2016 State of the Satellite Industry Report

Transcription

2016 State of the Satellite Industry Report
State of the
Satellite Industry
Report
Prepared by:
Prepared by:
June 2016
Satellite Industry Association:
21 Years as the Voice of the U.S. Satellite Industry
SIA MEMBER COMPANIES
Prepared by:
2
Study Overview
•  SIA’s 19th annual study of satellite industry data
•  Performed by The Tauri Group
•  Reports on 2015 activity derived from unique data
sets, including proprietary surveys, in-depth public
information, and independent analysis
•  All data are global, unless otherwise noted
•  Prior year revenues are not adjusted for inflation
Prepared by:
3
2015 Satellite Industry Indicators Summary
Mobile ($3.4B)
Earth Observation Services ($1.8B)
Fixed
$17.9
Ground
Equipment
$58.9
$127.4B
Satellite Services
4%
$208.3B
$6.6
$104.3
2015 Global Revenues
Consumer
$5.4
Launch
Industry
$16.6
3%
Growth
2014 − 2015
Satellite
Services
$127.4
Non-U.S.
$16.6B
Satellite
Manufacturing
Network
$10.0
$58.9B
Non-U.S.
$18.3
$3.6
1%
$5.4B
Launch
$31.0
Prepared by:
U.S.
$9.6
Ground Equipment
Satellite
Manufacturing
4%
Consumer
(Non-GNSS)
Consumer
(GNSS)
$1.8
-9%
4
U.S.
Global Satellite Industry Revenues
Global Satellite Industry Revenues ($ Billions)
$250
$ Billions
$200
$150
$100
$50
$106
$122
$144
$161
$168
$177
$189
$195
$203
$208
2X
Ten-Year
Global Industry
Growth
$0
Growth Rate
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
19%
15%
18%
11%
5%
6%
7%
3%
4%
3%
Global satellite industry grew 3% in 2015, slightly above worldwide
economic growth (2.4%) and U.S. growth (2.5%)
Prepared by:
5
U.S. Portion
of Global Satellite Industry Revenues
$250
$200
Average yearly
U.S. market share
of global
industry
Total:
$188.8B
$150
$ Billions
43%
Total:
$168.0B
Total:
$177.4B
$94.3
$101.2
$106.8
Total:
$195.2B
$109.2
Total:
$203.0B
$115.8
Total:
$208.3B
$119.1
Non-U.S.
Satellite
Industry
U.S.
Satellite
Industry
$100
$50
$73.8
$76.2
$81.9
$85.9
$87.2
$89.2
2010
2011
2012
2013
2014
2015
Growth Rate
4%
6%
6%
3%
4%
3%
U.S. Growth
2%
3%
7%
5%
2%
2%
Non-U.S. Growth
7%
7%
6%
2%
6%
3%
$0
Prepared by:
6
The Satellite Industry in Context
Telecommunications
Non-Satellite
Industry
$127.0B
$335.3B
Global Space
Industry
Satellite Services
$127.4B
Consumer Equipment
•  Earth Science
•  Space Science
$208.3B
Satellite
Industry
(62% of Space
Industry)
National Security
$16.6B
Satellite Manufacturing
Launch Industry
•  Sat TV, radio, and broadband equipment
•  GNSS stand-alone units & in-vehicle systems
Prepared by:
Agriculture
Change Detection
Disaster Mitigation
Meteorology
Resources
Science
Growth
2014 − 2015
$58.9B
Television
Telephone
Broadband
Aviation
Maritime
Road and Rail
Earth Observation
• 
• 
• 
• 
• 
4%
Ground Equipment
• 
• 
• 
• 
• 
• 
Core of the Space
Industrial Base
Network •  Gateways •  NOCs
•  SNG equipment
Equipment •  VSATs
Notes: Network operations centers (NOCs), satellite news gathering (SNG), very small aperture terminal
(VSAT) equipment, global navigation satellite systems (GNSS)
3%
Growth
2014 − 2015
7
The Satellite Network in Context
Operational Satellites by Function
(as of December 31, 2015)
• 
Meteorology
Scientific
Military Surveillance
Commercial
Communications
