IPL Scorecard

Eight percentage
point increase in
male viewership
during IPL
Pre-IPL
Overall cumulative reach for
the first 12 matches
Total population
(million)
Market
IPL averaging
at a TRP of 5.2
(first 9 match days)
Cumulative
reach (mn)
% of population
reached through IPL
Avg TRP
Market
131
74.2
57
ALL
INDIA
North West*
62.8
37.4
60
West
Bengal
6.0
West Bengal
36.7
23.6
64
North
West*
6.0
Andhra Pradesh
13.8
7.5
54
Karnataka
4.6
Karnataka
10.5
5.8
56
Andhra
Pradesh
4.4
Tamil Nadu
14.2
5.5
38
Tamil Nadu
3.6
3.8
1.4
38
Kerala
3.2
New Delhi
12.5
7.7
61
Mumbai
6.9
Mumbai
14.2
7.5
53
Hyderabad
6.7
Kolkata
9.4
5.9
63
Kolkata
6.5
Hyderabad
5.7
3.6
63
New Delhi
5.6
Bangalore
5.6
3.1
55
Bangalore
5.2
Chennai
6.4
2.2
34
Chennai
3.5
ALL INDIA
Kerala
5.2
*North West India (Gujarat, Maharashtra, Madhya Pradesh, Punjab, Chandigarh, Himachal Pradesh, Rajasthan, Haryana and Delhi)
IPL scorecard on ratings
Date
Matches
(Played at)
Match
Ratings (%) sequence
Team-wise
ratings
Match Time
ranking band
7.2 Match 1
1 Prime time
18 Apr MI/RCB
(Mumbai)
5.9 Match 5
2 Prime time
23 Apr CSK/MI
(Chennai)
5.9 Match 8
3 Prime time
20 Apr DC/KKR
(Kolkata)
5.8 Match 4
4 Evening
24 Apr DC/RR
(Hyderabad)
5.4 Match 9
5 Prime time
21 Apr KP/RR
(Jaipur)
5.3 Match 6
6 Prime time
21 Apr RR/DD
(New Delhi)
5.1 Match 3
7 Prime time
25 Apr KP/MI
(Mohali)
5.0 Match 10
8 Prime time
22 Apr DC/DD
(Hyderabad)
4.7 Match 7
9 Prime time
19 Apr CSK/KP
(Mohali)
4.5 Match 2
10 Evening
4.0 Match 12
11 Prime time
3.6 Match 11
12 Prime time
19Apr
RCB/RR
(Bangalore)
26 Apr KKR/CSK
(Chennai)
Female 45%
Male 63%
Female 37%
Higher walk-ins from
the 35 yrs + age group
during IPL
Pre-IPL
Age 55+ 8%
Age 45-54 11%
Age 35-44 11%
Age 25-34 20%
9 days of IPL
Age 15-24 27%
Age 10-14 13%
Age 4-9 9%
Age 55+ 12%
Age 45-54 13%
Age 35-44 13%
Age 25-34 20%
Age 15-24 26%
Age 10-14 10%
Age 4-9 6%
Six percentage point
increase in SEC A. Overall
increase seen through
SEC A to C
Pre-IPL
Sec D 38%
Sec C 22%
9 days of IPL
Sec B 24%
Sec A 16%
Sec D 27%
Sec C 24%
Sec B 27%
Sec A 22%
Ratings (%)
Team name
18 Apr KKR/RCB
(Bangalore)
Male 55%
9 days of IPL
Royal
Challengers
Bangalore
17.1
Mumbai
Indians
16.8
Top 20 programmes
(1630 – 2430)
(All channels)
Kolkata
Knight Riders
16.6
IPL dominating the 1630-2430 time
band. All top 20 programmes are IPL
matches
Avg TRP of top 20 programmes:
Pre-IPL 2.8; during IPL 5.08
Deccan
Chargers
15.9
Pre-IPL (4 Apr-12 Apr 2008)
Kings XI
Punjab
14.8
Rajasthan
Royals
14.4
Chennai
Super Kings
14
Delhi
Daredevils
9.8
Channels
Star Plus
Zee TV
Sony
Programme
Chhote Ustad
Bidayi
Kyunki Saas Bhi Kabhi...
Banoo Main Teri Dulhaan
Saath Phere
Kahaani Ghar Ghar Ki
Naagin-Vaadon Ki Agni Pariksha
Kasturi
Kasamh Se
Prithviraj Chauhan
Maayka
Kis Desh Mein Hai Meraa Dil
Betiyann Ghar Ki Lakshmi
Saibaba
Jo Jeeta Wohi Super Star
Baa Bahoo Aur Baby
Raja Ki Aayegi Baarat
Aladdin Jaanbaaz Ek Jalwe Anek
CID
Overall share gain for the channel across dayparts...
Evening to prime time band for the channel during IPL
jumps by 404% over the previous week
Pre-IPL
9 days of IPL
TRP %
4.66
3.91
3.78
3.64
3.41
3.15
2.94
2.9
2.84
2.84
2.76
2.63
2.56
2.52
2.4
2.23
2.19
1.8
1.71
9 days of IPL (18 Apr-26 Apr 2008)
501%
0600-0959 1000-1359
1400-1759
404%
1800-2159
Channel: SET MAX
Programme
2200-2559
Source: TAM; TG: CS 4+; Period: pre-IPL (4 Apr-12 Apr) & 18 Apr – 26 Apr 2008
...results in denting viewership across key genres including general entertainment
Share of viewing (Time: 16.30 to 24.30)
9 days of IPL
13.93
4.89
2.85
3.88
3.87
19.94
Pre-IPL
16.72
0%
6.08
20%
Business news
Hindi news
40%
English entertainment
Hindi niche
Source: MindShare Insights
Infotainment
English movies
Kids
Music
3.49
4.54
3.91
60%
English news
Fashion & lifestyle
6.43
80%
Hindi mass
100%
Hindi movies
Sports
Graphics by Sandeep Bhatnagar/Mint
DLF IPL T20 KKR/RCB-BG
DLF IPL T20 DC/KKR-KO
DLF IPL T20 DC/RR-HY
DLF IPL T20 CSK/MI-CH
DLF IPL T20 MI/RCB-MU
DLF IPL MID-GAME ANALYSIS
DLF IPL T20 KP/RR-JP
DLF IPL T20 RR/DD-DL
DLF IPL MID-GAME ANALYSIS
DLF IPL POST-GAME ANALYSIS
DLF IPL T20 KP/MI-MO
DLF IPL T20 DC/DD-HY
DLF IPL T20 CSK/KP-MO
DLF IPL T20 RCB/RR-BG
DLF IPL T20 CSK/KP-MO
DLF IPL T20 KKR/CSK-CH
DLF IPL PRE-GAME ANALYSIS
DLF IPL MID-GAME ANALYSIS
DLF IPL MID-GAME ANALYSIS
DLF IPL MID-GAME ANALYSIS
TRP %
7.3
6.6
6.3
6.0
5.9
5.7
5.7
5.5
5.4
5.4
5.4
5.1
5.1
4.2
4.0
3.8
3.7
3.7
3.7
3.5