BOL5898 BORAL June

BORAL news
IN THE
Y O U R BORAL M A G A Z I N E
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JUNE 2003
Boral-sponsored exhibit
opens at Taronga Zoo
Re-think leads to success in new scaffolding market
Launch of BoralCreate™
Special Boral branding supplement
My say
We can all take pride in our Company’s strong, recognisable brand.
It is easy to feel a sense of pride in our
company every time we see the Boral logo.
And it is almost impossible not to see the
Boral logo everywhere we turn. Whether it
is on a concrete agitator driving across the
Sydney Harbour Bridge, in the pages of a
Western Australian home magazine, on
the gatepost of an asphalt depot in country
Queensland or on the side of a roof tile
factory in California, our company’s logo
is strong, recognisable and universal.
However, our logo is not the only thing that
represents our brand. There are other
branding elements that play an important
role in creating a strong, recognisable
company image. Importantly, everything
we do, at all levels of the organisation, also
builds and reinforces our brand identity.
In this edition of Boral in the News we are
launching our newly upgraded Boral
branding guidelines – the Boral Brand
Book. The Boral Brand Book builds on
earlier branding work done some five
years ago, when Boral’s ‘Identity Matters’
was first launched. There are no
substantial changes to Boral’s branding,
however, there have been refinements and
improvements made to ensure easier
application of the guidelines and
encourage a far more consistent look and
feel across the organisation. Please take
the time to review the lift-out section and
keep it on file for future reference. The full
Boral Branding Book will be available
on-line on Boral’s intranet, and aspects of
Boral’s branding will continue to feature
in future editions of Boral in the News.
Boral is a very large company, made up of
thousands of individuals and hundreds of
operations. But we are one Boral. And we
can all benefit from and influence our
company’s image. It is up to every one of
us to ensure that we reflect our corporate
personality correctly and consistently
whenever and wherever the company is
seen or experienced.
Community Activities
Perform & Grow
In this edition, we feature the opening of
Taronga Zoo’s new Backyard to Bush
exhibit, which Boral is proudly sponsoring.
In fact, the cover of this edition depicts a
group of young school children dressed to
represent Australian flora and fauna; they
delightfully added to the atmosphere at
the opening day. Following the opening of
the exhibit, the Zoo welcomed us back for
a Boral family day of bush regeneration
activities on 18 May to launch our national
Towards a Greener Future Week with our
conservation partners Landcare and
Conservation Volunteers. To continue the
fun of working with our community
partners, we are also launching Boral’s
2003 Christmas Card competition for
children of employees – see page 6
for details.
Our value-added growth activities are
continuing. We recently announced the
acquisition of a limestone deposit at
Galong in country NSW and our intention
to build a new vertical shaft lime kiln at
the site. This growth project, which
requires a total investment of $46 million,
is featured on page 7.
Safety
Boral is continuing to perform well on
a number of fronts.
Safety is improving in many parts of the
business and the excellent work being
undertaken by Boral Timber to focus on
safety both at work and at home is featured
on page 12.
Finally, we are fast approaching the end of
this financial year and I am limited by the
rules of the stock exchange in terms of
what I can say about the company’s
financial performance. I can say, however,
that the Australian housing market has
held up well as has the US housing
market, and the responsiveness of our
businesses to meet changes in market
pressures is commendable. The page-4
feature on Scaffolding expanding into the
residential market is one example of this.
We will announce our full year results on
19 August 2003.
Please drop me a line if you have any
queries or feedback at
[email protected].
Best Regards,
For this current year we have targeted an
overall lost time injury frequency rate
(LTIFR) of 3.4, which is a 25%
improvement on last year. At the start of
May we are tracking at 4.2, which is above
our target, however, we are performing
better than our LTIFR of 5.0 reported this
time last year.
Whilst we are starting to see improved
results from our strong safety focus, it
saddens me to say that two people have
died this year in road accidents whilst
working on Boral-related jobs. Clearly, we
must continue to strengthen our safety
focus in every area of our operations.
Boral In The News is the quarterly magazine of Boral Limited.
If you have an item of news that you would like to see published, please send your story and
photographs or phone and discuss your story idea with Anna Farr, Manager Corporate Affairs,
Boral Limited, GPO Box 910, Sydney NSW 2001. Ph: (02) 9220 6370 Fax: (02) 9223 8439 or via
email [email protected]
Front cover: Students from Gymea and Clovelly Public Schools dressed
to represent Australian flora and fauna at the official opening of Taronga
Zoo’s ‘Backyard to Bush’ exhibit which is sponsored by Boral.
If you require additional copies of this publication please phone or email us the details.
Produced for Boral Limited by Abrahams.
2
BORAL MAGAZINE
PREMIER EVENT
Boral’s Greystanes
House officially opened
by NSW Premier
Boral’s new Greystanes House office complex was officially opened on 30 May by NSW
Premier, Bob Carr, at a function attended by local dignitaries including the local MP, the
Mayors of Holroyd, Fairfield and Blacktown as well as Boral’s Chairman and CEO and
many of our 600 employees working at the Prospect site.
Boral’s Chairman Ken Moss, the Premier and
Phil Jobe tour the new offices.
NSW Premier Bob Carr officiates at the opening of Boral’s Greystanes House.
This modern 10,000 square metre
building houses Boral’s NSW Construction
Materials and Blue Circle Southern
Cement businesses as well as Boral’s
Information Technology, Procurement and
Shared Services departments.
The opportunity to build this new office
has come about through the
redevelopment of Boral’s 334 hectare
Greystanes Estate for commercial and
residential property development. The
commercial development, which is now
known as the Greystanes BusinessHub
covers just over one third of the site, the
residential lands another third and the
remaining lands will be for public and
community use.
Together with the residential aspects of
the development, the BusinessHub will
JUNE 2003
create investment of around $600
million over the next 15 years and
create more than 10,000 new jobs.
Infrastructure and open space
throughout the development has been
an important focus throughout the
planning phase and Boral will soon
be ‘handing over’ the roads and public
lands in the Northern Employment
Lands to Holroyd Council.
Sales of the first half of the
BusinessHub are now completed and
the second stage will commence over
the next few years as the quarry ends
its economic life. In addition, the
Precinct Plan for the residential lands
has now been approved by Holroyd
Council and development activity has
commenced in partnership with Delfin
Some of the Greystanes House employees that
attended the opening.
Lend Lease. The new residential
development will be known as Nelson’s
Ridge and the first land sales are
expected this month.
