2015 Advertising Rates - Hartford Courant

Transcription

2015 Advertising Rates
Effective February, 2015
POWERED BY HARTFORD COURANT
AD
terms & CONDITIONS
& Unit Measure
A • Contract advertising and the applicable
contract rate is governed by the advertising
contract as executed by the advertiser and
the Publisher. The Publisher reserves the
right to cancel the advertising contract at
any time due to failure to adhere to payment
terms.
B • Publisher reserves the right to change
the rates stipulated herein at any time on
thirty (30) days prior written notice.
C • All display advertisements are measured
and billed in modular ad size units. Please
ask your account executive for the correct
modular ad sizes.
D • Payment terms are net 20 days from
billing date.
E • All payments due Publisher must be paid
in U.S. Dollars. For your convenience we
accept the following credit cards.
w
e
y
F • The word “Advertisement” (in 10 pt. type,
Century Bold 350), to indicate paid advertising,
will be printed across top of each column of
any advertisement resembling news or
editorial content.
G • The Publisher reserves the right to revise
or reject any advertisement. Only publication
of the advertisement shall constitute
acceptance of the advertisement. Errors
within an advertisement should be reported
immediately. Claims made by advertisers
more than thirty (30) days after the date of
publication may be refused. The Publisher
shall not be responsible for the omission,
in whole or in part, of any advertisement
or for any typographical or other error.
The Publisher’s liability shall be limited to
the amount paid by the advertiser for the
first insertion only and in no event shall
the Publisher be liable for consequential
damages of any kind. Every effort will be
made to meet reasonable position requests.
Failure to meet position request will not
constitute cause for adjustment, refund
or rerun. No order will be accepted on a
“position or omit” basis.
H • Advertiser shall be responsible for any
applicable sales tax.
I • The Publisher does not accept assignment
of payment responsibility by either an
advertiser or agency without the Publisher’s
approval.
J • Advertiser shall be solely responsible for
thorough review of the contents of the rate
card and for the selection of the appropriate
rate and program for which they qualify.
K • Any dispute regarding any item shown
on the statement/invoice is waived by
advertiser unless made within 30 days after
the invoice date.
L • courant.com and its affiliated websites –
The advertiser expressly waives any liability
of the Publisher, including without limitation,
any liability for damages caused or allegedly
caused by any failure of performance, error,
omission, interruption, deletion, defect,
delay and operation of transmission
communication line failure, theft or
destruction of or unauthorized access to,
alteration of, or use of records, whether
for breach of contract, tortuous behavior,
negligence, or for any other cause of action.
N • Ads appearing in the Hartford Courant
CTShopsHere.com Classified section may be
included in other Hartford Courant products and
services including our website courant.com.
M1 • Retail rate eligibility: Retail rates apply
to advertisers who sell retail- oriented goods
and services to the public through one (or
more) retail store locations in Connecticut;
Hampshire and Hampden counties,
Massachusetts. This rate card also applies
to Connecticut-based arts organizations,
educational institutions, civic organizations
and banks with headquarters in Connecticut
and less than 25 branch locations.
Picas/Points
1 Col.
9p1 2 Col.
19p3 3 Col.
29p5
4 Col.
39p7
5 Col.
49p9
6 Col.
60p0
• Doubletruck ads:
M2 • Local General and Co-op rate eligibility:
The local general rate applies to non-retail
companies with operations located in
Connecticut. All media, financial investment
firms, health maintenance organizations,
health care, utilities, insurance, banks
with corporate headquarters outside of
Connecticut, industrial, itinerant vendors,
entertainment, office equipment, pet supply,
national automotive, auto association,
statewide and U.S. Congressional
political campaigns, telecommunications,
transportation, tourism and resort categories
who meet these standards will qualify for
this rate. These rates also include Co-op and
dealer list advertising. Local General and Coop rates are commissionable.
Ad Size Specifications
Width
Inches Wide
1.525”
3.220”
4.915”
6.610”
8.305”
10.00”
Broadsheet: 21.0”
Tabloid:
21.0”
O • Because your customers are using
multiple digital devices to make buying
decisions, it is imperative that your business is
accurately profiled and readily accessible on
desktop and mobile devices. That is why the
Hartford Courant Media Group has launched
an enhancement that will digitize your all
important print advertising message and
provide you with greater visibility online. There
will be a $20 charge for each full run ad in the
Hartford Courant for this service. There will be
a $10 charge for each partial run ad run in the
Hartford Courant reflective of this service.
Retail
Retail
Display
All Contract Levels
Other Guidelines:
Annual ROP Rates
Extended Values
Spending
Mon-Wed
Thu-Sat
Sun
At Home
Target
Section
Color
Level
Rate
Rate Rate Flavor
Market FrontsDiscount Preprints
At Home/Flavor/TM’s, TOMA advertisers qualify
for a $10,000 full run equivalent revenue level.
Special Sections $10,000 full run equivalent
revenue level TM 24x.
OPEN
$126.00
$158.00
$203.00
n/a
n/a
n/a
n/a
$5,000
$113.00
$142.00
$183.00
6x
12x
13x
13x
13x
$7,500
$112.00
$140.00
$180.00
6x
12x
13x
13x
13x
$10,000
$111.00
$139.00
$178.00
6x
12x
13x
13x
13x
All revenues spent with the Hartford Courant
count towards fulfillment (with exception of help
wanted advertising).
$12,500
$110.00
$137.00
$176.00
6x
12x
13x
13x
13x
Color Rates
$15,000
$109.00
$136.00
$175.00
13x
12x
13x
13x
13x
$20,000
$108.00
$135.00
$173.00
13x
12x
13x
13x
13x
$25,000
$107.00
$134.00
$172.00
26x
24x
13x
13x
13x
$37,500
$105.00
$131.00
$169.00
26x
24x
13x
13x
13x
$50,000
$104.00
$130.00
$167.00
39x
24x
13x
13x
13x
$75,000
$102.00
$128.00
$164.00
39x
24x
13x
13x
13x
$100,000
$100.00
$126.00
$162.00
52x
48x
52x
13x
13x
$200,000
$98.00
$123.00
$158.00
52x
48x
52x
13x
13x
$300,000
$96.00
$121.00
$155.00
52x
48x
52x
13x
13x
$400,000
$95.00
$119.00
$153.00
52x
48x
52x
13x
13x
$500,000
$94.00
$118.00
$151.00
52x
48x
52x
13x
13x
ROP RATES
• Full Run contract advertisers of $10,000 or more,
and not holding a Part Run contract, will receive
the 12x rate when Part Run advertising is used.
Reach & Frequency Discount
To extend your advertising message and reach
a greater audience, utilize our attractive Reach
and Frequency discounts. Reach and Frequency
discounts are within a seven-day calendar cycle.
Sunday or First insertion: Full Rate. Second
insertion: receive 20% discount. Third insertion:
receive 50% discount. Fourth-seventh insertion:
receive 75% discount.
• Sunday advertisements will be billed at full rate.
All discounts will apply to daily insertions.
• No Copy or size changes accepted.
• Reach and frequency discount cannot be used
in combination with modular unit discount.
• Discount applies to space only.
What Counts:
FULL RUN
M-WTh-SatSun
Spot Color $1,190 $1,400 $1,685 Multi Color 2,115 2,490 2,525
Add’l Zones n/a
n/a
n/a
PART RUN
Daily Sun
$265 $360
1,195 1,360
155
190
• Color rates not subject to modular unit discount.
• Color subject to availability.
Color Frequency Contract Discounts
No. of Insertions
13x
26x
39x
52x
78x
104x
130x
156x
Discount
3%
7%
10%
15%
20%
25%
30%
35%
Retail
Display
All Contract Levels
Other Guidelines:
Annual ROP Rates
Extended Values
Spending
Mon-Wed
Thu-Sat
Sun
At Home
Target
Section
Color
Level
Rate
Rate Rate Flavor
Market FrontsDiscount Preprints
At Home/Flavor/TM’s, TOMA advertisers qualify for
a $10,000 full run equivalent revenue level. Special
Sections $10,000 full run equivalent revenue level
TM 24x.
OPEN
$126.00
$158.00
$203.00
n/a
n/a
n/a
n/a
$5,000
$113.00
$142.00
$183.00
6x
12x
13x
13x
13x
$7,500
$112.00
$140.00
$180.00
6x
12x
13x
13x
13x
$10,000
$111.00
$139.00
$178.00
6x
12x
13x
13x
13x
All revenues spent with the Hartford Courant count
towards fulfillment (with exception of help wanted
advertising).
