motorcycle motorcycle

Transcription

TRADER
Let’s do
launch!
MARCH 2016
MOTORCYCLE
Feature: Press launches - the reality
EST 1895
The Essential Guide to the Motorcycle Trade and Industry ■ www.motorcycletrader.net
MICHELIN
Getting ready for MotoGP
WHERE TO
ADVERTISE?
Leaping through
Assessing marketing
options
HOOPS
ARENACROSS
ACTION
When off-road heads
indoors…
Tyre technology has made giant leaps
THE OFF-ROAD
in progress over the past 20 years.
But where next for the development
E-BIKE
Kuberg’s latest, of bike-specific rubber as the market
lightest model evolves further? Trader investigates
■ NEWS
■ NEW PRODUCTS
■ BUSINESS &
LEGAL LATEST
■ OPINIONS
+PLUS
TRADE MART
THE DIRECTORY
32 March 2015
‘Just rememfgugfy hfhfbje
of these won’t fgyfgy dfhbwd
33 March 2015
Motorcycle Trader: March 2016
FOLLOW US
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MCTraderUK
REDCAT MARKETING LTD
Newhaven, East Sussex BN9 0EF
Tel: 01273 616040
www.motorcycletrader.net
CONTENTS
COLUMNS
22 KERR ON CHINA
PUBLISHING EDITOR:
66 END USER
Jenni Foulkes
[email protected]
BUSINESS
SUBEDITOR:
10 BUSINESS NEWS
Latest news and information for
businesses of all sizes
David Bradford
DESIGN:
Callum Tomsett
Advertising p27
ADVERTISING:
Rod Sopp
[email protected]
CONTRIBUTORS:
Adam Bernstein
David Bradford
Sean Kerr
Stevie Muir
Mark Williams
PRINTED BY:
Newman Thomson Ltd,
Burgess Hill
While every effort is made to ensure
that the information contained herein
is correct, the publisher is unable to
accept any claims or responsibility for
any incorrect information that may
appear for whatever reason. All rights
reserved. No part of this publication
may be reproduced or transmitted in
any form or by any means, electronic
or mechanical, including photocopy,
recording or any information storage
and retrieval system, without
permission in writing from the
publisher. © Redcat Marketing Limited.
FEATURES
23 MICHELIN
Getting ready for MotoGP
24 2016 MONSTER ENERGY
ARENACROSS TOUR
Taking biking to the masses
38 TRADE MART
Find your supplier here
40 BUSINESS JOURNAL
Being energy efficient and Sunday
trading laws
43 THE 2015 TRADER DIRECTORY
A-Z of company contact details –
importers, distributors, product and
service suppliers
27 ADVERTISING
32 BRAND PROFILE
Kuberg; electric motocross for kids
35 WORLD MARKET
China’s flagging domestic
36 MOTORCYCLE TRADER
We mean business
REGULARS
5 NEWS
Latest news from trade and industry
12 NEW PRODUCTS
Latest machines, clothing and
accessories
66 REGISTRATION STATISTICS
January 2016
ADVERTISERS
INDEX
AJS Motorcycles
Bikesure
Fuchs/Silkolene
MAG Europe
Michelin
Mooof
Neo Distribution
Oxford Products
ORO2u
Putoline
R&G
Rock Oil
RS Equipment
VE
WMD
4
18
11
9
Cover
31
Back cover
14/15
19
13
17
16
4
2
7
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NEWS
R&G signs
Barkbusters
Motorcycle Trader 2016
Industry Award Winner R&G
has expanded its range of
products by becoming a UK
distributor of Barkbusters
on-road handguards. R&G will
be a distributor of all on-road
Barkbusters handguards,
including the VPS, Storm,
Carbon and BBZ ‘Blizzard’ range.
For more information, contact
Alan Garrett on 01420 89007 or
[email protected] or
your R&G sales agent.
H-D income
down
Got a story? E-mail: [email protected]
Harley-Davidson’s full-year
2015 diluted earnings per
share decreased 4.9 per cent to
$3.69 compared to diluted EPS
of $3.88 in 2014. Net income
was $752.2m on consolidated
revenue of $6.0bn compared
to full-year 2014 net income
of $844.6m on consolidated
revenue of $6.23bn. In October,
the company unveiled plans to
increase its customer-facing
marketing investment, starting
in 2016, by approximately 65
per cent over 2015 levels, and
to increase its investment in
new product development by
approximately 35 per cent.
News: All the latest from the trade and industry
Michelin launches
Power Days initiative
Tyre giant entices customers with cut-price trackdays
Michelin has launched a series of
customer trackdays. Customers
buying a set of tyres from the firm’s
Power range will be eligible to attend a
trackday hosted by former racer Terry
Rymer for just £49.
The so-called Michelin Power Days
will include 120 minutes of track time,
tyre technical workshops and trackday
tuition from Rymer. Riders will also
receive a photo and a limited edition
T-shirt and mug. Four venues secured
are: Knockhill, Brands Hatch, Oulton
Park and Mallory Park.
James Dimmock, marketing
manager for Michelin motorcycle tyres
in the UK, said: “It is an absolute priority
for us to help dealers bring in new
customers and increase revenues, and
we believe these days will do just that.”
Customers buying a set of Michelin
off-road tyres will be able to apply for
practice days run by the MX Nationals
team at Preston Docks, Foxhills,
Canada Heights and Hawkstone Park
for just £19. Groups will be split by
ability, and tyre and technical advice will
be available all day.
Paul Irwin, director of MX Nationals,
said: “We’re confident there will be a
lot of interest in these days – which
off-road rider wouldn’t want to test their
skills on courses like Canada Heights
and Hawkstone Park?”
Places are limited and will be
allocated on a first come, first served
basis, and proof of purchase will be
required at the point of booking. For
full terms and conditions visit www.
gtc-moto.co.uk/michelinpowerdays
or www.mxnationals.co.uk/
MichelinStarcrossDays.
Michelin customers are
to enjoy cut-price track time
More news online at www.motorcycletrader.net – Updated every day.
March 2016 05
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KTM UK’s new HQ and staff
Changes under way at Austrian brand’s British base
KTM Sportmotorcycle UK is to relocate its
headquarters to new premises at Silverstone’s
high-performance technology and motorsport
(HPT&M) business estate. The Austrianfounded company is currently busy fitting out
more than 13,000sqft of property at Silverstone
Park to include offices, brand rooms, a
conference suite, workshops, an internal
‘bike wash’ facility and a sales and marketing
centre to work with its 38 dealerships across
the UK. KTM’s new HQ will also be home to its
Husqvarna motorcycle brand when it completes
the move in April.
Matt Walker, KTM Sportmotorcycle UK’s
general manager, commented: “All 20-plus
employees will move with us and we are hugely
excited about how this is going to raise our
image and enable us to recruit and train more
people.
“The business proposition that it has created
at Silverstone Park made it the obvious choice.
Furthermore the designers we have used have
done an absolutely stunning job on the design of
our new headquarters premises. We can’t wait.”
KTM UK has also recently made two new
appointments: Paul Cross and Eugene Chartell
have joined the company. New area sales
manager for southern England, Wales, Ireland
and Northern Ireland, Cross, 41, is a well-known
face within the industry, having worked at
Kawasaki Motors UK and Yamaha Motor UK. He
can be contacted at [email protected].
Chartell, 36, has taken on the role of
workshop manager. He is an experienced
technician with a background in both two and
four-wheeled motorsport. He can be contacted
at [email protected].
The new premises boasts
offices and conference centre
Paul Cross:
area sales manager
Eugene Chartell:
workshop manager
Europe celebrates strong growth
European nations’ bike markets collectively grew by nearly six per
cent last year
European motorcycle and moped registrations
increased by 5.6 per cent in 2015. France, Italy,
Germany, Spain and UK remain the largest
European markets.
The healthy increase compared to 2014 meant
total registrations reached 1,210,534, according
to figures released by ACEM, the European
Association of Motorcycle Manufacturers. Most
registrations were made in France (242,885
vehicles, -3.4 per cent), followed by Italy (196,571
vehicles, +6.3 per cent), Germany (181,510, +3.2
per cent), Spain (148,488 units, +17.6 per cent) and
the UK (114,572, +12.7 per cent).
The most-registered vehicles in Europe were
BMW’s R1200GS (16,112 units), Yamaha’s MT07
(12,905 units), Peugeot’s Kisbee 5 (12,332 units),
Yamaha’s XP500 TMax (10,067 units) and Honda’s
SH150AD (8,879 units).
06 March 2016
29/02/2016 14:25
The 1,000bhp e-car
Concept electric car at Geneva show
boasts a new level of performance
A new range-extending turbine
recharging technology is on display
as this issue of Motorcycle Trader
goes to press, at the 86th Geneva
International Motor Show. Chinabased automotive R&D company
Techrules is showcasing its patented
Turbine-Recharging Electric Vehicle
(TREV) system in a concept supercar.
The system incorporates several
technological innovations that
“deliver unprecedented advances
in both whole-life environmental
efficiencies and dynamic
performance.” Projected performance
highlights of the Techrules concept
supercar with TREV technology
include: peak power of 1,030bhp and
a range of over 2,000km.
March 2016 07
29/02/2016 14:25
Yuasa launches search-byregistration battery finder
Battery firm introduces intelligent new application look-up system
Battery manufacturer Yuasa has
introduced a registration lookup
for motorcycle, automotive and
commercial vehicle batteries.
This system allows operators to
use a number-plate to find the
correct battery for any common
vehicle registered in the UK, be it a
motorcycle, commercial vehicle, car
or light van.
The new function is available
on Yuasa’s USB Smart Button and
Online Battery Lookup system for
the trade, and also its new consumer
website www.yuasaeurope.com. All
vehicles can also be found by VIN/
Chassis number or Make/Model
lookup. This tool is designed to
save workshops time and money
by allowing technicians to find the
right battery and detailed fitting
information quickly and easily.
Anybody interested in requesting
one or trying the system online
should visit www.yuasaeurope.com/
smartbutton.
Finding the right battery
just got simpler
08 March 2016
29/02/2016 14:25
AS USED BY RYAN FARQUHAR #77
3 REASONS WHY QUALITY DEALERS CHOOSE SHORAI BATTERIES...
• Shorai LFXTM Lithium-Iron batteries are lighter and stronger than any other brand available on the market today.
• We hold vast inventory so you don’t have to. Orders placed before 4pm are delivered to you next day.
• High profit margin combined with the lowest return rate of any Lithium battery brand.
Join the
Lithium
revolution
and become a certified– Shorai
dealer
today!
More
news
online
at www.motorcycletrader.net
Updated
every
day.
Contact our UK distibutor, MAG Europe: 0161 337 4390 • [email protected] • mageurope.eu
March 2016 09
29/02/2016 14:25
Kawasaki to ‘go direct’
in the south
KMUK announces plans to build ‘wholly owned’
dealership in the south
Kawasaki Motors UK has announced that
it is looking to establish a wholly owned
dealership in the south of England. Howard
Dale, general manager of Kawasaki Motors
UK, explained to existing dealers that
this move does not indicate the start of a
manufacturer-owned dealer network, but
one single site in a key trading area.
KMUK has lodged a planning application
for a 500sqm site, but the location is as yet
undisclosed. The dealership will employ
six people and will operate on the same
terms as any other Kawasaki dealer, the
company has stated.
Dale commented: “We will be
totally transparent in respects of the
business operation and its trading
accounts. The dealership will effectively
become an extension of the Kawasaki
Training Academy and we will be actively
encouraging DP’s and staff of other
Kawasaki dealerships to spend time in the
operation for training and development
purposes.
“Having a directly owned retail outlet will
also provide us with a platform to test new
concepts, ideas and systems, to ensure
that all futures initiatives are realistic,
effective and fully operational before
release.”
Wholly-owned dealership represents
a new dawn for Kawasaki UK
10 March 2016
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silkolene.com
@fuchs_silkolene
Look out for our NEW website coming soon
March 2016 11
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Freelancers
underpaid by
one-third
Business & finance news
The UK’s freelancers and
micro-businesses are paid
for only two-thirds (69 per
cent) of the work they should
be paid for, according to
smallbusiness.co.uk. Given
that the UK is home to 5.2m
micro-firms and 1.88m
freelancers, each business
may have missed out on
thousands of pounds in the
last year alone.
Of the 10m hours
recorded and tracked
by accounting software
company FreeAgent’s
customers in 2015, 80 per
cent were classed as ‘billable’
(ie chargeable to clients).
However, 31 per cent of this
time was not billed, meaning
the UK’s freelancers and
micro-business worked more
than a third of their working
hours for free.
SMEs to sidestep
tax hike
More than a quarter (28 per
cent) of SME owners are
planning to pay themselves
a special dividend ahead
of forthcoming tax hikes in
April, according to a survey of
owner-managed businesses.
Accountancy firm Moore
Stephens says that this
rush of dividend payments
is necessary for business
owners to avoid a sharp jump
in their personal tax bills
next year. For higher-rate
taxpayers, the tax rate on
dividends increases from 25
per cent to 32.5 per cent and
additional-rate taxpayers will
increase from 30.56 per cent
to 38.10 per cent, a dividend
tax hike of some seven per
cent for all middle and highrank earners.
