Innovation in Motion

Transcription

PROTON ANNUAL REPORT 2009
Success. Challenges. Responsibility.
PROTON Holdings Berhad (Company No.623177-A)
UNITED
KINGDOM
TURKEY
Cyprus
SYRIA
Lebanon
IRAQ
EGYPT
Cairo
CHINA
IRAN
Kingdom of Bahrain
Qatar
United Arab Emirates
BANGLADESH
TAIWAN
Oman
SAUDI
ARABIA
THAILAND
Yemen
MALAYSIA
BRUNEI
SINGAPORE
INDONESIA
MAURITIUS
AUSTRALIA
SOUTH
AFRICA
The essence of PROTON lies in its cars. With the Group striving to reach new heights with the right car, for
the right market, at the right price and at the right time, PROTON is truly Malaysian ‘Innovation in Motion’
with global presence. By constantly innovating itself, PROTON continues to build a presence in domestic
and international markets.
EVORA – the first new model to be introduced by LOTUS in 13 years, was unveiled at the British
Motorshow in July 2008 to rave reviews from the foreign media.
EXORA – the country’s first homegrown MPV, was officiated by Prime Minister YAB Dato’ Sri Mohd Najib
Bin Tun Abdul Razak in the presence of ‘Bapa PROTON’ Tun Dr Mahathir Mohamad.
A Life Companion
PROTON is synonymous with building cars and mobilising Malaysians. It has brought the country forward by
leaps and bounds in the automobile industry. From our first ever production, the Saga, to the latest launch of
the Exora - Malaysia’s first home-grown MPV, the brand has indeed been faithfully planning, designing, and
manufacturing cars with Malaysians’ needs and wants in mind.
At PROTON, it is our vision to become Asia’s premier automotive brand; a brand that connects with people
and provides products which become life companions.
PROTON has a unique ability to understand people’s needs and provide the right product with efficient service
and genuine quality. We build cars with care for passenger safety and genuine quality in order to provide high
durability and lifelong companionship. Our wide portfolio ensures that we meet smart personality needs in
terms of design, power and size for different age groups so PROTON can be the right companion for life.
It is an integral part of our business and our brand, without which, we would not have either share of market
or share of heart.
1985 marked a momentous year in Malaysia’s history – it was the year in which the country’s first national car
was born.
Today, PROTON has emerged as the only full-fledged car manufacturer in the country. PROTON’s current lineup includes the Saga, Iswara, Wira, Satria, Perdana, Putra, Satria GTi, Juara, Waja, Arena (Jumbuck), Gen.2,
Savvy, Satria Neo, Persona and our very latest, the Exora.
PROTON not only commands a substantial share of the domestic market for passenger cars, but over the years
we have also been building distribution networks in key market centres across the four regions of South East
Asia, the Middle East, United Kingdom/Western Europe and Australia, where PROTON has become a hit with
many car buyers.
The imperative factor for success lies in the people and the products. PROTON employs a brand philosophy
that spells out Companionship.
PROTON’s core values of Companionship are in the areas of placing customers first, even before profits.
Customer satisfaction and lifelong relationships stay at the heart of our organisation. At PROTON, we nurture
the power of humanity. Our attitude remains humble, approachable and thoughtful. Togetherness and
Teamwork make us stronger, better and more proactive. We work towards creating a unique bond between
our staff, customers and our product promise – “Life Companion”.
PROTON constantly strives for manufacturing excellence and continuous quality improvements, while
introducing cost reduction initiatives and vendor rationalisation plans to become a more dynamic and
competitive car manufacturer.
Today, we are able to differentiate ourselves from the others, stand out from the competition, influence
customers’ purchase decision, build customer loyalty and as a result boost the company’s financial performance,
image and brand.
PROTON 2009 ANNUAL REPORT
1
Corporate Mantra & Core Values
The PROTON Way
PROTON employees are dedicated to the Group’s long-term success.
Every PROTON employee shall operate under the Group’s shared
values and rely on these values to guide their behaviour with each
other and the customers. These values form the foundation of how
we work and conduct business.
2
Corporate Mantra & Core Values
Core Ideology
Audacious Goal
Purpose
Driving Malaysia’s transformation into a leader in
We are a passionate group of people working
technology and quality.
together, creating exhilarating products and services
for global markets, synonymous with great styling,
Vivid Description
innovation and leading technology.
We deliver innovative and superior quality products
and services. Our brands inspire confidence and pride.
Core Values
Quality
Teamwork
We make products that work the first time, every
We trust, respect and share knowledge to foster
time.
teamwork at the workplace.
Customer Focus
Speed
Customers are the source of our income. We deliver
We have a “can-do” attitude and will not rest until
on our promises to our customers’ satisfaction.
the problem is solved. We have an inherent sense
of urgency in everything we do.
Innovation
We challenge convention, always seeking new and
Caring
better ways of doing things. We view change as
As a responsible corporate citizen, we invest in safety,
opportunity.
health and the environment.
3
PROTON’s Policies
Environmental,
Health and Safety Policy
The Company’s mission is to strive towards excellence
• Provide adequate information and assistance
in all aspects of PROTON’s operations. In achieving
to our employees and our neighbours to avoid
our goal, it is necessary to promote and protect the
unacceptable effects on the environment.
health and safety of PROTON employees and ensure
that the environment is unharmed.
To assist the Company in achieving our goals, we
shall work together and towards this end, employees
The Group is committed to providing a conducive,
shall:-
safe and healthy working environment for our
• Abide by all rules and regulations concerning the
employees and to ensure this, it is our policy to:-
• Take responsibility for the safety and health of
• Utilise
our employees;
workplace;
all
the
facilities
provided
by
the
management in a safe and proper manner;
• Provide the appropriate resources;
• Maintain good work practices;
• Take all action necessary to remedy any non-
• Actively participate in all the Environmental,
compliance;
• Monitor
and
maintain
high
standards
Health and Safety (EHS) programmes.
in
environmental protection as well as health and
This is our objective and it is our intention to put
safety measures.
this EHS Policy into action and to make it our way
of life.
In implementing the Company’s policy, we shall,
where reasonably practicable:• Comply with all rules and regulations concerning
the environment, health and safety;
• Provide all the necessary facilities and equipment
for the employees;
• Actively promote programmes for the employees
to instill awareness for the safety and health of the
employees, our business associates and the
public;
4
Environment, health and safety are our priority.
PROTON’s Policies
Quality Policy
To achieve the above commitment, PROTON will:• Ensure quality as the Number One work ethics in all operations;
• Establish an effective and efficient Quality System based on the requirements of ISO
9001:2008 standards;
• Provide adequate skills and knowledge to all levels of personnel through systematic and
structured training programmes;
• Provide a culture and environment of continuous learning, improvement and innovation
towards total quality excellence;
• Provide a conducive, safe and healthy working environment in which people like to
work and prosper.
5
PROTON 2009 Annual Report
Contents
02 Corporate Mantra & Core Values
04 PROTON’s Policies
10 Financial Calendar
11 Key Financial Indicators
12 Summary of Financial Highlights for Five Years
16 Corporate Profile
20 Awards and Recognition
22 Corporate Information
24 Group Operations
26 Board of Directors
28 Profile of Directors
36 PROTON Group Management Committee Members
38 Other Senior Officers
42 Chairman’s Statement
58 Managing Director’s Review
6
68
138
156
160
166
172
180
283
286
292
293
295
Operations Review
Statement on Corporate Governance
Additional Compliance Information
Statement on Internal Control
Risk Management
Calendar of Events 2008 - 2009
Statutory Financial Statements
Shareholding Statistics
Properties Owned by PROTON Group
Share Price and Volume Traded
Notice of Annual General Meeting
Statement Accompanying the Notice
of Annual General Meeting
Form of Proxy
7
Passion to Innovate
Passion to
Innovate
By pushing the envelope
of innovation, PROTON
strives to build vehicles
that
go
beyond
the
expected.