$12,500
$110.00
$137.00
$176.00
6x
12x
13x
13x
13x
Color Rates
$15,000
$109.00
$136.00
$175.00
13x
12x
13x
13x
13x
$20,000
$108.00
$135.00
$173.00
13x
12x
13x
13x
13x
$25,000
$107.00
$134.00
$172.00
26x
24x
13x
13x
13x
$37,500
$105.00
$131.00
$169.00
26x
24x
13x
13x
13x
$50,000
$104.00
$130.00
$167.00
39x
24x
13x
13x
13x
$75,000
$102.00
$128.00
$164.00
39x
24x
13x
13x
13x
$100,000
$100.00
$126.00
$162.00
52x
48x
52x
13x
13x
$200,000
$98.00
$123.00
$158.00
52x
48x
52x
13x
13x
$300,000
$96.00
$121.00
$155.00
52x
48x
52x
13x
13x
$400,000
$95.00
$119.00
$153.00
52x
48x
52x
13x
13x
$500,000
$94.00
$118.00
$151.00
52x
48x
52x
13x
13x
ROP RATES
• Full Run contract advertisers of $10,000 or more,
and not holding a Part Run contract, will receive
the 12x rate when Part Run advertising is used.
Reach & Frequency Discount
To extend your advertising message and reach
a greater audience, utilize our attractive Reach
and Frequency discounts. Reach and Frequency
discounts are within a seven-day calendar cycle.
Sunday or First insertion: Full Rate. Second insertion: receive 20% discount. Third insertion: receive
50% discount. Fourth-seventh insertion: receive
75% discount.
• Sunday advertisements will be billed at full rate.
All discounts will apply to daily insertions.
• No Copy or size changes accepted.
• Reach and frequency discount cannot be used in
combination with modular unit discount.
What Counts:
FULL RUN
M-WTh-SatSun
Add’l Zones n/a
n/a
n/a
PART RUN
Daily Sun
$265 $360
1,195 1,360
155
190
• Color rates not subject to modular unit discount.
No. of Insertions
13x
26x
39x
52x
78x
104x
130x
156x
Discount
3%
7%
10%
15%
20%
25%
30%
35%
Retail
Advertising Display Rates
Mon - WEd
Annual Revenue Contract Rates
Size
Dimensions
Open
10,000 15,000 25,000 50,000 75,000 100,000
Full Page
10” x 21”
$15,876.00 $13,986.00 $13,734.00 $13,482.00 $13,104.00 $12,852.00 $12,600.00
1/2 Pg H
10” x 10.5”
$7,938.00 $6,993.00 $6,867.00 $6,741.00 $6,552.00 $6,426.00 $6,300.00
10” x 7”
$5,292.00 $4,662.00 $4,578.000 $4,494.00 $4,368.00 $4,284.00 $4,200.00
Tab 1/2 Pg
10” x 5.25”
$3,969.00 $3,496.50 $3,433.50 $3,370.50 $3,276.00 $3,213.00 $3,150.00
5/7 Pg
8.3” x 18”
$11,340.000 $9,990.00 $9,810.00 $9,630.00 $9,360.00 $9,180.00 $9,000.00
4/9 Pg
6.6” x 14”
$7,056.00 $6,216.00
$6,104.00 $5,992.00 $5,824.00 $5,712.00 $5,600.00
1/3 Pg
6.6 “x 10.5”
$5,292.00 $4,662.00 $4,578.00 $4,494.00 $4,368.00 $4,284.00 $4,200.00
4.9” x 21”
$7,938.00 $6,993.00 $6,867.00 $6,741.00 $6,552.00 $6,426.00 $6,300.00
1/4
4.9” x 10.5”
$3,969.00 $3,496.50 $3,433.50 $3,370.50 $3,276.00 $3,213.00 $3,150.00
1/6
4.9” x 7”
$2,646.00 $2,331.00 $2,289.00 $2,247.00 $2,184.00 $2,142.00 $2,100.00
1/8
4.9” x 5.25”
$1,984.50 $1,748.25 $1,716.75 $1,685.25 $1,638.00 $1,606.50 $1,575.00
1/3 Pg V
3.22” x 21”
$5,292.00 $4,662.00 $4,578.00 $4,494.00 0 $4,368.00 $4,284.00 $4,200.00
1/9
3.22” x 7”
$1,764.00 $1,554.00 $1,526.00 $1,498.00 $1,456.00 $1,428.00 $1,400.00
1/12
3.22” x 5.25”
$1,323.00 $1,165.50 $1,144.50 $1,123.50 $1,092.00 $1,071.00 $1,050.00
4/63
3.22” x 4”
$1,008.00 $888.00 $872.00 $856.00 $832.00 $816.00 $800.00
1/18
3.22” x 3.5”
$882.00 $777.00 $763.00 $749.00 $728.00 $714.00 $700.00
1/21
3.22” x 3”
$756.00 $666.00 $654.00 0 $642.00 $624.00 $612.00 $600.00
2/63 H
3.22” x 2”
$504.00 $444.00 $436.00 $428.00 $416.00 $408.00 $400.00
1.52” x 5.25”
$661.50 $582.75 $572.25
$561.75 $546.00 $535.50 $525.00
1.52” x 4”
$504.00 $444.00 $436.00 $428.00 $416.00 $408.00 $400.00
1/36
1.52” x 3.5”
$441.00 $388.50 $381.50 $374.50 $364.00 $357.00 $350.00
1/42
1.52” x 3”
$378.00 $333.00 $327.00 $321.00 $312.00 $306.00 $300.00
1/3 Pg
1/2 Pg V
1/24
2/63 V
Retail
Thurs - sat
Size
Dimensions
Open
10,000 15,000 25,000 50,000 75,000 100,000
Full Page
10” x 21”
$19,908.00 $17,514.00 $17,136.00 $16,884.00 $16,380.00 $16,128.00 $15,876.00
1/2 Pg H
10” x 10.5”
$9,994.00 $8,757.00 $8,568.00 $8,442.00 $8,190.00 $8,064.00 $7,938.00
10” x 7”
$6,636.00 $5,838.00 $5,712.00 $5,628.00 $5,460.00 $5,376.00 $5,292.00
Tab 1/2 Pg
10” x 5.25”
$4,977.00 $4,378.50 $4,284.00 $4,221.00 $4,095.00 $4,032.00 $3,969.00
5/7 Pg
8.3” x 18”
$14,220.00 $12,510.00 $12,240.00 $12,060.00 $11,700.00 $11,520.00 $11,340.00
4/9 Pg
6.6” x 14”
$8,848.00 $7,784.00 $7,616.00 $7,504.00 $7,280.00 $7,168.00 $7,056.00
1/3 Pg
6.6” x 10.5”
$6,636.00 $5,838.00 $5,712.00 $5,628.00 $5,460.00 $5,376.00 $5,292.00
4.9” x 21”
$9,994.00 $8,757.00 $8,568.00 $8,442.00 $8,190.00 $8,064.00 $7,938.00
1/4
4.9” x 10.5”
$4,977.00 $4,378.50 $4,284.00 $4,221.00 $4,095.00 $4,032.00 $3,969.00
1/6
4.9” x 7”
$3,318.00 $2,919.00 $2,856.00 $2,814.00 $2,730.00 $2,688.00 $2,646.00
1/8
4.9” x 5.25”
$2,488.50 $2,189.25 $2,142.00 $2,110.50 $2,047.50 $2,016.00 $1,984.50
1/3 Pg V
3.22” x 21”
$6,636.00 $5,838.00 $5,712.00 $5,628.00 $5,460.00 $5,376.00 $5,292.00
1/9
3.22” x 7”
$2,212.00 $1,946.00 $1,904.00 $1,876.00 $1,820.00 $1,792.00 $1,764.00
1/12
3.22” x 5.25”
$1,659.00 $1,459.50 $1,428.00 $1,407.00 $1,365.00 $1,344.00 $1,323.00
4/63
3.22” x 4”
$1,264.00 $1,112.00 $1,088.00 $1,072.00 $1,040.00 $1,024.00 $1,008.00
1/18
3.22” x 3.5”
$1,106.00 $973.00 $952.00 $938.00 $910.00 $896.00 $882.00
1/21
3.22” x 3”
$948.00 $834.00 $816.00 $804.00 $780.00 $768.00 $756.00
2/63 H
3.22” x 2”
$632.00 $556.00 $544.00 $536.00 $520.00 $512.00 $504.00
1.52” x 5.25”
$829.50 $729.75 $714.00 $703.50 $682.50 $672.00 $661.50
1.52” x 4”
$632.00 $556.00 $544.00 $536.00 $520.00 $512.00 $504.00
1/36
1.52” x 3.5”
$553.00 $486.50 $476.00 $469.00 $455.00 $448.00 $441.00
1/42
1.52” x 3”
$474.00 $417.00 $408.00 $402.00 $390.00 $384.00 $378.00
1/3 Pg
1/2 Pg V
