12 13 - Dixie Belle Ice Cream

2016
30
2
TABLE OF CONTENTS
#1 SELLING BRANDS .................... 4-5
POS VISIBILITY STRATEGY ............... 6-7
FROZEN NOVELTIES ........................ 8-9
PACKAGED ICE CREAM ................... 10-11
MAGNUM ....................................... 12-13
KLONDIKE ...................................... 14-15
POPSICLE ....................................... 16-17
GOOD HUMOR ................................ 18-19
BREYERS ......................................... 20-21
BEN & JERRY’S ............................... 22-23
PRODUCT ASSORTMENT .................. 24-25
BEN & JERRY’S ASSORTMENT ........ 26-27
FREEZER SPECIFICATIONS ................ 28-29
INTRODUCING TALENTI ................... 30
3
Unilever is the #� Ice Cream Manufacturer!
*
#1 Super Premium Stick Brand
and a $1 Billion+ Global Brand*
The Original since 1905
and #1 Water Ice Brand*
#1 Super Premium
Ice Cream Brand*
Inventor of the 1st Ice Cream
on a Stick back in 1920
& now Unilever Ice Cream’s
Umbrella Brand
#1 Premium Packaged
Ice Cream Brand*
with 150 years of history
#1 Household Penetration
in Frozen Novelties*
#1 Gelato Brand
in the US*
†
4
* Source: All US Outlets Unit Sales Volume YTD 10/2015
† Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc. SpongeBob SquarePants created by Stephen Hillenburg. Mrs. Fields is a registered trademark of The Mrs. Fields' Brand, Inc. Used under license.
5
SEE IT. WANT IT. FIND IT.
POS:
E
PERFECT STOR
Core+1 More
sell
Must have core POS
(Engage & Sell)
attract
$2.99
$2.99
$1.99
$1.99
$2.99
$1.99
$1.99
$1.49
$2.99
$1.99
$2.49
$1.49
ABC Company • 1-800-123-4567 • www.abcdefg.com
engage
ATTRACT - LONG DISTANCE (OUTDOOR )
Objective: Build category awareness, Build brand equity
ENGAGE - MEDIUM DISTANCE (IN/OUTDO OR)
Objective: Solicit appetite appeal, Prompt occasion
SELL - SHORT DISTANCE (INDOOR)
+1 MORE (ATTRACT)
?
w
o
n
K
u
o
Did Y
sumers
ng con
Re m i n d i e t i te - a p p e a l i n g
with app ughout the
o
POS thr ey to driving
k
s to re i s i n te n t
e
p u rc h a s
ke
mers Ma
u
s
n
o
C
f
es,
84% o
P u rc h a s i s
d
e
n
n
a
l
Unp
hich
y P O S w re
b
n
e
v
i
r
d
i
d by des
t r i g g e re
Objective: Solicit appetite appeal, Share breadth of variety,
Advertise price
*Source: 2013 Unilever UK Impact Study
6
7
FROZEN NOVELTY ASSORTMENT
:
E
V
A
H
T
S
MU
Magnum® Double
Caramel Bar
Mrs.Fields®
Cookie Sandwich
Good Humor®
Strawberry Shortcake Bar
Good Humor®
Oreo® Bar
Good Humor®
Giant King Cone®
Klondike®
Choco Taco®
PLANOGRAM
$2.99
$2.99
$2.99
8
$2.99
$2.99
$2.99
®
$2.99
$1.99
$2.29
$2.49
$1.99
$1.99
$1.99
$1.49
$1.49
Mrs. Fields is a registered trademark of The Mrs. Fields' Brand, Inc. Used under license. OREO and the OREO design are registered trademarks of Mondelez International Group, used under license.