The name ‘Greystanes House’ has
historic origins; William Lawson, the
well known explorer received a
government grant in 1808 for 500 acres
which included Prospect Hill. In 1846,
Lawson’s son built an extensive house
he called ‘Greystanes House’. Lawson
was of Scottish origin and would call
a stone a ‘stane’ and Prospect dolerite
has a tendency to weather to a grey
colour – hence the name ‘Greystanes’. ▲
3
‘Rethink’ leads to great new
scaffolding market
Over the years, Boral has developed an outstanding reputation in the commercial
scaffolding industry. However, four years ago when the company’s Formwork and
Scaffolding Division tried to break into the domestic market – for single dwellings –
the builders’ response was initially lukewarm, to say the least.
Boral is recognised as being among ‘the best in the business’
when it comes to supplying scaffolding to construction
companies building major structures such as the Sydney
Olympic Stadium, the Bennelong Apartment complex at
Circular Quay and many others. Boral’s deliveries turn up on
the right day and soon the labour gangs are at work. However,
Boral’s reputation was not enough for the residential builders.
“At first, the Boral scaffolding team just didn’t understand the
homebuilding market. Our existing business model wasn’t
responsive enough for
them,” said Divisional
General Manager,
Warren Davison.
“Residential builders are
very competitive. They
operate on a much lower
cost structure and they use
small teams that are very
mobile. They need
scaffolding to arrive at a
definite time – not just on a
particular day – otherwise
their bricklayers are just
standing around doing
nothing.
scaffolding is being used on site and also as a deterrent
to theft.
“These moves have proved to be very successful,” said Adrian.
“However, another important move was to relocate the pilot site
from our main depot at Revesby to Glendenning, which is closer
to Sydney’s major growth areas. We did this because we
recognised that the cultures of the two operations were so
different. In fact, everything about the residential market is
very different.”
To meet the demands of the
market, Adrian and his team
analysed the major designs of
Sydney’s leading
homebuilders and they have
quoted firm prices for
scaffolding to each of them.
Additionally, scaffolding is
delivered (and also removed
from site) to a strict timetable.
“Bricklayers don’t need the
scaffolding to be erected
before a specific time. But,
Boral’s very recognisable yellow scaffolding on site at a residential project.
when they need it, it must be
there. Also, the builders want
to get rid of the scaffolding
very quickly at the end of the job, because they probably have
“So, we had to sit down, analyse how home builders operate
the landscapers ready to move in. Compared with commercial
and work out a different business model – one that was totally
work, it needs a much higher level of responsiveness,” said
different,” he said. “In doing this, we were fortunate that one
Adrian.
of our employees, Scott Bradwell, had previously worked in the
roofing industry and had first-hand experience of how homeThe model has turned out to be very successful and Boral
building companies operated.”
Scaffolding now has service contracts with a number of
Sydney’s leading home building companies.
According to NSW General Manager Adrian Bubb, the solution
was to create highly responsive subcontract teams that were to
The Glendenning operation is thought to be unique within
be used specifically in residential work and to introduce a new
Boral, being the only one dedicated solely to the residential
lightweight but very strong scaffolding system designed
building industry. However, it is very likely to be the model
especially for the housing market.
for similar scaffolding units which may soon be established
in several other parts of Australia. ▲
This new era scaffolding is very recognisable because it is
coloured a bright yellow – letting everyone know that Boral
4
BORAL MAGAZINE
SPONSORSHIP
Boral-sponsored
exhibit opens at
Taronga Zoo
Boral staff members were among the VIPs at the
official opening of Taronga Zoo’s giant Backyard to
Bush exhibit by NSW Treasurer Michael Egan recently.
Michael Leggo, Boral’s General Manager, Environmental Services; Nicholas Manganas, Field
Sales Manager, Boral Timber; Alan Bones, General Manager Marketing, Boral Timber; Anna
Farr, Manager Corporate Affairs, and Kylie FitzGerald, General Manager Corporate Affairs &
Investor Relations, admiring Boral’s sustainable development messages in Backyard to Bush.
Above: The beautifully costumed children from
Gymea and Clovelly Public Schools really added to
the occasion.
Backyard to Bush is the first stage of an entirely new direction for the Zoo, creating
massive world-leading displays housing many different animals in their natural
environments.
“Backyard to Bush is an environmental wonderland of surprises that shows how
zoos can provide a realistic conservation and education experience for visitors of all
ages,” Michael Egan said.
According to Zoo officials, the vast exhibit has been designed as a “distinctly
Australian place where visitors can experience the excitement and wonder of a
natural world of running streams, farmyard antics and the underground world of
wombats and many smaller animals”.
Zoo staff brought some wombats out of their
burrows to say hello to the guests.
The two-hectare mega-display is the first major exhibit completed under the NSW
Government’s $225-million, 12-year regeneration of the State’s two great zoos,
Taronga and Western Plains Zoos.
At the official opening, Boral was formally recognised as sponsoring Backyard to
Bush’s rural living exhibit. As part of this sponsorship, the company is providing
information and examples of sustainability in practice in the timber industry, which
is featured throughout the exhibit.
As part of its three-year partnership with Taronga and Western Plains Zoos, Boral
employees can obtain ‘Gold’ family passes, which allow free entry into either Zoo.
Country singer, Melinda Schneider entertained
the crowd.
JUNE 2003
If you would like more information about the passes and other Zoo benefits, just
email Corporate Affairs at Boral or visit the Intranet. ▲
5
Your child can design
Boral’s Christmas card
and win great prizes
If your family has a child
aged 15 years or less,
hand them their crayons,
paints (or any other
suitable media) and see if
they can create a winning
design for Boral’s 2003
Christmas card.
This is a competition for children who
have a close family member working for
a Boral Group company.
Even your little three-year old sister
can enter.
The drawing should, naturally, have a
Christmas feel and feature an image of
Boral, but should be themed around the
work Boral does in the community. For
example, the design could depict
Landcare and Conservation Volunteers;
or our sponsorship of the Bangarra
Dance Theatre; or our sponsorship of
Taronga and Western Plains Zoo or
other community activities and
partnerships in our overseas
operations.
ENTRY FORM FOR BORAL CHILDREN’S 2003
CHRISTMAS CARD DESIGN COMPETITION
Conditions of entry:
Only children aged 15 years or under are eligible to enter.
Entries are divided into two categories:
• 8 years and under
• 9-15 years.
Only entries from children who have a family member working for a Boral
Company are eligible.
Designs are to be submitted on A4-size paper and must be hand-drawn.
Competition will be judged by Boral Ltd Management and some of our
Community Partners.
There will be a winner and two finalists for each age group.
The design is to include the child’s impression of Boral and one or all of our
Community Partners with a Christmas theme.
Child’s Name:
Address:
All proceeds from Boral’s Corporate
Christmas cards go to The Juvenile
Diabetes Foundation.
The entries must be hand-drawn and
submitted on A4-size paper.
There are plenty of opportunities to win
and great prizes from Taronga Zoo for
the winner and two finalists in each of
the two age categories:
• 8 years and under, and
• 9 to 15 years.