1/24
2/63 V
Retail
Sunday
Size
Dimensions
Open
10,000 15,000 25,000 50,000 75,000 100,000
Full Page
10” x 21”
$25,578.00 $22,428.00 $22,050.00 $21,672.00 $21,042.00 $20,664.00 $20,412.00
1/2 Pg H
10” x 10.5”
$12,789.00 $11,214.00 $11,025.00 $10,836.00 $10,521.00 $10,332.00 $10,206.00
10” x 7”
$8,526.00 $7,476.00 $7,350.00 $7,224.00 $7,014.00 $6,888.00 $6,804.00
Tab 1/2 Pg
10” x 5.25”
$6,394.50 $5,607.00 $5,512.50 $5,418.00 $5,260.50 $5,166.00 $5,103.00
5/7 Pg
8.3” x 18”
$18,270.00 $16,020.00 $15,750.00 $15,480.00 $15,030.00 $14,760.00 $14,580.00
4/9 Pg
6.6” x 14”
$11,368.00 $9,968.00 $9,800.00 $9,632.00 $9,352.00 $9,184.00 $9,072.00
1/3 Pg
6.6” x 10.5”
$8,526.00 $7,476.00 $7,350.00 $7,224.00 $7,014.00 $6,888.00 $6,804.00
4.9” x 21”
$12,789.00 $11,214.00 $11,025.00 $10,836.00 $10,521.00 $10,332.00 $10,206.00
1/4
4.9” x 10.5”
$6,394.50 $5,607.00 $5,512.50 $5,418.00 $5,260.50 $5,166.00 $5,103.00
1/6
4.9” x 7”
$4,263.00 $3,738.00 $3,675.00 $3,612.00 $3,507.00 $3,444.00 $3,402.00
1/8
4.9” x 5.25”
$3,197.25 $2,803.50 $2,756.25 $2,709.00 $2,630.25 $2,583.00 $2,551.50
1/3 Pg V
3.22” x 21”
$8,526.00 $7,476.00 $7,350.00 $7,224.00 $7,014.00 $6,888.00 $6,804.00
1/9
3.22” x 7”
$2,842.00 $2,492.00 $2,450.00 $2,408.00 $2,338.00 $2,296.00 $2,268.00
1/12
3.22” x 5.25”
$2,131.50 $1,869.00 $1,837.50 $1,806.00 $1,753.50 $1,722.00 $1,701.00
4/63
3.22” x 4”
$1,624.00 $1,424.00 $1,400.00 $1,376.00 $1,336.00 $1,312.00 $1,296.00
1/18
3.22” x 3.5”
$1,421.00 $1,246.00 $1,225.00 $1,204.00 $1,169.00 $1,148.00 $1,134.00
1/21
3.22” x 3”
$1,218.00 $1,068.00 $1,050.00 $1,032.00 $1,002.00 $984.00 $972.00
2/63 H
3.22” x 2”
$812.00 $712.00 $700.00 $688.00 $668.00 $656.00 $648.00
$1,065.75 $934.50 $918.75 $903.00 $876.75 $861.00 $850.50
1.52”x 4”
$812.00 $712.00 $700.00 $688.00 $668.00 $656.00 $648.00
1/36
1.52” x 3.5”
$710.50 $623.00 $612.50 $602.00 $584.50 $574.00 $567.00
1/42
1.52” x 3”
$609.00 $534.00 $525.00 $516.00 $501.00 $492.00 $486.00
1/3 Pg
1/2 Pg V
1/24
2/63 V
1.52” x 5.25”
Retail
Premium position Rates
Mon - WEd
Size
Dimensions
Open
10,000 15,000 25,000 50,000 75,000 100,000
A1 Strip
10” x 1.5”
$1,850
$1,850 $1,850 $1,850 $1,850 $1,8500 $1,850
A1 Jewel Box
3.22” x 4”
$1,850 $1,850 $1,850 $1,850 $1,850 $1,850 $1,850
A3, Sect Frnts
10” x 3”
$1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400
10” x 2.5”
$1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400
Tab Strip
Retail
thurs - sat
Size
Dimensions
Open
10,000 15,000 25,000 50,000 75,000 100,000
A1 Strip
10” x 1.5”
$2,100 $2,100 $2,100 $2,100 $2,1000 $2,100 $2,100
A1 Jewel Box
3.22” x 4”
$2,100 $2,100 $2,100 $2,100 $2,100 $2,100 $2,100
At Home
3.22” x 7”
$841 $760 $679 $631 $614 $614 $598
At Home
6.6” x 7”
$1,682 $1,520 $1,358 $1,261 $1,229 $1,229 $1,197
At Home
10” x 7”
$2,523 $2,280 $2,037 $1,892 $1,843 $1,843 $1,795
A3* & Sect Frnts
10” x 3”
$1,400 $1,400 $1,400 $1,400 $1,4000 $1,400 $1,400
Tab Strip
10” x 2.5”
$1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400
CaL Cover
10” x 1.5”
$1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400
Flavor Goalposts
3.22” x 5.25”
$425 $425 $425 $4250 $425 $425 $425
Flavor Goalposts
3.22” x 10.5”
$850 $850 $850 $850 $850 $850 $850
Flavor Goalposts
3.22” x 15.75”
$1,275 $1,275 $1,275 $1,275 $1,275 $1,275 $1,2750
Flavor Goalposts
3.22” x 21”
$1,700 $1,700 $1,700 $1,700 $1,700 $1,700
$1,700
*A3 is not available on Saturdays
Retail
Sunday
Size
Dimensions
Open
10,000 15,000 25,000 50,000 75,000 100,000
A1 Strip
10” x 1.5”
$2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800
A1 Jewel Box
3.22” x 4”
$2,800 $2,800 $2,800 $2,800 $2,800 $2,800 $2,800
A3, Sect Frnts
10” x 3”
$1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400
10” x 2.5”
$1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400
Tab Strip
Preprints
Subscriber Preprint Insert Rates
Cost per thousand
SizeDaily/Sunday
2 Tab Pages
$55
4 Tab Pages
57
6 Tab Pages
59
8 Tab Pages
62
10 Tab Pages
66
12 Tab Pages
71
16 Tab Pages
77
20 Tab Pages
84
24 Tab Pages
90
28 Tab Pages
95
36 Tab Pages
101
40 Tab Pages
106
• Complete Courant provides a bundled
distribution option of the Hartford Courant including Home Delivery and Single Copy. The
Sunday Complete Courant includes Home
Delivery, Single Copy, Early Sunday and HC
Select. Early Sunday applicable to Sunday
advertising only.
• HC Select is a weekly package of inserts
delivered every Sunday by the Hartford
Courant carrier force to non-subscribers in
select areas who have opted-in to receive
coupon and insert advertising.
• Early Sunday is our Saturday single copy
edition, combining all the value of the Saturday Courant with popular advanced Sunday
sections, including Arts, Living/Travel, MyTowns, Comics and advertiser inserts.
• Please contact your account executive for
quantity required, insert rates over 40 pages
and distribution options.
• Preprint insert space applies toward fulfillment of ROP contract, but is not included
in calculation of ROP contract earned rate
adjustment.
• Minimum distribution: 5,000 pieces.
• Insert Days: Wednesday, Thursday, Friday
and Sunday.
• All other days subject to approval with
$10/M additional rate.
• Preprint Outsert add $50/M.
Frequency Discounts
No. of Insertions Net Discount
Open
0%
13x
2%
26x
4%
39x
5%
52x
6%
75x
7%
100x+
8%
• Frequency discounts are not applicable on
minimum distribution (5,000 piece) orders.
• Multiple versions of the same preprint on
the same day do not count toward frequency
discounts.
Mechanical Requirements
Minimum size: 5 1/2" x 8 1/2", with fold on 8
1/2" side.
Maximum size: 11" x 11".
