Bridges To Japan - PRSA Greater Salt Lake Chapter

Transcription

Bridges To Japan - PRSA Greater Salt Lake Chapter
“Bridges To
Japan” Beats
Objectives by
Nearly Three
Times at
Indiana State
Fair
OVERVIEW:
The Indiana State Fair is a summer-time
tradition. It’s the first sign summer is ending and
a unique blend of 4-H farm fun, serious
agribusiness, and entertainment in a big-city
environment. Drawing nearly a million visitors
annually, the Fair is a valued showcase for
commerce.
International investment is critical to any state
– especially during a difficult economy, and
Indiana is no exception. Indiana is a major
center for Japanese investment. Indiana Gov.
Mitch Daniels (R) for the first time designated a
large building at the 2010 Indiana State Fair be
dedicated to “Bridges To Japan” celebrating
the Hoosier/Japan relationship.
Shank Public Relations Counselors, Inc.
(SPRC, www.shankpr.com) was retained by the
Japan-America Society of Indiana (JASI) to
provide strategic counsel and media relations.
JASI is a not-for-profit cultural and educational
organization whose mission is to serve as a bridge
of friendship between the people of Indiana and
Japan. Other partners were the Governor’s Office,
the Indiana Economic Development Corp. and the
Indiana State Fair.
BACKGROUND:
“Bridges To Japan” was more than the typical
State Fair static display. As designed and
managed by JASI, it gave a 30,000-foot
overview of modern and traditional Japan.
The exhibit included a Japanese garden with
a 2,000-pound replica bridge, a Japanese house
in which tea ceremonies were performed, a
variety of Japanese food including deep-fat-fried
sushi, lovable high-tech robots – the largest
assemblage of Japanese robots ever in the US,
exhibits from 16 Indiana/Japan sister cities, a
bullet train mock up and displays recognizing
Japan’s love for motor racing, agriculture and
craftsmanship.
An always-busy performance stage included
Sumo wrestlers, Koto drummers, Japanese
student dancers, Japanese Bunraku puppets,
Japanese Anime cartoon characters and the
hottest Japanese rock band, Peelander Z.
RESEARCH:
Secondary research indicated the strength
and vitality of the economic and employment
impact of Japanese activity in Indiana:
 42,000 Indiana residents are employed by
220 Japanese companies with in-state
investments of $9.8 billion.
 Indiana is second only to California for
Japanese investment and is the only state to
have three major Japanese automotive
factories: Subaru, Toyota and Honda.
 This research was important to quantify exit
polling research.
Primary research -- Because our
engagement came late in the process we were
unable to conduct pre-event benchmark studies,
but using political exit polling techniques, we
conducted intercept interviews with guests who
attended. (See results and research section
detail.)
PLANNING:
Objectives/Outcomes:
 Bring more people to the Indiana State Fair.
 Increase traffic from previous exhibit in the
building (90,000) over the 17-day run of the
fair by a minimum of 10%.
 Increase positive feelings about Japanese
presence in Indiana by at least 10% as
measured by guest exit polling.
 Increase knowledge of Japanese presence
in Indiana by at least 10% as measured by
guest exit polling.
 Cut through the inherent State Fair news
clutter.
 JASI had additional internal strategic
objectives: a) Ensure that sponsors were
pleased; and, b) Use the presence of
Japanese trade partners and influencers in
one place to enhance relationships.
Budget:
JASI’s communications budget was $5,000
and was matched by SPRC’s $10,000 pro bono
contribution. There were no out-of-pocket or
advertising-related expenses. This was a pure
public relations program. The challenge was
finding the right media mix for the hundreds of
activities.
SPRC was contacted less than a month
before the exhibit. JASI provided a detailed 24/7
matrix of events which we overlayed with best
media and appearance opportunities. (See
detail.) The overlay provided direction and kept
1
scheduling accurate and up to date. It was the
foundation for the scheduled ‘newstips’ sent to
media. (See execution detail.)
The overlay also provided guidance for
staffing which usually required an SPRC staff
person on-site daily.
Planning included hour-by-hour management
of social/digital media, traditional media,
public appearances and intercept-style
research.
Social media were included in the media
strategy as integral tools. We added a
newsroom to the JASI website as an updated
source for media.
EXECUTION:
Execution was a constant juggling act
because of media schedules, participants’
demands and strange occurrences such as the
Sumo wrestlers being detained because TSA
agents had never seen Sumo athletes before!
We collaborated closely with Andy Klotz,
APR, publicity manager with the State Fair to
coordinate activities and take advantage of
mutually advantageous media interviews.
“Newstips” advisories were sent to media.
Digitally, we used (See detail):
 Facebook
 Twitter
 YouTube
 4Square
 JASI website/newsroom
The newest pocket digital video camera was
used spontaneously to capture interviews with
mayors from Indiana cities, a Japanese chef, the
‘candyman,’ Kimono-dressing ceremony and a
cultural meeting of the minds between rock
group KISS fans and a major Japanese leader.
(KISS was a musical attraction at the State Fair.)
These videos were posted to YouTube and
Facebook.
We arranged ‘personal appearances’ for the
robots at the Indianapolis Children’s Museum,
the world’s largest children’s museum, which
later resulted in a meeting with Museum
management to discuss a Japanese robotic
dinosaur future exhibit.
As a relationship-building program it brought
Indiana leadership together with Japanese
leaders including the Chicago-based Japanese
consul and the executive director of JETRO, the
Japan External Trade Organization. Gov.
Daniels visited several times; Indiana’s First
Lady participated in a kimono-dressing program,
and Lt. Gov. Becky Skillman initiated the exhibit
by painting the Japanese good luck Daruma in a
special ceremony and participating in a
traditional tea ceremony.
A VIP preview reception for JASI members,
Japan trade partners and public officials
promoted word-of-mouth excitement about the
exhibit and provided an opportunity for
networking and sponsor recognition. A postevent video summary shown at the JASI annual
banquet attended by more than 500 business
leaders recognized sponsors and promoted the
success of the exhibit.
EVALUATION/RESEARCH/RESULTS:
The final evaluation critieria – we put
thousands of people through the exhibit!
 Due to a heat wave, overall attendance at
the Indiana State Fair did not increase in
2010, but the JASI exhibit brought visitors to
the fair who had never attended in the past.
 We nearly tripled the goal of increasing
traffic to that exhibit hall with approximately
250,000 visitors to the exhibit or about 26%
of total fair attendance.
 Objective: Increase positive feelings of
Japanese presence in Indiana by at least
10% as measured by guest exit polling.
o Actual 8.47% increase
 Objective: Increase knowledge of Japanese
presence in Indiana by at least 10% as
measured by guest exit polling.
o Actual 25.6%
 Objective: Overcome news clutter
o We had a total of 99 appearances in
news stories, broadcast segments
and social media Tweets, mentions
and blogs.
