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Motorcycles in China - The Freedonia Group
CLICK TO VIEW INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS Table of Contents 2 List of Tables & Charts 3 Study Overview 4 Sample Text, Table & Chart 5 Sample Profile, Table & Forecast 6 Order Form & Corporate Use License 7 About Freedonia, Custom Research, Related Studies, 8 Motorcycles in China Industry Study with Forecasts for 2014 & 2019 Study #2658 | September 2010 | $5300 | 259 pages The Freedonia Group 767 Beta Drive www.freedoniagroup.com Cleveland, OH • 44143-2326 • USA Toll Free US Tel: 800.927.5900 or +1 440.684.9600 Fax: +1 440.646.0484 E-mail: [email protected] Study #2658 September 2010 $5300 259 Pages Motorcycles in China Industry Study with Forecasts for 2014 & 2019 Table of Contents Executive Summary Market EnvironmenT General....................................................4 Economic Overview.....................................6 Recent Economic Performance...................7 Economic Outlook...................................9 Demographic Overview.............................. 13 Population........................................... 13 Urbanization........................................ 15 Households.......................................... 16 Currency Exchange Rates........................... 17 Consumer Income & Expenditure Trends....... 21 Light Vehicle Market Trends....................... 24 Light Vehicle Supply & Demand............... 26 Light Vehicle Park................................. 28 Low-Speed Vehicle Market Trends................ 29 Low-Speed Vehicle Overview................... 30 Low-Speed Vehicle Supply & Demand....... 32 Public Vehicle Transportation Systems......... 34 Policy & Regulatory Factors....................... 36 Industrial Policy................................... 36 The Five-Year Plan............................. 37 Other Industrial Policy........................ 39 Motorcycle Emissions Standards.............. 42 Gas Motorcycle Bans.............................. 44 Regulations for Electric Motorcycles......... 46 Motorcycle Safety................................. 48 Counterfeiting...................................... 49 OVERVIEW Supply & Demand..................................... 51 Park....................................................... 53 Markets.................................................. 54 Transportation...................................... 56 Recreational & Sport............................. 60 Other.................................................. 64 Pricing Trends......................................... 67 Gas Motorcycles.................................... 68 Electric Motorcycles.............................. 70 Technology Trends.................................... 71 The Shift from 2-Stroke to 4-Stroke Engines............................. 74 Electric & Hybrid Engines....................... 75 International Context............................... 79 Foreign Trade....................................... 79 Gas Motorcycles................................. 81 Electric Motorcycles........................... 84 World Outlook for Motorcycles................. 84 GAS MOTORCYCLES General.................................................. 89 Gas Motorcycle Models.............................. 92 Cruisers............................................... 94 Scooters.............................................. 95 Underbones......................................... 96 Trikes & Sidecars................................... 97 Gas Motorcycle Engine Displacements.......... 99 Light Motorcycles............................... 101 Medium Motorcycles............................ 103 Heavy Motorcycles.............................. 107 ELECTRIC MOTORCYCLES General................................................ 111 Electric Motorcycle Models....................... 113 Mopeds............................................. 116 Electric Bicycles................................. 120 Scooters & Other................................ 124 Electric Motorcycle Power Sources............. 128 Lead-Acid Batteries............................. 130 Lithium Polymer Batteries.................... 131 Fuel Cells........................................... 132 REGIONAL TRENDS General................................................ 134 Regional Demographic & Economic Trends.. 136 Population Patterns............................. 137 Economic Outlook............................... 139 Regional Demand for Motorcycles............. 141 Central-North..................................... 144 Overview........................................ 144 Motorcycle Demand.......................... 146 Northeast.......................................... 148 Overview........................................ 