floor space is selling fast! - The International Pizza Expo

FLOOR SPACE IS SELLING FAST!
RESERVE NOW BEFORE IT’S GONE!
800-489-8324
2016 Exhibitor Brochure
March 8-10, 2016 • www.PizzaExpo.com
Las Vegas Convention Center
In 2015, OVER 6,800 Qualified Independent,
Chain and Franchise Pizzeria Buyers Attended
the Largest Pizza Show in the World!
If you’re looking to build your
brand and market share in the pizza
segment, there is one place you must
do business—International Pizza
Expo® 2016. With nine consecutive
sold-out show floors, Pizza Expo
remains unchallenged as the
industry’s premier event.
It is now in its 32nd year as
the nation’s largest gathering of
pizzeria professionals and has been
the fastest-growing show in the
foodservice segment in recent years,
ranking as one of the Top 200 trade
shows in the U.S. We're now number
176 on the 2014 Trade Show News
Network list of U.S. trade shows.
Maximize your opportunity to reach
thousands of qualified buyers. And
because our exhibitor retention rate is
nearly 80 percent, it pays to reserve
your slice of the exhibit floor TODAY!
Reasonable Booth Rental Rates
Bring Added Value
Base rate is $29.50 per square foot,
with corner and island rates slightly
higher. Standard booths are 10 feet
by 10 feet (unless otherwise noted)
and include:
• Your company and products crossreferenced in the International Pizza
Expo Directory
• Your company listed among
exhibitors in the Pizza Expo free
mobile “app” for all smartphones
and tablets, as well as on the
PizzaExpo.com website
• Highly qualified, paid attendance
assured by a multi-faceted preshow marketing campaign targeting
YOUR customers
• Exhibitor traffic-building contest—
the New Exhibitor Treasure Hunt—
with $3,000 in total prize money
• Anchor booth floor design with
planned non-competing adjacency,
assuring a productive traffic flow for
all locations
• Draped back wall and side rails
• Exhibitor identification sign
New-Operator Monday!
Sponsorships are available for pre-show programming tailored to new operators and
early-arriving attendees. (Pre-show registrants in 2015: 900.)
• 24-hour security
• Exhibitor badges and show
registrations will be allotted based
upon the total square footage of
exhibit space
• “New Product” recognition
• “New Exhibitor” recognition
• Exhibitor lounge with food and
beverages during show days,
plus morning coffee cart
Additional Services Available
• Utilities including electricity, gas,
compressed air, refrigeration and
freezer storage, water and drainage,
and telecommunications
• Lead retrieval systems to capture
and track sales leads
The Bottom Line
Pizzeria operators attend International
Pizza Expo motivated to learn about
the industry and to look for your
products and services. Exhibiting at
International Pizza Expo will give YOU
the competitive edge.
March 8-10, 2016
www.PizzaExpo.com
Las Vegas Convention Center
Call Bobbie MacIntosh at
800-489-8324 x515
or 502-736-9515
or email her at
[email protected]
“
This was a very good show
for us (as I imagine was true
for nearly all exhibitors) and we
have already closed a couple
of deals as a result, which is
far sooner than in past years.
I take this as a sign that the
industry and economy continue
to improve.
”
James M. Campbell, III
Fish Oven & Equipment Co.
2015 Attendee Demographics
Attendee Titles
Pizza Expo Attendance
has risen 70 percent
since 2005!
Purchasing
- 3%
Corp. Officer
- 6%
Validated Attendance
in 2015: 6,842
CEO/Pres.
- 6%
Units Owned/Operated
Other - 14%
Owner - 42%
21-50 - 3%
11-20 – 4%
6-10 - 5%
50+ - 4%
1 - 58%
2-5 - 26%
Manager - 29%
70%
Units Attendees Plan to Open in Next 12 Months
Business Type
Dealer/Distributor - 5%
None - 45%
1-5 - 50%
Other - 3%
Mfg/Supplier - 7%
Independent Op. - 65%
Food Broker
- 1%
2005
Chain
Operation
- 8%
2015
“
We left the show with
very good leads this year,
including for our export department.
”
Lisa Kartzman
American Roland
Food Corp.
20+ - 2%
11-20 - 1%
Franchise Operation
- 11%
6-10 - 2%
Annual Sales Volume
<$200,000 - 20%
$200,001- 300,000 - 8%
$1 million-plus - 31%
Amount of Planned Spending
on New Equipment and
Supplies for Next 12 Months
$200,001$250,000 - 2%
$250,000+ - 14%
<$50,000 - 46%
$150,001$200,000 - 5%
$750,0011,000,000
- 12%
March 8-10, 2016
www.PizzaExpo.com
Las Vegas Convention Center
$100,000$150,001 - 10%
$500,001-750,000 –
16%
Top 5 States in Attendance – Attendees represented
all 50 States, Puerto Rico, Canada and 54 other countries.
