Xtreme Lashes Eyelash Extensions

Transcription

semi-permanent
Eyelash Extensions
The Global Leader
in Eyelash Extensions
1.877.BIG.LASH
www.xtremelashes.com
1.877.BIG.LASH | www.xtremelashes.com
Meet Jo Mousselli, RN
President and Founder of Xtreme Lashes ® Eyelash Extensions
The woman with the sparkle in her eyes...
Jo knows women. From being a wife, an active mother of four,
supporting her family and putting herself through school, Jo
knows the modern woman’s struggle.
healthy and happy kids. I’m fortunate to have her as an example
and privileged to work with the most inspirational person
I know.” Jo’s experience as a Registered Nurse not only strengthened
her, it enabled her to create products, application methods
and company-wide systems based on the scientific nursing
process: assess, diagnose, plan, intervene and evaluate. Under
Jo’s leadership, Xtreme Lashes® has continuously researched
and developed products and application methods which have
Her daughter and Xtreme Lashes® Artistic Director, Noor culminated to become the XL ProfessionalApplication System™.
Daoudi, gives us her insight:
Jo is on a mission...
“My mom is my hero and role model. I watched my mom go from
Jo’s personal mission, vision and values have fueled the success
teaching, to nursing to leading an international beauty company.
of Xtreme Lashes®. When Jo founded Xtreme Lashes® in
My mom returned to school to become a Registered Nurse - with
2005, she did so with the purpose of empowering people and
four young kids in tow. She prioritized her family over sleeping. She
enriching lives:
cooked dinner every evening, put us to bed, then studied all night.
“I founded Xtreme Lashes® with two goals in mind,” says Jo.
We were so proud when she graduated with high honors - Magna
Cum Laude.
“The first is to simplify today’s active woman’s morning beauty
regimen with high quality, high performance, low-maintenance
She then worked as a pediatric intensive care unit nurse at Texas
and long-lasting beauty products. I know the connection between
Children’s Hospital for many years. She would get up at 4:30
looking good and feeling good and the resulting confidence;
a.m. and work with critically ill children until she came home
Xtreme Lashes® eyelash extensions was borne from this goal - to
at 8:00 p.m. At the time, she was a single mother with four
emphasize the most important feature in a woman.
teenagers and she managed to keep her family together while
succeeding at an incredibly challenging
The second goal is to empower the credentialed
career.
health and beauty professional to launch a
profitable and rewarding lash styling career - a
After 25 years of unyielding dedication
career that enriches the lives of women to look
to her family and career, my mom has
and feel beautiful all day, every day.
developed into a superhero fit to lead an
international company as complex and
My personal mission is to ensure that Xtreme
intense as Xtreme Lashes®. Her integrity,
Lashes® remains synonymous with quality, safety
wisdom, strong work ethic and passion
and support. We do this by providing the largest
have made Xtreme Lashes® what it is
selection of the highest quality products, most
today.
comprehensive training, legendary customer
service and business support.”
My mother’s journey has taught me that,
with dedication and perseverance, women
can have successful careers and raise
When you meet Jo, the first thing you notice (aside from her
beauty) is the sparkle in her eyes and her warm smile. Jo is
that woman who overcame real woman challenges, became
successful and inspires other women to succeed.
Jo Mousselli (left) accepting the prestigious
ICMAD, “Cosmetic Innovator of the Year Award,”
with Creative Director, Noor Daoudi (right)
© Xtreme Lashes LLC, 2011. All rights reserved.
There is always progression and evolution under the Jo Mousselli has seen her company expand across the
globe into over 50 countries. In just 6 years, her company
leadership and guidance of Jo...
Jo set out to revolutionize the industry yet again with the new
XL Professional Application System™.
“My vision for 2010 was to take Xtreme Lashes® to a NEW
HEIGHT with the XL Professional Application System™. My
goal: lasting lashes using the safest application system in the
industry.
Xtreme Lashes® is not your average beauty service; the procedure
is very detailed and meticulous; combining art, science, safety and
hygiene in a precise and systematic step-by-step process.
If the end-consumer isn’t happy, if the application isn’t safe, if
the lashes don’t look beautiful, if the results aren’t dramatic and
lasting, then there is no eyelash extension industry.”