Retail celebrates
strong January
Year-on-year estimates of the
quantity bought in the retail
industry showed growth for
the 33rd consecutive month
in January 2016, increasing by
5.2 per cent compared with
January 2015. The underlying
pattern in the data, as
suggested by the three-month
on three-month movement
in the quantity bought,
showed growth for the 26th
consecutive month, increasing
by 1.4 per cent.
Compared with December
2015, the quantity bought in
the retail industry is estimated
to have increased by 2.3 per
cent. Average store prices
(including petrol stations) fell
by 2.6 per cent in January
2016 compared with January
2015, the 19th consecutive
month of year-on-year price
falls. The amount spent in the
retail industry increased by
2.4 per cent in January 2016
compared with January 2015
and increased by 2.3 per cent
compared with December
2015. The value of online sales
increased by 10.4 per cent in
January 2016 compared with
January 2015 and increased
by 2.7 per cent compared with
December 2015.
BCC: ‘Business
rates reform
overdue’
At the Autumn Statement in
2015, the government outlined
plans to devolve significant
control over business rates to
local areas, which would see
local councils retain all the
revenue they collect in rates,
and gain new powers to vary
rates in some circumstances.
The British Chambers of
Commerce (BCC) is calling
for the government’s review
of business rates, due to
report at the next Budget, to
introduce a reformed system
with the following features: a
light-touch annual revaluation
regime, to stop businesses
being hit hard by an increase
every five years; the removal
of plant and machinery,
and micro-generation, from
the ratings system, which
discourages businesses from
investing in their premises;
the permanent abolition of
the annual uplift multiplier,
which doesn’t take into
account the performance
of businesses; and the
publication of a business
taxation review with forward
plans for implementing a new
regime with a reducing share
of business rates revenue as a
proportion of overall business
taxation.
The BCC’s Dr Adam
Marshall said: “The
government has yet to deliver
meaningful reform of the
business rates system, despite
repeated calls from business.
Ministers have focused too
much on devolving rates
powers, and too little on
addressing the deep-rooted
failings of an outdated and
poorly-designed system that
places a crippling financial
burden on many companies.”
FSB: ‘Government
must act to boost
wages’
The latest UK jobs numbers
show unemployment falling by
60,000 people to 1.69m in the
period October to December
2015, while average weekly
earnings rose by two per cent.
Commenting on the
numbers, Mike Cherry,
Federation of Small Business
(FSB) policy director, said:
“Unemployment is historically
low demonstrating the
ongoing strength of the UK
labour market. However, the
fact that average earnings
growth has slowed is a sign
that businesses are putting
off pay rises in the face
of a number of emerging
12 March 2016
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headwinds.
“Recent policy decisions have
resulted in a growing number of new
or unexpected costs for businesses,
including higher than expected
minimum wage increases, autoenrolment deadlines and changes
to how dividends are taxed. To meet
these challenges employers are
seeking ways to control costs and
this may be a cause of slower than
expected wage growth.
“We urge the Chancellor to
consider these challenges when
drawing up his Budget in March.
To boost productivity and raise
wages, smaller businesses need real
progress on business rates, a firm
commitment to simplification of the
tax system and crucial investment
in roads and broadband.”
Early adopters grow
faster
Small and medium-sized
enterprises (SMEs) that have
embraced digital technology show
faster growth than companies
that have not, according to a
study commissioned by SAP. The
research analysed data from 3,210
respondents in 11 countries who
work at a company with between 10
and 999 employees.
The study, conducted by IT
research firm IDC, indicates
strongly that SMEs around the
world understand and benefit from
the value of analytics, collaborative
and customer relationship
management (CRM) software to
help them run simple and compete
with larger enterprises.
More than 39 percent of SMEs
in all regions agree that “active
participation in the digital economy
will be essential to our company’s
survival in the next three to five
years.”
BCC: ‘Inflation to
remain low’
2016, up from 0.2 per cent rise in
the year to December 2015. The
main contributors to the small
rise were motor fuels, food, and
alcoholic beverages. This was partly
offset by falls in air fare prices.
Goods annual inflation in January
2016 was -1.5 per cent, while
services annual inflation was +2.3
per cent.
Commenting on the inflation
figures for January 2016, David
Kern, British Chambers of
Commerce (BCC) chief economist,
said: “While UK inflation continues
to edge up slowly, inflationary
pressures are likely to remain
muted for the foreseeable future.
Labour costs remain subdued, and
any upturn in oil prices will take
considerable time to be felt, given
recent sharp declines.
“Our forecast remains that
inflation will edge up to around one
per cent in the second half of this
year, and is likely to stay below the
two per cent target until well into
2017.”
The Consumer Price Index rose by
0.3 per cent in the year to January
PUTOLINE DISTRIBUTION LTD (NEO DISTRIBUTION)
SALES OFFICE ADVISOR
Due to expansion Putoline are looking to recruit a Sales Office Advisor, an internal
role based at our Company Headquarters in Market Deeping, South Lincolnshire.
The experienced applicant will continue to develop our existing lines of communication with customers
via telephone and email. You must have enthusiasm, drive and a proven ability to advise and support
customers with orders, activate promotions and ultimately provide an excellent level of aftercare
and customer service. The successful applicant must be confident on the telephone, familiar with
B2B software, be computer literate and technically minded, but above all be a people person with a
positive work attitude. The right applicant should be educated to A Level equivalent standard,
motorcycle knowledge would be advantageous.
Contact Sally Hayden; [email protected] for more information or to send your CV and covering letter.
Not all applications will be answered
March 2016 13
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NEW
PRODUCTS
The latest stock items for
showroom and workshop
Scorpion
Silencer for KTM
Duke 690
Bell Helmets
Race Star
New from Bell Helmets, the Race
Star has carbon composite shell
and a three-layer impact liner.
The Virus mesh liner provides
comfort as well as cooling
properties, while magnetic
cheek-pads allow for easy
removal for washing.
Cost: £599.99
Contact: 01254 311 222
bellhelmets.co.uk
KTM’s 690 Duke is the latest
bike to get the Red Power
treatment from Scorpion,
with the Serket Parallel
slip-on exhaust
available in three
finishes, brushed
stainless steel,
carbon fibre and
satin titanium.
Scorpion
claims this
exhaust requires
no fuelling changes
and offers power
gains of more than
5bhp over the
standard exhaust.
Cost: £329
(stainless);
£379 (carbon or
titanium)
Contact: 01773
744123
scorpion-exhausts.
com
14 March 2016
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DBS Energy
Batteries
DBS Energy offers the trade a
pick-and-mix bundle deal of 30
batteries of their choice from
across its Powerstart HP, MF
and FS batteries (phone for
details). The 30 bundle deal
provides a free metal retail
stand. HP (Dry Charged)
and the FS (Factory Sealed)
ranges are maintenance-free
and use pure primary lead
for premium performance.
Twelve to 24-month warranties
are provided as standard,
dependent on battery
specification. FS (Factory
Sealed) batteries allow
the battery to be fitted in
horizontal positions.
Cost: From £12.30 each
Contact: 01858 433330
Malossi
Crankshafts
Malossi crankshafts,
available for both twostroke and four-stroke
machines, improve
bottom-end reliability
and performance,
claims VE. They are
available for a vast range of popular automatic scooters, Moto 50/125 and
Quad models from leading manufacturers including: Aprilia, Benelli, Beta,
CPI, Derbi, Gilera, Honda, Italjet, Keeway, Kymco, Malaguti, MBK, Peugeot,
Piaggio, Suzuki, Sym, Vespa, and Yamaha.
Cost: From £113.13 (two-stroke); from £401.44 (four-stroke)
Contact: 0115 946 2991 ve-trade.com
March 2016 15
29/02/2016 14:41
New Products
Forma
Naxos boot
The Forma Naxos boot, designed and made in the
EU, is an urban styled, CE-approved, waterproof,
motorcycle boot. Available in Euro sizes 38-47, it
features a Drytex waterproof membrane, ankle
protectors, rubber sole and an upper made from fullgrain vintage leather, with zip and lace closure.
Cost: £164.99
Contact: 01749 342491
factoryagencies.co.uk
Barkbusters
Handguards
Made in Australia, Barkbusters handguards are available
for a wide range of bikes, and the on-road range is now
distributed in the UK by R&G. The handguards can be
fitted to most types of handlebar, offering protection
from the elements “without detracting for the aesthetic
design of the motorcycle”.
Cost: £Phone
Contact: 01420 89007
rg-racing.com
www.rockoil.com
High Performance
Motorcycle Lubrication
Follow us
rockoil.lubricants
Full UK Coverage Please contact us for more information
T: 01925 636191 E: [email protected]
rockoilnews
Made in the UK
16 March 2016
29/02/2016 14:41
Mag Europe
412/430 Series shocks for Harley-Davidson
The 412 Series and 430 Series shocks are now available for the Harley-Davidson Street XG 500/750 models.
The cheaper 412 Serie has a simple, durable design that Mag Europe claims improves performance over the OE
stock shocks. Meanwhile, the 430 Series provides threaded pre-load adjusters for tool-less adjustment on the go.
Available in lengths from 12 to 13.5ins in chrome and contrast cut finishes, in a standard or heavy spring rate for a
combined rider’s weight over 250lbs.
Cost: £Phone Contact: 0161 337 4390 mageurope.eu
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Your guide to whats hot and not from the latest brands
New Products
Nexx
X.D1 Dual Sport helmet
The X.D1 dual-purpose helmet, made in Portugal,
is available in new colours and graphics for 2016.
It is available in two shell sizes with a size range
of XS–XXL, and the X-Matrix shell is made from
multiaxial fibreglass, 3D organic fibres, aramid
fibres and carbon reinforcement. The X.D1
has an integral sun visor, Coolmax lining, and
accommodates the Nexx X.Com intercom.
Cost: £289.99 (plain); £329.99 (graphics)
Contact: 01749 342491
factoryagencies.co.uk
K-Tech
Tracker fork cartridges for
Ducati Scrambler
The KTech Tracker front fork cartridges are a complete replacement damping
system designed to fit into original equipment front forks that do not have
external adjustment as standard. The Tracker cartridges are made in-house by
K-Tech, and are designed to offer refined control, stability and style. They feature
external adjustment for spring preload, compression and rebound damping.
Cost: £594 (excluding springs) Contact: 01283 559000 k-tech.uk.com
18 March 2016
29/02/2016 14:41
Acerbis
Backsoft Comfort 2.0 back protector
This new, EC-approved back protector from Acerbic features ML.SP, a
honeycomb pattern material that is protector and also flexible. It has an
elastic waist belt, adjustable with Velcro straps, and is fully washable.
Cost: £54.95
Contact: 01582 491076
acerbisb2b.co.uk
Roof
Boxer V8 1995
Marking the 20th
anniversary of the Roof
Boxer, this matt black and
orange birthday version
has a fibreglass shell with
a 180-degree rotating
chin-bar.
Cost: £299
Contact: 01778 349333
neodistribution.co.uk
March 2016 19
29/02/2016 14:41
Your guide to whats hot and not from the latest brands
New Products
Rapid Bike
Electronic fuelling module kits
With Rapid Bike modules, now available from Performance Parts,
there is no need to install additional or secondary units. Traction
Control, Launch Control and other features are all available if
required within the one unit. The unit’s management system
allows the user to fully control ignition map and modulate pick-up
sensor signal. There are a wide range of plug-and-play universal
accessories, and modules are re-programmable, allowing them to
be transferred/installed on different bikes. Two software options
are available: an online support and software tool designed for
end users; and a more advanced dealer software package for the
professional tuner.
Cost: £Phone Contact: 01327 706 139
performanceparts-ltd.com
Performance Machine
Forged wheels for Indian
Performance Machine now offers six wheel
designs for Indian motorcycles: the Scout
model and an additional four of Xtreme
Machine’s top wheels, including the PM Max
HP Air Cleaner for the Chieftain motorcycle.
Thus, Indian customers can make their
Scout or Chieftain even more unique.
Cost: £Phone
Contact: 0161 337 4390
mageurope.eu
20 March 2016
29/02/2016 14:41
MOTORCYCLE
TRADER
& DIRECTORY
The bumper April 2016 issue of Motorcycle Trader will
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March 2015 21
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Opinion: Sean Kerr
Cheap and not
so cheerful
Small-scale Chinese manufacturers offering cheap-as-chips
products may seem enticing, but they should be approached
with extreme caution, warns Sean Kerr
A
trip to any of Chongqing’s
top five motorcycle
factories will reveal stateof-the-art technology: robots
and laser welding, producing
top-quality products for the likes
of BMW, Yamaha and Piaggio
as well as their own brands. At
the other end of the spectrum,
things are somewhat different...
Some years ago, I visited
a motorcycle
manufacturer
that specialised
in export to
Kenya. Rather
than sitting
imperiously in
its own grounds,
this factory was
in a small back alley trading
estate in the Yang Jia Ping
district of Chongqing. The plant
had a single production line
around which about a dozen
men and women busily attached
various parts and fairings to the
frames in what seemed to be no
particular order. There were no
welders to be seen; everything
had been sourced pre-welded.
