WiCon World Review
Transcription
WiCon World Review
INCISOR REVIEW ISSUE TM NEWS FROM THE BLUETOOTH™ AND SHORT RANGE RF ENVIRONMENT ISSUE 71 IN INCISOR THIS MONTH Welcome to the second of two Incisor special issues dedicated to Wireless Connectivity World Europe. We now know just how well the revised format has worked for the show that was Bluetooth Congress. Our story across provides you with Incisor’s summary of our own views, and those of the many companies and individuals that we spoke to at the event. Perhaps the single most common view was that while numbers at the show were not huge, the quality of attendees was high. Read our overview for more information WIRELESS CONNECTIVITY WORLD 2004 Our normal format changes for this review issue, which is almost wholly made up of news stories from the event. We are also including a number of short ‘vignettes’ (mini-interviews!), taking views from executives that we met with from various of the wireless industries represented at the show. Now that we are back from the Amsterdam show our programme of editorial and commercial activity for the autumn and winter periods starts. Its only 5 months until Wireless Connectivity World America, do you realise! Incisor is ramping up its programme, and launching more and more ambitious projects that will provide a comprehensive insight into wireless developments around the world. See page two for details. If you want to be part of these, talk to us now. Vince Holton Publisher/Editor-in-chief Email: [email protected] Tel: +44 (0)1730 895614 Features: Bluetooth industry news . . . . . . . . . . . . . . . . .2-16 Home entertainment – Bluetooth style: Simon Finch, CSR . . . . . . . . . . . . . . . . . . . . . . . . . .7 Busting out of the phone – Bluetooth takes aim at vertical markets Robert Ragusano, SMART Modular Technologies . . .11 Wireless industry intelligence . . . . . . . . . . . .17-22 WLAN industry news . . . . . . . . . . . . . . . . . . .17-19 ZigBee news . . . . . . . . . . . . . . . . . . . . . . . . .20-21 DECT news . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Interviews: Johan Åkesson, Ericsson Technology Licensing . . . . . . . . . . . . . . .9 Yaron Moradi, Flextronics Semiconductor . . . . . .13 Bob Heile, ZigBee Alliance . . . . . . . . . . . . . . . . . .20 Erich Kamperschroer, DECT Forum . . . . . . . . . . .22 Interactive directory of Bluetooth companies . . .24 Wireless industry calendar of events . . . . . . . . .25 Incisor review Incisor magazine is back from Wireless Connectivity World - now Europe's largest standalone wireless event - which took place in Amsterdam just over a week ago. For those of our readers that were not able to make it to the show, this issue of Incisor is entirely dedicated to news, events and announcements from the show. We will also take this opportunity to provide our own shap-shot view of the state of the wireless market – and specifically how companies in the industry appear to be facing the challenge of spreading their messages to the industry, and to the outside world. In the run up to Wi-Con, and at the event itself, it was clear that there has been a perceivable resurgence in activity amongst wireless companies. From Incisor's perspective, this was a very successful period. Not only were we well blessed with news and announcements for our Wi-Con preview issue, but commercially too. Both of our special issues have included a healthy percentage of advertising, sponsored material and associated PR.. Most encouraging was commercial support from new companies from within the Bluetooth sector such as ST Microelectronics, Avantwave, etc, and from outside, too - thank you, the DECT Forum, for example! What is more, our diary was packed full of meetings with companies large and small. With Incisor's expanded editorial coverage, many of the larger companies that we have worked with on continued 1 INCISOR REVIEW ISSUE Show news Bluetooth developments are now keen to extend our co-operation to include other business units involved in WLAN, ZigBee, UWB etc. This is good news for both Incisor and its clients. Whilst the growth in marketing activity was not felt yet in the overall number of sponsor/exhibitor companies attending Wi-Con, there were certainly some new faces. Organiser IBC had been successful in adding a presence from the DECT, UWB, Zigbee and WLAN industries to the familiar faces from the Bluetooth community. A move to a different hall at Amsterdam’s RAI exhibition centre provided IBC with more floorspace to play with. They would probably have wished for this to have been jam-packed with exhibitors, but instead were able to provide a good selection of casual seating and refreshment areas. From the visitors point of view this was a welcome development, as – for once – it was possible to find somewhere to sit within a few paces of wherever you were. Perfect for the foot-sore, and those carrying out ad hoc meetings. Visitor levels seemed to be on a par with 2003 numbers, which some would say is a success. Our opinion is that is simply the case that outside of the Bluetooth industry, not enough people know about this show. If IBC can promote the show more aggressively, to a wider audience, then we feel that Wi-Con can establish an important position for itself on the annual event calendar. After all, there is no other exclusively wireless show in Europe. In conversation with IBC director Gavin Whitechurch as we prepared to return to the UK, this commitment seems to be there. For both IBC and Incisor magazine, the activity now ramps up in connection with the US sister event – Wireless Connectivity World America – which takes place in Santa Clara, California in November. See below for details of Incisor’s programme to the end of 2004. Vince Holton, Editor-in-chief/publisher Email: [email protected] Tel: +44 (0)1730 895614 INCISOR PROGRAMME OF EVENTS FOR Q3/Q4 2004: Time rushes on, and no sooner will we have finished this issue, we will start working on the Q3/Q4 programme of events starting in July and running through to year end. The major winter event - Wireless Connectivity World Americas has been moved a month forward to November, meaning that our schedule is now tighter than previously. We will be contacting wireless industry companies to discuss their marketing plans to and through this event, and to expand upon our own activities. These include: ● Marketing package offers for the July - December period ● Wireless in California – In this special issue, Incisor reviews and profiles wireless companies in the USA’s silicon state ● Wireless in Scandinavia – Incisor on tour visits Europe’s wireless hot spot ● Special WLAN / ZigBee / DECT / UWB overview issues ● Special issues associated with Wireless Connectivity World Americas ● INCISOR WIRELESS PRESS EVENT - We will stage the next in our programme of VIP press days alongside Wi-Con Americas. Many of you will be familiar with this prestigious PR event, and will have participated in the past. If this programme is new to you, and you need details now, contact Incisor now (see above). This is just a selection of the activities we will be involved in. If you wish to discuss any aspect of your marketing programme, and how it can be linked with Incisor's activities, then contact Vince Holton now. Bluetooth shipments hit 2 million/week At Wi-Con the Bluetooth Special Interest Group (BSIG) celebrated the fact that Bluetooth wireless technology has reached another milestone – shipments of products with the technology now exceed two million units per week worldwide. This comes less than nine months after surpassing the one million per week mark with mobile phones, PDAs, notebooks and mobile accessories being the key drivers for the continued surge in shipments. As reported in the Wi-Con preview issue of Incisor, the BSIG also announced the launch of what it called a new ‘prototype’ specification named “Enhanced Data Rate” (EDR). The new specification will provide faster data transmissions and improve the user experience though higher transmission speeds and even lower power consumption, providing a platform for data transfer speeds of up to three times current levels. The new specification also provides improved facilities to use several functions or devices simultaneously, due to more available bandwidth. EDR is backwards compatible with the previous specifications, and the BSIG expects the EDR specification to be finalised in fall 2004, with products based upon the specification available in 2005. “We at the SIG are constantly talking to our members about how we can continue to drive up adoption rates. In recent months, what we’ve seen has been phenomenal. The market is now embracing the technology and consumers are developing creative platforms on which to fully exploit the technology with many new applications that allow users to wirelessly connect and transfer information between devices, at work, at home or in their car,” said Anders Edlund, Marketing Director of the Bluetooth SIG. “People are now seeing that Bluetooth 2 wireless technology is not a geeky toy or a corporate luxury, but rather the only short-range, global standard for linking wireless products in a convenient and easy to use way.” The BSIG’s statement also included a comment from Motorola, indicating the company’s assessment of growth in interest. “Bluetooth has become a key component of our mobile environment in a short period of time,” said Bruce Hawver, vice president and general manager of companion products for Motorola’s Personal Communications Sector. “Twelve months ago Bluetooth was a periphery to our core proposition, but now it’s becoming an essential component. Today Bluetooth can be found in a rapidly increasing number of mobile phones as well as in many new exciting accessories ranging from motorcycle helmets to car kits to stereo speakers.” INCISOR REVIEW ISSUE Show news continued Broadcom feeds Bluetooth mobile phone market Broadcom announced integration of its Bluetooth protocol stack into its mobile phone software platform. The company provides highly integrated semiconductor solutions enabling broadband communications. With what Broadcom claims is the widest range of Bluetooth application usage profiles available, the new software will enable manufacturers of EDGE/GPRS/GSM cellular phones based on Broadcom chips to easily add Bluetooth to their handset designs. The Widcomm softwarerecently acquired by Broadcom-will ensure broad interoperability between mobile phones and other Bluetooth devices. The Bluetooth software platform has been fully integrated with Broadcom's cellular protocol stack, drivers, and user interface phone software that ships with the BCM2132 EDGE and BCM2121 GPRS cellular baseband processors. Broadcom supplies cellular chips to Sony Ericsson, Ningbo Bird, and PalmONE. "Broadcom is driving the accelerated adoption of Bluetooth