LIGHTSPEED GMI GLOBAL PANEL BOOK

Transcription

LIGHTSPEED
GMI GLOBAL
PANEL BOOK
2015
Proprietary Information. Copyright 2015 © Lightspeed, LLC
1
TABLE OF CONTENTS
INTRODUCTION
About Us
Worldwide Panels
Consumer Panels
Panel Attributes
5
6
8
10
PANELS BY COUNTRY
Argentina
Australia
Austria
Belgium
Brazil
Canada
China
Colombia
Czech Republic
Denmark
Finland
France
Germany
Greece
Hong Kong
India
Indonesia
Ireland
Italy
Japan
Malaysia
Mexico
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
Singapore
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
UAE
UK
USA
Venezuela
Vietnam
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
CONTACT US
2
www.lightspeedgmi.com
3
ABOUT US
WE MAKE RESEARCH EASY.
Quality-seeking researchers, marketers and brands choose Lightspeed GMI
as their trusted global partner for digital data collection. Our innovative
technology, proven sampling methodologies and operational excellence
facilitate a deep understanding of consumer opinions and behavior. From
award-winning survey engagement to fieldwork management, we add
value at every stage of the research process. Focusing on local market
knowledge, Lightspeed GMI’s proprietary panels deliver access to more
than 5.5 million online research respondents with unparalleled quality,
capacity and targeting. Our comprehensive product suite offers the tools
and services needed to generate dependable research results across the
consumer, B2B, financial and healthcare business segments. With office
locations throughout the Americas, Europe, and Asia Pacific staffed with
experienced local talent, we understand the nuances of each market.
As leaders in digital data collection, we’ve been maximizing online research
since 1996. Lightspeed GMI reached more than four million research panel
members in 2014 and delivered 30 million completed interviews to 4,000
customers. With 700 employees in located 14 countries, we conduct panel
research in more than 50 countries.
Headquartered in Warren, New Jersey, Lightspeed GMI is part of the Kantar
Group, the insight, information and consultancy division of WPP, the world
leader in marketing communication services.
4
5
WORLDWIDE
PANELS
6
THE AMERICAS
EUROPE, MIDDLE EAST, AFRICA
Argentina
Brazil
Canada
Colombia
Mexico
United States
Venezuela
Austria
Belgium
Czech Republic
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Poland
Portugal
ASIA PACIFIC
Russia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab
Emirates
United Kingdom
Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Phillipines
Singapore
South Korea
Taiwan
Thailand
Vietnam
7
CONSUMER PANELS
The Americas
Austria
12K
Belgium
43K
Argentina
86K
Czech Republic
3K
Brazil
254K
Denmark
11K
Canada
189K
Finland
6K
Colombia
59K
France
277K
Mexico
109K
Germany
205K
United States
1,287K
Greece
18K
Venezuela
17K
Ireland
25K
Italy
178K
Netherlands
66K
Norway
7K
Poland
51K
Portugal
6K
Russia
190K
South Africa
43K
Spain
136K
Sweden
22K
Switzerland
10K
Turkey
307K
UAE
8K
UK
445K
Asia Pacific
8
Europe, Middle East and Africa
Australia
191K
China
473K
Hong Kong
31K
India
139K
Indonesia
81K
Japan
33K
Malaysia
55K
New Zealand
20K
Philippines
31K
Singapore
39K
South Korea
32K
Taiwan
24K
Thailand
58K
Vietnam
12K
The panel size is grounded by the International Organization for Standardization (ISO) definition which states, “An
active panel member is one who has participated in at least one survey, or has updated his/her profile data, or has
registered to join the panel within the last 12 months.”
