nymetroparents

The Most Effective MediA
for Reaching NY REGIoNAL Parents
NYMetroParents is the regional medium that parents turn to for guidance on education, health, activities,
and parenting tips. Our magazines and website guide parents on planning their family weekends and
choosing physicians, afterschool activities, camps, birthday party venues, and much more.
It’s also where parents turn to learn about new family-oriented services in their communities.
Parents keep each issue for months at a time, folding down pages, circling key items,
and re-reading articles. It truly is a “must” read.
In short:
They trust us.
New York’s Largest Publisher of Regional Parenting Magazines
Fairf ieldParent
September 2008
fairfieldctparents.com
Back
to
School
Make This
Year a Success
Lunch Box
Makeovers
...and more
Homework
Special
Expert
Reading Help
Real World
Math Tips
Where-To: Apple Picking
•
Fashion Forward for Back To School
Key Advantages
• Targeted Distribution at schools, libraries, pediatrician and ob/gyn offices, and after-school programs
• Top-quality Editorial from our award-winning experts with over 20 years experience in covering the
local parenting sector
• Comprehensive Activity Calendars parents refer to throughout the month
• Themed Issues that increase shelf-life
• Comprehensive Market Coverage with over 400,000 copies circulated to metro-area parents each month
NYMETROPARENTS
BigAppleParent
WestchesterParent
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A Division of Davler Media Group, LLC.
1440 Broadway, Suite 501, NY, NY 10018
BrooklynParent
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QueensParent
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NassauParent
T. 212.315.0800 | F. 212.271.2239
RocklandParent
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FairfieldParent
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SuffolkParent
www.nymetroparents.com
Largest PareNtiNg
circuLatioN iN Metro area
Audited distribution now over 100,000
over
NYMetroPareNts magazines distributes more
500,000
coPies/MoNth
• big aPPLe PareNt
60,000
• brooKLYN PareNt
53,000
• QueeNs PareNt
60,000
• Westchester PareNt
60,000
• rocKLaNd PareNt
30,000
• fairfieLd PareNt
40,000
• Nassau PareNt
50,000
• suffoLK PareNt
50,000
403,000
tta
n
AFFILIATED PUBLICATIONS
Ma
nha
• stateN isLaNd PareNt* 50,000
• the PareNt PaPer*
50,000
Brooklyn
Lower Rockland Counties)
St
at
en
Isl
an
d
(Covers Bergen, Passaic, Essex, Hudson, Eastern Morris, and
503,000
* Staten Island Parent is published by Family Resource Publications, Inc.
The Parent Paper is published by North Jersey Media Group, Inc.
We pride ourselves on accurate, efficient and timely delivery of our magazines.
Some of the steps we take to ensure quality delivery include:
• Constantly increasing distribution sights
• Distribution only at “authorized locations”
• Distribution efficiency evaluated monthly to achieve optimal coverage
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New York’s Largest Publisher of Regional Parenting Magazines
NYMETROPARENTS
BigAppleParent
WestchesterParent
n
n
A Division of Davler Media Group, LLC.
1440 Broadway, Suite 501, NY, NY 10018
BrooklynParent
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QueensParent
n
NassauParent
T. 212.315.0800 | F. 212.271.2239
RocklandParent
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FairfieldParent
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SuffolkParent
www.nymetroparents.com
Largest Parenting
publishers in 2008
We Get results!
over 1,500 advertisers and
over 10,000 ads
2008
advertisersads
big apple parent
393 2,098
Brooklyn Parent
295 1,686 280 1,845
Westchester Parent 606 3,348
Rockland Parent
229 1,358
Fairfield Parent2 115 370
Queens Parent
1
1,918
Unique Advertisers
1
2
n
10,705
1,512
includes Bar Bat Mitzvah Book
ony 4 issues
New York’s Largest Publisher of Regional Parenting Magazines
NYMETROPARENTS
BigAppleParent
WestchesterParent
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n
A Division of Davler Media Group, LLC.
1440 Broadway, Suite 501, NY, NY 10018
BrooklynParent
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QueensParent
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NassauParent
T. 212.315.0800 | F. 212.271.2239
RocklandParent
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FairfieldParent
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SuffolkParent
www.nymetroparents.com
reader profile
the data is in!
smart, affluent and motivated to act!
nymetroparents readers are...
age
Average Age
38.6
education
Number of College Educated Readers income
Average Household Income
action
Readers who Frequently Purchase
Products and/or Services from Ads
Seen in NYMetroParents
66.2%
retention
Readers who Keep NYMetroParents
Magazines for 3 Weeks or More
62.0%
91.2%
$108,553
Circulation Audit Information: April 1st 2008 - March 31st 2009*
* Audit Provided by: Circulation Verification Council, St. Louis, MO.
