sponsorship opportunities

Blackburn
& Darwen
Business
Awards
2015
The Hive Blackburn and Darwen Business Awards
Blackburn Cathedral, Thursday 30 April, 2015
SPONSORSHIP OPPORTUNITIES
Blackburn
& Darwen
Business
Awards
2015
The Hive Blackburn and Darwen Business Awards 2015 will celebrate the outstanding
achievements of the borough’s businesses.
It will provide an inspirational platform for success and aspiration.
Sponsoring the awards offers a fantastic opportunity to position your brand alongside a
prestigious, high-profile and comprehensively marketed event.
The awards will receive support from the media before and after the event. There will be leafleting
and advertising campaigns for the awards.
Online, we will have a fixed website presence, featuring sponsor branding and click-throughs, and
through which entrants will take part and communicate with the awards. There will also be a social
media campaign and email marketing.
As a sponsor, your brand will benefit from this extensive marketing campaign and an opportunity
to meet fellow sponsors, judges and have face-to-face contact with some of the best businesses
in the borough.
We will also provide sponsors and partners with a marketing toolkit to help them get the most from
sponsoring and help them encourage others to get involved.
You’ll also be invited to join a judging panel made up of sponsors, business leaders and
invited experts.
A post-awards celebration will provide an outstanding opportunity for winners and sponsors
to network.
WHERE AND WHEN?
Blackburn Cathedral, Thursday 30 April, 2015
WHO WILL BE THERE?
The best businesses in Blackburn and Darwen • Blue chip sponsors • Business leaders • Civic
leaders • An anticipated audience of more than 350.
WHAT CAN I SPONSOR?
• Headline Sponsors (two opportunities)
• Sponsors
• Branding Sponsors
• Media Partners
Blackburn
& Darwen
Business
Awards
2015
HEADLINE SPONSOR (TWO OPPORTUNITIES)
The awards will be presented as:
The Hive Blackburn and Darwen Business Awards
In association with
Headline Sponsor A Headline Sponsor B
PACKAGE
D
L
O
Investment: £5,000 (plus vat)
S
In advance:
• ‘In Association with’ status and/or ‘Headline’ status on all event marketing materials
• Most prominent positioning on placement of sponsor logos throughout all materials
• Most prominent logo / credit on all print adverts /leaflets
• Most prominent logo / credit on Awards microsite with link to home page or page of choice
• Most prominent logo / credit on all Awards e-mail marketing mail shots
• An opportunity to join the judging panels for the Awards
• Inclusion / credit in news releases produced in relation to the event
On the night:
• A full page advertisement in the Awards programme distributed at the event
• Most prominent logo / credit and branding on AV screens at the event
• Most prominent logo / credit and branding on printed materials at the event
• Table of ten at the event
• Credits / thank yous in MC script on the evening at the event
After the event:
• The opportunity to attend a follow-up event for sponsors and winners
• Inclusion / credit in news releases
Blackburn
& Darwen
Business
Awards
2015
SPONSOR OPPORTUNITIES
PACKAGE
Investment: £2,000 (plus vat)
You will receive:
• The opportunity to present an award
• A branded section in the awards programme connected to the award you will present
• Logo / credit on all print adverts /leaflets
• Logo / credit on Awards microsite with link to home page or page of choice
• Logo / credit on all Awards e-mail marketing mail shots
• A half page advertisement in the awards brochure
• An opportunity to join the judging panels for the Awards
• Inclusion / credit in news releases produced in relation to the event
On the night:
• A full page advertisement in the Awards programme distributed at the event
• Logo / credit and branding on AV screens at the event
• Logo / credit and branding on printed materials at the event
• Four tickets for the event
• Credits / thank yous in MC script on the evening at the event
After the event:
• The opportunity to attend a follow-up event for sponsors and winners
• Inclusion / credit in news releases
Blackburn
& Darwen
Business
Awards
2015
D
L
O
DRINKS RECEPTION SPONSOR
PACKAGE
Investment: £1,500 (plus VAT)
S
You will receive:
• Logo / credit on all print adverts /leaflets
• Logo / credit on Awards microsite with link to home page or page of choice
• Logo / credit on all Awards e-mail marketing mail shots
• An opportunity to join the judging panels for the Awards
• Inclusion / credit in news releases produced in relation to the event
On the night:
• An advertisement in the awards brochure
• Logo / credit and branding on AV screens at the event
• Logo / credit and branding on printed materials at the event
• Four tickets for the event
• Credits / thank yous in MC script on the evening at the event
After the event:
• The opportunity to attend a follow-up event for sponsors and winners
• Inclusion / credit in news releases
ADDITIONAL ON THE NIGHT OPPORTUNITIES
We are able to create bespoke packages tailored to specific sponsor needs and budgets and we will
work with sponsors to create other opportunities not listed here. Please just get in touch to discuss.