Delivery Deadlines
Daily Preprints: Noon Friday, prior to publication date.
SundayPreprints: Noon Friday, 9 days prior
to publication date.
TMC "CTShopsHere.com” Weekly Preprints:
12 noon Monday prior to publication date.
• The Hartford Courant does not guarantee
that preprints arriving late will be inserted for
the scheduled date. All delivery exceptions
must be cleared and scheduled with the
Packaging Manager (860) 241-3554, and are
subject to a late delivery fee.
• To confirm insert delivery, contact Receiving Dept. (860) 241-3567 or (860) 241-3566.
• The delivery address for all inserts is:
Insert Department
Hartford Courant
130 Elliott St. Ext.
Hartford, CT 06114
Reservation Deadlines
Wednesday: 12:00 p.m. one Wednesday prior
to insertion.
Thursday: 12:00 p.m. two Wednesdays prior
to insertion.
Friday: 12:00 p.m. two Wednesdays prior to
insertion.
Sunday: 5:00 p.m. three Fridays prior to insertion.
Preprint Delivery Hours: Monday through
Friday, 7:00 am to 3:30 pm.
Specifications
Four (4) page tabloids must be quarterfolded. Inserts of less than 4 pages must
be no thinner than .007" (7/1000 inch) thick.
Samples of all stock should be submitted
for approval. The Hartford Courant accepts
no responsibility for insertion difficulties on
inserts not submitted for approval.
• The Hartford Courant reserves the right to
reject shipment without liability if preprints
arrive late, or are inconsistent with delivery,
size, or stock grade specifications. Additional costs will be borne by the advertiser.
Preprint Quantities – Preprint quantity billed is based on the delivery quantity requirements provided by Publisher to Advertiser. Delivered quantity requirements are based on an estimate of circulation ordered plus provision for unsold copies of the newspaper, estimated shipment
and machine damage, and a margin to provide for unpredictable fluctuations. Circulation is variable; therefore, it is recommended that the advertiser confirm quantity requirements with their Advertising Sales Representative just prior to printing. However, the Publisher will not be
responsible, nor provide rate adjustments, for shortages or overages realized through circulation fluctuations, or for circulation missed which is caused through shortages in the advertiser’s insert quantity delivered.
Preprints
nonsubscriber
NonSubscriber - Courant ValuMail Weekly Thursday - Saturday Distribution Rates
Tab page Equiv
Low Wt
High Wt
Open
13x (2% Disc.)26x (4% Disc.)39x (5% Disc.)52x (6% Disc.)75x (7% Disc.)
100+ x (8% Disc.)
2
0.25
0.3
$45.70
$44.79
$43.88
$43.42
$42.96
$42.50
$42.05
4
0.31
0.35
$50.84
$49.82
$48.80
$48.29
$47.79
$47.28
$46.77
4
0.36
0.4
$55.50
$54.39
$53.28
$52.73
$52.17
$51.62
$51.06
8
0.41
0.45
$60.17
$58.96
$57.76
$57.16
$56.56
$55.96
$55.35
8
0.46
0.5
$64.83
$63.54
$62.24
$61.59
$60.94
$60.29
$59.65
8
0.51
0.55
$69.50
$68.11
$66.72
$66.02
$65.33
$64.63
$63.94
10
0.56
0.6
$74.16
$72.68
$71.20
$70.46
$69.71
$68.97
$68.23
10
0.61
0.65
$78.83
$77.25
$75.68
$74.89
$74.10
$73.31
$72.52
12
0.66
0.7
$83.49
$81.82
$80.15
$79.32
$78.48
$77.65
$76.81
12
0.71
0.75
$88.16
$86.40
$84.63
$83.75
$82.87
$81.99
$81.11
12
0.76
0.8
$92.83
$90.97
$89.11
$88.18
$87.26
$86.33
$85.40
14
0.81
0.85
$97.49
$95.54
$93.59
$92.62
$91.64
$90.67
$89.69
14
0.86
0.9
$102.16
$100.11
$98.07
$97.05
$96.03
$95.01
$93.98
16
0.91
0.95
$106.82
$104.69
$102.55
$101.48
$100.41
$99.34
$98.28
16
0.96
1
$111.49
$109.26
$107.03
$105.91
$104.80
$103.68
$102.57
18
1.01
1.05
$116.15
$113.83
$111.51
$110.35
$109.18
$108.02
$106.86
18
1.06
1.1
$120.82
$118.40
$115.99
$114.78
$113.57
$112.36
$111.15
20
1.11
1.15
$125.48
$122.97
$120.46
$119.21
$117.95
$116.70
$115.45
20
1.16
1.2
$130.15
$127.55
$124.94
$123.64
$122.34
$121.04
$119.74
20
1.21
1.25
$134.82
$132.12
$129.42
$128.07
$126.73
$125.38
$124.03
22
1.26
1.3
$139.48
$136.69
$133.90
$132.51
$131.11
$129.72
$128.32
22
1.31
1.35
$144.15
$141.26
$138.38
$136.94
$135.50
$134.06
$132.61
Preprints
nonsubscriber
NonSubscriber - Courant ValuMail Weekly Thursday - Saturday Distribution Rates
Tab page Equiv
Low Wt
High Wt
Open
13x (2% Disc.)26x (4% Disc.)39x (5% Disc.)52x (6% Disc.)75x (7% Disc.)
100+ x (8% Disc.)
24
1.36
1.4
$148.81
$145.84
$142.86
$141.37
$139.88
$138.39
$136.91
24
1.41
1.45
$153.48
$150.41
$147.34
$145.80
$144.27
$142.73
$141.20
24
1.46
1.5
$158.14
$154.98
$151.82
$150.24
$148.65
$147.07
$145.49
26
1.51
1.55
$162.81
$159.55
$156.30
$154.67
$153.04
$151.41
$149.78
28
1.56
1.6
$167.47
$164.12
$160.77
$159.10
$157.43
$155.75
$154.08
28
1.61
1.65
$172.14
$168.70
$165.25
$163.53
$161.81
$160.09
$158.37
30
1.66
1.7
$176.80
$173.27
$169.73
$167.96
$166.20
$164.43
$162.66
32
1.71
1.75
$181.47
$177.84
$174.21
$172.40
$170.58
$168.77
$166.95
32
1.76
1.8
$186.14
$182.41
$178.69
$176.83
$174.97
$173.11
$171.24
32
1.81
1.85
$190.80
$186.99
$183.17
$181.26
$179.35
$177.45
$175.54
34
1.86
1.9
$195.47
$191.56
$187.65
$185.69
$183.74
$181.78
$179.83
34
1.91
1.95
$200.13
$196.13
$192.13
$190.13
$188.12
$186.12
$184.12
36
1.96
2
$204.80
$200.70
$196.61
$194.56
$192.51
$190.46
$188.41
36
2.01
2.05
$209.46
$205.27
$201.08
$198.99
$196.90
$194.80
$192.71
36
2.06
2.1
$214.13
$209.85
$205.56
$203.42
$201.28
$199.14
$197.00
Specialty
Products
Kraft Wrap
SizeCost/Thousand
Outside spot color
$30/net
Inside 4 color
$28/net
• Published on Wednesdays and selected
dates.
• Please contact your account executive for
distribution requirements and publication
dates, subject to change.
Miscellaneous
Information on rates, reservations and availability should be directed to:
Hartford Courant
285 Broad St.
Hartford, CT 06115
(860) 241-3656
“CTShopsHere.com Weekly”
TMC Nonsubscriber Preprint Rates
Shared delivery program mailed to more than
380,000 households weekly. Please contact
your account executive for weekly distribution quantities.
“CTShopsHere.com Weekly” TMC NonSubscriber ROP Rates
Position
Front Cover
Back Cover
Page 3
Size (classified)
8.3” x 13.75”
10” x 21” 10” x 21”
Flat Rate
$3,196.60
5,435.20
2,964.85
Strip Ad (cover)
Front Cover Tile
Front Cover Tile
10” x 3”
3.22” x 3”
3.22” x 6”
832.20
288.72
577.44
• In-home delivery via U.S. Postal Service
Thursday through Saturday.
• Deadline for copy & space reservation:
Thursday, 10 days prior to publication date.
• Color rates are based on full run
Thursday - Saturday rates.
• Ask your account executive for distribution
information and space availability.
Product Samples
Polybags
Customer Supplied $64 CPM for distribution
Deadlines: 9 days prior to publication date.
Reservations: Three weeks prior to
publication date.