Financial Calendar
27 Aug 2008
Announcement of Unaudited First
(1st) Quarter results for the period
14 Jan 2009
ended 30 June 2008
Date of Payment of the interim
dividend of 5 sen (less 25%
income tax) for the financial
year ended 31 March 2009
28 Aug 2008
27 Nov 2008
Fifth
(5th)
Annual General Meeting
Announcement
of
27 Feb 2009
Announcement
Third
(3rd)
of
Unaudited
Quarter results for the
period ended 31 December 2008
Unaudited
Second (2nd) Quarter results for
the period ended 30 September
2008 and declaration of an interim
29 May 2009
Announcement
Fourth
(4th)
of
Unaudited
Quarter results for the
period ended 31 March 2009
dividend of 5 sen per share (less
25% tax) for the financial year
ended 31 March 2009
15 Dec 2008
30 Jul 2009
of
dividend of 5 sen per share (less
ended 31 March 2009
30 Jul 2009
21 August 2009
Sixth (6th) Annual General Meeting
Audited
accounts for the financial year
ended 31 March 2009
Date of Entitlement to the interim
25% tax) for the financial year
10
Announcement
Notice of Sixth (6th)
Annual General Meeting
Key Financial Indicators
Basic Earnings Per Share (Sen)
Net Assets Per Share (RM)
10.7
10.7
9.9
9.5
80.6
9.3
33.6
8.5
(54.9)
(107.3)
2005
2006
2007
2008
2009
Dividend Paid (RM Million)
2005
2006
2007
2008
2009
Retained Earnings
Carried Forward (RM Million)
4,916.9 4,908.7
137.3
4,476.2
4,291.7
4,153.9
54.9
27.5
2005
2006
2007
20.6
2008
2009
2005
2006
2007
2008
2009
11
Summary of Financial Highlights
for Five Years
Balance Sheets as at 31 March
RM’ Million
2009
2008 2007 2006
2005
2,827.1 3,150.4 3,169.5 3,302.9 3,288.9
- 29.0 431.7 158.4 195.6 10.4 5.7 24.1 29.0 275.2 165.4 192.7 10.4 - 9.9 29.0 169.1 169.8 223.6 10.4 - 10.0 29.0 18.0 160.4 245.3 10.4 105.8 10.1
29.0
14.3
165.6
251.8
6.3
38.4
NON-CURRENT ASSETS
Property, plant
and equipment Prepaid land lease
payments Goodwill Intangible assets Associated companies Jointly controlled entities Investments Deferred tax assets TOTAL NON-CURRENT ASSETS 3,657.9 3,847.2 3,781.3 3,881.8 3,804.4
CURRENT ASSETS
Inventories Receivables Current investments Deposits, bank and
cash balances
1,395.1 1,080.3 15.3 1,100.3 1,099.0 20.8 1,273.6 1,192.0 73.4 1,389.0 1,244.0 212.0 967.1
1,403.2
201.5
913.9 1,226.0 626.5 1,586.0 2,454.7
TOTAL CURRENT ASSETS 3,404.6 3,446.1 3,165.5 4,431.0 5,026.5
36.4 - - - -
7,098.9 7,293.3 6,946.8 8,312.8 8,830.9
Non-current assets held for sale TOTAL ASSETS 12
Balance Sheets as at 31 March
RM’ Million
2009
2008 2007 2006
2005
Share capital Other reserves Retained earnings 549.2 398.5 4,153.9 549.2 395.8 4,476.2 549.2 389.7 4,291.7 549.2 412.7 4,908.7 549.2
393.8
4,916.9
Equity attributable to
equity holders of the
company Minority interest 5,101.6 - 5,421.2 - 5,230.6 - 5,870.6 - 5,859.9
0.3
TOTAL EQUITY 5,101.6 5,421.2 5,230.6 5,870.6 5,860.2
101.5 12.2 230.5 2.4 181.6 0.8 100.3 0.8 759.6
1.1
EQUITY
NON-CURRENT LIABILITIES
Long term liabilities Deferred tax liabilities TOTAL NON-CURRENT LIABILITIES 113.7 232.9 182.4 101.1 760.7
CURRENT LIABILITIES
Payables Taxation Short term borrowings
1,571.3 6.3 306.0
1,524.0 1.6 113.6
1,367.2 2.2 164.4
1,519.4 16.9 804.8
1,979.5
2.6
227.9
TOTAL CURRENT LIABILITIES 1,883.6 1,639.2 1,533.8 2,341.1 2,210.0
TOTAL LIABILITIES 1,997.3 1,872.1 1,716.2 2,442.2 2,970.7
TOTAL EQUITY AND LIABILITIES 7,098.9 7,293.3 6,946.8 8,312.8 8,830.9
13
Summary of Financial Highlights for Five Years
Income Statements as at 31 March 2009
RM’ Million
2009
2008 2007 2006
2005
Revenue 6,486.6 (Loss)/Profit
before taxation (319.2)
(Loss)/Profit after taxation (301.8)
Retained earnings attributable
to shareholders 4,174.5 Dividend (20.6)
Retained earnings carried forward 4,153.9 5,621.6 4,687.3 7,796.9 8,483.3
144.3 184.6 (618.1)
(589.5)
18.0 46.7 399.3
442.4
4,476.2 - 4,476.2 4,319.2 (27.5)
4,291.7 4,963.6 (54.9)
4,908.7 5,054.2
(137.3)
4,916.9
SHARE INFORMATION
Per Share
Basic (loss)/earnings (sen) Dividend paid (sen)
Net assets (RM)
(54.9)
5.0 9.3 33.6 - 9.9
(107.3)
5.0 9.5 8.5 10.0 10.7 80.6
25.0
10.7
Issued share capital (‘000)
549,213 549,213 549,213 549,213 549,213
14
15
Corporate Profile
PROTON was incorporated on 7 May 1983 with three primary
national policy objectives:
• To spearhead the automotive industrialisation
process and manufacturing industries;
• To acquire/upgrade technology and industrial
skills
within
industry; and
the
automotive
manufacturing
• To strengthen the international competitiveness
of Malaysia’s industrial capability.
PROTON commands a substantial share of the domestic market for passenger cars and over
the years has made its presence in the following regions:
• ASEAN
• China
• Indian Subcontinent
• Middle East - North Africa
• United Kingdom/Western Europe
• Australia
• South Africa
16
17
Corporate Profile
The much-awaited Exora in production.
The main business activities of the Group encompass vehicle engineering, research and
development, manufacturing, distribution, sales and after-sales services. The Group is also
involved in financial services and property management in supporting the main business
activities.
The Group designs and produces cars for diverse consumer preferences. The current portfolio
of PROTON models includes the reliable family-sedan Waja, the stylish Gen.2, the elegant
Perdana V6, the versatile Arena (Jumbuck), the proven Saga range, the fun-to-drive Savvy,
the desirable sporty Satria Neo, the ‘2008 Best Model of the Year’ winner, the Persona, and
Malaysia’s first home-grown MPV, the Exora. The Group also has in its portfolio, the worldrenowned Lotus sports cars, with models such as Elise, Esprit, Exige, Europa and the latest
being the Evora to suit a range of customer demands and preferences.
18
Corporate Profile
The Group conducts research in its centres in Malaysia and the United Kingdom on
new technologies to create cars that are unique in both design and driving performance.
Through Lotus, the Group provides comprehensive and versatile consultancy services to
many of the world’s OEMs and Tier 1 suppliers.
Currently, the Group has approximately 11,500 employees who are involved in the whole
value chain of the business, from research, design, development, testing, stamping, casting,
machining and assembly to marketing, distribution, after-sales services as well as corporate
services.
Strong customer orientation and competitively priced products are the foundation
of our business and essential to our success. We aim to maintain market leadership by
continuing to develop innovative products and satisfy our customers’ needs better and
enhance profitability.
The Lotus Exige.
19
Awards and Recognition
PROTON received the following awards from various
organisations as testimony of the Group’s efforts in leading
the Malaysian automotive industry and making in-roads in
branding and motorsports.
Awards 2009
•
•
•
•
Frost & Sullivan Asia Pacific Automotive Awards
- Best Model of the Year (Malaysia) 2009 for Proton
Saga.
Reader’s Digest Trusted Brand 2009 Gold Award
for Car Category.
Asian Auto - VCA Auto Industry Awards 2009
- Best Local Assembly MPV for Exora.
- Best Local Assembly Sports Car for Satria Neo
CPS.
Awards 2008
•
•
20
Reader’s Digest Trusted Brand 2008 Gold Award for
Car Category.
- Best People’s Car Award for PROTON Saga.
•
•
•
•
•
•
- Best Comeback Brand Award for PROTON.
China Press’ 2008 Chinese New Year Greeting
Advertisement Award, Full Colour Category.
Frost & Sullivan’s 2008 Asean Automotive Awards
- 2008 Best Model of the Year Award for the
Persona.
Frost & Sullivan Malaysian Manufacturing
Excellence Awards 2008 - Silver Certificate of Merit
for Shah Alam Plant.
Frost & Sullivan Asia Pacific Automotive Awards
- Best Model Of The Year (Malaysia) 2008 for
Proton Persona.
Frost & Sullivan Malaysian Manufacturing
Excellence Awards 2008 - Gold Certificate of Merit
for Tanjung Malim Plant.
Awards 2007
•
•
for Car Category.
The Malay Mail declared the PROTON Satria Neo,
winner of the Coolest Car of 2006.
Awards 2006
•
•
for Car Category.
Nanyang Siang Pau’s 2006 Chinese New Year
Greeting Advertisement Award - Full Colour
Category - 5th Runner Up.
Awards 2005
•
•
•
Reader’s Digest Super Brand 2005 Gold Award
for Car Category.
Merdeka Millennium Endurance Race 2005
- 1st place-Overall and Class ‘O’ Winner.
Malaysian Rally Championship 2005 - Overall Class
Winner P10 Category.
Awards 2004
•
•
•
Malaysia’s Best Brand Award.
National Creativity & Innovation Award 2004.
PROTON Waja - 4.5 star out of 5 star rating for
being the Most Economical and Greenest Sedan
in Australia.
Awards 2003
•
•
•
Industry Excellence Award 2003, Quality
Management Category III.
Industry Excellence Award 2003.
Best Landscape Competition (First Place - Factory
Category).
Awards 2002
•
•
•
•
•
•
Best Landscape Competition (Second Place Factory Category).
Appreciation Award for Contribution to the
Development of Malaysian Motorsports for 2002.
KPMG/The Edge Shareholder Value Award 2002
Sectoral Winner - Industrial Market. The award
measured economic profit as a percentage of
invested capital.
Highest Increase in Turnover Award among
companies listed on the then Kuala Lumpur Stock
Exchange (now Bursa Malaysia Securities Berhad)
for financial year 2002-2003.
Motor Vehicles and Transport Equipment Sector
Leader Award among the top 1,000 Malaysian
companies.
Highest Increase in Net Profit Award among
companies listed on the then Kuala Lumpur
Stock Exchange for financial year 2002-2003.