$1.99
$1.99
$1.49
$1.99
$1.99
$1.49
9
:
E
V
A
H
T
S
MU
PACKAGED ICE CREAM ASSORTMENT
BEN&JERRY’S®
HALF BAKED®
BEN&JERRY’S®
CHOCOLATE FUDGE
BROWNIE
5
BEN&JERRY’S®
CHERRY GARCIA®
2
1
CORE 6
4
3
BEN&JERRY’S®
CHOCOLATE CHIP
COOKIE DOUGH
BEN&JERRY’S®
TONIGHT DOUGHTM
10
BEN&JERRY’S®
AMERICONE
DREAM®
PLANOGRAM
11
DOUBLE DIPPED FOR DOUBLE
C H O C O L AT E P L E A S U R E
MAGNUM CONTINUES THE
M O M E N T U M I N 2 016
#1 S U P E R P R E M I U M BA R I N T H E U S *
#1 I C E C R E A M B R A N D I N T H E W O R L D*
#1 A D V E RT I S E R I N F R OZ E N N O V E LT I E S
HIGH QUALITY
SAUCES
U P D AT E D
PAC K A G I N G
& LOGO
SOFT, LUSCIOUS LAYER
BETWEEN THE CRACKLING
CHOCOLATE LAYERS
HIGH QUALITY
COCOA BEANS
HAND HARVESTED &
GENTLY ROASTED
RFA CERTIFIED
SILKY VANILLA
BEAN ICE CREAM
MADE FROM
MADAGASCAN VANILLA
BEANS- RFA CERTIFIED
D E L I C I O U S N E W F L AVOR
MORE CONSUMERS PURCHASE MAGNUM A 2ND TIME
T H A N A N Y O T H E R F R O Z E N N O V E LT I E S B R A N D
12
SILKY VANILLA BEAN ICE CREAM IS COVERED IN LAYERS
OF CHOCOLATE SAUCE AND CRACKING BELGIAN CHOCOLATE.
A NEW SPIN ON A CLASSIC FLAVOR COMBINATION
THAT ONLY MAGNUM CAN DELIVER
*Source: All US Outlets Unit Sales Volume YTD 10/2015
13
®®
MORE
AMERICAN
HOUSEHOLDS
BUY
KLONDIKE
MORE AMERICAN HOUSEHOLDS BUY KLONDIKE THAN
THAN ANY
ANY OTHER
OTHER NOVELTIES
NOVELTIES BRAND!*
BRAND!
KLONDIKE VARIETY OF
FLAVORS AND FORMATS SATISFY
EVERYONE’S TASTE BUDS.
®
THEY LOVE US FOR OUR:
• SIGNATURE CHOCOLATEY CRUNCH
• THICK CHOCOLATEY SHELL
• BEING A ‘BIG EAT’
And we remind them of their love every
summer by showing our fun sense of
humor with our national campaign!
14
*Source: All US Outlets Unit Sales Volume YTD 10/2015
Mrs. Fields is a registered trademark of The Mrs. Fields’ Brand, Inc. Used under license.
15
POPSICLE®
BRAND ICE
POPS ARE
THE ORIGINAL!
A PORTFOLIO FULL
OF KIDS FAVORITES!
ALL OF THE CLASSIC’S
WE ARE KNOWN FOR, AND
NEW FORMATS TO KEEP IT FUN!
Not all ice pops are created equal.
Only we bring kids & grown-ups alike
to a place of unrestrained, silly FUN!
As THE ORIGINAL creator of the ice pop and
category leader, we will celebrate that we were
invented by a kid & create products that
delight kids and families.
POP SHOTS
Try our tart bead-sized
balls of ice in an easy to
share container.
16
TROPICAL
CYCLONE
PARADISE MANGO We’re improving a
Popsicle favorite by
Our newest product
mimics the texture of
real, juicy
juicy mango.
mango
aa real,
bringing bright stripes
and a strawberry
lemon flavor!
17
JOY is at the
Of Everything we do
Our Story is a story of first...
Today Good Humor brings joy
to consumers with a mix of
Classics, and favorite
candies and cookies
in ice cream form!
Harry Burt,
the founder
created the
FIRST
Ice Cream
on a stick...
INTRODUCING our newest spin
on a Classic American Treat-
THE OREO CONE!
#2
18
AND the first
Ice Cream truck
to sell those sticks.