148 Motorcycle Demand.......................... 151 Central-East....................................... 153 Overview........................................ 153 Motorcycle Demand.......................... 154 Central-South..................................... 157 Overview........................................ 157 Motorcycle Demand.......................... 159 Click here to purchase online Page Southwest......................................... 162 Overview........................................ 162 Motorcycle Demand.......................... 163 Northwest.......................................... 166 Overview........................................ 166 Motorcycle Demand.......................... 168 INDUSTRY STRUCTURE General................................................ 171 Industry Composition............................. 174 Market Share......................................... 177 Gas Motorcycles.................................. 178 Electric Motorcycles............................ 181 Product Development & Manufacturing...... 185 Marketing & Distribution......................... 188 Financial Issues & Requirements............... 190 Cooperative Agreements.......................... 192 Foreign Participation in the Chinese Market............................... 196 Legal & Regulatory Issues.................... 197 Joint Ventures.................................... 199 Wholly Owned Foreign Enterprises......... 201 Representative Offices......................... 202 Company Profiles Beijing Zhong Ke San Huan Hi-Tech.......... 204 China Chongqing Shineray Motorcycle........ 205 China Jialing Industrial........................... 206 Chongqing Jianshe Motorcycle................. 208 Chongqing Lifan Industry Group............... 210 Chongqing Loncin Industry Group............. 211 Chongqing Yingang Science & Technology.. 213 Chongqing Yinxiang Motor Group.............. 214 Dachangjiang Group............................... 215 Foton Lovol International Heavy Industries.................................. 216 Giant Manufacturing............................... 218 Guangzhou Benma Industrial................... 220 Guangzhou Dayang Motorcycle................. 221 Guangzhou Motors.................................. 222 Guangzhou Panyu Huanan Motors............. 223 Guangzhou Tianma Group Tianma Motorcycle............................... 224 Harley-Davidson.................................... 225 Henan Xinzhongji Jiaotong Science & Technology Development.................... 227 (continued on following page) Order now, click here! Study #2658 September 2010 $5300 259 Pages Motorcycles in China Industry Study with Forecasts for 2014 & 2019 Table of Contents Company Profiles (continued from previous page) Honda Motor......................................... 228 Jiangsu Xinri Electric Bicycle................... 230 Jiangsu Yadea Technical Development....... 231 Jiangxi Hongdu Voyage Industry Group Changzhou Hongdu E-bicycle................. 232 Jinan Qingqi Motorcycle.......................... 233 Jincheng Corporation.............................. 235 Luoyang Northern Enterprises Group......... 237 Luyuan Group........................................ 239 Qingdao Aucma...................................... 240 Qunsheng Group.................................... 241 Shandong Bidewen Power Technology........ 242 Shandong Incalcu Group......................... 243 Shanghai Dishu Electric Bicycle................ 244 Shenzhen China Bicycle.......................... 245 Suzhou Heping Industry.......................... 246 Suzuki Motor......................................... 247 Tianjin Fujida Group............................... 249 Yamaha Motor....................................... 250 Zhejiang Libahuang Industry and Trade...... 251 Zhejiang Qianjiang Motorcycle.................. 251 Zhonglu Company................................... 251 Zongshen Industrial Group....................... 251 Other Companies Mentioned in Study........ 251 List of Tables/Charts Executive Summary 1 Summary Table...................................3 6 Light Vehicle Indicators in China........ 28 7 Low-Speed Vehicle Indicators in China34 8 Bus Park in China............................. 36 OVERVIEW 1 Motorcycle Supply & Demand in China 53 2 Motorcycle Demand in China by Market..................................... 56 3 Transportation Motorcycle Demand in China............................ 60 4 Recreational & Sport Motorcycle Demand in China............................ 64 5 Motorcycle Demand in Other Markets in China............................ 66 6 Motorcycle Pricing Patterns in China.... 68 7 Motorcycle Demand in China by Engine Type.............................. 73 Cht Motorcycle Demand in China by Engine Type, 1999-2019............. 