on the philippines

UPDATES ON THE
PHILIPPINE MICE INDUSTRY
MARISA D. NALLANA
President
Philippine Exhibitions and Themeparks Corp. (PETCO)
Founding President
Philippine MICE Academy
ON THE PHILIPPINES
Estimated Population
100, 981, 437. *Literacy is 93%
*Government
A Republic form of government with three equal branches: The
Executive, Legislative and the Judiciary
*People
111 cultural, linguistic and racial groups endow the Filipino people
with varying customs and traditions, marked by Chinese, American,
and Spanish overtones. Filipinos have basically two dominant
traits: love of family and strong religious faith.
*Religion
80 percent Roman Catholic faith, about 15 percent Moslem, the
rest are of other Christian denominations and Buddhists.
Languages
Filipino and English are the official languages.
Chinese, Spanish, German, French are also spoken by a few.
*Source: Philippine Consulate
Philippines as your Destination
Singapore
Thailand
Seoul
Changi
Suvarnabhumi Incheon
3 Hours 40min 3 Hours 15 min 4 Hours 00min.
Indonesia
Jakarta Airport
4 hours 00min
Japan
Taipei
Narita
Taoyuan
4 Hours 17min 2 Hours 15min
China
Hong Kong
Beijing
Hong Kong
4 Hours 30min 2 Hours 15 min
Malaysia
Kuala lumpur
3 Hours 45min
LAND OF FESTIVALS
Masskara Festival
Bangus Festival
Kadayawan Festival
Sinulog Festival
Panagbenga Festival
Dinagyang Festival
LAND OF FESTIVALS
Pahiyas Festival
Ati Atihan Festival
Mango Festival
Moriones Festival
Pintados Festival
Higantes Festival
AND GENERALLY, WE IN THE
PHILIPPINES …...
• are creative, warm, and friendly,
• are proficient in the English language,
• have world class business and leisure facilities
• offer 7,107 islands most of which are excellent
destinations for incentive travel, and
• have MICE know-how and expertise
MICE UPDATES
MICE UPDATES
A. GOVERNMENT INITIATIVES
Tourism Road Infrastructure Program (TRIP).
Department of Tourism – Department of Public
Works and Highways convergence arrangement
 New roads and improvements
 Existing roads to connect tourism destinations
to urban centers
Department of Tourism National Tourism
Development Plan 2017-22
o MICE is a priority
PRIORITY TOURISM PRODUCTS
MICE UPDATES
B. GOVERNMENT INITIATIVES
o Airports. Proposed development of new
international gateways :
 Central Visayas , 2018
 Bicol, 2019
 Expansion of existing airports – Cebu,Clark, Kalibo,
Puerto Princesa