9
PANEL ATTRIBUTES
BASIC
AGE
GENDER
ETHNICITY
White/Caucasian
Black or African-American
Asian
American Indian or Alaska
Native
Native Hawaiian or Other
Pacific Islander
EMPLOYMENT
Other
HISPANIC ORIGIN
COUNTRY OF BIRTH
MARITAL STATUS
Never Married/Single
Living with Partner
Married
Separated
Divorced
Widowed
EDUCATION
PRIMARY GROCERY
SHOPPER
NUMBER OF PEOPLE IN
HOUSEHOLD
HOUSEHOLD INCOME
AGE AND GENDER OF
CHILDREN
HOUSEHOLD
TYPE OF RESIDENCE
Apartment
Mobile Home
Townhouse
Condominium
Group Quarters/Dormitory
Flat/Apartment with a
Balcony
Flat/Apartment with a
Garden
Flat/Apartment with No
Outside Space
Terraced House
Semi-Detached House
Detached House
Retirement Home
Other
RENT OR OWN HOME
PETS
Dog
Cat
Other
No Pets
OFFLINE ACTIVITIES
Watch Digital TV
Watch Pay-TV
Go to Cinema
Listen to Radio
Read Newspapers/
Magazines
Play Video Games
LEISURE TRAVEL
Domestic Commercial
Airline Trips
International Commercial
Airline Trips
CRUISE
CAR RENTAL
NIGHTS IN HOTEL
EMPLOYMENT STATUS
In Permanent Full-Time
Employment
In Permanent Part-Time
Employment
Self-Employed/Freelance
Retired
Student, In School or
Apprenticeship
House-wife/Househusband
Unable to Work/Disabled
Without Work OR Currently
Not Working and Looking
for Work
Temporary, Seasonal or
Occasional Work
In Unpaid Employment
(e.g. Voluntary Work) or
Full-Time Care of Another
Household
Member
OWN BUSINESS
POSITION LEVEL
Managers and Senior
Officials
Professional Occupations
Associate Professional and
Technical
Administrative and
Secretarial
Skilled Trade Occupations
Personal Service
Occupations
Sales and Customer Service
Occupations
Process Plant and Machine
Operatives
Unskilled or Elementary
Occupations
MILITARY AFFILIATION
FUNCTIONAL DEPARTMENT
PRIMARY WORK LOCATION
In an Office
Home Office
On the Road
In a Factory/Production
Environment
In a Shop/Retailer
At a Client’s Location,
On-Site
Other
INDUSTRY
ROLE IN PURCHASING
DECISIONS
EMPLOYEES IN COMPANY
1 (Self-Employed)
2–9
10 – 19
20 – 49
50 – 99
100 – 249
250 – 499
500 – 1,000
1,001 – 2,000
2,001 – 5,000
5,001 – 10,000
10,000+
ANNUAL COMPANY
REVENUE
Less than $50,000
$50,000 - $99,999
$100,000 - $499,999
$500,000 - less than $1
milion
$1 million - less than $2
million
million
million
million
$60 million - less than
$150 million
$150 million - less than
$350 million
billion
$1 billion or more
TRAVEL
BUSINESS TRAVEL
Domestic Commercial
Airline Trips
International Commercial
Airline Trips
Attributes vary by country
10
11
PANEL ATTRIBUTES (CONTINUED)
HEALTH
CONDITIONS EVER
EXPERIENCED
CONDITIONS EXPERIENCED
IN PAST 12 MONTHS
PRESCRIPTION
MEDICATION USAGE
BODILY PAIN
PREGNANCY
Expecting a Baby in
Household
Expected Birth Date
First Baby
GLASSES OR CONTACT
LENS USE
SMOKING
Cigarettes
Cigars
Pipes
Electronic Cigarettes
Roll Own Cigarettes
Smokeless Tobacco
Non-Smoker
AUTOMOTIVE
ALCOHOLIC BEVERAGES
NUMBER OF ALCHOLIC
DRINKS PER WEEK
CANCER
Type
Diagnosis Date
Treatment Status
Clinical Trial Participation
MEN’S HEALTH
ALLERGIES
Food
Insect
Pets
Dust/Mold
Weather
Indoor
Latex
Cosmetic
Prescription/Medication
Plant
CARDIAC PROCEDURES
SURGERY
HEALTHCARE PROVIDERS
VISITED
ARTHRITIS
Type
Severity
Symptoms Experienced
Treatments Used
DIABETES
Diagnosis Date
Medications Used
Brand of Insulin
Brand of Insulin Pump
Brand of Oral Diabetes
Medication
Brand of Non-Insulin
Injectable
Brand of Blood Glucose
Monitor
Brand of Medications
BMI CALCULATION
HEALTH INSURANCE
CAREGIVER INFORMATION
FINANCE
FINANCIAL PRODUCTS
HELD
ACCOUNTS
Savings
Checking
Money Market
BANKS/FINANCIAL
