Conference Program and Agenda

Exhibits
ONIE Project
Oklahoma Department of Human Services (SNAP)
Farm Safety Modernization Act (FSMA)
Regional Food Bank of Oklahoma
Edible OKC
USDA, Food and Nutrition Service
Robert M. Kerr Food & Ag Products Center/ OSU
USDA, Farm Service Agency
Oklahoma Farm Bureau
Clear Creek Seeds
OK Worm Worx
OK Farm and Food Alliance
DeWitt Seed Company
OSU Extension CNEP Program
Farmers Market Ideas/Concerns Sharing Board
OK Farmers Market Conference Photo Booth
Where to Sell, Farmers Market Vendor Applications
OK County SNAP Numbers
OSU Extension Women in Ag/Farm Managment
EBT Example Table
Please complete an evaulation for each session you attend and complete an overall conference evaluation.
You can find the evaluations in your conference packet. These can be dropped off in one of the evaluation
drop-off boxes found in the entry way and main room.
This conference was funded by the U.S. Department of Agriculture, Agricultural
Marketing Service’s Specialty Crop Block Grant Program through the Oklahoma
Department of Agriculture, Food, and Forestry.
Thank you to our 2016 OK Farmers Market Conference planning committee.
Ashley Bender, Robert John, Maggie Murdock-Nichols, Pamela Patty, Jade Owen, Amanda Rogers,
Zachary Root, Al Ruble, Meredith Scott, Rita Scott, and Hallie Williams
If you are interested in serving on the 2017 OKFMC planning commitee
e-mail [email protected].
Time Block
Room
Check-In
8:30 – 9:00
Main Room
Visit Conference Exhibits
Welcome
9:00 – 9:10
Main Room
Welcome from Oklahoma Secretary of Agriculture Jim Reese
Block 1
9:20 – 10:10
Main Room
Policy Updates
Room 1
Why Buy Mine?
Room 2
Grant Writing 101
Block 2
10:20 – 11:10
Room 1
How to Source Local
Room 2
Accepting & Training for
EBT (SNAP/SFMNP)
Room 3
How to Host Food Demos &
Nutrition Education
Block 3
11:20 – 12:10
Room 1
How to Engage with your
Community
Room 2
Consumer Perspective &
Designing Marketing Plans
Room 3
How to Utilize your Tech
Center’s Incubator Kitchen
Lunch
12:20 – 1:40
Block 4
1:50 – 2:40
Main Room
Kamala Gamble - Where the Chef is the Farmer
Room 1
FSMA Updates & Record Keeping
Room 2
How to Start & Sustain a Successful
Farmers Market
Closing
2:40 – 3:00
Main Room
Wrap Up
Post Conference
3:30 – 6:00
Post Conference Social - All Invited
Packard’s New American Kitchen - 201 NW 10th, OKC OK 73103
WIFI Username: OKCFirst
Password: lovewins
Follow us on Facebook Oklahoma Farmers Markets
Please use #OKFarmers2016 when posting on social media.
Visit www.onieproject.org/farmersmarkets to find digital copies of the conference materials.
Session Descriptions
Session Descriptions
Policy UpdatesBlock 1, Main Room
How to Engage with your Community
This session will discuss a variety of current policies that are affecting farmers markets.
Rural, urban, small or large anyone can get engaged with their community. Effie Craven representing the Food
Banks of Oklahoma will be sharing a variety of ways to gain community support through building and managing volunteers, making community connections, and how you can support your local food pantries.
Why Buy Mine?Block 1, Room 1
Consumer Perspectives & Designing Marketing Plans
Bud Scott, Oklahoma Farm and Food Alliance Executive Director
Stan Stromberg, ODAFF Food Safety Division
Phillip Jurina, Oklahoma State Department of Health - Consumer Safety Division
Lori Coats, Myriad Botanical Gardens - Volunteer Coordinator
With so many vendors at a farmers market, how do you set yourself apart? It has long been said that people do
not buy products from salespeople, they buy from YOU… the salesperson. Selling your produce or goods at a
farmers market is very different than selling them from other locations or online. Your potential customers have
very specific expectations and ideas. Learn how to tell your story and capitalize on the unique characteristics
that create an image for yourself and your business that makes you stand out from the competition!