Blackburn
& Darwen
Business
Awards
2015
MEDIA PARTNERSHIP OPPORTUNITIES
To maximise the reach of the awards we are seeking media partners:
From our media partners, we are seeking to maximise the marketing buzz in the period for entries
to generate the best longlists. And then follow up the event and winners through appropriate
editorial to aid with the legacy of the event and to cement the associations between the event and
the partners.
MEDIA PARTNERSHIP PACKAGES
For £3,000 of in-kind advertising support in print and digital plus editorial support:
In advance:
• Media partner status on all event marketing materials
• Logo / credit on all print adverts /leaflets
• Logo / credit on Awards microsite with link to home page (or page of choice)
• Logo / credit on all Awards e-mail marketing mail shots
• An opportunity to join the judging panels for the Awards
• Inclusion / credit in news releases produced in relation to the event
On the night:
• A half page advertisement in the Awards programme distributed at the event
• Logo / credit and branding on AV screens at the event
• Logo / credit and branding on printed materials at the event
• Two tickets to the event
• Credits / thank yous in MC script on the evening at the event
After the event:
• The opportunity to attend a follow-up event for sponsors and winners
• Inclusion / credit in news releases
Blackburn
& Darwen
Business
Awards
2015
THE CATEGORIES (SUBJECT TO CHANGE)
AWARDS FOR BUSINESSES AND ORGANISATIONS
• The Eureka Award: This award is for businesses which can demonstrate their commitment to
innovating in the workplace. That innovation might be product or service related; it might be
related to your people and how they work; or it might be a process innovation that has changed
the way you work or made you more efficient.
• The Newcomer Award: This award is for businesses trading in Blackburn and Darwen for fewer
than three years (since May 1, 2012) and who are making waves in their sector or in their target
markets. It is open to start-up businesses and to businesses which have relocated to the borough.
•T
he International Achievement Award: This award is for businesses demonstrating success and
excellence in overseas markets. You may be exporting, or you may have developed an overseas
distribution or agent channel.
• The High Growth Award: This award is for businesses which can show exceptional high turnover
growth – at least 30 per cent. Entrants will not be judged by the number alone, however. We want
to know how you’re achieving your growth and what measures you’ve put in place to manage and
control it.
• The Manufacturing Excellence Award: This award is for manufacturing and engineering
businesses which can demonstrate success and excellence in their field.
• The Creative Agency Award: This award is for businesses which operate in the creative sectors.
This includes those in graphic design, advertising, PR, photography, film and video-making, music,
theatre and related sectors.
• The Investing in the Future Award: This award is for businesses developing skills for the
future through apprenticeships. You may have your own apprentice training scheme, or your
apprenticeship training may be operated in conjunction with a college or independent training
provider. In either case, you will be able to demonstrate a commitment to enhancing skills in your
workplace through apprenticeships.
• The Enterprise in Education Award: This award is for schools and colleges which can
demonstrate their commitment to developing an entrepreneurial attitude in their pupils and
students. You might operate business games or Dragons Den-style challenges; you may even help
your young people develop and operate businesses.
Blackburn
& Darwen
Business
Awards
2015
AWARDS FOR INDIVIDUALS
• The Hive Chairman’s Award: The recipient of this award will be selected by the chairman of Hive,
Khalid Saifullah, and is not open for entries or nominations.
• The Arte et Labore Award: This award will recognise a long-term commitment by an individual to
making Blackburn and Darwen a more prosperous borough and a better place to live, learn, work,
visit and invest.
• The Young Entrepreneur Award: This award is for emerging entrepreneurs aged under 30 who
have their sights set on greatness! You are a business owner with ambition.
• The Bright Spark Award: This award is for employees aged under 30 who are making a positive
impact in their workplace through the application of entrepreneurial behaviours.
Blackburn
& Darwen
Business
Awards
2015
HOW WILL THE AWARDS BE JUDGED?
Stage 1: Written entries by nomination or self-nomination through the website.
Stage 2: Validation and verification of entries against entry criteria.
Stage 3: Judges score written entries using scorecards and methodology provided.
Stage 4: Fettle Events aggregate and moderate scorecards. Up to five per category will constitute
the finalists.
