SportCrafters 2013 Press Kit

Transcription

Challenge Your Mind & Body
2013 Interbike Press Kit
U.S./International Marketing Contact:
Sarah Houser
[email protected]
Tel. 574-243-2453
www.sportcrafters.com
51345 Bittersweet Road, Granger, IN 46530
574-243-2453 | www.sportcrafters.com
BOOTH: 34166
Contents Overview
4 – SportCrafters ARC Technology
5 – Introducing: The Omnium Trainer
6 – SportCrafters Rollers
8 – SportCrafters Trike Trainers
10 – SportCrafters Handcycle Trainers
12 – Accessories
13 – Company History & Quick Facts
Company Contacts
Peter Colan, Owner
[email protected]
Patrick Kulwicki, Product Manager
[email protected]
Sarah Houser, Marketing Manager
[email protected]
Chuck Albaugh, Production Manager
[email protected]
FOR IMMEDIATE RELEASE
PRESS RELEASE SportCrafters 2013 – Omnium Trainer
Come visit us at Interbike, Booth 34166
SportCrafters introduces the Omnium – the world’s first folding race warm-up trainer
SportCrafters, the world’s largest manufacturer of bicycle rollers, is proud to introduce the only
folding race warm-up trainer on the planet that folds up small enough to meet FAA regulations
for carry-on size luggage, and does not wear race tires like traditional stationary trainers. This
lightweight, compact trainer provides enough resistance for high-intensity intervals during race
warm-up, can be tossed in a backpack for the commute across town, and easily unpacked for
a spin at the hotel during a business trip.
“We have received tremendous response from the cycling
community about this product,” says Peter Colan, Owner of
SportCrafters. “It solves a problem that all competitive
athletes have: namely, transporting a heavy, bulky trainer to
events.” The SportCrafters Omnium Trainer provides the
perfect solution.
The Omnium is incredibly easy to use. The frame pivots at two
points, folding over itself and locking in place with the skewer.
When unfolded, the middle section telescopes to fit any
wheelbase. The two front supports screw into the trainer frame to ensure stability during use, and
slip into the hollow sections of the frame when the trainer folds up. The front fork mount reduces
the risk of chain alignment issues resulting from removing the rear wheel or skewer. In addition,
because the trainer does not clamp to the rear wheel, you
do not have to worry about wear on your expensive race
tires.
What makes the resistance in the rear drums possible is
SportCrafters’ patent-pending ARC Power Modulation
Technology. High-power magnets are drawn closer to the
inside of the rear roller drum as speed increases, and, in turn,
resistance increases. The system is simple, solid, and does
not require maintenance. Compared to similar technology,
ARC provides real-road progressive resistance over a larger
range of speed. Essentially, this technology obsoletes the fluid system that is so prevalent today,
because it provides the same power profile but is lighter weight, will never leak and is legal to
carry on to an airplane.
SportCrafters will be exhibiting at Interbike, and you can visit us at Booth 34166. We will be
accepting exactly 100 orders for the Omnium – limit one per dealer, so come see us early! Also
check out our product demos, Interbike Specials, funky photo booth on Wednesday and
Thursday, and GoldSprints contests from 10am – 1pm on Friday! The SportCrafters Omnium
Trainer will be available through several national and international distributors by Spring 2014 for
$449.00. High-resolution photography will be available on September 10, 2013. Please contact
Sarah Houser, Marketing Manager, at [email protected].
ARC Power Modulation Technology
SportCrafters recently developed ARC Power Modulation
Technology, which provides the foundation for most of our
product line. High-power magnets are drawn closer to the
inside of the rear roller drum as speed increases, and, in
turn, resistance increases. Benefits of this new technology
include:



Cyclists experience the same resistance that they would find on a fluid
stationary trainer, but without the tire wear that comes with clamping to
the rear wheel.
Tests have concluded that the power
profile with speed comes as close as
possible to real-road conditions.
As an added benefit, the resistance
unit adds less than a pound to the
standard roller drum. Also, there is
absolutely no maintenance required
and no risk of fluid leakage.
Our customers can purchase progressive
resistance drums, also known as OverDrive drums, to upgrade their existing
SportCrafters or CycleOps brand rollers. The drums may be compatible with
other brands, and we will work with the customer to determine appropriate fit.
“... We are loving the rollers, especially with this year’s extended Colorado winter…The
resistance is also making it much easier for the athletes to do high power workouts inside
without having to get on the trainer. Resistance feel wise, I can’t tell the difference between
your rollers and high quality fluid trainer.” - Michael Durner | Coach, Military & Veteran
Cycling, United States Olympic Committee
Introducing: The Omnium Trainer
From Latin “omni” meaning “all”. All seasons. All bikes. All purpose.
The SportCrafters Omnium is the only trainer on the planet that folds up small enough to
fit in a carry-on bag, and does not wear race tires like stationary trainers. Take your
race warm-up to a new level with enough resistance for high-intensity intervals, then put
the trainer in your backpack for the commute across town. With every inch engineered
to absolute perfection, you won’t leave home without your SportCrafters Omnium.
FEATURES