INSTITUTIONS USED
TYPES OF CREDIT CARDS
OWNED
CREDIT RATING
SAVINGS/INVESTMENT
ACCOUNTS HELD
VALUE OF CURRENT
INVESTMENTS
HOME MORTGAGE
INSURANCE PROVIDERS
Automotive
Life
Home
PAYMENT PRODUCTS
Online Banking
Mobile Banking
PayPal
BillMeLater
Google Wallet
DRIVER’S LICENSE
NUMBER OF CARS IN
HOUSEHOLD
NAME OF CAR
MANUFACTURER
Primary and Secondary
Vehicle
CARE MODEL
BODY STYLE
Compact
Mid-Size Car
Full-Size Car
Luxury Car
Sports Car
Small SUV/Cross-Over
Midsize SUV
Large SUV
Pickup Truck
Minivan
Other
PURCHASED NEW/SECOND
HAND
YEAR PURCHASED
MODEL YEAR
OWN OR LEASE
VEHICLE POWERED
Petrol
Diesel
Electric
Hybrid
LPG/Gas
Other
GPS USAGE
TIRES
FUTURE PURCHASE INTENT
MOTORCYCLES
TECHNOLOGY
ONLINE ACTIVITIES
Shop
Travel
Read Newspapers/
Magazines
Play Games
Place Bets on Sports
Online Dating
Video Call
Social Networking
Watch Video Content
Online Streaming
ELECTRONICS IN
HOUSEHOLD
Tablet
E-Reader
Scanner
Printer
External Hard Drive
TV
iPod
Game Consoles
Video Camera
Camera
TYPE OF MOBILE PHONE
BRAND OF MOBILE PHONE
MOBILE PHONE PROVIDER
HOME INTERNET
CONNECTION
Dial-up
Cable Modem
ADSL
Satellite Network
Fiber Optic
Mobile Broadboand
Tethering
Other
Attributes vary by country
12
13
14
ARGENTINA
AUSTRALIA
PANEL SIZE: 86,000
CENSUS POPULATION SIZE: 42,610,981*
INTERNET PENETRATION RATE: 66%**
PANEL SIZE: 191,000
GENDER
GENDER
PANEL
CENSUS
Male
42%
49%
Female
58%
51%
AGE
HOUSEHOLD INCOME
PANEL
CENSUS
(Annually, AUD)
PANEL
CENSUS
Less than
$40,000
57%
55%
More than
$40,000
43%
45%
PANEL
CENSUS
Male
35%
50%
15-24
26%
21%
Female
65%
50%
25-34
33%
21%
35-44
23%
17%
45-54
12%
14%
55+
6%
27%
*U.S. Census Bureau,
International Database
**InternetWorldStats.com
AGE
PANEL
CENSUS
15-24
24%
16%
25-34
25%
17%
35-44
18%
17%
45-54
15%
16%
55+
18%
32%
*International Database & TNS:
International Demographics & Statistics
REGION
PANEL
CENSUS
Australian
Capital Territory
2%
2%
New South
Wales
30%
32%
Northern
Territory
1%
1%
Queensland
22%
20%
South Australia
8%
7%
Tasmania
2%
2%
Victoria
26%
25%
Western
Australia
9%
11%
15
AUSTRIA
BELGIUM
PANEL SIZE: 12,000
PANEL SIZE: 43,000
GENDER
HOUSEHOLD INCOME
PANEL
CENSUS
(Monthly, Euro)
PANEL
CENSUS
Male
45%
49%
Female
55%
51%
Less than
€ 2,000
53%
50%
More than
€ 2,000
47%
50%
16
HOUSEHOLD INCOME
PANEL
CENSUS
(Monthly, Euro)
PANEL
CENSUS
Male
38%
49%
Female
62%
51%
Less than
€ 1,500
44%
46%
More than
€ 1,500
56%
54%
PANEL
CENSUS
AGE
AGE
PANEL
CENSUS
15-24
30%
13%
25-34
29%
15%
35-44
17%
17%
45-54
14%
55+
GENDER
9%
REGION
PANEL
CENSUS
15-24
23%
14%
25-34
25%
15%
REGION
PANEL
CENSUS
Tirol (Tyrol)
7%
8%
35-44
22%
16%
Namur
4%
4%
18%
Salzburg
5%
6%
45-54
15%
17%
Luxembourg
3%
2%
37%
Niederösterreich
(Lower Austria)
19%
19%
38%
Vlaams Brabant
9%
10%
Oberösterreich
(Upper Austria)
15%
17%
Burgenland
3%
3%
Kärnten
(Carinthia)
6%
7%
Steiermark
(Styria)
15%
14%
Wien (Vienna)
28%
21%
Vorarlberg
3%
4%
*Eurostat 2013 & TNS: International
Demographics & Statistics
55+
15%
Oost-Vlaanderen 14%
13%
Limburg
7%
8%
West-Vlaanderen
10%
11%
Brabant wallon
4%
3%
Liege
12%
10%
Antwerpen
15%
16%
Hainaut
14%
12%
BruxellesCapitale
8%
11%
17
BRAZIL
CANADA
PANEL SIZE: 254,000
PANEL SIZE: 189,000
GENDER
GENDER
HOUSEHOLD INCOME
PANEL
CENSUS
(Monthly, Reais)
PANEL
CENSUS
Male
46%
49%
Female
54%
51%
Less than
1,000
45%
43%
More than
1,000
55%
57%
AGE
PANEL
CENSUS
18-24
21%
22%
25-34
32%
23%
35-44
23%
19%
45-54
15%
55+
18
8%
HOUSEHOLD INCOME
PANEL
CENSUS
(Annually, CAD)
PANEL
CENSUS
Male
31%
50%
Female
69%
50%
Less than
$50,000
58%
53%
More than
$50,000
42%
