January 7 - PowerPoint - Heidi Wyn (Curiosi

Curiosi-Tea House Best Sellers
• Pistachio Shortbread – we’ve sold over 28lbs
since Thanksgiving in 1oz & 2oz packages and
as a beverage
• Masala Chai - ’Masala' is Indian for 'a blend of
spices', and 'chai' simply means 'tea.' So, Masala
Chai is literally 'spiced tea'. Typically a black
tea base.
• Rooibos Vanilla Chai – same Indian spices,
with a Rooibos base which is without caffeine
• Green Mango & Mango Green
• Red Berries & Evening in Missoula – herbals
January is
National Hot Tea Month!
On any given day,
158 million+
Americans are
drinking tea.
Why Tea for Me?
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Looking for a flavorful, healthy, reasonably priced drink
with low caffeine
Lipton came out with 2 bottled teas – white & green
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few white/green options in Mankato – no loose leaf here
Found Teavana (good tea/very pricy!)
Found Our Home Tea & Tea Source
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MN companies – Started selling Our Home Spring 2013
Attended Free Small Biz Entrepreneurship Class – Fall 2012
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told Mankato not sophisticated enough for tea
Took SCC Entrepreneurship Class Fall 2013
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Trends & analysis promising – 3-5% growth next 5 years
Attended Vendor Fairs to get noticed – good feedback
Location? Considered Mall – no seating, cost, mall hours
Found 529 N Riverfront & opened for retail Sept. 3, 2014
Started serving Tea Aug. 2015 & packaging Sept. 2015
How did I pick vendors?
Our Home Tea
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MN Business that allowed me to sell in-home prepackaged
to get started while I was investigating starting my business
Adagio
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US company that buys directly from grower & has sustainability initiatives
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Carries a variety of quality teas/tisanes at low cost in tins/bags
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Won Best Online Tea Business at World Tea Expo 2015
English Tea Store
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Carries British teas & Accessories
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Many teas are part of the ETP – Ethical Tea Partnership
Tea Source
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30 year old MN company that buys directly from growers
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Won Best Tea Business at the World Tea Expo 2015
Nuwati Herbals
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Owner Rod comes to Mankato Pow Wow & Mankato local suggested he
should talk with me about carrying at my shop
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Has a few award winning teas as well
In all cases, quality & affordability were important to me!
Tea F acts
• Tea is the 2nd most widely consumed beverage in the world after water.
• Its history spans over 5,000 years and has been revered for its bountiful
health benefits and therapeutic properties.
• Today, over 6 billion pounds of tea are harvested annually. The best loose-leaf
teas are comparable to fine wine.
• Drinking a cup of tea feels nurturing & comforting - this is not your
imagination! Theanine, an amino acid found in high quality tea, is a natural
anti-depressant and stress-reliever.
• Ice Tea was conceived in the US. At the 1904 St. Louis World Trade Fair, a
group of tea producers organized a tea pavilion and offered hot tea to
attendees. The sweltering summer temperatures left the booth empty. In an
effort to sell their product, they poured tea into glasses packed with ice
cubes. Before long, customers were lining up to try the new beverage.
• Currently, America consumes almost 50 billion glasses of iced tea a year.
80% of all tea consumed in the U.S. is iced.
Tea – Environmentally F riendly Drink!
• A cup of coffee needs a great deal more water than what is poured into
the pot. It is estimated that it takes 1,120 cups of water to produce a
single cup. This calculation includes growing the beans, harvesting and
packaging the product, delivery, and so forth.
• By contrast, only 120 cups go into making the same amount of tea about 1/10th the environmental impact!
• According to Dutch researchers, for a single cup of coffee, growing the
beans, processing them and making the cup at home requires 140 liters
of water. That's fourteen buckets of water for just one coffee! This is 8
times more water than what is needed to make a cup of tea.
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For more on the environmental impact regarding water consumption of tea, coffee and other goods,
see Water Footprint and The Economist Magazine.
http://www.chai-direct.com/TEA/info/pages/info_chai_tea_vs_coffee
Tea’s Environmental Footprint
• Look at land use
– 3.9 million tons of tea is grown on 2.8 million hectares of land
– 7.7 million tons of coffee, is grown on 10 million hectares
– Coffee takes up more land than tea, it also has a lower yield per hectare.
• Considering the land required to grow them as well as energy created
through processing and transport - tea fares better than coffee.
• The more processed your drink, the greater the footprint.
