los Banos, UP Diliman, UE Manila, UE Caloocan, FEU,
CEO PUP, De la Salle University, San Beda College, STI, RTU, JRU, Miriam Collage, Adamson,
WCC, UST, San Beda College, etc.
o Events
o Bars
o Partnered Shops and Merch
 Social Media
Statistics:
 Rakista.com
o Rakista App for IOS and Android: 100k downloads
o 11 million monthly CPM (page views)
o Average Duration: 22 minutes
o Source: March 2015 - Google Analytics
 Facebook: Red Horse beer: 1.1M+ likes, Rakista: 700k+ likes
 Twitter: Rakista, 17K+ followers.
-3-
MEDIA PARTNERSHIP CONTRACT
96.3 EASY ROCK AND RAKISTA.COM
This is to certify that 96.3 Easy Rock has agreed to become an Official Radio Partner of Rakista.com for Rakrakan
Festival.
As Radio Partner, Rakista.com would like to request the following:
 Minimum of eight (8) 30-second event plugging via AOB or Radio Ad daily for two (2) weeks (total of 112
radio plugs) prior to Rakrakan Festival
o Script for your approval
In return, Rakista.com will provide the following:
1. Six (6) pairs of Draven Shoes
2. Two (2) cases of Monster Energy Drink
3. “Official Radio Partner” billing in all Rakrakan Festival collaterals
4. Logo inclusion in Print Collaterals
a. Minimum of 2,000 Event Posters (To be distributed at campuses, bars, studios, events, etc)
b. Minimum of 25,000 Fliers (To be distributed in campus areas, bars, and events)
5. Online
a. Logo inclusion in Online Collaterals.
b. Logo inclusion in Event Flash Banner Advertisement in Rakista.com
i. Duration : One month
ii. Estimated Page views per month (CPM) : 11 million
c. Brand mention in all our social media accounts.
i. Red Horse beer Face Book Page: 1.2M+ likes
ii. Rakista Facebook Page: 730k+ likes
iii. Rakrakan Festival Facebook Page: 40k+ likes
d. Mass Email / Newsletter
i. Event Poster email sent to all members of rakista.com (150,000)
ii. 3 Mass Emails
e. Logo display in Rakista.com that is linked to your website for 1 month. (homepage)
f. Logo display in www.rakrakanfestival.com that is linked to your website for 1 month
6. Media Partners
a. Inclusion of logo on poster on all print media partners
7. LED Display (Stage Backdrop)
a. Acknowledgement Brand Logo display during the event (at least 10 rotations)
b. Playback of your TVC video (30 seconder) at the event’s LED screen. (at least 10 rotations)
8. Streamers
a. 4 streamers (5ft length x 10ft width max size)
9. Program Proper
a. Live Acknowledgement
b. VIP / Backstage Passes : 10
c. General Passes : 20
d. General Passes for Promo: 30
-4-
10. Logo inclusion on all tickets
11. Logo inclusion on Billboards
12. Logo inclusion on Official TVCs
a. Uploaded to Website, Facebook and Youtube
b. SM Cinemas and other partners
Terms and Conditions:
1. Company will provide Rakista.com with the materials, video, booth, and additional banners that it wishes to
display at the event.
Signed by:
____________________
Name
Position
96.3 Easy Rock
____________________
Harold P. Solomon
CEO
Rakista.com | REC
-5-
Appendix II:
“Rakrakan Festival™ 2015” Sample Poster
-6-
“Rakrakan Festival™ 2014” Poster
-7-
Appendix III: Sample Photos
-8-
-9-

Date: July 26, 2005

Transcription

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