21
Corporate Information
Board of Directors
Date of Appointment
Dato’ Mohd Nadzmi Bin Mohd Salleh
Chairman/Non-Independent Non-Executive Director
1 January 2009
Dato’ Haji Syed Zainal Abidin B Syed Mohamed Tahir
Managing Director
1 January 2006
Tuan Haji Abdul Jabbar Bin Abdul Majid
Independent Non-Executive Director
12 April 2004
Tuan Haji Abdul Kadir Bin Md Kassim
10 March 2005
Dato’ Michael Lim Heen Peok
15 September 2006
Datuk Zalekha Binti Hassan
Non-Independent Non-Executive Director
11 February 2008
Encik Oh Kim Sun
13 May 2009
Dato’ Mohammed Azlan Bin Hashim
17 December 2004
22
(Resigned w.e.f. 1 January 2009)
Board Executive Committee (“Exco”)
Auditors
• Dato’ Mohd Nadzmi Bin Mohd Salleh – Chairman
(Appointed w.e.f. 1 January 2009)
• Dato’ Syed Zainal Abidin B Syed Mohamed Tahir
• Dato’ Michael Lim Heen Peok
• Ms Vimala Menon
• Dato’ Mohammed Azlan Bin Hashim
(Resigned w.e.f 1 January 2009)
PricewaterhouseCoopers
(Chartered Accountants)
Level 10, 1 Sentral, Jalan Travers
Kuala Lumpur Sentral, PO Box 10192
50706 Kuala Lumpur, Malaysia
Tel : 03 - 2173 1188
Fax : 03 - 2173 1288
Board Audit Committee
• Encik Oh Kim Sun – Chairman
(Appointed w.e.f. 1 June 2009)
• Tuan Haji Abdul Jabbar Bin Abdul Majid
(Re-designated from Chairman to Member
on 1 June 2009)
• Tuan Haji Abdul Kadir Bin Md Kassim
Board Risk Management Committee
• Tuan Haji Abdul Kadir Bin Md Kassim – Chairman
• Datuk Tan Kim Leong
• Dato’ Zainuddin Bin Che Din
(Appointed w.e.f. 1 October 2008)
Board Nomination &
Remuneration Committee
• Encik Ahmad Tajuddin Bin Abdul Carrim
• Encik Md Ali Bin Md Dewal
Registered Office
PROTON Centre of Excellence
KM 33.8, Westbound Shah Alam Expressway
47600 Subang Jaya, Selangor Darul Ehsan
Tel : 03 - 8026 9741
Fax : 03 - 8026 9744
Registrar
Tenaga Koperat Sdn Bhd
Level 17, The Gardens, North Tower, Midvalley City
Lingkaran Syed Putra, 59200 Kuala Lumpur
Tel : 03 - 2264 3883
Fax : 03 - 2282 1886
Stock Exchange Listing
Main Board of Bursa Malaysia Securities Berhad
Company Secretary
Encik Mohd Nizamuddin Bin Mokhtar (LS 006128)
Investor Relations
Encik Kelvin Low
Board Disciplinary Committee
• Tuan Haji Abdul Kadir Bin Md Kassim
• Tuan Haji Abdul Jabbar Bin Abdul Majid
• Tuan Haji Yusof Bin Ahmad
23
Group Operations
PROTON Holdings Berhad
Engineering Services
Manufacturing
Lotus Advance Technologies Sdn Bhd (100%)
Proton Tanjung Malim Sdn Bhd (100%)
Proton Engineering Research Technology
Perusahaan Otomobil Nasional Sdn Bhd (100%)
Sdn Bhd (100%)
Proton Automobiles China Ltd (BVI) (100%)
Lotus Group International Limited (100%)
Goldstar Proton Automobiles Co Ltd (49%)*
Group Lotus Plc (100%)
PT Proton Cikarang Motors (Indonesia) (100%)
Lotus Cars Ltd (100%)
Miyazu (Malaysia) Sdn Bhd (51%)
Lotus Engineering Ltd (100%)
Lotus Engineering Co Ltd (Shanghai) (100%)
Lotus Engineering (M) Sdn Bhd (100%)
Lotus Body Engineering Ltd (100%)
Lotus Lightweight Structures Holdings Limited
(formerly known as Holden Lightweight
Structures Limited) (100%)
Lotus Lightweight Structures Limited (formerly
known as Holden Aluminium Worcester Limited)
(100%)
Lotus Motorsport Ltd (100%)
Lotus Holdings Inc (USA) (100%)
Lotus Engineering Inc (100%)
Lotus Cars USA Inc (100%)
*Note: Refer to Note 43(c) to the Financial Statements
24
Sales & Distribution
Investee & Associate Companies
Proton Marketing Sdn Bhd (100%)
Exedy (Malaysia) Sdn Bhd (45%)
Proton Edar Sdn Bhd (100%)
Netstar Advanced Systems Sdn Bhd (40%)
Proton Cars (UK) Ltd (100%)
PHN Industry Sdn Bhd (35%)
Proton Cars Australia Pty Limited (100%)
Marutech Elastomer Industries Sdn Bhd (25%)
Proton Motors (Thailand) Limited (100%)
Vina Star Motors Corporation (Vietnam) (25%)
Proton Singapore Pte Ltd (100%)
Aluminium Alloy Industries Sdn Bhd (19%)
Proton Parts Centre Sdn Bhd (55%)
Technomeiji Rubber Sdn Bhd (15%)
PT Proton Edar Indonesia (95%)
Peps-JV Sdn Bhd (10.50%)
Ara Borgstena Sdn Bhd (6.67%)
Property
Others
Proton Hartanah Sdn Bhd (100%)
Yayasan Proton
Proton Properties Sdn Bhd (100%)
Lotus Pension Trustees Ltd
Proton City Development Corporation
Lotus Cars Foundation
Sdn Bhd (40%)
Financial Services
Proton Commerce Sdn Bhd (50%)
Lotus Finance Ltd (49.9%)
Proton Finance Ltd (49.99%)
25
Board of Directors
Encik Oh Kim Sun
26
Datuk Zalekha
Binti Hassan
Dato’ Mohd Nadzmi
Bin Mohd Salleh
Dato’ Haji Syed Zainal Abidin
B Syed Mohamed Tahir
Dato’ Michael
Lim Heen Peok
Tuan Haji Abdul
Jabbar Bin Abdul Majid
Tuan Haji Abdul
Kadir Bin Md Kassim
27
Profile of Directors
Dato’ Mohd Nadzmi Bin
Mohd Salleh
Aged 55, Malaysian
Dato’ Mohd Nadzmi Bin Mohd Salleh was appointed Chairman
of PROTON on 1 January 2009. He is also the Chairman of
various subsidiaries and Board Committees within the
PROTON Group of Companies.
Dato’ Mohd Nadzmi, who graduated with a Bachelor of Arts in Economics from Ohio University,
United States of America (“USA”), also holds a Bachelor of Science in Chemistry and Mathematics from
Ohio University and a Master of Arts in Economics and Statistics from Miami University, USA.
Dato’ Mohd Nadzmi began his career as a lecturer in the Faculty of Economic Resources and
Agriculture in Universiti Pertanian Malaysia. Thereafter he held various executive positions in
Petroleum Nasional Berhad and Heavy Industries Corporation Malaysia Berhad. He then left to join
Edaran Otomobil Nasional Berhad as Manager in the Marketing Services Department in 1984, and
later assumed the positions of Executive Director and Chief Executive Officer. In 1993 Dato’ Mohd
Nadzmi was appointed Managing Director of Perusahaan Otomobil Nasional Berhad, a post he held until
1996.
Dato’ Mohd Nadzmi is also currently the Executive Chairman of Nadicorp Holdings Sdn Bhd, Express
Rail Link Sdn Bhd, Trisilco Folec Sdn Bhd, and Chairman of J.T. International Berhad. He sits on
the Boards of Ranhill Utilities Berhad, J.T. International Berhad, V.S. Industry Berhad, Konsortium
Transnasional Berhad, Transocean Holdings Bhd and several private limited companies.
Dato’ Mohd Nadzmi has attended all Board Meetings held since his appointment during the Financial
Year. He has no conflict of interest with the Company and does not have any family relationships with
any director and/or major shareholder of the Company. He has had no conviction for any offences
within the past ten (10) years.
28
29
Dato’ Haji Syed Zainal Abidin
Managing Director
Aged 47, Malaysian
Dato’ Haji Syed Zainal Abidin B Syed Mohamed Tahir was
appointed Managing Director of PROTON on 1 January
2006. He also sits on the Boards of various subsidiaries
within the PROTON Group of companies.
Dato’ Haji Syed Zainal Abidin, who graduated with a
Bachelor of Science in Engineering from the University of
Maryland, USA, began his career as a Project Engineer with
Petronas Gas Sdn Bhd in 1987, prior to joining Petroliam
Nasional Berhad in 1992 as the Senior Executive of
Corporate Planning & International Business Development.
He then left to join HICOM Holdings Berhad in 1995, where
he assumed various senior positions in the company.
Dato’ Haji Syed Zainal Abidin lent his expertise to PERODUA
when he was appointed Senior General Manager in 1999.
Subsequently, he was appointed Executive Director of
PERODUA Auto Corporation Sdn Bhd in 2002, and later
promoted to Deputy Managing Director in October 2005.
Dato’ Haji Syed Zainal Abidin has attended all Board
Meetings with the exception of one (1) meeting held during
the Financial Year. He has no conflict of interest with the
Company and has no family relationships with any director
and/or major shareholder of the Company. He has had no
conviction for any offences within the past ten (10) years.
30
Tuan Haji Abdul Jabbar Bin
Abdul Majid
Aged 64, Malaysian
Tuan Haji Abdul Jabbar Bin Abdul Majid was appointed as a
Director of PROTON on 12 April 2004. He is a Fellow Member
of the Institute of Chartered Accountants, Australia, as well
as a member of the Malaysian Institute of Accountants. He
is also a member of the Executive Council of the Malaysian
Institute of Certified Public Accountants (“MICPA”).
Tuan Haji Abdul Jabbar began his career in 1974 as Senior
Manager in the Internal Audit and Organisation
Department of Bank Pertanian Malaysia. In 1977, he
joined KPMG Malaysia as Manager and was admitted
to the partnership two years later. In 1993, he was promoted
to Deputy Senior Partner and was made Senior Partner in
1995, a position he held until his retirement in 2000.
