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Introducing
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Brummel & Brown Hits The High Notes With Brilliant Blend
Lipton'sinnavativetechnologyhascreatedthe firstspreadblendedwith the naturalgaodness
af yogurt.NewBrummel& Brownhasthe creamytasteof whippedbuttet but halfthe fat and
caloiesand na cholesterol!Brummel& Brownis sureto be a hit with your customers.
Retail TestMarket IndicatesA Briqht
Future For Brummel & Brown'
Brummel& Browndefinitelystrucka chordwith consumers
in retailtest marKets.
57okaf thosewho triedit camebackfor more- an averageof 8.3 timeseachover3 years.
Brummel& Brownwill help keepyaur breakfastcustamers
comingbackfor more,too.
Average Repeat PurchasesMade By Each RepeatCustomer
Sor/cer Nie/se, Scontdck
1994. 1997
oloz
ot 95 03 qh
o
96
03 q6 Q
q/
o
Brummel & Brown In PerfectHarmony
With The BreakfastBoom!
Finallya new twistat the breakfasttable!Thecreamytasteaf Brummel& Brownis theperfect
popularbreakfastsegment.Servedin 5 & 10gram tabletop
campanionfar the increasingly
portions,patranswill loveBrummel& Brown3superbspreadability
on itemssuchas bagels,
muffins,toastand pancakes at breakfastor thraughoutthe day.
We'll Be Playing The Brummel & Brown
Song ToAll Your Customers
Liptanhasplanneda national,multimedta
advertising
campaignthat will reach96ok
af consumers
at home37 timesin the fist year.lmpress
your customers
andput
Brummel& Brownon your tableand menunaw They'llbe excitedto try it, and
they'llrememberwheretheyhad it on the tablefirst.
EsPREJAESg
*'itl
ugh
Breakthro
9p("td
Ig"'o.,
Another Hit From
Lipton-The Cateqorv's
- '
Big Band Leader
Ltptonbrandsown a 5oo/oshareof tlrc
retailspreadsmarket Theytop the charts
with popularnameslike Promise?
shedd3 Spread Country Crock"and
I Can't Believe lt's Not Butterla Brummel& Brown
is the newestadditionto theLipton"GreatestHits,,callection.
Yogurt ls Climbing The Charts
Theyagurtcategoryis a risingstar,and it hasgrown
51yaat retailsincet99t -to$t.6billion.
YOGURTCATEGORY
GROWTH
OperatorsSing Praisesof
Brummel& Brown
Recent
operatarresearch
on
Brummel& Brownturnedup
the followingquates:
1991
1992
1993
1994
5ou(eNehen
kantrack
19911996
1995
1996
"':"',.:.i",i3,
j;:li',Tl"Tii,ill.ll'n''""
makesit sound
creamy...
"{ogurt
oi-.rt,t.y't
5o put the newbeatof Brummel& Brown
anddrum
upmore
salesl
onvourtables,
,,,o
,
a
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:...J--=:
!.r r. i
o
PORTIONS
BRUMMEL
& BROWN
WHIPPED
NutritionFacts
n
d
YOGURT
60%VEGETABLE
OIL,13%
ServingSize
perContainer
Servings
i\
Calories
CaloresFromFat
TotalFat
Fat
Salurated
Polyunsatufated
Fat
[/]onou
nsaturated
Fat
Cholesterol
Sodium
TotalCarbohydrate
Proiein
VitamnA
d
a
59
1 Portion(59)
1
Amount
PerServing
30
30
39
19
1.59
19
omg
40mg
0g
0S
V. Dally
Value
5%
5%
0o/o
2o/a
0%
10S
1 Portion(109)
1
Amount
PerServing
60
60
69
19
39
1.59
Omg
Bomg
Ag
0g
\
o/oDaily
Value
a
9%
5%
,
A%
3%
0o/o
7o/o
7%
fiber,sugars,
Vtamn C,calcumandiron
Nota srgnificant
source
of dietary
'Percent
darlyvauesarebasedona 2,000caloe diet.
o
INGREDIENTS
NYDBOGENATED
SOYBEAN
O L) WATERSALTNONFAT
VEGETABLE
O L BLEND(LIOUD SOYBEAN
OLANDPAFTIALLY
(CULTUFED
i,IONOAND
DIGLYCERIDES,
SOYLECITH]N.
POTASSIUM
SOFBATEANO
CALCIUM
YOGURT
MILK)VEGETABLE
V TAMNA
LAC-IIC
ACID,AFIIF C ALFLAVORCOLOFED
WTHBETACAFOTENE.
DISODIUM
EDTAASPFESEFVATIVES.
(PALM
TATE)ADDED
o
Product
code
Pack
Size
Net
Gross Case
Case
Pallet
cube
portonycase 6 6 l b s 8 5 b s 0 72 cu.tt. 1 2x 9 108
1111 5 3 1 5 6600-59
7
portonVcase
r 1 1 r 5 3 1 5 6432-10q
8
9 s b s 1 1 . 5b s . 0.71cu lt 1 0 x 1 0 1 0 0
Shippingand Storage
Shell LiIe:
Dp a- F.o.d e-pe,dl-,e
80 o",' "' a6"a'"J
Stareunder reftiqeratian40 45"F
KosherStatus
oo, 6a a,. @D
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