However, entries must be
submitted before the competition
closes on 26 August. ▲
6
Age:
Postcode:
Boral Family Member’s Name:
Business Unit and Location:
Please send this entry form along with your drawing to:
Rebecca Copland
Children’s Christmas Card Design Competition
Boral Ltd
GPO Box 910 SYDNEY NSW 2001
Closing Date: 26 August 2003
BORAL MAGAZINE
INVESTMENT
Manufacturing plans
for newly acquired
limestone deposit
Boral plans to build a quicklime manufacturing facility at
a newly acquired limestone deposit in New South Wales.
Boral decided to go ahead with the
development after the company’s
subsidiary, Blue Circle Southern Cement,
bought Barnu Pty Ltd, the owner of a
limestone reserve and agricultural lime
business in Galong in the Harden Shire.
Subject to regulatory approvals, Boral
will expand the Galong lime operation
by installing a 150,000-tonne-per-annum
vertical shaft lime kiln at the site. The
acquisition and the kiln installation will
involve a total investment of around
$46 million.
The new capacity will provide high
quality quicklime to meet growing
demand, especially from the steel sector
at Port Kembla, and is supported by
upgraded long-term contracts.
Philip Jobe, Managing Director of Blue
Circle Southern Cement, said: “The
operation at Galong has more than 30
years of reserves and its acquisition
complements our already strong lime
position at Marulan on the NSW
south coast.
“The vertical shaft kiln technology which
we will adopt at Galong is the lowest cost
production method available and is well
proven in many locations around the
world. It is energy efficient, will result in
good environmental outcomes and has
operational simplicity,” he said.
The Galong operation will be expanded to
include a new state-of-the-art quicklime
manufacturing plant.
Boral’s Managing Director Rod Pearse
said the acquisition of the Galong
operation further strengthened the
company’s limestone resource and
market positions on the East Coast.
“The lime kiln upgrade plans will deliver
value-added growth around our
enhanced reserve and market positions,
and is consistent with our core ‘perform
and grow’ strategy,” he said.
The upgrade is expected to be completed
by July next year and the investment will
deliver returns above the cost of capital
from 2004/05. ▲
Boral Limited has
received a gold award for
its 2002 Annual Report
The awards are made each year by
Australasian Reporting Awards, a nonprofit body that has been promoting high
standards in annual reporting since 1951.
A large proportion of the leading
companies listed on the Australian
Stock Exchange together with many
government and non-government
organisations enter their
publications each year for judging
against a tough set of criteria.
Although the report’s design is one
important factor in judging, the
JUNE 2003
ARA Chairman John Horder presents Boral's Gold Award to
Anna Farr, Manager Corporate Affairs.
criteria to be recognised with either
a bronze, silver or gold award goes
far beyond this.
To receive a gold award a company’s
annual report must:
• achieve overall excellence in
annual reporting
• provide high-quality coverage of
most aspects of the Australasian
Reporting Awards criteria
• provide full disclosure of key
aspects of its core business
• present outstanding disclosures in
most areas
• be a model for other peer reports. ▲
7
Ella Story T/C
Everything is fair with a FairCall
People who deal unethically within a company will almost
certainly affect the prosperity and livelihoods of every other
worker in that company. Boral is no different. That is why
we have a Code of Corporate Conduct.
Indeed, unethical conduct can get us
into major strife with government
authorities, the police, our
shareholders, our suppliers and our
clients. Additionally, it can affect our
business reputation to such a
degree that it may take many years
to recover from it.
That is why it is so important to
report unethical conduct.
In Boral, you have the choice of
either reporting it directly to senior
management or, if you prefer, you
can do this completely anonymously.
All that you have to do is ring
‘FairCall’. It provides you with an
alternative reporting channel.
Ring FairCall on its special hotline
number; 1800 500 965.
Callers remain totally anonymous
throughout the process – unless
they wish to provide their details.
In fact, Boral staff members do
not even take the call. You are
connected to consultants KPMG,
whose specialists will take the
information from you.
So, use FairCall if you reasonably
believe that reporting the matter
directly may cause you some
personal hardship or discomfort.
The staff manning FairCall are
trained in dealing with suspected
unethical behaviour and will take
your report and then pass on
the information to Boral’s
management.
Reporting unethical behaviour is
in everybody’s interest. ▲
Employees should feel free to use the FairCall service to report
genuine concerns regarding suspected unethical behaviour.
Just call the FairCall Hotline: 1800 500 965
Towards A Greener
Future Week a
great success
As part of Boral’s partnership with Landcare
Australia and Conservation Volunteers
Australia, we held a Towards A Greener
Future Week in late May.
During this week, we decided to
supplement the good work we are doing
in the community with a focus on
‘greening’ our own sites and taking
a closer look at Boral’s own backyards.
As part of this focus, many employees
throughout Boral operations nationally
undertook tree planting, weeding,
regeneration and other environmental
projects on Boral sites and, in some
cases, on land adjacent to our sites.
8
We kicked this special week off in Sydney
with a large group of Boral employees and
their families spending an enjoyable
morning at Taronga Zoo to learn about the
environmental issues that arise from
managing a zoological park in a highly
urbanised area and the environmental
work required to support it. While rain put
a halt to our original plan to undertake
some ecological restoration in the Zoo
grounds, we still had a very informative
and enjoyable day.
The employees also had a chance to
visit the Boral-sponsored Backyard to
Bush exhibit.
In the next issue of Boral In The News we’ll
feature a full report and more photos of
Towards A Greener Future Week activities. ▲
BORAL MAGAZINE
UNITED STATES
MonierLifetile is
‘taking it to the Max’
Hollywood has the Oscars and the Golden Globes, Rock
and Roll has the Grammies, and, in the USA,
MonierLifetile has now introduced the MAX.
MAX stands for MonierLifetile Award of
Excellence and our North American
colleagues can win one for going to ‘the
max’ in one of several categories.
Quality Team of the Year
These awards recognise excellence and
were announced at a ceremony during
the US company’s annual conference,
held this year in Dallas, Texas.
Production Team of the Year
The award is a sculpted piece of art that
was designed especially for Boral. MAX
emerges from his base triumphantly
holding a piece of tile with the winner’s
inscription.
Production Person of the Year
The winners this year were:
Phoenix, under the leadership of Plant
Manager Cliff Osborn.
Pompano Beach, under the leadership
of Plant Manager Kevin Ebare.
Customer Service Person
of the Year
Christina Keltner, Rialto.
Salesperson of the Year
East: George McMahon, North Florida.
Central: Stan Chapman, Texas.
West: Bill Jones, Northern California.
Overall winner: Bill Jones.
Jessie Diaz, Stockton.
Nominees for the Production Person of
the Year Mick Smith from Lake Wales,
and Alex Perez from Phoenix were also
recognised at the conference.