• Subject to availability.
• Thursday, Friday & Sunday Polybags must
be 13 ½“ x 21“.
• All other days can either be 11“ x 21“ or
13 ½“ x 21“.
• Printing costs are available upon request
(12,500 minimum).
• Remnant Polybag program available.
• The delivery address for all Polybags is:
Insert Department
Hartford Courant
Hartford, CT 06114
Samplepouch
Samplepouch (Customer Supplied) $64/M net
less than 1.25 oz.
Samplepouch (Customer Supplied) $97/M net
1.25 oz. to 2.5 oz.
Samplepouch (Customer Supplied) $119/M
net 2.5 oz. to 4 oz.
• Samplepouches over 4oz. contact your account executive.
• Available Saturday and Sunday.
• All other days of the week must be preapproved by The Hartford Courant.
• Thursday, Friday & Sunday Samplepouches
must be 13 ½“ x 21“.
• All other days can either be 11“ x 21“ or
13 ½“ x 21“.
• Printing costs are available upon request.
• The delivery address for all Samplepouches
is:
Insert Department
Hartford Courant
Hartford, CT 06114
AdNotes
AdNotes are self-stick messages that are
machine applied to the front page of the
Hartford Courant–giving you unsurpassed
impact. In addition, AdNotes can be distributed to targeted regions or to every Hartford
Courant reader.
Distribution: Contact your Hartford
Courant sales representative for
distribution options.
Copy/Reservations are due 16 business days
prior to publication.
AdNote Rates
3” x 3” One side. (2 options)
Option 1
Option 2
(Up to 3 spot colors) (4-color process)
25,000 - 50,000
$58/m
$60/m
50,000 - 100,000 $56/m
$58/m
100,000 - 300,000 $54/m
$56/m
• Minimum investment $1,555.00.
• If 2-Sided (back side black only) add $4/m.
• Special die-cut shapes available.
Specialty
Products
Special Services/Rates
Commercial Printing: The Hartford Courant
operates a quality, turnkey commercial printing operation to service your commercial
printing needs. Services include single sheet
flyers to full-color, multi-page brochures,
catalogs and daily publications. Quotations
for design, printing, and distribution of your
advertising materials are available through
your Hartford Courant account executive or
by calling Peter Wyble at (860) 520-6910 or
1-800-524-4242, ext. 6910.
Top-notch strategic consultation, pinpoint
analysis and customized planning are all
part of our disciplined approach. The result?
Precision marketing that motivates your customer to action. And it’s done at an exceptionally high creative level – all the time.
Creative Services: From the design of a
single advertisement to the development of
a comprehensive marketing program, concept
through to print, the Hartford Courant offers
its advertisers professional creative talent
to help maximize an advertiser’s investment.
For more information on these value-added
services and more, please call your
account executive.
Courant Direct: Database Marketing and
Direct Mail
With the pinpoint accuracy of target marketing and the resources of Connecticut’s
largest and best-read newspaper, Courant
Direct can help you orchestrate an effective
advertising campaign that drives the results
you want through sophisticated marketing
programs, you can reach both business and
consumer audiences statewide and beyond.
Best of all, our direct mail professionals can
handle it all. Creative, data management,
production, delivery, even back-end tracking, all with exacting precision. For more
information, contact Peter Wyble at
(860) 520-6910 or 1-800-524-4242, ext. 6910.
Correction and Proof Service: Proofs will
be submitted upon request, providing copy
deadlines are met. They will be provided for
the sole purpose of detecting typographical
errors. Author’s changes and second proof
corrections will be made, time permitting,
at a charge of $54.00 per hour. On complete
pick-up ads, no proof will be supplied. To
make corrections, please see the phone
number and deadlines printed on all proofs.
Tearsheets: Available online at
http://tearsheets.courant.com. For alternative fee based options, call your account
executive.
Electronic Rate Card: Advertising rate cards
available online at
www.courant.com/mediakit
Local General
Local General
ROP Rates
Annual Local General and Co-op Revenue
Contract Rates:
Contract LevelM-W/inch Th-Sat/inch Sun/inch
OPEN
$280.00
$330.00 $405.00
$25,000
184.00
220.00
270.00
50,000
173.00
207.00
242.00
100,000
163.00
195.00
230.00
250,000
154.00
184.00
220.00
500,000
145.00
173.00
210.00
750,000
137.00
163.00
200.00
1,000,000
129.00
154.00
190.00
The types of advertising below do not qualify
towards revenue contract fulfillment:
A. Help Wanted Advertising
B. Business Builders
C. Sales Tax
D. Solo Mail Charges
E. 50% of Database Mail charges or
Courant Direct Print Programs
F. Postage
Local General and Co-op rate eligibility:
The local general rate applies to non-retail
companies with operations located in Connecticut. All media, financial investment firms,
health maintenance organizations, health
care, utilities, insurance, banks with corporate
headquarters outside of Connecticut, industrial, itinerant vendors, entertainment, office
equipment, pet supply, national automotive,
auto association, statewide and U.S. Congressional political campaigns, telecommunica-
tions, transportation, tourism and resort categories who meet these standards will qualify
for this rate. These rates also include Co-op
and dealer list advertising. Local General and
Co-op rates are commissionable.
Sunday/Daily Reach & Frequency Discount
Advertisements appearing on Sunday at the
regular rate and repeated within a 7-day
window, including Sunday, are eligible for a
20% discount off the daily insertion rate. An
ad repeated more than one time within the 7
days is eligible for the 20% discount.
• No copy or size changes accepted.
• Insertion orders must reflect the first and
repeat insertion dates.
• Reach and frequency discount cannot be
used in combination with modular unit discount.
• Not available Thanksgiving weekend,
Daily/Daily Reach & Frequency Discount
Advertisements appearing Monday through
Saturday at the regular rate and repeated
within the same week are eligible for a 20%
discount off the repeat insertion. An ad repeated more than one time within the 7 days
is also eligible for the 20% discount.
• No copy or size changes accepted.
• Insertion orders must reflect the first and
repeat insertion dates.
• 192x TM rate applies to zoned political rate.
• Reach and frequency discount cannot
be used in combination with modular unit
discount.
Public Service and Arts Rates
• Not available Thanksgiving weekend,
Color Rates
FULL RUN
M-WTh-Sat Sun
Add’l Zones n/a
n/a
n/a
PART RUN
Daily Sun
$316 $414
1,394 1,584
177 210
• Color rates not subject to modular unit
discount.
Insertions Discount
13x
26x
39x
52x
3%
7%
10%
15%
InsertionsDiscount
78x
104x
130x
156x
20%
25%
30%
35%
Political Rates
Mon-Sat/Inch
Sun/Inch
$185.00 net
$236.00 net
• Political advertising must be prepaid and
requires identification of who is paying for
the advertisement in the ad.
Mon-Wed/Inch
$127.00
Th-Sat/Inch
$145.00
Sun/Inch
$188.00
• Rate applies to advertisements in support of a
specific charitable, non-profit event, provided
the ad is civic-minded or charitable in nature
and contains no commercial message. It also
applies to all arts and theater groups and
museums with operations located outside of
Connecticut designated as 501c(3). Please see
your account executive for eligibility.
Spadea Rates
Spadea Spadea Full Back
Mon - Wed
$17,000
$26,000
Thurs - Sat
19,000
29,000
Sunday
21,000
32,000
(includes 4-color)
• Front panel: 3 column x 18 inches.
• All other panels are 3 x 21.
• Process color outside/B&W inside.
Reservation Deadlines
• Reservations: 5 weeks in advance of publication.
• Printed material: 18 working days in
advance of publication.
• Advertisers must furnish photo composition
conversion material.