Tuan Haji Abdul Jabbar then joined Malaysia Derivatives
Exchange Berhad in 2001 and retired as Executive Chairman
on 28 February 2004. He was a past president of MICPA.
He was an Adjunct Professor of the Faculty of Economics
and Accounting of the International Islamic University and
a member of the Senate of the Open University Malaysia
Board.
He is currently a member of the Board Audit Committee of
the Company. Apart from PROTON, he also sits on the Boards
of Tradewinds Corporation Berhad (“Tradewinds”), Opcom
Holdings Berhad and Bank Muamalat Malaysia Berhad
(“Bank Muamalat”). He is Chairman of the respective Board
Audit Committees of Tradewinds and Bank Muamalat.
Tuan Haji Abdul Jabbar has attended 8 out of 9 Board
Meetings held during the Financial Year. He has no conflict
of interest with the Company and has no family relationships
with any other director and/or major shareholders of the
Company. He has had no conviction for any offences within
the past ten (10) years.
31
Tuan Haji Abdul Kadir Bin
Md Kassim
Aged 69, Malaysian
Tuan Haji Abdul Kadir Bin Md Kassim was appointed to
the Board of PROTON Holdings Berhad on 10 March 2005.
He serves as the Chairman of the Board Risk Management
Committee. He is also a member of the Board Audit
Committee and Board Disciplinary Committee of the
Company.
Tuan Haji Abdul Kadir holds a Bachelor of Laws Degree from
the University of Singapore. He served in the Malaysian
Administrative and Diplomatic Service and in the Judicial
and Legal Service between 1966 and 1973, holding various
positions. He is currently the Managing Partner of Messrs
Kadir, Andri & Partners.
Tuan Haji Abdul Kadir is a director of Petroliam Nasional
Berhad (“Petronas”), UEM Group Berhad, UEM Land Holdings
Berhad, Suria Capital Holdings Berhad, TIME dotCom Berhad,
Sino Hua-An International Berhad, Danajamin Nasional
Berhad and Cement Industries of Malaysia Berhad. He is also
a Director of a few private companies.
He is Chairman of the Exchange Committee of the Labuan
International Financial Exchange as well as a member of
the Investment Panel of the Lembaga Tabung Haji and
Corporate Debt Restructuring Committee.
Tuan Haji Abdul Kadir has attended all Board Meetings
held during the Financial Year. He has no conflict of interest
with the Company and has no family relationships with any
director and/or major shareholders of the Company. He has
had no conviction for any offences within the past ten (10)
years.
32
Dato’ Michael
Lim Heen Peok
Aged 61, Malaysian
Dato’ Michael Lim was appointed to the PROTON Board on
15 September 2006 and is a Member of the Board Executive
Committee, Board Audit Committee and Board Nomination
& Remuneration Committee. Dato’ Lim also sits on the
Boards of various companies within the PROTON Group.
After graduating with an honours degree in Engineering
from the University of Strathclyde, United Kingdom, Dato’
Lim began his career with the UMW Group in 1975 in
various senior managerial positions. In 1986 Dato’ Lim was
appointed the Managing Director / Chief Executive Officer
of UMW Toyota Motor Sdn Bhd, a joint venture company
between UMW and Toyota Motor Corporation of Japan.
Dato’ Lim retired in 2004.
Currently, Dato’ Lim is the Chairman of Furniweb Industrial
Products Bhd, an export oriented manufacturing company
with plants in Malaysia and Vietnam.
Dato’ Lim has attended 8 out of 9 Board Meetings
held during the Financial Year. He has no conflict of interest
with the Company and has no family relationships with any
other director and/or major shareholders of the Company.
He has had no conviction for any offences within the past
ten (10) years.
33
Datuk Zalekha Binti
Hassan
Non-Independent Non-Executive Director
Aged 56, Malaysian
Datuk Zalekha Binti Hassan was appointed as a Director
of PROTON on 11 February 2008. She is currently the
Deputy Secretary General of Operations at the Ministry of
Finance.
She holds a Bachelor of Arts (Hons) from University
Malaya.
Datuk Zalekha was previously with Konsortium Baja
Nasional Berhad, Tenaga Nasional Berhad, Putrajaya
Holdings, Multimedia Development Corporation (“MDEC”)
and Penang Port Sdn Bhd.
Currently, Datuk Zalekha is a Director of Telekom Malaysia
Berhad and Perbadanan Kemajuan Negeri Selangor
(“PKNS”).
Datuk Zalekha has attended 6 out of 9 Board Meetings held
during the Financial Year. She has no conflict of interest with
the Company and has no family relationships with any other
director and/or major shareholders of the Company. She
has had no conviction for any offences within the past ten
(10) years.
34
Encik Oh Kim Sun
Aged 61, Malaysian
Encik Oh Kim Sun was appointed to the Board of PROTON
Holdings Berhad on 13 May 2009 and Chairman of the
Board Audit Committee on 1 June 2009.
Encik Oh is a qualified accountant and member of the
Malaysian Institute of Certified Public Accountants
(“MICPA”). He began his career with Coopers & Lybrand
in London and subsequently moved up the corporate
ladder, assuming positions such as Finance Director of Taiko
Plantations Sdn Bhd, Financial Controller of ICI Malaysia
and Finance Manager (Secondment) of ICI’s Headquarters
in London, overseeing Northern Europe. In 1994, he led
the successful management buyout of ICI’s Malaysian
operations and was appointed Group Executive Director of
Chemical Company of Malaysia Berhad until 2003.
Currently Encik Oh serves on the Board of Directors of several
public companies namely, UEM Land Holdings Berhad (“UEM
Land”), Pharmaniaga Berhad (“Pharmaniaga”), Faber Group
Berhad (“Faber”) and Nikko Electronics Berhad (“Nikko”).
He is also a Director of IMPAX Laboratories Inc (“IMPAX”),
a company listed on National Association of Securities
Dealers Automated Quotations (“NASDAQ”).
He is the Chairman of the Audit Committees of UEM Land,
Faber and Pharmaniaga as well as a member of the Audit
Committees of Nikko and IMPAX. In addition, he is the
Chairman of the Nomination and Option Committee of
Nikko and serves on the Nomination and Remuneration
Committee of UEM Land as well as the Investment
Committee of Pharmaniaga.
Encik Oh has no conflict of interest with the Company and
has no family relationships with any other director and/
or major shareholders of the Company. He has had no
conviction for any offences within the past ten (10) years.
35
PROTON Group Management
Committee Members
Sitting (left to right)
01
02
Hasnah Binti Ismail
Director,
Group Human Resource Division Dato’ Haji Syed Zainal Abidin
Managing Director
03
Michele Kythe Lim Beng Sze
General Manager,
Group Legal Division
Claudius Meynert
Director, Export Markets Division
06
Mohamad Shukor Bin Ibrahim
Chief Executive Officer,
Proton Edar Sdn Bhd
Standing (left to right)
04
36
Tajul Zahari Bin Abu Bakar
Director, Engineering Division
05
05
04
01
07
Dr Wolfgang Karl Epple
Director, Group Quality Division
10
Razif Bin Ahmad
Director, Group Procurement Division
08
Vimala Menon
Director, Finance & Corporate
Affairs Division
09
07
06
08
02
09
10
03
Mohd Nizamuddin Bin Mokhtar
General Manager, Group Secretarial
& Compliance Division
37
Other Senior Officers
01 Muhammad Aris Bin Anuar
General Manager,
Manufacturing
02 Zahari Bin Husin
General Manager,
Product Marketing
03 Hazrin Fazail Bin Haroon
01
02
03
General Manager,
Product Planning
04 Datuk Abdul Razak Bin
K P Dawood Sultan
General Manager,
Group After Sales
05 Peter Anthony Das
04
General Manager,
Marketing & Branding
05
Heads of International Subsidiaries
10 Michael J Kimberley
Chief Executive Officer,
Group Lotus Plc
11 Brian Collier
Managing Director,
Proton Cars (UK) Ltd
12 John Startari
10
38
11
12
Managing Director,
Proton Cars Australia
Pty Limited
06 Dr Badrulhisham Bin
Mohd Ghazali
Senior Manager,
Corporate Planning
07 Muhammad Amyzaddin
Bin Raya
Senior Manager,
Group Corporate
Communications
08 Low Pheng
06
07
08
09
General Manager,
Group Internal Audit
09 Mohd Amin Bin Putih
Senior Manager,
Group Risk Management
13 Moses Tan
Managing Director,
Proton Singapore Pte Ltd
14 Ricky Too Heng Keong
13
President Director,
PT Proton Edar Indonesia
14
39
Steering Ahead
Steering Ahead
The Company navigates
through challenges and
builds on strengths to
scale
new
PROTON’s
heights
in
quest
to
become a world class
company.
Chairman’s Statement
As the new Chairman of the Company and on behalf of the
Board of Directors, I am pleased to present the Annual Report
and Audited Financial Statements of the PROTON Group for
the Financial Year ended March 31, 2009.
Industry Overview
The year under review witnessed a tremendous improvement in motor vehicle sales in the
first six months from April 2008 to September 2008. This uptrend, which began from the
second half of 2007, was a welcome relief to the industry but unfortunately the momentum
could not be maintained. After recording peaks of more than 50,000 sales in April, July and
September 2008, the Total Industry Volume (TIV) saw a significant drop of 21% in the second
half of our fiscal year. From October 2008 until March 2009, monthly TIV struggled to breach
the 40,000 mark due to the global economic meltdown marked by the collapse of major
financial institutions in the United States. This was further compounded by the increase in
petrol prices which reached its apex in October 2008 followed by the customary slow months
of November and December.