In companies like this,
there is no R&D, there are no
design departments, internal
or external. Quality control
amounts to riding a finished
motorcycle around the small
car park for five minutes before
passing it for export. These firms
are essentially middle-men:
they don’t design or produce
anything. They don’t even have
anything designed specifically
to order, no bespoke parts. If
you are lucky they will offer
you models with a selection of
different fairings and wheels.
Here’s the rub. For years,
these ‘manufacturers’ have
been making a good living
from importers on the African
continent, where many
importers forgo efficient
after-market services for
cheapness. This had been a
fact of motorcycling life in
Africa for decades, but now
exporting opportunities are
falling in number (mainly due
to the arrival of Bajaj, Hero and
TVS, etc). As a result, smaller
heard from importers and
dealers who started a business
relationship with such
companies only to find that they
have gone out of business or
changed completely as soon as
they hit on tough times. Some
such firms employ agencies
to compliance-test for them
- sometimes disastrous, as
unscrupulous agents fake the
COC.
For example,
CFMoto,
universally lauded
as China’s most
progressive
motorcycle
manufacturer,
exported
motorcycles with fuel tanks
that did not operate properly
to control emissions. About
1,400 vehicles were imported
into America without proper
emission control information
labels. The EPA ordered
CFMoto to recall and replace
all uncertified fuel tanks with
certified ones and imposed a
fine of $725,000. This was not
entirely the fault of CFMoto,
which had employed an agent to
deal with the certification.
So, if you are inexperienced
and looking to get into
the importing of Chinese
motorcycles, follow these
rules: visit the factory; check
the manufacturer is well
established; check it is able to
arrange COC; insist on receiving
copies of the COC before
importing, and show these to
the relevant agencies in your
country for verification. Most
important of all, don’t let the
thought of extra profit from
cheaper motorcycles cloud your
judgment… It'll end in tears. ■
On China
chinamotorcyclenews.com
“The risks with these companies
are manifold. They may not
even be able to offer emissions
compliance, which could land you
with a big fine”
Sean Kerr is a
China-based
industry
correspondent
for ChinaMotor
Magazine.
manufacturers are looking for
other western markets.
What's the appeal?
The markets in Europe and
North America (and to a
smaller degree Australia and
New Zealand) are nowhere
near as big as traditional
Chinese motorcycle markets.
However, the profit made on
each motorcycle unit exported
to these regions is far greater.
This has caused many a small
manufacturer to cast his greedy
eye in that direction. Many of
these smaller concerns have
developed websites complete
with dubious factory photos.
These firms do not have the
power to test their models
for Euro 3 or 4, DOT or other
certificates of conformity. Many
inexperienced importers around
the world - tempted by the
cheap prices - are entering into
projects with such companies.
The problems with dealing
with motorcycle manufacturers
like these are manifold. I've
22 March 2016
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29/02/2016 14:49
Brand update: Michelin
Michelin’s final
countdown to MotoGP
With MotoGP’s season-opening race just days away, the series’ new tyre provider
has been hard at work in collaboration with testers and the racers themselves
I
t was announced way back in
spring 2014 that Michelin would
become the official tyre supplier
to MotoGP from 2016, replacing
Bridgestone, which had provided
the premier category’s rubber since
2009. The moment has almost
arrived for the French manufacturer,
with the curtain-raising race
scheduled for 20th March in Qatar.
Michelin’s engineers are flat-out
in their final preparations, with
official tests scheduled in Sepang,
Losail, and Phillip Island.
“The test in Malaysia during the
first three days of February was
extremely important,” said Piero
Taramasso, the man in charge
of Michelin’s motorcycle racing
division. “Unlike the test in Valencia
back in November, when only a few
of the riders were running in 2016
configuration, this time everybody
[except Aprilia] was on the bike that
they will race this season. Not only
that, but they were all running with
the now compulsory electronic
software for engine and chassis
control. We are truly heading into the
final stage of preparations.”
During December and January,
team riders are prohibited from
testing, so Michelin’s work
proceeded with test riders. “We ran
at Jerez in December with Mike Di
Meglio, Michele Pirro and Hiroshi
Aoyama, the test-riders for Aprilia,
Ducati and Honda respectively,”
said Taramasso. “We also tested
at Sepang in January with Colin
Edwards on his Yamaha and Aoyama
on the Honda so we could continue
to work on the rubber compounds as
well as new tyre constructions. That
enabled us to determine which tyres
we would make available to the team
riders at Sepang this week.”
The test riders returned to
Sepang at the end of January.
Promising start
It was Jorge Lorenzo who posted
the fastest lap time of the opening
test of 2016 at Sepang, an early
indication that he is fully committed
to retaining his world championship
crown this year. On both hard and
soft-compound tyres, the Yamaha
rider proved nigh-on untouchable in
these pre-season tests.
“It was a promising start,”
Lorenzo acknowledged, “but we
have to keep our feet firmly on
the ground. The first grand prix
is still some time away, and our
competitors will undoubtedly
redouble their efforts and dig deep
to catch up.
“One thing is certain – our
engineers have worked hard over the
winter to successfully integrate the
new electronic software for engine
and chassis control that we must
now run.”
Of Michelin’s tyres, the Spaniard
commented: “The progress that
has been made with the front tyre is
extremely positive. Both in terms of
grip and feeling, Michelin has taken
an enormous step forward since the
Valencia test back in November. I’m
delighted, because these tyres suit
our bike and my riding style down to
the ground.”■
March 2015 23
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Event update: Monster Energy Arenacross Tour 2016
ARENACROSS
Entertaining the masses
The final gate fell on the 2016 Monster Energy Arenacross Tour, powered
by Ford Ranger, on Saturday 27th February, with news that the winter
series had had a physical reach, in terms of ‘bums on seats’, of over
70,000 over just seven weekends
Arenacross: the indoor spectacular
24 March 2016
p024027_arenaV2_dB.indd 24
29/02/2016 14:51
M
Dan Whitby pulls off
a dramatic ‘Kiss of Death’
aking an arena-filling
success of the 2016
Tour was always going
to be something of a tall order
for e22 Sports promoter and
former top pro motocross racer
Matt Bates. His ambitious plans
saw the series increase from
eight to 11 rounds over a period
of seven weekends. And, just
to spice it up a little, four of the
rounds at Glasgow, Belfast,
Birmingham and Newcastle
were gruelling double-headers.
The climax of the Tour at the
capital’s SSE Arena, Wembley,
saw an increase in attendance
of some 15 per cent with the
VIP hospitality suite bursting at
the seams as corporate guests
from the title sponsor Monster
Energy, supporting partners
Ford Ranger, TomTom and WD40 mingled with manufacturer
personnel from the main teams
of Honda, Suzuki, Yamaha and
Husqvarna KTM Kawasaki.
Many punters too were happy to
spend the best part of £150 to
enjoy the last night of the series
in style.
Specialist press coverage
in print, on line and via social
media outlets kept the Tour
topical and in eyes of the
enthusiastic off-road fraternity
but opportunities for raising
awareness of the series.
Further, the series gained
attention from beyond the
specialist bike press. The
muscle-building and fitness
prowess of Bolddog Lings
Freestyle athlete Dan Whitby
was put to good use and gained
considerable exposure on
the massively popular Men’s
Health website – which has
2.4m unique browsers – and
also in Cycling Weekly, the Daily
Mirror, Motorcycle News and
a large number of high-end
regional newspapers. Television
and radio were also quick to
embrace the different and
exciting sporting event, taking
its spread to the masses.
Championship success,
across any discipline, is
naturally of the utmost
importance to manufacturers
and teams - it serves to
underline the capability and
reliability of their products
and adds a certain kudos to
the brand. Yet, to many in the
Arenacross audience, the
outcome of the main event
final wasn’t of paramount
importance and certainly didn’t
impact on their enjoyment of
the evening as a whole. They
were there to be entertained
and, on that front, Team Bates
delivered.
The setting in the
capital city, the foyer full of
merchandise stalls, scantilyclad Monster Energy girls,
TomTom giveaways, rider
meet/greet and autograph
sessions, bars and food outlets
primed the thousands of fans
for what lay ahead and once
the intro music struck and
the smoke machines fired up,
they were hooked. The pomp
of the opening ceremony, the
strobe lights, lasers, fireworks,
confetti and pyro fittingly went
up a notch at London, as did
the volume of the crowd. As the
commentators stirred them
into something of a frenzy,
they were happy to show their
appreciation of the performing
FMX athletes and Arenacross
racers.
Two of the championships,
namely the ProLites and
SuperMinis were decided at the
penultimate round at Sheffield
just two weeks before the end of
the series. Joe Clayton powered
his 250cc Husqvarna to no less
than 20 wins to emphatically
take the class crown. He then
earnt himself a ride in the Pro
class for the final two rounds
with the MVR-D Fuel Husqvarna
team run by Sussex-based
Chamberlain brothers Gareth
and Mark. Harry Kimber was a
worthy 85cc group winner.
There was an air of tense
anticipation on the night of
March 2016 25
29/02/2016 14:51
Event update: Monster Energy Arenacross Tour 2016
the final. It was widely known
that a Frenchman would win
the Pro class title but with just
three points separating first
and second, the question was
whether or not the Arenacross
new-recruit, Geartec Yamaha’s
Cedric Soubeyras or SR75
Molson Racing Suzuki’s
Thomas Ramette would be
the first two-time Arenacross
Pro Champion and could
Buildbase Honda’s Adam
Chatfield add a splash of red to
the championship podium. At
the other end of the machine
capacity scale, the young and
passionate 65cc racers were
on edge with just one point
separating the two leading KTM
pilots of Kiean Boughen and
Ollie Colmer.
The tension was high at the final round
Ooh, la la!
After a controversial 14-lap
moto, Ramette became
the first-ever back-to-back
Arenacross Pro champion,
while Geartec Yamaha’s Cedric
Soubeyras took the runnersup position in his inaugural
Arenacross. In a frantic scrap
off the start line, it was Britain’s
Matt Bayliss, Wooldridge
Demolition, who charged ahead
with Ramette and Soubeyras
in close succession. The
championship leaders soon
broke away but Chatfield wasn’t
about to give up; he dug deep
and stayed with them. This
was a plan that bore fruition for
the former AX champion, as,
when Soubeyras and Ramette
clashed on several occasions,
Chatfield was ready to pounce,
stay out of trouble and take
his much-deserved first win
of the 2016 series. Ramette
finished behind in second and
MVR-D Fuel Husqvarna’s Harri
Kullas third. Third in the Pro
championship was Ramette’s
team-mate Cyrille Coulon
which helped secure the Team
Championship for SR75 Molson
Racing Suzuki and Suzuki GB.
A high point at an otherwise
quiet time of year? Certainly.
A much-needed boost for the
motorcycle industry and offroad in particular? Definitely! ■
Final Pro class podium at Wembley SSE Arena;
(L-R) Florent Richier, Adam Chatfield, Thomas Ramette
A view from the control tower
Matt Bates is very much a hands-on
promoter. He has in minute detail
carefully choreographed every one of the
Arenacross shows, working with a team of
specialists providing the bespoke sound,
lighting, vision and DJ’ing that sets
Arenacross apart from the rest. Nothing is
ever left to chance. His vast crew from the
production guys out on the track through
to the backroom staff are all kept in the
communication loop via radio, ready to
react and rally round when required.
What has always been of paramount
importance, though, to all involved is
that, no matter what goes on behind the
scenes, as far the public is concerned it’s
business as usual and the Show is on.
Summing up the 2016 series,
Bates said: “It’s been yet another
incredible tour for Arenacross and more
importantly, a fantastic promotion for
bikes in general. Equally the hard work
and dedication from the team here at e22
Sports is something that I believe the
industry can benefit from in a way that
shouldn’t be missed. Facts tell us that
of the 70,000 fans we attract during our
eight-week tour, over 50 per cent of them
are interested in bikes but don’t own
one – this has to be a young, vibrant new
audience that the industry needs to be
tapping into.”
26 March 2016
29/02/2016 14:52
Feature: Advertising options
WHAT
ADVERTISING
WORKS
Given today’s endless advertising options – print,
broadcast, websites, social media, et al – choosing the
best types for your business isn’t easy. Trader speaks to
some successful firms to find out what’s proved most
effective for them
BEST?
W
hen it comes
to advertising,
the sky’s your
limit. In fact, if
you’ve enough
budget, you could look beyond
the sky, as Red Bull did with its
Stratos space jump. The point
is, advertising options have
never offered as wide a scope
or variety as they do today,
with more and more styles
and methods forever being
introduced.
It’s a far cry from the
marketing scene a few decades
ago where the options were
much simpler, with the core
focuses being on either print
or broadcast media. That was
before the internet came along
and turned everything on its
head, offering companies
opportunities to reach
out to their customers in
ways so dynamic they were
unimaginable.
March 2015 27
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29/02/2016 14:52
Owing to the level of
access, affordability and
the immediacy of online
promotions, print media has
really been challenged, but
that’s not to say the latter’s
dead in the water – far from
it. If you look inside any
magazine, you’ll find plenty of
adverts, placed by everyone
from the biggest of bike
manufacturers to the smallest
of consumable businesses.
No one forces such people to
advertise in magazines, yet
they continue they continue
to do so.
The boss of VE UK Norrie
Kerr believes print media
has retained a unique value.
“I really like print media and
value it highly,” he told us.