Grant Writing 101Block 1, Room 2
Dr. Dave Shideler, OSU Extension Community Development State Specialist
Block 3, Room 1
Effie Craven, Oklahoma Food Banks - State Advocacy & Public Policy Director
Block 3, Room 2
Dr. Robert John, Oklahoma Nutrition Information & Education Project Director
Hallie Williams, OSU-OKC Farmers Market Manager
Robert John will report on 5 years of formative research conducted in Oklahoma with farmers market users and
non-users. He will explain what the consumers see as the barriers and benefits of shopping at a farmers market and show a number of successful interventions based on this research. Hallie Williams will discuss how to
effectively use social media and other marketing channels to promote single farms and farmers markets. Both
presenters will make suggestions about how to improve the farmers’ market shopping experience.
How to Utilize your Tech Center’s Incubator Kitchen
Block 3, Room 3
Jona Kay Squires, Mid-America Technology Center - Agriculture Business Coordinator
Want to reach more potential customers? Want to provide more nutrition education? Want to build a permanent
facility for your farmers market? Applying for grants can be one way to make these goals happen. Dr. Shideler
will provide tips and guidance on grant writing, as well as information about potential grants available to support local food production and distribution. He will offer an accompanying workshop after the conference from
3-6 pm on site focusing on the Farmers Market and Local Food Promotion Program grants.
restaurants. The Edible OKC team wants to share how you can use the local loving movement to increase your
sales and expand your market.
Chef & grower Kamala Gamble has a farm to fork business. Kamala will share her unique story of how she
successfully built her agricultural business along with how she keeps her customers happy through presenting
tasty and beautiful food.
Learn how to make local connections and work with career technical centers. There are 29 technology centers
statewide and every community has access to their business and industry services. You can get help in creating
recipes in a commercial kitchen, packaging, labeling and marketing your value-added product. Additional services such as learning how to use social media, electronic media, and accounting software are available with
the Career Tech Connection.
How to Source LocalBlock 2, Room 1
Maggie Murdock-Nichols, Edible OKC Marketing Director
Where the Chef is the Farmer
Lunch, Main Room
Kamala Gamble, Guilford Gardens & Kam’s Kookery
Learn how to get your products on the shelves and in the kitchens of local and national grocery stores and
Accepting & Training for EBT (SNAP/SFMNP)
Block 2, Room 2
Tom Pennington, OKDHS Acting Director of Electronic Payment Systems - Finance Services
Zach Root, OKDHS Aging Services
Al Ruble, OKDHS Aging Services
This presentation will guide attendees on how to expand their farmers market reach to Oklahomans who utilize
financially based benefit programs. Attendees will learn about the process of transforming a farmers market into a Supplemental Nutrition Assistance Program (SNAP) and Senior Farmers Market Nutrition Program
(SFMNP) accepting market. The presentation will include a guide of how to apply for Food and Nutrition Services’ (FNS) approval and training eligible vendors for SNAP and SFMNP acceptance.
How to Host Food Demos & Nutrition Education FSMA Updates & Record Keeping
FDA’s Food Safety Modernization Act establishes new food safety rules for farms that grow, harvest, pack, or
have covered produce for human consumption. Learn the importance of record keeping for a food safety plan by
going through hazard analysis record keeping worksheets to identify points of risk for commonly grown vegetables.
Block 2, Room 3 How to Start & Sustain a Successful Farmers Market
Pamela Patty, Integris Community Wellness RD/LD Community Health Improvement Specialist
Justin Asberry, Oklahoma City/County Health Department - Public Health Specialist
What better way to promote fruits and vegetables than having a food demo and showing consumers how to use
seasonal produce. This session will be very interactive as Pamela Patty demonstrates a basic cooking demonstration while Justin Asberry will be providing information on how to set up a temporary handwashing sink
and discuss proper hand washing and sampling guidelines. They will also show how to engage shoppers during
a busy farmers market day.
Block 4, Room 1
Dr. Lynn Brandenberger, OSU Professor & Horticulture Food Crops Specialist
Dr. Ravi Jadeja, OSU Assistant Professor & Food Safety Specialist
Sara Siems, OSU Extension - Risk Management Education
Block 4, Room 2
Ashley Bender, ODAFF Farmers Market Coordinator
Doug Walton, Muskogee Co. Health Department - Health Living Program Coordinator
Hallie Williams, OSU-OKC Farmers Market Manager
For those interested in starting or for those who want to grow their current market, this session will give you
guidance about how to become a state-registered market and provide insight from markets about what they
have done to make their market more successful.