73 8 Chinese Motorcycle Foreign Trade........ 80 9 World Motorcycle Demand.................. 87 Cht World Motorcycle Demand by Region, 2009............................ 88 GAS MOTORCYCLES 1 Gas Motorcycle Demand in China......... 92 2 Gas Motorcycle Demand in China by Model.......................... 93 Cht Gas Motorcycle Demand in China by Model, 2009.............................. 93 3 Gas Motorcycle Demand in China by Displacement.......................... 100 Cht Gas Motorcycle Demand in China by Displacement, 2009.................. 101 4 Light Motorcycle Demand in China..... 103 5 Medium Motorcycle Demand in China 107 6 Heavy Motorcycle Demand in China... 110 ELECTRIC MOTORCYCLES Market EnvironmenT 1 Gross Domestic Product of China......... 12 2 Population of China.......................... 15 3 Households in China by Region........... 17 4 Chinese Currency Exchange Rates, 1999-2009........................... 20 Cht Chinese Currency Exchange Rate, 1999-2009............................ 21 5 Disposable Personal Income & Consumer Expenditures in China....... 24 1 Electric Motorcycle Demand in China 113 2 Electric Motorcycle Demand in China by Model........................ 115 Cht Electric Motorcycle Demand in China by Model, 1999-2019........... 116 3 Electric Moped Demand in China....... 119 Cht Electric Moped Demand in China, 1999-2019..................... 120 4 Electric Bicycle Demand in China...... 123 Click here to purchase online Page Cht Electric Bicycle Demand in China, 1999-2019..................... 124 5 Electric Scooter & Other Electric Motorcycle Demand in China.......... 127 Cht Electric Scooter & Other Electric Motorcycle Demand in China, 1999-2019..................... 128 6 Electric Motorcycle Demand in China by Power Source.......................... 129 Cht Electric Motorcycle Demand in China by Power Source, 1999-2019.......... 130 REGIONAL TRENDS 1 Population of China by Region.......... 139 2 Gross Domestic Product of China by Region....................... 141 3 Motorcycle Demand in China by Region................................... 143 Cht Motorcycle Demand in China by Region, 2009.......................... 144 Cht Central-North Region of China.......... 146 4 Central-North Region of China: Motorcycle Demand...................... 148 Cht Northeast Region of China............... 150 5 Northeast Region of China: Motorcycle Demand...................... 152 Cht Central-East Region of China............ 154 6 Central-East Region of China: Motorcycle Demand...................... 157 Cht Central-South Region of China.......... 159 7 Central-South Region of China: Motorcycle Demand...................... 161 Cht Southwest Region of China.............. 163 8 Southwest Region of China: Motorcycle Demand...................... 166 Cht Northwest Region of China............... 168 9 Northwest Region of China: Motorcycle Demand...................... 170 INDUSTRY STRUCTURE 1 Motorcycle Sales by Company, 2009... 176 Cht Motorcycle Market Share in China by Company, 2009........................ 178 Cht Gas Motorcycle Market Share in China by Company, 2009........... 179 Cht Electric Motorcycle Market Share in China by Company, 2009........... 182 2 Selected Cooperative Agreements...... 194 Order now, click here! Study #2658 September 2010 $5300 259 Pages Motorcycles in China Industry Study with Forecasts for 2014 & 2019 Demand for motorcycles in China will be fueled by electric motorcycles, which will surpass gas-powered types in unit sales in 2014 and account for 75% of aggregate market growth. Demand for motorcycles in China will rise 7.6 percent annually to 54.9 million units in 2014. Electric motorcycles are expected to surpass gas motorcycles to become the most important motorcycle type sold in China. These comparatively new products will account for over threefourths of all new motorcycle demand in 2014. Gas-powered internal combustion engine (ICE) motorcycles will also record solid growth through 2014, helping to strengthen China’s position as far and away the world’s largest motorcycle market. Electric motorcycles to register fastest growth The market for electric motorcycles in China is expected to grow 11.0 percent per annum through 2014 to 31.6 million units. Demand for these newer products will continue to expand at a rapid pace through the forecast period, as increasing numbers of urban dwellers turn to electric motorcycles for their transportation needs. Improving vehicle durability and battery power and longevity have allowed electric motorcycles to meet an important need among urbanites seeking to upgrade from pedal bicycles but unable to afford automobiles. Aided by central government subsidies, greater sales of electric motorcycles in rural settings will also offer new opportunities. Gas 51% Motorcycle Demand