Swedish food is latest Scandinavian import to appeal to British tastes

Swedish food is latest Scandinavian import to appeal to British tastes - News - Food & Drink - The Independent
2012-10-30 16:45
Tuesday 30 October 2012
NEWS
Fashion
VOICES
i Jobs Dating Property Shop
US ELECTIONS
Food & Drink
SPORT
Health & Families
History
LIFE
PROPERTY
Gadgets & Tech
ARTS & ENTS
Motoring
Dating
TRAVEL
MONEY
Crosswords
Gaming
Life > Food & Drink > News
Send
STUDENT
Search The Independent
209
Tweet
Day in a page
Most Commented
Go
Article archive
Most Viewed
Most Shared
Thousands illegally sectioned under mental health
act following 'technical error'
SUNDAY 21 OCTOBER 2012
Recommend
BLOGS
Competitions
Advanced Search
Swedish food is latest Scandinavian import to
appeal to British tastes
SUSIE MESURE
INDYBEST
102 comments | 3 hours ago
146
Share
9
0
PRINT
EMAIL
AAA
Are we losing the war on cancer?
42 comments | 1 hour ago
News in pictures
Life & Style blogs
If meatballs and a gibberish-spouting puppet chef
seem unlikely ambassadors for a global gastronomic Ads by Google
revolution then think again. Swedish chefs are
Tassimo Marabou
Varm chokladdryck med
leading a new Nordic invasion and this time it's no
smak av Marabou choklad.
laughing matter.
Testa du också!
Swedish food is the latest Scandinavian import to
appeal to British tastes, with food and drink sales in
the UK rising 30 per cent in the past five years.
New restaurants, food ranges, and cookbooks are
seeking to capitalise on the Scandi-mania that has
gripped the UK following the huge success of the
Nordic noir-fiction genre, epitomised by The Girl
With the Dragon Tattoo, and TV crime dramas
including The Killing, Wallander, and The Bridge
Google
announces
Nexus 10 tablet
with iPadbeating specs
Google are taking the
fight to Apple with a brand
new line of Nexus
devices, complete with
powerful ...
The most ambitious Scandinavian restaurant so far
opens next month in London. MASH, a 300-seat
Danish steakhouse, will take over a Soho basement
once occupied by Marco Pierre White's Titanic
restaurant. Next week, a former London brewery
will be transformed into a Swedish red cottage to
showcase menus from three Swedish regions,
including Wallander's fictional home, Skane. And
the online grocer Ocado recently ramped up the
number of Swedish lines it sells, adding crispbreads,
jams, beers, and local cheeses to its internet shop.
www.tassimo.se
Finn Juhl Baker Sofa
£699
Delivery across Europe. Buy
with confidence – view in
360 degrees.
www.bluesuntree.co.uk
Nyhet Neuroledarskap
Att leda med hjärnan
Bruksanvisning för
människan
www.neuroledarskap.org
One NHS trust in five is in bad financial trouble –
and DoH is failing to plan for bankruptcies
38 comments | 28 minutes ago
Smoking will 'kill up to a billion people worldwide
this century' 128 comments | 7 hours ago
Women risk dying 10 years early if they keep
smoking, says study 73 comments | 1 day ago
4,000 cancer patients undergo unnecessary
treatment as result of breast screening
1 comment | 1 hour ago
Debt-ridden NHS trust to be scrapped
11 comments | 2 hours ago
Suggested Topics
Denmark
Cooking Book
Marco Pierre
White
Scandinavia
Sweden
Food
Restaurants
Nonfiction
Trine Hahnemann, a Danish chef whose
Literature
Scandinavian Christmas recipe book was published
Cookery
last month, said she is "considering" opening a
restaurant in the UK next year. "The interest is
really overwhelming," she added. The chef will head up a series of Nordic
cooking classes at the Food at 52 cookery school in London.
Google unveils
the LG Nexus 4
with hardware
and pricing you
simply can’t
ignore
Google have unveiled the
LG Nexus 4, their new
Jonas Aurell, whose deli-cum-wholesale business is supplying Ocado, said:
"Ikea paved the way for the food market. Plus, a study into the Nordic diet led
by Copenhagen University, which set out to prove that the Nordic diet was as
good as the Mediterranean diet in terms of health, gave us a lot of impetus to
push the food forward."
The global triumph of Copenhagen's Noma restaurant, which has won the feted
best restaurant in the world award for the past three years, has been widely
credited with helping to put Scandinavian cooking on the map. Its chef, Rene
Redzepi, opened a sell-out pop-up restaurant in Claridge's this summer. Daniel
Berlin, a Skane-based chef tipped to succeed Redzepi as the world's best, hopes
Recently Read
Facebook
Unshare A new social reading experience from The Independent,
powered by Facebook. Learn More.
http://www.independent.co.uk/life-style/food-and-drink/news/swedish…latest-scandinavian-import-to-appeal-to-british-tastes-8219593.html
Sida 1 av 4
Swedish food is latest Scandinavian import to appeal to British tastes - News - Food & Drink - The Independent
flagship Android
smartphone. Complete
with wireless c...
It’s not just
“mansions”
that are now
million pound
homes
The number of property
millionaires in the capital
has "shot up"
Video Choices
Chinese women wear
facekinis
to follow suit next summer.
2012-10-30 16:45
Log In
Hahnemann said yesterday: "I think we have a lot in common because of the
climate, we have the same ingredients and the same season, so the New Nordic
ties in very well with the local British food movement, and all the attention there
is on British food now. Foraging and preserving is the growing thing in both our
countries."