in cellular phones, having established ourselves as leaders in the space with our products targeted at the CDMA phone market several years ago," said Scott Bibaud, director of marketing for Broadcom's Bluetooth products. Broadcom marketing director – Scott Bibaud "Our new integrated software platform extends our leadership into the markets for EDGE/GPRS/GSM phones, allowing handset manufacturers to add Bluetooth into their phones without significantly increasing their internal engineering capabilities or costs. Our integrated protocol stack and reference designs enable new features like music streaming and advanced camera functionality, bringing a much richer Bluetooth experience to the mobile phone." With the new solution, Broadcom feels that its customers and development partners will require minimal development effort to add Bluetooth to their products, a significant advantage given the handset industry's short product lives and demanding development cycles: only minimal user interface software development is needed to complete their designs. Broadcom's integration of the protocol stack partners the company's EDGE solution with its Bluetooth silicon, allowing mobile device manufacturers to more fully expose the benefits of EDGE/GPRS's high data rates to end-users. Bluetooth-enabled PCs, notebook computers and PDAs can now connect to the high-speed "always on" connections provided. The new EDGE/GPRS/GSM software platform that integrates Broadcom's Bluetooth protocol stack is available now and will begin shipping in phones using the BCM2121 and BCM2132 basebands starting in the third quarter of this year. Dspfactory launches headset, streaming audio solution Ontario, Canada-based Dspfactory Ltd is probably best known as a provider of ultra-low power digital signal processing (DSP) technology for digital hearing aids, wireless headsets and other portable audio devices. At Wi-Con the company announced that its single-chip BelaSigna 200 audio processing system is now available with bundled signal processing algorithms that have been optimised for use in Bluetooth telecommunication and streaming audio applications. According to Dspfactory, manufacturers of Bluetooth wireless devices are using BelaSigna 200 to deliver advanced audio processing in power- and size-constrained devices, such as telecom and stereo audio headsets. A growing number of these manufacturers are apparently developing or porting their own algorithms to the BelaSigna 200 platform or are using algorithms created for BelaSigna 200 by an international network of third-party developers. Dspfactory says that the announcement gives OEMs and ODMs a third option -- implementing a complete DSP-based audio processing solution using BelaSigna 200 with bundled algorithms from Dspfactory. "Many manufacturers either don't have signal 3 processing expertise internally, or are looking to reduce their development time by using a complete, proven DSP solution with integrated hardware and software," said Todd Schneider, Dspfactory's vice president of technology. "We created these bundles to make it easy for manufacturers to develop high-quality DSPenabled devices, and get them to market quickly." INCISOR REVIEW ISSUE Show news continued Ericsson paves way for Bluetooth stereo headsets Ericsson Technology Licensing has added to its line of highly optimized Bluetooth Suites. The new package has been assembled for the benefit of OEMs who are looking to develop a whole new type of headset, the Bluetooth Stereo Headset. The company believes that the ever-growing demand for multimedia products and services, particularly within the mobile phone industry, will continue to give rise to new types of products. "Mobile phone makers today are competing to see who can pack the most multimedia features into new products," says Johan Åkesson, vice president marketing at Ericsson Technology Licensing. "Streaming audio and video, built-in MP3 players, MMS, video call, etc., all create a strong case for Bluetooth headsets that can function as stereo headphones as well." Ericsson's new Bluetooth Stereo Headset Suite is a complete package for developing advanced headset applications. These applications will enable a device functioning as stereo headphones to instantaneously switch to headset functionality, for example when receiving an incoming call. The Ericsson Core Bluetooth Stereo Headset Software B-F7 included in the suite is based on Ericsson's Microstack, a scaled down software stack optimised for easy integration into products with limited resources such as the headset. An SBC codec and all profiles required for headset/headphone applications are also included, as well as example applications that help developers minimise development time. The Bluetooth Stereo Headset Suite joins a family of other Ericsson suites optimized specifically for mobile phones, headsets, PDAs and wireless keyboards and mice. gigaAnt antenna used for BlipNode gigaAnt, which provides optimum antenna solutions, announced that BLIP Systems A/S will buy Flavus 2.4 GHz antenna from gigaAnt for its Bluetooth-enabled network. BLIP Systems is a company that grew out of Ericsson Networks in Denmark, following a management buy-out of the BlipNet product. The BlipNode is a small, easy to install access point supporting a number of Bluetooth profiles, capable of long range high-speed Bluetooth data access. BlipNet is the network that uses the BlipNode. Typical applications for BlipNet include indoor positioning, hot-spot services, office environment and payment systems. "We are excited about the opportunity to support BLIP Systems with antennas and implementation experience", says Patrik Byhmer, vice president, marketing and sales, gigaAnt, continuing "The BlipNet is a widely applicable Bluetooth infrastructure hence I'm convinced that the service including the BlipNode will be a huge success for connecting small personal devices." "gigaAnt has much experience in the antenna field and can provide us with the outstanding and timely service we need", comments Peter Knudsen, general manager at BLIP Systems. "The BlipNet and the BlipNode depend on high performance and stable transmission, something gigaAnt can help us to achieve". …and releases Impexa micro antenna’ Also at Wi-Con, a new micro antenna called Impexa has been introduced by gigaAnt for 2.4 GHz applications such as Bluetooth and Wi-Fi. Measuring only 6.1x3.9x1.0 mm - less than half the size of the popular Rufa antenna, Impexa is specifically designed for easy assembly on printed circuit boards (PCBs) with SMD technology. The combination of size and performance makes this antenna ideal for space-restricted applications like headsets and adapters. The antenna comes in two variants, left and 4 right, for flexible placement and ease of assembly. It is suitable for headset- and adapter applications where the product size cannot be compromised. INCISOR REVIEW ISSUE WE TURN YOUR WIRELESS VISION I N T O R E A L I T Y. WHAT’S YOUR VISION? BLUETOOTH ® , IDEAL FOR MEDICAL APPLICATIONS Turn technology into products. And products into profits. If your application demands high mobility, long battery life and no infrastructure support in a health care environment, then a Bluetooth solution may be the answer. The worlds largest OEMs trust SMART to deliver on their wireless vision, shouldn't you? For more information on how we can bring your vision to reality, please go to www.smartm.com/bluetooth. TECHNOLOGY PRODUCTS PROFITS Get there faster with SMART. ©2004 SMART Modular Technologies, Inc. All rights reserved. SMART and SMART Modular Technologies are registered trademarks of SMART Modular Technologies, Inc. 5 INCISOR REVIEW ISSUE Show news continued National Semiconductor introduces next-gen automotive connectivity processors National Semiconductor Corporation introduced four next-generation connectivity processors to connect different types of devices in automobiles via wide-area, local-area or personal-area networks. The new connectivity processors integrate Bluetooth wireless technology, controller area network (CAN) and universal serial bus (USB) interfaces with additional software to accelerate development of telematics applications such as handsfree communication devices and information and entertainment devices such as off-board automotive GPS navigation systems. The connectivity processors also can be used in consumer, medical and industrial applications such as remote sensors or personal health data loggers. For wireless applications, the CP3000 processors include a fully embedded Bluetooth interface with baseband processing, a host protocol stack and dedicated profiles. These new products include a complete package of hardware, software with Bluetooth profiles in pre-qualified source code, development tools Nat Semi addresses automotive and worldwide technical market with new processors support. Additional features include a high-resolution, 12-bit analog-to-digital converter, additional serial interfaces and increased memory. “National shares a vision with its customers of increasingly ubiquitous connectivity in cars,” said Malcolm Humphrey, director of National Semiconductor’s Device Connectivity Division. “National’s new CP3000 devices address the latest off-board navigation and vehicle gateway requirements.” The CP3BT23, CP3BT26, CP3UB26 and CP3CN23 connectivity processors feature National's CompactRISC 16bit microcontroller core and on-chip peripherals. Each processor features 256 kilobytes of on-chip Flash, 32 kilobytes of on-chip static RAM, an additional 8 kilobytes of on-chip data Flash and the ability to address up to 12 megabytes of external memory. All of the new CP3000 connectivity processors are available now. Cambridge Consultants helps Bluetooth users see the light The development consultancy Cambridge Consultants Ltd (CCL) demonstrated a standards-based solution for radio-enabling products and equipment at WiCon, using Bluetooth. Commenting that Bluetooth has now mastered its initial target applications, CCL predicted that the maturity and economy of the commercial silicon will start opening up niche markets in appliance control - especially in situations where consumers can exploit the widely-available Bluetooth capability that exists on mobile phones and PDAs. To illustrate the point, CCL demonstrated remote lighting control from a standard Bluetooth mobile phone. The demonstration exploited the OBEX (object exchange) Profile to transmit control data - an application software layer that almost all Bluetooth-compatible phones and PDAs implement. "Bluetooth represents a major here-and-now opportunity for OEMs," says Tim Whittaker, Cambridge Consultants' Wireless Enabled Products group leader. "Single-chip radios equipped with a microcontroller are now available for well below $5, and the technology is commonplace on mobile devices such as phones