47%
PANEL
CENSUS
AGE
REGION
PANEL
CENSUS
REGION
PANEL
CENSUS
18-24
24%
15%
North
4%
8%
25-34
22%
16%
Ontario
40%
38%
16%
Northeast
16%
28%
35-44
17%
15%
British Columbia
12%
13%
21%
Southeast
58%
42%
45-54
16%
18%
Atlantic
9%
7%
South
15%
15%
55+
21%
36%
Prairies
17%
18%
Centre-West
8%
7%
Quebec
23%
24%
19
CHINA
COLOMBIA
PANEL SIZE: 473,000
CENSUS POPULATION SIZE: 1,349,585,838*
PANEL SIZE: 59,000
GENDER
GENDER
HOUSEHOLD INCOME
PANEL
CENSUS
(Monthly, RMB)
PANEL
CENSUS
Male
57%
51%
Below 2,500
13%
25%
Female
43%
49%
2,500-4,000
19%
28%
4,000-6,000
22%
6,000-8,000
20%
Over 8,000
26%
Prefer not to
answer
9%
AGE
20
PANEL
CENSUS
15-24
36%
19%
25-34
32%
19%
35-44
20%
20%
45-54
10%
18%
55+
1%
25%
AGE
PANEL
CENSUS
PANEL
CENSUS
Male
49%
49%
15-24
32%
25%
Female
51%
51%
25-34
32%
21%
25%
35-44
21%
18%
15%
45-54
11%
17%
7%
55+
4%
20%
REGION
PANEL
CENSUS
Tier 1 City
23%
10%
Tier 2 City
29%
9%
Tier 3
18%
11%
Tier 4
8%
19%
Tier 5
12%
51%
Unknown
8%
*International Database
21
CZECH REPUBLIC
DENMARK
PANEL SIZE: 3,000
PANEL SIZE: 11,000
GENDER
GENDER
HOUSEHOLD INCOME
PANEL
CENSUS
(Monthly, Koruna)
PANEL
CENSUS
Male
43%
49%
Female
57%
51%
Up to
Kč 20,000
39%
63%
Kč 20,000 35,000
31%
31%
More than
Kč 35,000
29%
6%
AGE
PANEL
CENSUS
15-24
15%
13%
25-34
30%
17%
35-44
25%
17%
45-54
14%
15%
55+
22
16%
39%
REGION
PANEL
CENSUS
Prague (Praha)
12%
12%
Brno
4%
4%
Ostrava
3%
3%
Plzen
1%
2%
Liberec
1%
1%
Olomouc
1%
1%
Other
77%
78%
HOUSEHOLD INCOME
PANEL
CENSUS
(Annually, DKK)
PANEL
CENSUS
Male
47%
50%
Female
53%
50%
Less than kr
299,999
45%
47%
More than kr
299,999
55%
53%
PANEL
CENSUS
AGE
PANEL
CENSUS
15-24
36%
15%
25-34
20%
14%
35-44
16%
17%
Hovedstaden
30%
31%
45-54
14%
17%
Midtjylland
23%
23%
38%
Nordjylland
10%
10%
Sjælland
15%
15%
Syddanmark
23%
21%
55+
13%
REGION
23
FINLAND
FRANCE
PANEL SIZE: 6,000
PANEL SIZE: 277,000
GENDER
HOUSEHOLD INCOME
PANEL
CENSUS
(Annually, Euro)
PANEL
CENSUS
Male
43%
49%
Female
57%
51%
Less than
€ 5,000
15%
10%
€ 5,000 14,999
18%
31%
€ 15,000 24,999
18%
24%
18%
21%
30%
10%
AGE
24
PANEL
CENSUS
15-24
25%
14%
€ 25,000 39,999
25-34
21%
14%
Over € 40,000
35-44
19%
45-54
55+
GENDER
HOUSEHOLD INCOME
PANEL
CENSUS
(Monthly, Euro)
PANEL
CENSUS
Male
29%
48%
Female
71%
52%
Less than
€ 2,000
48%
54%
More than
€ 2,000
52%
46%
PANEL
CENSUS
AGE
PANEL
CENSUS
15-24
22%
14%
25-34
29%
15%
14%
35-44
21%
16%
Bassin Parisien
18%
17%
19%
16%
45-54
15%
16%
Nord
8%
6%
16%
42%
55+
13%
39%
Île de France
17%
19%
REGION
REGION
PANEL
CENSUS
Ouest
14%
14%
Uusimaa
19%
29%
Sud-Est
11%
12%
Pirkanmaa
5%
9%
Méditerranée
13%
13%
Varsinais-Suomi
10%
9%
Sud-Ouest
11%
11%
North
Ostrobothnia
5%
7%
Est
8%
8%
Other
62%
46%
25
GERMANY
GREECE
PANEL SIZE: 205,000
PANEL SIZE: 18,000
GENDER
GENDER
REGION
PANEL
CENSUS
Male
42%
49%
Rheinland-Pfalz
Female
58%
51%
BadenWürtemberg
11%
13%
MecklenburgVorpommern
2%
2%
Sachsen
6%
5%
NordrheinWestfalen
23%
22%
Bayern
13%
15%
Hamburg
3%
2%
Niedersachsen
9%
10%
Brandenburg
3%
3%
Saarland
1%
1%
Berlin
6%
4%
AGE
PANEL
CENSUS
15-24
27%
12%
25-34
31%
13%
35-44
18%
15%
45-54
14%
18%
55+
10%
41%
HOUSEHOLD INCOME
26
PANEL
CENSUS
5%
5%
Sachsen-Anhalt
3%
3%
(Monthly, Euro)
PANEL
CENSUS
Bremen
1%
1%
Less than
€ 2,000
55%
55%
Thüringen
3%
3%
More than
€ 2,000
Hessen
8%
7%
45%
45%
SchleswigHolstein
4%
3%
HOUSEHOLD INCOME
PANEL
CENSUS
(Annually, Euro)
PANEL
CENSUS
Male
35%
49%
Female
65%
51%
Less than
€ 20,000
77%
69%
More than
€ 20,000
23%
32%
PANEL
CENSUS
AGE
PANEL
CENSUS
15-24
15%
12%
25-34
38%
16%
35-44
31%
17%
Islands
8%
11%
45-54
12%
16%
Attica
51%
35%
39%