5% 3%
8%
Navigation
7%
R&D
1,381
Total Operational
Satellites
12%
14%
Earth Observation
Services
Prepared by:
37%
14%
• 
Civil/Military Communications
Number of satellites increased 39%
over 5 years, compared to 986
reported in 2011
»  Average number of satellites
launched per year in 2011-2015
increased 36% over previous 5
years
»  Small and very small satellites
deployed in LEO contribute to
this growth
»  Average operational lives of
certain satellite types (such as
GEO communications satellites)
are becoming longer
59 countries with operators of at least
one satellite (some as part of regional
consortia)
8
Top-Level Global Satellite Industry Findings
•  Satellite industry revenue was $208.3 billion in 2015
•  Overall industry growth of 3% worldwide
•  Three of four satellite industry segments posted growth
4%
4%
-9%
1%
Prepared by:
Satellite services, the largest segment, revenues grew by 4%
Consumer services continues to be a key driver for the overall satellite industry
Satellite manufacturing revenues grew by 4%
Larger number of high value government satellites launched in 2015
Launch industry revenues decreased by 9%
Fewer commercially procured launches
Ground equipment revenues grew by 1%
Growth in consumer and network equipment, and consumer GNSS remaining flat
9
Satellite Industry Segments
Satellite Services
•  Consumer Services
»  Satellite Television
»  Satellite Radio
»  Satellite Broadband
•  Fixed Satellite Services
»  Transponder Agreements
»  Managed Network Services (including
spaceflight management services)
•  Mobile Satellite Services
»  Mobile Data
»  Mobile Voice
•  Earth Observation Services
Prepared by:
10
Global Satellite Services Revenue
$140
Earth
Observation
$120
$ Billions
$100
Mobile
Fixed
4%
$80
$60
$40
Consumer
2014 − 2015
Global
Growth
$20
$0
Growth Rate
Total
Consumer
Satellite TV (DBS/DTH)
Satellite Radio (DARS)
Satellite Broadband (3)
Fixed
Transponder Agreements (1)
Managed Services (2)
Mobile
Voice
Data
Earth Observation
Prepared by:
2010
2011
2012
2013
2014
2015
9%
6%
5%
5%
4%
4%
$101.3
$107.8
$113.5
$118.6
$122.9
$127.4
$83.1
$88.6
$93.3
$98.1
$100.9
$104.3
$79.1
$2.8
$1.2
$84.4
$3.0
$1.2
$88.4
$3.4
$1.5
$92.6
$3.8
$1.7
$95.0
$4.2
$1.8
$97.8
$4.6
$1.9
$15.0
$15.7
$16.4
$16.4
$17.1
$17.9
$11.1
$3.9
$11.4
$4.3
$11.8
$4.6
$11.8
$4.6
$12.3
$4.8
$12.4
$5.5
$0.7
$1.6
$0.7
$1.7
$0.7
$1.8
$0.8
$1.8
$0.9
$2.3
$1.0
$2.4
$1.0
$1.1
$1.3
$1.5
$1.6
$1.8
$2.3
$2.4
$2.4
$2.6
$3.3
$3.4
Notes: Numbers may not sum exactly due to rounding. (1) Includes capacity for DTH satellite
TV and some mobility service platforms. (2) Includes VSAT networks.
The U.S. share of
satellite services
revenue in 2015
was
42%
11
Satellite Services Findings:
Consumer Services Highlights
The consumer services segment, consisting of satellite television, radio,
and broadband, grew by 3% and was the largest contributor to overall
satellite services revenues
Satellite TV Services
• 
• 
• 
• 
• 
• 
Satellite TV services (DBS/DTH) grew 3%
and account for 77% of all satellite services
revenues, and 94% of consumer revenues
About 230 million satellite TV subscribers
worldwide, driven by growth in emerging
markets
42% of global revenues attributed to U.S.