and PDAs. It could be many years before alternative short-range wireless technologies appear on mobile devices." CCL says that Bluetooth is ideal for building remote control applications wherever infrared handsets face difficulties, such as controlling a set-top box from a different room. Its seven-node network capability also provides scope for linking small groups of sensors or devices. Such uses for Bluetooth were touted in the early days of the technology. Since that time other solutions have appeared, claiming lower power consumption, larger numbers of nodes, lower prices etc. While other companies promote ZigBee and DECT solutions in similar applications (see elsewhere in this issue), it will be interesting to see whether readily available Bluetooth can succeed in grabbing market share. Brainboxes adopts v1.2 Bluetooth firmware from CSR Brainboxes announced that the company is updating its Bluetooth hardware to be compliant with the latest version of the Bluetooth specification (v1.2). Brainboxes is now using v1.2 firmware from Bluetooth silicon vendor CSR. The move to v1.2 will give Brainboxes all of the advantages of the improved Bluetooth specification whilst retaining full backwards compatibility with existing Bluetooth equipment. In bringing v1.2 support to its hardware, Brainboxes is also making it possible for software developers to use Brainboxes hardware for their software development. By selecting CSR's BlueCore firmware, Brainboxes, and developers using Brainboxes Bluetooth hardware, will be able to implement some of the optional v1.2 features such as eSCO (extended synchronous connectionless oriented an enhancement for Bluetooth voice connections) and scatternet support (connecting together numerous smaller networks, called piconets, to allow up to 256 devices to interconnect). Brainboxes Bluetooth hardware has always been based on CSR BlueCore and Brainboxes is a partner in CSR's partner program - a network of third parties working with CSR to provide real-time advantages to Bluetooth customers around the world. “CSR was at the heart of the very first v1.2 qualified products and customers are already adopting our v1.2 6 BlueCore devices and firmware, commented Clive ChelsomPill, Commercial Manager of CSR. "Products from credible suppliers such as Brainboxes, will speed up the uptake of the new standard and the benefits it brings the user." Eamonn Walsh, managing director of Brainboxes, added, “We have had a lot of success with our full range of Brainboxes Bluetooth adapters - especially with the work we have been doing to bring customised wireless solutions to our customers' industrial applications.” Walsh continued, “CSR's firmware is the most tried and tested. We are confident that the enhancements in v1.2 will be well received by our customers.” INCISOR REVIEW ISSUE Home entertainment Bluetooth style by Simon Finch, CSR CSR took the opportunity to demonstrate an innovative Bluetooth-enabled home entertainment centre at WiCon World 2004. Produced as a fully working concept model to highlight the advantages of an allBluetooth, single-box solution, the system attracted considerable attention. Despite all that we hear about ‘convergence’, the scene beneath the TV in a typical domestic environment invariably smacks of chaos. Apart from the ubiquitous VTR, which still has a place in many home installations, there will almost certainly be a set-top box for digital TV channels and a DVD player. Quite probably there will also be a CD player, an FM radio tuner and maybe an audio-visual control centre and some form of games console. All quite separate, interconnected by wire, and controlled by individual infra-red remotes. Given this scenario, it is no surprise that the market for home entertainment centres is beginning to take off, with at least eight manufacturers already shipping PC-based products running Microsoft's Media Center edition of Windows XP. There's certainly no denying that holding all digital media in one place and then making it available to peripherals such as TVs, speakers and printers using a single remote control is the way to go. But do such systems necessarily need to be PCcentric? Since all current PC-based home entertainment centres are designed to be used in conjunction with a separate set-top box running its own embedded operating system, the approach has a degree of technical overkill. This is compounded by the fact that some settop boxes, such as the excellent Sky+ units produced by various manufacturers, also incorporate large-capacity hard drives to enable users to pause and rewind live TV. CSR believes that the potential market for home entertainment systems is large enough to accommodate various approaches, and that it is unlikely that any one hardware platform or operating system will dominate the scene. But a product that incorporated everything that was needed in a single remote-controlled box would have considerable consumer appeal, especially if it used the optimum technology for the task and provided users with a rewarding and hassle-free experience. Many home entertainment systems still use wired connections for various peripherals such as game pads, printers and stereo headphones. However, since a key aim of such systems is to dispense with as much cable clutter around the home as possible, and make everything controllable from the comfort of a sofa, a growing number of peripherals appearing on the market are battery-powered cordless devices. Typically, these include keyboard, mouse and remote controls. These use proprietary radio frequency or infrared links to communicate with the PC, which means that users are likely to get through batteries at a considerable rate. Furthermore, some of the infrared links are notoriously slow, which can make even basic functions such as channel changing very tedious. It is in areas such as this that Bluetooth comes into its own, to enhance user experience. The technology is perfect for battery-powered wireless devices, since it spends most of the time in 'sleep' mode and only consumes power while the device is awake. And if the home entertainment system is going to contain a Bluetooth radio, even mains-powered peripherals such as printers might as well be fitted with inexpensive Bluetooth dongles, simply to eliminate cable clutter. These factors led CSR – working with an MSI PC – to develop a fully working concept model, to demonstrate the advantages that Bluetooth continued 7 INCISOR REVIEW ISSUE brings to home entertainment centres. This takes the form of an exceptionally compact control console incorporating a digital TV tuner, large-capacity hard drive, DVD/CD drives with read/write capability and an FM tuner. It is equipped with a multi-format interface that accepts all standard digital camera storage media, a FireWire interface for fast download of footage from a digital video camera, and Ethernet for wide area networking. Typically, the WAN connection would be made via a wireless Ethernet-to-ADSL router or gateway. CSR's Bluetooth-enabled home entertainment system is virtually wire-free; apart from power, Ethernet and TV/radio signal inputs, the only connections are to a TV. In addition to driving standard CRT-based TVs, the console provides VGA/DVI outputs for flat-screen LCDs, together with SVGA and component video outputs for TV projectors. An audio output is available for feeding a conventional (wired) amplifier, but the console also provides a Bluetooth output for wireless surround sound speakers. In addition to Bluetooth links for peripherals such as mouse, keyboard, game pads and stereo headphones, the console also provides Bluetooth links for mobile phones, PDAs, web pads and laptops. So as well as recording, storing, and copying video and audio in the digital domain, browsing the web and playing games, users can now synchronise all their contacts and appointments data, and operate a central repository for all home email. In volume manufacture, the Bluetooth enabled home entertainment system could probably be produced for much the same cost as a digital video recorder - much of the technology is obviously the same. Apart from the powersaving benefits of Bluetooth, a further key advantage of this approach is that only one remote control is needed for the entire system. CSR will be producing an example design for this in the near future, enabling manufacturers to accelerate their entry into what looks set to be a highly profitable market. Simon Finch is VP Strategic Marketing (Software) with CSR. He can be reached via [email protected] Sponsored contribution Extended Systems certified Extended Systems announced that the Bluetooth Special Interest Group (BSIG) has qualified the company's Bluetooth software development kits for both embedded and Windows CE environments as compliant with the recently released 1.2 core specification. Extended Systems' Bluetooth software development kits provide the underlying profiles and protocol stacks that make Bluetooth wireless communications possible in both embedded and Windows CE environments. New profiles qualified for XTNDAccess Blue SDK, which is the company's embedded solution, include Bluetooth Network Encapsulation Profile (BNEP), SIM Access Profile (SAP), and Hands-Free Profile (HFP). New profiles qualified for XTNDConnect Blue SDK for Windows CE include Hard-copy Replacement Profile (HCRP) and Personal Area Networking (PAN). "Pre-qualification enables our customers to skip many of the laborious steps required to ensure compliance with the SIG's specification," said Kerrin Pease, vice president of research and development at Extended Systems. "In addition, in a market that has recently seen tremendous consolidation and volatility, this release indicates our commitment to our embedded mobility products and helps us maintain our leading position in delivering quality Bluetooth software to the market." Extended Systems has more than 400 design wins including Palm, Motorola, HP, 3Com, Fujitsu, NEC, Mitsubishi, Johnson Controls and Visteon. … supplies Bluetooth protocol stack for Palm OS In addition to its work in the CE environment, Extended Systems announced that PalmSource has licensed the company’s XTNDAccess Blue SDK version 2.0, which complies with the recently announced Bluetooth Special Interest Group (SIG) 1.2 specification, supporting coexistence of Bluetooth communications alongside 802.11. PalmSource has licensed Extended Systems’ solution in order to provide Bluetooth functionality to its Palm OS licensees for the creation of next-generation smartphones and wireless devices. "PalmSource is committed to providing its 8 licensee community with the largest selection of wireless solutions to accelerate the market delivery of products that fit specific customers’ needs." said Charlie Tritschler, vice president of PalmSource. XTNDAccess Blue SDK version 2.0 is available