Local
General
Mon - Wed
Size Dimensions
Open
$25,000 $50,000 $100,000$250,000
Full Page
10” x 21”
$36,120.00 $23,736.00 $22,317.00 $21,027.00 $19,866.00
1/2 Pg H
10” x 10.5”
$18,060.00 $11,868.00 $11,158.50 $10,513.50 $9,933.00
10” x 7”
$11,760.00 $7,728.00 $7,266.00 $6,846.00 $6,468.00
Tab 1/2 Pg
10” x 5.25”
$8,820.00 $5,796.00 $5,449.50 $5,134.50 $4,851.00
5/7 Pg
8.3” x 18”
$25,200.00 $16,560.00 $15,570.00 $14,670.00 $13,860.00
4/9 Pg
6.6” x 14”
$15,680.00 $10,304.00 $9,688.00 $9,128.00 $8,624.00
1/3 Pg
6.6” x 10.5”
$11,760.00 $7,728.00 $7,266.00 $6,846.00 $6,468.00
4.9” x 21”
$18,060.00 $11,868.00 $11,158.50 $10,513.50 $9,933.00
1/4
4.9” x 10.5”
$8,820.00 $5,796.00 $5,449.50 $5,134.50 $4,851.00
1/6
4.9” x 7”
$5,880.00 $3,864.00 $3,633.00 $3,423.00 $3,234.00
1/8
4.9” x 5.25”
$4,410.00 $2,898.00 $2,724.75 $2,567.25 $2,425.50
1/3 Pg V
3.22” x 21”
$11,760.00 $7,728.00 $7,266.00 $6,846.00 $6,468.00
1/9
3.22” x 7”
$3,920.00 $2,576.00 $2,422.00 $2,282.00 $2,156.00
1/12
3.22” x 5.25”
$2,940.00 $1,932.00 $1,816.50 $1,711.50 $1,617.00
4/63
3.22” x 4”
$2,240.00 $1,472.00 $1,384.00 $1,304.00 $1,232.00
1/18
3.22” x 3.5”
$1,960.00 $1,288.00 $1,211.00 $1,141.00 $1,078.00
1/21
3.22” x 3”
$1,680.00 $1,104.00 $1,038.00 $978.00 $924.00
2/63 H
3.22” x 2”
$1,120.00 $736.00 $692.00 $652.00 $616.00
1.52” x 5.25”
$1,470.00 $966.00 $908.25 $855.75 $808.50
1.52” x 4”
$1,120.00 $736.00 $692.00 $652.00 $616.00
1/3 Pg
1/2 Pg V
1/24
2/63 V
1/36
1.52” x 3.5”
$980.00 $644.00 $605.50 $570.50 $539.00
1/42
1.52” x 3”
$840.00 $552.00 $519.00 $489.00 $462.00
Premium Postions - refer to Local General Premium Positions.
Rates are gross unless otherwise stated. 15% agency commission for advertising placed through recognized agencies.
Local
General
PREMIUM POSITIONS/Rates
THURS-SAT
Size Dimensions
Open
$25,000 $50,000 $100,000$250,000
Full Page
10” x 21”
$42,570.00 $28,380.00 $26,703.00 $25,155.00 $23,736.00
1/2 Pg H
10” x 10.5”
$21,285.00 $14,190.00 $13,351.50 $12,577.50 $11,868.00
10” x 7”
$13,860.00 $9,240.00 $8,694.00 $8,190.00 $7,728.00
Tab 1/2 Pg
10” x 5.25”
$10,395.00 $6,930.00 $6,520.50 $6,142.50 $5,796.00
5/7 Pg
8.3” x 18”
$29,700.00 $19,800.00 $18,630.00 $17,550.00 $16,560.00
4/9 Pg
6.6” x 14”
$18,480.00 $12,320.00 $11,592.00 $10,920.00 $10,304.00
1/3 Pg
6.6” x 10.5”
$13,860.00 $9,240.00 $8,694.00 $8,190.00 $7,728.00
4.9” x 21”
$21,285.00 $14,190.00 $13,351.50 $12,577.50 $11,868.00
1/4
4.9” x 10.5”
$10,395.00 $6,930.00 $6,520.50 $6,142.50 $5,796.00
1/6
4.9” x 7”
$6,930.00 $4,620.00 $4,347.00 $4,095.00 $3,864.00
1/8
4.9” x 5.25”
$5,197.50 $3,465.00 $3,260.25 $3,071.25 $2,898.00
1/3 Pg V
3.22” x 21”
$13,860.00 $9,240.00 $8,694.00 $8,190.00 $7,728.00
1/9
3.22” x 7”
$4,620.00 $3,080.00 $2,898.00 $2,730.00 $2,576.00
1/12
3.22” x 5.25”
$3,465.00 $2,310.00 $2,173.50 $2,047.50 $1,932.00
4/63
3.22” x 4”
$2,640.00 $1,760.00 $1,656.00 $1,560.00 $1,472.00
1/18
3.22” x 3.5”
$2,310.00 $1,540.00 $1,449.00 $1,365.00 $1,288.00
1/21
3.22” x 3”
$1,980.00 $1,320.00 $1,242.00 $1,170.00 $1,104.00
2/63 H
3.22” x 2”
$1,320.00 $880.00 $828.00 $780.00 $736.00
1.52” x 5.25”
$1,732.50 $1,155.00 $1,086.75 $1,023.75 $966.00
1.52” x 4”
$1,320.00 $880.00 $828.00 $780.00 $736.00
1/36
1.52” x 3.5”
$1,155.00 $770.00 $724.50 $682.50 $644.00
1/42
1.52” x 3”
$990.00 $660.00 $621.00 $585.00 $552.00
1/3 Pg
1/2 Pg V
1/24
2/63 V
Local
General
Sunday
Size Dimensions
Open
$25,000 $50,000 $100,000$250,000
Full Page
10” x 21”
$52,245.00 $34,830.00 $31,218.00 $29,670.00 $28,380.00
1/2 Pg H
10” x 10.5”
$26,122.50 $17,415.00 $15,609.00 $14,835.00 $14,190.00
10” x 7”
$17,010.00 $11,340.00 $10,164.00 $9,660.00 $9,240.00
Tab 1/2 Pg
10” x 5.25”
$12,757.50 $8,505.00 $7,623.00 $7,245.00 $6,930.00
5/7 Pg
8.3” x 18”
$36,450.00 $24,300.00 $21,780.00 $20,700.00 $19,800.00
4/9 Pg
6.6” x 14”
$22,680.00 $15,120.00 $13,552.00 $12,880.00 $12,320.00
1/3 Pg
6.6” x 10.5”
$17,010.00 $11,340.00 $10,164.00 $9,660.00 $9,240.00
4.9” x 21”
$26,122.50 $17,415.00 $15,609.00 $14,835.00 $14,190.00
1/4
4.9” x 10.5”
$12,757.50 $8,505.00 $7,623.00 $7,245.00 $6,930.00
1/6
4.9” x 7”
$8,505.00 $5,670.00 $5,082.00 $4,830.00 $4,620.00
1/8
4.9” x 5.25”
$6,378.75 $4,252.50 $3,811.50 $3,622.50 $3,465.00
1/3 Pg V
3.22” x 21”
$17,010.00 $11,340.00 $10,164.00 $9,660.00 $9,240.00
1/9
3.22” x 7”
$5,670.00 $3,780.00 $3,388.00 $3,220.00 $3,080.00
1/12
3.22” x 5.25”
$4,252.50 $2,835.00 $2,541.00 $2,415.00 $2,310.00
4/63
3.22” x 4”
$3,240.00 $2,160.00 $1,936.00 $1,840.00 $1,760.00
1/18
3.22” x 3.5”
$2,835.00 $1,890.00 $1,694.00 $1,610.00 $1,540.00
1/21
3.22” x 3”
$2,430.00 $1,620.00 $1,452.00 $1,380.00 $1,320.00
2/63 H
3.22” x 2”
$1,620.00 $1,080.00 $968.00 $920.00 $880.00
1.52” x 5.25”
$2,126.25 $1,417.50 $1,270.50 $1,207.50 $1,155.00
1.52” x 4”
$1,620.00 $1,080.00 $968.00 $920.00 $880.00
1/36
1.52” x 3.5”
$1,417.50 $945.00 $847.00 $805.00 $770.00
1/42
1.52” x 3”
$1,215.00 $810.00 $726.00 $690.00 $660.00
1/3 Pg
1/2 Pg V
1/24
2/63 V
Local
General
Mon - Wed
Size
DimensionsOpen
$25,000
$50,000 $100,000 $250,000
A1 Strip
10 x 1.5
$2,400 $2,175 $2,175 $2,175 $2,175 A1 Jewel Box
3.22 x 4
$2,400 $2,175 $2,175 $2,175 $2,175 10 x 3
$1,646 $1,646 $1,646 $1,646 $1,646 10 x 2.5
$1,646 $1,646 $1,646 $1,646 $1,646
A3 & Section Fronts
Tab Strip
Local
General
THURS-SAT
Size
DimensionsOpen
$25,000
$50,000 $100,000 $250,000
A1 Strip
10 x 1.5
$2,826 $2,475 $2,475 $2,475 $2,475 A1 Jewel Box
3.22 x 4
$2,826 $2,475 $2,475 $2,475 $2,475 At Home
3.22 x 7
$989 $894 $798 $742 $722 At Home
6.6 x 7
$1,977 $1,787 $1,597 $1,483 $1,445 At Home
10 x 7
$2,966 $2,681 $2,395 $2,224 $2,167 A3* & Section Fronts
10 x 3
$1,646 $1,646 $1,646 $1,646 $1,646 Tab Strip
10 x 2.5
$1,646 $1,646 $1,646 $1,646 $1,646 CaL Cover
10 x 1.5
$1,646 $1,646 $1,646 $1,646 $1,646 Flavor Goalposts
3.22 x 5.25
$500 $500 $500 $500 $500 Flavor Goalposts
3.22 x 10.5
$999 $999 $3,358 $999 $999 Flavor Goalposts
3.22 x 15.75
$1,499 $1,499 $1,499 $1,499 $1,499 Flavor Goalposts
3.22 x 21
$1,999 $1,999 $1,999 $1,999 $1,999
* A3 is not available on Saturdays Premium Postions - refer to Local General Premium Positions.
