LCT East Program Guide-Draft#1

Transcription

September 11-12, 2008 ● Mohegan Sun Resort & Casino, Uncasville, CT
TABLE OF CONTENTS
WELCOME ................................................................ 2
LCT EASTERN CONFERENCE SPONSORS......................... 3
EVENT STAFF ........................................................... 4
SCHEDULE AT A GLANCE ............................................ 5
NETWORKING & NIGHTLIFE ......................................... 6
SPECIAL PROGRAMS.................................................. 7
GENERAL SESSIONS .................................................. 8
KEYNOTE PRESENTATION ............................................ 8
FULL SESSION LISTINGS ............................................ 9
EXHIBITOR LISTINGS BY BOOTH NUMBER ..................... 17
EXHIBITOR LISTINGS ALPHABETICAL ORDER................. 18
ABOUT THE SPEAKERS ..............................................26
SESSION MATERIALS ................................................34
OFFICIAL SPONSOR
1
WELCOME
WELCOME
The LCT Eastern Conference has hit its fourth and most challenging year. During tough
economic times, you need to find solutions and information that enable you to survive. LCT
is dedicated to the industry and providing the support and tools needed to sustain a solid
foundation.
With this in mind, LCT, along with the National Limousine Association (NLA) and the New
England Livery Association (NELA), have made it their mission to create a conference
program for serious-minded operators in serious times. Our series of hands-on clinics,
workshops, and seminars will provide you with answers to your critical questions and tools
you can use immediately to thrive.
The fact that we are here proves that this industry can grow stronger and prepare for a successful future. We are
constantly thrown curveballs — whether it is a challenging economy, government regulations, or global unrest.
You should be applauded for showing up and committing to what you need to do.
It is never all doom and gloom. We are here together making it work, and in true LCT style, we are having fun
while we do it. We have packed the show with great networking opportunities so you can let off some steam,
laugh, catch up with old friends, and develop lasting contacts that will help you grow and improve.
Is this your first time at an LCT event? If so, we want to make you feel comfortable and welcome. For the first time,
we are hosting a breakfast just for newbies, so you can learn who’s who and how to navigate the show. Also, we
suggest you make a list of questions you want answered and people you would like to meet. Ask any staff
member to help you check-off your list.
And now I must extend special “Thank Yous” to the people and organizations that make the LCT Eastern
Conference possible.
Ford Motor Company. Ford has been a dedicated supporter of LCT shows and an official sponsor of the LCT
Eastern Conference since its inception four years ago. They are true believers in the importance of bringing LCT
and the Northeast together, and we thank them for sharing our vision and giving us the support to make it a
reality.
We are also grateful to Commonwealth Worldwide Chauffeured Transportation, Acton Lincoln Mercury, Empire
Coach, Infinite Innovations, Westwood Lincoln Mercury, Century Business Solutions, Limos.com, Lindsey Limousine,
and Overland Limousine for their generous support.
Exhibitors. Please make sure to spend time with them and learn about their offerings. They have the products and
services that can save you money in the long-run, and help you operate more efficiently.
NLA and NELA. These organizations are both non-profit and their sole purpose is to help you succeed. They have
worked tirelessly to ensure we bring you a program that is valuable and relevant to your needs.
Most importantly, THANK YOU for coming to LCT East! This will be a memorable and marvelous show. Let’s get
started!
Sara McLean, LCT Publisher and Show Chair
OFFICIAL SPONSOR
2
SPONSORS
LCT EASTERN CONFERENCE SPONSORS
Official Sponsor
With Seminars by
Promoted in Conjunction with
Premier Sponsor
Feature Sponsors
“The Livery Source”
General Sponsors
Century Business Solutions ● Limos.com ● Lindsey Limousine ● Overland Limousine
OFFICIAL SPONSOR
3
EVENT STAFF
EVENT STAFF
Organizers
The LCT Eastern Conference is owned by Bobit Business Media and organized by the staff of LCT Magazine
and the National Limousine Association.
LCT Eastern Conference Office
3520 Challenger St., Torrance, CA 90503
Tel: 310-533-2400 Fax: 310-533-2511
LCT Magazine Staff
Ty Bobit, CEO & Group Publisher
Sara Eastwood McLean, Publisher
Martin Romjue, Editor
Jon LeSage, Managing Editor
Julie Hennessey, Sales Manager
Ron Rennells, Art Director
Heidi DiMaya, Production Manager
Event Team
Michelle Mendez, Director of Events
Kristen Messineo, Event Manager
Adriana Michaels, Conference Manager
Karin Hollink, Marketing Manager
Cindy Suzuki, Conference Coordinator
Jane Sweeney, Event Coordinator
National Limousine Association Office
49 S. Maple Ave.
Marlton, NJ 08053
Phone: 800-652-7007
Fax: 856-596-2145
Email: [email protected]
National Limousine Association Staff
Patricia Nelson, Executive Director
Darcie-Jo Benard, Association Programs Manager
Sara Williamson, Member Services Coordinator
New England Livery Association Staff
Michael Pazzaneze, President
Rick Szilagyi, Executive Director
OFFICIAL SPONSOR
4
SCHEDULE
SCHEDULE AT A GLANCE
Thursday, September 11
7:00 am – 8:00 pm
7:30 am - 8:45 am
7:30 am - 11:30 am
9:00 am – 10:10 am
4:10 pm - 5:15 pm
5:30 pm - 8:00 pm
5:30 pm -- 8:00 pm
9:30 pm - 12:00 am
Registration
First Timers’ Breakfast
Coffee Break
Hands-On Clinics, Set 1: OPERATIONS
● All Fleets: I Survived a DOT Audit-What You Must Know
● Small Fleets: Smart Fleet Operations & Fuel Management
Hands-On Clinics, Set 2: FINANCE
● Small Fleets: Building a Custom Budget Clinic
● Small Fleets: How to Get Paid On-Time and How to Manage Your Receivables
● Large Fleets: Managing the Credit Crisis While Improving Your Banking Relationship
All Fleets: Industry Legislative & Regulatory Report
Networking Lunch Reception
Separate Fee Career Tracks (Separate Fee Required)
● Chauffeur Training
● Dispatch & Customer Service
Strategy Sessions, Set I:
● Small Fleets: How to Create Your Own National Network with a Few or Even NO Cars
● Large Fleets: Corporate Mandates for Green Initiatives
Strategy Sessions, Set 2: SALES & MARKETING
● Small Fleets: Wedding Packages that Sell! How You Can Easily Double Your Profits
● Small Fleets: Start-Up to a Worldwide Company in Less Than 2 Years! “Do it Better”
● Large Fleets: New Business Ripe for the Taking!
How to Take Advantage of Today’s Transportation Turmoil
General Assembly: Extreme Persuasion by Rick Ott
Car Consignment Corral
Ford’s Welcome Reception, Exhibits -Sponsored by Ford Motor Co
A Taste of the Town Party Night
12:30 am - 2:00 am
After Hours Suite Party
10:20 am - 11:30 am
11:40 am - 12:30 pm
12:30 pm -1:30 pm
1:30 pm – 5:30 pm
1:30 pm – 2:40 pm
2:50 pm - 4:00 pm
Uncas Foyer
Abenaki
Uncas Foyer
Paugussett
Brothertown
Abenaki
Brothertown
Paugussett
Ballroom A
Uncas Foyer
Wampanoag
Narragansett
Brothertown
Paugussett
Brothertown
Abenaki
Paugussett
Ballroom A
Turtle Lot
Uncas Ballroom
Lucky’s, Ultra 88
& Dubliners
Suite TBD
Friday, September 12
8:00 am - 3:00 pm
9:00 am - 10:20 am
9:00 am - 10:10 am
10:20 am – 11:30 am
11:30 am - 1:00 pm
11:30 am – 3:00 pm
11:30 am - 3:00 pm
3:00 pm - 4:10 pm
4:20 PM - 5:30 PM
5:30 pm - 7:00 pm
Registration
Coffee Break
Workshops, Set 1: HUMAN RESOURCES
● Entry Level: The Most Critical Steps to Take Before Hiring Your First Employees
● Advanced Level: Improving Labor Relations Before It’s Too Late
Keynote Presentation by Bob Negen: Get Maximum Bang from Your Marketing Bucks!
Lunch on the Show Floor
Exhibits
Car Consignment Corral
Workshops, Set 2: CUSTOMER SERVICE
● Entry Level: Starter Guide to Exceptional Service
● Advanced Level: How You Treat Your Employees = How They Will Treat your Customers
Workshops, Set 3: INTERNET MARKETING
● Entry Level: Easy Web Marketing Basics for the Non-Techie
● Advanced Level: How Your Website Can Be Your Primary Sales Tool
Farewell Reception at the Pool Deck
Uncas Foyer
Uncas Foyer
Schaghticoke
Paugussett
Ballroom A
Uncas Ballroom
Uncas Ballroom
Turtle Lot
Schaghticoke
Paugussett
Schaghticoke
Paugussett
3rd Floor Pool
OFFICIAL SPONSOR
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NETWORKING
NETWORKING & NIGHTLIFE
First Timers’ Breakfast
Thursday, September 11● 7:30 am - 8:45 am ● Abenaki
FIRST TIME ATTENDEES ONLY. TICKET REQUIRED FOR ENTRY.
If this is your first time attending the LCT Eastern Conference, be sure to join us for the First Timers’ Breakfast.
LCT East can be overwhelming. We will walk you through LCT East and give you some pointers on how to get
the most from the Show. Also, meet the entire staff of LCT and the leaders of the National Limousine
Association and New England Livery Association.
Ford’s Opening Reception, Exhibits
Thursday, September 11 ● 5:30 pm - 8:00 pm ● Uncas Ballroom
Please join Ford Motor Company as they kick-off the show floor. Enjoy some appetizers and drinks while you
get a look at the best products and services the industry has to offer. This one-stop shopping puts the
chauffeured transportation world at your fingertips. Stop by the Ford Motor Company display to find out what
they have planned for the livery market in 2009.
Sponsored by
A Taste of the Town Party Night
Thursday, September 11 ● 9:30 pm–12:00 am ● Ultra 88, Lucky’s & Dubliners
Choose your own adventure as LCT East and the Exhibitors host parties at THREE different venues. You have
an all access fast pass to all three parties – stay at the party that fits your own personal style, or hop around.
It’s your choice, dance the night away to Ultra 88’s state-of-the-art sound system and kickin’ dance floor,
reign “rat pack” style in a big comfy booth at Lucky’s, or enjoy the entertainment at The Dubliners, an
authentic Irish Pub.
Sponsored by Our Sponsors
After Hours Suite Party
Thursday, September 11 ● 12:30 am – 2:00 am ● Suite TBD
Last call might be 12:30 am in Connecticut, but we have your after hours connection right here. If you are
not ready to end the party and are looking for a place to continue networking, stop by this suite to keep it
going. Play nice though, people are sleeping nearby! Check-in at the registration counter or with show staff
for the suite location.
Farewell Reception on the Pool Deck
Friday, September 12 ● 5:30 pm - 7:00 pm ● 3rd Floor Pool Deck
All good things must come to an end, but who says we can’t go out with a bang! Bid farewell to friends new
and old at this reception on the 3rd floor pool deck.
OFFICIAL SPONSOR
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SPECIAL PROGRAMS
SPECIAL PROGRAMS
Thursday, September 11 • 1:30 pm – 5:30 pm
Chauffeur Training Course (Separate Fee, Ticket Required)
Wampanoag
Do you have a lead chauffeur who has the potential to train all of your new hires? Our comprehensive school
can help get them to that point. This half-day school covers the basics to advance-level chauffeur training. It
includes an overview of etiquette, defensive driving and customer service do's and don'ts.
The program also will include instruction on training and managing practices. It is an excellent program for
operators who drive their own vehicles and it will end with a test and Certificate of Completion!
1:30 pm – 3:30 pm
Basics
Presented by Scott Mezger, Executive Chauffeuring School
3:30 pm – 5:30 pm
Advanced Techniques
Presented by Bruce Heinrich, LEADER Worldwide Chauffeured Services
Dispatch & Customer Service (Separate Fee, Ticket Required)
Naragansett
This 4-hour workshop will provide an overview of best practices in customer service and reservations. It will be
the basis for training your frontline personnel to deliver the ultimate in personalized service to guarantee that
your clients will become your most loyal advocates.
1:30 pm – 3:30 pm
Basics
Presented by Robert Mackasek, Valera Global
3:30 pm – 5:30 pm
Advanced Techniques
Presented by Robert Mackasek, Valera Global
OFFICIAL SPONSOR
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GENERAL SESSIONS
ALL FLEETS
Industry Legislative & Regulatory Report
Presented by Richard Kane, NLA President; Barry Lefkowitz, NLA Director of Government Affairs, and Louie
Perry, Vice President, Cornerstone Government Affairs
Thursday, September 11 • 11:40 am – 12:30 pm • Uncas Ballroom Salon A
Every operator must stay informed of the shifting legislative and regulatory trends and the critical impact they
wield on chauffeured transportation. Come to this session to learn from the NLA's President and seasoned
lobbyists all about the major issues, how they impact your company, and what you can do about them.
GENERAL ASSEMBLY
Extreme Persuasion
Presented by Rick Ott
Thursday, September 11 • 4:10 pm – 5:15 pm • Uncas Ballroom Salon A
How do you close more sales, boost repeat business, strengthen customer and staff loyalty, and lead
effectively, using simple yet extremely powerful subconscious techniques? This seminar is perfect for
salespeople, support staff, managers, and owners who dislike selling.
KEYNOTE PRESENTATION
Get Maximum Bang from Your Marketing Bucks!
Presented by Bob Negen
Friday, September 12 • 10:20 am – 11:30 am • Uncas Ballroom Salon A
Does 15%, 20%, even 30% sales growth next year sound good? If it does, you won’t want to miss this dynamic
program guaranteed to teach the secrets of an organized, consistent system to generate significant sales
increases. And it’s not about spending a fortune, finding a clever slogan, or creating a killer yellow pages ad.
It’s about creating exponential growth by doing lots of little things well; it’s about planting many seeds and
watching them grow. Your will learn: 1) two strategies the industry giants DON’T want you to know about; 2)
the secret to creating unshakeable customer loyalty; 3) a simple FOUR step process to develop deep (and
profitable!) relationships with every customer who uses your service; and many more strategies, tips and
techniques to grow business without spending a fortune (including a special briefing on exactly how you can
use e-mail marketing and your website to see BIG sales increases).
OFFICIAL SPONSOR
8
SESSIONS
FULL SESSION LISTINGS
Hands On Clinics, Set I: OPERATIONS
Thursday, September 11 • 9:00 am - 10:10 am
ALL FLEETS: I Survived a DOT Audit - What You Must Know
Paugussett
Pr e se n ted b y S tev en Lev in , S te r lin g R o se L im ou sin e s
For any operator who already has their DOT authority, or anyone considering obtaining one, you must be
aware of the regulations you are responsible to comply with. From keeping personnel records in a locked file
cabinet to maintaining copies of drug testing forms, you must be able to provide all the documentation for
your inspector. If you can’t, the alternative can be costly.
SMALL FLEETS: Smart Fleet Options & Fuel Management
Brothertown
Pr e se n ted b y Br y an Baker (Dr . L im o), A f ford ab le E leg an ce L im ou sin e Se rv ice & D on L ib b y , Reg a l L im ou sin e Serv ice
Managing your fleet in a way that maximizes your profits and minimizes economic drag has become an art
form, especially with outlandish gas prices. Learn ways you can track your fleet financials down to the penny
and get the most out of your fuel expenses. The tighter the economy gets, the smarter you must operate.
Don’t get caught flat-fleet-footed.
Open to Full Show, One-Day Thursday Passes and Exhibitors
OFFICIAL SPONSOR
9
SESSIONS
Hands On Clinics, Set 2: FINANCE
Thursday, September 11 • 10:20 am - 11:30 am
SMALL FLEETS: Building a Custom Budget Clinic
Abenaki
Pr e se n ted b y R on S or ci, Av en tu r a Wor ld w id e Tr an sp or tat ion
Many start-up operators forget about creating a budget customized right for their business and regret it later.
Here’s the right techniques for keeping your revenue and expenses organized, analyzed, and corrected to
stay right on track.
SMALL FLEETS: How To Get Paid On-Time and How To Manage Your Receivables
Brothertown
Pr e se n ted b y Je f f Ro se , A ttitu d e New York , In c . & A n d rew P . Ro ss, G e ttr y Mar cu s S te rn & Le h rer , CPA , P .C .
Don’t threaten them with a collections agency or a lawsuit. It’s better to learn a good strategy for cultivating
relationships with the staff which can get you paid, and stay on top of all the receivables.
LARGE FLEETS: Managing the Credit Crisis While Improving Your Banking Relationship
Paugussett
Pr e se n ted b y Jo se p h T . O’Le ar y , Reg ion al E xe cu t iv e f or C orp or ate Ban k in g , S ov ere ig n Ban k
Watch out for the routine bias against the credit ratings of limousine operators, even the large companies.
This seminar will provide you with the tools you need for getting fair and accurate treatment from banks and
other financial institutions, and knowing when it’s time to move on.
OFFICIAL SPONSOR
10
SESSIONS
Strategy Sessions, Set 1
Thursday, September 11 • 1:30 pm - 2:40 pm
SMALL FLEETS: How to Create Your Own National Network With Only a Few or Even NO Cars
Brothertown
Pr e se n ted b y D an n y Bach er, Top p er L im ou sin e , In c.
You don’t have to be big to think and operate big. But you better do it. The number of vehicles in your fleet
does not limit you to building your own affiliate network. In today’s day and age corporate clients want a
one-stop-shop. If you don’t provide them with that one-stop-shop someone else will. Learn ways to expand
your business reach.
LARGE FLEETS: Corporate Mandates for Green Initiatives
Paugussett
M od er ated b y S co tt So lom br in o, Dav El Ch au f feu r ed Tr an sp or tat ion Ne tw or k
Pr e se n ted b y E llio t t E ich en h olz, G en er al M o tor s Corp or at ion ; Cr aig M cCu tch e on , R o sed ale L iv er y L im ited &
M ar k Mu n oz, Bo st on Coach
Operators with corporate clients are getting more pressure to comply with environmental programs during
the procurement process and request for proposals. And many corporations want to show their clients a list
of suppliers who are also going green. How do you create and package your green program and sell it to
corporate accounts?
OFFICIAL SPONSOR
11
SESSIONS
Strategy Sessions, Set 2: SALES & MARKETING
Thursday, September 11 • 2:50 pm - 4:00 pm
SMALL FLEETS: Wedding Packages That Sell! How You Can Easily Double Your Profits
Brothertown
Pr e se n ted b y M at t S ilv er , U lt im ate C la ss L im ou sin e an d Tr an sp or t
As long as there are brides, there will be limousines. As weddings become more creative and elaborate,
opportunities abound for operators to meet the demand with more varied wedding packages and
marketing approaches. Learn the latest trends for making the most of this lucrative, mainstay market niche.
SMALL FLEETS: Start-Up to a Worldwide Company in Less than 2 Years! “Do it Better”
Abenaki
Pr e se n ted b y Bill F ae th , S ilv er Oak L im ou sin e
How Silver Oak Limousine in Nashville, Tenn., grew from a start-up in 2006 to a worldwide company
generating close to $2 million in sales in less than two years. Learn what has made the company successful,
along with bad decisions that had to be corrected. Gain insight on purchasing technology, real estate, fleet
size, marketing, and building a national network.
LARGE FLEETS: New Business Ripe for the Taking! How to Take Advantage of Today's Transportation
Turmoil
Paugussett
M od er ated b y Kr isten Va sse r ot, QL S L im ou sin e
Pr e se n ted b y R ich ard Kan e , In tern at ion al L im ou sin e Serv ice , M ich ae l Re n eh an , A llair e L im ou sin es &
M ich ae l Sou th w ick, L T I Wor ld w id e L im ou sin e
Airlines are canceling more flights every day and travelers are scrambling. Corporations are responding to
high fuel costs and providing commuter services for their critical employees. These are opportunities knocking
for chauffeured transportation operators! Learn how to jump on the bandwagon from this trio of experienced
operators who already enjoy big-time revenue streams from niche local business markets.
OFFICIAL SPONSOR
12
SESSIONS
Workshops, Set 1: HUMAN RESOURCES
Friday, September 12 • 9:00 am - 10:10 am
ENTRY LEVEL: The Most Critical Steps to Take Before Hiring Your First Employees
Schaghticoke
Pr e se n ted b y S tep h en Qu a, C om p an y Car an d L im ou sin e
There are several key factors to look at before hiring new employees: what positions you should fill first, what
you should pay them, benefits and incentives, hiring full time or part time, who to hire and not to hire, and
how to protect yourself against lawsuits.
ADVANCED LEVEL: Improving Labor Relations Before It’s Too Late
Paugussett
Pr e se n ted b y Br ad Mo ss, Pre sid en t, Ea st C oa st D iv ision , Th e Bu r ke G r ou p
Presented by a labor relations consultant to management, this session will focus on the positive – that is, a
positive employee relations program that will help ensure your own company’s environment. Among the
topics to be discussed are: open and honest communication with employees, timely equitable resolution to
workplace concerns, consistent application of employment policies and practices including compensation,
exemplary performance recognition and reward.
Open to Full Show, One-Day Friday Passes and Exhibitors
OFFICIAL SPONSOR
13
SESSIONS
Workshops, Set 2: CUSTOMER SERVICE
Friday, September 12 • 3:00 pm - 4:10 pm
ENTRY LEVEL: Starter Guide to Exceptional Service
Schaghticoke
Pr e se n ted b y Ch r ist op h er S. Qu in n , Corp or ate Tr an sp or tat ion S o lu tion s
So you just started out with two or three vehicles and you want to grow up and onward? You
have to do it one client at a time. Exceptional customer service equals excellence in this
industry, and there’s no better time to master it than during the rookie years. One of LCT’s most
talented Operators of the Year shares some inside tips and experiences that can help you avoid
some beginner mistakes.
ADVANCED LEVEL: How You Treat Your Employees = How They Will Treat Your Customers
Paugussett
Pr e se n ted b y H .A . Th om p son , Ro se Ch au ff eu red Tr an sp or tat ion
If you are the manager or owner, how many employees would give you high marks? You want your customer
to give you high marks and call every time they need a ride. Everybody says they give ‘great service’, but
most don’t really know where it starts. 10 chauffeurs give 10 different levels of service. Train them so they are
all on the same playing field. There is a trick to it and it’s not showing a chauffeur training video. Those are
helpful, but the trick is how management learns to communicate with the chauffeurs to gain their respect.
That’s the key. If the chauffeurs, reservationists, and dispatchers don’t respect management and you do not
work together as a team... the customer won’t get the service they deserve. Service starts with your
employees. As a manager or owner, set the example and create motivated employees FIRST, and then the
customer gets all they want and more.
OFFICIAL SPONSOR
14
SESSIONS
Workshops, Set 3: INTERNET MARKETING
Friday, September 12 • 4:20 pm - 5:30 pm
ENTRY LEVEL: Easy Web Marketing Basics for the Non-Techie
Schaghticoke
Pr e se n ted b y Th om Du p p er , L im oWeb Wiz
Put down that phone book and that newspaper. Whether you have one car or 100, if you want to grow,
you’ve got to get groovy with the Web. Customers increasingly exist in an online world, and you better be
there to market, take reservations, and get your message out. This session will cover the basics to being
Internet savvy and Blackberry beautiful.
ADVANCED LEVEL: How Your Website Can Be Your Primary Sales Tool
Paugussett
Pr e se n ted b y Je f f N y ik o s an d Fr an k P irron e , Ler o s Poin t to Po in t
Your website is more than just an online billboard. It must be the source of your viral influences. From
e-newsletters, to blogs, to interactive forums, your website can be more than just a reservation destination.
Learn how to sell yourself, get connected, and stay competitive.
OFFICIAL SPONSOR
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FLOORPLAN
OFFICIAL SPONSOR
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EXHIBITORS
EXHIBITOR LISTINGS BY BOOTH NUMBER
100
MANAGING AGENCY GROUP, INC.
402
SILENT DISPATCH, INC.
101
BRENNER FINANCIAL, INC.
403
FLEET ONE
102
NEW ENGLAND LIVERY ASSOCIATION
406
PROTRANS, INC.
103
GT3
500 RESEARCH UNDERWRITERS
104
CREATE-A-CARD, INC.
501
ADVANTAGE FUNDING
105
INFINITE DISPATCH SOLUTIONS
502
NATIONAL LIMOUSINE ASSOCIATION
107
UNIVERSAL LIMOUSINE DISTRIBUTORS
507
WEB SMART INT'L
200 TIB TRANSPORTATION INSURANCE BROKERS
600 LIMORES.NET
201
BOSTONCOACH
603 LANCER INSURANCE COMPANY
202
ENTERPRISE GPS
L
MERCEDES-BENZ
203
UNIFIED LIVERY SYSTEMS
M
PRESTIGE TOYOTA
204
LCT MAGAZINE
N
PRESTIGE LEXUS
206
TRIP TRACKER
O
CADILLAC
300 DDS eFLEET SERVICES
R
FEDERAL COACH
301
CENTURY BUSINESS SOLUTIONS
S
MIDWEST AUTOMOTIVE DESIGNS, INC.
302
P.A. POST AGENCY, LLC
T
NEW YORK BUS SALES, LLC
302
STONE TRANSPORTATION AGENCY,LLC
U
NEW ENGLAND WHEELS
303 YODLE
V
AMERICAN ALTERNATIVE FUEL
305 OMATICS
W
FORD MOTOR COMPANY
400 FLIGHTVIEW, INC.
WW
ACTON LINCOLN MERCURY
401
X
ROYALE LIMOUSINE MANUFACTURERS
THE HUDSON GROUP
OFFICIAL SPONSOR
17
EXHIBITORS
EXHIBITOR LISTINGS ALPHABETICAL ORDER
Acton Lincoln Mercury
WW
Advantage Funding
501
Bill Cunningham
196 Great Road
Acton, MA 01720
Phone 978-263-7300 Fax 978-264-9053
[email protected]
www.actonfleetsales.com
New and used Ford and Lincoln Mercury vehicles.
Don Coolbaugh
1111 Marcus Avenue, Ste. M27
Lake Success, NY 11042
Phone 866-392-1300 x375 Fax 718-392-3933
[email protected]
www.advantagefund.com
Leasing and financing.
American Alternative Fuel
V
Jason Phillips
999 Route 9
Castleton, NY 12033
Phone 518-732-2593 Fax 518-732-2649
[email protected]
www.americanaltfuel.com
Alternative fuels car
BostonCoach
201
Domenic Galdo
70 Fargo Street
Boston, MA 02210
Phone 617-563-3176 Fax 617-563-0037
[email protected]
www.bostoncoach.com
BostonCoach provides ground transportation for leisure and business travelers worldwide. The company
operates sedans, limousines, vans, SUVs and motor coaches for executive sedan, meetings and events,
and road show services.
Brenner Financial, Inc.
101
Dan Dyson
2222 Paxton Street
Harrisburg, PA 17111
Phone 800-745-8070 Fax 717-238-5848
[email protected]
www.brennerfinancial.net
Fast, easy lease and finance programs for the livery industry.
OFFICIAL SPONSOR
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EXHIBITORS
Cadillac
O
Connie Rae Montoya
100 GM Renaissance Center MC: 482 A20 B9B
Detroit, MI 48265
Phone 313-665-2605 Fax 313-667-1181
[email protected]
www.provehicles.cadillac.com
OEM manufacturer of premium sedans, trucks and base vehicles for limousine and livery conversion.
Century Business Solutions
301
Create-A-Card, Inc.
104
Calvin Lim
20 Fairbanks, Suite 180
Irvine, CA 92618
Phone 888-500-7798 x222 Fax 888-500-7797
[email protected]
www.centurybizsolutions.com
Century Business Solutions’ philosophy is to provide cutting edge payment processing technologies and exceptional
service to the limousine industry nationwide.
Arthur Messina
16 Brasswood Rd.
St. James, NY 11780
Phone 631-584-2273 Fax 631-584-3214
[email protected]
www.limocards.com
From business cards to corporate presentations, CAC offers the widest range of transportation collateral materials
as well as a full line of electronic media. The leading transportation marketing company since 1986.
DDS eFleet Services
300
Ray Fast
11920 Forge Place
Richmond, BC V7A 4V9, Canada
Phone 604-241-1441 Fax 604-241-1440
[email protected]
www.elfleetservices.com
Computer-aided, wireless dispatch and other fleet management solutions (navigation, tracking, messaging, credit
card POS and WiFi).
Enterprise GPS
202
Chris Jones
17802 Irvine Blvd., Suite 215
Tustin, CA 92780
Phone 800-400-4771 Fax 866-477-1097
[email protected]
www.enterprisegps.com
GPS Tracking Services.
OFFICIAL SPONSOR
19
EXHIBITORS
Federal Coach
R
Brent Beasley
7400 South 28th Street
Fort Smith, AR 72908
Phone 479-646-6800 Fax 479-646-1212
[email protected]
www.FederalCoach.com
Manufacturer of professional vehicles, VIP limousines, limousine buses, shuttle buses, vans & funeral products.
EXHIBITORS
Fleet One
403
Ashley Wilks
5042 Linbar Drive
Nashville, TN 37211
Phone 866-517-2537 Fax 888-310-1988
[email protected]
www.fleetone.com
FlightView Inc.
400
Jim Finneran
214 Lincoln Street, Suite 213
Allston, MA 02134
Phone 617-787-4200 Fax 617-787-2570
[email protected]
www.flightview.com
Real-time FlightView Flight Tracking, FlightView Dispatch, and FlightView Data Feeds help you arrive just in time,
everytime.
Ford Motor Co.
W
GT3
103
Doug Walczak
18600 Executive Plaza Drive
Dearborn, MI 48126
Phone 313-390-2784
[email protected]
www.fleet.ford.com/limo
Ford and Lincoln/Mercury Vehicles.
Gregg Tuccillo
401 Hackensack Avenue, 4th Floor
Hackensack, NJ 07601
Phone 877-483-3311 Fax 201-498-0062
[email protected]
www.GroundTravel.com
GT3 is an Intelligent Technology-based, automation company that provides user friendly software application
systems and solutions for both the chauffeured ground transportation provider service industry (Odyssey) as well
as for the corporate travel/travel agency industry (Saturn), that facilitates the reservations, dispatching, and
accounting processes.
OFFICIAL SPONSOR
20
EXHIBITORS
Infinite Dispatch Solutions
105
John Landino
1110 South Avenue, Suite 45
Staten Island, NY 10314
Phone 347-273-1350 Fax 347-273-1301
[email protected]
www.infinitedispatch.com
Infinite Dispatch Solutions develops and deploys software and wireless solutions for the taxi, black car, and
limousine industry.
EXHIBITORS
Lancer Insurance Company
603
Randy O'Neill
370 W. Park Avenue
Long Beach, NY 11561
Phone 800-782-8902 Fax 516-889-1727
[email protected]
www.lancerinsurance.com
Commerical auto liability, physical damage and general liability coverages for sedans, stretches and super-stretches
operated by limousine companies throughout the United States.
LCT Magazine
204
Limores.net
600
Sara McLean
3520 Challenger Street
Torrance, CA 90503
Phone 310-533-2400 Fax 310-533-2514
[email protected]
www.lctmag.com
Trade magazine.
Rizvan Husain
134 W. 37th Street, 2nd Fl.
New York, NY 10018
Phone 212-388-1891 Fax 212-967-8912
[email protected]
www.limores.net
LimoRes.net is the leader in global ground transportation for sedan/limo services. We serve 500+ US cities and 5000
airports worldwide.
Managing Agency Group, Inc.
100
Raymond Gooley
185 Asylum Street, 25th Floor
Hartford, CT 06103
Phone 800-332-5564 or 860-756-7333 Fax 860-520-1145
[email protected]
www.magprograms.com
Premier provider of commercial auto, general liability, property, umbrella, employee benefits, and employment
practices liability insurance for the limousine/livery industry.
OFFICIAL SPONSOR
21
EXHIBITORS
Mercedes-Benz Fleet & Corporate Sales
L
Rob Aversa or Dennis Canlas
405 Routh 17 South
Paramus, NJ 07653
Phone 201-987-2200 Fax 866-477-1851
[email protected]
www.mbfleetusa.com
Mercedes-Benz Fleet & Corporate Transportation - A full service fleet provider introducing the R-Class
Bluetec. Voted World Green Car 2007.
Midwest Automotive Designs Inc.
S
Jack Chalmers
4251 Pine Creek Road
Elkhart, IN 46516
Phone 816-210-4852 Fax 866-277-1355
[email protected]
www.madlimo.com
National Limousine Association (NLA)
502
Patricia A. Nelson
49 South Maple Avenue
Marlton, NJ 08053
Phone 800-652-7007 or 856-596-3344 Fax 856-596-2145
[email protected]
www.limo.org & www.nlaride.com
Networking, education, lobbying, savings/discount programs for the chauffeured transportation industry's
membership organization of 2,300 operators, suppliers, coach builders and manufacturers.
EXHIBITORS
New England Livery Association (NELA)
102
New England Wheels
U
Rick Szilagyi
PO Box 842
Durham, NH 03824
Phone 866-736-6352 Fax 866-616-6352
[email protected]
www.nelivery.org
A unified voice for the livery industry of New England.
Paul La Rose
33 Manning Road
Billerica, MA 01821
Phone 800-886-9247 Fax 978-663-6709
[email protected]
www.newenglandwheels.com
With seating up to 10 passengers and rear luggage, the Executive Limousine Shuttle is an upscale yet economical
solution for business, tours and private charters.
OFFICIAL SPONSOR
22
EXHIBITORS
New York Bus Sales, LLC
T
Terrence McCart
7765 Lakeport Road
Chittenango, NY 13037
Phone 518-928-0680 Fax 518-792-2314
[email protected]
www.newyorkbussales.com
Turtle Top limos, buses, Goshen Coach buses and New England Wheels conversion vans, plus parts and service.
Omatics
305
Raymond Bricker
218 Route 17 North
Rochelle Park, NJ 07662
Phone 201-693-4150 Fax 201-740-9722
[email protected]
www.omatics.com
GPS Fleet Management
P.A. Post Agency, LLC
302
Thomas S. Post
One International Blvd., Suite 405
Mahwah, NJ 07495
Phone 201-252-3010 Fax 201-252-3011
[email protected]
www.papost.com
Livery insurance.
Prestige Lexus
N
Hali Garcia
1000 Route 17 North
Ramsey, NJ 07446
Phone 201-825-5200 Fax 201-258-6185
[email protected]
www.prestigelexus.com
Prestige Lexus, the Northeast’s highest volume Lexus dealership, serving allof your luxury hybrid, limousine and
chauffeured transportation needs.
Prestige Toyota
M
Dean Ciccarelli
1096 Route 17 North
Ramsey, NJ 07446
Phone 201-825-2700 Fax 201-825-6650
[email protected]
www.prestigetoyota.com
Toyota hybrids for limo/taxi applications.
OFFICIAL SPONSOR
23
EXHIBITORS
ProTrans, Inc.
406
Matt Simnor
1 International Blvd., Suite 320
Mahwah, NJ 07495
Phone 201-661-2361 Fax 201-661-7856
[email protected]
www.4transportinsurance.com
Insurance.
Research Underwriters
500
Kevin Butler
4240 Greensburg Pike
Pittsburg, PA 15221
Phone 800-727-3732 Fax 412-271-0491
[email protected]
www.researchunderwriters.com
Full-service transportation insurance agency.
Royale Limousine Manufacturers
X
Stephen P. Edelmann
99 Newark Street
Haverhill, MA 01832
Phone 978-374-4530 Fax 978-521-5425
[email protected]
www.royalelimo.com
Lincoln limousines to 120, Cadillac limousines to 130", Navigator & Expeditions SUV limousines to 140", and limo
buses.
Silent Dispatch
402
Stuart Theodire
28150 North Alma Sch. Parkway, Suite 103-249
Scottsdale, AZ 85262
Phone 480-540-1096 Fax 480-473-0190
[email protected]
www.silentdispatch.com
Software systems.
Stone Transportation Agency, LLC
302
Susan Stone
88 State Street
Meriden, CT 06450
Phone 877-805-0009 Fax 877-674-6147
[email protected]
www.stonetransagency.com
Livery insurance.
The Hudson Group
401
Cliff Goodman
PO Box 1035
North Andover, MA 01845
Phone 978-243-3425 Fax 267-937-1427
[email protected]
www.thehudsongroup.com
The Husdon Group provides web and office-based reservations, dispatching, accounting, kiosk mobile
ticketing and GPS solutions to industry leaders worldwide.
OFFICIAL SPONSOR
24
EXHIBITORS
TIB Transportation Insurance Brokers
200
Jeff McAnany
425 West Broadway, #400
Glendale, CA 91204
Phone 818-246-2800 Fax 818-246-4690
[email protected]
www.tibinsurance.com
Leading brokerage dedicated to the public transportation industry with offices nationwide. Offering
general liability, physical damage, workers’ compensation and more!
TripTracker
206
Jim Moseley
2050 Springdale Road, Unit 800
Cherry Hill, NJ 08003
Phone 888-549-3151 Fax 856-424-0769
[email protected]
www.triptracker.com
Limousine management software.
Unified Livery Systems
203
Robin Mirbahaeddin
12703 Pedlars Court
Tomball, TX 77377
Phone 281-807-7800 Fax 281-200-3344
[email protected]
www.unifiedliverysystems.com
ULS is a reservation management software system for your transportation business. From small to large size
businesses - we are the right fit!
Universal Limousine Distributors
107
Barry Trabb
1910 Route 23 North
Wayne, NJ 07470
Phone 973-696-5466 Fax 973-696-2626
[email protected]
www.universallimosales.com
Distributor of Lincoln Town Car ‘L’, Navigator, Mariner Hybrid, Cadillac, Mercedes Benz, Toyota, Executive
CoachBuilders all limo financing, certified limo car dealer.
WebSmart Int’l
507
Arthur “Smitty” Simpson
1949 12th Avenue
St. Petersburg, FL 33719
Phone 727-742-9737 Fax727-327-7722
[email protected]
www.limowebdesigns.com
Website content management.
Yodle
303
Cam Lay
589 8th Avenue, 9th Floor
New York, NY 10018
Phone 917-210-6215 Fax 212-868-1989
[email protected]
www.yodle.com
Local online advertising for limoand chauffeured transportation companies.
Thank you to these sponsors!
25
OFFICIAL SPONSOR
SPEAKERS
ABOUT THE SPEAKERS
Danny Bacher
Topper Limousine, Inc.
Danny Bacher graduated from Towson University with a degree in international business.
After starting his career in the real estate industry, he decided to return to his family
business, Topper Limousine, the company his father founded in 1996. He has since
assumed the role of chief executive officer.
Bryan Baker
Affordable Elegance Limousine Service
Bryan Baker, also known as Dr. Limo, is the owner of Affordable Elegance Limousine
Service in Tanner, Ala. He has been a National Institute for Automotive Service Excellence
(ASE) certified Master Technician for 16 years and has devoted his expertise to limousines
for the past 13 years. Currently he services his own fleet of 12 vehicles and the
limousines of six nearby competitors. Baker frequently writes for LCT Magazine on
maintenance and fuel mileage topics.
Thom Dupper
LimoWebWiz
Thom Dupper is the founder of LimoWebWiz, a web marketing company based in the
Tampa Bay area of Florida. Dupper founded three communications companies during the
past 20 years: Image Technologies, Kinetoscope and Site Dynamics. He holds B.A. and
M.A. degrees in Mass Communications and co-wrote "The Human Side of Intranets:
Content, Style, and Politics" in 1998.
Elliott Eichenholz
General Motors Corporation
Elliott Eichenholz, who has been with General Motors Corporation for 33 years, is the fleet
account executive for the New England region, including the tri-state New York area. His
prior assignments include 13 years as district sales manager and regional product
distributor with Cadillac Motor Car Division in New York City and New England. Eichenholz
graduated from Baruch College - The City University of New York with a B.B.A. degree.
OFFICIAL SPONSOR
26
SPEAKERS
Bill Faeth
Silver Oak Limousine
Bill Faeth is a former golf professional and restaurant owner who has grown Silver Oak
Limousine of Nashville to a fleet of 20 vehicles and sales of over $1 million in 18 months.
With an aggressive marketing plan, a team of experienced employees, and a fresh
approach to the livery industry, he has secured some of the largest corporate clients in
Nashville while building an extensive national affiliate network.
Bruce Heinrich
LEADER Worldwide Chauffeured Services
Bruce Heinrich spent the decade following college modeling and acting in Europe, Asia and
the U.S. Bored and disillusioned with the glamour industry, he took a guest services
position at a Ritz-Carlton hotel and discovered his passion for anticipating and meeting
guests' needs with first class service. Two years later, Heinrich turned to chauffeuring
and subsequently founded LEADER LLC Worldwide Chauffeured Services in Kansas City
with one car. The company now boasts a fleet of sedans, limousines, SUVs and vans.
Richard Kane
International Limousine Service
Richard Kane is the president of the National Limousine Association and president and
chief executive officer of International Limousine Service in Washington, D.C. His
company has a fleet of 120 vehicles and a staff of 200 employees. In addition to his NLA
leadership role, Kane is very active in the Washington, D.C. metropolitan area luxury
ground chauffeured transportation industry and serves as a board member of the
Washington Metropolitan Limousine Association.
SP
Barry Lefkowitz
Management & Government Resources, Inc.
Barry Lefkowitz is the director of government affairs for the National Limousine
Association and the president of his own firm, Management & Government Resources. His
background includes more than three decades of government, economic development,
media and educational experience at the federal, state and local levels. Lefkowitz also is
the author of "Lobbying and Influence: A Legislative Reference."
OFFICIAL SPONSOR
27
SPEAKERS
Steven Levin
Sterling Rose Limousines
Steve Levin and his wife Heidi are owners of Sterling Rose Limousines in Temecula,
California and serve the Southwest Riverside and San Diego Counties. While the company
has focused on the retail market, recent expansion has been implemented to the
corporate and hotel markets. Sterling Rose was named LCT Operator of the Year in the
medium category (13 vehicles are in the fleet) in March 2008.
Don Libby
Regal Limousine Service
Don Libby has been involved in the limousine industry for the past 15 years. He has
worked in every facet of the ground transportation industry including chauffeuring,
customer service and operations management. Currently, he is director of operations at
Regal Limousine Service in North Hampton, N.H., where he oversees the day-to-day
operations of 45 vehicles, 85 employees and three locations. He also is responsible for the
company's IT department, Web development, and Internet marketing. Before being
employed at Regal, Libby worked for ten years as the general manager of Feliciano
Limousine in Rochester, N.H. and helped the company expand its fleet from six to 14
vehicles before his departure in 2004.
Bob Mackasek
Valera Global
Bob Mackasek joined Valera Global in 2000 and has served as the company's CEO since
2005. As CEO, he is tasked with providing the strategic direction for the entire
organization, as well as creating the specific policies and procedures required for its
implementation. He also is a member of the company's Board of Directors and acts as
their liaison in corporate affairs. Before joining Valera Global, Mackasek maintained a
private law practice specializing in transportation. For nearly two decades, he represented
major fleets in the New York City area in their daily corporate, regulatory and personnel
matters.
Craig McCutcheon
Rosedale Livery Limited
Craig McCutcheon is president of Rosedale Livery Limited, a limousine business founded
by his father in 1981. The company operates 80 vehicles and employs 30 full time staff
members and approximately 110 chauffeurs. McCutcheon is currently in his second threeyear term on the NLA Board of Directors; he is the first Canadian to serve in this capacity.
In addition, he holds the position of president of the Ontario Limousine Owners
Association (OLOA).
OFFICIAL SPONSOR
28
SP
SPEAKERS
Scott Mezger
Executive Chauffeuring School, Inc.
Scott Mezger has been co-owner of a family-owned limousine operation since 1987. He
and his wife also are owners of the Executive Chauffeuring School, an entity that was
already well known when they acquired it more than 10 years ago. In his capacity as
teacher, Mezger instructs professional chauffeur candidates in the classroom, on
videotape and in print. He frequently writes on chauffeur training issues for LCT
Magazine.
Brad T. Moss
The Burke Group
Bradley Moss is the Eastern United States president of The Burke Group, a labor relations
management consulting firm headquartered in Malibu, Calif. Prior to joining the firm nine
years ago, he focused his career in operations for several major companies within the
hospitality industry. He is an experienced trainer to U.S. management employees on the
National Labor Relations Act as well as to U.K. employees on their Employee Relations Act
of 1999. His experience is diverse and includes industries such as aerospace, healthcare,
publishing, telecommunications, food service, hotel/restaurant, airlines, utilities,
manufacturing and many others. Moss holds a B.A. in Business Administration from Loyola
Marymount University in Los Angeles.
Mark Munoz
BostonCoach
With more than 25 years of management, operations and customer service experience in
the worldwide transportation-logistics business, Mark Munoz is responsible for overseeing
the day-to-day operations of BostonCoach while also managing strategic growth
initiatives. A skilled executive, he has brought years of domain expertise coupled with
large-scale business management to his current position. Before he joined BostonCoach,
Munoz served as senior vice president of northeast operations for DHL, where he oversaw
4,000 employees and 50 locations and held roles as vice president of operations strategy
and technical support; regional service director; area service manager; service center
manager; and customer service supervisor. Before joining DHL, Munoz spent seven years
with Burlington Air Express (now BAX Global) as an export manager and account executive.
Bob Negen
Bob Negen founded the Mackinaw Kite Co., a small chain of specialty toy and kite stores,
in 1981 when he was only 23 years old. Negen spent the next twenty years learning how
to be a successful small businessperson. In 1999 he and his wife Susan founded
WhizBang! Training to help independent business people thrive in today's supercompetitive market. Negen is a nationally recognized speaker, regular contributor to
several national trade magazines and is a regular guest on Jim Blasingame's syndicated
radio show "The Small Business Advocate." He and his wife are authors of the best-selling
book titled "Marketing Your Retail Store In The Internet Age."
OFFICIAL SPONSOR
29
SPEAKERS
Jeff Nyikos
Leros Point to Point
Jeff Nyikos is the chief operating officer of Leros Point to Point which now has four
regional offices and is headquartered in Hawthorne, N.Y. Nyikos headed up the company
team that created Leros' worldwide network that provides transportation services to its
clients in over 550 cities. In 2007 Westchester Magazine named Leros Point to Point the
best limousine service in the county.
SPEAKERS
Joseph T. O'Leary
Sovereign Bank
Joseph T. O'Leary Jr. is the senior vice president and regional executive of Sovereign
Bank's Greater Boston Middle Market Banking and Professional Services, New England. He
also serves on the Advisory Board of several private equity firms. He is the chairman –
private sector and CEO of the 495/Metro West Corridor Partnership, and also serves on
the Executive Board of Associated Industries of Massachusetts.
Rick Ott
Rick Ott is an author, actor, graphic artist, radio personality, and stock market analyst.
His books, including "Raise Your Prices, Attract More Business and Creating Demand," are
published in several languages around the world. He has appeared in television shows on
the Discovery and History channels, in commercials, and movies (all minor roles, he
says). He also spent years in the radio industry, and currently is heard on the syndicated
Personal Achievement Show.
Louie Perry
Cornerstone Government Affairs
Louie Perry is a founder and vice president of Cornerstone Government Affairs, the
Washington, D.C.-based lobbying firm engaged earlier this year by the National Limousine
Association to help secure amendment to the Real Interstate Driver Equity (RIDE) Act. He
brings more than 18 years of political experience to his role including several U.S.
Congressional staff positions.
OFFICIAL SPONSOR
30
SPEAKERS
Frank Pirrone
Leros Point to Point
Frank Pirrone joined the Leros Point to Point operations team as chief information officer
four years ago. He brought more than ten years IT experience with him, having worked
previously in this capacity in academia and financial institutions.
Stephen Qua
Company Car and Limousine
Stephen Qua founded Company Car & Limousine with three cars and applied for NLA
membership on the same day in 1994. Since then his organization has grown to ten times
its first year's revenue, been named 2002 LCT Operator of the Year finalist and chosen
2003 LCT Operator of the Year.
Christopher S. Quinn
Corporate Transportation Solutions
As a captain with a Sacramento, Calif. Regional Fire Department, Christopher Quinn is
prepared to manage multiple operations that require oversight of personnel, ground, and
air assets during emergency events and training. His working knowledge of the incident
command system has allowed him to bring a systematic approach to the management of
the day-to-day operations of Corporate Transportation Solutions, the limousine company
he founded with his wife Shannon in 2002. In the last six years Quinn has grown CTS
from a two-car operation to finalist status in the mid-size fleet category for the LCT
Operator of the Year award program in 2008.
Michael Renehan
Allaire Limousines, Inc.
Michael Renehan established Allaire Limousines in 1976. He serves on the board of
directors of the National Limousine Association (current term expires in 2009) and the
board of directors of the Limousine Associations of New Jersey. He has worked with LANJ
to eliminate state sales tax on all limousine purchases and attended state senate hearings
pertaining to workers compensation, sales tax on limousine services, New Jersey
limousine law and the ongoing captive insurance program. Renehan also has worked on
behalf of the NLA and the industry on the federal level when he has participated in the
annual “Day on the Hill” regarding passage of HR2546 and the current gas-guzzler
elimination bill.
OFFICIAL SPONSOR
31
SPEAKERS
Jeff Rose
Attitude New York, Inc.
Jeff Rose is president and CEO of Attitude New York. He got his start in the industry
driving yellow cabs in New York City while pursuing an acting career. After studying under
Dav El "University" founder David Klein, he started his own company in 1986 with one
car. He was among the first to ever launch a limousine service with a sedan instead of a
stretch limousine. Today Attitude New York caters to New York's most demanding clientele
with 36 vehicles and a staff of 70. Rose sits on the board of the New York Limousine
Association and the LCT Editorial Advisory Board.
Andrew P. Ross, CPA, PFS
Gettry Marcus Stern & Lehrer, CPA, P.C.
Andrew P. Ross is a Manager at Gettry Marcus Stern & Lehrer, CPA, P.C. and a member of
the firm’s Business Valuation and Litigation Support Group and Quality Control
Committee. He is a Certified Public Accountant with a Professional Financial Specialist
certification. With 25 years of experience, Ross provides audit, tax and litigation services
to his clients, many of whom are in the service, manufacturing and wholesale industries.
Matt Silver
Ultimate Class Limousine and Transport
Matt Silver is the founder and president of Ultimate Class Limousine and Transport located
in Hicksville, N.Y. He started the company in 1988 from the basement in his home and,
since then, has grown it into a thriving enterprise with a fleet that includes sedans,
stretches, vans, mini-buses and buses.
Scott Solombrino
Dav El Chauffeured Transportation Network
Scott Solombrino is the president and CEO of Dav El Chauffeured Transportation Network,
one of the world's largest privately held luxury chauffeured ground transportation
companies. In 1978 he founded the Massachusetts Limousine Owners Association and six
years later helped start the National Limousine Association. Since then he has served four
consecutive terms as its president and many years (including the current one) as a
member of its board. Solombrino also is a member of the Board of Directors of the
National Business Travel Association and was named president of the NBTA Allied
Leadership Council in 2005.
OFFICIAL SPONSOR
32
SPEAKERS
Ron Sorci
Aventura Worldwide Transportation
Ron Sorci is the chief financial officer of Aventura Worldwide Transportation, a 90-vehicle
organization headquartered in Miami. He launched his career in the ground transportation
industry in 1969 when he worked for Fugazy International while attending college. He
became CFO of Fugazy in 1972 and, later that decade, fulfilled the same role for Carey
International. Subsequently he owned and operated his own company RPS Executive
Limousines, Ltd. After selling RPS in 1996, Sorci served as president of U.S.
Transportation Systems, Inc. and then president of Precept Transportation before joining
Aventura several years ago.
Michael Southwick
LTI Worldwide Limousine
Michael Southwick is the founder and president of LTI Worldwide Limousine in Everett,
Mass. He started his business 20 years ago with one limousine and now runs a fleet of 70
vehicles and employs more that 200 staff. Southwick has built a strong network of
affiliates and believes that he offers his clients the finest chauffeured services anywhere in
the world.
H.A. Thompson
Rose Chauffeured Transportation
Toward the end of a long radio broadcasting career, H.A.Thompson started Rose
Chauffeured Transportation in 1985 with his two sons Andy and Jeff. When he actually did
retire from media, he turned his focus full time on the limousine business. Thompson
started the company with just one vehicle and now hails as the leading corporate ground
transportation service in Charlotte, N.C. with annual revenue of more than $5 million.
Kristen Vasserot
QLS Limousine
Kristen Vasserot has been the owner of QLS Limousine in Foxboro, Mass., along with her
husband Pascal, since 2001. Within the first year of opening QLS, she joined the New
England Limousine Association (NELA) Board of Directors as a director and has been
second vice president since June 2007. During her tenure, she has served on many
committees, including Newsletter, NELA Show and Expo, Massport and Membership.
Vasserot has been working closely with the LCT Eastern Conference Show Committee
since the event was launched four years ago.
OFFICIAL SPONSOR
33
SESSION MATERIALS
SESSION MATERIALS
I SURVIVED A DOT AUDIT – WHAT YOU MUST KNOW . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 5
SMART FLEET OPTIONS & FUEL MANAGEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 6
BUILDING A CUSTOM BUDGET CLINIC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 7
HOW TO GET PAID ON TIME AND HOW TO MANAGE YOUR RECEIVABLES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 8
MANAGING THE CREDIT CRISIS WHILE IMPROVING YOUR BANKING RELATIONSHIP. . . . . . . . . . . . . . . . . . . . . 3 9
INDUSTRY LEGISLATIVE AND REGULATORY REPORT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 0
CHAUFFEUR TRAINING COURSE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1
DISPATCH & CUSTOMER SERVICE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2
HOW TO CREATE YOUR OWN NATIONAL NETWORK WITH ONLY A FEW OR EVEN NO CARS. . . . . . . . . . . . . . . . 4 3
CORPORATE MANDATES FOR GREEN INITIATIVES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 4
START UP TO A WORLDWIDE COMPANY IN LESS THAN 2 YEARS! “DO IT BETTER” . . . . . . . . . . . . . . . . . . . . . . 4 5
WEDDING PACKAGES THAT SELL! HOW YOU CAN EASILY DOUBLE YOUR PROFITS. . . . . . . . . . . . . . . . . . . . . . 4 6
NEW BUSINESS RIPE FOR THE TAKING! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 7
EXTREME PERSUASION
................................................................... 48
THE MOST CRITICAL STEPS TO TAKE BEFORE HIRING YOUR FIRST EMPLOYEES. . . . . . . . . . . . . . . . . . . . . . . . 4 9
IMPROVING LABOR RELATIONS BEFORE IT’S TOO LATE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 0
GET MAXIMUM BANG FROM YOUR MARKETING BUCKS! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1
STARTER GUIDE TO EXCEPTIONAL SERVICE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 2
HOW YOU TREAT YOUR EMPLOYEES = HOW THEY WILL TREAT YOUR CUSTOMERS . . . . . . . . . . . . . . . . . . . . . 5 3
EASY WEB MARKETING BASICS FOR THE NON-TECHIE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 4
HOW YOUR WEBSITE CAN BE YOUR PRIMARY SALES TOOL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 5
Seminar evaluations will be sent via email
after the Conference.
OFFICIAL SPONSOR
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SESSION MATERIALS
Hands On Clinics
Set 1: Operations – All Fleets
I Survived a DOT Audit – What You Must Know
Thursday ● 9:00 am – 10:10 am
S teve n Lev in , S ter l ing Ro se Lim ousi ne s
This clinic will focus on:
• Summary of my audit experience
o Letter from DOT
o Introduction of Special Agent “Doe”
o Audit or interrogation
• Is this something you need or want to do?
o Who is required to have interstate authority?
o Does the potential business warrant the risk?
• What will they be looking for?
o Driver qualification files
o Vehicle files
o Drug testing procedures
• References
o Where can you go to find out more?
o Web sites and consulting companies
•
•
•
To
To
To
an
What You’ll Learn That Will Make/Save Money:
help you make an informed decision about obtaining interstate authority
prepare you for the type of information that will be required during an audit
caution you on the consequences of not being prepared when the time comes for
audit
Notes
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_____________________________________________________________________________
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SESSION MATERIALS
Hands On Clinics
Set 1: Operations – Small Fleets
Smart Fleet Options & Fuel Management
B rya n Bak er (D r . L i mo) , Affo rdab le E le gan ce L imo us in e S erv i ce
Don L ibby , Rega l L i mou si ne Se rvi c e
Fuel is going to cost money and there is no Magic Bullet to make it cost less. Managing your
operational costs is the only way to help offset the fuel increases.
•
•
•
•
•
•
•
Find it cheaper!
Audit your vendors
Compare conventional oil to synthetic oil
Consider how technology can help
Examine your fleet make-up
Ensure your fuel accounts are measurable
Utilize proven fuel-saving practices
Notes
OFFICIAL SPONSOR
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SESSION MATERIALS
Hands On Clinics
Set 2: Finance – Small Fleets
Building a Custom Budget Clinic
Ro n So r ci , Av en tura Wor ldw ide Tran spo rta t ion
• Purpose of budget
• Frequency
• P&L budget vs. cash flow budget
• Revenue segments
• Farm-out expense
• Cost of good sold (COGS)
• Detailed categories (COGS)
• General and administrative expenses
• Income from operations
• Other income/expense
• Profit before bonus & taxes
• Bonus budget
• Tax budget
• Capital expenditures
• Debt reduction
•
•
•
Importance of developing a budget
Details regarding banking relationships
Tracking numbers to establish profitability
Notes
OFFICIAL SPONSOR
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SESSION MATERIALS
Hands On Clinics
Set 2: Finance – Small Fleets
How to Get Paid On-Time and How to Manage Your Receivables
J eff Ro se, At ti tu de New Yor k
An drew P . Ro s s, C PA , P FS, G et tr y M ar cu s St er n & L eh re r , CPA , P . C.
• Opening accounts – A pound of prevention
o Verbal vs. written
o Terms of payment
o Rates as part of the “contract”
o Contingent discounts
o Be willing to turn away some accounts
• Credit card
o Get it in writing, preferably ahead of time
o “Chits” vs. contracts
o Authorized orderers
o Back-up vs. payment
• Cash pros & cons
• Money on account/Payment up front
• Managing accounts gone bad/Prevention
•
•
•
Simple procedures to insure timely payment
Creative ways to insure positive cash flow and improve and encourage
customer loyalty
Learn the pros and cons of accepting cash payments
Notes
OFFICIAL SPONSOR
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SESSION MATERIALS
Hands On Clinics
Set 2: Finance – Large Fleets
Managing the Credit Crisis While Improving Your Banking Relationship
Jo sep h T. O ’Lea ry, Reg iona l Exe cu ti ve for Co rpora te B ank i ng , Sove re ig n Ban k
This interactive presentation will concentrate on “MANAGING YOUR BANKER.” We will first
discuss considerations on choosing your bank and banker, which may be one of the most
critical decisions you will make on behalf of your company.
Secondly, we will discuss how to establish and maintain a long lasting and mutually beneficial
relationship with your bank, centering on communication and the management of
expectations.
Lastly, we will discuss how to manage around difficulties, whether they are on a micro level
(your company) or a macro level (the economy in general).
•
•
•
How to choose the right bank (and banker)
How to establish and maintain a long term relationship with your bank
How to manage tough difficulties
Notes
OFFICIAL SPONSOR
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SESSION MATERIALS
Seminar
Industry Legislative and Regulatory Report
Thursday ● 11:40 am – 12:30 pm
R ic hard Ka ne , N LA P re s ide nt , I nt er nat io nal L imo us in e S erv i ce
B ar ry L efk ow i tz , N L A D ir ec to r of Gove rnm en t Affai rs
L ou ie Per ry , V i ce P r es ide nt , Co rn ers to ne Gove rnm ent Affa i rs
This seminar will focus on:
• U.S. political scene; 2008 presidential election year
• What this means to the chauffeured transportation industry
• Up-to-date status reports
o RIDE Act amendment
o Gas Guzzler tax elimination
• 2008-2009 lobbying game plan and anticipated results
•
•
•
How you actively can participate
What tangible difference these efforts can make to your company
How this will improve the chauffeured transportation industry overall
Notes
OFFICIAL SPONSOR
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SESSION MATERIALS
Employee Classes
Chauffeur Training Course
Thursday ● 1:30 pm – 5:30 pm
S cot t M ezg er , Ex ec u tiv e Chauff eu ri ng S choo l
B r uc e H ei n ri ch , LE ADER Wo rldw ide Cha uffeu red Se rv ic es
During this comprehensive four-hour class, these training veterans will 1) lead
chauffeurs through the basics, with an overview of etiquette and defensive driving
dos and don’ts and 2) provide advance level training and how to instruct and lead
a chauffeur team.
Attendees
•
•
•
•
•
of the advanced level training will learn:
Where and how to recruit
How to hire the right people (what to look for, what to ask)
How to develop and create an effective Orientation/Training Program
How to monitor, appraise and improve the quality of chauffeurs
How to select, train and monitor chauffeur trainers
Attendees will leave the session with the tools to:
• Reduce or eliminate bad attitudes, selfishness, sloppiness, tardiness, mediocre performance
and poor appearance
• Build team spirit and unity
• Create a great work environment
• Have a self-policing team of chauffeurs
• Create career-minded chauffeurs
• Ensure chauffeurs meet and exceed service standards
• Develop pride
• Test, train, appraise and reward effectively
Notes
OFFICIAL SPONSOR
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SESSION MATERIALS
Employee Classes
Dispatch & Customer Service
B ob Ma cka se k , V a lera G loba l
This four-hour workshop will provide an overview of best practices in customer
service, reservations and dispatching. It will be the basis for training frontline
personnel to deliver the ultimate in personalized service and address in detail:
•
•
•
•
•
•
Professionalism
o Defining the expected persona of customer service representatives,
reservationists and dispatchers
o Impact of presenting in a positive manner, e.g. techniques, attire
Communication
o Verbalizing professionally
o Posture techniques
o Self-confidence
Customer satisfaction
o Understanding customer expectations
o How to handle disgruntled customers with finesse
o How to understand and recognize three types of communicators
How to exceed customer expectations
The deadly sins of poor customer service – so you can avoid them!
How to deal with the five typical customers “from hell”
Notes
OFFICIAL SPONSOR
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SESSION MATERIALS
Strategy Sessions
Set 1: Small Fleets
How to Create Your Own National Network with Only a Few
or Even NO Cars
Dan ny Ba che r , Topp er Limou s ine , In c .
Providing nationwide service to your clients is a necessity in the uber competitive
transportation industry. Clients, especially larger ones, like to build relationships with
companies that have the ability to handle all of their transportation needs no matter
the city they are traveling in.
Benefits
•
•
•
•
•
•
•
•
of offering and providing nationwide service to your potential and existing clients:
Access to much larger clients
Ability to control profit margins
Ability to leverage slow periods in local cities
Ability to control costs – fuel, vehicles, insurance, etc…
Ability to earn reciprocal business from affiliates
How providing nationwide service will give you access to much larger clients and give
you the ability to leverage slow periods in specific markets
All you have to do is ask
What you will need to know to get you through the difficulties of setting up your
nationwide network
NOTES
OFFICIAL SPONSOR
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SESSION MATERIALS
Strategy Sessions
Set 1: Large Fleets
Corporate Mandates for Green Initiatives
M ode rator : Sco t t So lomb rino , Dav E l Cha uffe ur ed Tran spo rtat io n Ne tw or k
E l lio t t Eic he nho lz, G ene ra l Mo to rs Co rpo rati on
C rai g M cC ut ch eon, Ros edale Liv ery L i mi ted
M ar k Muno z, Bos ton Coa ch
Operators with corporate clients are getting more pressure to comply with environmental
programs during the procurement process and request for proposals. And many
corporations want to show their clients a list of suppliers who also are going green. How
do you create and package your green program and sell it to corporate accounts?
Notes
OFFICIAL SPONSOR
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SESSION MATERIALS
Strategy Sessions
Set 2: Sales & Marketing – Small Fleets
Start-Up to a Worldwide Company in Less Than 2 Years! “Do It Better”
B i l l Fa eth , S ilv er Oa k L imou s ine
This session will focus on:
• Pre-launch
• The 1st big day
• Infrastructure: Preparing for RAPID GROWTH
• Kicking growth into high gear
• Knowing your limit
•
•
•
Step-by-step guide on how to get to the next level
Marketing: Where should your $ be going?
Learn from my biggest mistakes
Notes
OFFICIAL SPONSOR
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SESSION MATERIALS
Strategy Sessions
Set 2: Sales & Marketing – Small Fleets
Wedding Packages That Sell! How You Can Easily Double Your Profits
Thursday ● 2:50pm – 4:00 pm
M at t S i lve r , U l tima te Cla s s L imo us in e a nd Tra ns por t
What are the hottest wedding packages today? What are the vehicle type must-haves? How
do you target the top-of-the-line weddings? How do you network for referral work? How
should you work with wedding planners to build a solid book of business throughout the offseason months? Come to this comprehensive session and find out!
In addition, this session will cover:
• How to differentiate yourself in the market
• Preparation, procedures and training
• Your presentation to the bride and groom
• Closing the sale
•
•
•
Up-sell all wedding packages (i.e., r/t honeymoon, guest transportation,
post-reception)
What to include in the “bridal emergency kit” (everything needed for the special day)
How to properly train wedding chauffeurs
Notes
OFFICIAL SPONSOR
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SESSION MATERIALS
Strategy Sessions
Set 2: Sales & Marketing – Large Fleets
New Business Ripe for the Taking!
How to Take Advantage of Today’s Transportation Turmoil
Thursday ● 2:50pm – 4:00 pm
M ode rator : Kr is ten V as se ro t , QLS Li mou si ne
R ic hard Ka ne , In te rna ti ona l L imous i ne Servi c e
M i cha el Re neha n , Al la ire Li mou si nes , In c .
M i cha el So ut hw i ck , LT I Wo rldw ide L imo us in e
•
•
•
How to turn cancelled airline flights, e.g. weather cancellations, into significant
chauffeured transportation revenue
How to create a new revenue stream by taking advantage of airlines' discontinued
routes
How to profitably set up and run commuter services for large employers and/or
other organizations
Notes
OFFICIAL SPONSOR
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SESSION MATERIALS
General Assembly
Extreme Persuasion
R ic k Ot t
How do you close more sales, boost repeat business, strengthen customer and staff
loyalty, and lead effectively, using simple yet extremely powerful subconscious
techniques? This seminar is perfect for salespeople, support staff, managers and owners
who dislike selling.
Notes
OFFICIAL SPONSOR
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SESSION MATERIALS
Workshops – Set 1
Human Resources: Small Fleets
The Most Critical Steps to Take Before Hiring Your First Employees
Friday ● 9:00 am – 10:10 am
S tep hen Q ua , Compa ny Car a nd L imou s ine
Hiring is the easy part! Deciding why to hire, when to hire, who to hire, what you want a new
hire to do and when to terminate is wrought with pitfalls and problems.
Learn how to find the financial impact of more people on your business, understand how to
identify what you want new hires to do and the traits a successful hire must have and whose
fault it is if a new hire doesn’t work out.
•
•
•
Avoid bad hires
Know cost of labor
Don’t guess, know!
Notes
OFFICIAL SPONSOR
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SESSION MATERIALS
Workshops – Set 1
Human Resources: Large Fleets
Improving Labor Relations Before It’s Too Late
Friday ● 9:00 am – 10:10 am
B rad Moss , Pr es ide nt , Ea st Coa st Div is ion , Th e Bu rk e G rou p
This workshop will focus on:
• Labor history within the limousine/chauffeured transportation industry
• Overview of legal playing field
• Labor relations costs
• Proactive labor relations strategy
•
•
•
Labor relations costs
Potential changes in current labor law (EFLA)
Promoting a positive employee relations strategy
Notes
OFFICIAL SPONSOR
50
SESSION MATERIALS
Keynote Presentation
Get Maximum Bang from Your Marketing Bucks!
Friday ● 10:20 am – 11:30 am
B ob N ege n
Does 15%, 20%, even 30% sales growth next year sound good? If it does, you won’t want to
miss this dynamic program guaranteed to teach the secrets of an organized, consistent system
to generate significant sales increases. And it’s not about spending a fortune, finding a clever
slogan, or creating a killer yellow pages ad. It’s about creating exponential growth by doing
lots of little things well; it’s about planting many seeds and watching them grow.
You will
•
•
•
learn:
Two strategies the industry giants DON’T want you to know about
The secret to creating unshakeable customer loyalty
A simple FOUR step process to develop deep (and profitable!) relationships with
every customer who uses your service; and many more strategies, tips and
techniques to grow business without spending a fortune (including a special briefing
on exactly how you can use e-mail marketing and your website to see BIG sales
increases)
Notes
OFFICIAL SPONSOR
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SESSION MATERIALS
Workshops – Set 2
Customer Service: Small Fleets
Starter Guide to Exceptional Service
Friday ● 3:00 pm – 4:10 pm
C hr is toph er S . Qui nn , Co rpo rat e T ran spo rta t ion So lu t ion s
So you just started out with two or three vehicles and you want to grow up and onward? You have to do
it one client at a time. Each client becomes a bridge in your development of your business. Exceptional
customer service equals excellence in this industry, and there’s no better time to master it than during
the rookie years.
According to Turban et al, 2002, “Customer service is a series of activities designed to enhance the
level of customer satisfaction – that is, the feeling that a product or service has met the customer
expectation.”
Its importance varies by product, industry and customer. As an example, an expert customer might
require less pre-purchase service (i.e., advice) than a novice. In many cases, customer service is more
important if the purchase relates to a “service” as opposed to a “product.”
Customer service is normally an integral part of a company’s customer value proposition (what the
customer gets for what the customer pays).
• Getting back to service
• Who is your client?
• Develop a strong value proposition around your service
• Use of your value proposition as a marketing tool
• Increase your revenue and satisfaction by doing your job
• Service case studies and why service is important
• Initiatives to develop and maintain your company service culture
• Your clients as an extension of your marketing platform
• Exponential growth
•
•
•
Happy customers tell 3 others
Unhappy customers tell 11 others
Satisfied customers are your best marketing tool
Notes
OFFICIAL SPONSOR
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SESSION MATERIALS
Workshops – Set 2
Customer Service: Large Fleets
How You Treat Your Employees = How They Will Treat Your Customers
Friday ● 3:00 pm – 4:10 pm
H .A . Thomp son , Ro se Cha uffe ur ed Tra ns por ta tio n
•
•
•
Introduction
• Building a frame
• Setting objectives
• Your attitude counts
Hiring the right people
• Training/Coaching
• Building a team
• Attitude counts here too
Training/Tricks
• Don’t nag
• Listen
• Accentuate the positive; eliminate the negative
Coping with stress/competition
Show time: Turning chauffeurs into “performers”
•
•
•
Cut turnover: Hire the right people
Manager-owner’s job: Teach, teach, teach
Create a “grand vision” for your company
•
•
Notes
OFFICIAL SPONSOR
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SESSION MATERIALS
Workshops – Set 3
Internet Marketing: Small Fleets
Easy Web Marketing Basics for the Non-Techie
Friday ● 4:20 pm – 5:30 pm
T hom D upp er , Limo Web Wi z
It’s all about butts in the seats!
Millions of people are online every day searching for products and services – yes – even luxury
transportation services. You have a web site, but it’s not quite the business builder you were
hoping for. We will discuss some quick fixes to your web site that will make you easier to find,
and once found, more capable of converting visitors to customers.
It doesn’t take a lot of money – just some effort on your part. You will learn some very
effective, and inexpensive ways to make the most out of your online marketing.
•
•
•
The basics of the “conversion-ready” website and how to ensure that your site will
make significant and measurable positive impact on your bottom line
The mechanics of “local search” highlighting Google Maps listings and Yahoo Local
Business listings, as well as some second-tier local search engines
The basic aspects of “Search Engine Optimization” so your site is as visible as it can
be on major search engines
Notes
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SESSION MATERIALS
Workshops – Set 3
Internet Marketing: Large Fleets
How Your Website Can Be Your Primary Sales Tool
Friday ● 4:20 pm – 5:30 pm
J eff Ny iko s , Le ros P oi nt to P o in t
F rank P irr one , Le ro s Po in t t o Po in t
Everyone has a website but how can you make yours stand out from the rest? In this session
we will discuss how to create an experience when redesigning your website, how to market
your website, and how to use your website to grow and operate your business more efficiently.
We will discuss incorporating new technologies and software into your website for better
optimization, where and how to market your website in different media outlets, where to
market your website online, how to optimize a pay-per-click program customized to your
needs, and how to keep statistics on your website and benefit from that information.
•
•
•
Maximizing the utilization of your operations through your website
How to use your website in your overall marketing plan
How to create on experience when redesigning your website
Notes
OFFICIAL SPONSOR
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LCT East Program Guide-Draft#1

Transcription

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