immediately. INCISOR REVIEW ISSUE Johan Akesson VP Marketing, Ericsson Technology Licensing WI-CON VIGNETTE Despite being the victim of an Amsterdam bag-snatcher (your reporter was present when an opportunist thief made away with his computer bag containing a notebook PC and other valuables), Ericsson Technology Licensing’s marketing VP Johan Åkesson was in positive form at the show the following day when he and mar com manager Bodil Lundgren met with Incisor. Perhaps this was as a result of Ericsson moving into the publishing business? As reported in the Wi-Con preview issue of Incisor, Ericsson has launched the Blue Pages, a directory of Bluetooth companies. “All around the world, when people are looking for a product or service, they pick up a copy of the Yellow Pages,” said Åkesson. “For some time we have been formulating an idea to provide OEM’s with a Bluetooth solution guide, with solutions divided by segment. The Blue Pages are just this. As time goes by we will develop the guide, adding sections such as Automotive and HID.” Ericsson was keen to make sure that all entries were valid. “Products included in the guide must really exist – we won’t include ‘paper-ware’. So Åkesson says ‘life is suite’, even without a PC far feedback from the market has been very good.” We asked Åkesson what else Ericsson was involved in at this time. “In addition to creating the Blue Pages, we are continuing to expand our software suite portfolio. We have just added the Bluetooth Stereo Headset suite, for example, which – as is always the case – is a complete hardware and software package, plus all of the required services around it (Ed.- See ‘Ericsson paves way for Bluetooth stereo headsets’ elsewhere in this issue). Audio is very hot at the moment, and we have found that the ‘suite’ concept does work. Our previous offerings have been well received.” Since its creation, the Ericsson Technology Licensing company has operated a little further back from the limelight, and from the intense hype of the early Bluetooth days. Does this mean that the company’s profile has slipped, and are sales matching expectations? Åkesson was forthright in his response “Our business is developing according to our plan, and enjoying steady growth. Royalties are a very important revenue stream,. We feel we are in a very strong position as the only remaining IP provider with a proven solution..” While there may be challengers to this position, few would question Ericsson’s provenance as a primary source of Bluetooth solutions and expertise. New leader for Ericsson's Bluetooth company A speaking opportunity at an Ericsson customer event at Wi-Con presented Incisor’s Vince Holton with his first opportunity to meet with Thomas Norén, who, from May 15th, took over as President of Ericsson Technology Licensing. Thomas joined Ericsson in 1999 and has been involved in the roll-out of 3G systems and services, holding various executive management positions throughout the years. Thomas replaces Maria Khorsand, who, after 17 years with Ericsson, is joining OM HEX, where she has been appointed President of the Financial Markets business area. OM HEX provides services and solutions for companies in the world's financial and energy markets. Incisor enjoyed a good relationship with Maria and sends best wishes for the new job at OM HEX. Incisor also wishes Thomas well in his new role at the top of the Ericsson Bluetooth company. Thomas Norén, new president at Ericsson Technology Licensing 9 INCISOR REVIEW ISSUE Moving Forward The Bluetooth word mark and logos are owned by Bluetooth SIG, Inc., and used by Ericsson under license. We have never strayed from our course. We have remained at the forefront of Bluetooth technology. Instrumental in all the moves the technology is making, we find ways to make Bluetooth technology fit your vision. Our strong base of experience, intense focus and unique perspective, has allowed us to become the premier developer of Bluetooth design solutions. Our complete Bluetooth offer comprises baseband and radio cores, software, profile components, development tools, qualification services, custom design and training. Bluetooth was our idea. Now let’s focus on yours. 10 www.ericsson.com/bluetooth INCISOR REVIEW ISSUE Busting out of the phone: Bluetooth takes aim at vertical markets By Robert Ragusano, SMART Modular Technologies, Inc. Bluetooth has found a great niche in mobile phone, PC, PDA, and automotive and applications. But the real beauty of Bluetooth is that it can be easily designed into new industrial, medical, and consumer products with limited impact to footprint and power consumption. And, Bluetooth functionality can be quickly added to existing products, such as printers, scanners, and medical equipment, by using adapters. Analysts and manufacturers generally agree that market uptake has been good in the traditional wireless LAN and mobile phone markets, and Bluetooth is now poised to make a major impact in the so called “vertical markets,” including embedded systems, industrial and medical markets, and even new consumer markets. In fact, Bluetooth is already making its way up the system food chain. According to InStat/MDR, although the vast majority of Bluetooth chipset shipments in the past have been up to the host controller interface (HCI) level, this will migrate to solutions that include all of the embedded upper stack elements.i Manufacturers already working in these market segments have a competitive advantage, because there is a learning curve in terms of what the needs and requirements are for the vast array of potential applications in these markets. For instance, conducting failure analysis on manufacturing equipment from a PDA on a plant floor is very different from linking one’s notebook to a PC or printer. One important secret to success in embedded, industrial, and medical markets will be in the software. By allowing an OEM to offload all or most of its software into the Bluetooth module, Bluetooth suppliers can give their customers a leg up on their competition and reduce design complexity. Increasingly, OEMs are looking for modules that do more than HCI-level support, and ICs with a strong microprocessor core are making their way into the non-PC, PDA, mobile phone, and mono headset markets. These more powerful processors have enough overhead to handle third-party operating systems and encryption software for specific applications such as bar code scanning, patient data collection, or remote meter reading. In addition to an on-board processor, Bluetooth modules for these markets can also benefit from integrated connectors, edge connectors, integrated antennas, surface mount packaging, and the flexibility of Class 1 or Class 2 operation when appropriate. Recently SMART Modular Technologies teamed with Zeevo to create a Bluetooth module with an on-board ARM 7 core processor. SMART will be manufacturing the new modules, which are known to current Zeevo customers as BlueStamp. The two companies will team up to design and build the next-generation BlueStamp product, providing SMART customers with access to a Bluetooth module with on-board processing. In addition, SMART will apply the technology for integrated antennas and connectors that it recently developed for its 90191 product line to the new BlueStamp module. Even with these new enhancements, the new BlueStamp module will have the same footprint as the previous generation that was offered directly by Zeevo. Technological advances such as these have opened up new consumer markets for Bluetooth as well. For example, the popularity of Bluetooth headsets for mobile phones strongly suggests that consumers would accept similar headsets for audio. The challenge in this non-traditional wireless consumer market has been the need for transmission of high-quality audio sound, which has much tighter specifications than 11 simple voice. Manufacturers looking for the next Bluetooth market sweet spot will surely be working in the audio space as well, integrating an audio codec into Bluetooth ICs and modules for MP3 and other audio applications. While it is always challenging to identify and quantify emerging markets, recent analyst data suggests strong growth potential in these vertical and new consumer markets for Bluetooth - from simple cable replacement to more complex remote analysis and operation. Overall, Bluetooth enabled manufactured equipment is expected to experience a 60% CAGR between 2003 and 2008, and InStat/MDR expects that this will include a wide variety of products, including telematics systems, digital audio players, game devices, stereo systems, and wireless speakers.ii Specifically, the market research firm expects that vertical markets for Bluetooth “will grow aggressively to over 2 million deployed Bluetooth nodes worldwide in 2007, and, although there is activity in a great variety of applications and vertical markets, healthcare and manufacturing present the greatest opportunities in the near term.” iii So, market forces and industry interest may indeed enable Bluetooth to leap out of the mobile phone faster than we expected. Soon you will not only see Bluetooth in mobile phones, PCs and automobiles, but also in hospitals, factories and audio devices like MP3 players. i ii iii Bluetooth 2003: Are PMGs Another Driver?, July 2003, In-Stat/MDR. Bluetooth 2004: Poised for the Mainstream. April 2004. In-Stat/MDR Manufacturing & Healthcare Dominate Bluetooth Vertical Markets, April 2003, In-Stat/MDR. Sponsored contribution INCISOR REVIEW ISSUE Show news continued Xemics makes Bluetooth easier Xemics announced a new device based on the Embedded-Host Architecture in its EasyBlue family. This programmable microcontroller with embedded Bluetooth controller is intended to make the development of any Bluetooth application easier. The core of the XE1431 is the Xemics Bluetooth Controller that is combined with a programmable 8 bit microcontroller with several standard peripherals like GPIO's, a high speed UART, an audio CODEC and a power management unit. The embedded Bluetooth controller independently executes significant parts of the Bluetooth protocol stack and allows the development of application layer software without the need to validate the Bluetooth protocol stack integrity. A very low cost external serial Flash memory is used to store the customers’ application layer software. Xemics says that thanks to this Embedded-Host Architecture, even Bluetooth beginners are able enhance any data and voice application with this communication technology. "By putting significant parts of the Bluetooth stack in ROM, Xemics' XE1431 makes any external parallel Flash memory superfluous and has finally solved the difficulty of providing a cost and performance optimized Bluetooth device", said Remy Pache, VP Marketing of Xemics. "This allows our customers to keep abreast of the latest