Philippine Tourism Promotions Board launching the
MICE Plus program, giving incentives and support to
MICE oganizers
MICE UPDATES
B. PRIVATE SECTOR LED
 Philippine MICE Industry Roadmap
 Collaboration: Philippine Board of Investment , Asian Institute
of Management, Department of Tourism/Tourism Promotions
Board and Philippine Association of Exhibition Convention and
Suppliers (PACEOS). Study will be used to launch the MICE
campaign in 2017.
 Philippine MICE Academy
 established to provide training and accreditation to MICE
practitioners to professionalize trade
Cooperation of MICE Stakeholders and PACEOS
MORE MICE UPDATES
ENTRY OF FOREIGN ORGANIZERS:
•Meeting Planners Singapore and Tarsus bought into
local companies
•AMB Tarsus (Malaysia) organizing fairs in Manila
•Singapore ( CEMS – Glass Show; World Streetfood)
•Taiwan
•Vietnam
•China (machinery events)
•Hongkong (Dive)
•UBM set up an office in Manila. Event themes : Water,
Livestock, Food Processing and Packaging
MICE UPDATES
BAY AREA DEVELOPMENT
* on-going development at the Entertainment
City by the Philippine Amusement and
Gaming Corporation (PAGCOR), to include
- themeparks
- de luxe hotels
- business/convention/exhibition facilities
MICE FACILITIES
and
DEVELOPMENTS
Manila – Makati - Cebu – Davao – Bacolod – Pasay
TOTAL AREA FOR EXHIBITION
(sq.m.)
21,000 sqm
BALLROOM (sq.m.)
8,000 sqm
Philippine
International
Convention Center
TOTAL AREA FOR EXHIBITION
(sq.m.)
9,468
TOTAL AREA FOR EXHIBITION
(sq.m.)
11, 300
TOTAL NUMBER OF MEETING
ROOMS
40
TOTAL NUMBER OF MEETING
ROOMS
6
• Part of the 54-hectare Iloilo Business
Park.
• A total area of 11,832 sqm exhibition
space
• The Philippine Arena is the world’s largest
mixed-use indoor theatre. Looking forward
to hosting MICE events
• 50,000 people indoor capacity
• 50,000 to gather at a ‘live site’ outside
• Also operates as a multi-use sports and
concert venue.
Mactan Leisure City
-Expected to open in 2020
- Listed Calata Corp. partnered with a
US based investment company and a
Macau gaming operator for a P65
billion for a 14 hectare resort-casino.
The Sheraton Cebu
Mactan Resort
- The Sheraton Cebu Mactan Resort will
also have a 1,313-square meter function
space ideal for MICE events.
- Designed by Clint Nagata, founder of
Blink Design Group, which specializes in
creating luxury hotels.
Cebu Cordova Bridge
• Construction is targeted sometime
in 2017 and the project is seen
completed by 2020.
• The project includes the
construction of the main bridge
structure, viaduct, causeway,
roadway and toll facilities.
• Connecting Cebu south coastal
road and Mactan island.
Mactan International Airport
• Targeted to open in 2018
• The new terminal is expected to
increase the capacity of the
Mactan-Cebu International Airport
from 4.5 million passengers to 12.5
million passengers a year.
PHILIPPINE GOVERNMENT
ASSISTANCE TO
MICE ORGANIZERS
GOVERNMENT SUPPORT

Corporate body attached to the Philippine
Department of Tourism (DOT)

Markets and promotes Philippine tourism locally
and internationally

Markets the Philippines as a MICE destination
GOVERNMENT SUPPORT

PRE EVENT STAGE
- Advise on site / venue selection
- Conduct ocular inspection
- Assist in selecting product and service suppliers
- Set up linkages with government and private
entities
- Propose tour itineraries
GOVERNMENT SUPPORT

ATTENDANCE PROMOTION
-
Inclusion of the event in TPB’s online calendar of
events
-
Provision of tourism and marketing materials (printed
brochures, AVPs and other digital files and images)
-
Endorsement letters and welcome messages from
government officials
GOVERNMENT SUPPORT

SUPPORT ONSITE
- Meet and Greet at the airport
* Welcome lei reception
* Welcome banners
* Coordination with government
-
Themed dinner / lunch reception
Cultural entertainment
City tours
Souvenir gifts
Tourism brochures and materials
MICE OPPORTUNITIES IN THE
PHILIPPINES
• Organizers to co-locate/co-organize MICE events
• Investment/Partnership on new/additional
exhibition venues/ facilities for MICE events.
• Collaboration/Cooperation among local and
international organizers and suppliers
• MICE education and training
MICE EVENTS
ASEAN SUMMIT PHILIPPINES 2017
NOVEMBER 11-13, 2016
SUBIC
Photo by: Julien Lopez / Rappler
CONCERTS/MUSIC FESTS BY
INTERNATIONAL ARTISTS
LIST OF INTERNATIONAL EVENTS
VIDEO here
APPRECIATION to the following for
providing information and photos:
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Philippine Department of Tourism
Philippine International Convention Center (PICC)
Philippine Tourism Promotions Board (PTPB)
SMX Convention Center
Undersecretary Daniel Corpuz, DOT
World Trade Center Metro Manila (WTC)
Beautiful Destinations
Rappler (www.rappler.com)
Joel Pascual and
PETCO
I thank you.