Safety Team of the Year
Support Person of the Year
Boca Raton, under the leadership of
Plant Manager Steve Caballero.
Alan Hutchinson, Information
Technology.
Sales Team of the Year
Northern California under the leadership
of District Sales Manager Eric Miller. ▲
Making a display
of themselves
In the USA, MonierLifetile
has developed a new display
to showcase its products to
builders at conferences and
exhibitions, and also reflect its
goal to ‘change the way people
think about roofs’.
First shown earlier this year at the International Builders
Show in Las Vegas, this multi-faceted, multi-media booth
features a large exhibition area where a wide variety of
rooflines and products are shown. It also features both a
presentation area and a private meeting space
on the upper level.
JUNE 2003
At the show, MonierLifetile also introduced its Total Roof
System – a novel system that is designed to appeal to
both builders and roofing contractors. This
comprehensive roof system, which is comprised of select
proprietary products, will be rolled out across the USA,
region by region, throughout the year. ▲
9
Ella is learning
from the experts
21-year-old Ella Burns’s job involves driving a
front end loader and concrete truck, learning
about chemicals and cements, and dealing with
problems such as broken down vehicles.
She is working at Pambula on the New South Wales South
Coast, having been accepted by Boral Construction Materials
for a NSW Department of Education and Training’s New
Apprenticeship.
However, apart from the physical side, Ella is also learning
about the related paperwork and administration, customer
service, teamwork, health and safety in the workplace, and
communication skills.
“The good thing about the New Apprenticeship is that you learn
skills you can use in everyday life,” Ella said.
NSW Regional Training Facilitator Joanne Furtner said that
traineeships such as Ella’s help give Boral’s divisions a
competitive edge.
“There are now important financial incentives for employers who
wish to train new and existing employees in this way,” she said.
“As a Registered Training Organisation, Boral Australian
Construction Materials can now provide formal training with
financial incentives to a wide variety of our business units.
“This is a cost effective employment and training option for
business units to consider. All training programs are tailored
to meet your business unit’s specific needs, ensuring a more
productive employee who is familiar with your business and
trained for your industry.
“Employees can gain recognition of their existing skills and
further increase their skill base through a nationally
recognised credential,” she said.
Further information is available from Joanne on (02) 9033 5286
or 0419 206 633. ▲
SYSTEM INITIATIVES
Payroll optimisation
program at Boral
Shared Services
Now that most Boral employees are being paid from the new Boral CHRIS Payroll
System, a program of initiatives to more fully utilise system capabilities and realise
further benefits for management and staff is now underway.
The master database of Boral employees
on the system provides the foundation
for future payroll and HR process
improvements to optimise CHRIS
functionality.
Currently, BSS Payroll Operations and
BSS Projects are rolling out a program
of initiatives in conjunction with Boral IT
and Payroll and HR representatives from
the businesses.
BSS Operations Manager, David Oxnam,
said that one of the first initiatives was
to revise Payroll and HR forms used for
employee detail change requests and
data entry in CHRIS.
David explains, “Required fields are now
highlighted and the forms have been
reformatted to more closely align with
the CHRIS system. These changes are
designed to more accurately and
completely capture employee details the
first time a form is submitted.”
There are close to 8000 Boral employees
now on the CHRIS system and database
maintenance is a key issue. Keeping
information current requires continual
updates to accurately reflect changes
when an employee joins or leaves the
company, moves to another job, receives
a pay rise, takes leave or changes banks.
“With any system, what you put in is
what you get out, so it’s important to
develop materials and processes that
help employees submit complete
and accurate information for payroll
system entry.”
JUNE 2003
The Payroll & HR Forms Revision Group – (Left to right) Kara Coleman, BSS Projects;
Chris Swallow, BSS Payroll; Robin Goh, ACM NSW Accounting; Sharlene Kelly, BSS Payroll.
Not present for the photo were Mark Moroney, ACM Victoria; Anthony Whalley, ACM Western
Australia; Tracy Hearne, ACM Queensland; Karen Eagleson, ACM NSW; Jeff Gleeson, BSS Payroll.
During May, customer-focused call
centre technology was implemented
for the Payroll Enquiry Desk. The
technology provides payroll staff with
a tool to more effectively prioritise
and manage payroll enquiries and
resolve issues.
When fully established, the service will
offer employees faster enquiry response
time and ensure calls are not overlooked
during the busy working day. BSS
management will also be able to use the
technology to allocate staff for enquiry
follow-up and to measure performance
against targets in service level
agreements.
The current optimisation program is
preparing for future initiatives. These
include enhancements to payroll
reporting and time and attendance
recording and the introduction of an
online employee self-service portal.
A portal would allow employees to update
their employee details, apply for leave,
make general payroll and HR enquiries,
and even register share requests and
apply for positions.
For further information about ongoing
payroll initiatives, contact David Oxnam,
BSS Operations Manager, or Margaret
Frisk, BSS Projects Manager.
For answers to payroll enquiries, phone
1300 666 640, fax (02) 9033 4381 or
email Payroll Enquiries. ACM employees
should direct payroll enquiries to their
Regional Payroll Specialists. ▲
11
Safety ‘re-energised’
in Boral Timber
Over the past 12 months, Boral Timber has been
aggressively pursuing safety improvements across
all of its operations – particularly its hardwood mills
and processing plants – with its Safe Mate program.
Among its cornerstones are strong involvement with safety at
work ... and a major focus to take safety into the home.
Early last year, eight key areas/intents were identified and set
down for improvement by Timber’s senior management. Sitebased line management and timber workers ‘workshopped’ and
developed about 70 activities with which they could
demonstrate measurable improvement.
A key component was a defined process to identify and control
risk throughout the business. As a result, site-based Risk
Assessment Teams
(RATs) were formed
to methodically photograph hazards at
their sites. So far, about 750 hazards have been photographed
and assessed by the RATs. Risk/hazard controls (fixes) have
been applied to 435 of them.
The division’s Timber Post newsletter has been used regularly to
communicate the safety improvements from the operations
(such as the RAT ‘fixes’) to all employees.
Involving the families
Late last year, a different form of delivery was adopted for the
‘safety change’ message. The Timber Post was mailed out to the
homes of all Boral Timber employees as a ‘home safety’ pack.
Along with Timber Post, flyers, brochures and leaflets on public
safety issued by the Cancer Council (including sample tubes of
sunscreen), Surf Life Saving, Royal Life Saving Society, road
safety organisations, boating safety organisations and child
safety organisations were included.
To get children interested in the safety message, a colouring-in
poster capturing the theme of ‘Work safe. Come home dad’ was
printed. The competition was open to all timber employees and
their direct relatives, with prizes of Sony PlayStations being
given to the two winning entries.