“When people buy a magazine
they’re making a committed
purchase. They’re interested
in that product and what’s
inside of it.
“As a wholesaler, I value
that commitment much more
than those who scan over
something that just happens
to pop up in front of them
online. They might have just
clicked on the wrong tab and
have no actual interest in the
article in front of them, or the
products advertised around
it, but I don’t believe that to be
the case with print media.”
A long-time print
advertiser, Kerr admitted to
having tried digital promotions
in the past, but he now
prefers to place advertising
in magazines. “There’s much
more longevity to a print
advert which probably gets
seen several times by the guy
who bought the mag in the
first place, and then several
more times by the mates it
gets passed around.
“In my opinion, the shelflife is far more substantial for
an advert in a mag, which can
be put down and picked up
an infinite amount of times.
There’s no searching around
to try and find that same offer
again, as you’d have to do with
a digital advert. It’s maybe
a little irrelevant, but there’s
also a real pride in seeing your
brand in print. The two-wheel
industry is relatively closeknit, so it’s a sign of status
to the market, as well as an
opportunity to hook new
dealers and customers.”
Hitting targets
Kerr acknowledged the
significance of targeted
advertising: “Of course, you
need to get your adverts in the
right magazines. Thankfully
for us, the scooter market only
has a couple of premium titles
for us to promote in, within
which we feel as though we
are a part of the community.
“We could stop
advertising, but that would be
counterproductive. As CocaCola and the bigger global
brands understand, it’s all
about being seen regularly, so
that when someone decides
it’s time to change their
exhaust they come direct to
you. You’ve got to think longterm.
“The other big advantage
to being in magazines is
being invited to display
new products or have your
products tested. You can’t
buy that kind of credibility,
which goes on to massively
steer readers into buying your
products.”
Kerr has no intention of
pulling out of print advertising
any time soon. “There was a
time when I thought print had
come and gone. Digital was
everywhere and I felt obliged
to look into it, but online
promotions didn’t bring the
gains we expected them too,
whereas print still keeps doing
what we hope it will.
“Maybe that’s owing to the
dynamic of our company, but
all the time we’re succeeding
with traditional advertising
we won’t be looking to change
things”.
Someone who shares a
similar point of view to Kerr’s
is Rock Oil’s Russell Bower.
On behalf of the UK oil and
lubricant giant, he places
adverts in many different
magazines across a plethora
VE’s Norrie Kerr still prefers print
advertising over digital
“The other big advantage
of print is being invited to
have products featured
and tested”
of genres. “We do digital
advertising, but we’re more
focused on print media,” said
Bower. “The industry we work
in is a mature one and I think
people still enjoy getting a
physical product in front of
them to read through in their
own time. That’s the message
we’ve had from specific
market analysis into the best
means of attaining business
from the trade, and it works
for us.
“We promote to general
customers in the same
format, getting our name
seen as much as possible
in consumer magazines,
carefully targeting specific oil
products to the readerships
in question. But that’s not to
say we don’t also promote
ourselves digitally, too.”
Russell cited Trials and
Motocross News (TMX) as a
prime example of how Rock
Oil blends print and digital
advertising. “We advertise
within the title but also on its
28 March 2015
29/02/2016 14:52
Quality products warrant
quality marketing
Making a logo count relies on
getting it seen by the target market
online forum and site. Younger
customers of ours are easier
to access this way, possibly
because they don’t buy as
many magazines as their
seniors, but also because
they’re more likely to be
viewing things online.
“It’s a fine balance that
we work hard on to master.
In truth, advertising can be
a bit of a minefield, but we’re
certain that if we were stop
placing adverts in magazines,
or exhibiting at shows for that
matter, it would likely have
a negative impact on us. We
wouldn’t want to risk cutting
back when there’s no need to
do so. Print isn’t dead, just the
same as digital isn’t irrelevant.
The two options complement
each other.”
Shifting with the times
Taking a completely different
perspective, Held UK’s CEO
Guy Mainwaring said: “When
Breaking down effectiveness
of ad forms is a tricky business
we first started the business,
I didn’t have the money to
advertise. I’m a big fan of
print media and I still look
forward to magazines and
daily papers coming through
my letterbox, but I think my
love for print isn’t shared so
enthusiastically by everyone.
“If I’d had the cash to
splash when Held UK was
being established, I’d have
spent as much as my budget
would have allowed. In
my earlier years, that had
always been the way to get a
message out to customers,
whereas the internet seemed
unproven and questionable.
As it happened, my initial lack
of money forced me to look
at different means to market
my business, with the internet
proving that affordable
solution.”
Mainwaring explained
that he is able to afford to
target customers digitally for
a fraction of the cost of print
advertising. “A full page in
any bike magazine is going to
set you back at least £500,
if not closer to a grand. It’s
a lot of money, especially so
considering the relatively
small reach that it is likely to
achieve.
“I’ve been around the
block enough to have seen
the demise of magazine
circulation figures. They’re not
a fraction of what they used to
be, but the advertising costs
have remained as strong as
they’ve always been. It feels
like you’re getting less for the
same, if not more, money.
“Anyone in business knows
you have to look for the best
solutions to your problems
and that’s why I’ve always
chosen to steer clear of pricey
print adverts, unless there’s
a very specific feature on
clothing or products from our
range.”
March 2015 29
29/02/2016 14:53
VE’s scooter parts are
advertised widely in print
Mainwaring’s Held UK
website recently hosted a
giveaway of four one-piece
replica onesies. “It was
a simple and quirky way
to reach a lot of potential
customers. All people had
to do was ‘like’ the suit on
a social media site to be in
with a chance of winning
it. Before we knew it, we’d
achieved over 100,000 ‘likes’
for the products, which had
cost me around £140 for all
four giveaways, including the
postage costs.
“I’d have been lucky to
get a quarter-page in a mag
for that cost, which would
probably have been seen by
a fraction of the audience
achieved online. I hate to say
it, but examples like this make
you realise how dead in the
water traditional advertising
is. That’s why everyone’s
putting a greater emphasis on
digital marketing.
“It’s not all about the
numbers, though. There are
so many different types of
digital advertising, meaning
you can make your promotion
as dynamic as you want.
We’re set to release a series
of video promotions for our
kit, which is really exciting. It’s
anything other than flat and
boring. Campaigns can last
for however long you want
them to, but while an advert
has to remain fixed once a
magazine’s ad deadline has
come and gone, it’s a total
different scenario in the digital
Held’s marketing includes
racer sponsorship
world.
“As long as I’ve got an
internet connection, I can be
anywhere and make changes
to my promotions at the touch
of a button, generally for no
greater expense. It means I
can really keep on top of the
trends and push the products
that need promoting hardest,
exactly when they need
promoting.”
Despite his taste for
digital marketing, Mainwaring
admitted that Held customers
still like to view produces
in hard-copy form; the firm
produces a substantial, thick
brochure every year, delivered
to clients free of charge.
Dubbed the Held ‘Live Book’,
it has an online version.
“The option’s there to view
all our kit online, but people
still go mad for the clothing
catalogues. They are really
well put-together, costing us
around 40 per cent of our
annual marketing spend,
promoting our products in the
best light and supported by all
the info a customer could ever
wish to know.
“Maybe it’s that ability
to just flick through the
pages with ease that people
like the most. I personally
enjoy having a physical
[representation of the]
product in my hand when
I’m reading, and maybe
it’s the same case for our
customers who request the
physical brochure. Instances
like this make me question
“Our brochure costs 40
per cent of our marketing
spend, but customers
value it highly”
my direction a little, but then
I just think back to how far
we’ve come without having to
advertise in print.
“In truth, every business
is different and there is no
one fix for all. If I had my time
again my head would be
telling me to stick to the digital
marketing route I’ve gone
down, even though my heart
would be tugging me down the
print path. It’s a conundrum
and only you can find out what
works best for your company.”
Perfecting the blend
Mainwaring’s concluding
words emphasise the
essence of effective
advertising: engaging with
your target customers. Some
industries are better suited
to digital marketing, some
prefer the more traditional
methods. When all’s said
and done, it’s not about
your personal preference
of print or digital, but about
choosing the one that will
achieve the best results for
your business. That could
mean focusing specifically
on one form of advertising
or blending a mix of forms
– as seems to be the most
common practice in today’s
multi-media world. ■
30 March 2015
29/02/2016 14:53
Opinion: Mark Williams
Ending new
beginnings
Attempting to corral the industry into encouraging
new riders on to bikes has proved hard work for Mark
Williams, and he’s just about had enough…
I
“Euro 4 is set to further increase
complexity and cost, deterring
prospective new riders. The pool of CBT punters may dwindle
yet more”
Next Generation
markswill.wordpress.com
aboard a bike for the first
private bodies dedicated to
n the two years since this
time: Euro 4 will surely reduce
reducing road casualties, and
column launched, I’m
performance and add to the cost
co-author of a landmark policy
sorry to say that as far as
of new bikes. It is likely, then,
document, jointly written by the
getting more people to take
to further reduce the number of
MCIA and the National Police
up motorcycling, not much
prospective CBT punters.
Chiefs’ Council. Launched for
has improved. The numbers
It isn’t all gloom and doom,
consultation in December 2014,
signing up for Compulsory Basic
though. Next Generation
has
Karen will be responsible for
Training (CBT) has remained
www.bullitmotorcycles.com
drawn attention to various
overseeing all training and
stubbornly low, with only 4,500
incentives and ideas that might
safety actions that may then
people taking their CBT test
help to encourage newbies,
become policy.
last year and several training
However, as
centres closing
regularly bemoaned
down.
in this column,
With its
nobody else,
various tiers of
aside from the
accessibility/
MCIA, vigorously
qualification,
and consistently
we know that
promotes the
the licensing
cause of getting
regime is
including government discounts
more bums on seats. As noted
onerous and even confusing –
for electric bike buyers,
in my October column, the
obstacles further compounded
improved training standards,
motorcycle media seems fixated
by the ever-increasing cost of
reductions in test fees and of
on promoting large, powerful
insurance, safety equipment
course the vast numbers of
and exorbitantly expensive
and indeed suitable machines.
small-capacity Chinese imports
superbikes to a dwindling
I’ve highlighted all this and
that make entry-level bike
number of middle-aged riders.
more over the past 24 months,
ownership more affordable.
They refuse to ponder where
and with the long-awaited, if not
We’ve also reported on the
their next generation (sic) of
feared implementation of Euro
efforts of the MCIA to aid and
readers might come from: a
4 legislation on 1st January,
promote the cause, albeit not
textbook case of fiddling while
things could get worse.
always to the universal approval
Rome burns. How different
Euro 4, put simply, is a
of the trade (as in the case of the
from the Seventies and Eighties,
two-stage directive requiring all
Get On campaign).
when changes in legislation
bikes over 125cc to have ABS,
galvanised mass protest from
permanently-on headlamps,
the media if not from the people
harsher emissions standards
Shining light
www.neco.be
and On Board Diagnostics
One of the shining lights in
affected.
(OBD) that constantly monitor
the MCIA, director of training
And on that sad note, I must
the electronic aspects of
Karen Cole, recently narrowly
announce that I’m ceasing
emissions controls. This will
missed out on receiving the
to produce this as a regular
require dealers to have the
Institute of the Motor Industry’s
column, partly because of the
equipment they can plug into a
‘Specialist Centre of the Year
lack of response from the trade
bike’s OBD module and check
2015’ award for her work
– and the motorcycle media –
Mark Williams
it’s working correctly. Come
setting up and developing
and partly for personal reasons.
is a veteran
2020, more technologically
the Motorcycle Industry
However, it doesn’t mean that
motorcycle
complex OBD systems must
Accreditation Centre, a first
Trader is abandoning the issue
journalist with a
be fitted to bikes, further
within the EU. Karen remains
of new riders; it naturally
special interest
increasing complexity and cost.
a leading force in the training
remains a high priority. In the
in the future of
Here again lurks a deterrent
field
as
a
Director
of
RoadSafe,
meantime, watch out for new
British biking.
anyone minded to
clamber contact
a partnership
public and
riders…
in every
sense. ■
For dealer to
information
please
HenryofMaplethorpe,
UK Brand
Manager:
2 year manufacturers warranty | RRPs from £899 inc vat
T: +44 7947 246 724 | M: [email protected]
December 2015 31
p031.indd 31
29/02/2016 16:24
Brand spotlight: Kuberg
Hitting
the
clean
trail
Czech e-bike brand Kuberg
has a new UK distributor
and new off-road models,
including kids’ machines
which were recently tested
in the youth classes of the
Arenacross Tour
C
heshire-based E-Scape
is the UK’s first
dedicated electric offroad riding centre. Proprietor
Stuart Rutter recognised the
potential of the green meanies
and was quick to get on board
with the Czech brand Kuberg.
The first promotion, a race for
seven to 10-year-olds at the
penultimate round of the 2016
Monster Energy Arenacross
Tour, was held within weeks
of the new supply-line being
agreed.
The ultra-keen Youth 65
class contenders took to the
Kubergs like the proverbial
duck to water and did not
hesitate when the opportunity
was provided for them to race
the innovative Cross 14kW
motocross bike. They were
given a couple of laps in which
to practise before taking
to the full Arenacross race
circuit - jumps, tabletops,
whoops, berms and all in front
of thousands of spectators at
the Sheffield Arena on 13th
February for the first of a tworound mini-championship.