Texas: 345
Call Bobbie MacIntosh at
800-489-8324 x515
or 502-736-9515
or email her at
[email protected]
$300,001-500,000 13%
Illinois: 503
Nevada: 676
California: 1,557
New York: 266
Other: 3,495
$50,001$100,000 - 23%
Attendance increased more than 7% in the last year!
Breaks for a Day
NEW Coffee
(3 sponsorships available) $2,000
International
Pizza Expo® 2016
Sponsorships
Coffee bars will be placed in the seminar area
each day from the hours of 8:30 – 10:30 a.m.
and 2 – 4 p.m. Buy one day or all three! Coffee
is sure to please! Each bar will have signage that
will prominently display your logo or brand. Your
company name will be listed as Coffee Break
sponsor for all promotional efforts.
NEW Pizzeria 2020 Preferred Product
Call Bobbie MacIntosh at
800-489-8324 x515
or 502-736-9515
or email her at
[email protected]
Note: All sponsors will also be recognized in the
Pizza Expo show guide, on the PizzaExpo.com
website and in sponsorship advertisements in
Pizza Today magazine.
Sponsoring company will be recognized in
pre-show and show-site promotions, and will also
receive prominent exposure in the registration area
through banners and signage. Sponsor may also
provide pens to be used in the registration process.
Aisle Signs
(1 sponsorship available) $5,000
Sponsoring company will have the opportunity
or Service (Available for products and to promote its brand or product on 48 x 24-inch
that will hang from the bottom of every aisle
services that meet Show Management criteria signs
sign throughout the entire show floor.
for inclusion in this themed area. Note: Only
one product or service will be accepted per Sidewalk Billboards
product category.) $2,000
(1 sponsorship available) $4,000
The year 2020 is just five years away, and if we
envision what a pizzeria is going to look like then
based on the amount of change that we’ve seen
over the past half-dozen years, it’s going to be a
brave new pizzeria. There will be technological and
digital innovations boosting revenue and lowering
costs, as well as altering the way a pizzeria
looks and operates. Sponsors will be able to
demonstrate, for example, faster service with digital
ordering systems; more efficient kitchens and
make-lines; real-time customer relationship building
and marketing via handheld devices; and enhanced
visuals and touch-points for customers. This
sponsorship is a no-brainer for the exhibitor looking
to show how your cutting-edge product or service
can be used in our simulated Pizzeria 2020. The
area will be organized as a hands-on experience for
buyers. Sponsorship signage will include a hanging
sign over the area, floor and area signage, as well
as the utilities needed for operation or the product
or service. For additional impact, you may have a
company representative in the area as well.
March 8-10, 2016
www.PizzaExpo.com
Las Vegas Convention Center
Registration Area and Lanyards
(1 sponsorship available) $5,000
Pizza Expo Seminar Area and
Exhibit Hall Sponsor of the Day
(1 per day: Monday - $3,000,
Tuesday - $6,000, Wednesday - $5,000 and
Thursday - $4,000)
Sponsoring company's logo will be incorporated
into the sponsored day’s daily seminar signage and
schedules, as well as exhibit hall signage on days
the hall is open.
Each seminar will have an entrance sign with
seminar details plus a sponsor logo and sponsor recognition sign on the stage / riser in front
of room. Sponsoring company will be allowed
to distribute literature, product sample, offer ad specialty item or contest card, and/or promote booth
location in a designated area located just inside the
show entrance. (Note: The distribution of bags is
not permitted.) Exhibit hall signage will also include
four 4 x 8-foot, 4-color signs that will be located
outside the show entrance and inside the hall in
high-traffic areas. Your sponsorship package will
also include an entrance decal with sponsor logo,
a registration handout and a logo ad in the “Official
Show Addendum.”
Sponsoring company will receive six 4-color
ads on 48 x 72-inch concrete decals that will
have prominent exposure in high traffic areas and
entrances used by Pizza Expo attendees to enter the
Las Vegas Convention Center.
Keynote Addresses
(6 sponsorships available
– 2 each event) $3,000 each
Sponsors will be recognized in pre-show and
show-site promotions, including banners and
signage in the keynote room. Sponsor logos and/
or single-screen advertisement (approved by Show
Management) will also be projected on the screen
prior to the start of the keynote address. In addition, sponsors may place company information in
room prior to the address.