Powered by ARC, the Omnium delivers

Fork mount, so no risk of chain alignment
real-road resistance
issues from removing the rear wheel or
Folds up to meet FAA regulations for
skewer
carry-on size luggage

Telescopes to fit any wheelbase
Does not wear expensive race tires like

Locking front supports ensure stability
traditional rear-locking trainers

100% designed and manufactured in Granger,
Indiana, USA
Highly effective cooling keeps drums
only warm to the touch

Lifetime warranty

MSRP: $449.00
High-res photography will be available on
September 10, 2013. Contact
[email protected].
OverDrive Pro Rollers
The SportCrafters OverDrive Pro Rollers are a high-performance roller set built around
our core values of quality, robust design and innovation. Powered by ARC Technology,
OverDrive delivers the same power profile as a fluid stationary trainer with magnetic
technology contained inside the rear roller drum. Ramp up your roller training and race
warm-up, and benefit from improved handling and cadence.
FEATURES

Guaranteed to improve rider technique

and power with regular use


and control, and improves cadence during
Delivers enough top-end resistance for
even the most powerful athletes
high-intensity intervals

Does not wear expensive race tires like
traditional rear-locking trainers
Activates core muscles required for balance
Indiana, USA

MSRP: $399.00
Our OverDrive Pro
Rollers will also be
featured at the 4iiii
Innovations booth
(27151). Check them
out!
Lifetime warranty
Cadence Rollers
The SportCrafters Cadence Rollers set the industry standard for durable quality and
performance. Aluminum drums are precision-lathed and computer spin balanced to
guarantee perfection. You will never suffer from I.T.B (Indoor Training Boredom) ever
again – the Cadence Rollers challenge your mind and body. Hit the road in the spring
miles ahead of stationary trainer users with your SportCrafters Cadence Rollers.
FEATURES

Guaranteed to improve rider technique

and with regular use

Precision-lathed aluminum drums are
and control

quiet and smooth

Folds in half and stands upright for easy
Activates core muscles required for balance
Indiana, USA

Lifetime warranty
storage
MSRP: $299.00
Replacement OverDrive
Drum
Instantly upgrade your existing roller set with a
Replacement OverDrive Drum. The progressive resistance
drum will automatically integrate with SportCrafters and
CycleOps brand aluminum rollers. The drum may be
compatible with other roller brands, and we will work with
our customers to determine appropriate fit.
MSRP: $149.00
OverDrive Trike Trainer
SportCrafters is the only company on the market manufacturing a trainer built
specifically for recumbent trikes. Easy to use, lightweight and portable, the OverDrive
Trike Trainer is perfect for the active trike customer. Powered by ARC Technology, the
trainer will get your heart pumping and help you stay in shape during the winter months.
Not feeling like a high-intensity workout? Simply turn the trainer around and the
progressive resistance is gone, leaving you with an easy spin.
FEATURES

Change the resistance level simply by

changing gears

Powered by ARC, the OverDrive Trike
requires no clamping on the rear skewer

Trainer delivers real-road resistance

Lightweight, compact and easy to
Accommodates 20” and larger wheels and
Indiana, USA

transport and store
MSRP: $249.00
We will be featuring a demo of
the OverDrive Trike Trainer with
Catrike in our booth. Also, be sure
to visit the Catrike booth (6013)
where they will be using the
OverDrive Trike Trainer for trike
demos!
Lifetime warranty
Mag Trike Trainer
The SportCrafters Mag Trike Trainer is perfectly suited for those just getting into
recumbent trike riding, or who want a low to moderate workout. Lose weight and stay
in shape during those challenging winter months in the comfort of your home. The
durable SportCrafters design will last for years and years, and you can easily upgrade
with an OverDrive drum when you’re ready to turn up the intensity.
FEATURES




Low to moderate resistance level
changing gears

Easily replace Mag drum with OverDrive
drum, so your trainer can grow along with
transport and store
your fitness goals
Accommodates 20” and larger wheels

and requires no clamping on the rear
skewer
Indiana, USA

MSRP: $199.00
Lifetime warranty
OverDrive Handcycle Trainer
SportCrafters is revolutionizing the way competitive para-cyclists train with the
OverDrive Handcycle Trainer. The lightweight, portable trainer does not require
removing the footrests like stationary trainers, and thus allows for the most effective
body position during training. Easily adjusts to various footrest widths, and optional
Rhythm accessory smooths the ride during high-intensity intervals.
FEATURES

Requires no installation – simply roll on

and off the trainer to use

so can be used with high quality tires during
Rhythm accessory allows trainer to move
with fore-aft motion that can occur
during hard efforts
Does not wear tires like stationary trainers,
race warm-up