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New York’s Largest Publisher of Regional Parenting Magazines
NYMETROPARENTS
BigAppleParent
WestchesterParent
n
n
A Division of Davler Media Group, LLC.
1440 Broadway, Suite 501, NY, NY 10018
BrooklynParent
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QueensParent
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NassauParent
T. 212.315.0800 | F. 212.271.2239
RocklandParent
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FairfieldParent
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SuffolkParent
www.nymetroparents.com
Selected Advertisers
Health, Education, Banks, Camps & More
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2nd St Y
9
AAA Travel
Alvin Ailey School
American Museum of Natural History
Applebees
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Bedroom Source
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Con Edison
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Empire State Building
Fastrackids – (4)
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Fox Films
Good Samaritan Hospital
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America
Summer Kids
College 2009
at Westchester Community College
connect to the perfect summer
experience for your child or teen!
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ealth Plus
H
Healthfirst PHSP, Inc
Hilton Garden Inn
Hudson Health Plan
Huntington Learning
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JCC’s (8)
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Little Gym (7)
Little Scoops – (4)
Mad Science (3)
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My Gym (5)
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/:$,JET3PDL
5JNFT4RVBSF
YC Dept of Health & Mental Hygiene
N
NYSDOH Bureau of Health Promotion
NYU Child Study Center
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PM Pediatrics (2)
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Robeks
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Strike Holdings - Bowlmor
Super Shuttle
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Sylvan Learning Centers (4)
Thornton Donovan School
TIAA-CREF
Tiger Schulmann’s Karate (3)
Toys R Us
Tutor Time - Queens
United Federation of Teachers
Vanguard / 529 Plan
Vascular Associates of Westchester
Westchester Community College
Westchester County Parks
Westco Productions
Women’s Healthcare of New England
YMCA (14)
NO JOINER’S FEE
THROUGH FEBRUARY 2!
“Whoa!”
Join one of our convenient locations
by Monday, February 2 and we’ll
waive the Joiner’s fee and coach you
through our 12-week Y Personal
Fitness program, free with membership. Visit your neighborhood YMCA
in person or at ymcanyc.org.
Jam with the hottest First Act™ guitars, including exclusive designs you can get only at Toys”R”Us!
Our Times Square store is your destination for an amazing selection of First Act™ instruments –
enough for a whole rockin’ band!
Center for the Digital Arts
Peekskill Extension Center
COMPUTER ARTS
& STUDIO ARTS
19 locations. 5 boroughs. One YMCA.
July 6-16 & July 20-30
Ages 7-17
At the YMCA, you’ll fit right in.
914-606-7300
Westchester Community
College Center for the Arts
White Plains
WHAT’S YOUR HEALTH
GOAL THIS YEAR?
STUDIO ARTS,
COMPUTER ARTS &
PHOTOGRAPHY
June 29-July 30
Ages 6-18
914-606-7500
JOIN NOW!
5 Locations in Manhattan.
Chinatown (Houston & Bowery)
212-912-2460
Harlem (135th St. at Adam Clayton Powell)
212-281-4100
McBurney (14th btw 6th & 7th)
212-912-2300
Vanderbilt (47th btw 2nd & 3rd)
212-912-2500
West Side (5 W. 63rd St. at Central Park West)
212-875-4100
OUR GOAL IS TO HELP YOU REACH IT.
Mount Vernon
Extension Center
JUNIOR CHEF
ACADEMY
June 29-August 6
Ages 9-16
Every Branch open 8AM – 8PM January 1
to get the New Year started right!
914-606-7200
OPEN HOUSE
Saturday, January 3
Sunday, January 25
12 PM – 4 PM
Ossining Extension Center
TRY THE
SCIENCE ACADEMY
July 20-30 & August 3-13
Ages 8-17
914-606-7400
Bring this ad to your local YMCA and receive a
free pass good for one day through February 2.