There was great response to the competition, with more than
80 entries being received for the two age group categories. The
fortunate (and very artistic) winners were Kye Maurer (11) from
Kendall and Shona Redhouse (6) from Grafton.
In Boral Timber, it’s safety with a difference. Safety first at work and
at home ... and remember to look after your mate. SAFE MATE. ▲
Top: David Proud HSE Manager holds the framed winning posters for
display in the Auburn office.
Middle: Shona Redhouse receives her Sony PS2 from Greg Ninnes
Site Manager Grafton Parquetry.
Bottom: Kye Maurer receives his Sony PS2 from Graham Wood
Site Manager Herons Creek.
EQUIPMENT NEWS
New equipment
slashes costs
Boral is investing in new state-of-the-art
office equipment which will bring both
significant benefits to the environment and
save the company a great deal of money in
running its offices across Australia.
Over the next three years, the new
equipment will virtually replace all of
Boral’s existing photocopiers, fax
machines, scanners and laser printers.
More than 500 analogue copiers and
several hundred laser printers will be
made redundant as their current
leases expire.
The new machines – known as multifunction devices – will, by themselves,
undertake all of these roles. The new
IT Procurement Manager, Brian Jefferys (right) discusses the
installation program with Michael Leggo, General Manager,
Environmental Services.
machines will be networked, centralising
the administration of the machines and
allowing constant monitoring of their
usage and costs.
When the installation program is
complete, Boral will make substantial
savings in its spending on printer
cartridges and ink. Additionally, the new
equipment will default to double-sided
printing, reducing the company’s
expenditure on paper each year.
Commenting on the need for the new
equipment, IT Procurement Manager
Brian Jefferys said, “Overall, the company
will be able to slash some 30 per cent
from its current annual cost of these
office services. However, certain
operations will save a great deal more
than this. For example, the cost of
printing a typical page of text will drop
dramatically from seven cents to around
one cent.” ▲
We can help you save
‘thousands’ on a new car
Boral employees and their spouse or partner can benefit from a new program
which gives ‘special’ discounts on Ford vehicles.
According to a representative of the
Ford Partner Recognition Program,
people who qualify can save
thousands of dollars – up to $6,000,
depending on the model – off the
recommended price of a new Ford.
There are just seven simple steps to
obtaining the savings:
Under the program, you can buy up to
two Ford vehicles a year at these
special rates. However, to receive the
discounts, the vehicles must be ‘titled’
and registered in either your name or
your spouse/partner’s name.
2. Print out an Authority Form. (You
will need to enter your personal
details first.)
Ford takes care of the savings,
however you must take care of
the finance.
1. Go to www.fordpartner.com.au to
learn about the discounts offered, the
program rules and to answer any
questions you may have.
3. Visit your local Ford Dealer
with your completed Authority
Form and immediately identify
yourself as a Partner Recognition
Program participant.
4. Provide proof of employment
through your pay slip and driver’s
licence, also proof of your
relationship with your
spouse/partner (if applicable).
5. Select your new vehicle.
6. Confirm the pricing and other
arrangements.
7. Take delivery of your new Ford.
Visit www.fordpartner.com.au to
find out what you are entitled to as
a Boral employee. ▲
Captions TC
JUNE 2003
13
BoralCreate™
launched
at the HIA Expo
Boral’s new retail marketing concept, BoralCreate™ was officially launched
last month at the annual Housing Industry Association (HIA) conference and exhibition.
BoralCreate™ is a home ideas guide that
helps our customers match products and
colour solutions to their preferred dream
homestyle. It was found that the home
building process can be an extremely
confusing and stressful time for
consumers and many found it hard to
visualise or articulate what they
required.
Consequently, Boral has developed an
easy three-step system to help our
customers through this process.
STEP 1: Be Inspired™
(Inspiring our customers)
Through market research, Boral has
identified eight different homestyles;
Beach, Tuscan, Heritage, NewStyle,
Georgian, Tropical, Homestead and
Contemporary. These are representative
of the most popular homestyles
currently being built or considered
by consumers.
Then, eight unique BoralCreate™
homestyle brochures were developed
presenting these different home looks
and showing creative ways of using
materials to achieve the desired look.
The first step is the consumer choosing
their preferred homestyle.
STEP 2: Be Selective™
(Helping the consumer select
from the extensive Boral
product range)
Once they ahve decided on a homestyle,
they use the correxponding
BoralCreate™ product selector to choose
fromm the suggested products to
recreate the look.
The last few pages of the homestyle
brochures provide an architectural
interpretation of the style and
recommend three colour palette
combinations of Boral products that
achieve this particular look.
STEP 3: Be Informed™
(Helping the consumer finalise
the exact product choice)
This involves providing additional
product information support. This can
be achieved by visiting the nearest
Boral Selection Centre where
customers can view the palette
combinations and receive additional
advice on product choices.
Alternatively, customers can call our
Info Line or log onto the
www.boral.com.au/create site.
We have found that by using this
three-step process consumers can
make more confident and informed
decisions. Also, builders can send
their customers to our selection
centres and know they will be
managed professionally. ▲
Boral stand voted Best Exhibit in Show
by delegates and visitors to the
HIA Home & Building Expo 2003
Boral’s stand at this year’s HIA Expo
was bigger and better than ever due to
the efforts of a cross-divisional team.
The stand was designed as an
integrated display of indoor/outdoor
lifestyle solutions. It featured a wide
range of Boral products including
bricks, clay pavers, roof tiles, concrete
pavers, retaining walls, plasterboard
systems, decorative cornices, timber
flooring, polished concrete, windows,
sliding doors and shower screens. A
particularly innovative and exciting
feature of the stand was a fully
functioning home cinema room
displaying the CinemaZone® system.
This year, Boral increased its presence
at the show with the overall display
taking up an impressive 320 square
metres. The Expo was open to both
Victor Avrutis, Gerard Moran and Rob
Sandilands with Boral's HIA Award.
trade and the general public and
hosted 2,200 delegates and more than
60,000 consumers over four days. The
efforts of the Boral Plasterboard coordinating team and everyone else
involved in the design and
construction of the stand were wellrewarded when it attracted record
numbers of visitors and was voted the
Best Exhibit in the Show by the
delegates and general public. ▲
SEEN ON SCREEN
Project Horizon a
great success
The Deployment phase of Boral’s Project Horizon
is well underway.
The Deployment phase of Boral’s
Project Horizon is well underway.
After a very successful pilot at the
Masonry Prospect site in January,
the deployment of Boral’s new
Standard Operating Environment
(SOE v3.0) across the company
began in March.
• Boral IT
• BCSC Packaging at Seven Hills
• DeMartin & Gasparini at
Homebush
• Roofing at Emu Plains
• Plasterboard at Camellia
• Asphalt at Seven Hills
• Corporate at the AMP Centre
• Timber at Auburn.