Jo is inspirational...
Under Jo’s leadership, Xtreme Lashes® has been recognized
as the industry leader throughout the world. Here is just a
small sampling of the worldwide media coverage behind Jo
Mousselli and Xtreme Lashes®:
Features by Major Publications:
• Glamour
• Vogue
• Shape
• Elle
• Cosmopolitan
Major Television Interviews & Airings:
• The Doctors on CBS
• AVING Global News Network
• Fashion TV in Cannes, France
• The Beauty & Fashion Channel
• National Newsreel - multi-network airing
has trained over 14,000 health and beauty professionals
worldwide, empowering them with meaningful and profitable
careers, making women feel beautiful, and enriching the lives
of thousands upon thousands of consumers whom her clients
proudly serve.
“I am honored to be able to work with such a dedicated team here
at Xtreme Lashes® who work tirelessly to ensure the success of
the company. We are truly a family at Xtreme Lashes® and every
employee, lash stylist and international franchisee inspires me
daily to push the Xtreme Lashes® brand to new levels.”
- Jo Mousselli
Jo is an active, hands-on president. She works around the
clock: coaching, motivating and leading her Xtreme Team.
When not working to build and foster the Xtreme Team and
the many endeavors of the company, Jo enjoys spending time
with her husband, children and grandchildren. Outside the
office, Jo loves pilates and the outdoors as well as finding ways
to give back the community that has supported her throughout
the years.
Some of the organizations she enjoys working with include
the Susan G. Komen Foundation, The National Kidney
Foundation of Southern California and the Northridge
Hospital Foundation Pediatric Trauma Center.
One of Jo’s favorite outlets, though, is finding ways to aide
and inspire young people. She strives to coach and motivate
today’s youth to improve their lives, succeed, develop and
grow themselves, professionally and personally.
Jo inspires us all as women, as single-moms, as professionals
trying to juggle families and careers and as business owners
wanting to grow our businesses. All around the world, she has
Awards:
touched countless lives, changed countless futures and inspired
• Jo Mousselli selected for WE Magazine’s Hall of Fame
• ICMAD, Cosmetic Innovator of the Year (For Product, countless individuals to make this world a more beautiful place
- one lash at a time.
Print & Packaging Innovation)
• Best of Spring 2009, recognizing the Best in Business
• Best New Product, International Beauty Show, NYC
• First Place Winner, Advertising & Promotional Video,
WE Magazine
Celebrity Events:
• 2006 Oscars
• 2006 Emmys
• 2007 Golden Globes
• 2007 Cannes Film Festival
• 2008 Golden Globes
• 2008 Cannes Film Festival
• 2008 Latin Grammy Awards
• 2010 Oscars
What motivates and inspires Jo...
Before
After
Questions
Frequently
Asked
Questions
What are Xtreme Lashes® Eyelash Extensions?
Xtreme Lashes® are semi-permanent eyelash extensions composed
of single strands of synthetic eyelashes that are virtually weightless
and curved to replicate a natural eyelash. Xtreme Lashes® are
applied directly to the individual natural eyelashes, one at a
time. Available in over 600 varieties, including various lengths,
thicknesses, curvatures and colors, there are endless options for
design. The result is a long-lasting and natural-looking extension of
your natural beauty, unique to Xtreme Lashes®.
How long do Xtreme Lashes® Eyelash Extensions last?
When properly applied and maintained, Xtreme Lashes® Eyelash
Extensions can last indefinitely. Initially, between 60 and 80 eyelash
extensions are applied. As your natural lashes shed, the extensions
that are attached also shed, and new lashes begin to grow. With
follow-up appointments, called re-lash, new extensions can be
added to the newest lashes to replace those that have shed. Xtreme
Lashes® recommends that you get a re-lash every two to four weeks
to maintain a full, natural look.
How long does the procedure take? Depending on the number of lashes applied and the skill of the
stylist, a full set (approximately 60-80 lashes per eye) will take from
90 to 180 minutes to complete. Re-lashes, every 2 to 4 weeks after,
take 30 to 60 minutes.
Are Xtreme Lashes® Eyelash Extensions safe?