(Note: we are purposely NOT including
voluminous pages of web hits and media
impressions or ‘ad equivalencies’ – a
violation of the Barcelona Principles -because our outcomes speak more than
gross numbers.)


Major influential media appearances:
o “Inside Indiana Business with Gerry
Dick” television interview
o “BizBuzz” – streaming video
interview with Indianapolis Star
o Three appearances on “IndyStyle”
on WISH-TV, CBS.
o A puppet performance on Fox 59’s
morning show.
o WIBC 93.1 radio interview.
We achieved JASI’s internal
communications objectives.
And…we enjoyed deep-fried sushi!
2
Research
BLANK EXAMPLE
Japan America Society – Indiana
Bridges to Japan Exhibit
Exit/Intercept Survey
Before Visiting Bridges to Japan
1) My feeling about Japan was
a) Very positive
b) Positive
c) Neutral – I didn’t care
d) Sort of negative
e) Negative
After Visiting Bridges to Japan
1) My feeling about Japan was
a) Very positive
b) Positive
c) Neutral – I didn’t care
d) Sort of negative
e) Negative
2) I knew
a) A lot about Japan
b) I knew a little about Japan
c) I didn’t know much about
Japan
d) I didn’t know anything about
Japan
2) I know
a) A whole lot more
b) A little more about Japan
c) About the same
d) I didn’t learn anything
3) I didn’t know
a) Indiana is the only state with 3
major Japanese auto plants.
i) Yes
ii) No
b) 40,000 Hoosiers are
employed by Japanese or
Japanese-related companies
i) Yes
ii) No
c) Indiana ships a lot of pork to
Japan.
i) Yes
ii) No
d) Japan uses robots for many
purposes:
i) Yes
ii) No
3) I now know:
a) Indiana is the only state with 3
major Japanese auto plants.
i) Yes
ii) No
b) 40,000 Hoosiers are
employed by Japanese or
Japanese-related companies
i) Yes
ii) No
c) Indiana ships a lot of pork to
Japan.
i) Yes
ii) No
d) Japan uses robots for many
purposes:
i) Yes
ii) No
6) I tried Japanese food:
a) Yes
b) No
4) I hadn’t tried Japanese food
a) Yes
b) No
5) Age: _____ Gender:_____ Zip:__
Comments:
1
Planning
POSSIBLE MEDIA OPPORTUNITIES FOR
JASI STATE FAIR PARTICIPATION
Opportunity
Robots to
children's
hospitals
explanation /hook
pre-fair during fair
healing and fascination with
x
technology go together; Riley or
Peyton Manning's Children's Hosp. at
St. Vincent's
Robots to senior seniors benefit and thrive as much as
x
centers
children from robotic companions
Robot "greeter"
at fair entrance
& tour grounds
Robot "greeter"
at Emmis lobby
robots "shake hands" with fair
attendees and encourage booth
visitation
robot encourages people on circle
and visiting Emmis to come see them
at state fair
sponsor op?
x
X
X
what needs to happen
could the robot be pre-programmed
with welcome message? Handler
needs to be with robot?
could the robot be pre-programmed
with welcome message? Handler
needs to be with robot? Could HANK
FM do spots letting folks know that the
robot is in Emmis and will be at the
Fair?
determine if robot could be
programmed to answer phones or
greet folks at the office; media
opportunity
Robot
showing the importance of future
"receptionist" at technology in the business world.
Lt. Governor's
office, or Dept.
of Agriculture
X
Candy
possibly at city market, during noon
demonstrations and morning shows, live shots
X
X
"sushi in sixty"
X
X
Kikkoman
secure a sushi maker; pitch to TV
stations
x
Kikkoman
discussions with Kikkoman
x
Pork plant
pitch to media; secure participation by
pork chef and packaging plant
Kikkoman
Pork
demonstration
how to make sushi; talk about the
deep fried version in the Fair
exhibition; talk about Japanese
culture and exhibit
determine if they have healthy
solutions products to be introduced;
could pass out samples at
fairgrounds
healthy preparations; if there's pork
equivalent to Kobe beef, educate on
that product; pork producing plant in
Indiana
x
who
will candy maker be available pre-fair?
Shank Public Relations Counselors, Inc. Indianapolis 293-5590
1
POSSIBLE MEDIA OPPORTUNITIES FOR
JASI STATE FAIR PARTICIPATION
Opportunity
explanation /hook
Tea Party invite roaming personnel in traditonal
Japanese clothing invite fairgoers to
tea ceremony & booth; use tea bags
as invitation
"Sumo Sam"
sumo wrestler wrestles celebrities &
sports directors; opportunity to see if
Tom Zupanzik will wrestle and see
who wins; also, walk around fair and
encourage kids with small sumo
demonstrations to attend exhibit
pre-fair during fair
x
x
sponsor op?
what needs to happen
determine if tea bags are appropriate;
print "invitation"
x
pitch to media; pitch to TZ; secure
"sumo" wrestlers (or college students
in sumo suits)
"Samurai
Warrior"
walks around fair in traditional regalia,
provides balloon swords to children
x
someone who can make balloon
swords, encourage exhibit attendance
"train tickets"
pass out "tickets" factoid cards to fair
goers to "ride/view" the bullet train
x
printing of factoid tickets; personnel to
hand out cards
x
selecting DYK facts; printing of cards;
personnel to hand out cards
x
secure clothing which can easily be
tried on or demonstrated; a
knowledgeable docent to give
explanation
pitch to TV stations for morning or
noon shows; invite fair goers to exhibit
to see more on the days that dancing
is scheduled
make request of the library; pitch to
media for attendance publicity as well
as media opp
Did you know?
Cards
hand out cards with "DYK" facts
which link Japanese business &
culture to Indiana business & culture,
and encourages exhibit visitation;
piece of Japanese candy attached to
card
clothing try-ons traditional clothing; warrior gear;
explanations of what the tradtion of
the clothing means, why/when it is
worn, etc.
traditional
dance takes many forms and is
Japanese
important to each culture; give
dance
explanations of the dance
demonstration
Puppet demo
puppets visiting central library or
children's museum for "reading hour" could be media opp as well as
community interest build
x
x
x
Shank Public Relations Counselors, Inc. Indianapolis 293-5590
who
2
POSSIBLE MEDIA OPPORTUNITIES FOR
JASI STATE FAIR PARTICIPATION
Opportunity
demos at the
arts garden or
circle center
explanation /hook
origami, candy, kimono, martial arts,
samurai demos - guerilla style, prefair to encourage attendance
pre-fair during fair
x
exhibit
prepare a scavenger hunt with exhibit
scavenger hunt facts, pass out to fairgoers at the
entrances and/or entrance to exhibit,
and have a "prize" for finishers
x
sponsor op?