U.S. growth driven by premium service
revenues
Growing production of UHD content drives
the increasing (but still relatively low) number
of UHD channels
Compression technologies continue to
improve, potentially slowing down the
demand growth for satellite capacity
Prepared by:
Satellite
Radio ($4.6B)
Broadband ($1.9B)
Satellite Radio
• 
• 
$104.3B
• 
Satellite
Consumer Services
Revenue in 2015
$97.8B
Satellite TV
Satellite radio (DARS) revenues
grew by 9% in 2015
Satellite radio subscribers grew
8% in 2015 to 29.6 million
Primarily U.S. customer base
Satellite Broadband
• 
• 
• 
Revenue grew 10%
Subscribership grew to about 1.8
million
Most subscribers in the U.S., nonU.S. subscribership growth rate
picking up
12
Satellite Services Findings
•  Fixed satellite services grew by 4%
»  Revenues for transponder agreements grew 1%, compared to 4% in 2014
»  Revenues for managed services grew 15%, compared to 4% in 2014; airborne
services contributed significantly
•  Mobile satellite services grew 4%
»  Mobile satellite voice revenues grew 9%, compared to 19% in 2014
»  Mobile satellite data revenues grew 4%, compared to 27% in 2014
o  Includes a small amount of revenue from Ku and Ka-band FSS capacity, leased by MSS
operators to provide maritime, airborne, and other mobility services
•  Earth observation services revenues grew 10%
»  Continued growth by established satellite remote sensing companies, with some
new entrants reporting revenue from newly deployed and acquired satellites
»  New entrants continued to raise capital, develop satellites, and deploy initial
constellations
Prepared by:
13
Case Study: Consumer Broadband
Over Satellite
•  Satellite broadband segment getting more mature
•  Comparable to terrestrial
»  Comparable to cable/fiber in terms of speed and price
»  Latency a concern for a few applications; plans
announced for LEO systems with lower latency
»  Available nationwide, not just in select areas
•  Maturation and combining of advanced technologies
(frequency reuse, spot beams, and on-board
processing) defined new, high throughput satellites
(HTS)
•  Substantial reduction in cost per unit of throughput
•  Growing customer confidence due to high data rates
and reliable service
»  For the last 3 years, satellite broadband operators
consistently ranked at the top by the FCC broadband
report for best peak period download speeds
Prepared by:
1990s
•  Large constellations proposed, all canceled
•  Expensive technology
•  Cost-effective terrestrial competition
2000s
•  Smaller regional systems proposed, deployed
»  Wildblue
»  Spaceway
•  Technical success, test bed for new
technologies, bandwidth cost reduction
•  Acquisitions by established players
Present
•  Five major systems today and expanding:
»  Eutelsat Tooway, HughesNet, ViaSat Exede,
Inmarsat Global Xpress, O3b
•  Four providers affiliated with established
satellite operators (DTH, FSS, or MSS)
•  50% revenue growth over 5 years
•  Subscribers grew 11% per year on average,
tracking revenue growth
14
• 
New competitors and new partnerships have recently
emerged
» 
» 
» 
» 
» 
• 
Typically founded and financed by IT/analytics/tech sector
to provide web-accessible, frequently updated imagery
Smaller satellites, with lower costs of manufacture,
launch, and operation, supplemented with sophisticated
ground-based data analytics
Customer base is developing
Planet Labs acquired BlackBridge satellites and data
library; UrtheCast purchased Deimos satellites and data
DigitalGlobe recently entered a joint venture with Saudi
Arabia-based TAQNIA for a small constellation
Investment driven by interest in business intelligence
products from satellite imagery
» 
» 
2015 a record-setting year with investment in start-up
space ventures of $2.3B
Several EO firms (at right) received venture capital
investment in 2015: BlackSky Global, GeoOptics, Hera,
OmniEarth, Planet Labs, Satellogic, Spire Global
Prepared by:
Planned
Note: Criteria for inclusion are