Despite the lagging industry sales in the second half of the year under review, the Malaysian
Automobile Association’s (MAA) cautiously optimistic forecast of 510,000 for 2008 was
decisively and pleasantly surpassed by a 7% margin when the TIV breached the 500,000 mark
only for the second time when it recorded its second highest number in history of 548,115.
In terms of segmentation, the performance of passenger car sales was simply
record-breaking. MAA’s careful projection of 463,000 units was convincingly exceeded when
the passenger car TIV registered sales of 497,459; the highest number achieved ever, an
improvement of more than 12% compared to 2007, driven mainly by the positive consumer
sentiments during the first nine months of 2008.
Primary factors that contributed to the resurgence of the industry included the introduction
of new models at highly competitive and consumer-friendly prices; attractive and creative
financing schemes for car buyers as a result of aggressive sales campaigns; and a strong
economic growth of 5.75% in 2008.
42
43
Moving forward, MAA has forecasted a decrease in TIV to 480,000 for 2009 or a 12.4%
decline, with passenger car TIV also estimated to shrink to 436,800 or a drop of 12.2% over
2008. Although cautious, the forecast is well founded on the current global financial and
economic climate, reiterated by the contraction of GDP growth. Other factors that might
negatively impact car sales are the drastically fluctuating oil and commodity prices as well
as unfavourable FOREX rates.
Be that as it may, we are grateful for the Government’s recent announcement in March 2009
recognising the automotive sector as being among the major industries with potential for
further development, in light of its contribution to the growth of the nation. As part of the
Second Stimulus Package, the Government was cognisant of the less than encouraging sales
performance in the automotive industry, particularly in the second half of the year under
review, with many companies in the automotive eco-system facing difficulties. In view of
this, the Government generously allocated an additional RM200 million to the Automotive
Development Fund to continue supporting the development of the automotive industry,
in particular the vendor community, as well as to establish the Automotive Institute of
Malaysia.
PROTON at Hari Peneroka, Felda Maokil.
To further underline its commitment to the sustainability of the industry, the Government,
in a joint effort with the private sector, agreed to assist with the auto-scrapping scheme
for PROTON and PERODUA. Under the scheme, a discount of RM5,000 will be given to
car owners who trade in their cars of any make which are at least 10 years old for the
purchase of new cars. The Government will finance part of the discount borne by PROTON
or PERODUA. This scheme is intended to stimulate car sales as well as increase the safety and
roadworthiness of the vehicles currently on the road, whilst reducing carbon emissions.
Additionally, PROTON remained true to its philosophy of producing the right car at the right
time, price and market, in our aspiration to become a regionally competitive automotive
44
company by creating value and earning customers’ trust through the quality and innovation
of our products and people.
We are aware that there is an increasing demand for compact vehicles which are
competitively priced, economical, efficient and safe and on this premise, PROTON will
continue to be creative and innovative in our sales and marketing strategies while offering
products that cater to the needs of today’s consumers.
Financial Performance
The markedly improved market condition during the first half of the year under review saw
an improvement in terms of sales and revenue for PROTON. With sales increase of 9%, our
revenue was positively impacted with an increase of 15% compared to 2008.
Nevertheless, we are mindful of the challenges to be faced in the next financial year and
beyond. The gloomier second half of the year under review was a reflection and clear
indication of the foreseeable future, which will be tough in light of the financial crisis
which is greatly impacting the global automotive industry.
In light of this, our immediate and prime concern is to reinforce PROTON’s foundation and
strengthen its balance sheet in order to confidently strive forward and overcome obstacles
in order to focus on and aggressively enhance our export programme.
Accordingly, for the financial year ended 31 March 2009, PROTON recorded a loss after tax
of RM301.8 million albeit on the back of improved revenue of RM6.5 billion. This decline was
largely due to the one-off exceptional provision for the impairment of property, plant and
equipment and inventory write-down for certain models impacted by declining demand.
Additionally, PROTON’s financial performance for the second half of the financial year was
also adversely affected by the accelerated amortisation of dies and jigs for certain models
as well as higher commodity prices, increased costs of components and raw materials which
arose from higher foreign currency exchange rates, particularly, the Japanese Yen and the
US Dollar, coupled with allowance for doubtful debts.
On a more positive note, the Group’s cash and cash equivalents as at 31 March 2009 was
maintained close to the RM1 billion mark. This was after taking into account the various
research and development (R&D) expenditure undertaken during the financial year to
develop its recently launched first home grown multi-purpose vehicle, the Exora; initiatives
45
to take our successful Saga and Persona models into international markets; launch of product
refreshers, namely the Persona SE and Satria Neo CPS; and commitment for powertrain
development, further product refreshers, as well as new product introduction.
In addition, PROTON has received an R&D grant from the Government amounting to
RM81 million, under the National Automotive Policy (NAP), in recognition of the Group’s
investment in R&D amounting to RM162 million. Dividends
An interim dividend of 5 sen (less income tax) was declared on 27 November 2008 when
PROTON announced the financial results for the second quarter ended 30 September 2008.
The said dividend was paid to shareholders on 14 January 2009.
In view of the need to ensure that PROTON is viably strengthened and able to achieve longterm and sustainable growth, the Board of Directors is not recommending the declaration
of any further dividends for the financial year ended 31 March 2009. With improved
profitability in the future, the Board expects to once again be able to recommend a suitable
dividend payment.
46
Corporate Developments
PROTON has during the course of the year under review, carried out various strategic and
tactical initiatives aimed at reinforcing the foundation for future growth.
Expanding Product Range
Within the PROTON Group, Lotus Group International Limited (“Lotus”) unveiled the
much-awaited Evora at the London Motor Show. Working on the concept of “The Practical
Lotus Sportscar”, the Evora is the world’s only 2+2 mid-engined vehicle, powered by a 3.5
litre V6 engine. With almost 300 deposits received prior to the price announcement and
having received rave reviews from international motoring media, the Evora is well-placed
to establish itself as the standard or benchmark in its car segment. To date, the Evora is
in full production and expected to contribute positively to Lotus’ bottom-line in the near
future.
The Evora.
A noteworthy mention is the involvement of a team of Malaysian engineers in key areas
of the Evora project. Their participation not only brought an added dimension to the
development of the Exora but further propagated knowledge sharing, thereby creating
invaluable synergies within the Group. Invariably, the close working relationship between
our Malaysian engineers and their Lotus counterparts will be a significant factor in creating
ever-more competitive and appealing PROTON vehicles, moving forward.
On this score, the Exora is already blazing new trails for PROTON since its official launch in
April 2009. Being Malaysia’s very first MPV and PROTON’s latest addition to its stable, the
Exora is proudly carrying our flag with its well thought out design, good built quality and
robust safety features. To date, the Exora has surpassed even the most demanding market
47
expectations. In terms of quality, the Exora is PROTON’s first model to breach the 80% CFC
(Concern Free Car) level, continuing the uptrend which started with the Persona (at 31.8%
CFC level) and was conclusively surpassed by the Saga, which recorded a staggering CFC
level of 77.8%.
I believe the success of the Exora will contribute positively to the Group’s bottom-line in
the near future, and to sustain long-term growth, we will continue to take the next leap
forward in terms of creativity, innovation and quality when it comes to introducing new
products, both in the local and international markets.
The Exora launch was officiated by the Prime Minister YAB Dato’ Sri Mohd Najib Bin Tun Abdul Razak in the presence of PROTON
Adviser YABhg Tun Dr Mahathir Mohamad.
48
Developing New Products
To surmount a challenging industry and to appeal to an ever-discerning marketplace,
PROTON must continue to produce exciting, market-centric, value-for-money products to
win over the hearts of the consumers. In this respect, PROTON has embarked on various
programmes to enhance its product line-up, with refreshers for the Saga, Persona, Waja
and Gen.2 planned for the next financial year. Further ahead, plans are in place for the
Waja and Perdana replacement models targeted to revitalise the hugely successful but
aging models.
To underline PROTON’s global competitiveness and to reaffirm our global reach, we have
also embarked on a global small car programme which is crucial in our efforts to establish
PROTON in the overseas market. Conceptually, this vehicle will be a competitively priced,
small and trendy hatch, with a small capacity engine that meets all emission standards.
At the same time, PROTON is also mindful that it has to enhance its powertrain to suit the
needs of today’s regulatory requirements and the demands of a growing environmentallyfriendly and cost-conscious customer base. To this end, PROTON, together with Lotus,
kicked off the aptly named Phoenix Project to ensure that our powertrain offerings will
satisfy these needs and perfectly complement our cars.
Expanding Exports
PROTON continued to forge ahead in our quest to expand our reach and product offerings
in key export markets during the year under review. To do otherwise would be detrimental
to the Group given that our long-term success hinges on the brand’s ability to sell more cars
well beyond the boundaries of our local market.
We are well aware that the operating landscape for the passenger car industry globally
will invariably be impacted by the global economic crisis. Fortunately, our export strategy
over the past few years has been to focus on high-growth markets regionally and selected
emerging markets, namely ASEAN, China, India, and the Middle East–North Africa; many
of which are markets that have been relatively resilient from the fallout of the economic
crisis.
49
In line with this export strategy, our locally-acclaimed Persona was successfully launched
in Brunei, Australia, Indonesia, Saudi Arabia, Egypt and Syria during the fiscal year. The
response in these markets has been and continues to be encouraging, to say the least. This
positive support can be attributed to the growing recognition of the PROTON brand in
these countries, the stylish and high-value attributes of the Persona, as well as excellent
distribution and customer support.
Minister of International Trade and
Industry, YB Dato’ Mustapa Bin
Mohamed visits PROTON.