Bluetooth technology through software updates for the higher Bluetooth stack as well as the application layer", he added. The XE1431 supports the typical Bluetooth profiles used in portable peripheral applications including Headset/Handsfree, Human Interface Device Profile, Serial Port Profile, File Transfer Profile. As part of its solution strategy, Xemics provides application examples and reference designs for these applications. … licenses Skyworks’ Bluetooth transceiver Xemics also announced that the company has agreed to license Skyworks Solutions Inc.’s ultra-low-power Bluetooth radio transceiver to complement Xemics’ Bluetooth offering. Xemics and Skyworks collaborated on several Bluetooth designs, combining Skyworks’ SKY723x3 radio frequency (RF) transceiver with Xemics' XE1400 series Bluetooth baseband controllers. The licensing of Skyworks’ Bluetooth IP will enable Xemics to 12 provide a complete Bluetooth solution and to further enhance the radio transceivers. Skyworks’ SKY723x3 transceivers are manufactured through a silicon germanium (SiGe) BiCMOS process. INCISOR REVIEW ISSUE Yaron Moradi VP Sales & Marketing, Flextronics Semiconductor WI-CON VIGNETTE Flextronics Semiconductor acquired Brightcom during 2003 and now splits its business between selling Bluetooth chips and developing software. Its Bluetooth modules are currently on sale in the USA and the Far East with an imminent availability in Europe. “On the silicon side we sell Bluetooth modules, which may be populated with Flextronics silicon or that of other manufacturers such as ST Microelectronics,” said Yaron Moradi, VP of sales & marketing for the Israeli company. “We make conquest sales over, say, CSR modules as our BOM cost is lower, and we are the only company to be able to offer wireless mobile printing from any phone to any USB printer.” It is this side of its business – the software it has developed for Bluetooth wireless printing – that was one of the main thrusts of Flextronics’ marketing activity at Wi-Con. “This will be a huge industry,” said Moradi. “18 billion digital images were printed in 2003, and 75% of these were in homes. 5% of these were from camera phones, and this is forecast to rise to 25% by 2008.” To address this market, Flextronics has joined the Mobile Imaging and Printing Consortium alongside printer companies such as Canon, Epson and HP, and phone companies Samsung, Siemens and Nokia. While Flextronics may be the first to offer an ‘any phone to any USB printer’ solution, this doesn’t mean that the company will be able to capture high margins traditionally enjoyed by a first to market trail-blazer. Moradi explained “The printer manufacturers are operating in a cut-throat market, where the main margins are made not from the printer sale, but from ink cartridges. This means that printer costs are low, and no-one will pay $100 for a wireless printing adapter when the printer cost the same. That means we have to offer a solution that can sell for $49 or less.” Moradi also identified another big market for its Bluetooth and wireless printing solutions. “We already do business with Ingenico, which is one of the largest manufacturers of mobile payment terminals – the device used to take credit card payments in restaurants. Independent research states that sales of mobile payment terminals will account for 10% of all Bluetooth-enabled product sales. We are working hard to establish ourselves in this sector.” Moradi was bullish about Flextronics’ prospects “We have achieved 5 new design wins in this quarter alone, and our wireless printing solution is first to market in what will be an enormous business.” We wish them well. CSR and IVT tackle CTP CSR and Bluetooth software and ODM product company IVT Corporation announced their cooperation on Bluetooth designs to advance one-phone combined cellular/cordless applications for the wireless technology. The design makes it possible for manufacturers to produce low-cost Bluetoothenabled converged cellular and cordless phones for the home using the Cordless Telephony Profile (CTP) within Bluetooth to replace existing analogue or digital technologies such as DECT. Bluetooth's integration into telephony will enable a Bluetooth mobile phone to switch between mobile and fixed-line networks, depending on the user's location, using only one telephone number for both types of connection. Using CSR's BlueCore Bluetooth silicon, this CTP application also provides a GSM mobile phone with cordless phone function. When the mobile phone enters into the range of a CTPenabled access point (AP), it can connect to the AP via Bluetooth wireless technology, and then act as the cordless phone of the AP. The Bluetooth-enabled GSM mobile can then be used to dial-out or pick up phone calls anywhere in the range of the access point (100 metres). This is then a fixed line call rather than a mobile call and the cost is therefore lower. This first step in the CSR IVT converged telephony cooperation is a reference design for a Bluetooth-enabled cellular/cordless telephone. Bluetooth is ideal for this application because its voice capabilities are on a par with digital cordless standard DECT and are better than standard cellular voice quality; Bluetooth also offers better support for data communications, as well as offering lower costs. Increasingly however, network providers are continued 13 INCISOR REVIEW ISSUE keen to take ownership of this and are looking at how best to bring the benefits of this converged technology to the consumer. Bluetooth CTP brings benefits to consumers in countries such as China, where IVT's R&D centre is based and the UK where British Telecom have recently announced plans for its Bluephone project. Dr. Qiang Gao, CEO of IVT commented, "These products enable the merging of mobile networks and fixed line networks, and provide consumers with more convenient and cost-effective connections." Atinav and Brainboxes partner Atinav, a provider of Internet-based and wireless software, announced a partnership with Brainboxes for a wide range of applications. Within the terms of this partnership, Atinav provides its Bluetooth solution, a complete implementation of the Bluetooth protocol stack, profiles and application programmers interface in embedded systems, Windows, WinCE and Java, for use in specific applications, with Brainboxes adapters, converters and embedded modules. The aveLink Bluetooth Stack is implemented according to Bluetooth SIG 1.2/1.1 specification and is interoperable with all other standard Bluetooth Protocol Stacks. Other aveLink products include aveLink UPnP, which enables pervasive peer-to-peer network connectivity and a zero configuration network that enables network devices of all forms; aveLink OSGi, officially certified as an OSGi 3.0 compliant framework by the OSGi Alliance that can be used as a platform for service delivery in offices, homes, vehicles and even for mobile computing in a PDA; and aveLink Framework, which allows heterogeneous devices to communicate with each other, to use the functionality offered by each and enable accessibility from browser/non-browser based clients through any type of network. “Brainboxes was one of the first companies with the vision to identify the potential of the Bluetooth technology and a natural choice of hardware provider in the deployment of Atinav’s aveLink Bluetooth solutions.” said Salman Ali, manager of aveLink Strategy & Business Development. “The unique combination of Brainboxes’ wide range of high-performance Bluetooth hardware and Atinav’s robust software solutions has made it possible to provide end-users with a product solution that integrates hardware and software with Bluetooth connectivity, ensuring excellent customer user experience.” … and Clique uses Atinav UPnP solution for video IM programme At the same time, Atinav announced a partnership with Clique Communications, LLC, a digital video applications and solutions provider. Clique will use Atinav’s aveLink UPnP Solution to enable its Clique Video Messenger, a video-based instant messaging program. Video Messenger provides a video communication experience over the Internet at any available bandwidth. It supports modular, flexible, and configurable networking services designed to handle user presence, authentication, message exchanging, forwarding, archiving, real-time content delivery, and application security. UPnP is a technology that enables pervasive peer-to-peer network connectivity and a zero configuration network that enables network devices of all forms. Atinav’s aveLink UPnP includes an SDK for UPnP that provides a set of software development kits that can be used as a key component in designing a UPnP-certified device. Atinav’s solution allowed Clique to make the application UPnP-enabled so it could be 14 deployed commercially across a wide range of platforms and environments regardless of firewalls and other obstacles. INCISOR REVIEW ISSUE 15 INCISOR REVIEW ISSUE Show news continued Microvision's Flic bar code scanner uses Brainboxes’ Bluetooth US company Microvision, a provider of highresolution scanned beam display and imaging systems has selected a customised Bluetooth solution from Brainboxes. The Bluetooth converter being supplied to Microvision provides a simple way to convert any computer with a serial port into a wireless system, requiring no software on the host terminal and no difficult configuration. Microvision is making available the Brainboxes Bluetooth converters with its Flic Cordless Bluetooth Laser Bar Code Scanner and is now starting to supply them for point-of-sale (POS) terminals such as those made by NCR and IBM. To meet Microvision's specific requirements, Brainboxes has provided bespoke Bluetooth firmware, and has made specific modifications to its standard plug-and-play RS232 to Bluetooth converter, the BL-521. The BL-521 becomes a wireless base station for connection between the POS terminal and Microvision’s elegant bar code scanner includes Bluetooth Microvision's scanner - allowing the user to roam freely within a range of 100m or more from the terminal - and with virtually unlimited range, using the Flic Scanner's auto-reconnect feature and onboard 500 bar code memory. Brainboxes BL521 contains a Class 1 Bluetooth device and includes all the Bluetooth intelligence for the terminal, allowing the Flic scanner to connect to POS equipment without any configuration. Delivery has started and production is scheduled to ramp up in Q3 and Q4, 2004. Ed Millet, senior product manager for Microvision commented, “Brainboxes has provided customised technology to meet our requirements and the solution they came up with provides exactly what our customers need - the easiest possible route for Bluetooth-enabling POS terminals to work with our Flic scanners.” Mercedes dealer rep in Bluetooth scaremonger scam This is the one story in this