North Greece
28%
32%
Central Greece
13%
22%
55+
3%
REGION
27
HONG KONG
INDIA
PANEL SIZE: 31,000
PANEL SIZE: 139,000
CENSUS POPULATION SIZE: 1,220,800,359*
GENDER
HOUSEHOLD INCOME
PANEL
CENSUS
(Monthly, HKD)
PANEL
CENSUS
Male
35%
48%
Female
65%
52%
Less than
20,000
28%
57%
More than
20,000
72%
REGION
PANEL
CENSUS
Male
71%
52%
Female
29%
48%
43%
AGE
28
GENDER
AGE
PANEL
CENSUS
15-24
37%
12%
25-34
36%
15%
35-44
17%
17%
45-54
7%
22%
55+
3%
33%
REGION
CENSUS
Mumbai
9%
12%
Delhi
7%
14%
Bangalore
7%
12%
Kolkata
3%
4%
Chennai
5%
14%
PANEL
CENSUS
Ahmedabad
1%
2%
15-24
40%
26%
Hyderabad
5%
10%
25-34
38%
23%
Pune
3%
5%
Other
60%
27%
PANEL
CENSUS
Hong Kong
Island
19%
20%
35-44
13%
20%
Kowloon
30%
30%
45-54
6%
15%
New Territories
51%
50%
55+
4%
18%
PANEL
29
INDONESIA
IRELAND
PANEL SIZE: 81,000
PANEL SIZE: 25,000
GENDER
GENDER
AGE
PANEL
CENSUS
Male
67%
50%
Female
33%
50%
PANEL
CENSUS
15-24
37%
23%
25-34
37%
22%
35-44
19%
21%
45-54
6%
15%
55+
1%
19%
PANEL
CENSUS
(Monthly, Euro)
PANEL
CENSUS
Male
32%
50%
Female
68%
50%
Less than
€ 2,300
58%
44%
More than
€ 2,300
42%
56%
PANEL
CENSUS
AGE
PANEL
CENSUS
18-24
27%
15%
25-34
30%
21%
35-44
22%
19%
Munster
26%
26%
45-54
13%
16%
Connacht 12%
18%
29%
Ulster
6%
17%
Leinster
57%
39%
55+
30
HOUSEHOLD INCOME
9%
*Eurostat 2013 & International
Database
REGION
31
ITALY
JAPAN
PANEL SIZE: 178,000
PANEL SIZE: 33,000
GENDER
GENDER
REGION
PANEL
CENSUS
Male
36%
49%
Female
64%
51%
AGE
CENSUS
PANEL
CENSUS
(Annually, Yen)
PANEL
CENSUS
Piemonte
8%
7%
Male
57%
49%
Less than 6m
55%
51%
Liguria
3%
3%
Female
43%
51%
More than 6m
45%
49%
Lombardia
18%
16%
Trentino Alto Adige
1%
2%
Veneto
6%
8%
PANEL
CENSUS
PANEL
CENSUS
7%
15-24
7%
11%
18%
13%
Chubu
15%
17%
Chugoku
4%
6%
Hokaido
5%
4%
Kanto
43%
33%
AGE
REGION
PANEL
CENSUS
15-24
14%
11%
25-34
28%
14%
Toscana
6%
6%
25-34
35-44
28%
18%
Umbria
1%
1%
35-44
26%
17%
45-54
20%
17%
Marche
2%
3%
45-54
25%
14%
55+
10%
41%
Lazio
11%
9%
55+
23%
45%
Kinki
18%
18%
Abruzzo
2%
2%
Kyushu
7%
11%
Molise
1%
1%
Shikoku
2%
4%
Campania
8%
10%
Tohoku
5%
7%
Friuli-Venezia Giulia
Emilia-Romagna
HOUSEHOLD INCOME
32
PANEL
HOUSEHOLD INCOME
2%
7%
2%
(Monthly, Euro)
PANEL
CENSUS
Puglia
7%
7%
Less than
€ 2,000
65%
59%
Basilicata
1%
1%
More than
€ 2,000
Calabria
3%
3%
35%
41%
Sicilia
8%
8%
Sardegna
4%
3%
33
MALAYSIA
MEXICO
PANEL SIZE: 55,000
PANEL SIZE: 109,000
GENDER
GENDER
HOUSEHOLD INCOME
PANEL
CENSUS
(Annually, RM)
PANEL
CENSUS
Male
42%
51%
Below RM 1550
25%
22%
Female
58%
49%
RM1501RM3000
29%
27%
RM3001RM4000
14%
14%
RM4000+
33%
37%
AGE
PANEL
CENSUS
15-24
34%
24%
25-34
43%
22%
35-44
16%
20%
45-54
5%
16%
55+
34
2%
18%
REGION
PANEL
CENSUS
Klang Valley
(Kuala Lumpur/
Petaling Jaya)
48%
59%
Johor
10%
7%
Penang
7%
7%
Ipoh
7%
4%
Others
28%
23%
HOUSEHOLD INCOME
PANEL
CENSUS
(Monthly, Peso)
PANEL
CENSUS
Male
52%
49%
Female
48%
51%
Less than
6,000
37%
88%
More than
6,001
63%
12%
PANEL
CENSUS
AGE
PANEL
CENSUS
15-24
37%
25%
25-34
32%
22%
35-44
18%
19%
Distrito Federal
8%
8%
45-54
9%
15%
México
12%
14%
19%
Nuevo León
5%
4%
Jalisco
6%
7%
Veracruz
4%
7%
Puebla
3%
5%
Baja California
4%
4%
Guanajuato
3%
5%
Chihuahua
3%
3%
Tamaulipas
3%
3%
Other
50%
40%
55+
4%
REGION
35
NETHERLANDS
NEW ZEALAND
PANEL SIZE: 66,000
PANEL SIZE: 20,000
GENDER
GENDER
HOUSEHOLD INCOME
PANEL
CENSUS
(Annually, Euro)
PANEL
CENSUS
Male
40%
50%
Female
60%
50%
Less than
€ 20,000
33%
52%
More than
€ 20,000
67%
48%
AGE
36
HOUSEHOLD INCOME
PANEL
CENSUS
(Annually, NZD)
PANEL
CENSUS
Male
33%
50%
Female
67%
50%
Less than
$70,000
74%
64%
More than
$70,000
26%
36%
AGE
PANEL
CENSUS