what needs to happen
permission from arts garden & CC
officials; folks to do the demos
Y
prepare the "hunt", provide writing
untensils, provide prizes for
participants
"Sound Off" on Japanese music or drums to
the Circle or at encourage exhibit & fair attendance
City Market
x
x
Vera Bradley & put pamphlets in every Vera Bradley
other
store and place where VB is sold
Companies
encouraging fair/exhibit attendance;
electronic links and info at factories of
all Japanese businesses, or exporting
businesses encouraging fair/exhibit
attendance
x
x
flyers
x
x
flyer created both physical/virtual &
distributed
x
x
pitch story idea to Star/IBJ
x
x
pitch to media
x
make request to train operator; secure
demo personnel
feature article
feature article
train riders
in Japanese/English for all JASI
membership encouraging fair/exhibit
attendance
in Star or IBJ regarding the
interralationship btw Japan/Indiana
(pork producers, etc) - "Hoosier
Buddy"
in NUVO, metromix.com, indy.com;
focus on business but for a younger
crowd - include anime info,
electronics, etc.
put "riders" on the Fishers Fair Train
shuttle which give mini-demos and
share facts with riders, encourage
exhibit attendance
Y
who
permission from city & City Market to
demo at those locations; musicians
who can perform; pitch to TV stations,
print media
pamphlets printed & distributed;
electronic message developed for
company sites, company/sponsor
agreements to electronically distribute
the messages "in house"
Shank Public Relations Counselors, Inc. Indianapolis 293-5590
3
BRIDGES TO JAPAN – STATE FAIR EXHIBIT
OPPORTUNITIES
Robot ops:
1) take robots to children’s hospitals
2) take robots to senior centers
3) robot tour the fairgrounds shaking hands – greeter at gate, etc. encouraging people to
come see the exhibit
Food ops:
1) candy demonstrations
2) “sushi in sixty” – how to make; talk about different types – not all are raw; can get sushi
on a stick deep fried at fair;
3) Pork demonstration – pork/noodle soup?
4) Invite fairgoers to the “tea party” to view traditional tea ceremony; could have tea bags as
giveaway?
Culture ops:
1) “Sumo Sam” wrestles a celebrity & sports directors/personalities; should walk around the
fair like “Mickey Mouse” to do small sumo demonstrations with kids
2) “Samurai Warrior” – providing balloon swords to kids at the fair, inviting them to come
to the exhibition of swordplay and exhibit
3) Pass out tickets to “ride” the Bullet train in the exhibition – have ladies and gentlemen in
traditional Japanese clothing handing out the tickets.
4) Hand out “did you know” fact cards which link local to Japanese – i.e.: did you know that
the Japanese Bullet Train travels the same speed as an Indy car in the Indianapolis 500
race? – have these factoids on a small cardstock card, and at the bottom or on back
encourage patrons to visit the exhibit – could have a piece of Japanese candy, a tea bag or
something like it attached to the card
5) Clothing try-ons – how to properly wear a kimono; flip flop “sisters” – footwear
resembling flip flops but different; block shoes; etc. – would be popular with children; if
it wouldn’t offend, could do samurai or warrior garb to draw the males
6) Traditional Japanese dance demonstration
7) Puppets visiting central library for “puppet hour” and to encourage visits to the fair
8) Get origami/candy/kimono/martial arts/samurai demonstrations at the arts garden pre-fair
to encourage fair attendance
9) “Sound off on the Circle” – Japanese music/drums pre-fair to encourage exhibit & fair
attendance
Business ops:
1) flyers/pamphlets in all Vera Bradley stores & distribution places, as well as factory –
factoids and fair attendance encouragement
2) possible feature article in IBJ regarding the interrelationship btw Japan/Indiana – pork
producers etc. – “Hoosier buddy” (who’s yer buddy) kind of a take-off; could fun it up
and introduce it to NUVO and Indy.com/metromix.com
3) capitalize on the train riders from Fishers; pass out flyers to fairgoers at the Fishers Fair
Train station, comparing the two trains (bullet & shuttle train), do “teaser” demos at the
train station
4) receptionist robot serves a half hour at the dept of agriculture – publicize it ; provide real
life facts – battery life/energy usage, how to recharge, how to program, function
capabilities, etc. – debunk “taking my job” fears – show how robots are beneficial
5) what are Indiana’s exports to Japan? Let’s try to tie Indiana industries to Japanese
industries, either through what we export to them or comparable/complimentary products.
“Bridges to Japan” Exhibition, Indiana State Fair
Bunraku Bay Puppet Theatre
Bunraku Bay Puppet Troupe is the only troupe in the United States that performs the traditional
Japanese puppetry known as Bunraku. The ancient theatre style of Bunraku features human
puppeteers on stage cloaked all in black. All except the most minor puppets require three puppeteers
to control the extremely minute movements. Many of the stories performed in bunraku are derived
from the samurai and feudal era; however, Bunraku Bay Puppet Troupe has reinterpreted the stories
to make them more enjoyable to American audiences. The performers of the Bunraku Bay Puppet
Troupe have been trained in Japan by artists from the 170-year-old Tonda Puppet Troupe of Biwacho in Shiga Prefecture, northeast of the old capital of Kyoto, and the Imada Puppet Troupe and
Kuroda Puppet Troupe--both more than 300 years old--of Iida City in Nagano Prefecture in central
Japan. Under the direction of Prof. Martin Holman of the Japanese Studies Program at the main
campus of the University of Missouri in Columbia, Missouri, Bunraku Bay Puppet Troupe offers
performances of pieces from the traditional Bunraku repertoire, as well as puppetry demonstrations
and workshops.
http://www.bunraku.org
“Bridges to Japan” at the Indiana State Fair: Performance Times
Wednesday, August 18: 12:00 pm, 2:30 pm, 5:00 pm, 7:30 pm
Thursday, August 19: 12:00 pm, 2:00 pm, 5:00 pm, 7:30 pm
Friday, August 20: 12:00 pm, 2:00 pm, 5:30 pm, 7:30 pm
Saturday, August 21: 10:00 am, 12:00 pm, 2:30 pm, 4:30 pm
“Bridges to Japan” Exhibition, Indiana State Fair
10tecomai
10tecomai, a dance group from New York City, performs a high-energy fusion of both new and
traditional Japanese dance. Their dance style is called “Yosakoi Dance” and is defined by the use of
naruko: small wooden clappers that are held in the hands of each dancer. Naruko were originally used
in Kōchi Prefecture to scare birds away from the rice fields. Since it started in Koichi Prefecture in
1954, Yosakoi Dance has risen in popularity, and festivals are now held all over Japan.
http://10tecomai.com
“Bridges to Japan” at the Indiana State Fair: Performance Times
Saturday, August 14: 10:00 am, 11:30 am, 1:30 pm, 3:00 pm, 6:00 pm
Sunday, August 15: 11:00 am, 1:30 pm, 3:30 pm, 7:00 pm
Monday, August 16: 12:00 pm, 3:00 pm, 5:00 pm, 6:30 pm, 8:00 pm
“Bridges to Japan” Exhibition, Indiana State Fair
Peelander-Z
PEELANDER-Z, the Japanese Action Comic Punk Band, was originally formed in 1998 by the three
band members Peelander-Yellow, Peelander-Red, and Peelander-Blue, after they met in New York
City (although they'll claim that they're all from the Z area on the planet Peelander). PeelanderGreen was welcomed in July of 2008 after Blue left the band.