Stage 5: Finalists will be interviewed by judging panels who will select winners and, where
appropriate, Highly Commended entrants.
WHO ARE THE JUDGES?
Invited independent experts, sponsors, partners. As a judge you will meet fellow judges at the
judging day, at the event and at the Winners party. You will also get to meet the best businesses in
the borough.
WHAT IS THE COMMITMENT AS A JUDGE?
Judges will be invited to judge on up to three categories. From our experience, you will need up to
four hours to score the written entries and a full day for the final judging interviews.
Blackburn
& Darwen
Business
Awards
2015
THE CALENDAR (SUBJECT TO CHANGE)
Monday 12 January: Awards launch, entries open
Monday 9 March: Deadline for entries
Thursday 19 March: Pre scoring / validation of entries
Monday 23 March: Shortlist announced
Tues 14 / Weds 15 April: Judging days
Thursday 30 April : The Hive Blackburn and Darwen Business Awards
Thursday 14 May: Winners reception
Blackburn
& Darwen
Business
Awards
2015
THE MARKETING CAMPAIGN
The Awards will be promoted through media partners, the website, emails, social media, PR,
through sponsor and partner channels.
Branding kits and marketing materials will be provided by Fettle Events for sponsors to make the
most of their association with the event.
WEBSITE
• A dedicated awards website will be created and will be the portal for entries and information.
• To go live January 2015
TWITTER
• @ and # handles will be launched January 2015
EMAIL
• Announce event January
• Reminder February
• Final push for entries March
• Shortlist announced March
• Post-event review May
• Others TBC
ENTRY FORMS AND FLYERS
• 8,000 to be distributed from January by Fettle, sponsors and partners.
ONLINE BRANDING
• Sponsors and partners receive a branding device to embed into their own emails / website which
states that the organisation is a sponsor, and which will click through to the entry section.
OFFLINE BRANDING
• Branding kits and marketing materials will be provided by Fettle Events.
NETWORKING
• Meet fellow judges at the judging interview days; and meet entrants too
• At the event, meet with fellow sponsors, judges and entrants.
• At the Winners drinks party after the event, meet the best of the best! This will be a reception for
winners, highly commended, entrants, sponsors and judges.
Blackburn
& Darwen
Business
Awards
2015
AWARDS BROCHURE
• Glossy souvenir brochure produced by Fettle Events will be given to all attendees on the night, featuring
nominees, sponsors, judges.
PR
• A series of press releases on the event will be issued before and after the awards
Blackburn
& Darwen
Business
Awards
2015
FETTLE EVENTS – THE EVENT MANAGERS
Blue-chip projects include the annual Red Rose Awards, a county wide-event which attracted 1,160 guests
in 2014 and won the national PPA Connect Award for Business Awards Event of the Year.
We also devised, managed, directed and delivered the Lancashire Tourism Awards 2013 which saw, for
the first time, Blackburn Cathedral used as the venue for a significant business event. This was the most
successful awards event in the history of it being staged.
Other work includes managing Hotpots For Hotshots, Lancashire’s most successful paid-for networking
event which attracts 80-100 at each of its meetings.
Fettle also manages 18 think-tank business meetings per year and stages larger quarterly business
gatherings.
In the past, it has delivered celebration events on behalf of Lancashire County Council and the Local
Enterprise Growth Initiative and also managed the Simon Garner Testimonial which attracted a then
record attendance for a testimonial at Ewood Park of nearly 14,000.
Other recent events delivered include the first ever Lancashire Health Expo.
JUDGES COMMENTS FROM PPA CONNECT AWARDS ENTRY
“The judges loved the sound of this so much that they really wanted to be there! Fast-paced, slick and
highly-engaging, this event is incredibly well put together, with a great philosophy, and a very impressive
sponsorship input”
TESTIMONIALS FOR RED ROSE AWARDS
“Sponsorship of the awards gives us a fantastic opportunity for our brand to reach thousands of business
people in the area – not only at the exciting awards event itself, but through the build up to the big night,
through traditional media, online and social channels.” Emma Long, Sales and Marketing Director of Bizspace
“The Red Rose Awards continues to be the premier business event in the county and the first date to
put in your diary! It’s a privilege to be able to support an event which showcases the successs of so many
businesses in Lanacshire.“ Gavin Wright, Forbes
Blackburn
& Darwen
Business
Awards
2015
FETTLE EVENTS • East Park Lodge, East Park Road, Blackburn BB1 8DW
01254 295580 • [email protected]
All the photography included is from Red Rose Awards and Lancashire Tourism Awards – events managed by Fettle Events