With her medical background, Jo Mousselli ensures that every step
of the procedure is not only as safe as possible, but also feels like a
luxurious spa treatment. Your clients will recline comfortably with
their eyes closed during the application, which many women describe
as feeling like their, “midday beauty rest”. An Xtreme Lashes®
Certified Lash Stylist applies Xtreme Lashes® Eyelash Extensions
to the individual natural eyelashes, one at a time, using an exclusive
Xtreme Lashes® developed proprietary adhesive. The procedure is
pain-free and will not harm your eyelids or natural lashes. Xtreme
Lashes® eyelash extensions are never applied directly to your eyelids.
At Xtreme Lashes®, our highest priority is ensuring the safety of our
customers.
How much do Xtreme Lashes® Eyelash Extensions Cost?
The current national average for a full set of Xtreme Lashes® is
$350. Prices may range between $250 and $600, depending on
stylist skill level and geographical location. Re-lashes can range
from $75 to $150, depending on the number of lashes applied or
how long it takes.
Just like maintaining colored hair or enjoying gourmet coffee,
Xtreme Lashes® Eyelash Extensions are an affordable luxury for
only about $5 per day. Women can finally treat themselves to longlasting, natural-feeling lashes that will decrease their morning
routine, and enhance their beauty and self confidence.
Who can apply Xtreme Lashes® Eyelash Extensions?
Xtreme Lashes® Eyelash Extensions must be professionally applied
by a Certified Xtreme Lashes® Lash Stylist. Our training is available
only to professionals with credentials in the health and beauty
industries. Our personalized, comprehensive, hands-on training
is essential to master the technique—something that cannot be
mastered just by watching a DVD.
How can I learn to apply Xtreme Lashes® Eyelash Extensions? Xtreme Lashes® offers our exclusive hands-on Training Programs in
cities all around the world. Attendees must successfully complete
and meet the objectives of the Training Program in order to become
an Xtreme Lashes® Lash Stylist.Visit www.xtremelashes.com to see
a complete list of upcoming Training Programs.
Can I purchase Xtreme Lashes® products without taking the training?
As responsible members of this industry, Xtreme Lashes® only
sells our professional products to individuals who have successfully
completed our Training Program. Personalized, thorough, handson instruction is essential to ensure safe, beautiful, and longlasting results.
How are Xtreme Lashes® products different from other
companies?
Under the expert direction of President and Founder, Jo Mousselli,
RN, a team of scientists, physicians and lash stylists collaborate to
create long-lasting, low maintenance and high performing products.
Xtreme Lashes® provides the largest selection of high-quality
products, specially formulated to be compatible with eyelash
extensions and continuously tested for quality assurance.
The
Before
Difference
After
Before
After
Find a Lash Stylist near you at www.xtremelashes.com/findastylist
Eye Makeup Remover
& Facial Cleaner
Deluxe Retractable
Lash Styling Wand
AMPLIF•eye™ Lash
& Brow Fortifier
Xtreme Protective
Coating™
GlideLiner™ Long Lasting
Eye Pencil & GlideLiner™
Sharpener
Xtreme Heated Eyelash
Curler™
Xtreme Length Mascara™
Xtreme Volume
Mascara™
HighPerformance
Lint-Free Xtreme Applicators™
Hydrating Under Eye
Gel Patches
Xtreme Lashes
Mirrored Compacts
Revolutionary gel-technology
delivers the look of a liquid liner
with the ease of a pencil
Budge-Proof • Lasts All Day • Rich Color Pigment
Compatible with Eyelash Extensions
The Most Comprehensive Training Program in the Industry
We invest over one million dollars per year in our training program!
Level 1 Training Program Agenda
Jump-start your career as a lash stylist with our Level 1 Training Program! Each day is 9 full hours
of learning under the guidance of one of our expert Trainers. The hands-on education and intensive
marketing and business-building instruction will help to ensure your success. Simply show up ready to
learn! All materials are provided.
Day 1
The first day covers the basics of Xtreme Lashes® Eyelash
Extensions application.