satellites on orbit, announced
funding, signed launch contract/
agreement, or NOAA license
Airbus D&S
DigitalGlobe
DMCii
ImageSat
MDA
UrtheCast
Aquila Space
BlackBridge
BlackSky Global
DigitalGlobe/TAQNIA
XpressSAR
GeoOptics
Hera
Iceye
OmniEarth
PlanetiQ
Planet Labs
Satellogic
Spire Global
Terra Bella
Ÿ
Ÿ Ÿ
Ÿ
Ÿ
Ÿ Ÿ
Ÿ Ÿ
Ÿ Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ
Ÿ Ÿ
Ÿ
Ÿ Ÿ
Ÿ
Ÿ Ÿ
Ÿ
Ÿ Ÿ
Satellite Mass (kg)
» 
Operational
System or Constellation
Size
» 
Typically founded and financed by space industry with the
objective to provide high resolution imagery
Medium to large satellites with on-board data processing
and advanced, custom-designed payloads
Governments as primary customers
Large Sats
» 
High revisit time (<1dy)
For many years, global EO services were offered by small
number of operators
Small Satellites (<200 kg)
• 
High Resolution (<1m)
Case Study:
Earth Observation (EO) Services
Optical and radar
Optical
Optical
Optical
Radar
Opt & rad (planned), video
Optical and radar
Optical
Optical
Optical
Radar
Radio occultation
Optical
Radar
Optical
Radio occultation
Optical
Optical
4
5
6
3
4
24
30
5
60
6
4
25
48
50
15
12
100
300
1,000
2,800
450
350
1,300
1,400
6
150
50
TBD
TBD
100
24
<100
110
22
3
35
Radio occultation
Optical and video
50
24
3
120
Sensor Description
Satellite Industry Segments
Satellite Manufacturing
Prepared by:
16
Satellite Manufacturing Revenues
$18
$16
Average: $14.3B
$14
$4.8
$ Billions
$12
$6.4
$10
$5.1
$8
$5.6
$2
$6.6
4%
$5.6
$6
$4
$5.9
$6.3
$8.2
$10.9
$10.0
$10.0
2014 − 2015
Global
Growth
Non-U.S.
$0
Total
Growth Rate
2010
2011
2012
2013
2014
2015
$10.7
-20%
$11.9
10%
$14.6
23%
$15.7
8%
$15.9
1%
$16.6
4%
United States
•  Worldwide 2015 revenues totaled $16.6 billion
•  U.S. share of global revenues was 60%, a decrease from 63% in 2014
NOTE: Satellite manufacturing revenues are recorded in the year the launch was conducted. Do not include satellites built by governments
or universities. Data based on unclassified sources.
Prepared by:
17
Satellite Manufacturing Findings
• 
• 
• 
202 satellites launched in 2015, about the same as in 2014
108 CubeSats launched, representing 49% of total
Most CubeSats were commercial Earth observation
• 
• 
• 
Communications satellites represented 42% of total revenues
Military surveillance satellites accounted for 36% of 2015
revenues, compared to 38% in 2014
CubeSats represent less than 1% of total value
Meteorology (2%)
Meteorology (1%)
Navigation
Military Surveillance
Scientific (1%)
6%
7%
202
Satellites
Launched
in 2015
Earth
Observation
Services
Navigation
Commercial
Communications
9%
16%
Civil/Military
Communications
202
10%
5%
54%
Number of Spacecraft Launched
by Mission Type (2015)
Prepared by:
24%
Commercial
Communications
36%
R&D
Military Surveillance
Satellites
Launched
in 2015
18%
Civil/Military
Communications
8%
Scientific (2%)
R&D (1%)
Earth Observation Services
Value of Spacecraft Launched
by Mission Type (2015)
18
U.S. Satellite Manufacturing Findings
•  U.S. satellite manufacturing revenues
stayed flat, with commercial sector slightly
higher and government sector slightly lower
•  73% of U.S. revenues were from U.S.
government contracts
•  Excluding CubeSats, U.S. firms built 32% of
satellites launched in 2015 and earned 60%
of global satellite manufacturing revenues
»  Including CubeSats, U.S. firms built about 64% of
satellites launched in 2015 and earned 60% of
revenues
»  89 of the 119 U.S.-built satellites launched in 2015
were CubeSats
All Other (4%)
Japan
Russia (2%)
4%
China
5%
202
25%
Europe
Satellites
Launched
in 2015
60%
U.S.
Value of Spacecraft Launched by Country/Region
of Manufacturer (2015)
Prepared by:
19
Future Indicator: Commercial Satellite
Manufacturing Orders
•  Orders for 17 commercial GEO satellites
announced in 2015
•  11 orders won by U.S. manufacturers
•  65% share of orders won by U.S. firms, up from
57% in 2014
Europe
35%
17
2015
GEO Satellite
Orders
65%
Number of Satellites Ordered
U.S.
