Use Case 3 (Scenario2) Survey Results

Progetto SPECIFI (CIP-ICT PSP Call 2012) www.specifi.eu
PILOT TRENTINO – Use Case 3 – Scenario2: Touristic Annotated Videos
Author: Francesco Botto (CREATE-NET) the 18th of December 2013
Use Case 3 (Scenario2) Survey Results:
Early Users’ Feedback – winter 2013
Introduction
The survey is part of the “Early users’ feedback” task, in the Phase II “Idea refinement” of the
Trento Use Case 3 - Scenario3 Activity Plan. It composes the 1st phase of users’ involvement being
the first check on the early service idea created by the Pilot Facilitator (CREATE-NET) with the
cooperation of the Project Key Partner (INTERPLAY SOFTWARE) and the Local Key Stakeholder
(Comune di Trento).
The aim of the survey is to check with users the interest in the service idea and receive suggestions
for its improvement. The objective is to modify the system by leveraging on the survey results before
the piloting phase.
The survey adopted the Survey Planet web service (www.surveyplanet.com) with a questionnaire
opened the 12-13/12/2013. CREATE-NET managed the interviews on connected Tablets to tourists in
the Trento city center during the 12 and 13th of December 2013. 56 tourists participated randomly.
Chromatic scale for “scoring” answers:
min
0-1
1-2
2-3
3-4
4-5
MAX
Progetto SPECIFI (CIP-ICT PSP Call 2012) www.specifi.eu
PILOT TRENTINO – Use Case 3 – Scenario2: Touristic Annotated Videos
Author: Francesco Botto (CREATE-NET) the 18th of December 2013
List of questions
1.
2.
3.
4.
5.
6.
Nationality
[1 answer]
Gender
[2 options: M/F]
Age
[3 options: <25/25-39/40-60/>60 ]
Did you use Websites in order to organize your visit?
[1 answer]
Is it the first time you visit Trento?
[2 options: Y/N]
7.
Do you have any comment or suggestion in order to increase your interest in the service?
How much are you interested in a web service (from home and in mobility, but not for
Smartphones) with interactive (the tourist will surf) annotated videos (video clips, texts,
audios…) on the main cultural tourist sites of Trento town?
[Scoring: 1(min)-5(max)]
[3 answers]
8.
Would you like to give you email address for similar further questionnaire?
[1 answer]
Progetto SPECIFI (CIP-ICT PSP Call 2012) www.specifi.eu
PILOT TRENTINO – Use Case 3 – Scenario2: Touristic Annotated Videos
Author: Francesco Botto (CREATE-NET) the 18th of December 2013
Survey results
Question 1 (Essay)
1. Nazionalità
Nazione
Italia
Germania
Spagna
Regno Unito
Total Answered: 56
Number
50
4
1
1
Comment: survey’s participants coming from 4 different countries are mostly Italians (90%).
Question 2 (Option)
2. Genere:
Option
Maschio
Femmina
Total Answered: 56
Number
32
24
%
57 %
43 %
Comment: the gender participation is equilibrated with a slight predominance of males.
Question 3 (Option)
3. Età
Option
Number
<25
13
25-39
17
40-60
21
>60
5
Total Answered: 56
%
23 %
30 %
38 %
9%
Comment: the age participation is pretty equilibrated with predominance of the 40-60 slot (~40%).
Question 4 (Form)
4. Hai utilizzato un sito Web per organizzare la tua visita a Trento?
Answers:




Si, non ricordo quale: 8
VisitTrentino: 2
UniTn: 2
Eurospin Viaggi: 2
Progetto SPECIFI (CIP-ICT PSP Call 2012) www.specifi.eu
PILOT TRENTINO – Use Case 3 – Scenario2: Touristic Annotated Videos
Author: Francesco Botto (CREATE-NET) the 18th of December 2013



Booking.com: 1
B&B Italia: 1
Comune di Trento (Mercatini di Natale): 1
Total Answered: 17/56
Alternative answers:

Libri: 1
Comment: only 17 on 56 participants (30%) used websites to plan the visit. In this group the 50% do
not remember the specific website.
Question 5 (Option)
5. E’ la prima volta che visita Trento?
Option
Si
No
Total Answered: 56
Number
29
27
%
52 %
48 %
Comment: for the 50% of participants it was the first visit in Trento.
Question 6 (Scoring: 1=min 5=max)
6. Quanto sarebbe interessato a un servizio Web (da casa o in mobilità, ma
non per Smartphones) con video annotati (con clip video, testi, audio ... di
approfondimento) ed interattivi (a navigazione dell’utente) sui principali
siti turistici della città di Trento?
Value
(Trento Pilot – Use Case 3 - Scenario2)
Total Answered: 56
1
2
3
4
5
Non
Poco
Molto
interessato interessato Neutro Interessato interessato
5
5
6
26
14
Average
3.7
Comment: the suggested issue is appreciated by tourists with an average interest of 3,7/5.
Progetto SPECIFI (CIP-ICT PSP Call 2012) www.specifi.eu
PILOT TRENTINO – Use Case 3 – Scenario2: Touristic Annotated Videos
Author: Francesco Botto (CREATE-NET) the 18th of December 2013
Question 7 (3 answers)
7. Per aumentare il proprio interesse verso il servizio proposto (item 6.),
avrebbe alcune raccomandazioni o suggerimenti?
Answers:



















Valorizzare il patrimonio artistico/culturale e museale, con apertura e costi: 10
Con info per alloggi, shopping, low cost e convenzioni : 10
Con info suristoranti, pub, eventi e divertimenti : 9
Anche per Smartphone, su App : 8
Servizio semplice da usare : 6
Con itinerari particolari, collegato/link con siti turistici e video dell’intera
Provincia : 5
Tante foto : 3
Con dettagli sui trasporti (bus) : 3
Con i commenti degli utenti (social) : 3
Con info storiche di collegamento tra i siti : 2
Georeferenziato : 2
Almeno bilingue (Ita/Eng) : 1
Con servizi di prenotazione : 1
Preferisco informazioni cartacee : 1
Spieghi cosa c’è da vedere in città : 1
Video leggeri e alta qualità : 1
Senza bachi : 1
Esteticamente bello : 1
Adeguata promozione : 1
Total Answers: 70
Question 8 (Form)
8. Se vuole può lasciare un indirizzo email per seguire gli sviluppi dei
servizi ed eventualmente essere ricontattato/a per una nuova rilevazione
alla fine del progetto:
Emails (language):
1.
2.
3.
4.
5.
6.
7.
8.
9.
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
10. [email protected]
11. [email protected]
12. [email protected]
13. [email protected]
14. [email protected]
15. [email protected]
16. [email protected]
17. [email protected]
18. [email protected]
Total Answered: 18
Comment: CREATE-NET will evaluate if and how the 18 contacts will be used for the final service
evaluation.
Progetto SPECIFI (CIP-ICT PSP Call 2012) www.specifi.eu
PILOT TRENTINO – Use Case 3 – Scenario2: Touristic Annotated Videos
Author: Francesco Botto (CREATE-NET) the 18th of December 2013
Actions check-list
General infos. The participants’ group is small (56 units) with little predominance of Males
(57%) and Italians (50/56). For the 52% of participants it was the first visit in Trento.
Websites. The 17% of participants used the Web to organize the visit in Trento, in this group
the 8 do not remember the website, 2 used VisitTrentino website (operated by Trentino Marketing),
2 used the Eurospin Viaggi website, 1 used Booking.com as well as B&B Italia and the Christmas
Market page on the Trento City website.
The interest in the Scenario2 tourists’ web service (Questions 6) can be considered of users’
interest since the average evaluation is 3.7 on an evaluation range that goes from 1(min) to 5(max).
This means that the Scenario2 service should be implemented.
Only the 32% (18/56) of participants would participate to further activities for service
improvement and evaluation (Questions 8).
Therefore the actions check-list is focused on the open users’ suggestions (Question 7).
The following table summarizes the items suggested by users with an action-check to be
considered by Interplay Software (with the possible cooperation of Comune di Trento, the Use Case
3 “Local Key-Stakeholder”) for the service improvement and further project documentation (WP6
and WP2).
Nr.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
SUGGESTED ISSUE
IMPLEMENTED
COMMENTS
(No/Yes: when) (why not implemented, other)
Touristic Annotated Videos (Scenario2):
Valorizzare il patrimonio artistico/culturale e
museale, con apertura e costi: 10
Con info per alloggi, shopping, low cost e
convenzioni: 10
Con info suristoranti, pub, eventi e
divertimenti: 9
Anche per Smartphone, su App : 8
Servizio semplice da usare: 6
Con itinerari particolari, collegato/link con
siti turistici e video dell’intera Provincia: 5
Tante foto: 3
Con dettagli sui trasporti (bus): 3
Con i commenti degli utenti (social): 3
Con info storiche di collegamento tra i siti: 2
Georeferenziato: 2
Almeno bilingue (Ita/Eng): 1
Con servizi di prenotazione: 1
Preferisco informazioni cartacee: 1
Spieghi cosa c’è da vedere in città: 1
Video leggeri e alta qualità : 1
Senza bachi: 1
Esteticamente bello: 1
Adeguata promozione: 1