in China (38 million units, 2009) Electric 49% Gains for electric scooters and threewheeled trikes will lag those for electric mopeds and bicycles due to new regulatory standards favoring lighter vehicles, mainly electric mopeds. Rural regions best market for gas (ICE) motorcycles Sales of traditional gas motorcycles will increase 3.9 percent annually to 23.3 million units in 2014. Advances will be driven by increasing economic activity and rising personal income levels in the country’s rural and semi-rural regions, which are and will remain the most important market for these vehicles. Government rebates for purchases of photo: YongKang Moiika Grouip Co., Ltd. Demand in China to grow 7.6% yearly through 2014 ICE motorcycles by rural residents as part of the “Automobiles and Motorcycles to the Countryside” program will also stimulate new demand. However, restrictions and even outright bans on ICE motorcycles in many Chinese cities will prevent sales from expanding at a faster pace. Cruisers are the most popular model type among Chinese consumers, representing 43 percent of gas motorcycle sales in 2009. However, their dominance of the ICE market has been undermined in recent years due to the diversification of motorcycle offerings in China. Going forward, trikes and sidecars will see demand expand at the fastest rates of any ICE motorcycle model types. Copyright 2010 The Freedonia Group, Inc. Click here to purchase online Page Order now, click here! Study #2658 September 2010 $5300 259 Pages Motorcycles in China Industry Study with Forecasts for 2014 & 2019 Sample Text, Table & Chart TABLE III-3 TRANSPORTATION MOTORCYCLE DEMAND IN CHINA (thousand units) Item 1999 2004 2009 2014 2019 Population (mil persons) motorcycles/000 capita gas motorcycles Transportation Motorcycles Gas Motorcycles: Scooters Light Sales of scooters in China will increase 3.6 percent annually to 6.6Medium million units in 2014. Scooters will bear the brunt of competition fromHeavy electric motorcycles. Nevertheless, growing economic activity and risElectric Motorcycles: ing income levels in China, especially in the rapidly urbanizing peripher Mopeds ies of established cities and townships, will provide solid prospects forElectric Bicycles scooter sales through 2014. Scooters & Other A scooter is a two-wheeled motorcycle characterized by a step % transportation through design with the engine either attached to the rear axle or located Motorcycle Demand in China under the seat. Scooters usually feature smaller engines than other types of motorcycles, although some modern models have twin cylinder engines. Most modern scooters are installed with air-cooled engines with automatic oil injection, although water cooled technology has been recently adopted in some brands in the Chinese market by OEMs such as Honda and Chunfeng. sample text 1256 1296 1330 1367 1401 7.3 14.4 28.0 39.4 48.1 917518665372305390067450 904512405186402258025850 895 980 1175 1330 1385 800511260172652100024200 145 165 200 250 265 130 6260185903132041600 50 2065 65051160016250 80 1315 4650 812011250 0 2880 74351160014100 sample table 95.0 97.3 98.0 98.3 98.3 9660 19180 37980 54850 68600 Scooters in China have a wide range of displacements from 50 cc through 200 cc. They are an attractive option for first-time motorcycle buyers because of their continuously variable transmission (CVT). Their step-through design also makes them more appealing to female riders. Scooters in China were traditionally produced by manufacturers in Zhejiang and Guangdong, two of the three major motorcycle producing regions in China. However, Chongqing -- the third major region -- is now looking to increase its scooter output. To this end, the Chongqing CHART VII-1 government has introduced preferential policies, such as tax rebates, to support local scooter producers. MOTORCYCLE MARKET SHARE IN CHINA BY COMPANY (¥116.8 billion, 2009) Besides encouragement from local governments, the above-average profits offered in the segment are another factor attracting motorcycle producers. Chongqing Lifan Industry Group, a Chongqing motorcycle 95 8 .5 % Copyright 2009 The Freedonia Group, Inc. Others 79.6% sample chart Market Leaders 20.4% 3 .2 % 3 .2 % 2 .8 % 2 .7 % Click here to purchase online Page Order now, click here! Study #2658 September 2010 $5300 259 Pages Motorcycles in China Industry Study with Forecasts for 2014 & 2019 Sample Profile, Table & Forecast ����������� CHART VI-1 ������������������������������������������ MOTORCYCLE DEMAND IN CHINA BY REGION, 2009 �������������������� (38.0 million units) ������������ ��������� �� ����� �������������� ����������� �������� ������� ����� ��� �������� ��������� �� ������� ������� ����� �������� ������� ������ ������� COMPANY PROFILES ����� ����� ����� ������� ������� Chongqing