Indiana, USA

MSRP: $325.00
Athletes warming up on the
OverDrive Handcycle Trainer
before the USA Cycling
Paracycling National
Championship Time Trial.
Lifetime warranty
Mag Handcycle Trainer
The SportCrafters Mag Handcycle Trainer is the ideal training partner for recreational
handcycle athletes. Easily adjustable, compact for storage, and just enough resistance
to keep your heart pumping while you’re training indoors. The best part: set up, use
and put away the trainer without any assistance. Optional Rhythm accessory reduces
the effect of any “rocking” motion during the pedal stroke.
FEATURES

Requires no installation – simply roll on

and off the trainer to use

drum, so your trainer can grow along with
changing gears

Low to moderate resistance level

transport and store
Easily replace Mag drum with OverDrive
your fitness goals

Indiana, USA

MSRP: $249.00
Lifetime warranty
Fork Stand
The SportCrafters fork stand can be attached to
the OverDrive Pro Rollers and Cadence Rollers.
Simple fork mount design is easy to adjust for
wheelbase and turns the rollers into an all-around
trainer. Perfect for families with varying roller skills,
or for those easy spins in front of your favorite
evening sitcom.
MSRP: $89.00
Training Mat
Our custom SportCrafters training mat is extralong to suit two-wheel bicycles, handcycles and
recumbent trikes. Durable rubber material will
withstand years of use and abuse. Provides a
smooth surface perfect for all SportCrafters rollers
and trainers.
MSRP: $79.00
Rhythm
For use with any SportCrafters Trike or Handcycle
Trainer. Allows the trainer to move fore and aft
slightly to offset any “rocking” motion caused by
pedal stroke. Not an essential accessory for all
trainer users, but has been found especially
helpful for handcyclists.
MSRP: $99.00
Company Background
SportCrafters was formed in 1996 making private-label cycling products for Nashbar
and CycleOps. For almost 20 years, the experts at SportCrafters have been consistently
improving on a solid bicycle roller design acclaimed by Bicycling Magazine as having
an “exquisite ride and great looks.” Two years ago, we developed the ARC Power
Modulation Technology, which
paved the way for the
SportCrafters line of OverDrive
rollers and trainers and the new
Omnium Trainer.
All products are designed and
manufactured in Granger,
Indiana with precision
manufacturing equipment.
Much of the tooling used in
production is built in-house.
Almost all raw material is
purchased from steel mills, extrusion mills and injection molders from within a 30-mile
radius of the SportCrafters facility. This allows our
staff to have maximum control over quality, quickly
communicate with suppliers, and guarantee the
fastest possible lead times.
SportCrafters was built on a solid foundation of
customer service excellence, and that value fuels
the entire organization. Our products are constantly
being evaluated and tested by industry experts,
and customer feedback shapes future product
design. When our customers call or e-mail
SportCrafters, they will receive a personal and
thoughtful reply from one of 5 full-time employees.
In many cases, they will be speaking directly with
the creative minds that invented, assembled and
boxed their SportCrafters roller or trainer.
Quick Facts
Why is the ARC magnetic resistance technology an exciting new development?
Compared to similar technology, ARC provides real-road progressive technology over
a larger range of speed. Essentially, this technology obsoletes the fluid system that is so
prevalent today, because it provides the same power profile but is lighter weight, will
never leak and is legal to carry on to an airplane. In addition, the technology is
applicable to an infinite variety of training products – we have only begun to scratch
the surface.
How do SportCrafters Rollers differ from other rollers on the market?
Other manufacturers boast designs that make rollers “easier to ride.” Rollers are difficult
to ride for a reason, and a set that forgives bad cycling habits does not do the rider any
favors. SportCrafters Rollers are built to be robust and practical, so that they will both
hone essential skills and last for years and years.
Where can I buy SportCrafters products?
SportCrafters is committed to supporting Independent Bicycle Dealers. We do not sell
direct, and enforce a MAP Policy that inhibits online retailers from undercutting bike
shops. Any bike shop can apply to be a SportCrafters dealer and order product right
away. You will also find SportCrafters rollers and trainers through TerraTrike, Bike-On, Top
End, Planet X in the UK, and dozens of independent bicycle dealers across the United
States and Canada. We are interested in expanding our international distributor and
dealer network – contact Sarah Houser at [email protected].
Who uses SportCrafters products?
SportCrafters rollers and trainers are currently being used by professional and elite
athletes all over the world, including the U.S. Paralympic Team and the U.S. Olympic
Training Center, Cycling Australia, and Team Kenda.
What is next for SportCrafters?
We will never stop looking for the next step, the better design, the thing others haven’t
thought of. Currently in the works is a revolutionary stationary trainer design utilizing the
ARC technology that does not require removing the rear wheel and will not wear race
tires. You will also see new accessories available within the next year, including a
carrying case for the Omnium.
High-res photography will be available at www.SportCrafters.com on Sept. 10, 2013.
Let us know if you require any materials not provided in this Press Kit. Please contact us
for appointments at Interbike (booth #34166) so you can see our product line in action.
We are happy to send product for review, arrange interviews and send information
through snail mail.
U.S./International Marketing Contact:
Sarah Houser
[email protected]
Tel. 574-243-2453
www.sportcrafters.com

SportCrafters 2013 Press Kit

Transcription

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