Street Chopper - bmg media solutions

Street Chopper
STREET CHOPPER - What started in 1969 as a way showcase the newest trend of custom motorcycles, Street Chopper
Magazine has grown to be the number one source for long, low, lean, and loud chrome-coated two-wheeled freedom
machines. We show nothing but the cream of the crop in choppers from all corners of the globe as well as the men who
built them,giving our readers an exclusivity second to none. We also regularly dip into our archives and consistently dig
out treasures what haven’t seen the light of day in decades.
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Digital:
From standard ad units to full-page digitorials, The Bonnier Motorcycle Group offers high-impact,
targeted digital-advertising opportunities. Deliver your message to key motorcycle influencers,
shoppers and enthusiasts creating maximum market impact for your brand.
The Bonnier Motorcycle Group is the largest motorcycle network in the world featuring ten
premium online motorcycle brands with a total digital reach of 42MM pageviews. The Bonnier
Motorcycle Group controls 65% of all digital motorcycle impressions in the US, with over ten
million monthly article views, three million unique visitors a month and a massive social media
footprint.
Work with us to build the best digital strategy to meet your goals. From geo targeting, motorcycle
make targeting and category targeting, we can create a campaign that works for you. Don’t have
high impact creative? We are more than happy to help build powerful ads for you.
• Complete motorcycle coverage, ratings and reviews.
• No matter what type of motorcycle rider, the Bonnier Motorcycle Group’s network of websites
can deliver powerful and high-impact digital advertising opportunities for you.
• List of sites that make up the Group
• www.cycleworld.com
• www.motorcyclistonline.com
• www.dirtrider.com
• www.streetchoppermag.com
• www.superstreetbike.com
• www.hotbikeweb.com
• www.sportrider.com
• www.baggersmag.com
• www.atvrideronline.com
• www.motorcyclecruiser.com
• Visitor Demos
• Site analytics
• Ad units (with visuals)
• Capabilities/offerings
• Specs
• Rates
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Mobile:
• Mobile advertising is the perfect way to reach the massive audience of motorcycle enthusiast
via their mobile devices. The Bonnier Motorcycle Group delivers your message to motorcycle
consumers in a timely, dynamic and relevant method as they consume relevant motorcycle
content anywhere in the world.
Current Bonnier Motorcycle Group brands with mobile advertising:
• Street Chopper
• SuperStreetbike
Coming Soon:
• Cycle World
• Motorcyclist
• Sport Rider
• Dirt Rider
• ATV Rider
• Motorcycle Cruiser
• Hot Bike
• Baggers
Rates: 12 CPM
Specs: 320 x 50 Banner
• Overview page including benefits of mobile advertising
• Rates
• Specs
• Ad units with visual
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eNewsletters:
Use the Bonnier Motorcycle Group database to effectively target your marketing message!
The BMG database reaches thousands of enthusiasts who opted-in to receive motorcycle
communications from us. Marketing your product or service through The Bonnier Motorcycle
Group database allows for a deep reach into real motorcycle enthusiast targets and geographic
targeting abilities!
Use our databases to
• Drive dealer traffic with a retail offer.
• Introduce a new product.
• Extend the reach of a product review (or other editorial mention)
The only limit is your imagination!
Capabilities:
• Delivered geographically,demographically, or to every nth address.
• Include links to your website.
• Include links to relevant content on Bonnier Motorcycle Group websites.
Email campaign metrics are available. On average campaigns produce a 97% delivery rate, with
16% unique opens and 4.5% unique click throughs.
Database Requirements and Specifications:
• Creative coded in HTML is required.
• Creative and any image files must be submitted in a Zip file.
• Provided text must be proofread and links must be active and working properly.
• Creative coding must be assembled using UTF-8 code.
• Materials are due 7 business days prior to deployment.
What the advertising opportunities are
• Cycle World - Weekly on Thursday - 60,000
• Dirt Rider - Every other Thursday - 50,000
• Motorcyclist - Every other Tuesday (opposite ATV Rider) - 80,000
• Hot Bike - Every Other Thursday (opposite Dirt Rider) - 10,000
• ATV Rider - Every Other Tuesday - 25,000
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Ad units with visuals
• Cycle World - 160x600 (right) and 728x600 (top)
• Dirt Rider 300x50 (top) and 300x250 (center, right)
• Motorcyclist 300x50 (top) and 300x250 (center, right)
• ATV Rider 300x50 (top) and 300x250 (center, right)
• Hot Bike 320x50 (top) and 300x250 (center, right)
Specs
• Cycle World - 160x600 (right) and 728x600 (top)
• Dirt Rider 300x50 (top) and 300x250 (center, right)
• Motorcyclist 300x50 (top) and 300x250 (center, right)
• ATV Rider 300x50 (top) and 300x250 (center, right)
• Hot Bike 320x50 (top) and 300x250 (center, right)
Rates
• Cycle World - $2,200/week
• Dirt Rider $1,500/one week sponsorship. $3,000 for 3 weeks
• Motorcyclist $2,500/week
• ATV Rider $750/week or $1,500 for three weeks
• Hot Bike $500/one week sponsorship
Sponsored EBlasts
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