50
40
30
20
10
18
12
9
0
Prepared by:
2009
16
9
6
6
6
6
2010
2011
15
12
3
3
5
3
9
6
2012
2013
2014
2015
12
11
80%
70%
60%
50%
40%
30%
20%
10%
0%
U.S. GEO Orders
Europe GEO
Orders
All Other GEO
Orders
U.S. Satellite
Orders (%)
20
Case Study:
Very Small Satellites
• 
• 
Continued and growing interest in inexpensive very
small satellites
CubeSats are an established “kit” form of very small
satellite in use for academic, government, and,
increasingly, commercial purposes
» 
» 
» 
» 
• 
Lost in launch failures
108 CubeSats launched in 2015, down from 130 in 2014, with 61
sent into orbit via ISS (8 CubeSats lost in Falcon 9 failure in
June)
61 commercial CubeSats launched in 2015 for Earth observation
services and communications, down from 101 in 2014. The
majority (48) built and operated by Planet Labs
Total expenditure to build all CubeSats since 2005 estimated at
CubeSat Deployment Mechanisms
less than $100M
•  CubeSats are popular because they can be deployed using standardized equipment
Growing concern regarding collisions with CubeSats – NASA first
•  Launch vehicle deployments:
major operator to say it has moved satellites to avoid CubeSats
•  Poly-Picosatellite Orbital Deployer (P-POD) (U.S.)
Commercial constellations using customized very
small satellites (under 200 kg) are in development
» 
» 
Number of CubeSats Launched by Year (2005-2015)
Earth Observation: One announced constellation; 2 of 24
satellites launched
Telecommunication: at least three announced LEO systems,
ranging from hundreds to several thousand satellites per
constellation; zero satellites launched to date
Prepared by:
•  Tokyo Picosatellite Orbital Deployer (Japan/Canada)
•  CUTE Separation System (Japan)
•  eXperimental Push Out Deployer (X-POD) (Canada)
•  ISIS Payload Orbital Dispenser (ISIPOD) (Netherlands)
•  JAXA-Picosatellite Orbital Deployer (J-POD) (Japan)
•  Naval Postgraduate School CubeSat Launcher (NPSCuL) (U.S.)
•  Nanosatellite Launch Adapter System (NLAS)
•  ISS deployments:
•  NanoRacks CubeSat Deployer (U.S.) aboard Kibo module
•  Standards for CubeSat deployment mechanisms have been updated to accommodate
larger designs like 6U, 12U, and 27U, configurations being pursued by the U.S.
government and others
Satellite Industry Segments
Launch Industry
•  Launch Services
•  Launch Vehicles
Prepared by:
22
Satellite Launch Industry Revenues
$7
$6
-9%
Average: $5.3B
$ Billions
$5
$4
$3
$3.5
$3.8
$3.0
$2.0
$2.4
$2.4
$1.2
$1.6
2010
2011
2012
2013
2014
2015
$4.4
-2%
$4.8
9%
$5.8
21%
$5.4
-7%
$5.9
9%
$5.4
-9%
$3.2
$3.2
$3.6
2014 − 2015
Global
Growth
$2
$1
$1.8
Non-U.S.
$0
Total
Growth Rate
• 
• 
Prepared by:
United States
$5.4B global revenues in 2015 from commercially-procured satellite launches
U.S. share of global launch revenues decreased from 41% in 2014 to 34% in 2015
Note: Launch industry revenues are recorded in the year the launch was conducted.
23
Satellite Launch Industry Findings
• 
• 
• 
• 
Worldwide commercially-procured launches in 2015 (65) down
from 2014 (73)
Revenues decreased by about 9% globally in 2015, compared with
a 9% increase in 2014
Providers in Europe, China, and India launched more in 2015
MEO
»  11 Arianespace launches in 2015 versus 10 in 2014
»  19 Chinese launches in 2015 versus 16 in 2014
»  2 Antrix (India) in 2015, versus 1 in 2014
8 1
U.S. and Russian providers saw delays following launch failures
Total
»  Falcon 9 in June
»  Proton M in May
• 
• 
Government customers worldwide remained the launch revenue
driver, at 69%, slightly lower than in 2014 (72%)
By country, the U.S. had the largest share of commerciallyprocured launch revenues (35%), with 29% of global revenues
from launching U.S. government satellites
Prepared by:
Beyond
GEO
65
LEO
GEO
28
28
2015 Commercially-Procured
Satellite Launches by Orbit
24
Future Indicator: Commercial Satellite
Launch Orders
Russia: 1 (3%)
U.S.