issue that has nothing to do with Wi-Con at all, but we are duty-bound to report it. As a passionate car enthusiast who has lost fortunes funding his automotive addiction, your reporter has in in-built distrust of and cynicism towards authorised car dealers, who mostly seem intent on ripping off the helpless customer. Sometimes, though, I am moved to accelerate my feelings from passive distrust to ‘must do something about these con men!’ status. A Dr. G Sedhev wrote in to the letters page of Autocar - the UK’s number 1 weekly car magazine, saying … “My father recently went to look at a Mercedes E-Class, now that his seven year old BMW 5series needs changing. He was told by the dealer that Mercedes advises against using nonMercedes Bluetooth technology in the car because it might set off one of the airbags! Have Don’t use your Bluetooth headset, sir, or you’ll end up in the river! any other readers heard of this phenomenon?” Aaagghh!!!! Of course not, Dr Sedhev. This will not happen, thanks to all of the efforts of the Bluetooth SIG, countless other wireless developers before them, and the Daimler Chrysler team themselves. This is deplorable nonsense. Authorised dealers of most car manufacturers are well known for making idiotic statements like this to protect their own margins. Daimler Chrysler was one of the early adopters of in-car consumer Bluetooth, and I am reasonably confident would refute this statement 16 completely. This scoundrel is using the age-old FUD (Fear/Uncertainty/Doubt) tactic to scare his customer into buying his over-priced options. Please let there be some Daimler Chrysler exec out there that follows up on this, (either via Incisor or direct to Autocar themselves – the letter appeared on page 32 of the 15-21 June 2004 issue), tracing back to whichever dealer rep it was that made this statement. Will it happen? Probably not. Should it? Oh, yes. INCISOR REVIEW ISSUE Wireless industry intelligence - WLAN/Wi-Fi Port of Amsterdam goes Wi-Fi While the wireless world was meeting a few kilometres away at the RAI, Radionet - a large-scale Wi-Fi Hotzone network was fired up at the Port of Amsterdam. Opening in June 2004, the network is owned and operated by the Amsterdam Port Authority (Gemeentelijk Havenbedrijf Amsterdam). The network covers the whole Port area of the Amsterdam harbour and brings mobile wireless network access to the Port Authority vessels. The network is designed and built by Baas WDS and based on Radionet's Wi-Fi Hotzone technology, which provides mobility and network access everywhere within the coverage zone. The Port of Amsterdam is the fifth largest port in Europe and an important international logistics intersection. The Port of Amsterdam network is based on Wi-Fi standards and operates on the 2.4 GHz WLAN spectrum, which enables the Port Authority of Amsterdam to use a wide variety of Wi-Fi compliant devices and notebooks computers to access the network in a secure way. The network features 2.4 GHz Wi-Fi technology for end-user access and 5.4 GHz high-speed links for wireless backhaul. The network also features intelligent sectorised antennae, which extend network coverage up to 2000 meters from shore, allowing vessels to freely move in the port area without losing network connection. "To replace our previous generation narrowband wireless network, we needed a reliable network that could withstand demanding harbour conditions and provide high speed connections to a wide variety of applications. Wi-Fi technology was an obvious choice for replacement as it supports a multitude of access devices and is cost-effective to deploy. However, the challenges of comprehensive coverage and suitability for outdoor-use needed to be resolved. After looking into the competing alternatives, the Baas WDS / Radionet solution proved to be best choice as it offers seamless mobility, high reliability, secured coverage and the ability to use all standard Wi-Fi clients without any special software," said Fons Maartens, System manager, Amsterdam Port Authority. "The system was introduced to create efficient internal communications for the Amsterdam port authority. By linking the Patrol vessels to the intranet they now have up to date information. Digital reports and confidential data, used by investigations of offences, can be exchanged fast and secure. Other strong points were the reduced use of VHF traffic and a decrease in phone bills," said Aart Hiemstra, Dept. Harbourmaster of the Amsterdam Port Authority. "The port of Amsterdam marks the first large harbour installation for Radionet outside the Nordic Countries. Our Wi-Fi Hotzone solution for harbour use has been proven in four ports and eight cities in Finland, with the largest networks providing a seamless broadband cloud of over 50 square kilometres. By using Wi-Fi technology in harbour networks, port operators can reap the benefits from the rapid development of access devices as the network can be accessed securely with all Wi-Fi compliant devices," said Henry Valtonen, VP of Sales and Marketing, Radionet. Broadcom simplifies the Wi-Fi set-up experience Broadcom announced two new solutions that it says will significantly improve wireless connectivity for consumers who use 54g-based equipment in their Wi-Fi networks. The first is an intelligent software tool that simplifies wireless LAN network installation and automatically configures security settings. The second is a highly integrated hardware module that can increase the range of 54g-based wireless LAN devices by up to 50 percent. Broadcom’s new solutions are intended to enable next generation 54g products not only to deliver higher performance wireless LAN access, but also to alleviate the usability concerns of many first-time Wi-Fi users. Tackling the set-up issue, Broadcom has developed SecureEZSetup software, a two-step set-up wizard that simplifies network installation and automates configuration of 54g PCs, adapters, access points and routers. continued 17 INCISOR REVIEW ISSUE Wireless industry intelligence - WLAN/Wi-Fi continued Whereas a typical wireless LAN set-up requires a user to manually enter at least four settings for a one-device network, the SecureEZSetup software automatically configures these settings for the user. Furthermore, SecureEZSetup eliminates the need for complex access point configuration – Broadcom predicting that even novice Wi-Fi users will be able to set up their wireless networks with a few clicks of a mouse. SecureEZSetup configures both the Service Set Identifier (SSID) and Wi-Fi Protected Access (WPA), a standards-based security feature built into all Wi-Fi certified products. And to help users stay connected to their wireless network at greater distances, Broadcom has specified a power amplifier module that increases the range of 54g-based devices. The new 54g power amplifier module combines all critical wireless LAN radio frequency (RF) components – including the power amplifier, power detector, switches and filters – into a single chip-sized module. Such integration enables increased output power and improved signal quality of wireless LAN devices. As a result, PCs and other mobile devices integrating the module can maintain wireless connections at distances up to 50 percent farther from a 54g access point or router. “Broadcom is building on its maximum performance 54g solutions with innovative features that minimise complexity and optimise wireless coverage,” said Jeff Abramowitz, senior director of marketing for Broadcom’s Home & Wireless Networking business unit. Because Broadcom supplies hardware and software for a wide range of wireless LAN infrastructure products, PCs and other devices, we have a unique ability to deliver system-level solutions that will greatly improve the Wi-Fi user experience for both technology novices and enthusiasts.” SecureEZSetup and a customised software development kit are currently available to Broadcom’s PC OEM, retail and broadband modem partners as part of the latest OneDriver software release. Hardware vendors are expected to offer the set-up wizard in many of their upcoming products and to enable customers to upgrade existing hardware with a simple software download. The 54g power amplifier module is currently being designed into products from leading manufacturing partners. Cutting the Wires knits notebooks and networks Mobile solutions provider Cutting the Wires (CTW) launched Zafari Mobile Professional, which it described as the most advanced and intuitive, network and device-independent connection and application management interface for notebook computers. Don’t undersell it, guys! CTW specialises in developing mobile solutions, implementing end-to-end data solutions and mobile data telecomms consulting. It describes its mission as to mobilize the primary data device of choice: the laptop computer, saying that enterprises have been slow to adopt and deploy wireless mobility solutions over the past few years, while the mobile operators and service providers driving the technology have displayed little understanding of the requirements of enterprise IT Managers. Fixed operators and ISPs have successfully delivered remote access solutions to the enterprise for many years and coming from a data-centric, solution-led perspective, have understood the critical decision-making factors for IT Managers such as: security, support costs, ROI, productivity improvements and cost and ease of deployment. CTW’s solution - Zafari Mobile - is a graphical user interface (GUI) for all networks (Ethernet, dial-up, WiFi, GRPS, 3G) and all types of modems. The GUI is specifically designed for laptops to provide seamless connectivity to all networks, over all modems, irrespective of location. Zafari Mobile creates a simple, intuitive bridge between modem devices, network bearers and existing user applications. CTW says it has tested Zafari Mobile Professional with a number of major telecom operators, device manufacturers and enterprises in the UK and USA, including Telstra UK, Cisco Systems, Lucent Technologies, Earthlink, Option Wireless and Sony Ericsson to ensure that the commercial product launch meets the requirements of both enterprises and service providers. Why is Zafari Mobile unique? The company’s management claims over 100 18 man years of industry experience and expertise behind them and were the team responsible for launching Vodafone Mobile Connect, the GPRS data service for enterprise users from Vodafone UK. INCISOR REVIEW ISSUE Wireless industry intelligence - WLAN/Wi-Fi continued New WLAN and Bluetooth solutions from Philips Philips announced new 802.11b low-power WLAN and Bluetooth semiconductor "system-in-a-package" (SiP) solutions specifically designed to operate at the same time in small form-factor systems such as smart phones, PDAs and other portable devices. Philips has developed specialised hardware and software