Strategic Initiatives Moving Forward
Collaborations
In furtherance of the Asian Multi-Local OEM (AMLO) strategy, PROTON collaborated
with Saipa Co. of Iran to explore the possibility of joining forces in the areas of engine
manufacturing, model development and R&D. The agreement will pave the way for
PROTON to further develop its technology export initiatives, specifically for the Iran-Middle
East markets.
Still on Iran, which is one of the largest car markets in that region, PROTON has also signed
an agreement with Zagross Khodro (Zagross) for the supply of automotive parts to the
latter, our sole distributor in Iran. This is the third in a series of agreements, following the
licensing, technical assistance and equipment purchase agreements, which allows Zagross
to assemble the Gen.2 through a completely-knocked-down (CKD) arrangement. The first
production of the model commenced in April 2009 at Zagross’ assembly plant in Borujerd
city, southwest of Iran.
50
In China, PROTON has shipped more than 4,000 completely built-up Gen.2 units to
Youngman. After the initial trial run in December 2008, the CKD supply and operations has
commenced, opening a new chapter for PROTON in China.
With Mitsubishi Motors Corporation (MMC) of Japan, PROTON entered into a product
collaboration arrangement for the development of a new vehicle, which is targeted to hit
the streets sometime in the near future. We certainly hope that this rekindled relationship
with MMC will be mutually beneficial and at the same time accelerate PROTON’s product
and quality programmes.
PROTON Edar Sdn Bhd and Edaran Otomobil Nasional Berhad inked a new
Master Dealer Agreement in May 2009.
PROTON is aware that change, driven by technological advancement, environmental
awareness, increasing fuel prices, fuel shortages and ultimately consumer needs and
demands, is coming. Zero emission vehicles, as opposed to vehicles based on the internal
combustion engine, conventional or otherwise, may soon be the order of the day. As more
and more companies are scrapping their hydrogen programme, a pure electric vehicle or
PEV seems to be the only viable alternative to achieve zero emission.
Environmentally, it releases almost no air pollutants and there is less noise pollution than
a vehicle powered by an internal combustion engine and potentially, with the proper
infrastructure, it can be very inexpensive to run and maintain.
51
For small global players like PROTON, this is a window of opportunity for us to close the gap
on the global giants, as no one has the clear advantage. OEMs with heavy investment in
conventional internal combustion engines see the electric technology as a threat, whereas
small players can seize this opportunity to catapult into the global arena. In view of this,
PROTON has taken the first step by entering into a strategic relationship with Hong Kongbased Detroit Electric Holdings Ltd for the licensing and provision of our products and
manufacturing services with the objective of mass producing PEVs for the United States
and European Union markets.
PROTON entered into a strategic partnership with Detroit Electric to manufacture
pure electric vehicles.
Prospects
As we enter 2009, the global automotive industry is facing one of its stiffest challenges
ever in history. The denominators for most of the OEMs in the world today are declining
sales, tighter credit, increased global competition, higher cost of raw materials, and until
recently, rising petrol prices, and growing consumer demand for more fuel-efficient vehicles
are driving a transformation of the industry across its entire value chain.
52
The Detroit 3 (General Motors, Ford and Crysler) is in trouble and due to its intimate
symbiotic relationship with the global automotive industry, there is no question that the
automotive industry, is in turmoil. Their struggles will impact the OEMs around the world
and as the financial crisis worsens, impacting OEMs, dealers and consumers, we will see
a decline in consumer demand. Unlike previous years, when slow growth in the United
States, Western Europe and Japan was offset by increased growth in the emerging markets
of Russia, China, Eastern Europe and India, the global financial instability may result in
declining sales in these emerging markets as well. And with declining sales, the entire ecosystem will be impaired.
Thus, cash conservation and generation is imperative for PROTON and all players in the
industry. We have to be vigilant and put cost-cutting measures in place. Additionally,
initiatives that increase efficiency and disposal or shuttering of non-core assets and
operations must be promoted and executed.
Fuel efficiency will be the new buzz; small will be big and big will be small. As mentioned
earlier, alternative fuel and green technology cannot be sidelined. Although a PEV will
take some time in getting to the market and achieving commercial viability, in-roads
have already been made. As more and more OEMs, traditional or otherwise, embrace the
PEV, the desired scale could be achieved to meet the desired end commercially, and more
importantly, environmentally. The secret to success is in the battery technology. The more it
can store, the faster it charges, the more exciting the business model will become.
Impaired by the credit crunch, we will see more creative and innovative collaborations
between OEMs such as joint developments of platforms and powertrains or component
sharing or capacity utilisation. Smart partnerships based on an asset light approach as
propounded by our AMLO strategy are appropriate in the current economic situation.
In short, there will be tough times ahead for the industry and for PROTON. However, with
green shoots of an economic recovery emerging and the Government’s stimulus package
coming on stream, coupled with a revival in consumer confidence in the PROTON brand
driven by aggressive quality initiatives, as well as by placing ourselves on a firmer financial
footing with the one-off exceptional provision made for the year under review, we are
confident that PROTON will be able to weather this economic storm. We aim to do this
by maintaining our focus on establishing ourselves as a truly global OEM in terms of sales,
profitability, products, services, quality and capabilities.
53
The Exora is a testament of PROTON’s continued commitment to excellence. With the
expansion of our product portfolio beyond our traditional passenger car segment, the
Exora, together with the Persona and Saga, are expected to be significant contributors to
PROTON’s growth.
The Prize Presentation for the MPV Naming Contest.
Acknowledgement
We are at the cusp of a potentially dramatic change in the global automotive industry.
With the Detroit companies facing a bleak future and other global automotive giants
facing an unprecedented state of affairs, PROTON’s future, albeit testing, remains firmly
in our hands. Responding to the difficult 2006/07 financial year with five consecutive
profitable quarters and then to be faced with the current global economic meltdown,
is discouraging and exigent. But at the core of PROTON we have people – our greatest
assets – without whom our past would be unremarkable and our future unsustainable.
For that reason alone, on behalf of the Board of Directors, I wish to convey our sincerest
of appreciation to members of the PROTON family at all levels and across various functions
and countries and to our extended PROTON family – our sales/service dealers and vendors;
as well as our business partners domestically and internationally, for your perseverance
and dedication throughout the challenges of the last few years. I am certain that we will
continue as one to ensure our sustainability, relevancy and rightful place in history.
On behalf of PROTON and its Board of Directors, I would also like to extend our thanks
and appreciation to my predecessor, YBhg Dato’ Mohammed Azlan Bin Hashim, for his
invaluable leadership and guidance during his years of service to the Group.
54
Flagging off the convoy in conjunction with Malaysia’s participation in the
Singapore Open Super Series this year, with Badminton Association of Malaysia.
At the same time, my sincerest appreciation goes out to our Board of Directors for its
vision and commitment to guide PROTON in achieving our strategic objectives. We are also
grateful for the support shown by our shareholders and confident that we will continue to
strive ahead to enhance shareholder value in the long term.
Our appreciation and gratitude also goes out to all our customers around the globe,
as without your support, feedback, comments and criticisms, PROTON would not have
been able to achieve what it has in the relatively short period of time, in becoming a
full-fledged OEM. Rest assured we will strive to become a badge that owners are proud to
own.
Finally, we would like to extend our sincerest gratitude to our Prime Minister YAB Dato’
Sri Mohd Najib Bin Tun Abdul Razak; our adviser YABhg Tun Dr Mahathir Mohamad;
our former Prime Minister YABhg Tun Abdullah Haji Ahmad Badawi; and the Malaysian
Government for their continued support and guidance of PROTON and the Malaysian
automotive industry during these tumultuous times. Without this support, our progress
and the growth of the industry would have been greatly stifled and impaired.
Thank you.
Chairman
55
Powering Growth
Powering Growth
Opportunities
for
PROTON
abound
to
bring
innovation to life through
the harmonious blend of
technology,
and
engineering,
manufacturing
in
products of quality.
Managing Director’s Review
In reviewing the previous financial year, I am confident that
PROTON remains well on-track to achieve its aim of becoming
a world-class car manufacturer. This confidence stems from
the fact that the Group has again proven its ability to design
and manufacture products from start to finish that are well
received by the market.
Furthermore, we have made tangible progress in the area of quality, which is vital to the
brand’s long-term growth and consumer acceptance. This was supported by a focused
approach to drive greater cost efficiencies throughout our value chain while strengthening
our vendor base and distribution network in an effort to enhance PROTON’s overall business
eco-system.
Collectively, these measured steps are integral to pushing PROTON to greater heights of
success. Given that the industry’s current operating conditions may seem daunting and
challenging both internally as well as externally, we must not lose sight of what has been
achieved and keep our eyes firmly on the longer-term objectives.
Whilst we have made progress, the journey still continues, and stakeholders can rest assured
that the milestones achieved during the past years provide a positive indication that the
future indeed looks encouraging for the Company and the brand.
Product
As a full-fledged automaker, PROTON is defined by its products. Hence, throughout
the Group’s operational spectrum, we ensure that our products are conceptualised,
manufactured and delivered in a way that will positively impact our customers experientially.
In this respect, we have always believed that the value of the PROTON brand is in the sum
of lasting impressions that we make on our customers.
58
Managing Director
59
Thus, it is on this very basis that our nation’s first multi-purpose vehicle (MPV), the PROTON
Exora, was developed. Catering to the needs of the contemporary Malaysian family, the
PROTON Exora is an appealing blend of style, practical functionality, value-for-money and
superior safety.
The name for PROTON’s first MPV was unveiled in February 2009 following a Naming Contest.
The highly encouraging response we have since received for the Exora todate underscores
PROTON’s ability to develop winning products that will contribute positively to our bottomline.
On the same note, our existing stable of vehicles, namely the Persona and Saga, were
recognised for their winning qualities and values during the past year.
We have what it takes to develop products that appeal to customers but in order to sustain
top-line growth, we must make sure that our existing product range continues to do well
in the highly competitive environment of today.