World Champion Pizza Maker of
the Year Competition
(Exclusive Gold Sponsorship)
(1 sponsorship available) $3,000
One of your products will be designated the
“secret ingredient” to be used in determining
the “World Champion” Pizza Maker of the Year.
Sponsoring company name and/or logo will be
incorporated into two of the four kick panels of the
modular competition units, as well as promotional
signage in the event area. The secret ingredient will
also be mentioned in post-show editorial and/or
advertisements.
Pizza Expo Mobile App
(1 sponsorship available) $3,000
The Official Pizza Expo mobile app puts the entire show in the hands of our attendees. Sponsoring
company logo will have prominent exposure on the
opening pages of our Pizza Expo app, as well as on
the sponsor’s page. You will receive brand exposure each time one of our attendees accesses the
app. Show signage and advertisements promoting
the downloading of the app will include sponsoring
company name and logo.
World Pizza Games Gold & Silver Level $20,000 Mega Bucks Giveaway
Sponsors
(30 sponsorships available)
(4 gold and an unlimited number of $1,500 each
Sponsors will be recognized in presilver level sponsorships available)
show
and show-site promotions, including
Gold - $2,500; Silver - $500
Sponsors will be recognized in preshow and show-site promotions, including
floor and hanging signage in the competition area on the show floor and at the
World Pizza Games finals and Pizza Expo
Block Party. The Gold Level sponsors will
also receive prominent exposure through
large hanging signs in each of these areas.
Pizza Expo Preferred Products for
Demonstration Area and International
Pizza Challenge Areas I & II
(Unlimited sponsorships available)
$2,500 each
Sponsors of preferred products will have
prominent recognition and cross-promotion
opportunities in three highly attended event
areas on the show floor,
including both International Pizza Challenge
competition areas, as well as the
International Pizza Expo Demonstration and
Tony Gemignani 2-day Workshop area.
Sponsors will also be recognized in preshow and show-site promotions. Sponsor
may provide product for possible usage by
contestants and show management.
Exhibitor Demonstration Stage
Segments
(4 time slots available) $1,900 each
Each sponsor will be granted use of the
Exhibitor Demonstration Stage inside the
exhibit hall during selected time slots for a
45-minute presentation of the sponsor’s
choice (subject to show management approval). Sponsor demonstrations and times
will be promoted in the attendee brochure,
show guide, addendum, website and app,
as well as with signage in the registration
area and on the show floor.
Beer & Bull Idea Exchange
(4 sponsorships available)
$1,500 each
Sponsors will be recognized in pre-show
and show-site promotions, including
floor-based and hanging signage in the Beer
& Bull room. Sponsoring companies can
place company information on the tables
in the room. Sponsors may also provide
promotional items for the event.
the official contest game card, promotional
signage and banner.
Aisle Billboard
(1 sponsorship per aisle)
$1,500 each
Sponsoring companies will receive
three 4-color ads on 24-inch circle decals
that will be affixed to the aisle carpet in the
front, rear and closest cross aisle to your
booth location to promote your brand(s) or
product(s).
Registration Handouts
(5 sponsorships available)
$1,000 each
Sponsoring companies will
supply registration handouts (1 per company), with a weight limit of
1.5 ounces, to be distributed to
approximately 8,000 attendees.
The maximum dimensions will be
8 x 12 inches; minimum dimensions will be
4 x 6 inches.
Hand Sanitizer and Hand-Washing
Stations
(1 sponsorship available
for 12 locations) $1,000
Signage promoting the sponsoring
company, its product and/or booth location
will be placed in each location and/or
incorporated into the units.
World Pizza Games Finals &
Pizza Expo Block Party
(10 sponsorships available)
$1,000 each
Sponsor will be recognized in pre-show
and show-site promotions, and may distribute materials and/or promotional items
at the party.
Note: All sponsors will also be recognized in the Pizza Expo
show guide and app, on the PizzaExpo.com website and in
sponsorship advertisements in Pizza Today magazine.
For your logo to be included in the attendee brochure, your
sponsorship agreement must be received by Friday, Aug. 7, 2015,
and for the Show Guide, your sponsorship agreement must be
received by Friday, Jan. 8, 2016.
This is a sampling of the 6,842 buyers who
attended International Pizza Expo 2015®
Abby’s Legendary Pizza
Abo’s Pizza
AJ Bariles Chicago Pizza
Ameci Pizza and Pasta Inc
Andolini’s Pizzeria
Arizona Pizza Management
Armando’s Pizza
Aurelio’s IS Pizza Franchise
LTD
B.C. Pizza
BJ’s Restaurants, Inc.