that is embedded in its WLAN and Bluetooth SiPs so that both technologies to be used at the same time. This means a consumer can use a mobile phone equipped with a Bluetooth wireless headset to make a call while using the same phone to simultaneously check information on the Internet via a WLAN network - without experiencing interference. The Philips WLAN/Bluetooth co-existence solution incorporates dedicated hardware interfaces and controller software embedded in its latest WLAN BGW200 and Bluetooth 1.2 BGB203/04 SiPs - as well as in the previously announced low-power WLAN chipsets and Bluetooth 1.1 SiPs. An advanced Packet Traffic Arbitration (PTA) algorithm with voice packet prioritisation ensures seamless collaboration between Bluetooth and WLAN and excellent voice/audio quality. Philips' new Bluetooth 1.2 products add Adaptive Frequency Hopping (AFH) capability to actively avoid WLAN frequency channels that are in use. Philips' WLAN 802.11b SiP will be sampling in July 2004 and will be available in production quantities in Q4 2004, the' Bluetooth (Flash version) SiP will be sampling in July 2004 and will be available in production quantities in Q4 2004while the ROM version will be available in production quantities in Q1 2005. Breaking the bonds - expanded use of wireless in hotels WLAN has received considerable attention over the past several years as a hotel broadband solution. Driven largely by the interest in Hotspots, hotels and service providers alike began to apply WLAN technologies to the hotel market. In fact, many of the service providers who are active in the hotspot arena (airports, conference centres, cafes) are also active in the hospitality market and many of the same dynamics of desired mobility apply equally to the hotspot and hotel markets. In past years, however, WLAN was seen primarily as a solution for the public areas of the hotel, such as the lobbies and meeting rooms. The thinking about WLAN is now expanding beyond the public areas and into the guestroom. Many of the concerns hotels had regarding guests travelling with the necessary equipment to access (a Wi-Fi enabled laptop) have been dissipated as indications of guest demand have increased. Furthermore, some of the structural impediments for deployment have been addressed. WLAN in the guestroom, according to market researchers In-Stat/MDR, is the next phase in the network evolution of hotel broadband. Many of the large hotel flags are experimenting with WLAN in the guestroom, either as a compliment to the wired solution, or as a stand-alone network. WLAN is being driven partially by guest demand, but many hotels also view WLAN as a less expensive broadband option. Depending on the areas covered and architecture of the hotel, WLAN solutions can be deployed for several thousand dollars. Some properties, especially in Europe, are looking at WLAN as an initial step into offering a guest broadband access solution. Rather than initially fronting the cost and inconvenience of implementing a wired solution to the guestroom, some hotels are offering WLAN, primarily just in the common areas (lobbies and meeting rooms), although some are offering it to the guestroom. Providers, such as BT (Openzone), are 19 implementing this type of solution in hotels. WLAN is also less intrusive, which in older, historic European buildings, is very important. Certain providers are also adopting an allwireless approach to hotel broadband. In the US, StayOnline is a WLAN-only provider of broadband solutions to the hospitality space, with 300 properties under contract. StayOnline is able to cover numerous guestrooms with a single Access Point (AP), ranging from 10 guestrooms to over thirty, in a worst and best cast scenario. France Telecom has also deployed over 1000 hotel properties with broadband (principally in a contract with Accor). Unlike the BT deployments that are public areas only, the France Telecom (Orange) offering covers a minimum of 25 percent of guestrooms. INCISOR REVIEW ISSUE WI-CON VIGNETTE Bob Heile Chairman, Zigbee Alliance With a lengthy background in the wireless sector, and IEEE credentials to boot, Bob Heile is appropriately qualified to hold down the chairmanship of the ZigBee alliance. Heile is known in the industry as a man of strong opinions, and not afraid to make the odd contentious comment. It was, then, with some interest that we met with him at Wi-Con. It didn’t take long for the finger-pointing to start. Asked to describe why ZigBee will succeed, Heile commented “The main advantages are ZigBee’s unique qualities – its very low power means it can operate for long periods of time on off-the-shelf batteries, and its ability to manage very large networks – up to 65,000 nodes. Try doing that with Bluetooth!” And it didn’t stop there, as Heile continued “We tried to get the Bluetooth Special Interest Group (BSIG) to go with mesh networking, but they – and particularly Ericsson - didn’t want to know.” But back to the ZigBee history. “802.15.4 was ratified in mid-2002m and the Zigbee Alliance was incorporated in October 2002. Our main focus – beyond furthering the interests of the 75 member companies – has been on the networking and security layers.” In terms of market availability, Heile predicted that ZigBee companies would be ready to go to market in late 2004 to early 2005. “The market reaction has been very good, and the main application area we will address is large industrial control systems in factories, offices, warehouses etc. There will undoubtedly also be some consumer applications, too. For example, one of the sports shoe manufacturers is developing a shoe incorporating ZigBee to wirelessly connect with a PDA in order to transfer data for use in health and training applications, plus there will be a big market for ZigBee in devices like smoke detectors (Ed – DECT is going for the same market – see feature in issue 70).” Heile went on to describe how the ZigBee Alliance was handling its steward-ship of the technology – standard development and day to take place October, and we will also be setting up a big network. We have a 100 node system running now, and we plan to increase this to 300 nodes.” Whatever the relative merits of the two technologies, it seems that comparisons will continue to be drawn between ZigBee and the proposed Bluetooth ‘Lite’. One thing is for sure – the ZigBee Alliance chairman has no doubts about the merits of his offering. If any BSIG member wishes to comment further, contact Incisor at the usual address. ZigBee Alliance's Bob Heile harbours no doubts about technology's potential day operations – and once again it was the BSIG that was in the firing line. “It is vital that we avoid the mistakes made by the BSIG, which lost focus in the midst of its early days. The technology was vastly over-hyped in terms of what could be delivered, and the BSIG got hung up on things like HDTV (video) over Bluetooth when its simplest products – such as headsets – had interoperability problems. It was laxity in the standard that created this situation. To avoid this, and situations whereby a standard can be over-influenced by any one company, we operate the ZigBee alliance as much more of a traditional standards organisation. We wanted a lot of ‘eyes’ or participants. There is a quasiconsensus process, though - as with a well-run commercial business - if there is a deadlock it will be resolved/over-ruled by a board decision.” We ended this lively discourse with Heile outlining the current state of the ZigBee nation. “One month ago, three companies that have developed protocol stacks were able to demonstrate them interoperating. We are now working up to the start of a series of un-plug fests, with companies testing to the specification. The first of these ‘Zig-Fests’ will 20 INCISOR REVIEW ISSUE Wireless industry intelligence - ZigBee Jennic launches complete ZigBee IP portfolio Jennic, which supplies system-level intellectual property (IP) cores and silicon design services, announced the availability of what it claims is the industry’s first complete suite of intellectual property (IP) cores and products for 2.4GHz IEEE802.15.4compliant and ZigBee wireless products. Jennic’s 802.15.4 IP portfolio enables a range of IC products providing wireless transmission with long battery life to serve a wide range of applications, including residential and industrial control, personal health care, computer/gaming peripherals and consumer electronics. The suite of IP cores comprises a 2.4GHz IEEE802.15.4-compliant radio in 0.18µm RFCMOS, an O-QPSK modem, a baseband controller and a MAC protocol stack. These cores can be integrated to allow semiconductor vendors or system OEMs to address the emerging IEEE802.15.4 / ZigBee market quickly and with minimum cost and risk, or they can be combined with a customer’s IP (such as a processor or radio) to produce customer-defined products. “There are tremendous opportunities in adding standards-based wireless systems to both mature and emerging industrial and home markets,” said Jim Lindop, CEO, Jennic Ltd. “Jennic’s IEEE802.15.4 and ZigBee wireless technology will enable our customers to exploit these markets with industry-leading products in a timely, cost-effective manner.” Jennic will also integrate the cores to provide IP chip level products to suit a range of applications from lowest-cost, single-chip systems to high-performance transceivers. Complete system-on-chip devices, with integrated transceiver, processor and peripherals may be developed, aiming to provide the lowest possible bill-of-materials and lowest power consumption, leading to several years of life from one battery. Evaluation boards and a software developers kit will be available for application development. Chipcon lowers the price on IEEE 802.15.4/ZigBee technology ZigBee’s position is as a low power and low cost technology. Setting out its stall at WiCon, Norwegian company Chipcon, which is a provider of low cost, low-power RF-ICs was offering the CC2420, IEEE 802.15.4 compliant and ZigBee ready RF Transceiver for as low as US$2.00 in large quantities. Chipcon's standard RF-ICs provide-low cost, low-power and high-performance RF solutions for a large number of wireless applications including home and building automation, wireless sensor networks, automatic meter reading (AMR), alarm and security, consumer electronics and automotive. Chipcon's singlechip RF transceivers and transmitters target low-power wireless applications in the 300 to 1000 MHz and 2.4 GHz frequency bands. The products are distributed worldwide. Since the launch of the CC2420 in 2003, Chipcon says it has seen an enormous interest for its RF Transceiver and that the product has been in mass production since February 2004. Chipcon has shipped more than 350 Chipcon aims to be at forefront of ZigBee roll out development kits to customers worldwide, including