The following sites have already
been successfully upgraded to the
new SOE:
All of these sites were deployed
over a weekend and employees
were ‘up and running’ and enjoying
the benefits of the new platform
first thing on Monday morning.
The Deployment Phase is currently
scheduled to run for two years and
will cover all Boral sites.
If you have any questions
regarding Project Horizon
please contact
[email protected]
New screensaver rolled out
A new screensaver
and background design
will be appearing on
PCs all over Boral
soon as part of our
new SOE deployment,
Project Horizon.
Reflecting Boral’s new identity
guidelines, the screensaver features
our corporate typefaces and
colour palette.
Among its exciting features are
text messages about Boral’s values
and also interesting company facts
and news.
So, next time the screensaver pops
up, enjoy the soothing colours and
images and take a minute to read
some of the messages. ▲
JUNE 2003
15
New board
member
appointed
Dr Ken Moss, Chairman of
Boral, has announced that
Tony D’Aloisio has been
appointed a non-executive
Director of Boral Limited.
Aged 53 years, Tony D’Aloisio is
currently Chief Executive of the
leading law firm Mallesons Stephen
Jaques and has held this position for
the past 11 years.
Boral’s new non-executive Director, Mr Tony D’Aloisio.
Prior to this, he practised law in the
areas of mergers and acquisitions,
trade practices and taxation.
Dr Moss said that Tony D’Aloisio
would help to broaden the Board’s
skills and industry experience base.
“He brings to the Board strategic and
business skills grounded in his CEO
role and his experience as a
corporate lawyer. We look forward to
welcoming Mr D’Aloisio to the Boral
Board”, Dr Moss said. ▲
Asphalt veterans celebrate 40 years
Boral Asphalt employees have a history of being ‘long-termers’ and, this year, two of
them in Victoria – Crew Leader Barry Thompson and Crew Specialist Kevin Canny – are
celebrating 40 years service with the company.
Barry started in February 1963 as a young, fresh-faced, 19 year old.
He worked for many years on a veteran Bedford Sprayer MT588
that, eventually, went to ‘truck heaven’. However, Barry did not
enjoy working with the modern sprayer then allocated to him and
decided to hang up the spray controls and undertake other crew
responsibilities.
In his many years with Boral Asphalt, Barry has been a model
employee, although can be prompted to tell many tales of his
experiences and escapades during his time with the company.
Kevin Canny was 25 years old when he started with Boral, working
in the early days as a boiler attendant on the night shift. At that
time, this shift was generally followed immediately by a few hours
on day shift.
According to one of his workmates, “Kevin is most probably one
of the most genuine fella’s you’ll ever meet. As a matter of fact,
he and his wife Val have never had a blue”.
Congratulations to Barry and Kevin on their outstanding
service records. ▲
Kevin Canny (left) and Barry Thompson.
Supplement to Boral In The News, June 2003
from the Boral Brand Book
1. Changing to Meet the Challenges
2. There is Only One Boral
3. Brand Heirarchy Matrix
4. The Logo Basics
5. Standard Logo Size and Position
6. The Logo: What to Avoid
7. The Colour Palette
8. The Typefaces
The full Boral Brand Book can be found on Boral's Intranet and is also available
from Boral Corporate Affairs, email [email protected]
1 Changing to Meet the Challenges
THE NEXT PHASE BEGINS
Our last major brand review in 1998-1999
resulted in the publications “Identity Matters”
and “Image Guidelines”. Boral is continually
growing and changing. For instance, Boral has
become a focused building and construction
materials company, following the demerger
from our energy business in February 2000.
So we need to look again at how to remain
focused as we move forward. We’ve reviewed
our visual identity, including what was and
what wasn’t working, and have made changes
accordingly. It’s time for the next phase.
CONSISTENTLY BETTER
The challenge is for Boral to look and behave
like one consistent entity, from our quarry
operations through to our sophisticated
consumer products. We want our visual style to
be as consistent and high quality as our
products and services.
If you examine the world’s most successful
brands, you’ll see that they all have a level of
consistency in their communications that we
have yet to reach. These guidelines will help to
achieve that consistency and, in doing so, help
to build on our success.
Boral would become hard to recognise, just
as the game of football would if the players
were allowed to do anything at all during
the game. If one player was to run with the
ball, another was to swing a golf club, and
another started digging a hole, it wouldn’t
be football anymore.
WHY YOU SHOULD USE
THE BORAL BRAND BOOK
THE RULES OF THE GAME
Following the guidelines will contribute to the
further success of our brand.
Although it contains some rules, the Boral
Brand Book shouldn’t restrain you. There is
still plenty of scope for reaching our diverse
markets. Sports players are creative within
rules, and you can be too. But, without rules,
We need your help to make the Boral brand a
success. In using the guidelines you may need
to change the way you approach your
communications slightly, and incorporate the
big picture: the Boral brand.
Boral products and brochures from different
divisions are being seen together by our
customers more frequently, so we need them to
look consistent.
You’ll find that these guidelines will solve
many problems for you, saving time and
money. It will create a consistent Boral look,
which means you can focus efforts on your
message. Remember, a lot of thought and work
has gone into these guidelines. They provide
you with a framework – not a cage.
WHAT IS THE BORAL BRAND?
I
U
S
L
VA
In reality, our brand is made up of all the things
that combine to create what we call Boral (see
left). It includes: the behaviour and the decisionmaking of our employees; the type of products
and services we offer and how we sell them, as
well as what our communications look like –
ads, brochures, signage vehicles and so on.
G
CO
S
You probably hear the word “brand” quite often
nowadays, but there’s a lot of confusion about
what it means. “Brand” doesn’t mean “logo”,
although the logo is often the most
recognisable part of a brand.
U
N
IC
AT
I
EN
ON
-M
M
AK
M
IN
AS
ET
ES
PR
OD
S
CT
U
ES
IC
HISTOR
Y/H
ER
IT
ST
SE
RV
G
TE
RA
VIS
UA
L
E
AG
R
OU
VI
HA
NTENT
BE
IC I
D
EM
PL
OY
EE
Y
TIT
EN
VIRO N M E NTS
S
D
I
EC
SI
O
N
2 There is Only One Boral
Boral consists of many divisions, but they don’t
divide us. All of our divisions are working
towards Boral’s success.
All divisions that are part of the Boral brand
should clearly look like they are part of one
coherent organisation.
YOUR MESSAGES REFLECT ON US ALL
Everything we do, at all levels of the
organisation, builds and reinforces our
brand identity.
Our stakeholders see Boral as one entity. The
way each part of Boral is presented, whether it
is at the corporate level, the divisional level or
the way our products are presented, reflects on
the rest of the organisation.