At their live shows, band members dress up in colorful costumes reminiscent of characters seen in
Japanese Animation films, though they describe their outfits as “their skin”. Their shows guarantee
intense audience participation and a chance to exercise with the band. "Do human bowling with us!
Do limbo dancing with us! Do karaoke competition with us! Hit our cowbell with us!" says Yellow.
"Don't be shy, give us your smile! We can beat your stress!” Prior to their performance, they will
judge the “Cosplay Fashion Show” that begins at 6:30 pm and is open to audience participation.
http://www.peelander-z.com/eng/home_e.html
“Bridges to Japan” at the Indiana State Fair: Performance Times
Saturday, August 21: 7:30 pm
“Bridges to Japan” Exhibition, Indiana State Fair
Cosplay Fashion Show (Open to Audience Participation)
“Bridges to Japan” will welcome individuals of all ages to dress up as their favorite family-friendly
Japanese animation (anime) or comic character and join the show on the stage! Participants will sign
up beforehand and then walk across the stage as part of this “cosplay fashion show”. The word
“cosplay” was coined in Japan and is a contraction of the words “costume” and “play” describing
how participants have fun by dressing up as their favorite characters (often from popular Japanese
animated films or comics). Participants will be judged by special guests Peelander-Z, the Japanese
Action Comic Punk Band from NYC, who will perform on the stage immediately after the fashion
show.
“Bridges to Japan” at the Indiana State Fair: Performance Times
Saturday, August 21, 6:30 pm
http://en.wikipedia.org/wiki/Cosplay
“Bridges to Japan” Exhibition, Indiana State Fair
Judo
Judo demonstrations will be given by Mudokwan Judo of Indianapolis and the Ball State University
Judo Club of Muncie.
Mudokwan is led by Young Park Sensei, who has been instructing a range of individuals from youth
to senior in the Japanese martial arts of Judo, Kendo, Iaido and Jujitsu in Indianapolis since 1967.
http://www.mudokwan.com/
Ball State University Judo Club’s purpose is to promote and practice the sport of judo and is open to
Ball State University students, faculty and staff. http://bsujudoclub.iweb.bsu.edu/
The "Gentle Way" of martial artistry is Judo. Both a martial art and combat sport, it originated in
Japan in the late 1800s. It is marked by its prominent display during competition of either the
throwing of one competitor by another to the ground, the immobilization of one opponent by another,
or the submitting of one opponent to another. This is typically accomplished by a series of grapples,
throws, pins, locks, chokes, or strangleholds. Competitive forms do not include any form or weapons
use or striking. It is considered the father of all Japanese martial arts currently expressed today. This
is because of the teaching structures and the philosophy behind the training. The entire world has
been affected in one form or another by the popular spread of this martial art.
“Bridges to Japan” at the Indiana State Fair: Performance Times
Saturday, August 14 (Mudokwan): 2:00 pm (Main Stage), 3:00 pm, 4:30 pm
Wednesday, August 18 (BSU Judo Club): 1:30 pm, 4:00 pm, 6:30 pm
“Bridges to Japan” Exhibition, Indiana State Fair
Kyudo
The Indiana Kyudo Renmei, a non-profit organization based out of Lizton, Indiana committed to the
study of kyudo, will give a kyudo demonstration at the “Bridges to Japan” Exhibition. Comprised of
approximately 35 members from both inside and outside Indiana, Indiana Kyudo Renmei is one of
the largest kyudo renmei, or federations, in the United States. Members of the Indiana Kyudo Renmei
practice at the Wadokan kyudojo, which is located in Lizton, Indiana, 22 miles from downtown
Indianapolis. Instruction for the Indiana Kyudo Renmei is handled by our chief instructor Takako
Matsui Swain, Renshi Rokudan (Instructor, 6th dan) and Phil Swain, Renshi Godan (Instructor, 5th
dan and IKR President). Visitors are welcome, but must call in advance to schedule a visit.
Kyudo is among the oldest of the Asian martial arts. It has evolved over centuries and remains one of
the purest forms of the martial arts still practiced today. There is no combat in kyudo. In fact, the
routine of preparing the bow and arrow, then shooting, is the same place to place, rank to rank. Those
who study kyudo aim to develop themselves through the study and perfection of kyudo.
Kyudo, which literally means The Way of the Bow, is considered by many to be the purest of all the
martial ways. In the past, the Japanese bow was used for hunting, war, court ceremonies, games, and
contests of skill. Some of the ancient schools survive today, along with the ancient ceremonies and
games, but the days where the Japanese bow was used as a weapon are long past. Modern kyudo is
practiced primarily as a method of physical, moral, and spiritual development.
http://www.indianakyudorenmei.net
“Bridges to Japan” at the Indiana State Fair: Performance Times
Wednesday, August 11: 12:00 pm, 2:00 pm
“Bridges to Japan” Exhibition, Indiana State Fair
Naginata
The Batesville Naginata Club will give naginata demonstrations at the “Bridges to Japan” Exhibition.
They are part of the US Naginata Federation and the Rocky Mountain Naginata Federation. They
practice every Thursday from 7:00 pm to 8:30 pm at the Southeastern Indiana YMCA in Batesville,
Indiana. New students are welcome.
The naginata is a pole weapon that was traditionally used in Japan by members of the samurai class.
It consists of a wooden shaft with a curved blade on the end.
Most people who study naginata today study the modern sport form called atarashi naginata in
Japanese. While this form encompasses many of the aspects of competitive sports (tournaments,
championships, teams, and physical education-like training) it is still a Japanese martial art and thus
stresses the mental and moral development of its trainees. Those who instruct in modern naginata are
not merely coaches, but also leaders who seek to develop the character and personalities of their
students - both by their example and by drawing on the rich and long heritage of naginata. All who
study modern naginata participate in two different types of practice: a tournament-like form which
uses protective equipment and a naginata in which the blade portion is made of bamboo. Points are
scored in this type of practice for strikes to the head, throat, torso, wrists, and shins. The other type of
practice for modern naginata is kata, a highly stylized and choreographed practice with a partner in
which the full beauty of naginata is shown. A special naginata of solid wood is often used in kata.