Day 1 instruction will include the following:
• Overview of Xtreme Lashes® Eyelash Extensions
• Proper tool handling
• Client safety and appropriate hygiene
• Proper posture and positioning for lash stylist and client
comfort
• Thorough yet gentle cleansing and priming techniques to
ensure strong bonds between the eyelash extensions and
the natural lashes
• Appropriate covering of the lower lashes
• Application techniques through hands-on exercises,
including how to properly:
- Measure the natural lashes to choose the appropriate
thickness, length, and curvature to meet the client’s
needs and desires
- Choose an appropriate design and creating a frame for
your client
- Pick up the eyelash extension
- Coat the eyelash extension using the appropriate amount
of adhesive
- Isolate the natural lash so that the lashes do not stick
together
- Use our exclusive “shimmy” technique to coat the natural
lash to ensure a strong, smooth bond
- Fix crooked or kinky natural lashes
- Remove lash extensions without damaging the natural
lashes
• Feedback and assistance from the Trainer throughout the
day to help the students learn the new techniques
Day 2
The second day will build upon the techniques taught in the
first day, provide additional guidelines for ensuring safe and
effective eyelash extensions application procedures, and
provide business-building and marketing suggestions to help
the stylist grow their business.
Specifically, Day 2 will include:
• Overview of the XL Client Profile System documents that
enable you, as the stylist, to build relationships with your
clients and help your clients get the look and feel they want
at every appointment
• Additional instruction and assistance on application
techniques that include
- Applying to different eye shapes
- Addressing gaps in the lash line
- Incorporating color and different lash curls into your design
• How to recognize common eye conditions
• How to troubleshoot common issues that may arise or
concerns that clients may have
• Information on how to achieve Certification or Lash Stylist
Directory listing and the benefits of each
• Business-building techniques including:
- A roadmap to success
- Product knowledge on both application and retail products
- How to effectively market your new service and yourself
- Networking strategies
- How to set your pricing
• Feedback and assistance from the Trainer throughout the day
to help you refine your skills and plan for your new career
Training
Simply Show Up and Learn
• All application tools and supplies are provided.
• Massage tables, pillows and blankets are provided to create a real lash
styling experience.
• Bringing a model is not necessary since you will apply lashes to another
student.
• Experience the procedure from the perspective of a client while you
have lashes applied to you.
Individual Attention and Hands-on Experience
• To ensure individual attention, the size of every Training Program is limited to 8-10 students per trainer.
• Only 4-5 students apply at one time under the guidance and supervision of an expert Trainer.
• Hands-on practice and instruction are interactively combined throughout the Training Program for the ultimate
learning experience.
Exceptional, Highly-Skilled Trainer
• Our Trainers are experienced Xtreme Lashes® Lash Stylists, who have generous spirits and are masters of the trade.
• Our Trainers are hand-selected from thousands of applicants.
• They have mastered rigorous objectives and advanced lash styling skills in application and design.
• Our Trainers initially undergo over 200 hours of intensive training. They participate in 100+ hours of additional
comprehensive training annually.
XL Professional Application
System
A holistic approach to eyelash extension application
Use High Performance Products
Take Comprehensive Hands-on Training
Use the Client Profile System
Faster Application
Less Potential for
Irritation
Longer Lasting Lashes
Featured In
“Thanks for my long lashes.”
“I’ve never seen a more
beautiful bride,”
- Kevin Jonas
Recording Artist
Actress - Twilight
e it!”
“Wow! I love it! I lov
“I Love my lashes!”
- Molly Sims
Supermodel & Las Vegas TV Star
!
“These lashes are so stinkin’ incredible
!”
ction
addi
They’re my new
- Torrie Wilson
Former WWE diva and model
- Caroline Rhea
Actress & Comedienne
“I love my lashes. I’m super excited to
never have to wear falsies or mascara
again!”
- Ashley Greene
- Kelly Rowland
R&B singer
“These are amazing! You
’re amazing! These
lashes are nothing like
any lashes I’ve ever
had applied before. No
w I know what you
mean by STYLING lashes
!”
“Wow! Perfect, I love them!”
- Ivana Trump
“These are amazing! I had no idea
what
to expect, and I’m just stunned. They
’re
absolutely beautiful and they look
more
natural than my own lashes! Oh,
Sherrie,
I have to have these all the time!”