We own quarries and build roads, yet we also
innovate high-tech lifestyle products such as
CinemaZone® plasterboard and create designer
building products like Stylestone®. So we’re
trying to create perceptions of Boral that
include the innovation and sophistication that
we are capable of.
BRAND HIERARCHY
It is not impossible to have a brand that serves
all of our business and product needs well. We
simply have to work hard at consistently using
our branding elements and reinforcing the
right messages at all levels of the Boral group.
• Boral products and services.
There are four clear levels of brand hierarchy
within the Boral group:
• Boral corporate
• Boral divisions, business units and
departments
• Boral distribution channels, and
The branding guidelines apply to all levels of
branding within the organisation. However, the
rules are slightly different at each level
of the hierarchy to satisfy the requirements
at the different levels and allow flexibility
where appropriate. These rules are detailed
throughout these guidelines but are
summarised on the following page.
Our brand has become a powerful asset over
time, and is seen as a strong, reliable, highly
recognisable, Aussie “icon”. And because of
who we are, because of our actions, the Boral
brand is about leadership, respect, focus,
performance and persistence. It is about being
value-driven and market focused.
Our Strategic Intent and our Values are also part
of our brand, and help to create our identity.
Put simply, when customers are loyal to the
Boral brand it’s because they like the way we
do things in comparison to our competitors.
3
ELEMENTS
Logo
Boral
Typefaces
Colour Palette
Boral Solid Pattern
Boral Keyline Pattern
Univers
Corporate A
The word Boral in Corporate A
Light with accompanying logo.
Refer to section 2.6
Primary
Name
Secondary Line
Univers and Corporate A for all Refer to section 2.2
hard copy and electronic
communications – headings,
body, text. Refer to section 2.3
BORAL CORPORATE
Refer to section 2.1
Refer to section 2.4
Predominantly solid green and For secondary use only
solid grey pattern for corporate
and internal use only. All other
colours are for secondary use
Naming system – in accordance
with guidelines for signage
and stationery in section 2.7.
For other applications requiring
divisional names refer to
section 3.15
EXAMPLES
Boral
Building on our strong
resource and market positions
Boral Limited Annual Review 2002
BORAL DIVISIONS,
BUSINESS UNITS AND
DEPARTMENTS
Trade and Commodities
Refer to section 2.4
Boral
Building
Services
Predominantly solid green and
solid grey pattern for corporate
and internal use only. All other
colours are for secondary
use only
Scaffolding, Formwork
and Plant Hire
Boral Bricks
Sample & Sales Area
Decorative
Concrete Finishes
Univers and Corporate A for all In certain applications see
signage and channel branding section 2.2.1
Available for brochureware,
signage and packaging
(green solid)
Retail and Consumer
Flat Profile Roof Tiles
BORAL PRODUCTS
AND SERVICES
BORAL DISTRIBUTION CHANNELS
Naming System
Univers and Corporate A for all
signage and channel branding
Available for brochureware,
signage and packaging
(Primary signage green; all
palette colours – solid and
keyline)
Available for brochureware,
signage and packaging
(Primary signage green; all
palette colours – solid and
keyline)
A room is made
with wood.
Univers and Corporate A for all
product sub-brands – if this is
not possible a business case
must be presented*
Colour palette for brochureware
and sub-brands – if this is not
possible a business case must
be presented*
(Primary signage green; all
palette colours – solid and
keyline available for
brochureware). Not all brochures
are required to use the Boral
pattern but it will enhance
the Boral brand
All palette colours – solid and
keyline available for
brochureware. Not all brochures
are required to use the Boral
pattern but it will enhance
the Boral brand
v
w
Boral word set
Colour bar
x
y
Colour bar
z
Black rectangle
MONO LOGO
COLOUR LOGO
y
LOGO TERMINOLOGY
9mm
MINIMUM SIZE
MINIMUM CLEAR SPACE
4 The Logo Basics
LOGO
There is only one Boral logo. If you see a Boral
logo that doesn’t look like those shown above,
it’s wrong, unless it appears on the “Other
Permitted Logo Uses” page 2.1.3.
The logo consists of a black rectangle,
two colour bars, and the Boral word set.
PROTECTING OUR LOGO
• Don’t distort the shape of the logo in
any way.
• Don’t try to recreate the logo: use the
correct digital artwork files. These are readily
available on the intranet or from Corporate
Affairs.
NOTE:
The key measurements
shown above are used
throughout these
guidelines
y
• Signwriters may recreate the logo in
exceptional cases, and a grid can be provided
for this purpose. Please contact Corporate
Affairs.
Don’t print the logo on coloured paper stock,
this will change its colour.
• The correct colours should always be used.
Refer to page 2.2.1 for further information.
Think of the minimum clear space as a
“protection zone” for one of our brand’s
greatest assets. The space makes sure that
the logo is always readable and clear of other
objects that may distract from it.
• Only place the logo on palette colours, the
Boral pattern, or photographic images.
Make sure that the logo doesn’t appear on a
dark or “busy” part of a photo (see “The Logo:
What to Avoid” page 2.1.4).
Placing the logo on white creates maximum
visibility. Never place the logo on a black
background, unless you use the solution
described on page 2.1.3.
MINIMUM CLEAR SPACE
MINIMUM SIZE
The minimum size makes sure that the logo
is always readable. For ease of use, we have
researched one size that covers all materials
and media. Certain merchandise applications
may use a smaller size.
y
1.5y
1.5y
1.5y (7mm)
1.5y (8.6mm)
15mm
18mm
18mm
15mm
1.5y (8.6mm)
1.5y (7mm)
1.5y
A4 TOP RIGHT
A4 BOTTOM RIGHT
1.5y
DL, A5 AND A6 TOP RIGHT
5 Standard Logo Size and Position
A standard size and position for the logo helps
to create consistency across the company’s
communications.
Our logo should be positioned at top right or at
bottom right of the page.
These are proven to be the most prominent
positions due to the way our eyes scan a page
while reading.
STANDARD LOGO SIZE
We have created standards for A4, A5, A6 and
DL, as illustrated above.
For other sizes and formats, use common sense
when enlarging or decreasing the size of the
logo, and use the standard positioning.
STANDARD POSITIONING
Positioning of the logo should always use the
same principles i.e. 1.5y from the corner.
EXCEPTIONS
Websites: Web pages are resizable, so a top
right or bottom right position means the logo
could disappear from view. The simplest way to
guarantee that our logo is always visible is to
position it at top left.
Wide and tall applications: Some shapes and
sizes make it impractical to feature the logo in
the standard positions – on a banner, for
example. Please see page 3.12 for examples.
Merchandise: Exceptions will be quite common
in the case of merchandise; it is impossible to
place the logo on the top right hand corner of a
watch dial, for example.
The logo should always be readable and
correctly reproduced.