1514 Broadway (at 44 St.)
www.ToysrusTimesSquare.coms3PECIAL%VENTSs0ERSONAL3HOPPING
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FOR FREE
A one-day pass entitles the holder to use one YMCA of Greater New York Branch free of charge for one day only through
February 2, 2009. Limit one pass per guest for the period December 26, 2008 through February 2, 2009. Participants must
be 18 years of age or older and must present a valid, government-issued photo I.D. May not be combined with any other
offer, other restrictions may apply.
www.esbnyc.com
212-736-3100
8AM-2AM daily
bap0109
New York’s Largest Publisher of Regional Parenting Magazines
CLIENT: EMPIRE STATE BUILDING
JOB NO.: 8-ESBC-015 G R1
SPACE UNIT: 4/C (B: 10.75”W X 12.5”H, T: 9.75"W X 11.35"H, L: 8.75”W X 10.35”H)
PUBLICATIONS: BIG APPLE PARENT, BROOKLYN PARENT, QUEENS PARENT, ROCKLAND
PARENT, WESTCHESTER PARENT - NOVEMBER 2008
APPROVED
TRAFFIC/PROOF READER
PRODUCTION SUPERVISOR
DIRECTOR PRINT SERVICES
ART DIRECTOR
COPYWRITER
ACCOUNT EXECUTIVE
ACCOUNT SUPERVISOR
MANAGEMENT SUPERVISOR
CREATIVE DIRECTOR
CLIENT
NYMETROPARENTS
BigAppleParent
WestchesterParent
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ART FILE NAME
DATE
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ESB_42_DaySkyline.tif
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Date Created: 08/29/08
Artist: Mark
Proof: 04
Page: 01
Date Revised: 10/06/08
Artist: JT
PDFx1a - S.S.
10/07/08
PRINTED FROM FILE
MECH SCALE EFFECTIVE RESOLUTION
57%
522 dpi
62%
484 dpi
42%
852 dpi
102%
illustrator eps
61%
illustrator eps
PRINTED AT 81%
EPSON PROOF-SWOP 5
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A Division of Davler Media Group, LLC.
1440 Broadway, Suite 501, NY, NY 10018
BrooklynParent
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T. 212.315.0800 | F. 212.271.2239
RocklandParent
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FairfieldParent
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SuffolkParent
www.nymetroparents.com
The Most Number of Camp Advertisers
(300 in 2008)
It Works!
• 74th Street Magic
• 92nd St Y
• Academy of Dance
Workshop
• ACT - Adults and Children
in Trust
• All My Children Day Care
• All Sports Day Camp
• Andrea’s Dance Studio II
• Ann & Andy
• An’s Tae Kwon Do
• Applause Performing Arts
Center
• Apple Tree Nursery School
• Appleseeds
• Ardsley Community Nursery
• Art Center (The)
• Art Club (The)
• Asphalt Green
• Atlantic Acting School
• Ballet Des Enfants
• Ballet Hispanico
• Basketball City
• Bay Terrace Country Club
• Bayridge Montessori
• Beginning Years
• Belle School of Music
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• Blue Rock School
• Boulder Brook Equistrian
Center
• Brain Builders Tutoring
• Brienza’s Academic
Advantage
• Broadway Babies
• Broadway Training Center
• Brooklyn Amity School
• Brooklyn Arts Exchange
• Brooklyn College Prep
Center
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• Bruce Chungs Tae Kwon Do
Mrtl Arts
• Bryn Mawr Children’s
Center
• Bumble Bee Tennis
• Camp Connection
• Camp Experts & Teen
Summers
• Camp Frank A. Day • Camp Hilltop
• Camp Motorsport of
Virginia
• Camp Na-Sho-Pa
• Camp Ramaquois
• Center for Art & Imagination
• Center for Literacy
• Central Park Dance
• Chabad Preschool
• Chabad Pre-School
• Challenge Early Intervention
• Champion Tennis Club
• Chapel School / Village
Lutheran
• Children’s Acting Academy
• Chinese Martial Arts
• Christy’s Gymnastics
• Circus Arts Camp
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ity & Country School
C
Club Z! Tutoring
Collina Italiana
Columbus Gym
Combat Sambo Center
Concordia Summer Camp
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Creative Playtime
Crestwood Music
Cyber Discoveries 2
Dance Cavise
Dance Source (The)
Dance Works Dance Center
Danse Elite
Day Jams
Deer Mountain Day Camp
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Discover Camp
Downtown Day Camp
Drama Kids International
- NY
Drama Zone
Early Ear
East Side Tae Kwon Do
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Fastrackids - Manhattan
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Fastrackids / JW Tumbles
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For Kids Only
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Francaise
Future Stars - Purchase
College
Galaxy Gymnastics
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Scouts
Greenwich Country Day
School
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Gymtime Place, Inc
Hidy Ochiai’s Karate of
Rockland
Hillcrest Jewish Center Day
Camp
Historical Society of
Rockland
Holley’s Martial Arts
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School
• International School of
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Episcopal Church
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Challenger Center
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New York
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Mid-Hudson
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Westchester
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Traditional Taekwondo
• Mill Basin Day Camp
• Mini Chef
• Mitchell Spearman Golf
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School
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• Mt. Kisco Day Care Center
•M
usic Conservatory of
Westchester
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Ridge
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Lrng Center
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Center
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School
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Westchester
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Sports Camp
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Footware
•S
taten Island Children’s
Museum
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Dance
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Arts
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& Dance
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York
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• YWCA - White Plains
New York’s Largest Publisher of Regional Parenting Magazines
NYMETROPARENTS
BigAppleParent
WestchesterParent
n
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A Division of Davler Media Group, LLC.