• Loose-leaf tea is gentler on the planet than teabags.
• If you add milk and sugar you'll slightly increase the impact with
either coffee or tea.
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http://www.greenlifestylemag.com.au/features/1068/coffee-versustea?page=0%2C1#sthash.Qlfp6zyr.dpuf.dpuf
What is Tea?
Camellia Sinensis
is a species of
evergreen shrub
whose leaves and
leaf buds are used
to produce tea.
• Camellia sinensis var. sinensis (Chinese)
• Camellia sinensis var. assamica (Assam/Indian).
The six basic types of tea are
White, Yellow, Green, Oolong, Black & Pu Erh.
Doke Tea Estate in Bihar India
Tea is grown in mostly
subtropical or mountainous
places all over the world.
Africa
Burundi
Cameroon
Kenya
Malawi
Mauritius
Mozambique
Reunion
Rwanda
Seychelles
South Africa
Tanzania
Uganda
Zaire
Zimbabwe
The Americas
Argentina
Bolivia
Brazil
Ecuador
Peru
USA
Australia
Europe
Portugal
Asia
Azerbaijan
Bangladesh
China
Georgia
India
Indonesia
Iran
Japan
Malaysia
Papua New Guinea
Sri Lanka
Taiwan
Turkey
Vietnam
What is a Tisane?
• Herbal tea = Tisane (UK /tɪˈzæn/, US /tɪˈzɑːn/)
any beverage made from the infusion or decoction of
herbs, spices, or other plant material steeped in water,
and usually do not contain caffeine.
• Confusingly, many of beverages called "tea" are actually not
tea. Herbal teas, which tea experts term Tisanes (French for
"herbal infusion"), are usually dried flowers, fruits or herbs
steeped in water (no actual tea leaves are included).
• Historically consumed for medicinal benefits or as a caffeinefree alternative, many Tisanes are beginning to find their own
popularity outside the tea world boasting a variety of benefits
from relaxation to rejuvenation.
Rooibos – South African Tea
New to the Tisane scene in the US,
Rooibos is skyrocketing in popularity.
It is also known as "Red Bush Tea" or
"Red Tea," from South Africa. It has a rich,
slightly sweet flavor that is excellent alone and
blends extremely well with a variety of flavors.
It is high in antioxidants.
Yerba Mate or Mate
This South American botanical from the holly family
is consumed throughout Brazil, Argentina, Paraguay,
Uruguay and the Far East. Yerba Mate has been
lauded as a cultural phenomenon that both energizes
and remedies the body. Mate is one of the few plants
(along with coffee, cocoa & tea) that contain caffeine.
At 85 mg caffeine per 8 ounces, it contains more
caffeine than tea, but less than coffee.
It has been introduced to the US as
a substitute for coffee and is attracting
wide attention.
What is
Matcha?
Matcha іѕ the Japanese word for “finely powdered tea.”
It is green tea which has been completely pulverized into
a very fine powder which can be mixed with water and
consumed without straining. As a result you are really
drinking the leaves rather than just the water they have
steeped іn. Matcha has about 10 times the antioxidants οf
regular green tea. It is very easy to incorporate it into a wide
variety of recipes.
Tea & F air Trade?
Producers must apply for certification through one of several
Fair Trade Organizations (FLO, IFAT, NEWS, EFTA, etc.) that require
documentation & adherence to the following criteria:
1. Fair Labor Conditions: wages, working conditions and living conditions
2. Direct Trade: no middlemen adding unnecessary costs
3. Community Development: investment in services and/or
infrastructure to aid the community
4. Environmental Sustainability:
agricultural methods that are "healthy"
5. Transparency: free association of
workers and farmers and democratic
decision-making
F air Trade/Ethical Tea Partnership
• Most of my distributors buy directly from the communities in which
the teas are grown, working closely with the farmers who tender them.
• Because many tea gardens are small, family owned and run, they do
not have the means to participate in community investment or adhere
to extensive bureaucratic documentation and auditing rules, an
overwhelming majority of specialty tea producers are not "Fair Trade"
certified.
• In some countries, like Japan, no Fair Trade teas can be found because
the tea workers are already paid above the poverty level. This would
be akin to looking for Fair Trade wine from France.
• ETP – The European standard that works with tea producers and
companies at each end of the tea supply chain. Together they are
helping to create a thriving tea industry that is socially just and
environmentally sustainable.
Organic Tea?
• The tea plant is naturally resistant to both animal and insect pests ,
and naturally doesn’t need chemicals to keep it healthy.