Clean and linear
The AX riders are used to
charging around on superquick and nimble 65cc KTMs
and so it was surprising to
find out that their batterypowered steeds were only
around a second down on
lap times. But this was no
surprise to Rutter: “The
Cross is perfect for young,
advanced riders looking
for massive acceleration
and precision control. The
beauty of electric power is
that it’s completely clean,
32 March 2015
p032033_kuberg_dB.indd 32
29/02/2016 14:57
Start
SPECIFICATIONS
Motor:
Batteries: Controller: Range:
Input:
Transmission:
Final drive: Top Speed: Charge time:
36V, Peak power > 3kW
12Ah SLA x 3
PWM, 40 amp
Up to 2 hours
Standard 110V or 220V
Clutchless one-speed
69T/10, chain 219H
Approx 17 mph (27 km/h)
100 per cent - six hours
Chassis
Frame:
Wheelbase:
Seat Height:
Handlebar Height:
Front Brake:
Rear Brake:
Brake:
Forks:
Shock absorber:
Tyres:
Weight:
Colours: Carrying capacity:
Warranty: WiFi ready
Steel double cradle tube frame, powder-coated
37ins (95cm)
25ins (63cm)
32.5ins (83cm)
Hydraulic Disc Brake system Tektro Auriga
Hydraulic Disc Brake system Tektro Auriga
Discs - diameter160 mm
Telescopic
Spring
16” x 2.4” Kuberg Knobby
77 lbs (35 kg)
White
220 pounds (100 kg)
90 days
Trial E
Cross
Recommended retail prices:
Start £799
Trial E £1,099
Cross £1,249
Free-Rider £3,500
Free Rider
Contact: E-SCAPE. T : 03330 117233.
E : [email protected]. www.kuberg.co.uk
linear, cheap to run, almost
maintenance-free and
virtually silent.
“At the same time, our
little bikes will totally outrun
a lot of 50cc-plus bikes on
acceleration, and will outtorque them on the hills.
What’s more, the Kubergs
the guys were riding at
Arenacross were only putting
out around half the power, as
each bike has a power control
which means you can easily
set the top speed.”
When quizzed about their
thoughts on the little electric
crossers, the youth riders
were unanimous in their
praise, summing them up as
powerful, easy and fun.
As well as being promoted
as safe and quiet, the Kuberg
can run on a single battery
pack for over two hours of
normal stop-start riding.
Even when the batteries are
drained, they can be switched
to a backup pack in a little
while. Kuberg bikes will retail
for less than petrol-powered
starter bikes, too. ■
“The beauty of electric
power is that it’s clean,
linear, cheap and almost
maintenance-free”
March 2015 33
p032033_kuberg_dB.indd 33
29/02/2016 14:57
Opinion: Stevie Muir
E-bike, moped or bike:
what’s the difference?
As the popularity of electric bikes continues to grow, the
MCIA is being called on to clarify issues surrounding
classification and legality, as Stevie Muir explains
Association Voice
mcia.co.uk
A
Stevie Muir is
press officer for
the Motorcycle
Industry
Association.
s more and more
dealers look to
diversify, we at the
MCIA are getting quite a
few enquiries about the
regulations for selling
electric bicycles. Though the
MCIA doesn’t represent the
electric bicycle industry at
all, we do have to understand
the rules surrounding their
classification.
This comes
under the
remit of the
Association’s
project manager
for alternative
powered
vehicles, Dave
Luscombe.
Dave tells me that the
question he is asked most
often is, at what point does
an electric bicycle become a
moped or motorcycle? The
answer is straightforward:
as soon as it is capable of
producing more than 250w.
Judging from some of the
questions regarding electric
bicycles and ‘speed pedelecs’,
some people wrongly assume
that bikes that can be
propelled by pedal power are
exempt from rules relating to
power output. It’s true that
the licensing framework was
not developed to encompass
high-powered electric bikes,
but it does apply to them
now.
An electric bicycle is a
machine producing 250w
or less. It can be ridden
on a public road or cycle
path or anywhere you can
legally ride a regular bicycle.
No helmet is required, no
tax, insurance, licence
or certificate of roadworthiness: the same rules
as for a push bike, except
that the rider must be
over 14. If it is over 250w,
however, it’s a completely
different matter.
When intended for road
use, an electric bicycle or
speed pedelec over 250w and
not over 4Kw is classified as a
dealers to understand how to
sell such bikes intended for
off-road use. “Essentially it’s
a motocross machine and so
is liable to the same rules…
The machine needs to be
CE marked or on the FIM
competition list.”
The same access
restrictions apply too. It
makes no difference if you
can flick a switch
back to 250w: the
bike is classified
by its maximum
power. You can
of course use any
vehicle you like on
purely private land,
but that applies to
so few people that it’s barely
relevant.
Electric bikes offer
tremendous fun and are
likely to win new converts
to motorcycling. At the
moment, though, they are
not outside of any current
laws, nor do they have special
laws of their own. It might
make sense to relax the rules
around mopeds, as some
other EU countries do, but
that's another discussion
for another day. What’s
important to remember is
that anyone selling a bike
over 250w and not making
it absolutely clear to the
customer that they have
bought a moped/motocross
bike is mis-selling. Having
pedals does not give any
special rights or dispensation
if the bicycle is over 250w.
Anyone with specific
enquiries should contact
Dave Luscombe: Dave@
rowanpublicaffairs.com. ■
“If an e-bike produces more
than 4Kw or is capable
of more than 28mph, it’s
classified as a motorcycle and
the same rules apply”
moped (L1e-A or L1e-B), and
so much comply with moped
rules (including the 28mph
speed limiter). A license or
CBT is essential, a helmet
must be worn, L-plates, etc.
In a nutshell, an e-bike over
250w is a moped and needs to
be registered as such.
If the bike produces more
than 4Kw or is capable of
more than 28mph, then it is a
motorcycle and must comply
with the rules which apply
to motorcycles of a similar
output.
Because electric bicycles
are not currently typeapproved, single vehicle
type-approval is needed,
and an insurer willing to sell
a policy needs to be found.
To comply with the law, all
these requirements must be
met and the seller must make
them very clear to the buyer.
Many machines over 250w
are being sold for ‘off-road
use only’. Dave Luscombe
has identified an easy way for
34 March 2016
p034_ass voice.indd 34
29/02/2016 14:59
World market: China
Domestic troubles,
global impacts
With sales falling and urban bike bans continuing to impede progress,
big trouble in China’s industry could represent at least a little strife
elsewhere, as Sean Kerr explains
M
any issues have surfaced
recently concerning
the Chinese domestic
motorcycle markets, and it
has left some wondering what
effect, if any, it will have on the
international bike markets.
There is no established secondhand car market in China, with
a notable absence of used cars
lots. Second-hand cars seem to
be mostly traded through private
sales. So it’s not as though cheap
cars are replacing motorcycles,
yet motorcycle sales within China
are falling.
It may seem surprising that
the majority of big Chinese cities
have banned the use
of internal combustion
engine bikes within the
urban areas, and indeed
this prohibition is a
contributing factor to
the decline of domestic
bike trade. CAAM
(Chinese Association
of Automobile
Manufacturers) has
made requests to the
government for the motorcycle
ban to be lifted, in light of falling
output and sales.
Motorcycles are not substituted
by cars, but by electric bikes and
mopeds. The industry difficulties
are affecting senior motorcycle
manufacturers all over China.”
Motorcycle exports have
suffered, and according to the
latest data sales remained low
throughout last year. Output and
sales registered less than two
million units each month. Many
producers are worried and aren’t
sure what the future holds. Li
Bin, secretary general of CAAM
Motorcycle Chapter, told me that
it’s “the worst time ever for the
Chinese motorcycle industry.
China is executing the world’s
bicycle lanes it tends to be a bit
precarious on the road, especially
when taxis are going somewhere
in a hurry… on an electric scooter,
you don’t have the power to pull
away from trouble. I can only see
the accident figures increasing
under the current policy, and I
would certainly get back on a gas
motorcycle given the chance.”
Knock-on effects abroad
It may be difficult to see the
correlation between the domestic
and international markets but
they are linked and affect each
other. It’s all to do with the
supply chain. China’s biggest
producer is Haojue. On
the international stage,
Haojue aren’t well known
because their main focus
is on domestic sales. If
their sales drop, then they
produce less, which in
turn means they buy less
raw materials – and the
subsequent fall in demand
raises prices and affects
everyone. And when the
big exporters are hit, it provides a
chance for India to take a piece of
the cake.
India has no such restrictions
on urban motorcycle riding, and
so its motorcycle market forces
are gaining strength. India has
been able to enter into direct
competition with China on many
markets. At a recent meeting
of the Chongqing Motorcycle
Council, Chinese motorcycle
historian Guo Changjun stated: “If
the Chinese government doesn’t
review its policy on motorcycle
riding in cities and towns, our rank
in the world could fall behind India
within five years.”■
“China is executing the
world’s strictest standards for
motorcycle production: bikes
are banned in 190 Chinese
cities and towns, greatly
affecting sales”
Bans biting hard
Despite supplying half the
world’s motorcycles, China’s
companies are facing tough times
at home. Output has taken a hit
and CAAM claims that another
problem, on top of the slump in
domestic demand, is that of poor
management by company bosses.
Dong Yang, a member of CAAM,
commented: “The motorcycle
sales decline is not caused by
consumption substitution, but
by management problems.
strictest standards for motorcycle
production, even stricter than
those in Europe. What’s more
important is that more than 190
Chinese cities and towns ban the
use of motorcycles, and this has
greatly affected sales.”
With over 200m electric bikes
and scooters in use in China and
their popularity growing, they
are a direct challenge to petrol
engine motorcycles. Needing no
licence, and exempt from urban
bans, electric bikes make sense
for many people. Scooter rider Lui
Huang said: “Although my electric
scooter is usable in Beijing, I do
notice that if I do not stick to the
March 2016 35
p035_China_dB.indd 35
29/02/2016 15:00
Trader: We mean business
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Business Journal
Would you credit it?
Offering consumer credit can be an effective way to increase income,
but there are myriad legislative hurdles and potential pitfalls, as
Adam Bernstein explains
T
he growth in
consumer credit as a
marketing tool is quite
remarkable; figures reported
by the Telegraph in June 2015
noted that consumer credit
approvals were 7.6 per cent
up on the previous year. A
number of reasons are cited in
the report: squeezed incomes,
but also low interest rates.
Borrowing £5,000 in 2013
cost seven per cent, but the
same amount can now be
borrowed for 3.3 per cent.
Sportsbikeshop.co.uk lists a
Duchinni D101 for £39.99 and
an Arai RX-7V RC that costs
£2,499.99. Credit, as any
retailer knows, is a great way
of selling big-ticket items.
What is credit?
Section nine of the Consumer
Credit Act 1974 defines credit
as being “a cash loan, and
any other form of financial
accommodation”. In simple
terms, this means that a
business involved with finance
for goods, to be repaid in
instalments, or simple loan
advances, will be subject to,
and regulated by, the Act. The
government website expands
on this and states that the
rules cover firms selling
goods or services on credit
(including hire purchase);
hiring or leasing out goods
for more than three months;
lending money; issuing credit
cards; arranging credit for
other people; collecting or
purchasing consumer credit
debts; and helping people with
debt problems or advising on
people’s credit standing.
Interestingly, some
business-to-business
transactions are caught too.
The government says credit
can only be given to sole
traders, partnerships with
fewer than four partners and
unincorporated associations
by regulated firms.
Heather KorwinSzymanowska, a dispute
resolution solicitor and
associate with Stephensons,
is clear on the need to comply
with the law.
“Any business thinking of
offering credit to consumers
must first have authorisation
to do so.” She explains that,
up until April 2014, consumer
credit licences were granted
by the Office of Fair Trading
(OFT). However, the OFT
closed in April 2014 and
handed over its regulatory
powers and responsibilities
under the Act to the Financial
Conduct Authority (FCA).
The cost of a licence isn’t
horrendous, starting at £135
per year and depends on
turnover and type of licence.
More detail can be seen on
the FCA website at http://
tinyurl.com/nc5gqeh. The
FCA has a range of powers
and can make legally binding
rules for those registered
with the body. Its handbook
(http://tinyurl.com/nanjty8)
sets out an extensive list of
legally binding principles that
applicants must adhere to in
order to secure (and keep)
their licence to offer consumer
credit. Organisations are
expected to comply at all
times.
“One of the key
requirements set out by the
FCA is for businesses to
treat their customers fairly,”
says Korwin-Szymanowska.
She adds: “When assessing
applications, the FCA will
review a number of different
factors that highlight how a
Sanctions, regulation and enforcement
Non-compliance with the Consumer
Credit Act can lead to a fine, payment of
compensation to a consumer, the revocation
of a consumer credit licence or criminal
prosecution. Further, the FCA can impose
sanctions and penalties on any organisation
posing significant risks to consumers.
While the FCA has powers over regulated
businesses, it can deal with unregulated
businesses too. Firms that operate outside
of the law can be prosecuted, closed down,
and their assets frozen. The same applies to
the individuals operating the firms. Those
firms that break FCA rules – as opposed to
the law - can have restrictions placed on
them, be fined, ordered to pay redress, and
can have their authorisation taken away.