Kata training helps to perfect technique and develop deep concentration.
http://en.wikipedia.org/wiki/Naginata
“Bridges to Japan” at the Indiana State Fair: Performance Times
Sunday, August 8: 12:30 pm (Main Stage)
Tuesday, August 10: 7:00 pm, 8:00 pm
Tuesday, August 17: 7:00 pm, 8:00 pm
Sunday, August 22: 11:00 am, 12:00 pm
“Bridges to Japan” Exhibition, Indiana State Fair
Sumo Wrestlers from Tochigi Prefecture
Sumo, the national sport of Japan, is a martial art that holds a very revered status in Japan; it is
viewed by many as a combination of sport and religion. In ancient times, sumo was used in the Shinto
Religion, and many ancient traditions have been preserved in sumo, and even today the sport includes
many ritual elements, such as the use of salt purification. Sumo is now practiced professionally in
Japan, and the emperor of Japan as well as many other well known figures will sometimes come and
watch a match during the major tournaments.
Most professional sumo wrestlers are required to live in communal "sumo training stables" known in
Japanese as heya where all aspects of their daily lives—from meals to their manner of dress—are
dictated by strict tradition. Although many wrestlers are very large, they are immensely strong
athletes who spend much of their time training for the major tournaments held every other month.
A match is confined to an inner circle a little over 15 feet in diameter and is won by forcing the
opponent out of the circle or forcing him to touch the ground with any part of his body other than the
soles of his feet. Wrestlers from Tochigi Prefecture will come during the opening weekend of the Fair
to the “Bridges of Japan” Exhibition to practice this ancient sport. During the demonstration, children
will be invited on stage to give sumo a try.
http://sumo.goo.ne.jp/en
“Bridges to Japan” at the Indiana State Fair: Performance Times
Friday, August 6: 2:00 pm, 7:00 pm
Saturday, August 7: 11:00 am, 7:00 pm
Sunday, August 8: 11:00 am (on Main Stage), 7:30 pm
“Bridges to Japan” Exhibition, Indiana State Fair
Fukube (Gourd Painting) Artist from Tochigi Prefecture
Fukube (Gourd Painting) is a traditional Japanese craft of gourd painting. Fukube masks are said to
protect you from evil spirits! To prepare the gourd to be painted, the artist will scrape out the seeds
from the inside and then dry the outer skin. Mr. Masanobu Ogawa, a Fukube artist from Tochigi
Prefecture will demonstrate Fukube gourd art and give visitors the opportunity to paint their own
gourd: family participation is encouraged!
“Bridges to Japan” at the Indiana State Fair: Performance Times
Friday August 6: 10:30 am, 1:00 pm, 3:30 pm, 6:00 pm
Saturday August 7: 12:30 pm, 2:30 pm, 4:30 pm, 6:30 pm
Sunday August 8: 11:30 am, 1:00 pm, 3:30pm, 6:00 pm
Monday August 9: 12:30 pm, 2:30 pm, 4:00 pm, 6:30 pm
“Bridges to Japan” Exhibition, Indiana State Fair
Masaji Terasawa - The Candyman
Masaji Terasawa - The Candyman is a traditional cultural performer and one-man-show from
Japan and has performed for the last 14 years at the Epcot Center in Walt Disney World and at over
3,000 schools through the United States in the last five years. A talented street performer, he keeps
the audience entertained as he deftly makes intricate candy sculptures with extreme speed also
performing a variety of magic tricks, stories, and other acts.
Amezaiku is Japanese candy craft artistry. An artist will take multi-colored taffy and using his hands
and other instruments such as tweezers and scissors will create a sculpture of his choosing. An
Amezaiku artist will also paint their sculpted candy with edible dyes to give the finished work more
character. Animals and insects are common shapes created by Amezaiku often to the appeal of
younger children. The artist will often create intricate animal characters with expert speed. Some
Amezaiku artists are also street performers who will also perform magic tricks and tell stories along
with their candy craft entertainment.
http://www.masajicandyman.net/
“Bridges to Japan” at the Indiana State Fair: Performance Times
August 6-9, August 13-16, August 20-22: Various Times
“Bridges to Japan” Exhibition, Indiana State Fair
TAIKOPROJECT (Japanese Drum Group from Los Angeles,
California)
TAIKOPROJECT - The TAIKOPROJECT is an ensemble of premiere taiko drummers dedicated to
promoting and advancing the art of taiko. Through public performances, education, and outreach
activities, TAIKOPROJECT is committed to preserving taiko as a dynamic element of JapaneseAmerican culture and heritage. In addition to maintaining taiko as a community-based tradition,
TAIKOPROJECT also incorporates unconventional and innovative concepts to expand artistic
boundaries. Through these values, TAIKOPROJECT seeks not only to entertain audiences, but also
to inform them about the history and integrity of taiko as an evolving art form.
Taiko drums are traditional Japanese drums that are usually played with wooden sticks called bachi.
http://www.taikoproject.com/
“Bridges to Japan” at the Indiana State Fair: Performance Times
Friday August 13: 1:00 pm, 4:00 pm, 7:30 pm
Saturday August 14: 12:30 pm, 4:00 pm (Main Stage), 7:30 pm
Sunday August 15: 12:00 pm, 3:00 pm (Main Stage), 7:30 pm
“Bridges to Japan” Exhibition, Indiana State Fair
Fort Wayne Taiko
Fort Wayne Taiko is an emerging group that has provided Northeast Indiana with taiko classes,
workshops, lecture-demonstrations and performances since 2000. The purpose of Fort Wayne Taiko
is to promote taiko drumming in the community, Indiana, and the region. They honor the tradition of
taiko as they equally strive to integrate taiko with elements of modern dance and other art forms to
create experimental, multimedia, multicultural performance art.
Taiko drums are traditional Japanese drums that are usually played with wooden sticks called bachi.
http://fwtaiko.org/
“Bridges to Japan” at the Indiana State Fair: Performance Times
Saturday, August 21: 11:00AM, 1:30PM
“Bridges to Japan” Exhibition, Indiana State Fair
Robots from Japan
Wakamaru – Communications Robot
Designed by the renowned industrial designer Mr. Toshiyuki Kita,
Wakamaru is a robot developed and based on the concept of "The 21st
Century Product of Your Dreams," a robot that can live with human beings.
Wakamaru can speak and carry on natural conversation, shake hands, and
even look at the face of the person he’s speaking to! Wakamaru will be on
display throughout the fair, as well as making special performance
appearances everyday thanks to the support of Mitsubishi Heavy Industries.
http://www.mhi.co.jp/en/products/detail/wakamaru_about.html
Paro
Designed as a baby harp seal, the PARO robot is covered in pure
white synthetic fur and has built-in intelligence providing
psychological, physiological, and social effects through physical
interaction with humans. It has been used in hospitals and
healthcare organizations with elderly residents, people with
disabilities, and dementia patients, as well as in schools for autistic
children. PARO has five different types of sensors over its body that
allows it to perceive people and the environment, and respond to
touch, light, sound, temperature, and posture. The Japan External
Trade Organization of Chicago has facilitated the daily appearance
of “Paro-chan”, the therapeutic seal pup courtesy of Paro Robots U.S.