11
2015
Orders
16
Number of Launch Orders
Europe
(49%)
•  33 launch orders placed in 2015, up from 22 in 2014
•  15 (45%) satellite launch orders won by U.S. companies, up
36% from 2014
•  U.S. market share dropped from 50% in 2014 to 45% mainly
because Arianespace experienced a 60% increase in orders
from 2014 (10) to 2015 (16)
Japan: 1 (3%)
15
33
(45%)
60
60%
50
50%
40
30
15
20
14
10
13
0
2009
Prepared by:
40%
20
9
14
3
8
14
8
4
11
6
5
2010
2011
2
2012
6
4
18
4
2013
15
11
1
10
2014
1
30%
20%
16
10%
1
2015
0%
NOTE: A single launch contract may cover the launch of more than one
satellite (each described as an “order”).
U.S. Commercial
Launch Orders
Russia
Commercial
Launch Orders
Europe
Commercial
Launch Orders
All Other Commercial
Launch Orders
U.S. Market Share (%)
25
Case Study:
Very Small Launch Vehicles
• 
• 
• 
• 
At least 17 very small (LEO capacity ≤500
kg) launch vehicles under development
worldwide
Provides schedule control for small
payloads and other operational benefits
Price per kg is relatively high compared to
large vehicles
Not all are funded; uncertainty and
Company
development risk
Very Small Launch Vehicles with Announced Investment
HumantoScale
Alpha
Electron
LauncherOne
Lynx Mark III
SOAR
Firefly Space
Systems
Rocket Lab
Virgin
Galactic
XCOR Aerospace
Swiss Space Systems
400 kg
150 kg
400 kg
10 kg
250 kg
First Flight
2017
2016
2017
2018
2017
Price
$8M
$4.9M
$10M
$545K
$10.5M
$20,000
$32,667
$25,000
$54,500
$42,000
LEO Capacity
Price/kg
Other systems under development not included in the chart: Arca Space Corp. (Haas 2C),
Celestia Aerospace (Arrow), CubeCab (Cab-1A), Exos (SARGE), Generation Orbit
(GOLauncher-2), InterOrbital Systems (NEPTUNE), Lin Industrial (Taymyr), Mishaal
Aerospace (M-OV), Open Space Orbital (Neutrino), Zero2Infinity (Blooster)
Prepared by:
Notes: ALASA program on hiatus. Future of Super Strypi uncertain following 2015 launch failure.
26
Satellite Industry Segments
Ground Equipment
•  Network Equipment
»  Gateways
»  Control stations
»  Very Small Aperture Terminals (VSATs)
•  Consumer Equipment
»  Satellite TV dishes
»  Satellite radio equipment
»  Satellite broadband dishes
»  Satellite phones and mobile satellite terminals
»  Satellite navigation stand-alone hardware
Prepared by:
27
Global Satellite Ground Equipment
Revenues
$60.0
Network
Equipment
$50.0
$ Billions
Consumer
Equipment:
Satellite TV,
Radio,
Broadband,
and Mobile
(Non-GNSS)
$8.4
$9.9
$9.3
$9.6
1%
$40.0
Consumer
Equipment:
Satellite
Navigation
(GNSS)
$7.5
$8.8
$30.0
$31.9
$32.2
$32.2
$31.1
$31.1
$31.0
2014 − 2015
Global
Growth
$20.0
$10.0
$15.6
$17.9
$18.3
2012
2013
2014
2015
$54.9
4%
$55.5
1%
$58.3
5%
$58.9
1%
$12.2
$12.2
$12.8
2010
2011
$51.6
3%
$52.8
2%
$0.0
Total
Growth Rate
The U.S. share of
ground equipment
revenue in 2014
was
41%
Network Equipment — gateways, network operations centers (NOCs), satellite news gathering (SNG) equipment, flyaway antennas, very small
aperture terminal (VSAT) equipment
Prepared by:
Consumer Equipment — Non-GNSS: satellite TV, radio, and broadband equipment, mobile satellite terminals. GNSS: stand-alone satellite
navigation devices and in-vehicle services. Excludes chipsets in devices (e.g., smartphones) whose primary use is not satellite navigation
28
Ground Equipment Findings
•  Total satellite ground equipment revenues increased 1% in 2015
•  Network equipment revenues increased 3%
•  Consumer equipment for satellite navigation (or GNSS, for global
navigation satellite system) is 53% of overall ground equipment