The FCA also carries out regular
assessments, dependent on the size of
the firm and the risk level. This is usually
once every four years, but can be more
regular, and often takes the form of a
face-to-face interview or a telephone
interview. Investigations may follow if a risk
is identified.
As well as acting on complaints it
receives from consumers, the FCA also
requires firms to keep and submit regular
records of any complaints they receive
directly. It also receives information
from data analysis, ‘mystery shops’ and
whistle-blowers to identify any breach of
FCA principles.
Organisations that carry out
unauthorised (credit) business risks falling
foul of section 19 of the Financial Services
and Markets Act 2000, carrying a prison
sentence of two years, a fine, or both.
40 March 2015
p040042_Bus Jour_dB.indd 40
29/02/2016 15:02
firm puts the fair treatment of
customers at the heart of its
business.”
Credit criteria
Factors include the business
plan; interactions with
customers; the judging
of eligibility criteria; the
relationship management;
regime compliance; and
the systems, controls and
organisational structure.
Korwin-Szymanowska
explains that the FCA applies
a ‘fitness and proprietary
test’ when assessing whether
a business, and the people
running the business, are
to be granted authorisation.
“In essence, this looks at
the honesty, integrity and
reputation of an organisation,
its competence, capability
and financial soundness. The
FCA will also consider the
activities of the business as a
whole. The test is a rigorous
one, and if you are applying
for authorisation, you will
need to be able to provide
evidence.”
In conclusion
Those wanting to offer credit
would do well to spend time
on the FCA website, reckons
Korwin-Szymanowska, as it
provides information on how
to apply, and the fees involved.
By extension, firms should
consult FCA guidance or a
solicitor to find out exactly
what type of authorisation
“Borrowing £5,000
three years ago cost
seven per cent, but now
costs just 3.3 per cent —
credit is very attractive
to customers”
they require, and how to get it.
Given the serious penalties
in place for ignoring the law, it
is important that any business
considering offering consumer
credit to their customers
is well informed and takes
a thorough approach to
meeting FCA guidance and
the Consumer Credit Act. For
the uninitiated, this can be a
daunting task. ■
Making Tax Digital –
whether you like it or not
HMRC is transforming tax returns as it rolls out Making Tax Digital.
But do we really want our returns fully digitised without prior
consultation? Jason Piper investigates
D
o you fancy having to
buy new a new phone
or computer, and learn
how to use new software, just
for HMRC’s benefit? Would
you volunteer to prepare your
accounts four times a year
instead of just once, and then
have to do a tax return on top?
Do you trust an HMRC
computer to get your
business’s taxes right without
you having to check them?
HMRC’s latest initiative,
Making Tax Digital (MTD),
could involve all of the above
becoming a reality for every
small business so it’s vital they
speak to policy-makers before
the summer is out.
As anyone who runs a
business will have noticed,
technology is changing
the way that you have to
deal with the authorities.
There’s VAT and, if you’re
incorporated, corporation
tax returns, and the vast
majority of self-assessment
income tax returns are filed
online these days too. Off the
back of the broadly positive
experience of implementing
RTI for employers with
PAYE obligations, HMRC
and the government have
now announced that they
want to go a step further by
requiring, as well as records
of employment-related
taxes, regular updates on tax
information for every business
in the country.
Time is short
Compulsory online everything
for everyone is the basis of
HMRC’s new Making Tax
Digital proposal. It started life
in March 2015 as “making tax
easier” but by December the
detail had stared to emerge
and the name had changed.
HMRC and the minister David
Gauke are keen to stress
that they’ll be consulting
“in detail” throughout 2016,
but the timetable is fixed,
and many would say too
ambitious.
The first businesses
affected will be reporting
all their tax information to
HMRC online, quarterly, in
real time from 2018. That
means the legislation will
have to be in the 2017 Budget,
so it’ll need to have been
written by the end of 2016 –
realistically, well under way
by late summer this year.
We don’t know yet how
March 2015 41
29/02/2016 15:02
Business Journal
HMRC will be managing
the rollout, but it sounds as
though it’ll be based purely
on size, not sector. Even if
you already keep your records
online and up to date, there’s
still going to be an additional
step. HMRC wants you to
send it details, probably more
or less in line with what you
do for VAT (assuming you’re
registered), of your headline
financial information so
that you can be kept up to
date with your evolving tax
liability.
Supposed light touch
You may think that sounds
great, or you may think it
sound like a nightmare. The
aim is for the reporting to be
‘light touch’ – because every
business in the country is
expected to keep its records
using apps, so that just a
single touch of a button will
send HMRC what it wants
from your records. The reality
may be quite different.
You will need to start using
HMRC-approved software
for your records. We don’t
yet know exactly what that
software is going to look like,
but we do know it won’t be
just an Excel spreadsheet.
Somehow, you’ll need to get
your figures into a format that
HMRC will accept.
HMRC seems to be taking
the line that since employers
were able to cope with RTI,
often by asking agents to file
for them, small businesses
will be able to cope. But the
ask is very different this time
around. HMRC likes to quote
proportions and percentages
to show how MTD would be
good for the majority, but
there are 490,000 small and
micro businesses that, by
choice, don’t communicate
with government online now.
There’s another 300,000 who
“can’t but would” – and a
further 1.9m who are going to
struggle.
And what about the
“light touch interaction”?
The Cabinet Office recently
“HMRC wants to fully
digitise your tax returns
- an ambitious plan - and
the timetable is fixed.
Time is short; make your
concerns known now”
assessed various parts of
government’s online presence
of how easy people will find
it to use, on a scale from one
(never have, never will) to
nine (expert). HMRC’s selfassessment offerings come out
one notch below the highest,
scoring an eight confident
user requirement – and yet,
the MTD target audience are
mostly languishing at five
(learning the ropes) or below.
Destined to fail?
None of this means that
MTD is destined to fail. But
of course there is a risk that
it could – potentially, with
businesses taking the blame
for a flawed system. And
remember, it’s not just HMRC
involved in implementing
this. It’s got to come from
parliament, and MPs have
already debated it once. The
take-away here is that it
may be worth writing to or
emailing your MP. If you can’t
find a template online, contact
your local trade body or ask
your accountant about it.
Think carefully about
what would work for you, and
what might even add value
to your business – planning,
cash-flow, even just basic
recordkeeping – and if it’s
best done online, then tell
HMRC and your MP how that
would work. If it wouldn’t
work for you, tell them, now –
because you won’t get another
chance. You can find contact
details for your MP at http://
www.theyworkforyou.com/
mps/. Keep an eye on https://
www.gov.uk/government/
publications/making-taxdigital for updates.
Jason Piper is senior
manager for Tax and
Business Law at the
Association of Chartered
Certified Accountants. ■
42 March 2015
29/02/2016 15:02
THE
MOTORCYCLE
TRADER
DIRECTORY
Looking for a motorcycle trade-specific supplier?
FIND THEM HERE
YOUR A-Z company listing of Manufacturers,
Distributors and Suppliers
Call 01273 616040 or email [email protected]
to find out how you can be included in the next issue
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MOTORCYCLE TRADER DIRECTORY
April 2015 43
P043_Directory cover.indd 43
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THE DIRECTORY 123-B www.motorcycletrader.net
A
AJP MOTOS
A.K. International (I&E)
W.Midlands
T: 01384 480490
A16 Road n Race Supplies
Lincolnshire
T: 01507 480 455
Aaron Radiator Co
London
T: 0208 653 1144
Cheshire
T: 07736 002 185
E: [email protected]
www.ajpmotos.co.uk
AJS MOTORCYCLES
Abba Motorcycle Equipment
Essex
T: 01245 322 331
Able Plastics
Essex
T: 01206 272004
Hampshire
T: 01264 352712
www.ajsmotorcycles.co.uk
ACERBIS UK
Bedfordshire
T: 01582 491076
Alan UK
Wiltshire
T: 01793 882431
Active Tyres
Lancashire
T: 01204 391166
Alexander Leisure UK
Cheshire
T: 01625 571111
Activ8 Lubricants
Dumfrieshire
T: 01387 811007
All Bike Engineering
London
T: 020 8858 9052
Acumen
Hampshire
T: 01264 359922
Allens Performance R&D
Nottinghamshire
T: 01949 836733
Adly Moto
Staffordshire
T: 01543 466789
Almax Security Chains
Tyne & Wear
T: 0191 264 2773
Adventure-Spec Ltd
West Yorkshire
01422 882997
Alpha.Dot Security
Bedfordshire
T: 020 7431 0738
ADX Media
Manchester
T: 0845 0569754
Alpinestars S.P.A
Italy
T: 0039 0423 5286
Airfow UK
Oxfordshire
T: 0845 4582611
AMCA Events
Staffordshire
T: 01543 466282
Andover Norton International
Hampshire
T: 01264 359 565
AP Racing
Coventry
T: 024 7663 9595
Apico International /Vesty UK
Lancashire
T: 01282 473 190
Bankstone
West Yorkshire
T: 0844 888 7610
Aprilia / Piaggio
Kent
T: 0208 2908800
Banner Batteries
Staffordshire
T: 01889 571100
Arctic Cat UK
Essex
T: 01702 603364
Baotian Scooters
Kent
T: 01227 720700
ARD Racing
Tyne-and-Wear
T: 0191 261 4579
Barracuda Uk
Essex
T: 01245 360 560
Astro General Corporation
Cumbria
T: 01539 536655
Bauer Media
Peterborough
T: 01733 468000
ATVS Only
Bucks
T: 01280 848426
BB Plastics
T: 01438 350001
BDK Race Engineering
Norfolk
T: 01508 481713
Audicator
W.Sussex
T: 01903 851905
Auto-Cycle Union (ACU)
Warwickshire
T: 01788 566400
Autocom Products
Cambridge
T: 01487840960
Bell Racing / BG Racetech
Dorset
T: 01202 388035
Ben - Automotive Industry Charity
Berkshire
T: 01344 620191
Autoglym
Hertfordshire
T: 01462 677766
Bennetts
Cambridgeshire
T: 0800 107 7990
Autoprotect MBI
Essex
T: 0871 384 1167
Avon Tyres
(Cooper Tire & Rubber)
Wiltshire
T: 01225 703101
Avon Motorcycles
Bristol
T: 0117 972 8769
Beowulf Performance Products
Yorkshire
T: 01422 377603
Bering UK
Northants
T: 01280 700804
Bertoni UK (formally Scooteria)
Dorset
T: 07764 474952
AWS
Lancashire
T: 0161 475 1800
B
B&C EXPRESS
T: 01522 791369
BEK Wholesale
W.Sussex
T: 01903 212140
BG Motorsport
Northants
T: 01327 855200
Bickers PLC
Suffolk
T: 08704 282272
Highlight your company entry from as little as £20. Call our sales team on 01273616040
44 March 2016
listings DEC.indd 44
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THE DIRECTORY 123-B www.motorcycletrader.net
BIKE ALERT PLC
30 Optima Park,
Thames Road,
Crayford, Kent,
DA1 4QX
T: 01322 526 236
F: 01322 528 487
www.bikealert.com
Bike It
Hampshire
T: 023 8065 8700
Bike Jobs
Northamptonshire
T: 01780 768 581
Bike Torque Racing
Somerset
T: 01373 464252
Bike Trader
Greater Manchester
T: 08444 708 129
Bike trac
Northants
T: 01327 855586
Biker Tidy
T: 01933 274 323
Bikers Warehouse
Greater Manchester
T: 01204 862832
BIKE TYRESTORE
Tyburn Trading Estate
Ashold Farm Road
Erdington
Birmingham
West Midlands, B24 9QG
T: 0800 281 413 Freephone
F: 0121 350 5792
www.worldofbiketyres.com
Enter the “World Of Bike Tyres”
with the UK’s favourite two-wheel
tyre wholesaler providing dealers
with unique free-of-charge support
services! Tyre technical training,
product and promotional material,
support staff and displays at dealer
open days, hospitality at major
motorcycling events, our own
customer Track Days, great website
at www.worldofbiketyres.com and
freephone to Customer Services on
0800 281 413. Two-wheel dedicated
online warehouse 24/7 or call up
to 5.45pm for next day delivery
nationwide on Bridgestone and all
leading brands. Specialist technical
advisers to answer your questions, or
chat online at
www.worldofbiketyres.com.
We are sole UK Trade Distributor
for MITAS/SAVA scooter, moped,
motorcycle and ATV tyres and for
MITAS/RUBENA bicycle tyre products.
Bike Tyrestore is the favourite partner
of Bridgestone and all the leading tyre
manufacturers so we can bring you
much, much more! Sign up for our free
weekly Newsletter and keep up-to-date
with the latest industry developments
and manufacturer promotions,
0800 281 413 – always, the ONLY
number you need for motorcycle tyres.