15-24
27%
14%
25-34
20%
14%
35-44
18%
17%
45-54
16%
18%
55+
18%
37%
REGION
PANEL
CENSUS
Eastern
Netherlands
21%
21%
Northern
Netherlands
11%
10%
Southern
Nertherlands
23%
21%
Western
Netherlands
45%
47%
PANEL
CENSUS
15-24
21%
18%
25-34
21%
16%
35-44
18%
17%
45-54
17%
18%
55+
23%
32%
37
NORWAY
PHILIPPINES
PANEL SIZE: 7,000
PANEL SIZE: 3,000
GENDER
HOUSEHOLD INCOME
PANEL
CENSUS
(Annually, NOK)
Male
41%
50%
Female
59%
50%
Less than
nok 150,000
14%
19%
nok 150,000 nok 399,999
35%
50%
nok 400,000 nok 499,999
13%
15%
More than
nok 500,000
38%
16%
PANEL
CENSUS
Vestlandet
22%
26%
Trøndelag
8%
9%
Østlandet/
Austlandet)
57%
50%
Sørlandet or
Agder
6%
6%
Nord-Norge
7%
9%
AGE
38
PANEL
CENSUS
15-24
40%
16%
25-34
23%
16%
35-44
16%
17%
45-54
11%
16%
55+
9%
35%
PANEL
GENDER
CENSUS
AGE
PANEL
CENSUS
PANEL
CENSUS
Male
35%
50%
15-24
31%
29%
Female
65%
50%
25-34
42%
25%
35-44
17%
18%
45-54
7%
13%
55+
3%
15%
REGION
39
POLAND
PORTUGAL
PANEL SIZE: 51,000
PANEL SIZE: 6,000
GENDER
GENDER
REGION
PANEL
CENSUS
Male
37%
48%
Female
63%
52%
AGE
CENSUS
Podkarpackie
4%
6%
WarmińskoMazurskie
4%
4%
Zachodniopomorskie
5%
4%
Śląskie
15%
12%
CENSUS
Male
43%
48%
Female
57%
52%
AGE
PANEL
CENSUS
Acores
1%
2%
Alentejo
1%
7%
Algarve
4%
4%
Centro
14%
22%
Lisboa
31%
27%
CENSUS
Madeira
3%
3%
15-24
33%
12%
Norte
20%
35%
14%
25-34
34%
15%
Unknown
26%
5%
8%
35-44
21%
18%
Wielkopolskie
9%
9%
45-54
8%
17%
Łódzkie
8%
7%
55+
3%
39%
CENSUS
Lubuskie
2%
3%
15-24
29%
15%
Opolskie
3%
3%
25-34
34%
18%
Mazowieckie
18%
35-44
19%
15%
Dolnośląskie
45-54
10%
16%
55+
7%
36%
Świętokrzyskie
3%
3%
Małopolskie
8%
9%
Lubelskie
3%
6%
(Monthly, Zloty)
PANEL
CENSUS
3%
5%
Less than
zł 2,000
KujawskoPomorskie
29%
47%
Podlaskie
3%
3%
More than
zł 2,000
71%
53%
Pomorskie
7%
6%
PANEL
PANEL
PANEL
HOUSEHOLD INCOME
40
PANEL
REGION
41
RUSSIA
SINGAPORE
PANEL SIZE: 190,000
PANEL SIZE: 39,000
GENDER
GENDER
HOUSEHOLD INCOME
PANEL
CENSUS
(Annually, Ruble)
PANEL
CENSUS
Male
41%
46%
Female
59%
54%
Less than
45,999
47%
49%
More than
46,000
53%
51%
AGE
42
PANEL
CENSUS
(Monthly, SGD)
PANEL
CENSUS
Male
40%
49%
Female
60%
51%
Less than
5,000
58%
60%
More than
5,000
42%
40%
PANEL
CENSUS
AGE
PANEL
CENSUS
15-24
30%
15%
25-34
41%
17%
35-44
18%
15%
45-54
7%
18%
55+
HOUSEHOLD INCOME
4%
34%
REGION
PANEL
CENSUS
Far Eastern
Federal
3%
5%
Volga Federal
District
21%
23%
Northwestern
Federal
10%
10%
Siberian Federal
16%
15%
Urals Federal
District
10%
9%
Central Federal
27%
28%
Southern Federal 13%
10%
PANEL
CENSUS
15-24
29%
21%
25-34
35%
24%
35-44
21%
19%
Central
13%
25%
45-54
10%
16%
East
16%
18%
21%
NorthEast
19%
20%
North
11%
13%
West
23%
24%
Other/Unknown
17%
55+
5%
REGION
43
44
SOUTH AFRICA
SOUTH KOREA
PANEL SIZE: 43,000
PANEL SIZE: 32,000
GENDER
GENDER
AGE
PANEL
CENSUS
Male
40%
50%
Female
60%
50%
PANEL
CENSUS
15-24
23%
29%
25-34
35%
25%
35-44
22%
15%
45-54
12%
13%
55-64
8%
18%
65+
3%
8%
* International Database
HOUSEHOLD INCOME
PANEL
CENSUS
(Annually, Won)
PANEL
CENSUS
Male
46%
50%
Female
54%
50%
Less than
₩ 1,150,000
7%
16%
₩ 1,150,000 ₩ 1,949,000
8%
20%
₩ 1,950,000 ₩ 2,749,000
15%
23%
AGE
PANEL
CENSUS
15-24
28%
16%
₩ 2,750,000 ₩ 3,950,000
25%
21%
25-34
33%
17%
₩ 3,950,000 +
44%
20%
35-44
24%
19%
45-54
11%
20%
55+
4%
28%
PANEL
CENSUS
Greater Seoul
59%
50%
Pusan &
Kyungnam
12%
13%
Daegu &
Kyungbuk
12%
11%
Daejeon &
Chungcheong
8%
11%
Gwangju, Jeolla
& Kwangwon
9%
15%
REGION
45
SPAIN
SWEDEN
PANEL SIZE: 136,000
PANEL SIZE: 22,000
GENDER
GENDER
REGION
PANEL
CENSUS
Male
45%
49%
Extremadura
2%
Female
55%
51%
Andalucía
AGE
PANEL
CENSUS
PANEL
CENSUS