1440 Broadway, Suite 501, NY, NY 10018
BrooklynParent
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QueensParent
n
NassauParent
T. 212.315.0800 | F. 212.271.2239
RocklandParent
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FairfieldParent
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SuffolkParent
www.nymetroparents.com
Editorial Overview
NYMETROPARENTS magazines are the definitive local resource for parents raising children in the New
York metro area. For over 20 years, parents have turned to us for news, events, activities, and local
resources. No other regional publication equals our authority among metropolitan families.
IN EVERY ISSUE:
• News, reviews, and advice produced by our award-winning editorial staff
• Monthly departments covering:
Family health & nutrition
Education
Sports
Entertainment and culture
Parenting
Financial planning
Real Estate
• Calendars of regional, family-friendly events and cultural activities
• Directories and resources parents rely on
New York’s Largest Publisher of Regional Parenting Magazines
NYMETROPARENTS
BigAppleParent
WestchesterParent
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A Division of Davler Media Group, LLC.
1440 Broadway, Suite 501, NY, NY 10018
BrooklynParent
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QueensParent
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NassauParent
T. 212.315.0800 | F. 212.271.2239
RocklandParent
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FairfieldParent
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SuffolkParent
www.nymetroparents.com
Editorial Calendar 2009
january
Meet the Business/
Meet the Camp Director
Pre-School
Monthly Features:
• Family Health
• Education
• Parenting
• Family Travel
• Sports
• “Where to”
• Family Finances
• Technology
Monthly Features:
• Family Health
• Education
• Parenting
• Family Travel
• Sports
• Resource Guides
• Chic Moms On-The-Go
• Family Finances
• Technology
Family Health
Education
Parenting
Family Travel
Sports
Resource Guides
Chic Moms On-The-Go
Family Finances
Technology
SEPTEMBER
BACK-TO-SCHOOL
Monthly Features:
Family Health
Education
Parenting
Family Travel
Sports
Resource Guides
Chic Moms On-The-Go
Family Finances
Technology
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Birthday Party Planning
Monthly Features:
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Monthly Features:
• Family Health
• Education
• Parenting
• Family Travel
• Sports
• Resource Guides
• Chic Moms On-The-Go
• Family Finances
• Technology
ANNUAL SOURCE GUiDE
Monthly Features:
Family Health
Education
Parenting
Family Travel
Sports
Resource Guides
Chic Moms On-The-Go
Family Finances
Technology
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Family Health
Education
Parenting
Family Travel
Sports
Resource Guides
Chic Moms On-The-Go
Family Finances
Technology
OCTOBER
NOVEMBER
Monthly Features:
Monthly Features:
Family Health
Education
Parenting
Family Travel
Sports
Resource Guides
Chic Moms On-The-Go
Family Finances
Technology
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After School Activities
Monthly Features:
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Family Health
Education
Parenting
Family Travel
Sports
Resource Guides
Chic Moms On-The-Go
Family Finances
Technology
DECEMBER
Holiday showcase
Monthly Features:
Birthday Party Planning Family health
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Family Health
Education
Parenting
Family Travel
Sports
Resource Guides
Chic Moms On-The-Go
Family Finances
Technology
AUGUST
JULY
Monthly Features:
Monthly Features:
APRIL
Camps II
Family Finances
Summer in the City/
Suburbs
Family Health
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MARCH
Camps I
JUNE
May
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FEbruary
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Family Health
Education
Parenting
Family Travel
Sports
Resource Guides
Chic Moms On-The-Go
Family Finances
Technology
Family Health
Education
Parenting
Family Travel
Sports
Resource Guides
Chic Moms On-The-Go
Family Finances
Technology
* All themes include a FREE 75-word write-up
* Editorial subject to change
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New York’s Largest Publisher of Regional Parenting Magazines
NYMETROPARENTS
BigAppleParent
WestchesterParent
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n
A Division of Davler Media Group, LLC.
1440 Broadway, Suite 501, NY, NY 10018
BrooklynParent
n
QueensParent
n
NassauParent
T. 212.315.0800 | F. 212.271.2239
RocklandParent
n
FairfieldParent
n
SuffolkParent
www.nymetroparents.com
cLosiNg dates 2009
Write-uP
deadLiNe
rocKLaNd &
Westchester PareNt
QueeNs, fairfieLd
& brooKLYN PareNt
big aPPLe, Nassau
& suffoLK PareNt
jaNuarY
12/1/08
12/8/08
12/15/08
februarY
1/5/09
1/12/09
1/19/09
March
2/2/09
2/9/09
2/16/09
aPriL
3/2/09
3/9/09
3/16/09
MaY
4/6/09
4/13/09
4/20/09
juNe
5/4/09
5/11/09
5/18/09
juLY
6/1/09
6/8/09
6/15/09
august
7/6/09
7/13/09
7/20/09
sePteMber
8/3/09
8/10/09
8/17/09
october
8/31/09
9/7/09
9/14/09
NoveMber
10/5/09
10/12/09
10/19/09
deceMber
11/2/09
11/9/09
11/16/09
rocKLaNd &
Westchester PareNt
QueeNs, fairfieLd
& brooKLYN PareNt
big aPPLe, Nassau
& suffoLK PareNt
jaNuarY
12/2/08
12/9/08
12/16/08
februarY
1/6/09
1/13/09
1/20/09
March
2/3/09
2/10/09
2/17/09
aPriL
3/3/09
3/10/09
3/17/09
MaY
4/7/09
4/14/09
4/21/09
juNe
5/5/09
5/12/09
5/19/09
juLY
6/2/09
6/9/09
6/16/09
august
7/7/09
7/14/09
7/21/09
sePteMber
8/4/09
8/11/09
8/18/09
october
9/1/09
9/8/09
9/15/09
NoveMber
10/6/09
10/13/09
10/20/09
deceMber
11/3/09
11/10/09
11/17/09
ad cLosiNg
deadLiNe
n
New York’s Largest Publisher of Regional Parenting Magazines
NYMETROPARENTS
BigAppleParent
WestchesterParent
n
n
A Division of Davler Media Group, LLC.
1440 Broadway, Suite 501, NY, NY 10018
BrooklynParent
n
QueensParent
n
NassauParent
T. 212.315.0800 | F. 212.271.2239
RocklandParent
n
FairfieldParent
n
SuffolkParent
www.nymetroparents.com
material requirements
1/2h Page
Horizontal
1/4 Page
Vertical
Junior
Page
Full Page
1/2 Page
Vertical
1/8V
Pg.
1/6 Pg.
*Trim Size
1/4h Page
Horizontal
1/8h Page
9.75 x 11.35
Width
Full Page
Full Page Bleed
Junior Page
1/2 Page (H)
1/2 Page (V)
8.75
10.75
6.50
8.75
4.25
x
x
x
x
x
Depth
1/4
1/4
1/6
1/8
1/8
10.35
12.50
7.72
5.05
10.35
Width
Page
Page
Page
Page
Page
(H)
(V)
(H)
(H)
(V)
8.75
4.25
4.25
4.25
2.00
x
x
x
x
x
Depth
2.4
5.05
3.29
2.4
5.05
how to submit your ad materials
Digital file of ads from advertisers or their ad agencies can be e-mailed as high resolution
PDF, EPS (outlined), or TIFF file. Files can also be sent on CD or ZIP disk, and must be Mac
compatible.
Camera ready art should use an 85 line screen, which will be scanned and digitized by our
production department.
Ads created in QuarkXpress & InDesign (Mac platform preferred) should include: fonts (no stylized or
TrueType fonts), artwork and photos (saved as TIFF or EPS files – CMYK – at least 300 dpi).
INK DENSITIES FOR 4/COLOR IMAGES should never exceed 220%
n
New York’s Largest Publisher of Regional Parenting Magazines
NYMETROPARENTS
BigAppleParent
WestchesterParent
n
n
A Division of Davler Media Group, LLC.
1440 Broadway, Suite 501, NY, NY 10018
BrooklynParent
n
QueensParent
n
NassauParent
T. 212.315.0800 | F. 212.271.2239
RocklandParent
n
FairfieldParent
n
SuffolkParent
www.nymetroparents.com
Where parents find practical information
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BigAppleParent QueensParent WestchesterParent BrooklynParent RocklandParent Fairf ieldParent NassauParent SuffolkParent
NYMETROPARENTS.com
A Division of Davler Media Group, LLC.
1440 Broadway, Suite 501, NY, NY 10018 | T. 212.315.0800 | [email protected]