Of course, the first
ice cream man came
with the truck!
uct in
d
o
r
p
D
RATE er testi ng
c o n s u m G E X I ST I N G
N
I N C LU D I T F O L I O
POR
OREO and the OREO design are registered trademarks
of Mondelez International Group, used under license.
19
,
m
w
i
t
h
a
e
F
r
d
e
e
s
r
a
h
C
M
Sugar & Milk
W E M O D E R N I Z E D T H E B R E Y E R S®
P L E D G E T O R E F L E C T T O D AY ’ S
S TA N D A R D S F O R T H E H I G H E S T
QUALITY INGREDIENTS
- AT B R E Y E R S ® , W E S TA R T W I T H
O N LY H I G H Q U A L I T Y I N G R E D I E N T S
- OUR DAIRY IS ALL AMERICAN.
OUR MILK AND CREAM COME
F R O M C O W S N O T T R E AT E D W I T H
ARTIFICIAL GROWTH HORMONES*
- O U R C O L O R S A N D F L AV O R S †
C O M E F R O M N AT U R A L S O U R C E S
20
* Suppliers of other ingredients such as cookies, candies & sauces may not be able to make this claim. The FDA states that no significant difference has been shown between dairy derived from rBST-treated and non-rBST-treated cows.
†Most of our Breyers® products currently source natural colors and flavors and we are working on the remaining products. For more information on these products, visit www.breyers.com/product
** In Breyers Blasts!®, our product, before the inclusion of any candies, cookies, sauces or fruit from other suppliers, will fully abide by this claim.
- O U R VA N I L L A A N D F R U I T ** A R E
R E A L A N D S U S TA I N A B LY
FA R M E D
VANILLA
21
BROWNIES THAT
DO GOOD
Greyston Bakery provides jobs &
training to the disadvantaged - and
provides amazing brownies for our
ice cream.
CARING
DAIRY
Caring Dairy means happy cows, happy
farmers and a happy planet. And buying
from small family farms means a happy
local economy, too.
WE’RE A
CERTIFIED
B CORP
We run our business in a socially
responsible way, meeting rigorous
standards of accountability and
environmental performance.
FAIRTRADE
INGREDIENTS
We're committed to Fairtrade,*
which assures farmers
a fair price and benefits
their families, communities,
& the environment.
We source ingredients
that are not genetically
modified.
DENSE,
NOT AIRY
We don't add a lot of air to our
pints. Which means rich &
creamy ice cream, heavy pints,
and more bent spoons.
*All ingredients in our products that can be traded in compliance with Fairtrade standards are. In Chocolate Fudge Brownie,
all cocoa, sugar and vanilla are traded in compliance with Fairtrade standards, total 91% excluding liquid ingredients.
Visit www.info.fairtrade.net. See our packaging for more details.
To learn more about our business model, values & ingredients, go to benjerry.com
©Ben & Jerry's Homemade, Inc. 2015 Cows: ©Woody Jackson 1997 21545b
©Ben & Jerry's Homemade, Inc. 2015 Cows: ©Woody Jackson 1997 21545b
AS SO RT ME NT
PINTS
PREMIUM STICKS
DOUBLE PEANUT BUTTER
77567 46925
DOUBLE CARAMEL