Fans
- Rachel Leigh Cook
Actress
- Barbara Alyn Woods
Actress
Testimonials
Professionals
Professionals
I investigated a number of companies
offering eyelash extensions when
I decided to start offering this
service to my patients last year. I was
impressed with the in-depth training
courses required for Xtreme Lashes®
certification and the passion and
dedication of company founder, Jo
Mousselli, who is a Registered Nurse.
Unlike other companies, which simply
train their lash stylists through videos or
short, cursory courses, Xtreme Lashes®
certification requires hands-on, fully
supervised, full-day workshops and
ongoing instruction in how
to maintain medical standards
of care throughout the lash
application process.
Xtreme Lashes sets the bar miles above
the rest, and I hope to see other types of
brands in the industry follow their lead
with customer service, professionalism
and, of course, the highest quality
of product. And, needless to say, the
training I have since taken and their
products are the best. It is organized,
well planned-out and taught in a specific
manner. I have taken a course from
another brand in the past, and this one
just blew them away.
-Alison
British Columbia, Canada
I am a registered nurse with 25 years
experience, and I am very impressed
with the training program, products,
and the stressed importance of handwashing, instrument-cleaning, and
cleanliness of your work area. The
training is thorough and professional.
-Sherrie
Florence, SC
Taking the Xtreme Lashes® Training
was the best thing I ever did. It has been
so profitable that I pay my mortgage
with it.
-Suzette
Livingston, NJ
- Dr. Sundaram
Fairfax, VA
I LOVE XTREME LASHES®!!!
You guys never cease to amaze
me. Thank you so much for
providing such wonderful
training,
products,
and
commitment to your stylists.
It's true that you really do want
us to succeed. Most companies tell you,
“Here’s your products, now go figure
out how it can work.” Xtreme Lashes®
actually gives you all the tips and tricks
that they have learned along the way so
that success actually can and does happen
for anyone and everyone who wants it.
It's no wonder that this company is
number one!!! - Teri
Tamarac, FL
I work as a Licensed Electrologist
and Aesthetician and have 20+ years
background in sales. Xtreme Lashes®
has proven to be a company I am
privileged to do business with. Your
concern for doing and being the best
in every aspect of eyelash extension
purchases, applications, training, and
trainers is second to none. Continue
never to settle for second best!
-Gia
Fairport, NY
they are.
I researched every single
eyelash extension company
and Xtreme Lashes® stood
out the most by far. I can't
stop bragging to everyone
how glad I am that I chose
Xtreme Lashes®. And I'm so
proud and feel so honored to
be a part of such an amazing
company that concentrates
on safety and quality, not
how financially successful
I'm the type of a person that likes to selfteach because I do tend to pick things
up fast and get bored easily, but there
is no way in the world that I could've
come close to what I learned in just 2
days. The companies that don't require
hands-on training should be ashamed. I
can only imagine the damage that could
be done if the stylist is not properly
trained.
- Victoria
Monroe Twp, NJ
Visit www.xtremelashes.com to find a training program near you.
Testimonials
Consumers
Consumers
These are amazing! You’re amazing!
These lashes are nothing like any lashes
I’ve ever had applied before. Now I know
what you mean by STYLING lashes!
I cannot even begin to express how
much I love my lashes! My confidence
shot through the roof the day you put
them on; I got so many compliments, my
husband loved them, and I loved feeling
- Rachel Leigh Cook
Lashes by Noor Daoudi, “put together” even with no makeup
Xtreme Lashes Artistic Director on. And now I can’t live without them!
New York, LA and Houston Forget hair and nails, my lashes are the
number 1 priority in my beauty routine!
I am a business reporter for Fox 5
- Shannon
Lashes
by
Dawn
Tyree,
news in New York. I am in the studio
Cleveland, OH
starting at 5 in the morning. I am also
out in the field during the day and
usually end up back in the studio
again in the evening. Many of my
female colleagues use glue-on
lashes but I found they leave my
eyes red and the lashes never look
real, especially after a full day of
running around outside. [Xtreme
Lashes® Eyelash Extensions] are
extraordinary. They look real and
they last far longer than any other
extensions I’ve ever had. They also
look stunning on-air. I have two
young kids and on the weekends
we’re out in the country. We do
a lot of horseback riding and the
lashes stand up to the dirt, sweat and Arlena did a superb job on my lashes - thick
constant washing. At the same time, and long and wow, it was beyond what I
they look fantastic even without a drop expected.They look so classy, natural and it
of other makeup on. I’m addicted!!
doesn’t feel like I have them on. It’s so low
I love my Xtreme Lashes® Eyelash
Extensions! …everyone at my office
comments on how natural my lashes
look (of course, after I tell ‘em that I
have extensions and no mascara on -they are so impressed). Xtreme Lashes®
Eyelash Extensions are easy and really
open up the eyes. People will notice
something fabulously different about
you, afterwards. I have so much positive
attention and extra confidence thanks to
this excellent product...