2%
Male
38%
50%
Örebro
3%
3%
16%
18%
Female
62%
50%
Jämtland
1%
1%
Comunidad
Valenciana
10%
11%
Norrbotten
2%
3%
Västra Götaland
16%
17%
Principado de
Asturias
2%
2%
Cantabria
1%
1%
PANEL
CENSUS
15-24
22%
11%
25-34
29%
17%
Comunidad de
Madrid
18%
35-44
27%
19%
Región de Murcia
3%
45-54
16%
17%
55+
7%
36%
Aragón
HOUSEHOLD INCOME
(Monthly, Euro)
PANEL
CENSUS
Less than
€ 1,500
65%
57%
More than
€ 1,500
46
PANEL
35%
43%
3%
CENSUS
REGION
AGE
Västernorrland
3%
3%
PANEL
CENSUS
Västmanland
3%
3%
15-24
34%
15%
Västerbotten
3%
3%
14%
25-34
25%
14%
Östergötland
5%
5%
3%
35-44
16%
16%
Jönköping
3%
4%
3%
45-54
13%
15%
Södermanland
3%
3%
55+
12%
39%
Blekinge
2%
2%
Kronoberg
2%
2%
Gävleborg
3%
3%
Skåne
15%
13%
Stockholm
21%
22%
Värmland
3%
3%
Kalmar
2%
2%
Uppsala
4%
4%
Dalarna
3%
3%
Halland
3%
3%
Gotland
1%
1%
Castilla y León
6%
5%
Galicia
5%
6%
País Vasco
4%
5%
Comunidad Foral
de Navarra
1%
1%
Cataluña
17%
16%
Castilla-la Mancha 4%
4%
Canarias
3%
5%
La Rioja
1%
1%
Illes Balears
2%
2%
HOUSEHOLD INCOME
(Annually, SKR)
PANEL
CENSUS
Less than
kr 500,000
76%
52%
More than
kr 500,000
24%
48%
47
SWITZERLAND
TAIWAN
PANEL SIZE: 10,000
PANEL SIZE: 24,000
GENDER
HOUSEHOLD INCOME
PANEL
CENSUS
(Monthly, Franc)
PANEL
Male
40%
49%
Female
60%
51%
Less than
Fr 6,000
59%
40%
More than
Fr 6,000
41%
60%
GENDER
CENSUS
PANEL
CENSUS
PANEL
CENSUS
Male
53%
50%
18-24
46%
16%
Female
47%
50%
25-34
34%
19%
35-44
13%
19%
45-54
5%
19%
55+
2%
28%
AGE
48
PANEL
CENSUS
15-24
29%
13%
25-34
26%
15%
35-44
19%
17%
45-54
15%
18%
55+
11%
36%
AGE
REGION
PANEL
CENSUS
Nord-West
Switzerland
10%
14%
Zurich
13%
18%
Lake Leman/
Lake Geneva
33%
19%
Central
Switzerland
6%
10%
Eastern
Switzerland
10%
14%
Ticino
2%
4%
Mittelland Space
26%
22%
49
THAILAND
TURKEY
PANEL SIZE: 58,000
PANEL SIZE: 37,000
GENDER
GENDER
AGE
PANEL
CENSUS
Male
37%
49%
Female
63%
51%
HOUSEHOLD INCOME
(Annually, Baht)
PANEL
CENSUS
Below 72,000
6%
8%
72,001 120,000
120,001 240,000
50
11%
26%
REGION
PANEL
CENSUS
Istanbul
27%
27%
20%
Western
Marmara
5%
6%
3%
17%
Aegean
16%
19%
1%
25%
Eastern
Marmara
12%
8%
PANEL
CENSUS
15-24
46%
19%
25-34
35%
19%
35-44
14%
45-54
55+
CENSUS
Male
39%
50%
Female
61%
50%
AGE
REGION
15%
PANEL
15-24
PANEL
CENSUS
Western Anatolia 13%
14%
37%
22%
Mediterrenean
11%
3%
4%
5%
25-34
39%
22%
Central Anatolia
35-44
18%
18%
4%
8%
45-54
5%
15%
Western Black
Sea
55+
2%
22%
Eastern Black
Sea
2%
0%
6%
North East
Anatolia
1%
1%
PANEL
CENSUS
34%
Bangkok
72%
78%
22%
Pattaya-Chon
Buri
7%
8%
Chiang Mai
15%
240,001 420,000
26%
420,001 600,000
9%
9%
3%
5%
600,001 1,200,000
Hat YaiSongkhla
15%
9%
2%
0%
3%
3%
Above
1,200,000
Nakhon
Ratchasima
Middle East
Anatolia
6%
3%
Southeast
Anatolia
3%
7%
*Eurostat 2013
51
UAE
UK
PANEL SIZE: 8,000
PANEL SIZE: 445,000
GENDER
REGION
PANEL
CENSUS
Male
54%
69%
Female
46%
31%
AGE
GENDER
PANEL
CENSUS
Abu Dhabi
22%
42%
Ajman
4%
5%
Dubai
49%
17%
Fujairah
1%
7%
Ra's Al Khaimah
2%
11%
Sharjah
21%
17%
Um Al Qaiwain
0%
2%
REGION
PANEL
CENSUS
Male
35%
49%
Female
65%
51%
AGE
PANEL
CENSUS
15-24
25%
15%
38%
25-34
26%
16%
27%
35-44
19%
17%
15%
17%
15%
35%
PANEL
CENSUS
15-24
22%
17%
25-34
50%
35-44
20%
45-54
6%
12%
45-54
55+
2%
5%
55+
HOUSEHOLD INCOME
52
TNS: International Demographics &
Statistics
(Annually, GBP)
PANEL
CENSUS
Less than
£30,000
64%
52%
More than
£30,000
36%
48%
PANEL
CENSUS
West Midlands
9%
9%
Northern Ireland
2%
3%
North West
11%
11%
North East
5%
4%
East Anglia
4%
9%
Scotland
8%
8%
Greater London
12%
13%
South West
9%
8%
Wales
5%
5%
East Midlands
8%
7%
Yorkshire &
Humberside
9%
8%
South East -Excl.