Bikers-line.com
Middlesex
T: 0845 0523530
Bikesport News
Derbyshire
T: 07984 802793
BIKESURE INSURANCE
Birmingham Road Safety Unit
W.Midlands
T: 0121 303 7606
Brackenbury PR
Northants
T: 07838 166213
Bitco
Surrey
T: 01483 284181
BRADBURY BROS
Bits-A-Bikes
Derbyshire
T: 0115 9302203
W.Yorkshire
T: 01484 641073
F: 01484 460027
www.bradburybros.co.uk
BJP Insurance Brokers
Berkshire
T: 01189 792121
BKS (MTM) Ltd
Exmouth
T: 01395 278861
Black Horse Motorcycle Finance
Wales T: 08448248888
BLD
Hampshire
T: 0845 803 3388
Bluefame Performance
Lancashire
T: 01695 733100
BMG Scooters
London
T: 020 8878 8121
BMW Motorrad UK
Berkshire
T: 01344 426565
East Winch Hall
East Winch
King’s Lynn
Norfolk
PE32 1NH
0800 916 1250
[email protected]
Call Bikesure today to become a
dealer affiliated with the UK’s largest
specialist insurance broker, and begin
earning valuable introducer’s fees!
Bob Heath Visors
W.Midlands
T: 01922 614747
Bob Wright Motorcycles
Somerset
T: 01934 413847
Boblbee UK
W.Sussex
T: 01798 344888
Insuring all makes and model of bike,
from vintage Harleys and custom rat
bikes to pristine superbikes and 125
scooters, Bikesure can ensure that
you’re able to help any customer, no
matter who they are or what they ride.
Call Bikesure today on 0800 916 1250
Bonhams
London
T: 08700 273 616/643
Bowbury Enginering
Derbyshire
T: 01332 298523
Birchills Automotive
W.Midlands
T: 01922 628379
Boyer Bransden Electronics
Kent
T: 01622 730939
Brakefree
Nottinghamshire
T: 0870 242 7570
Branson GB
Somerset
T: 01278 420101
Brenta
West Sussex
T: 01273 595746
Bridgestone UK
Warwickshire
T: 01926 488540
Britbits
Dorset
T: 01202 483675
British Automobile Racing Club
Hampshire
T: 01264 882200
British Dealer News
Devon
01237 422660
British Motorcyclists Federation
Leicestershire
T: 0116 2795111
British Schoolboy M/C Association
Gloucestershire
T: 01453 766516
British Standards Institute
Hertfordshire
T: 01442 230442
Brituro Silencers
W.Midlands
T: 0121 356 1110
Broomhill Composites
Essex
T: 01376 552 657
March 2016 45
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THE DIRECTORY B-C www.motorcycletrader.net
BRP Recreational Products
Dorset
T: 00 800 25255050
BR Special Tuning
Herefordshire
T: 01497 821 234
Bruntingthorpe Aerodrome &
Proving Ground
Leicestershire
T: 0116 2478030
BSA Co
Hampshire
T: 023 8036 6404
BSM Rider Training
Somerset
T: 01454 202262
Buffera
Hertfordshire
T: 01707 852244
Bulldog Security Products
Shropshire
T: 01952 728171
Bullet mc-online
London
T: 07956 954866
Bullet Polish
Worcs.
T: 01886821330
Bull-it Jeans
Hampshire
T: 01489 582707
Bumpy
W.Yorkshire
T: 01924 470432
BURLY BRAND
T: 0161 337 4390
BWP Spark Plugs
Pembrokeshire
T: 01646 687987
Bykebitz
Hampshire T: 01252 870900
C
C & C Supplies
Hampshire
T: 07802 831781
C Wylde and Son
W.Yorkshire
T: 0113 246 8888
C-Dax Systems
Norfolk
T: 01953 609999
Cadwell Park
Lincolnshire
T: 01507 343 248
CAMBRIAN TYRES
North Parade
Aberystwyth
SY23 2JR
T: 01970 624004
F: 01970 624382
www.cambriantyres.co.uk
Cambrian Tyres is the UK’s largest
distributor of all major motorcycle
and scooter tyre brands, offering
unparalleled availability and excellent
trade-only prices, all available for
next working day delivery across the
majority of the UK.
We have recently invested in a brand
new warehousing facility which was
has now been completed, which
increases our capacity and allows us
to streamline our services, offering
our customers an even better service
moving forward.
Our sales and technical team boast a
combined 250 years of experience in
the motorcycle and tyre trade, and are
on hand to offer impartial advice on
all of our product lines, ensuring that
your customer gets the right tyre for
their needs.
We have regular special offers
throughout the season, giving our
customers the opportunity to make
excellent margins and remain as
competitive as possible in the current
climate. Many of these special offers
are exclusive to Cambrian Tyres,
including our amazing free motocross
tube deal on the latest Bridgestone
Battlecross tyres.
Our essential trade catalogue is packed
with special offers, technical data and
details of every single product in our
range, along with the trade price so
you can add the mark up that works for
your business. Accept no imitations!
The Cambrian Tyres website gives you
access to a secure trade, so you can
check stock and prices at the click of
a button, see our latest offers, and
search our comprehensive tyre size
guide. Customers can also benefit from
our 24/7 online ordering service.
With everything under one roof – why
call anyone else?
Cambridge Auto Bulbs
Cambridgeshire T: 01954 231611 CAP W.Yorkshire T: 0870 122 2211 Capital Bank Motorcycles Merseyside T: 0845 300 0769 Carbon Can Company S.Yorkshire T: 01302 339031 Carbontek Racing Surrey T: 0208 6600444 Carole Nash Cheshire T: 0161 9272424 Carrera Leathers Hertfordshire T: 01763 247365 Castle Combe Wiltshire T: 01249 782 417 Castrol UK Wiltshire T: 08456008125
Catalyst Computer Systems Leicestershire T: 0116 230 1500 CCM Motorcycles Lancashire T: 01204 544910
Celtrade
Leicester
T: 0116 2449846
Central International Warwickshire T: 01926 430562 Central Wheel Components West Midlands T: 01675 462264 Cetem Polishing Supplies Lincolnshire T: 01472 824520 CGH Imports Staffordshire T: 01283 500450 Champion Equipment Norfolk T: 01953 888664 Chandler Direct West Yorkshire T: 0845 000 3035
Channel Rider Training
Kent
T: 01303 220800
Charnwood Classics Ltd
Leicestershire
T: 01509 508 905
Cheffns
Cambridgeshire
T: 01223 213777
CI Sport
Surrey
T: 01372 378000
CIA
Warwickshire
T: 0844 88 88 323
Cipher Graphics
Staffordshire
T: 01782 5255002
Cirrus (UK)
Norfolk T: 01379 853129
Classic Motor Cycles
Hants
T: 01794 518 433
CLASSIC BIKE SHOWS
Lincolnshire
T: 01507 523 456
www.classicbikeshows.com
Classic Bike Shows organises an evergrowing portfolio of motorcycle events
46 March 2016
29/02/2016 15:21
THE DIRECTORY B-C www.motorcycletrader.net
including the two world-renowned
annual exhibitions at Staffordshire
County Showground. Celebrating
vintage and veteran through to
modern and off-road, each show offers
something for anybody with a passion
for two wheels.
CMS Wholesale
Devon
T: 01392 202670
Clinton Enterprises
Leicestershire
T: 01455 292111
Competition Logistics
Derbyshire
T: 01332 695258
CLEMENTS MOTO LTD
Compass
T: 07866 559515
Unit 1a Woolton Farm
Bekesbourne
Canterbury
Kent CT4 5EA
T: 01227 720700
E: customer.services@
clementsmoto.co.uk
www.clementsmoto.co.uk
Clements Moto have carefully selected
brands in non-conflicting market
sectors, which allows us to serve dealers
with singular or multiple product lines.
At the market entry level we have the
long established Chinese scooter brand,
Baotian. In addition we offer lightweight
geared commuter bikes from Zontes,
which have been acclaimed by the press
and dealers alike. Complimenting
both, we have recently introduced our
own house brand, Motorini. Operating
in a different market sector, we are
proud to represent Fantic Motor. The
iconic Italian manufacturer produces
a high quality range of Super Moto and
Enduro machines. Quadro vehicles from
Switzerland introduce another twist in
our niche mix, with a range of innovative
3 and 4 wheeled scooters, which
offer true diversity in any dealership.
Dealers are supported by a responsive
head office team and regional sales
managers. We are always happy to hear
from interested dealers.
Close Motor Finance
S.Yorkshire
T: 01302 646 619
CMC Distribution
Dorset
T: 0870 4461644
CMF Engineering
Herefordshire
T: 01989 769191
Colin Appleyard Sport & Pleasure
West Yorkshire
T: 01535 606311
CONTINENTAL TYRES
Cambrian Tyres
North Parade
Aberystwyth
SY23 2JR
Brand Manager: Graham Matcham
(07772 911137)
www.conti-bike.co.uk
Continental continue to be at
the forefront of motorcycle tyre
development in order to meet the
changing demands of both riders and
machines, and 2016 is no exception.
The innovative new ContiSportAttack 3
is our most advanced hypersport tyre
to date, featuring the unique Grip Limit
Feedback Technology, and excellent
durability, to offer sportsbike riders
amazing performance and tyre life in
all conditions. This will be the choice
of California Superbike School in the
UK for 2016.
We offer a market leading range
of adventure sport tyres, from the
road-biased ContiTrailAttack 2 to the
ever popular big block TKC 80. For
those who want something in between,
the TKC 70 has been a big hit since its
introduction last year, giving great
performance both on and off-road,
without compromising on mileage.
The ContiRoadAttack 2 EVO range has
also been expanded to include to new
GT specification tyres, aimed at the
likes of the FJR1300, giving riders of
heavy tourers excellent performance
on wet and dry roads, with precise and
neutral handling.
The ever popular ContiMotion range
continues to be a big seller, and will
include 2 new sizes in 2016, offering a
premium quality sport touring radial
for an even lower price than in 2015.
This year we have also continued to see
a growth in the custom segment, with
the ContiMilestone selected by Moto
Guzzi as the OE fitment on the new V9
Bobber, and the ContiGo! also proving
very popular.
For racers, we will also see the
introduction of the brand new
ContiTrack racing slick, available in six
sizes, and a variety of compounds. This
will further complement our range of
classic and road legal race tyres, which
have been a big hit in the paddock.
Cambrian Tyres are continuing to
invest in online and print advertising
in 2016, to help further increase brand
awareness amongst riders in the UK,
as more and more people discover the
benefits of switching to Continental.
With market leading technologies,
competitive pricing, and a recognised
& trusted brand name the demand for
Continental is growing.
Get in touch with Cambrian Tyres on
01970 624004 for more information
today.
Cosworth Racing
Northants
T: 01604 598300
County Battery Services
Notts
T: 01623 757377
CRD International.co.uk
Kent
T: 01233 666996
Creative Products
Gloucestershire
T: 0770 392 4448
Croft Promosport
N.Yorkshire
T: 01325 721 815
Crossbow Calendars
Surrey
T: 020 8669 6400
CUSTOM CRUISERS
Derbyshire
T: 01773 835666
Custom Fasteners
Powys T: 01686 629666
Custom Made Ear Protection
Dorset
T: 01305 264021
Cylinder Head Shop
Co Wexford
T: 00353 539134090
CZ CHAINS UK
Neo Distribution Ltd
T: 01778 349 333
F: 01778 348 080
www.neodistribution.co.uk
D
D3o Lab
E.Sussex
T: 01273 418600
Darley Moor MCRRC
Derbyshire
T: 01246 866537
Datatag Id
Surrey
T: 01932 895304
Datatool
Lancashire
T: 01257 249928
Dave Cooper Trailers
Kent
T: 01732 820082
David Silver Spares
Suffolk
T: 01728 833020
Davida UK
Merseyside
T: 0151 647 2419
Crowtree Leathers
Lincolnshire
T: 01507 602099
Cruiser Ecosse
Scotland
T: 01334 652670
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DEALER BIKES LTD
Unit T4(D), Adelphi Mill
Grimshaw Lane
Bollington
Macclesfield
SK10 5JB
T: 01625 886988
M: 07976 224337
www.dealerbikes.com
Dealerwebs
Derbyshire
T: 0845 257 8277
Deep Blue Systems
Surrey
T: 020 8541 4131
DB Covers
Staffordshire
T: 01782 335649
Delkevic
Staffordshire
T: 01782 338 736
Demon Tweeks
Wales
T: 01978 664 474
Dennis Trollope Racing
Somerset
T: 01179 570821
Denso (Michael Brandon)
Borders
T: 01450 373333
DEP Sport
Kent
T: 01622 765353
Derbi UK
London
T: 0800 81829800
Devitt
Essex
T: 08081787094
Devon Rim Company
Devon
T: 01769 574108
DIGITAL SPEEDOS
Vmaxbitz.com Ltd
Corner Farm
Packwood Road
Lapworth
Solihull B94 6EJ
T: 01564 775522
M: 07967676703
www.vmaxbitz.com
www.digital-speedos.co.uk
Jon Pullara commenced trading in 2003
identifying a niche market for custom
parts for the Vmax motorcycle. We
formed vmaxbitz.com Ltd in 2005, by
which time the business had focussed on
supplying speedometers and gauges and
became the authorised UK distributor
for Koso. We hold all their MPH range and
accessories in stock, with access to all
models via the European subsidiary.
We have subsequently been appointed
the UK distributor for the Japanese
brand Daytona and, again we are
mainstreaming its range of gauges and
motorcycle accessories.