-Caryn
Lashes by Miriam Ross Behar,
Miramar, FL
I cannot imagine how I could
live without my Xtreme
Lashes® Eyelash Extensions!
I’ve been having them put
on regularly now for eight
months. I’ve thought about
giving Latisse a try, but
the results my friends have
achieved are no where near
what I consider perfection, as
with Xtreme Lashes® Eyelash
Extensions. The convenience
and time saved is invaluable - no more
mascara, no more mascara removal, and
no more having to pack mascara on my
weekly trips through airports in baggies.
My eyelashes always look great and I’m
maintenance and I even went skydiving always good to go!
- Lisa
Lashes by Cheri Wroblewski, with them on. I remember the first day that
- Jayne
New York, NY I had them on, believe it or not, I got asked
Lashes by Amy Dickerson,
Middleton, WI
for a date two times in the grocery store.
My glamorous lashes look like I was born I felt so beautiful and my dating life really
with them. I love the freedom of waking went up a notch! My friends can’t stop
up looking amazing, running errands complimenting me. Now I’m hooked to it.
on a moments notice and going to bed
- Gemma
Lashes
by
Arlena
Tomboulian,
feeling beautiful. In a fast paced world
Studio City, CA
where looks count, Xtreme Lashes®
Eyelash Extensions are an advantage!
- Coleen
Lashes by Alichia Ryan,
Denver, CO
Find a Lash Stylist near you at
www.xtremelashes.com/findastylist
Moisturizing
Aloe Based
Formula
Our Vision:
To be the revolutionary cosmetic brand: globally recognized and exclusively offered
by the world’s leading beauty professionals.
Our Mission:
Enriching and empowering lives by delivering on our promise to provide revolutionary beauty
products, unparalleled support and comprehensive education.
Our Values:
Empower and inspire everyone we encounter.
Pour passion into everything we do.
Our pursuit of excellence is driven by the support and collaboration of our clients and employees.
Never stop learning. Never stop growing. Never quit.
The outcome is up to each of us and we want it that way.
Practice honesty & integrity in everything; demonstrate courage and honor at all times.
Liberate your individuality, embrace your creativity, celebrate your success.
Create the standards of excellence for products, services & education.
Embrace innovation & quality control to stand above the rest.
Because we care.
The Global Leader
in Eyelash Extensions
• Angola • Australia • Austria • Bahamas • Belgium • Bulgaria • Canada • Cyprus
• Czech Republic • Denmark • Estonia • Finland • France • Germany • Gibraltar
• Greece • Guadeloupe • Hungary • Iceland • Ireland • Israel • Italy • Latvia
• Lithuania • Malaysia • Mexico • Morocco • New Zealand • Oman • Poland
• Portugal • Puerto Rico • Romania • Russia • Slovak Republic • Slovenia • South Africa
• Spain • Sweden • Switzerland • Tahiti • Thailand • Tunisia • Turkey
• United Arab Emirates • United Kingdom • United States • Venezuela • Virgin Islands
• Yemen • Zambia
Xtreme Lashes® expertly trained and certified stylists may be found in
over 50 countries around the globe.
Before
Call 1.877.BIG.LASH to find a
Training Program near you.
Available nationwide.
Find a Lash Stylist near you at
www.xtremelashes.com/findastylist
This document contains confidential, trade secret, and proprietary information.
Please be advised that any unauthorized use, disclosure, copying or distribution of these materials is prohibited.
Copyright 2010 Xtreme Lashes, LLC. All rights reserved.
24127 W. Hardy Rd.
Spring, TX 77373
1.877.BIG.LASH
www.xtremelashes.com
After

Xtreme Lashes Eyelash Extensions

Transcription

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