Local
General
Sunday
Size
DimensionsOpen
$25,000
$50,000 $100,000 $250,000
A1 Strip
10 x 1.5
$3,300 $3,300 $3,300 $3,300 $3,300 A1 Jewel Box
3.22 x 4
$3,300 $3,300 $3,300 $3,300 $3,300 10 x 3
$1,646 $1,646 $1,646 $1,646 $1,646 10 x 2.5
$1,646 $1,646 $1,646 $1,646 $1,646
A3 & Section Fronts
Tab Strip
Target Market
Target Market
Rates
Target Market Rates
• Publishes Tuesday through Friday
in CTLocal in Main News.
• Each zone counts as 1 insertion toward
target market frequency contract
fulfillment.
• Promotion rate insertions will count toward
contract fulfillment, but are ineligible for
rebates/shortrates.
• Full run contract advertisers of $10,000
or more and not holding a Target Market
contract, will receive the 12x Target
Market rate.
• All rates are net.
See your Hartford Courant representative
for additional Target Market opportunities.
Daily Multi Zone Discount
2 zones 20%
3 zones 30%
4+ zones will be billed at the full run rate.
Daily Color Rates
(premium charges) subject to availability,
contracts available
Spot Color
$265
Multi Color
$1,195
Additional zones
$155
Charitable Rates
Available to all qualified non-profit
organizations, which benefit charitable,
educational or the general welfare of the
community. Proof of 501-C3 status must
be required. The Public Service rate is
equivalent to the 192x frequency rate.
Political
Political rates will be billed the 192x target
market frequency rate. Political advertising
must be prepaid and requires identification
of who is paying for the advertisements in all
ads.
Daily/Daily Frequency Discounts
Sunday/Daily Frequency Discounts
Discounts apply to daily ads that are picked
up and repeated from Sunday iTowns same
ad, same zones within a 6-day period.
1st Daily Repeat:
2nd Daily Repeat: 3rd & 4th Daily Repeat:
10%
50%
75%
Discounts apply to pick up insertions of the
same ad, same week, same zones within a 4
day period.
2nd insertion:
20%
3rd Insertion:
50%
4th Insertion:
75%
Target Market
Rates
Target Market Rates
Zones 1, 2, or 5
Ad Unit
Dimensions
Open Rate
Zone 3
Open Rate
Zones 4 or 6
Open Rate
Full Page
10” x 21”
$2,979.90 $2,167.20 $5,688.90
1/2 Pg H
10” x 10.5”
$1,489.95 $1,083.60 $2,778.30
10” x 7”
$970.20 $705.60 $1,852.20
Tab 1/2 Pg
10” x 5.25”
$727.65 $529.20 $1,389.15
5/7 Pg
8.3” x 18”
$2,079.00 $1,512.00 $3,969.00
4/9 Pg
6.6” x 14”
$1,293.60 $940.80 $2,469.60
1/3 Pg
6.6” x 10.5”
$970.20 $705.60 $1,852.20
$1,489.95 $1,083.60 $2,778.30
1/3 Pg
1/2 Pg V
4.9” x 21”
1/4 Pg
4.9” x 10.5”
$727.65 $529.20 $1,389.15
1/6 Pg
4.9” x 7”
$485.10 $352.80 $926.10
1/8 Pg
4.9” x 5.25”
$363.83 $264.60 $694.58
1/3 Pg V
3.22” x 21”
$970.20 $705.60 $1,852.20
1/9 Pg
3.22” x 7”
$323.40 $235.20 $617.40
1/12 Pg
3.22” x 5.25”
$242.55 $176.40 $463.05
4/63 Pg
3.22” x 4”
$184.80 $134.40 $352.80
1/18 Pg
3.22” x 3.5”
$161.70 $117.60 $308.70
1/21 Pg
3.22” x 3”
$138.60 $100.80 $264.60
2/63 Pg H
3.22” x 2”
$92.40 $67.20 $176.40
1.52” x 5.25”
$121.28 $88.20 $231.53
1.52” x 4”
$92.40 $67.20 $176.40
1/36 Pg
1.52” x 3.5”
$80.85 $58.80 $154.35
1/42 Pg
1.52” x 3”
$69.30 $50.40 $132.30 1/24 Pg
2/63 Pg V
Standby* Rates
Zones 1, 2, or 5
Ad Unit
Dimensions
Open Rate
Zone 3
Open Rate
Zones 4 or 6
Open Rate
1/8 page
4.9” x 5.25”
$145.65 $145.65 $240.84
1/4 page
4.9” x 10.5”
$291.24 $291.24 $481.60
$582.49 $582.49 $963.20
$1,164.91 $1,164.91 $1,926.38
1/2 page
Full Page
10” x 21”
Standby rates do not count toward contract fulfillment. 3x buy required.
Stand by ads are not guaranteed to run.
Target Market Discounts
12x - 10% discount off the open rate
sunday
MyTowns
Color Guaranteed Positions:
MyTowns Rates
Available with contract commitment*
Zones ZoneZones
1, 2, or 5
3
4 or 6
Additional
Ad Unit
Dimensions
Open Rate
Open Rate
Open Rate
Color Charge
Tabloid Full Page
10” x 10.5”
$1,124.55
$926.10
$1,521.45
$630.00
Tabloid 2/3 Page
6.61” x 10.5”
749.70
617.40
1,014.30
420.00
10” x 5.25”
562.28
463.05
760.73
315.00
4.915” x 10.5”
562.28
463.05
760.73
315.00
Tabloid 1/3 Page
4.915” x 7”
374.85
308.70
507.15
210.00
Tabloid 1/4 Page
4.915” x 5.25”
281.14
231.53
380.36
157.50
Tabloid 2/9 Page
3.22” x 7”
249.90
205.80
338.10
140.00
Tabloid 1/6 Page
3.22” x 5.25”
187.43
154.35
253.58
105.00
Tabloid 1/9 Page
3.22” x 3.5”
124.95
102.90
169.05
70.00
Tabloid 2/21 Page
3.22” x 3”
107.10
88.20
144.90
60.00
Tabloid 1/12 Page
1.525” x 5.25”
93.71
77.18
126.79
52.50
Tabloid 4/63 Page - H
3.22” x 4”
71.40
58.80
96.60
40.00
Tabloid 4/63 Page - V
1.525” x 4”
71.40
58.80
96.60
40.00
Tabloid 1/18 Page
1.525” x 3.5”
62.48
51.45
84.53
35.00
Tabloid 1/21 Page
1.525” x 3”
53.55
44.10
72.45
30.00
1.5” x 2”
200.00
200.00
200.00
included
Tabloid 1/2 Horizontal
Tabloid 1/2 Vertical
Cover Tabloid 2/63 Page
Placement
Ad Size
Contract
Page 2
Full Page
Page 3 (color additional) 10” x 2.5”
Page 5
Varies Back Cover (color included) Full Page
Front Cover (color included) 1.5” x 2”
12x or more
12x or more
12x or more
26x or 52x
12x or more/
$200 per ad
(color additional when available.)
*15% premium without contract commitment
on guaranteed positions.
Sunday/Daily Frequency Discounts
Discounts apply to daily ads that are picked
up and repeated from Sunday MyTowns
same ad, same zones within a 6 day period.