Brochure stands: In most circumstances only
the top of a brochure is visible when placed in
a brochure stand. For this reason the logo
should always be positioned top right.
DL, A5 AND A6 BOTTOM RIGHT
Services and
Engineering
Tyres
Only use the
correct logo.
Do not use the colour
bars on their own.
Do not reproduce the
logo in the corporate
colours. Use only the
correct logo colours.
Only use the correct
one colour logo.
Do not reproduce the
logo in two colours only.
Use the full colour,
mono, or one colour
logo only.
Do not extend the logo
border to accommodate
product names or
company details.
Do not add product
names or company
details near the logo,
except in the permitted
format. Refer to
page 2.7.1.
Do not use the logo on
a very dark background.
The logo edges need
to be well defined (and
use of another outline
is not acceptable).
Do not typeset copy
close to the logo.
Observe the minimum
clear space noted
on page 2.7.1.
Do not use the one
colour logo when
colour is available.
Never tint the logo
or use transparency.
Do not infringe on
the clear space or
place the logo on a
“busy” photo.
Do not tint the logo or
create a pattern. Use
the Boral pattern.
BORAL
www.boral.com
Do not use the website
address too close to the
logo (respect the clear
space requirements).
Do not stretch or distort Never rotate the logo
the logo.
with the exception of
the letterhead.
Do not crop the logo,
with the exception of
the letterhead.
6 The Logo: What to Avoid
Shown above are some examples of what
not to do with the logo. This is not a definitive
list, but gives you a good idea
of unacceptable uses.
Do not change or
recreate the logo: use
the correct artwork.
NOTE
BORAL GOLD
PMS 1235
C0% M27% Y76% K0%
R255 G179 B0
BORAL GREEN
PMS 356
C100% M0% Y91% K27%
R0 G114 B41
PMS 413
Ghost Gum
C0% M0% Y6% K18%
R200 G201 B195
PMS 697
Waratah
C0% M83% Y60% K51%
R129 G51 B61
PMS 2728 Kingfisher
C100% M69% Y0% K0%
R38 G81 B164
PMS 424
Slate
C0% M0% Y0% K65%
R119 G123 B126
PMS 167
Pilbara
C0% M60% Y100% K18%
R194 G81 B15
PMS 3145 Opal
C100% M0% Y18% K18%
R0 G122 B151
PMS 5575 Eucalypt
C18% M0% Y15% K18%
R169 G189 B182
PMS 451
Spinifex
C34% M27% Y51% K0%
R159 G155 B116
PMS 543
Blue Gum
C56% M15% Y0% K6%
R147 G185 B220
Refer to a Pantone®
Colour Specifier for
accurate colour matching.
Your computer screen or
colour laser/inkjet prints
are not accurate enough
for this purpose.
CORPORATE COLOURS
PMS 109
C0% M10% Y100% K0%
R255 G209 B0
White
C0% M0% Y0% K0%
R255 G255 B255
PMS 355
C180% M0% Y100% K0%
R0 G149 B48
Black
C0% M0% Y0% K100%
R0 G0 B0
LOGO COLOURS
SECONDARY COLOURS
7 The Colour Palette
ABOUT THE COLOUR PALETTE
USING THE PALETTE
CORPORATE
RETAIL AND CONSUMER
The new colours in the palette were developed
very carefully to work with the Boral logo and
the existing corporate colours, Boral Green and
Boral Gold. The logo colours, however, are now
only used in the logo itself.
Photographic images can contain any colours.
The palette applies to everything else – even
illustrations or charts, if you are using them.
Corporate mainly uses Boral Green and Boral
Gold. PMS 413 works well with the corporate
colours and white, with additional colours in
the palette being used as needed. The overall
impression from a document should be Boral
Green and Boral Gold.
Retail applications should make use of the
entire palette across product ranges, taking
advantage of the sophisticated colour
combinations available; again, only one or two
at a time should suffice.
The colour palette is contemporary and
versatile, enabling us to communicate with all
our audiences. It is distinctive, and so will help
us to stand out from our competitors.
The Boral logo can be placed on any of these
colours (except black), making the palette easy
to use.
The colours reflect both the needs of our
organisation and our Australian character.
Don’t use all the colours in one document
though, except when needed in graphs and
charts – one or two colours plus the corporate
green and gold should suffice.
Note that black is included to allow for body
copy (and the black in the logo), and white is
included to allow for clear space and white
paper, as well as the white “Boral” in the logo.
TRADE AND COMMODITIES
Trade and commodities concentrate on use
of the Boral Green and Boral Gold, with
occasional use of other colours for colour
coding of products, and to add visual interest.
Remember that our key brand colours are still
Boral Green and Boral Gold, so use them where
you can to trigger existing recognition of Boral
– and to build on it. Research shows that these
colours are intimately linked to our brand and
are a great strength.
Corporate A
Univers
Light
Regular
Medium
45 Light
55 Regular
65 Bold
Univers Condensed
Univers Bold Condensed
8 The Typefaces
Our typefaces are like Boral’s handwriting –
it helps people to recognise us, so it should
always be consistent.
• internal manuals and formal communications
such as newsletters
be used unless space is at a premium, such as
in Yellow Pages ads.
• Boral stationery and forms and
Retail and consumer
The typefaces (fonts) that we use are
Corporate A and Univers. In most forms of
communications these are the only typefaces
that should be used. All non-desktop
printed items must use the correct typefaces;
Boral’s typefaces should be used in the
following applications:
• key headings on web pages.
• external reports and communication
documents
• marketing materials including technical
and product brochures
• signage and banners
TYPEFACE USAGE
Usage varies slightly by audience.
Corporate
Corporate A Light, Medium and Regular are
used for all major headings and long body
copy. Univers Light, Regular and Bold are used
for secondary information, body copy (where a
more contemporary look is required – Univers
Regular only), captions, occasional headings
and pull-quotes. Univers Condensed should not
Corporate A Light, Medium and Regular may be
used for all major headings and long body
copy. Univers Light, Regular and Bold are used
for secondary information, body copy (where a
more contemporary look is required – Univers
Regular only), captions, occasional headings
and pull-quotes.
Upmarket retail products require a more
sophisticated and contemporary approach to
appeal to a style-conscious market. In these
cases, light weights of Univers may be used for
headings and headlines. Corporate A should be
used somewhere to retain another link with the
Boral brand. Univers Condensed is used only
where space is at a premium or for short copy
– not headings.
Trade and commodities
Corporate A Medium and Regular are used for
all major headings and long body copy. Univers
Regular and Bold are used for secondary
information, short body copy, specifications,
and occasional headings. Univers Condensed
and Bold Condensed are used where space is
at a premium. Univers Regular, Bold,
Condensed and Bold Condensed are used for
product names.