Blackjack Pizza
Bravo Pizza Corp
Brothers Pizza
California Pizza Kitchen
Carlson Restaurants
Casey’s General Stores, Inc
Chicago Connection Restaurants
Chicago Franchise Systems
CiCi Enterprises
Costco Wholesale
Dave & Buster’s
Disneyland Resort
Domino’s Pizza
Donatos Pizza
Double Dave’s Pizza Works
Extreme Pizza
Farrelli’s Wood Fire Pizza
Fox’s Pizza Den
Gatti’s Pizza
Giavannis Pizza
Godfather’s Pizza, Inc.
Great Alaska Pizza LLC
Grinners Food Systems
Limited
Hungry Howie’s Pizza
Izzy’s
Jet’s Pizza
Johnnys Pizza Franchise Sys
Lamonica’s Pizza
Lamppost Pizza
Lighthouse Pizza
Little Caesars Ent.
Lou Malnati’s Pizzeria
Mangia Restaurant Group
Inc.
Marco’s Franchising, LLC
Mellow Mushroom
Monical Pizza Corporation
Mountain Mike’s Pizza
Mr Jims Pizza
Mr. Gatti’s
Papa John’s international
Papa Murphy’s
Perky’s Pizza
Peter Piper Pizza
Pizza Guys Franchises Inc.
Pizza Hut
Pizza Inn
Pizza My Heart
Pizza Patron
Pizza Ranch
Pizza Villa
Red Baron Pizza
Restaurant Supply Chain
Solutions - Yum Brands
Co-op
Romeo’s Inc
Rosati’s Franchising
Round Table Pizza
Sbarro LLC
Shakey’s Pizza
Tony Maronni’s Pizza
Tony’s Pizza Napoletana
Toppers Pizza
TV Pizza Inc DBA Black Jack
Pizza
Varasano’s Pizzeria
Villa Enterprises Management
Whole Foods Market
Zpizza
March 8-10, 2016 • www.PizzaExpo.com • Las Vegas Convention Center
Call Bobbie MacIntosh at 800-489-8324 x515 or 502-736-9515 or email her at [email protected]
The Pizzeria Industry at a Glance:
1. A record 6,842 validated
pizzeria owners, managers and
operators attended in 2015.
More than 37% were first-time
attendees.
2. Pizza Expo is the fastest-
growing foodservice show in
the U.S. in terms of attendance,
leads, exhibitors and net square
footage of exhibit space.
3. Approximately eight out of
10 attendees rate face-to-face
interaction with current vendors
as very or extremely important.
4. 40 percent of attendees find
exhibitions of more value today
than two years ago.
5. The average attendee spends
8.3 hours on the show floor
viewing exhibits.
6. 81 percent of exhibition
attendees indicate they have
buying influence for exhibited
products.
7. Average trade show cost of
identifying a prospect: $98.
Average non-trade show cost:
$450.
8. 67 percent of exhibition
attendees represent a new
prospect and potential customer
for exhibiting companies.
9. When given a choice, attendees favor industry exhibitions as
their face-to-face medium over
other private events.
March 8-10, 2016
www.PizzaExpo.com
Las Vegas Convention Center
Call Bobbie MacIntosh at
800-489-8324 x515
or 502-736-9515
or email her at
[email protected]
International Pizza Expo has had nine consecutive
sold-out show floors and remains unchallenged as
the industry’s premier event.
Estimated at $43 billion in annual sales and still
growing, the pizza restaurant industry continues to
be one of the healthiest and most vibrant segments
in foodservice.
A 2012 Technomic survey reports that 41 percent
of consumers it polled now eat pizza once a week,
compared to 26 percent two years previously.
The Top 50 pizza companies control nearly
38,000 units with annual revenue exceeding $22 billion.
Companies 51-100 control an additional 2,500 units,
generating approximately $1.5 billion in annual sales.
Selling ingredients, equipment and services
to the largest companies requires one style of
salesmanship; selling to the rest of the industry—
representing an estimated $15 billion or more in
annual revenue—relies heavily on building contacts
at Pizza Expo.
Reaching key executives at chains as well
as profitable independent operators—the two
groups highly represented by attendees—is critical
to the success of any pizza-related business in
search of buyers.
Our research has shown that 74 percent
of all operators have dining rooms, 94 percent serve
appetizers, 56 percent serve pasta meals and salads,
48 percent sell beer and 38 percent serve wine.
2016 SHOW FLOOR