Yinxiang Motor Group Company Limited No. 822, Konggang Avenue Konggang Economic Development Zone Yubei District, Chongqing 401120 China 86-23-6718-3722 http://www.yinxianggroup.com sample profile Annual Sales: ¥1.9 billion [US$280 million] (estimated) Employment: 3,000 (2009, as reported by company) ��������� �� sample CHART ����� ������� ����� ��������� ����� ������� ������ ������� �������� �������� ������� ���� ��� ������� ������ ������� �������������� ��� ������ ��������������������������������� Key Products: underbone, sport, off-road, cruising, street, scooter and three-wheeled motorcycles; and motorcycle engines International Contact: Mr. Shang Xiaodong, General Manager Chongqing Yinxiang Motor Group is a leading Chinese manufacturer of motorcycles, all-terrain vehicles, gasoline engines and related parts. The Company is privately held. The Company produces underbone, sport, off-road, cruising, street, scooter and three-wheeled motorcycles that have engine displacements ranging from 35 to 600 cubic centimeters (cc). Among Chongqing Yinxiang Motor’s motorcycles are the 124-cc YX125-CF2 underbone, 124-cc YX125-B sport, 200-cc YX200GY off-road, 145cc YX150-A cruising, 250-cc SGP250ST-9 street, 50-cc YX50QT-6 scooter and 198-cc YX200ZH three-wheeled models. The Company has the capacity to manufacture 1.2 million motorcycles and 2.5 million motorcycle engines annually. In 2009, the Company sold 259,925 motorcycles in China. Chongqing Yinxiang Motor has a production facility in Chongqing, 222 Copyright 2009 The Freedonia Group, Inc. Click here to purchase online Page “The Central-South is the largest regional motorcycle market in China, accounting for 36 percent of national motorcycle demand in 2009... Sales of motorcycles in the Central-South are projected to grow 7.1 percent annually through 2014 to 19.1 million units. Gains will be driven by the increasing popularization of electric motorcycles in urban and suburban settings and rising income levels in rural regions that to date have been too poor to support significant motorcycle markets.” --Section VI, pg. 159-60 Order now, click here! Order Information INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS Five Convenient Ways to Order ONLINE: www.freedoniagroup.com MAIL: Print out and complete the order form and send to The Freedonia Group (see address at the bottom of this form) PHONE: Call toll free, 800.927.5900 (US) or +1 440.684.9600 FAX: +1 440.646.0484 (US) EMAIL: [email protected] Free Handling & Shipping Credit Card Orders Orders Outside of the US Save 15% There is NO charge for handling or UPS shipping in the US. Expect delivery in 3 to 5 business days. 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Place it on your intranet, e-mail it to coworkers around the world, or print it as many times as you like, Order Form F-WEB.-2658 Motorcycles in China................................................... $5300 Corporate Use License (add to study price) * +$2600 Additional Print Copies @ $600 each * Name Title Company Division Total (including selected option) $ Enclosed is my check (5% discount) drawn on a US bank and payable to The Freedonia Group, Inc., in US funds (Ohio residents add 7.75% sales tax) Street Bill my company City/State/Zip American Express MasterCard Click here to learn more about the Corporate Use License Visa MM (No PO Box please) YY Country Credit Card # Expiration Phone Fax Email Signature * Please check appropriate option and sign below to order an electronic version of the study. Individual Use License Agreement The above captioned study may be stored on the company’s intranet or shared directory, available to company employees. 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Signature Signature Corporate Use License Agreement The Freedonia Group, Inc. 767 Beta Drive • Cleveland, OH • 44143-2326 • USA • Web site: www.freedoniagroup.com Tel US: 800.927.5900 or +1 440.684.9600 • Fax: +1 440.646.0484 • e-mail: [email protected] Page 7 INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS Other Studies World Buses Demand for buses worldwide will expand 4.2% annually through 2014, reflecting rebounding demand in North America as well as sustained sales in many other markets. China will remain both the largest market for buses and the largest producer, and will be one of the fastest growing bus markets. This study analyzes the global bus market, with forecasts for 2014 and 2019 by bus type, world region and for 19 major national markets. It also evaluates company market share and profiles industry participants. #2685.................October 2010.................. $5900 Batteries in China Demand for batteries in China will grow 8.5% yearly through 2013. Growth will be driven by increasing output of