60
With this in view, we have updated and refreshed key models during the year under review.
These include a Special Edition version of the Persona, which was introduced to enthusiastic
response, and a “sportier” Satria Neo that captured the imaginations of trendy Malaysians.
In addition, we developed several variants for our new Saga model to cater to niche but
sizeable markets.
Our acquisition of Lotus remains a valuable investment for us as we continue to further
explore and utilise their engineering advancements and technologies to enhance our
products and manpower skills. We have made positive progress in our technology transfer
projects with Lotus, such as in vehicle driving dynamics, development of the electric vehicle,
as well as powertrain and CamPro engine development.
As we move forward, PROTON will maintain its momentum to introduce new products
while updating our existing range. We will continue to invest in research and development
as well as extensive market surveys to ensure that we keep on delivering products that
are relevant. Product development projects include the incorporation of improved new
technologies into our vehicles as well as exploration of new and alternative technology
such as hybrid and electric vehicles.
In summary, we aim to achieve a stable of well-proven and well-received products that will
enable the brand to seize market share at home as well as abroad.
61
Quality
Continuous quality improvement remains the mainstay for PROTON. While tangible results
have been achieved over the years, as reflected in the significant reduction in customer
concerns ratio for our vehicles, complacency in this area is not an option for the Group.
During the year under review, various quality improvement activities were carried out
throughout the organisation. We reintroduced a Group-wide Quality Campaign to drive
home the importance of quality in the hearts and minds of PROTON’s management,
employees as well as business partners. Quality improvement is a comprehensive process
that has to transcend all aspects of our business in order to garner results.
Additionally, we have taken significant measures to improve on customer engagement
programmes, by increasing customer-focused activities and reaching out in order to acquire
their views, suggestions and complaints as part of our improvement process.
The financial year under review also saw the Group making headway with our customers
by enhancing the quality of our customer-relations management (CRM). Our end-users can
be our brand champions if they come away with a positive experience after every single
interaction with the brand, including cases where we have to address concerns or issues.
Also, in line with our aim to be more responsive to our customers, we have remained
committed to our PROTON i-CARE customer service programme with the launch of the
10th Servis Mesra outlet in Damansara Jaya, Selangor, in the second half of 2008. This
programme is a key platform to enable us to deliver high quality after-sales services, which
is paramount to building long-term brand equity.
The focus on quality improvement was
further enhanced during the Financial
Year.
62
Cost Efficiency
Cost management has become all the more important in this challenging operating
environment where lower demand has been exacerbated by the increased cost of raw
materials and components.
In view of this, PROTON continued to strengthen collaborations within our product
planning and development, manufacturing assembly, procurement and cost control
departments to minimise wastage while maximising cost efficiencies. At the core of our
cost efficiency measures is the reduction of the Bill of Materials (BOM) cost such as in
carrying out global sourcing for major material suppliers beyond Malaysia. We have been
identifying opportunities to tap into the supply chain of these major suppliers to reap the
benefits of lower material costs.
Apart from that we have also carried out development programmes for our existing
vendors to improve and expand their manufacturing competency to include research and
development capabilities. By reducing their costs of product development outsourcing, the
vendors will be able to offer competitive prices of parts and materials not only to PROTON
but to other major automotive players within and outside the country.
63
For material and parts sourcing, we have started to develop benchmarking and best
practices guidelines in order to stay comparatively at par in terms of our procurements
with other players within the industry.
In addition, PROTON is committed to utilising a systematic decision-making process
termed Value Analysis/Value Engineering or VAVE to secure raw materials and
components at the greatest value, as opposed to cost, which will ultimately provide
a long-term cost advantage to the Group.
Domestic Market
Operational cost efficiencies can also be derived from a strengthened distribution network.
A new Master Dealership Agreement signed between our distribution arm PROTON Edar
Sdn Bhd and Edaran Otomobil Nasional Berhad (EON) to rationalise the sales and services
network of PROTON vehicles certainly emphasises this fact.
The rationalisation aims to effectively reduce the number of sales outlets from 282 to 191
and service outlets from 361 to 214 by end of 2009. The exercise will not only result in costsavings but improvements in the efficiency and productivity of our dealer network ecosystem. PROTON will have a unified and strengthened marketing, distribution and after-sales
network, thus allowing us to compete more effectively and efficiently in the competitive
marketplace of today. Ultimately we seek to improve on our customer satisfaction index
(CSI) and service satisfaction index (SSI) not only in terms of ensuring better quality services
but also greater efficiency in logistics arrangements.
Export
Apart from the local market, we have begun a more aggressive approach to capture export
markets as defined under the Asian Multi-Local OEM (AMLO) strategy, namely, ASEAN,
China, India and the Middle East-North Africa (MENA). We continue to concentrate on
these high-growth regional markets for economies of scale and plan to make further inroads into these markets by leveraging on pre-existing trade and cultural linkages with
Malaysia.
64
During the year, we launched the Persona in Egypt, Saudi Arabia, Oman and Syria, as well
as Indonesia. We also launched the Persona CNG and the Satria Neo CPS in Thailand, while
we introduced the Saga in Brunei.
Launch of Persona and Gen.2 IAFM in Egypt in November 2008.
In December 2008, we concluded a series of agreements with Zagross Khodro (ZK) of Iran
which will allow ZK to assemble the PROTON Gen.2 model through a completely-knockeddown (CKD) arrangement in Iran. The agreement signifies our continued commitment to
the vast Iranian market as well as the overall export market.
PROTON will further strengthen export programmes particularly in ASEAN, China and the
Middle East. We plan to introduce the Saga and Exora in all overseas markets in the very
near future.
Vendor Base
Concurrently with the rationalisation of our distribution network, PROTON also made
efforts to consolidate the vendor base with the aim of bolstering cost efficiencies and
quality improvements.
65
As at the end of March 2009, our direct or first-tier vendors stood at a total of 221 compared
to 260 in our 2006 financial year. The consolidation of our vendor network enables the
Group to build stronger, more meaningful relationships with capable and competent
vendors. In turn, we can leverage on greater economies of scale, while enhancing overall
delivery quality.
The vendor community will continue to play a very significant role in our journey forward.
PROTON is committed to working even more closely with the vendors in order to improve
their capability, efficiency and efforts in reducing the cost of components in the next
financial year.
PROTON also remains true to its Early Vehicle Involvement programme where vendors are
encouraged to participate in the vehicle conception stage. The input we have received
during this stage for the Persona, Saga and Exora have proved to be invaluable especially
in the areas of component supplies and managing cost efficiencies.
Moving Forward
For us, the road ahead will continue to be challenging. The passenger car sector locally and
around the world, including the markets PROTON has gained a foothold in, will continue
to see softened demands as the pace for economic recovery remains uncertain.
PROTON will have to be more assertive in communicating its products’ unique selling
propositions to its markets both locally as well as internationally. Offering the “right car”
at the “right time” and at the “right price” will have a universal appeal throughout all
markets.
We will also continue to look in detail at our entire business value chain as we search for
innovative solutions to derive greater cost efficiencies. We will keep working with and
encouraging our vendors and distributors to play an integral role in this area.
At the same time, PROTON will continue to invest in human capital development by
providing adequate training programmes to our workforce. The people in the Company
must be fully exposed to best business practices in order to support our drive to build our
presence in the export markets.
66
The media preview of Satria Neo CPS.
Nevertheless, we believe that there are significant opportunities even during challenging
times. The PROTON Group will work collectively as one to seize these opportunities and
accelerate the brand to become one that is respected for its product and service quality.
We have the foundation and nothing is impossible if we put our minds together towards
enhancing the growth of the Company.
On this note, I am pleased to present to you our Operations Review that highlights key
developments and initiatives undertaken in the Group’s core areas during the year under
review.
I hope that you will find the Review informative and that it provides you with a clearer
picture of our achievements and prospects todate.
Thank you for your continued support of PROTON.
Managing Director
67
Operations Review
Engineering Services
The cornerstone of any successful automotive company
ultimately rests in the company’s engineering prowess.
It is the foundation that drives product development and innovation which are integral to
enabling an automaker to not only survive but to thrive in this ever-challenging operating
environment.
Based on this premise, PROTON has remained committed towards advancing its engineering
capabilities during the year under review. This was achieved via a steadfastness to
pushing the envelope in developing new models and refreshing existing products, while
continuously making progressive headway in research and development (R&D) as well as
technical aptitude.
Knowing Our Markets
While PROTON continued efforts to shorten its learning curve on the engineering front,
we were also mindful of keeping our customers’ needs in mind as we invested our energies
in strengthening the Company’s engineering capacity. But no matter how good our
engineering abilities, PROTON cannot develop a successful product without understanding
our end-users.
As such, throughout the past year, the Group deployed several teams of R&D engineers
and technicians to key export markets, namely the Middle East, South Asia, South East Asia
and China. The mission was to garner as much end-user details as possible including driving
habits, road and weather conditions, as well as the needs and preferences of the individual
markets.
68
69
Operations Review
At the same time, the Group’s R&D homologation team worked tirelessly to keep abreast
of regulatory and certification requirements in key markets. Collectively, the information
gathered will be integral to ensuring that we develop products that are well in line with
the markets’ needs.
Product Development
The Group’s financial year under review was punctuated by a historic milestone when we
introduced the Exora, the first PROTON multi-purpose vehicle (MPV). In addition, the past
year also saw a series of product refreshments to our existing line of vehicles that were
tailored to appeal to an even broader market segment.
Exora
The Exora is a testament to the coming-of-age of the Group’s R&D and engineering
capabilities. The model is the first in the Company’s 26-year history to be built without the
feasibility prototypes and in a record time span of 18 months, which was a feat in itself.