77567 13282
ALMOND
77567 13281
DOUBLE CHOCOLATE VANILLA
77567 61370
CONES
STICKLESS
3 GALLON TUBS
OREO
77567 27505*
REESE’S
77567 27506*
MRS. FIELDS
77567 14650
HEATH
77567 09102
VANILLA
77567 27473*
BUTTER PECAN
77567 27484
CHOCOLATE
77567 27470*
STRAWBERRY
77567 27478*
77567 20109 BUTTER PECAN
77567 20100 CHOCOLATE
77567 20111 CHOCOLATE CHIP
77567 20182 CHOCOLATE CHIP COOKIE DOUGH
77567 20101 COFFEE
77567 20122 COOKIES & CREAM
77567 20130 FRENCH VANILLA
77567 20103 MINT CHOCOLATE CHIP
77567 20174 REESE'S® PEANUT BUTTER CUP
77567 20136 ROCKY ROAD
77567 20107 STRAWBERRY
77567 20102 VANILLA
77567 40140 VANILLA LIGHT / NO SUGAR ADDED
STICKS
3 GALLON TUBS
REESE’S CUPS
41000 21489
VANILLA CHOCOLATE
GIANT KING® CONE
77567 00822
TOASTED
ALMOND BAR
41000 05413
OREO® CONE
41000 58729
KING CONE®
41000 05473
ORIGINAL ICE CREAM
ON A STICK
77567 02865
77567 20002 VANILLA
77567 20000 CHOCOLATE
77567 20005 STRAWBERRY
77567 20026 COOKIES ‘N CREAM
77567 20550 RAINBOW SHERBET
77567 20011 MINT CHOCOLATE CHIP
BIRTHDAY
CAKE BAR
41000 27364
SANDWICHES
4oz. CUPS
77567 27923 VANILLA
77567 27927 CHOCOLATE
77567 27924 STRAWBERRY
77567 27929 ORANGE SHERBET
77567 27760 NSA VANILLA
GIRL SCOUTS
THIN MINTS
41000 45489
GIANT VANILLA
SANDWICH
77567 00393
GIANT NEAPOLITAN
SANDWICH
77567 00453
CHOCOLATE CHIP
COOKIE SANDWICH
77567 01808
STRAWBERRY
SHORTCAKE BAR
41000 05414
OREO®
ICE CREAM BAR
77567 02874
WATER ICE STICKS
SANDWICHES
®
MRS. FIELDS® PREMIUM
COOKIE SANDWICH
77567 00489
OREO® SANDWICH
75856 05539
24
CHOCO TACO®
70547 01498
KANDY BARS®
75856 34736
RAINBOW
POP
77567 08519
BIG STICK®
CHERRY
PINEAPPLE POP
77567 40441
BIG STICK®
RED WHITE BLUE
77567 59667
LICK-A-COLOR®
SOUR POP
77567 02080
CREAMSICLE®
BAR
77567 30340
SHOTS
77567 47281
SNOW CONE®
70547 00530
RAINBOW
SHERBET POP-UPS
77567 00314
CYCLONE®
POP
77567 57866
FIRECRACKER JR.™
POP
77567 02810
SCRIBBLERS®
POPS
77567 02804
TROPICAL PARADISE
MANGO
77567 57007
FACE PIECES
FUN FORMATS
STICKLESS
ORIGINAL
VANILLA BAR
75856 01147
CHOCOLATE
ECLAIR BAR
41000 05415
ORANGE
SHERBET POP-UPS
77567 00312
HELLO KITTY®
FACE PIECE
77567 28152
SPONGE BOB™
SQUAREPANTS FACE PIECE
77567 00285
SPIDER-MAN®
FACE PIECE
77567 00284
SOUR PATCH™
FACE PIECE
77567 21390
25
26
27
FREEZER SPECIFICATIONS
VISIMAX Series by IARP
SLIDETOP RIO S Models by AHT
R290 115V / 60 Hz
R290 120V / 60 Hz
Technical Data
UoM
Length:
Depth:
Height:
Net Content:
Gross Content:
Net Weight:
Gross Weight:
Max Ambient Temperature:
Nominal Current:
Energy Consumption:
Technical Data
UoM RIOS100 RIOS125 RIOS175
Length:
Depth:
Height:
Number of Baskets:
Gross Content:
Net Content:
Net Weight:
Gross Weight:
Ambient Temperature:
Nominal Current:
Energy Consumption:
Inches
39.37
49.21
68.9
Inches
25.59
25.59
25.59
Inches
30.16
30.16
30.16
4
5
7
Cu. Ft.
8.4
11.37
17.23
Cu. Ft.
6.71
9.11
13.98
Lbs.
130
146
179
Lbs.