battery-powered products and an ongoing shift toward value-added batteries for export. Secondary batteries will grow nearly twice as fast as primary batteries, driven by transportation markets. This study analyzes the 188 billion yuan battery industry in China, with forecasts for 2013 and 2018 by technology, product and market. It also evaluates company market share and profiles industry participants. #2630................... May 2010..................... $5200 Automotive Aftermarket in China The automotive aftermarket in China will grow 18.3% yearly through 2014, driven by the country’s expanding and aging stock of light vehicles. Mechanical products will remain the most common types, while electronics grow the fastest. Low-speed vehicles will continue to be a key aftermarket in rural areas. This study analyzes the 71 billion yuan automotive aftermarket in China, with forecasts for 2014 and 2019 by product and service performer. It also evaluates company market share and profiles industry participants. #2621.................. March 2010.................... $5300 World Motorcycles (including Electric Bicycles & Mopeds) Global motorcycle demand will grow 7.6% per year through 2013, driven by rising living standards in developing areas that make motorcycles more affordable to use. ICE motorcycles will remain dominant while electric types lead gains. Sales in the Africa/ Mideast and Asia/Pacific markets will grow the fastest. This study analyzes the 79.2 million unit world motorcycle industry, with forecasts for 2013 and 2018 by product, world region and for 21 countries. It also evaluates market share and profiles industry players. About The Freedonia Group The Freedonia Group, Inc., is a leading international industry market research company that provides its clients with information and analysis needed to make informed strategic decisions for their businesses. Studies help clients identify business opportunities, develop strategies, make investment decisions and evaluate opportunities and threats. Freedonia research is designed to deliver unbiased views and reliable outlooks to assist clients in making the right decisions. Freedonia capitalizes on the resources of its proprietary in-house research team of experienced economists, professional analysts, industry researchers and editorial groups. Freedonia covers a diverse group of industries throughout the United States, the emerging China market, and other world markets. Industries analyzed by Freedonia include: • Chemicals • Plastics • Life Sciences • Packaging • Building Materials • Security & Electronics • Industrial Components & Equipment • Automotive & Transportation Equipment • Household Goods • Energy/Power Equipment Click here to learn more about Freedonia Freedonia Custom Research Freedonia Custom Research delivers the same high quality, thorough and unbiased assessment of an industry or market as an industry study. Since the research initiative is based upon a company’s specific needs, companies harness Freedonia’s research capabilities and resources to answer unique questions. When you leverage the results of a Freedonia Custom Research engagement, you are able to obtain important answers to specific questions and issues associated with: mergers and acquisitions, new product launches/development, geographic expansion, entry into new markets, strategic business planning, and investment and funding decisions. Freedonia Custom Research is ideal for companies seeking to make a strategic difference in the status quo and focus on future business growth. Working side by side with clients, Freedonia’s team is able to define a research project that is customtailored to answer specific questions and provide the basis from which a company can make informed business decisions. Click here to learn more about Custom Research #2537................. August 2009................... $5700 World Light-Duty Green Vehicles Global “green” vehicle demand will grow rapidly through 2013, driven by government subsidies, technology breakthroughs and erratic oil prices. North America will remain the largest and fastest growing market. Conventional hybrid-electric vehicles will surpass natural gas types to become the most commonly sold. This study analyzes the 1.8 million unit world green vehicle industry, with forecasts for 2013 and 2018 by type, world region and for 13 countries. It also evaluates market share and profiles industry players. #2510................. August 2009................... $5700 Page 8 Click here for complete title list Click here to visit freedoniagroup.com The Freedonia Group, Inc. 767 Beta Drive • Cleveland, OH • 44143-2326 • USA • Web site: www.freedoniagroup.com Tel US: 800.927.5900 or +1 440.684.9600 • Fax: +1 440.646.0484 • e-mail: [email protected]