The Exora is PROTON’s answer to the booming Malaysian MPV market and it was built
around our very own well-received CamPro CPS 1.6 liter engine. It features a hydro-formed
sub-frame and lightweight front-end module as well as tailored blanked body parts which
are able to reduce the overall vehicle weight while significantly improving its safety
performance. Having surpassed all European crash regulations, the Exora is at par with the
other MPVs in the market.
70
Operations Review
While the Exora is technologically sound, it was also developed with the end-user in mind.
Based on the “car for the people” concept, the Exora was designed to carry seven adults in
an exceptionally comfortable and roomy interior that has separate air-conditioning vents,
a must-have in hot climates.
All in all, the Exora was created for practical daily use. It is meant to be safe on the
road and withstand the rigours of everyday driving, while providing the space required
for contemporary families of today. The Exora has already hit a chord with Malaysians
and we expect it to continue surpassing expectations despite the challenging economic
circumstances in other markets as well.
The country’s first MPV, the Exora, made its debut in April 2009.
71
Operations Review
Product Refreshments
Persona SE
Saga NGV
The Persona, which was introduced in 2007, continues
Sky-rocketing petrol prices in 2008 propelled the
to receive encouraging support from its market
rise of the economically practical natural gas vehicle
segments. This is a reflection of its robust built-
(NGV). While petrol prices have since plunged
quality as well as appealing contemporary lines and
dramatically, prices are expected to strengthen in
contours.
the long run, marking positive prospects for the NGV
market.
To sustain and leverage on the interest in this winner,
PROTON introduced the enhanced Persona Special
Edition (SE) in August 2008. The newly elegant SE is
powered by the CamPro IAFM Engine which offers a
smoother torque curve. At the same time, its interior
has been enhanced with leather seats, steering wheel
wrap as well as new gear knob and trims. The SE also
features several must-have gadgets such as racinginspired meter and dials, auto cruise control and GPS
navigation kit.
On this score, PROTON has been investing time and
Meanwhile, the exterior of the SE boasts a stylish body
effort in NGV development programmes focused on
kit, smoked headlamps, silver matte door handle,
the Saga since 2007. This initiative came into fruition
front and rear garnish, and new alloy-rim designs.
with the launch of the Saga NGV variant, which is
Overall, the Persona SE provides end-users with value-
powered by a 1.6L CamPro IAFM engine.
for-money comfort and premium accessories.
Being a specially-configured NGV, as opposed to an
add-on or “modified” version most commonly seen
on the road, the Saga NGV is able to cater to the
growing NGV demand from both commercial and
private car users locally and internationally.
72
Operations Review
Saga 1.6L Taxi
In line with the new regulation that requires all
Malaysian taxis to be powered by engines above
1500cc, PROTON successfully developed a new product
variant, the Saga 1.6L, during the financial year. The
Saga 1.6L features the CamPro 1.6L IAFM engine,
which is well-suited for the demanding requirements
of taxis. This variant will offer the country’s taxi fleet
a viable option to replace ageing vehicles.
Satria Neo CPS
“Sporty, Youthful and Power” were the ideals
promised by the enhanced Satria Neo CPS, which was
unveiled in the first quarter of 2009. These ideals were
delivered in the form of a brand new performanceoriented CamPro CPS engine, which pushes 125
horsepower or a 13.6% increase in output over the
standard engine.
The trendy enhanced Satria Neo CPS.
In addition, the Neo CPS also features improved
drivability, whereby the engine adapts to its user’s
driving style by automatically switching on the
“Power Mode” when required. Coupled with the
stylish body kit reminiscent of the original Satria GTi,
as well as “race car” trappings of red-accent leatherwrapped steering wheel, leather seats, door trims
and sporty gear knob, the Neo CPS has become an
instant hit amongst young and trendy Malaysians. To
cap it off, the Neo CPS proudly bears the “Handling by
Lotus” badge at its rear to show its proven pedigree
in international race events including the Merdeka
Millenium Endurance Race (MME) and the Asian
Touring Car championship.
73
Operations Review
R&D – Towards Technology Advancements
Electric Vehicle (EV)
The automotive industry worldwide is going “green”. This trend has become more
pronounced over recent years due to several factors including the growing public concern
on safeguarding the environment. This has led to regulations by various Governments to
curtail carbon emissions and skyrocketing fuel prices, as well as the global economic crisis
that has fueled the need for more efficient, economical vehicles.
In view of this, the Malaysian Government has also been pro-active in encouraging the
development of alternative fuel vehicles including electric powered vehicles. In answering
the Government’s call, PROTON’s R&D team, along with its counterparts in Lotus
Engineering, United Kingdom, developed two EV prototypes during the year under review.
The prototypes were based on two models: the Persona as a performance EV and the Saga
as a city-practical EV.
PROTON has made in-roads in the development of ‘green’ vehicles.
74
Operations Review
Skilled human capital is vital in enhancing PROTON’s engineering capabilities.
Collaborations with Centres of Education
Given PROTON’s role as a national automaker, the Group’s long-term strategy includes
collaborating effectively and efficiently with local education institutions in the area of
advanced automotive technology.
These collaborations, which are primarily in components, manufacturing and quality
management, are integral to developing and enhancing our country’s human capital
expertise in automotive engineering and technology. At the same time, the collaborations
are providing the Group with a cost effective R&D platform via the sharing of resources
including human resources and facilities.
Towards this end, the year under review was marked by a notable agreement sealed
between PROTON and Universiti Teknologi Malaysia (UTM) to promote the exchange of
technical expertise and information as well as to support the development of up-to-date
R&D facilities, and coordinate advanced research initiatives. This partnership will play a role
in augmenting PROTON’s R&D processes with a view to bringing products to market more
rapidly.
75
Operations Review
Fostering Technology Development
In addition to strategic collaborations with institutions of higher learning, the Group is also
spearheading efforts to entice young Malaysians to the field of automotive engineering
and R&D.
In line with this objective, PROTON successfully organised the first Technology Week in the
second half of 2008. The event, which was officiated by former Prime Minister YABhg Tun
Abdullah Bin Haji Ahmad Badawi, was a platform to showcase the Group’s engineering
capabilities and production facilities in order to inculcate a better understanding and
interest in automotive technologies.
PROTON’s Technology Week 2009 featured numerous activities including technical
presentations at our state-of-the-art Virtual Reality (VR) Centre, exhibition on computeraided vehicle design and engine construction as well as vehicle testing sessions at PROTON’s
test track, which proved to be a major attraction for the visitors.
At the end of Technology Week, the event had recorded some 50,000 visitors, comprising
mainly faculty members and students from our country’s leading universities and education
institutions as well as school students and the general public.
PROTON launches its three millionth car during the Technology Week.
76
Operations Review
Our R&D capabilities have led to world-class
breakthroughs like the CamPro engine.
Recognition in R&D
PROTON’s R&D team has played a crucial role in developing products that are practical,
value-for-money and enjoyable. It indeed takes a colossal team effort to develop a product
that not only surpasses safety standards but also resonates with end-users in terms of the
overall driving experience.
In recognition of the R&D team’s efforts, the Group successfully clinched the Malaysia Good
Design Mark Award 2009 for the Satria Neo and Persona models. The award, in its 12th year
and spearheaded by the Ministry of Science, Technology and Innovation via the Malaysian
Design Council, acknowledges positive contributions made by the industry in the areas of
R&D and product development.
PROTON team is recognised for R&D achievements.
77
Operations Review
Manufacturing
The Group is fully cognisant that manufacturing excellence
is essential to sharpen PROTON’s competitive edge in today’s
increasingly challenging environment given the more
sophisticated customer base.
To achieve new levels of excellence in spite of tough economic conditions, the production
landscape at PROTON has had to evolve, especially in view of manufacturing new products
such as the iconic Saga and Malaysia’s first home-grown multi-purpose vehicle (MPV),
the Exora. The Group, as such, implemented several manufacturing processes to enhance
quality and production levels to better meet the discerning needs of customers locally and
globally.
During the period under review, owing to a high number of bookings for the Saga,
the main plant in Shah Alam had to implement two shifts for the production of 6,122
units in April. Production volume was subsequently increased to 8,000 units a month
by September 2008.
Production volume at the Tanjung Malim factory also saw an increase with the introduction
of the Persona Special Edition (SE), a restyled version of the original Persona. However, due
to the global economic meltdown in demand, sales of new cars dropped significantly in the
second half of 2008. By December 2008, the plant in Tanjung Malim returned to a one-shift
operation which was subsequently adopted by the main plant in January 2009.
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Operations Review
These measures were not only necessary to reduce cost and improve efficiency but also in
preparation for the production of the Exora in Shah Alam. As a result, the excess manpower
from Tanjung Malim was transferred to the Medium Volume Factory (MVF) in Shah Alam
and no new recruitments were necessary. However, in order to handle the production of
the Exora, which was launched in April 2009, the Waja production line at the MVF had to
be discontinued in July 2008.
Notwithstanding these challenges, PROTON achieved a production volume of 157,643 units,
representing an increase of 16% over the previous financial year. This comprised 87,053
units at the main plant, 3,932 units at the MVF and 66,658 units from the Tanjung Malim
plant. Delivery increased to 157,211 units, of which 139,824 units were for the domestic
market. This marked an increase of 23,094 units compared to the previous financial year.
PROTON’s channel stock position also increased to 17,925 units from 13,262 units. This is
likely to remain until new cosmetic changes are implemented to create fresh excitement in
the market. Production plans are also being continuously adapted to suit market conditions
and to reduce further the stock channel.
The production volume is forecasted to increase by 4,789 units to 162,000 units in the next
financial year. This is premised mainly on the strong demand for the newly launched Exora
and the plan for more PROTON models to be upgraded.
80

Innovation in Motion

Transcription

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