I-Fairy – Receptionist Robot
The “I” in I-Fairy stands for “Intelligent”, “Information”, and “Icon”, and the
robot’s futuristic design is based on the image of a lovely fairy. The I-Fairy is
an information robot designed to be a communication tool to interact with
humans in a friendly manner. Targeted for museums, institutions, and
amusement parks, users can program the robot’s voice on a PC with voice
synthesis software, which in turn generates movements such as nods or
gestures to express a “conversational rhythm” between the robot and
audience. The humanoid robot is 1.3m tall and has movement capability in its
head, shoulders, arms and body. The Japan External Trade Organization of
Chicago has facilitated the special appearance of the “I-Fairy” Receptionist
Robot, which recently made headlines when it conducted a wedding in Japan,
courtesy of the Kokoro Company.
“Bridges to Japan” at the Indiana State Fair: Performance Times
Friday, August 6: 10:00 am, 1:00 pm, 6:00 pm
Saturday, August 7: 12:00 pm, 7:00 pm
Sunday, August 8: 10:00 am, 12:00 pm, 5:30 pm
“Bridges to Japan” Exhibition, Indiana State Fair
Kendo
Kendo, which means"The Way of the Sword", is a modern Japanese martial art of sword-fighting
based on traditional Japanese swordsmanship, or kenjutsu. Kendo is a physically and mentally
challenging activity that combines strong martial arts values with sport-like physical elements.
Indiana residents and kendo instructors Hajime Sugawara and Masahiro Imafuji will give kendo
demonstrations.
http://www.kendo-guide.com/indiana_kendo.html
http://en.wikipedia.org/wiki/Kendo
“Bridges to Japan” at the Indiana State Fair: Performance Times
Sunday, August 15 – 10:30 am, 1:00 pm (Main Stage), 4:00 pm
“Bridges to Japan” Exhibition, Indiana State Fair
Karate
Karate, which means “The way of the open hand”, is a martial art from what is now Okinawa, Japan.
It was developed from indigenous fighting methods called Te and Chinese Kenpō. Karate is a
striking art using punching, kicking, knee and elbow strikes, and open-handed techniques such as
knife-hands (karate chop). Grappling, locks, restraints, throws, and vital point strikes are taught in
some styles. In recent years, Karate has become very popular worldwide.
Martial artists from Larry Davenport Karate (Anderson, Indiana) and Adamson Karate (Greater
Indianapolis area) will visit and give demonstrations.
http://www.larrydavenportkarate.com/
http://www.adamsonkarate.com/
“Bridges to Japan” at the Indiana State Fair: Performance Times
Tuesday August 10: 11:00 am, 1:00 pm (Adamson Karate)
Monday August 16: 1:00 pm, 2:30 pm, 4:00 pm (Larry Davenport Karate)
“Bridges to Japan” Exhibition, Indiana State Fair
Koto
The koto, the national instrument of Japan, is a traditional Japanese stringed musical instrument. Koto
are about 180 centimeters (71 inches) in width, and made from kiri wood with 13 strings that are
strung over 13 movable bridges along the width of the instrument. Players can adjust the string
pitches by moving these bridges before playing, and use three finger picks (on the thumb, index
finger, and middle finger) to pluck the strings.
Indiana residents Akiko Miwa, Chiharu Yarling, and Garret Uyeno will perform at the “Bridges to
Japan” Exhibition
http://www.kotonokoto.org/
“Bridges to Japan” at the Indiana State Fair: Performance Times
Saturday, August 7: 10:30 pm, 1:30 pm (Miwa & Yarling)
Monday, August 9: 5:00 pm (Miwa & Yarling)
Tuesday, August 10: 2:30 pm, 4:30 pm, 6:30 pm (Uyeno)
Friday, August 13: 2:30 pm, 4:30 pm (Miwa & Yarling)
Saturday, August 14: 12:00 pm, 2:30 pm (Miwa & Yarling)
Monday, August 16: 11:00 am (Main Stage), 1:00 pm (Uyeno)
Monday, August 16: 3:30 pm, 4:30 pm (Miwa & Yarling)
Tuesday, August 17: 12:00 pm, 2:00 pm, 4:00 pm (Uyeno)
Wednesday, August 18: 3:00 pm, 4:30 pm (Miwa & Yarling)
Thursday, August 19: 3:00 pm, 4:00 pm, 6:30 pm (Uyeno)
Saturday, August 21: 11:30 am, 1:00 pm (Miwa & Yarling)
“Bridges to Japan” Exhibition, Indiana State Fair
Shamisen
The Shamisen, which means "three flavor strings", is a three-stringed musical instrument played with
a pick called a bachi. The shamisen is similar in length to a guitar, but its neck is much slimmer and
without frets. Its drum-like rounded rectangular body, known as the dō, is taut front and back with
skin in the manner of a banjo, and amplifies the sound of the strings.
Local musician Garret Uyeno will be playing this traditional Japanese instrument throughout the fair.
http://en.wikipedia.org/wiki/Shamisen
“Bridges to Japan” at the Indiana State Fair: Performance Times
Tuesday, August 10: 2:30 pm, 4:30 pm, 6:30 pm
Monday, August 16: 11:00 am, 1:00 pm
Tuesday, August 17: 12:00 pm, 2:00 pm, 4:00 pm
Thursday, August 19: 3:00 pm, 4:00 pm, 6:30 pm
“Bridges to Japan” Exhibition, Indiana State Fair
Minyo (Dance & Song)
Minyo is a genre of traditional Japanese music meaning “folk song” is a term that has only been in
use during the twentieth century. Many minyo are connected to forms of work or to specific trades
and were originally sung between work or for specific jobs. Other minyo function simply as
entertainment, as dance accompaniment, or as components of religious rituals. In Japan, singers who
can sing genuine minyo songs are much admired, as minyo songs are very difficult to sing and
require great vocal control. Many Japanese feel that minyo music touches their deepest spirit, because
it evokes a feeling of nostalgia for real or imagined home towns and family.
Minyo Club of Indianapolis and Indianapolis Minyo Dancers (Chieko Jacobs) will perform some
Minyo dances, and Molly Jeon from Bloomington will sing some Minyo songs.
http://en.wikipedia.org/wiki/Min%27yo
“Bridges to Japan” at the Indiana State Fair: Performance Times
Song: Sunday, August 22: 2:00 pm (Jeon)
Dance: Sunday, August 7 2:00 pm (Minyo Dancers of Indianapolis)
Dance: Sunday, August 15: 6:00 pm (Indianapolis Minyo Dancers)
“Bridges to Japan” Exhibition, Indiana State Fair
Bon-Odori Dance Festival
The annual Bod-Odori Dance Festival that is held at Ocean World Restaurant in August will be
moved to the “Bridges to Japan” Exhibition on the evening of Sunday, August 15. The Minyo Club
of Indianapolis will help lead the celebration. Audience participation is encouraged.