139
157
192
61....95
61....95
61....95
A
3.5
5.1
5.4
kWh/24 h
3.1
4.2
6.4
Fº
Technical Data
UoM
Length:
Depth:
Height:
Number of Baskets (per shelf):
Net Content:
Gross Content:
Net Weight:
Gross Weight:
Max Ambient Temperature:
Nominal Current:
Energy Consumption:
28
31.3
Inches
52.5
Cu. Ft.
8.05
Cu. Ft.
17.34
Lbs.
306
Lbs.
365
Fº
109
9.7
A
kWh/24 h
11.65
8CT
Inches
46.25
Inches
31.375
Inches
38.375
Cu. Ft.
8
306
Lbs.
A
8.7
kWh/24 h
6.0
EIS 55.3
Inches
26.4
Inches
31.2
Inches
77
Cu. Ft.
13.07
Cu. Ft.
17.05
3
Lbs.
49.2
Inches
R404a 115V / 60 Hz
Length:
Depth:
Height:
Capacity:
Gross Weight:
Nominal Current:
Energy Consumption:
R290 115V / 60 Hz
Inches
PUSHCART by Minus Forty Duroline Coldplate Vending Cart
Technical Data
UoM
UPRIGHTS by IARP
Visimax III
319
Lbs.
330
Fº
104
A
9.7
kWh/24 h
6.5
COUNTERTOP by Excellence Industries
R404a 115V / 60 Hz
Technical Data
UoM
Length:
Depth:
Height:
Number of Shelves:
Gross Content:
Net Weight:
Gross Weight:
Ambient Temperature:
Nominal Current:
Energy Consumption:
CTF-3
Inches
24.1
Inches
21.5
Inches
27.2
Cu. Ft.
2.8
3
Lbs.
91
Lbs.
135
Fº
86
A
3.6
kWh/24 h
3.37
29
30
TABLE OF CONTENTS
#1 SELLING BRANDS .................... 4-5
POS VISIBILITY STRATEGY ............... 6-7
FROZEN NOVELTIES ........................ 8-9
PACKAGED ICE CREAM ................... 10-11
MAGNUM ....................................... 12-13
KLONDIKE ...................................... 14-15
POPSICLE ....................................... 16-17
GOOD HUMOR ................................ 18-19
BREYERS ......................................... 20-21
BEN & JERRY’S ............................... 22-23
PRODUCT ASSORTMENT .................. 24-25
BEN & JERRY’S ASSORTMENT ........ 26-27
FREEZER SPECIFICATIONS ................ 28-29
INTRODUCING TALENTI ................... 30
3
Confidential and proprietary. This document contains information intended solely for the use of Unilever Ice Cream and its distributors.
Airheads, Airheads Xtremes and associated logos are owned and licensed by Perfetti Van Melle Benelux B.V., Ben and Jerry’s Homemade, Inc. 2015. Cow: © Woody Jackson 1997. Phish
Food is a registered trademark of Phish, Inc and is used under license, Cherry Garcia is a registered trademark of The Estate of Jerry Garcia and is used under license. The HEATH trademark
and trade dress are used under license. The Hershey trademark and trade dress are used under license. Mrs. Fields is a registered trademark of The Mrs. Fields’ Brand, Inc. Used under
license. OREO and the OREO design are registered trademarks of Mondelez International Group, used under license. REESE’S trademark and trade dress, the Peanut Butter Cup Design
and Orange Background color are trademarks used under license. MARVEL, Amazing Spider-Man, and the distinctive likeness(es) thereof is/are trademark(s) of Marvel Entertainment LLC
and its subsidiaries, and is/are used with permission. Copyright © 2010 Marvel Entertainment, LLC and its subsidiaries. Licensed by Marvel Characters B.V. www.marvel.com. All rights reserved.
©2010 Viacom International Inc. All Rights Reserved. Nickelodeon, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc.
SpongeBob SquarePants created by Stephen Hillenburg. The GIRL SCOUTS® name, mark and all associated trademarks and logotypes, including GIRL SCOUT COOKIES®, THIN MINTS®
and the Trefoil Design are owned by © Girl Scouts of the USA. © 2016 Unilever.