1st Daily Repeat: 10%
2nd Daily Repeat: 50%
3rd & 4th Daily Repeat: 75%
Deadlines & Important Details:
Reservations & copy deadline: Tues., 5:00 p.m.
Late copy (no proof): Wed., 11:00 a.m.
Non-Profit Rate: 192x rate (Church,
Charitable, Education, Civic Organization,
Town, Political).
2 or 3 zone combo buy: sum of zones.
4 zone combo buy: full run rates apply.
Extra, Extra, Extra!
Enfield Extra – Reach Every Household in Enfield and Somers.
Extras Rates
Sizes
Open
26x
52xDining
Tabloid Full Page (10” x 10.5”)
$684
$568
$489
$473
Half Page Vert (4.915” x 10.5”)
$342
$293
$245
$237
Half Page Horiz (10” x 5.25”)
$342
$293
$245
$237
Quarter Page (4.915” x 5.25”)
$171
$147
$123
$119
Eighth Page (4.915” x 2.625”)
$86
$74
$62
$60
Front Cover 1. Strip: Color
(3.22” x 2”) non sub (10” x 2”) sub
$360
$308
$257
$249
Back Cover: Color (10” x 10.5”)
$820
$682
$587
$567
Manchester Extra – Reach Every Household in Manchester and Bolton.
Farmington Valley Extra – Reach Every Household in Avon, Canton,
Farmington and Simsbury.
Published every Thursday, the Extras
provide targeted local news coverage
featuring profiles of local community
leaders and athletes, police news, enhanced coverage of local sports, listings
of community happenings and events and
much, much more.
The Extras will be distributed in the
targeted towns every Thursday to all
Hartford Courant subscribers as well
as delivered by the U.S. Post Office to
all Hartford Courant non-subscribers in
those same towns.
Extras Deadlines
Proof
Publication
Space to be
reserved
Manchester Extra 11am Thurs.
Enfield Extra
11am Wed.
Valley Extra
11am Thurs.
Flavor 5pm Thurs.
Copy for ads
req. proofs
Late Copy
Release
(no proof)
Deadline in production
11am Thurs. Noon Mon.
11am Fri.
11am Wed. Noon Fri. 11am Thurs.
11am Thurs. Noon Mon.
11am Fri.
5pm Thurs. Noon Mon.
5pm Fri.
Advertising Deadlines & Specifications
AD
Deadlines
& Specifications
Daily Deadlines
Sunday Deadlines
Space to be Copy for ads
Publication
reserved
req. proofs
Proof
Release
Deadline
Late Copy
(no proof)
in production
Monday
5pm Thurs.
5pm Wed.
6pm Fri. 5pm Thurs.
Tuesday
11am Fri.
5pm Thurs.
Noon Mon. 11am Fri.
Wednesday
11am Mon.
5pm Fri.
Noon Tues.
11am Mon.
Thursday
11am Tues.
5pm Mon.
Noon Wed. 11am Tues.
Friday
11am Wed.
5pm Tues.
Noon Thurs.
11am Wed.
At Home (Friday)
5pm Thurs.
5pm Fri.
5pm Mon.
Noon Mon.
Fri. Real Estate
5pm Tues.
5pm Tues.
Noon Thurs.
11am Wed.
Saturday
11am Thurs.
5pm Wed.
Noon Fri.
11am Thurs.
Extras Deadlines
Publication
reserved
req. proofs
Manchester Extra
11am Thurs.
11am Thurs.
11am Wed. Proof
Release
Deadline
Late Copy
(no proof)
in production
Noon Mon.
11am Fri.
Enfield Extra
11am Wed.
Noon Fri.
11am Thurs.
Valley Extra
11am Thurs.
11am Thurs.
Noon Mon.
11am Fri.
Flavor 5pm Thurs.
5pm Thurs.
Noon Mon.
5pm Fri.
CTNOW
11am Mon.
11am Mon.
Noon Wed.
11am Tues.
Digital Requirements:
• For best offset reproduction, ask your
account executive for a copy of our Print
Specifications Guide or download this
info at www.courant.com/printspecs
• The Courant supports a variety of
software programs (e.g. Quark, Multi-Ad
and InDesign).
• Files should be Macintosh compatible
and composed in a layout program capable of producing 4-color separations
CMYK. All color files/art received in RGB
format will be converted to CMYK. • PC
created files should be in a PDF format
with properly embedded fonts.
Publication
reserved
req. proofs
Proof
Release
Deadline
Late Copy
(no proof)
in production
ROP 6pm Fri.
11am Fri.
4pm Wed.
5pm Wed.
Travel
11am Tues.
5pm Mon.
Noon Wed. 11am Tues.
Arts
11am Tues.
5pm Mon.
Noon Wed.
11am Tues.
MyTowns
5pm Tues.
5pm Tues.
Noon Thurs.
11am Wed.
Real Estate
11am Wed.
5pm Tues.
Noon Thurs. 11am Wed.
• Fonts are required to print the document. We do not recommend true
type fonts.
• Final proof prints of document, special
instructions and contact information
must accompany disks.
• These files require preparation for
inserting into our electronic workflow
therefore ad materials received in this
fashion must follow the closing times
noted and should not be categorized as
Plate Ready.
• Other methods of electronic delivery
supported by the Hartford Courant
include: Ad Direct (www.addirect.com),
Ad Transit (www.adtransit.com) and
Associated Press APAdSend.
Electronic Delivery Services:
Ads requiring original art and/or copywriting must be in one day earlier. No
cancellations accepted after reservation deadlines.
In-Column proofs cannot be provided.
• The Hartford Courant does not accept
email as a source of ad delivery. Advertising materials may be uploaded in
PDF or zipped native documents free of
charge throughthe Hartford Courant’s
ad delivery system. Simply go to: http://
upload.courant.com/addrop.
Electronic Ad Proofs:
• The Courant offers a free and easy
way to view your ad proofs electronically. Please ask your account executive
to set you up for e-proofing.
CLOSING TIMES
Modular
AD SIZES
Full Page
6 column x 21”
10” x 21”
2/3 Page Horiz.
6 column x 14”
10” x 14”
1/2 Page Horiz.
6 column x 10.5”
10” x 10.5”
1/3 Page Horiz.
6 column x 7”
10” x 7”
5/7 Page
5 column x 18”
8.3050” x 18”
4/9 Page
4 column x 14”
6.61” x 14”
1/2 Page Vertical
3 column x 21”
4.915” x 21”
1/4 Page
3 column x 10.5”
4.915” x 10.5”
1/8 Page
3 column x 5.25”
4.915” x 5.25”
1/9 Page
2 column x 7”
3.22” x 7”
1/18 Page
2 column x 3.5”
3.22” x 3.5”
1/36 Page
1 column x 3.5”
1.525” x 3.5”
We will also accept Doubletruck ads in both broadsheet
and tabloid sections.
Broadsheet: 13 x 21 = 21”x 21”
1/2 doubletruck: 13x10.5 = 21” x 10.5”
Tabloid: 13 x 10.5 = 21” x 10.5”
1/2 doubletruck = 13 x 5.25 = 21”x 5.25”
Pg A1 premium ads:
Strip ad 6 x 1.5 or Jewel Box 2 x 4
Other broadsheet section front strip ads:
6x3 CTNow, Sports, Living, Flavor, AtHome, Arts, LiveSmart
Tabloid strip ads: 6x1.5 CTNow cover, CTNow pg 3, SunRE cover
Modular
AD SIZES
PREMIUM/SPECIAL POSITIONS
Section Fronts, A3
& Comic Strip
6 column x 3”
10” x 3”
A1 Strip Ad
6 column x 1.5”
10” x 1.5”
A1 Jewel Box
2 column x 4”
3.22” x 4”
Zoned Local, RE
2 column x 2”
3.22” x 2”
Flavor, RE
2 column x 5.25”
3.22” x 5.25”
Tabloid 1/2 Page
6 column x 5.25”
10” x 5.25”
Tabloid Strip Ad
6 column x 2.5”
10” x 2.5”
Pg1 Various Tabs
6 column x 1.5”
10” x 1.5”
Tabloid 1/3 Page
3 column x 7”
4.915” x 7”
Motoring Pg1
6 column x 5.25”
10” x 5.25”
TABLOID SIZES
Tabloid Full Page
6 column x 10.5.”
10” x 10.5”
RE
2 column x 4”
3.22” x 4”
Fri RE Pg1
3 column x 2.5”
4.915” x 2.5”

2015 Advertising Rates - Hartford Courant

Transcription

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