The Bon-Odori Dance is a traditional dance (also one of the most famous and common dances in
Japan) done as part of the Obon Holiday in Japan. The Obon holiday is a celebration to honor the
spirits of one’s departed ancestors. At this casual summer festival, Japanese often dress up in their
summer yukata or jinbei (traditional clothes) and meet their friends and family, dance, listen to
traditional music, and eat festival foods
http://en.wikipedia.org/wiki/Bon_Festival
“Bridges to Japan” at the Indiana State Fair: Performance Times
Dance: Sunday, August 15: 6:00 pm
“Bridges to Japan” Exhibition, Indiana State Fair
Ikebana (Flower Arrangement)
Ikebana is the traditional Japanese art of flower arrangement. More than simply putting flowers in a
container, ikebana is a disciplined art form in which nature and humanity are brought together.
Contrary to the idea of floral arrangement as a collection of particolored or multicolored arrangement
of blooms, ikebana often emphasizes other areas of the plant, such as its stems and leaves, and draws
emphasis toward shape, line, and form. Though ikebana is a creative expression, it has certain rules
governing its form. The artist's intention behind each arrangement is shown through a piece's color
combinations, natural shapes, graceful lines, and the usually implied meaning of the arrangement.
Indianapolis residents Mako Pekarski and Donna Gahwiler will be giving Ikebana demonstrations.
http://www.ikebanahq.org/
“Bridges to Japan” at the Indiana State Fair: Performance Times
Tuesday August 10: 10:30 am, 12:30 pm (Gahwiler)
Wednesday August 11: 10:30 am, 12:30 pm (Gahwiler)
Friday August 13: 10:30 am, 11:30 am (Pekarski)
Thursday August 19: 11:30 am, 12:30 pm (Pekarski)
“Bridges to Japan” Exhibition, Indiana State Fair
Tea Ceremony
The Japanese Tea Ceremony is a cultural activity involving the ceremonial preparation and
presentation of matcha, powdered green tea. The manner in which it is performed, or the art of its
performance, is called temae. Zen Buddhism was a primary influence in the development of the tea
ceremony.
Tea Ceremonies will be conducted by: Kimiko Gunji from the University of Illinois, Erin Nelson
from Earlham College, and Yoshiko Kendall and Fumiko Kishi-Chiuini from Muncie
http://japanhouse.art.illinois.edu/en/
http://en.wikipedia.org/wiki/Japanese_tea_ceremony
“Bridges to Japan” at the Indiana State Fair: Performance Times
Sunday August 8: 1:00 pm, 3:30 pm, 6:30 pm (Gunji)
Monday August 9: 10:30 am, 12:30 pm, 3:00 pm (Gunji)
Thursday August 12: 12:30 pm, 2:00 pm, 4:00 pm (Nelson)
Sunday August 15: 12:30 pm, 2:30 pm (Kendall & Kishi-Chiuini)
“Bridges to Japan” Exhibition, Indiana State Fair
Sister City Celebration Week (August 16-20)
Indiana has a rich history of connections with Japan and now boasts 13 sister city relationships in
addition to its sister state/prefecture relationship with Tochigi Prefecture of Japan. Special guests
from Shizuoka (sister of Shelbyville), Ota (Sister of Lafayette), and Kawachinagano (Sister of
Carmel) Cities will offer cultural activities and performances at the “Bridges to Japan” Exhibition.
“Bridges to Japan” at the Indiana State Fair: Performance Times
Tuesday, August 17 & Wednesday, August 18: Kawachinagano & Carmel (All Day)
Friday, August 20: Shizuoka City & Shelbyville (1:00 pm & 4:00 pm)
Saturday, August 21: Ota City & Lafayette (12:30 pm & 3:30 pm)
“Bridges to Japan” Exhibition, Indiana State Fair
Buyo (Japanese Classical Dance)
Buyo is an artistic dance based on the tradition of classical techniques transmitted from preceding
forms of art, and expressed through the medium of the stage. The dance is characterized by its
beautiful costumes and smooth movements. Master Fujima Ryu who currently resides in Chicago,
Illinois will perform at the “Bridges to Japan” Exhibition.
http://fujimaryuofchicago.org/
“Bridges to Japan” at the Indiana State Fair: Performance Times
Tuesday, August 17: 3:00 pm, 6:00 pm
“Bridges to Japan” Exhibition, Indiana State Fair
Okinawa Kenjinkai
The Indiana Okinawa Kenjinkai’s mission is to honor the traditions and respect and be a proud
member of the world wide Okinawa family. They aim to represent Okinawa well and bring Okinawan
culture to the central Indiana area as well neighboring communities. Main activities include a summer
picnic, a New Year's party, the Annual International Festival, and volunteering. Members of the
group also practice traditional Okinawan song and dance, which is what they will perform at the
“Bridges to Japan” Exhibition. Anyone who has an interest in Okinawan culture is eligible to be a
member of the Indiana Okinawa Kenjinkai.
http://www.indiana-okinawa.net/
“Bridges to Japan” at the Indiana State Fair: Performance Times
Thursday, August 12: 6:30 pm, 7:30 pm
Execution
Japan-America Society of Indiana
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Indiana State Fair: "Bridges to Japan" Exhibition
August 6 - 22, 2010
Cultural Performances and
Demonstrations
Sponsors
NEWSROOM
Statement from Governor
MEDIA RELEASE (PDF file) - CLICK HERE to download
Please use the links below to find descriptions and photos of the many activities that will be taking
place at the "Bridges to Japan" Exhibition.