London
19%
14%
53
USA
VENEZUELA
PANEL SIZE: 1,287,000
PANEL SIZE: 17,000
GENDER
GENDER
HOUSEHOLD INCOME
PANEL
CENSUS
(Annually, USD)
PANEL
CENSUS
Male
31%
49%
Female
69%
51%
Less than
$50,000
70%
54%
More than
$50,000
30%
46%
PANEL
CENSUS
PANEL
CENSUS
Male
57%
49%
15-24
31%
26%
Female
43%
51%
25-34
30%
22%
35-44
19%
19%
45-54
14%
15%
55+
6%
18%
AGE
54
PANEL
CENSUS
15-24
29%
17%
25-34
24%
17%
35-44
16%
16%
45-54
14%
17%
55+
17%
33%
AGE
REGION
PANEL
CENSUS
Northeast
16%
18%
Midwest
22%
22%
South
41%
37%
West
20%
24%
55
VIETNAM
PANEL SIZE: 12,000
GENDER
56
AGE
PANEL
CENSUS
PANEL
CENSUS
Male
58%
50%
15-24
53%
24%
Female
42%
50%
25-34
38%
24%
35-44
7%
19%
45-54
1%
16%
55+
1%
17%
57
CONTACT US
For more information about Lightspeed GMI’s capabilities visit www.lightspeedgmi.com,
[email protected] or contact us one of our offices.
THE AMERICAS
WARREN, NJ
GLOBAL HEADQUARTERS
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SEATTLE, WA
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+1 206 315 9300
NEW YORK, NY
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New York, NY 10010
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2700 Oregon Road
Northwood, OH 43619
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BOSTON, MA
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Boston, MA 02116
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Marlborough, MA 01752
+1 508 503 3655
CHICAGO, USA
+1 843 422 4633
58
EUROPE,
MIDDLE EAST,
& AFRICA
LONDON, UK
4 Millbank
Westminster, London
SW1P 3JA UK
+44 (0) 20 7896 1900
AMSTERDAM, NETHERLANDS
Grote Bickersstraat 74
1013 KS Amsterdam
‘S-HERTOGENBOSCH,
NETHERLANDS
Het Zuiderkruis 13
5215 MV ‘s-Hertogenbosch
+31 (0) 73 615 4370
PARIS, FRANCE
88 Ave Charles de Gaulle,
92200 Neuilly sur Seine
+33 (0) 1 41 05 3848
HAMBURG GERMANY
Hanseatic Trade Center
Am Sandtorkai 76 20457
Hamburg, Germany
+49 (0) 40 411723 33
LOS ANGELES, CA
2425 Olympic Blvd, Suite 2000-W
Santa Monica, CA 90404
+1 310 309 8180
MUNICH, GERMANY
Landsberger Str. 155
Building no. 2, 4th Floor
80687 München
+49 (0) 89 9230 670 0
MINNEAPOLIS, MN
1011 First St South, Suite 350
Hopkins, MN 55343
+1 952 945 6049
FRANKFURT, GERMANY
Darmstädter Landstr. 112
60598 Frankfurt am Main
+49 (0) 69 96 225 1710
VANCOUVER, CANADA
221 W Esplanade Ave, Suite 405
North Vancouver, BC
Canada V7M 3J3
+1 778 327 5704
VALENCIA, SPAIN
+34 667 40 60 42
ASIA PACIFIC
SYDNEY, AUSTRALIA
Level 12, 338-344 Pitt St
Sydney NSW 2000
+61 (2) 8017 6700
MELBOURNE, AUSTRALIA
Rosella Complex Bldg 18A
64 Balmain Street
Richmond, VIC 3121
+61 (3) 9868 9223
HONG KONG
Hong Kong Ltd,
Suites 1304-05
13/F, 625 King’s Road
Quarry Bay, Hong Kong
+852 2591 2530
BEIJING, CHINA
20/F, Bldg. A, PingAn IFC
No.3, Xinyuan South Road,
Chaoyang District
100027, Beijing
+86 (0) 10 5857 9277
SHANGHAI, CHINA
38/F – 39/F, Tower 1
Grand Gateway,
1 Hong Qiao Road,
Shanghai 200030
+86 21 6037 7665
SINGAPORE
78 Amoy Street, #04-00
Singapore 069897
+65 6692 1900
TOKYO, JAPAN
25th Floor, Yebisu Garden
Place Tower
4-20-3 Ebisu, Shibuya-ku
Tokyo 150-6025
+03 5791 8602
59
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LIGHTSPEED GMI GLOBAL PANEL BOOK

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