many major OEM's. "Chipcon is proud to be in the front of the competition both by providing the best technical solutions and lowest cost solutions to the market", says VP component sales John Helge Fjellheim, and continues; "Chipcon is dedicated to support the emerging need for low cost, low 21 power, robust and seamless wireless networking." Based on the new pricing structure Chipcon's customers are now able to develop and manufacture real low-cost and low-power wireless products based on IEEE 802.15.4 and Zigbee. INCISOR REVIEW ISSUE WI-CON VIGNETTE Erich Kamperschroer Chairman, DECT Forum The feature provided by the DECT Forum that appeared in the Wi-Con preview issue may have come as a surprise to Incisor’s readers – isn’t DECT old technology? Not according to Erich Kamperschroer, chairman of the DECT Forum, and also manger of technology strategy for Siemens’ information and communications mobile cordless products division. “People want to be able to use cordless phones in the home, and in the enterprise, but they are also interested in ways of reducing the number of phones they use – cellular and cordless, and in taking advantage of least cost routing. There is a gap in the marker which – unresolved as it is – Bluetooth Cordless Telephony Profile (CTP) has failed to fill. We are working on the situation whereby there is an awareness of Bluetooth as it is still new, whereas DECT and the DECT logo have never really been promoted as an identity in their own right.” With his Siemens hat on, Kamperschroer is able to confirm that DECT is still big business, as Siemens sells 30% of all cordless phones in Europe. These include a DECT/ISDN base station that has recently been launched with built-in Bluetooth, and supporting the DUN and Headset profiles. “While hype about DECT may be low, people still have application needs,” said Kamperschroer, continuing “DECT started back in 1994, and hit a peak of interest in ‘96/’97. Bluetooth hype started in 1999, and this undoubtedly hurt DECT, but since 2002 DECT has been enjoying a comeback. Analyst numbers confirm that DECT unit sales grew globally by between 3-6% last year, and in Western Europe the number was 30%.” Impressive numbers, for sure, but why is DECT still grabbing such a large share of the market? “The one unarguable fact is that DECT chips are very low cost. Add to this how well-established DECT is, and you can see why it is so successful in cordless phones, and why it is now being considered for other applications such as SMS messaging and wireless-enabling domestic devices such as smoke alarms (see Incisor WiCon preview issue ‘DECT – messaging in the home’)” commented Kamperschroer. Its not all plain sailing, though, and Kamperschroer admitted that the DECT Forum spends a lot of time campaigning for spectrum availability, fighting with UMTS, negotiating with the FCC for the US roll-out, and working on launches in Latin America, India and China, where – strangely – DECT can be used in the enterprise, but not residentially. Whatever the challenges, it seems we certainly have not seen the last of a technology that unobtrusively powers many of the world’s cordless phones. Cambridge Consultants optimises DECT for 2.4Ghz ISM band Product development consultancy Cambridge Consultants is introducing new software intellectual property that optimises DECT for use in the license-free 2.4GHz ISM frequency band - making it ideal for worldwide markets including the USA where the usual 1.8-1.9GHz band is unavailable. Cambridge Consultants has added proprietary interference-avoiding technology onto the DECT protocol to optimise it for use at 2.4GHz. With suitable low-cost radio chipsets already in existence, Cambridge Consultants forecasts that the new DECT platform will offer considerable quality-of-service advantages compared with existing US cordless technologies for instance, as well as alternative wireless technologies such as WiFi and Bluetooth. Cambridge Consultants' new software intellectual property employs a coexistence strategy based on a discovery algorithm that 22 provides information on the current real-time usage of the spectrum by popular wireless systems, to determine the quietest channels. The company believes that DECT protocol still offers an unmatched quality of wireless service in this arena. Among its attributes are highquality voice and data connections, a range of up to 300m (328 yards), low battery power consumption, and seamless hand-over between basestations for mobility. INCISOR REVIEW ISSUE Postcards from Amsterdam Big hitters at Wi-Con included Texas Intstruments ... ...and Motorola Wi-Con welcomed new technologies and new faces. Ember represents the ZigBee industry One of these is a dummy wearing Infineon wireless technology Bluetooth SIG booth not the glossiest at Wi-Con 23 INCISOR REVIEW ISSUE Incisor directory Incisor directory of Bluetooth and wireless industry companies As time goes on, more and more companies join the Bluetooth Special Interest Group (SIG), becoming part of the global network of companies that are working to take Bluetooth technology to market. On an ongoing basis, Incisor includes a listing of companies providing products and services within the Bluetooth and short range RF sector. Beyond the simple listing, wherever there is an open book icon () alongside the company name, you will be able to obtain more information and contact details for that company by clicking on the icon. This provides a link to an expanded profile of that company. Incisor continues to be the only continuously published magazine dedicated to Bluetooth and short range RF technology, and is received at more than 1200 companies across the world, and enjoyed by an estimated readership of 25,000 individuals. To add your company or a profile for your company to this directory listing, email: [email protected] TM Access point/gateway products BLIP Systems Clipcomm Inc. Commil Ltd lesswire AG Inventel Pico Communications Red-M Tadlys Wireless Networks Inc. Antennas Fractus GigaAnt Cellular handsets Mitsubishi Electric Telecom Europe Motorola Nokia Panasonic Philips Sony Ericsson Communications Consulting Alpine Communications PA Consulting Group Connectivity/Hardware products 3Com Anycom, Inc. Brain Boxes Ltd Ensure Technologies Logitech MediaSolv.com Roving Networks Socket Communications Tactel AB TDK Systems Troy Group Xircom ConnectBlue AB Market research & analysis ARC Group Baskerville Chorleywood Consulting EMC IMS Research Digital pen and paper technology Anoto Hardware and software design/IP Adamya Technologies ARC Wireless Solutions Inc. Atinav Inc. CEVA Inc. Colligo Networks Inc. Cosmic Co Ltd DsIT Technologies Ltd Ericsson Technology Licensing Company Impulsesoft IVT Corporation LinTech GmbH Mecel AB MindTree Consulting NewLogic Technologies Penell A/S RTX Telecom Stollmann E+V GmbH Tality Corporation Teleca TTPCom Ltd. WaveLab Engineering AG Mobile Computing products Casio Fujitsu Siemens Computers IBM Palm Samsung Electronics Sony Information Technology Europe Toshiba Information Systems OEM solutions SMART Modular Technologies Silicon/Semiconductors Alcatel Microelectronics Atmel Corporation Brightcom Technologies, Inc. Conexant Systems, Inc. Cambridge Silicon Radio (CSR) Infineon Technologies Intel Corporation KC Technology Inc National Semiconductor GmbH Philips Semiconductors RF Micro Devices SiGe Semiconductor Silicon & Software Solutions Silicon Wave Headsets GN Netcom Plantronics Industrial products Baracoda BlueGiga Technologies 24 Spirea STMicroelectronics Texas Instruments, Inc. XEMICS SA Zeevo, Inc. Software solutions & applications Atinav Inc. Bandspeed Mezoe Microsage Wireless Norwood Systems Open Interface RegiSoft Rococo Software SofBlue Inc. WIDCOMM Zi Corporation Test Equipment Anritsu Berkeley Varitronics Systems Catalyst Enterprises CETECOM Spain IAR Systems Tektronix, Inc. Tescom Co Ltd Test houses 7 layers CETECOM Inc. Ericsson ETS DR.GENZ GmbH Intertek ETL SEMKO Radio Frequency Investigation (RFI) INCISOR REVIEW ISSUE Wireless industry calendar of events DATE EVENT LOCATION NOTES LINK June 1 - 4 2004 World Communications Association 2004 Marriott Wardman Park Hotel, Washington DC, USA Premier event for wireless broadband products and services http://www.wcai.com/ June 8 - 10 2004 Wireless Connectivity World Amsterdam RAI, Netherlands - www.wiconworld.com June 30 - July 1 2004 LBS Forum 2004 - 1 Budapest For those developing and marketing attractive, profitable mobile location based services http://www.iir-conferences.com Sep 27 - Oct 1 2004 3GSM World Congress Asia Suntec International Convention & Exhibition Center, Singapore - http://www.gsmconferences.com/3gsmasia/ Oct 13 -14 2004 Enterprise Wireless Technology Olympia, London Dedicated enterprise event for mobile and wireless technologies http://www.enterprisewirelesstechnology.com/ tbc, October 2004 WiCon Asia Singapore - www.wiconworld.com/asia November 8 - 10 2004 WiCon Americas Santa Clara Convention Center - www.wiconworld.com/americas Further wireless industry events will be added to the calendar as soon as they are announced. See notes below regarding editorial submissions. Now access Incisor and other products and services from Click I.T. Ltd at TM apendig TM Infusion TM Ericsson Technology Licensing AB PRODUCED/DISTRIBUTED BY: Click I.T. Ltd www.click.co.uk Hampshire Gate, Langley, Rake, Hampshire GU33 7JR, England Tel: +44 (0)1730 891330 · Fax: +44 (0)1730 894132 Smart Modular Technologies This newsletter is distributed on a monthly basis to companies and individuals with an interest in Bluetooth, WLAN, ZigBee, UWB, RFID, NFC and other RF technologies. Should you wish to stop receiving Incisor, then please contact Click I.T. Ltd using the contact details shown. Incisor provides commercial and promotional opportunities in the Bluetooth and short range RF sector. Sponsorship, advertising and e-marketing enquiries should be directed to Vince Holton (see below) Editorial contributions are welcomed. Companies should send press releases to the editorial contact across. CONTACT DETAILS: Individuals are invited to express their views as to the content and style of Incisor. Publisher/Editor-in-chief: Vince Holton · [email protected] · Telephone: +44 (0)1730 895614 Features Editor: Paul Rasmussen · [email protected] News Editor: Manek Dubash · [email protected] · Telephone: +44 7788 923557 Contributing Editor: Mads Ølholm · [email protected] · Telephone: +45 355 57372 Sony Information Technology Europe The Incisor is produced as an independent publication by Click I.T. Ltd. Views expressed within are those of the Incisor editoral and management representatives. Staff Writer: Becky Russell · [email protected] · Telephone: +44 (0)1730 894962 25 Bluetooth is a trademark owned by the Bluetooth SIG, Inc., USA. Incisor is a trademark of Click I.T. Ltd © Click I.T. Ltd 2004