So, most tea is produced organically.
• Why aren’t more teas labeled organic? Many tea farms are family owned
in countries where they can’t let their soil sit for years to be certified
organic, so are not, yet most hold true to organic growing practices.
• ‘Certified Organic’ does not involve any testing or verification after the
tea is produced to determine whether the rules were followed. Because
there are no quality standards for the final product, organic
certification also does not guarantee that there are no environmental
pollutants or contaminants during processing or packaging.
• The take-away is, it's important to buy from growers, distributors and
retailers that you trust, regardless of the certification!
Health Benefits of Drinking Tea
aging
allergies
Alzheimer's
disease
arthritis
bone health
bone strength
breath
cancer
heart disease
cholesterol immune strength
cognitive health
liver
depression
oral health
dermatology stroke prevention
diabetes
tooth health
eye health
weight loss
general health
Haven’t I heard that
Green tea is healthier
than Black tea?
C affeine
Tea Vs Coffee
Caffeine in tea and coffee is technically identical
however, the experience is different due to 3 key factors:
1. There is significantly less caffeine in the average cup of tea especially green and white teas, as these are brewed at shorter
times and cooler temperatures.
2. L-theanine, an amino acid found only in tea, has a relaxing
effect that counteracts the jitteriness of caffeine without
reducing the increase in alertness.
3. The high levels of antioxidants found in tea slow the body's
absorption of caffeine - resulting in a gentler increase of the
chemical in the system and a longer period of alertness with no
crash at the end.
C affeine in Tea
Bags VS Loose Leaf?
With the decision to package tea in bags, the slippery slope of
tea began. Because leaf size no longer mattered, merchants
could purchase much cheaper grades of tea known as
"fannings" or "dust." These are the lowest rankings that tea can
achieve, found at the bottom of the tea barrels. This "tea" will
add color to your cup, but not nearly as much flavor.
Tea mediocrity has plagued the West
for several decades. Most supermarkets
offer only a bottom-of-the-barrel tea
product, leaving most consumers to
believe tat there is nothing better
available. This is a far cry from the
abundance of flavor and intoxicating
aroma found in a cup of full-leaf
premium tea.
Steeping times & TEmps
Always add the tealeaves to
your cup or teapot first,
and pour the water over.
The act of pouring water
over the tealeaves creates a
little whirlpool effect that
mixes the tea and water
perfectly, beginning the
brewing process.
Do not oversteep or tea may become bitter.
If you prefer strong tea, do not steep longer, simply use more tea.
Assam Melody
Bold black tea from the Assam region of India. Assam tea is known for a
deep, burgundy-red cup and pungent flavor. Assam Melody is perfect
for tea drinkers who may be new to the powerful character of Assam.
Rich aroma, more sweet starchy than malty, like roasted plantains.
Rounded mouthfeel, malty without being overpowering. Slight notes of
raisin.
Brisk astringency and not extremely pungent. A solid, 'friendly' Assam,
from the well-regarded Meleng Estate.
Assam is the world's largest tea-growing region, lying on either side of the
Brahmaputra River, and bordering Bangladesh and Burma (Myanmar). Assam has a
tropical climate, heavily influenced by the monsoons and without the normal hot and
dry season found in the rest of India. In the warmest month, the temperature is in the
mid to upper 80's, while in January, low 60's are the norm. The most prized Assams are
the second flush teas, coming right before the monsoons, with a rich, spicy and malty
flavor. Teas harvested during and right after the rainy season tend to be softer and
more floral in character.
Steep at 212° for 3-5 minutes.
Autumn Mist
Gently smoky gunpowder combined with bright tangy
apples and rose hips, bring to mind a misty morning stroll
with autumn leaf fires in the distance. Hints of cinnamon
and creme brulee warm and comfort you like a favorite
fuzzy sweater.
Ingredients: gunpowder tea, apple pieces, cinnamon
bark, rose hips, natural creme brulee flavor, marigold
flowers, rose petals
White Peach
Premium white tea from Fujian region of China flavored
with sweet peaches. A wonderfully smooth and subtle
treat, delectable both hot and cold. If you are beginning
your exploration of white tea, our peach tea will serve a
wonderful introduction.
Ingredients: white tea, apricots, natural peach flavor and
marigold flowers
Steep at 180° for 3-5 minutes.
Enjoy Your Tea.
Be open to the Experience.
it truly is An Adventure
in a cup!