Description of All Activities
Bon-Odori Dance Festival
Bunraku Bay Puppet Theatre (Japanese Puppet Theatre)
Buyo (Japanese Classical Dance)
Cosplay Fashion Show (Open to Public)
Fort Wayne Taiko (Japanese Drum Group from Fort Wayne, Indiana)
Fukube (Gourd Painting) Craft
Ikebana (Flower Arrangement)
Indiana Okinawa Kenjinkai
Japanese Candyman Entertainer - Masaji Terasawa
Judo
Karate
Kendo (Japanese Sword-Fighting)
Koto (Japanese musical instrument)
Kyudo (Japanese Archery)
Minyo (Japanese Folk Dance & Song)
Naginata (Japanese Warrior Halbert)
Peelander-Z (Japanese Action Comic Band)
Robots from Japan
Shamisen (Japanese musical instrument)
Sister City Celebration Week
Sumo Wrestling
http://www.japanindiana.org/english/program/statefair/statefair_newsroom.html
3/21/2011
Japan-America Society of Indiana
Page 2 of 2
TAIKOPROJECT (Japanese Drum Group from Los Angeles, California)
Tea Ceremony
10tecomai (High-energy Dance Fusion)
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Japan-America Society of Indiana | 39 West Jackson Place, Suite 50 | Indianapolis, IN 46225 | (317) 635-0123 | fax (317) 635-1452 | [email protected]
Copyright © 2009 Japan-America Society of Indiana
http://www.japanindiana.org/english/program/statefair/statefair_newsroom.html
3/21/2011
EVENT CALENDAR NOTICE
Japan-America Society of Indiana’s “Bridges to Japan”
WHAT:
Are you a fan of sushi? Have you ever wondered what it might taste like
deep-fried? Now’s your chance! Find out at the “Bridges to Japan” exhibit
at the Indiana State Fair, presented by the Japan-America Society of
Indiana. “Bridges to Japan” will be one of the largest exhibits at the fair
this year, totaling up to 8,000 square feet of traditional and contemporary
performances and activities. It is anticipated to be one of the largest
attended Japan events to take place in North America this year.
WHEN:
August 6-22, 2010
WHERE:
International Pavilion/Grand Hall
Indiana State Fairgrounds
1202 E. 38th Street
Indianapolis, Indiana 46205
FAIR
ADMISSION:
HOURS:
$8 for adults. Children 5 and under are free.
Exhibit hours are 9 a.m. to 9 p.m. daily.
MAJOR
SPONSORS: Japan-America Society of Indiana
Indiana Economic Development Corporation
Indiana State Fair
Toyota Motor Manufacturing, Indiana
AISIN
Eli Lilly and Company
Honda Manufacturing of Indiana
Subaru of Indiana Automotive
CONTACT:
Candice Geyer, Shank Public Relations Counselors
O: 317-293-5590; C: 317-525-8823; [email protected]
MEDIA ADVISORY
Pet Robots: Playing at the Children’s Museum
WHAT:
The media and the public are invited to meet the high-tech Japanese robots
that will be featured at “Bridges to Japan” during the Indiana State Fair.
The Japanese External Trade Organization (JETRO) is bringing several
robot friends to the Indianapolis Children’s Museum on Thursday, August
5th. Not only will there be demonstrations of their capabilities, but children
will also be invited to talk, play and interact with the robots.
WHEN:
Thursday, August 5th, 2010
Welcome Lobby
WHERE:
Children’s Museum
3000 North Meridian Street
Indianapolis, Indiana 46208-4176
HOURS:
12-2 p.m.
CONTACT:
Candice Geyer, Shank Public Relations Counselors
O: 317-293-5590; C: 317-525-8823; [email protected]
MEDIA ADVISORY
Lieutenant Governor to Paint Ceremonial Daruma Eye
WHAT:
Come watch Lieutenant Governor Becky Skillman as she opens the
“Bridges to Japan” exhibit with the traditional painting of the Daruma eye.
The Daruma is seen as a symbol of good luck in Japanese culture. The
first eye is painted in at the beginning of an endeavor. Once the goal has
been achieved, the other eye is painted.
WHEN:
Friday, August 6th, 2010
WHERE:
International Pavilion/Grand Hall
1202 East 38th Street
Indianapolis, Indiana 46205
HOURS:
9:30- 10:30 a.m.
- 30 -
CONTACT:
Theresa Kulczak (317) 635-0123 ofc.
Japan-America Society of Indiana
[email protected]
Candice Geyer (317) 525-8823 cell
Shank Public Relations Counselors
[email protected]
MEDIA ADVISORY
FARM ANIMALS NOT ALL THAT’S IN THE RING
OPENING WEEKEND OF STATE FAIR
Japanese Sumo Wrestlers Give Exhibitions at Bridges
to Japan Exhibit in International/Grand Hall
– one of the largest exhibits about Japan ever
presented.
Where: The International Pavilion, formerly known as the “Grand Hall,” west of
the grandstands.
What: Sumo wrestlers from the Tochigi Prefecture of Japan will give
demonstrations only at this opening weekend of the Fair. Explanations of moves
and wrestling styles, as well as matches performed several times Saturday and
Sunday in the Exhibit. Audience participation at the end of each exhibition!
When: Sumo wrestlers perform 11a.m – 12:30pm and 7 – 8:30pm Sat.; and
11am – 12:30pm and 7:30-9pm Sun.
Reference information: http://bit.ly/jasinewsroom
Facebook: http://bit.ly/bridgestojapan
Twitter: http://twitter.com/japanamsocin
Foursquare site enabled.
Contact: Candice Geyer, Shank Public Relations Counselors, Inc. (317) 2935590 (ofc); 317-525-8823 (cell)
MEDIA ADVISORY
First Lady Dons Traditional Japanese Kimono
Where: The International Pavilion, formerly known as the “Grand Hall,” west of
the grandstands.
What: First Lady Cheri Daniels will be joining the Bridges to Japan exhibit to
demonstrate how to properly dress in a Kimono.
When: Thursday, August 19th starting at 2:45 p.m.
Reference information: http://bit.ly/jasinewsroom
Facebook: http://bit.ly/bridgestojapan
Twitter: http://twitter.com/japanamsocin
Foursquare site enabled.
Contact: Candice Geyer, Shank Public Relations Counselors, Inc. (317) 2935590 (ofc); 317-525-8823 (cell)
MEDIA ADVISORY
DRUMS AND DANCERS AND ROBOTS…OH MY!
Japan America Society of Indiana’s Bridges to Japan
Exhibit in International/Grand Hall has all this and more in
the second weekend of the Indiana State Fair.
Where: The International Pavilion, formerly known as the “Grand Hall,” west of the
grandstands.
What’s Happening:
TaikoProject: Japanese Drum Troupe from Los Angeles
TAIKOPROJECT - The TAIKOPROJECT is an ensemble of
premiere taiko drummers dedicated to promoting and
advancing the art of taiko. Through public performances,
education, and outreach activities, TAIKOPROJECT is
committed to preserving taiko as a dynamic element of
Japanese-American culture and heritage. In addition to
maintaining taiko as a community-based tradition,
TAIKOPROJECT also incorporates unconventional and innovative concepts to expand
artistic boundaries. Through these values, TAIKOPROJECT seeks not only to entertain
audiences, but also to inform them about the history and integrity of taiko as an evolving
art form.
Taiko drums are traditional Japanese drums that are usually played with wooden sticks
called bachi.
http://www.taikoproject.com/
“Bridges to Japan” at the Indiana State Fair: Performance Times
Friday August 13: 1:00 pm, 4:00 pm, 7:30 pm
Saturday August 14: 12:30 pm, 4:00 pm (Main Stage), 7:30 pm
Sunday August 15: 12:00 pm, 3:00 pm (Main Stage), 7:30 pm