revenue, similar to 2014
»  Manufacturers report stagnant revenue, reflecting migration away
from stand-alone devices toward embedded chipsets
»  See case study on following page
•  Consumer equipment for satellite TV, radio, broadband, and mobile
satellite terminals (non-GNSS) revenues grew 2% with more terminals
in service across all segments. Satellite TV terminals increased less
than in 2014, contributing to slower total growth
Prepared by:
29
Case Study:
Market for Satellite Navigation
•  GNSS market includes
»  Consumer equipment tracked by SIA: stand-alone units and in-vehicle systems
»  Other market segments: chipsets supporting location-based services in mobile devices; traffic information
systems; GNSS avionics in aircraft, maritime, surveying, and rail (not included in SIA indicators)
•  Chart below shows SIA data combined with data on other GNSS market segments
»  Consumer equipment revenue is flat; other market segments show growth
»  Data source for other market segments: European Global Navigation Satellite Systems Agency, which
tracks global GNSS market segments in detail
$80.0
$70.0
$ Billions
$60.0
$50.0
$40.0
$35.7
$43.5
$47.1
$32.2
$31.1
$31.1
$31.0
2012
2013
2014
2015
$20.5
Other market segments
(data from European
GNSS Agency)
$30.0
$20.0
$10.0
Consumer equipment
tracked by SIA
$0.0
Prepared by:
Note: 2015 estimate for other market segments based on European GNSS Agency projections released in 2014.
30
3Q 2015 U.S. Employment Estimates
(Private Sector Employment Only)
•  As of 3Q 2015, satellite industry employment in the U.S. decreased by 10,738 jobs (-5%
from year end 2014)
•  Two satellite industry segments losing fewer jobs, one adding jobs, and one loses a
significant number of jobs (compared to 2014)
» 
» 
» 
» 
Satellite services employment decreased by 2,476 jobs from 2014, or -3%
Satellite manufacturing employment decreased by 5,529 jobs from 2014, or -24%
Launch industry employment increased by 881 jobs from 2014, or 2%
Ground equipment employment decreased by 3,614 jobs from 2014, or -5%
Satellite
Services
300,000
Number of Jobs
250,000
Satellite
Manufacturing
200,000
150,000
Launch Industry
100,000
50,000
Prepared by:
0
2010
Ground Equipment
2011
2012
2013
2014
3Q 2015
31
Source: U.S. Bureau of Labor Statistics (BLS).
Summary: Top-Level Global Satellite
Industry Findings
•  Satellite industry revenue was
$208.3 billion in 2015
•  Three of four satellite industry
segments surveyed posted growth
»  Growth of 3% worldwide in 2015
»  Decrease from 4% growth rate in 2014
Global Satellite Industry Revenue ($ Billions)
$250
$ Billions
$200
$150
$100
$168
$177
$189
$195
$203
$208
»  Satellite services, the largest segment, grew by
4% - consumer services continues to be a key
driver for the overall satellite industry
»  Satellite manufacturing revenues grew by 4%,
faster growth than 2014, due to larger number of
high value government satellites launched in
2015
»  Launch industry revenues decreased 9% in
2015, reflecting fewer commercially procured
launches
$50
$0
2010
Prepared by:
2011
2012
2013
2014
2015
»  Ground equipment revenues increased 1% in
2015, with growth in consumer and network
equipment, and consumer GNSS remaining flat
3%
2014 – 2015 Global Growth
32
Contact
For more information on the satellite industry,
or for previous SSIR reports, please contact SIA:
Satellite Industry Association
[email protected]
202-503-1560
www.sia.org
The Tauri Group
space.taurigroup.com
Prepared by: