Shut x Impossible – Press Release

 PRESS INFORMATION
28 November 2012
FOR IMMEDIATE RELEASE
IMPOSSIBLE PHOTOS GO SKATING
A SHUT Skates x Impossible Collaboration
New York City, November 28, 2012 – SHUT Skates and Impossible are both focused on
giving people the tools to help them explore life with passion. Now, these two companies
have joined together in a unique project that spans both the photography and skateboard
worlds. By supplying some of the most exciting names in skateboarding Impossible film
and Polaroid cameras, SHUT Skates and Impossible are proud to share these dynamic
images of skateboard life. Zered Bassett, Scott Caan, Eli Morgan Gesner, Chris Nieratko,
Alex Olson, and Scott Oster have captured unique photos of their friends, families,
lovers, favorite beaches, buildings and of course skaters.
The resulting Impossible photos have been made into a limited edition series of six
skateboard graphics by SHUT. These limited edition boards will be on display in a
stunning large scale exhibition at Impossible Project Space NYC as well as the NYC
flagship SHUT Store on Orchard street.
IMPOSSIBLE PHOTOS GO SKATING
December 6, 2012 – January 7, 2013
Opening party
Saturday, December 6, 6-9pm
Some of the artists will be present. Featuring DJ Yetzi and refreshments.
Opening Hours
Mo-Fr: 11am – 8pm
Sa+Su: 12pm – 7pm
The Impossible Project Space NYC
425 Broadway, 5th Floor,
New York, NY 10013
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ABOUT THE ARTISTS
Zered Bassett is a prolific skater who starred in Zoo York's "City of Killers," "Vicious
Cycle," and the DVS shoe company video "Skate More." He now skates for Expedition
One.
Scott Caan is an award winning actor who has starred in Entourage, Hawaii Five- O
and Ocean's Eleven, to name a few. He has also been a passionate and accomplished
skater and surfer since his childhood.
Eli Morgan Gesner drew the original logo for Shut Skates as a teenager and went on to
be the founding designer of Phat Farm, Baby Phat, and Zoo York. He is now the design
director of Shut Skates.
Chris Nieratko is a skater and writer who has worked for
VICE, ESPN,
and Bizarre Magazine. He is one of the contributors to the notorious Big Brother
magazine and the Jackass TV show and Movies as well. He currently writes the monthly
porn reviews for VICE.
Alex Olson is the son of skateboard legend Steve Olson, and he grew up knee deep in
skate culture. Artist Ed Templeton got him interested in photography, and Olson is as
much a photographer as he is a skater. His work has appeared in Dazed Digital, VICE,
and HUH magazine.
Scott Oster is an iconic skater associated with Hosoi, Dogtown, Speedwheels, and
Jimmy'z Clothing. A native Los Angelino, Oster is widely recognized for his sense of
style, both in skating and in life. He is currently an interior designer.
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ABOUT SHUT SKATEBOARDS
Shut Skates was the first NYC skate company and set the tone for east coast skate culture
for decades. Started by Rodney Smith and Bruno Musso as a way to define NYC skate
culture on its own terms and distinguish it from skating's California roots in 1986.
Relaunched in 2006 to critical acclaim by Zoo York founders Rodney Smith, Adam
Schatz, and Eli Morgan Gesner, SHUT continues to represent true New York City skate
culture. All SHUT skateboards are proudly manufactured in the USA out of the highest
quality materials available.
www.shutnyc.com
ABOUT IMPOSSIBLE
Impossible passionately invents and manufactures new analog instant films for classic
Polaroid 600, SX 70 and Image/Spectra cameras as well as for 8x10 camerasat the
former Polaroid production plant the Netherlands.
Impossible Project Spaces in New York City, Paris, Vienna, Warsaw and Tokyo serve as
vivid hubs for analog instant photography. Beyond carrying all available analog films and
cameras, a wide range of exhibitions, workshops and artistic projects are on view at every
Impossible location, dedicated to the magic of analog instant photography, authenticity,
originality and creativity.
PRESS CONTACT
For press inquiries, interviews or to request high resolution images please contact:
IMPOSSIBLE USA
Josie Keefe, [email protected], 212.219.3254 ext 152
IMPOSSIBLE INTERNATIONAL
Marlene Kelnreiter, [email protected], + 43 1 8903190
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