Be the first of your friends to use The
Independent.
A Swedish "cook-it-yourself" concept, Aveqia, opened earlier this month, where
Michelin-starred chefs teach diners to prepare dishes such as "spice-flamed
reindeer". Peter Hencz, the school-cum-restaurant's director, said: "Many
colleagues back in Sweden are looking at the UK market, and, if we succeed,
they will follow us."
Aveqia joins a host of other Nordic restaurants across the UK, including the
Edinburgh-based delicatessen Peter's Yard, and KRO, a chain of Danish eateries
across Manchester and Cheshire. The next series of Masterchef - the BBC1
cooking competition, now being filmed - will feature Scandinavian cuisine, with
one contestant stocking up on ingredients from the online supplier Danish Food
Direct.
Signe Johansen, a Norwegian cook who released her second recipe book,
Scandilicious, earlier this year, said: "The Scandinavian zeitgeist seems to be
growing - whether it's fashion, design, crime fiction, TV or food - interest in the
region at the moment is quite astonishing to those of us who hail from Norway,
Sweden, Denmark, or Finland. It's a confluence of events, people are fascinated
by Scandinavian crime fiction with all its brutality, violence towards women,
social discord, racism and corruption -all of this is at odds with the image of
Scandinavia as a social democratic haven where the standard of living
consistently rates as the best in the world and everything seems pictureperfect."
Mr Hencz sought to defend Sweden's reputation for boring dishes such as
meatballs, pointing out: "When we think about the UK we think about fish and
chips. Every country has something they are associated with."
Send
Recommend
209
Tweet
146
Share
9
0
Photos of facechewing victim
Comments
MORE IN NEWS »
Ads by Google
Royals saddened by
photos
Food ingredients
Ingredients and solutions for the food industry
www.alsiano.com
UGL-kurser i Hela Sverige
Kvalitetssäkrad Förmedling Av UGL. Lång Erfarenhet, Personlig Service!
www.uglkurser.se/
Cooking School in France
Chef skills to cook gourmet cuisine Great culinary holidays in France
www.frenchdiningschool.com
50 Best Celebrity
Halloween Costumes
Elle.com
Kvinnor söker Män
Den nya dejtingsajt. Gratis Dejting profil idag!
www.prime-date.se/kontaktannonser
SPONSORED FEATURES
by Taboola
Independent Comment
What's your #MyLondon?
If you love London and love life, share a photo
of what makes the capital so special to you for a
chance to win great prizes with Beefeater Gin.
http://www.independent.co.uk/life-style/food-and-drink/news/swedish…latest-scandinavian-import-to-appeal-to-british-tastes-8219593.html
Sida 2 av 4
Swedish food is latest Scandinavian import to appeal to British tastes - News - Food & Drink - The Independent
1 comment
2012-10-30 16:45
Visit Adelaide
0 Stars
USA trip
Heineken Hub
Heal's Christmas Networking 2012
Cisco webinar
Prizes & offers
The O2
Business videos
Leave a message...
Discussion
David Jørgensen
•
8 days ago
Jonas is right, IKEA paved the way, but it is definitely not
representative of proper Swedish or Nordic food.
1
1
•
Reply
•
Share ›
ALSO ON LIFE & STYLE
What's this?
×
Exclusive: MS drug 'rebranded' –
at up to 20 times the price
It's official: the science on
abortion really hasn't 'moved …
330 comments • 18 days ago
297 comments • 20 days ago
c0ns1stent — If Governments
actually represented the People,
they could easily set up State …
Robert9 — You state "The new
Health Secretary, Jeremy Hunt,
came out to say he favoured a …
Ads by Google
Mötesplatsen.se
Hitta kärleken på Sveriges bästa Dejtingsajt - Gratis
Medlemskap!
www.motesplatsen.se
Köp Japanska Kockknivar
Trött på slöa kockknivar? Köp Mcusta sylvassa kvalitetskniva
www.mcusta.se
Designmöbler 75 % rabatt
1000-tals designikoner i lager. Idag Nelson klocka för 1:(2900:-)
www.designersrevolt.com
Nemox Ice Cream Makers
New Version 2012 Summer Price Special Offer until stock
last
www.italiankitchenaids.com
Assistant Restaurant Manager
JR SOUS - OXFORDSHIRE
Volunteer roles available in Tanzania
Operations & Customer Service - West Sussex
COMMIS CHEF - WORCESTERSHIRE
View the latest Catering, Travel and Hospitality
jobs on iJobs.
DAY IN A PAGE
Sun Mon Tue Wed Thu Fri Sat
30
October
2012
http://www.independent.co.uk/life-style/food-and-drink/news/swedish…latest-scandinavian-import-to-appeal-to-british-tastes-8219593.html
Go
Sida 3 av 4
Swedish food is latest Scandinavian import to appeal to British tastes - News - Food & Drink - The Independent
The Independent
2 Derry Street London W8 5TT
© independent.co.uk
Terms & Policies
Privacy Policy
Cookie policy
Code of Conduct
Email newsletters
RSS
Contact us
Subscriptions
Apps
Work for us
Evening Standard
Homes & Property
iJobs
Advertising Guide
Syndication
Novaya Gazeta (English)
The Journalism Foundation
ES Business Connections
London Private Rentals
2012-10-30 16:45
Search The Independent
Advanced Search
Day in a page
Go
Article archive
© independent.co.uk
http://www.independent.co.uk/life-style/food-and-drink/news/swedish…latest-scandinavian-import-to-appeal-to-british-tastes-8219593.html
Sida 4 av 4