We are dealers for Smiths digitally
re-mastered gauges and market our own
Swift brand of classic gauges.
Our range also includes products from
Motogadget and the GPT range of GPS
Speedometers.
During 2011 we became an introducing
agent for the trade supplier Paaschburg
& Wunderlich, supplying trade
customers with some of its many
catalogue parts, from our offices in the
UK, at the same price as from Germany.
Digitek Moto Technics
Leeds
T: 0113 246 7230
Direct Battery Solutions
Leicestershire
T: 01858 433330
Direct Distribution
West Yorkshire
T: 01274 599172
Dirt Bike Rider
Lancashire
T: 01524 385901
DL Motorsports
Notts T: 0844 4125795
DLK Imports
T: 01685 810005
Durnbury Ltd
Essex T: 01787 475351
DMS Technologies
Hampshire
T: 01794 525400
Dynojet UK
Lancs
T: 01995 600500
Dobbs Leathers
Northants
T: 01604 753712
Dyno Pro
Hampshire
T: 01256363063
Donington Park
Derbyshire
T: 01332 810 048
Double Red
Linconshire
T: 01522 693 278
Doug Dearden Yamaha
Hampshire
T: 023 80891110
DP Brakes
Warwickshire
T: 024 76 343741
DPC Distribution
W.Yorkshire
T: 0870 1220214
E
E City Wheels
London
T: 0207 193 7970
E-Motive Electric - see Koelliker
Bedfordshire
T: 01582 488 192
E-Scoota
T: 0845 652 0757
Earl’s Performance Products
Northants
T: 01803 869850
Draper Tools
Hampshire
T: 023 8049 4333
Easy Rider (Europe)
Staffs
T: 01785 250353
EBC Brakes
Northants
T: 01604 583344
Dread
Buckinghamshire
T: 01908 221666
Ebike Insurance
Somerset
T: 0870 753 1124
Driving Standards Agency
Nottinghamshire
T: 0115 901 2500
Eccles Racing
Norfolk
T: 01842 755525
Ducati UK
Buckinghamshire
T: 0845 1222 996
Eco Scooters
Warwickshire
T: 01455 292688
Duck Smart Cleaning Products
Benfeet, Essex
01268 750300
Eco-Machines
West Midlands
T: 0121 520 2333
Duke Marketing
Isle of Man
T: 01624 640000
Ecolve
Greater London
T: 0208 815 9578
Dunlop Tyres
West Midlands
T: 0121 306 6000
Eddy Electrick
London T: 020 7401 3589
Dura
Northants
T: 01280 706050
EDZ
Cumbria
T: 01900 810260
48 March 2016
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eGrandprix
T: 0870 445 0111
Ekselsior
Hampshire
T: 0238 0636296
Elcea UK
Herts
T: 01582 767007
Elecscoot
Co.Durham
T: 01207 502 599
Electrex World
Oxon
T: 01491 682369
Electric Motion
Cheshire
T: 07736 002 185
Electric Motorcycles
Bucks
T: 07808 118118
English Abrasives & Chemicals
Staffordshire
T: 01785 251288
ENI OIL UK IMPORTERS
Eskee Z
Somerset
T: 08456 585 856
Euro-Classics
Northamptonshire
T: 01604 591222
Europa Motorsports Uk
County Antrim
T: 0870 243 8817
European ATV Safety Institute
West Sussex
T: 01903 816286
Europium World
Greater Manchester
T: 0161 2573524/644
Eurotek Sport Motorcycles
N.Yorkshire
T: 01765 608209
Evans Waterless Coolants
Swansea
T: 01792 572299
Event Express
Worcestershire
T: 01905 732737
Evolution Composites
Hampshire
T: 01590 622355
Evopos UK
Dorset
T: 01202 795900
Moto World (UK)
T: 01992 464199
Enzo Industries
Essex T: 07960 678786
Equinox
Lincolnshire
T: 01724 798024
ERMAX
Exactrep
Warwickshire
T: 024 76442054
Exitlight
Leicestershire
T: 0116 2700005
Experian
Nottinghamshire
T: 0870 4140310
Lincolnshire
T: 01427 612536/677990
www.pyramid-plastics.co.uk
Escoota
T: 0845 652 0757
Eskay
West Sussex T: 07803 896090
Express Equipment
Cumbria T: 01539 739733
Express Insurance
W.Midlands
T: 0800 9801513
Express Keys
Kent
T: 01689 850008
Extreme Publishing
London
T: 0208 8404760
F
Fabs County Trailers
Essex
T: 07984 336756
FABULOUS BIKER BOYS
Public Relations
Est. 1996
Witney Business & Innovation
Centre, Windrush Industrial Park
Witney Oxon OX29 7DX
T: 01993 709486
www.fab-biker.co.uk
Factory Agencies
South West
T: 01749 342491
Falcon Insurance
W.Midlands
T: 0800 4402830
Falcon Shock Absorbers
Dorset
T: 01929 554545
Fantic Motor
Kent
T:01227720700
Fast Bikes
Lincolnshire
T: 01507 529 529
FI International
Dorset
T: 08456209712
Firestorm Distribution
Yorkshire
T: 01262 469904
Five
NORTHANTS
T: 01536 485484
FJH Products
Kent
T: 01304 210202
Flair Newcastle
Tyne And Wear
T: 0191 2327474
Flextion Technology
Worcester
T: 01905 641910
Footman James & Co
West Midlands
T: 0121 561 4196
FORCE MOTORCYCLES
T: 01283 548910
www.forcemotorcycles.com
The UK’s sole Rotax agent.
Forcefield Body Armour
Northants
T: 01933 410818
Fastec-racing
Suffolk
T: 01683 660186
Forza Italia
Northamptonshire
T: 01327 858916
Faster By Design
Co Durham T: 01388 773 322
Fox Europe
T: 0191 4876100
Fastrack 4 Solutions
Northants
T: 01604 811965
Freefow Power Sport
Glasgow
T: 0141 6300021
Feridax
West Midlands
T: 01384 413841
Freewheel UK
Norfolk
T: 01692 500300
FGM Claymore
Warwickshire
T: 01789 490177
Freight Products (UK)
Warwickshire
T: 01926 641222
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Fuchs Lubricants (UK) PLC
Staffordshire
T:01782203700
GBS Impex
Cheshire
T: 01270 768 455
Global Distributors
Ireland
T: 00 3531 862 3438
Fuel Exhausts
Cumbria
T: 01539 738 333
GE Commercial
Surrey
T: 01932 792000
Global Fuel Treatments
T: 0845 2600 145
Fun Bike Imports
Wiltshire
T: 01225 790159
Geoplan
N.Yorkshire
T: 01423 569538
FunBikes Ltd
Leicester
T: 0844 873 0307
Geoff Selvidge
Berkshire
T: 01628 631 690
Furygan
Hampshire
T: 01425 489475
Gerbing Heated Clothing
East Sussex
T: 01580 200 212
Future Safety
Merseyside
T: 01744 818838
Get Bike
London
T: 0208 3263366
FW Developements
Lancashire
T: 01995 600680
GETECH
G
G2F Media
Lancashire
T: 0117 636660
Gaerne
(On-Road)
Northants
T: 01536 485484
Gaerne
(Off-Road)
Harrogate T: 01423 772885
Garelli UK
T: 01159 300020
Garmin (Europe)
Hampshire
T: 023 8052 4000
Gas Gas Enduro
Kent
T: 01227 720700
Gas Gas Motos
Derbyshire
T: 01298 766813
Gazelle Stainless Steel Exhausts
Pembrokeshire
T: 01239 841715
Leeds
T: 0844 8009785
www.getech.org.uk
GH Racing Ireland
N.Ireland
T: 0289 269 8554
Gimoto
Northants
T: 01536 485484
Girls Bike 2
Somerset T: 01278 420101
Givi UK
Northants
T: 01327 706220
Glass’s Information Services
Surrey
T: 01932 823823
Glf Accessories
Bedfordshire
T: 01525 717009
Gliptone Leathercare
W.Yorkshire
T: 01706 819365
Glo-Marka Distributors
Devon
T: 01271 865528
Global Racing Oil
Kent
T: 01227720700
Globe Busters M/C
Powys
T: 08452 304015
GMA Wholesale
Cheshire
T: 01625 576138
Goka UK
Essex
T: 01245 226680
Go MX Distribution
Co Down/ NI
T: 02892 699 770
Gold & Goose
London
T: 0208 4442448
Golden Tyre Direct
Bucks
T: 01494 482 664
Goodwood
W.Sussex
T: 01243 755033
GOLDING BARN RACEWAY
www.goldingbarnraceway.co.uk
Gould Autoplates & Signs
Somerset
T: 01275 853853
GP Promowear
E.Sussex
T: 01424 716161
GR Ducati
London T: 020 8947 7555
GOODRIDGE UK
Exeter Airport Business Park
Devon
EX5 2UP
T: 01392 440640
F: 01392 441780
www.goodridge.com
Goodridge is the world’s leading
manufacturer of performance
fuid transfer systems. It operates
in the automotive, motorcycle,
motorsport, military and specialist
industrial sectors. This dynamic
private company manufactures in
9 facilities globally and supplies
customers around the world
with innovation, reliability and
outstanding service.
Grampian Motors
Merseyside
T: 0151 931 5009
Grand Prix Racewear
Northamptonshire
T: 01327 855585
Graphix
Staffordshire
T: 01782 570010
Greenmonkeywholesale.com
Staffordshire
T: 0845 561 0080
Greeves Motorcycle
Essex
T: 01245 227667
Griffn Shopfttings
S.Yorkshire
T: 0114 270 1370
Grinfactor
Devon
T: 01288 275002
Group Lloyd
Cumbria
T: 01768 483784
Gruffs Studio
Clwyd T: 01978 755802
GT-85
Hampshire
T: 01730 825151
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Guildford Tyre Company
Surrey
T: 01483 531831
H
H-C Travel
Hampshire
T: 01256 770775
Hagon Products
Essex
T: 0208 5026222
Halton Engineering
N.Lincolnshire
T: 01724 732283
Hardcore Racing Products
Cambridgeshire
T: 01487 813755
Harglo Performance
Gloucestershire
T: 01386 701162
Harley-Davidson UK
Oxfordshire
T: 0870 8501903
Harpers Raceshop
Essex T: 01702 482016
Harrison Billet
Kent T: 01795 477752
Harris Performance Products
Hertfordshire
T: 01992 532501
Hawkshaw Motorcycles
Liverpool
T: 0151 9490991
Haynes Publishing
Somerset
T: 01963 440635
Hel Performance
Devon
T: 01392 811601
Hobbsport Racing
W.Yorkshire
T: 01535 653050
ILS (Italian Locking Systems)
East Lothian
T: 0131 665 2256/9099
HELD UK
N.Yorkshire
T: 01423 790 121
Holeshot PR
Kent
T: 01732 761006
IMP UK
S.Yorkshire
T: 01226 202 299
Helite
Leeds
T: 01132 843497
Honda Logistics Centre
Wiltshire
T: 01793 833397
In Car- On Bike
N.Yorkshire
T: 01759 302350
Helphire Bike Assist
Somerset
T: 0500 224455
Honda UK
Berkshire
T: 01753 590500
Independent Tools Ko-Ken
W.Yorkshire
T: 01422 833440
Henry Squire & Sons
W.Midlands
T: 01902 308050
Honley
Huddersfeld
T: 01484 421232
Indespension
Lancashire
T: 01204 478500
Herald Motor Company
T: 0845 555 1234
Indian Motorcycles
Mid Lothian
T: 0131 557 5807
Hi Level
S.Yorkshire
T: 01302 890400
Hood Jeans
Norfolk
T: 01953 861166
HPS / Harwood Perf. Source
Derbyshire
T: 01773 831 122
Hid City Bikes
London
T: 020 86908826
HQB Sport & Leisure
Hampshire
T: 01264 889012
Hideout Leathers
Essex
T: 01799 584828
Hunterclass
London
T: 020 8923 6753
Highfve
Leicestershire
T: 01332 724747
HVUK
Surrey
T: 01293 771 691
Highway Hawk UK
Dorset
T: 01202 571812
Hyperbolt
London
T: 020 8579 5166
Hyperdyno UK
Worcestershire
T: 01299 828037
HIFLOFILTRO
30 Optima Park, Thames Road,
Crayford, Kent, DA1 4QX
T: 01322 526 236
F: 01322 528 487
www.hifofltro.com
Hein Gericke (UK)
N.Yorkshire
T:01670856342
HM Quickshifter
Kent
T: 01795 429168
Hejira Racing Developments
Buckinghamshire
T: 01280 822143
HM Racing
Kent
T: 01689 856595
Inta Motorcycle Services
Kent
T: 01622 688727
Inta-Moto
Wiltshire
T: 01249 705926
Intermot Germany T: +44 (20) 75666345 INTERNATIONAL DIRT
BIKE SHOW
I
HD Tools
W.Sussex
T: 01798 813837
Hebo UK Racing
London
T: 020 8314 0888
Institute Of Avanced Motorist
London
T: 020 8996 9600
Icat Europe
Warwickshire
T: 07734 529441
Icomm
Northants
T: 01604 584655
Mortons Media Group Ltd T: 01507 529430 E: [email protected]
www.dirtbikeshow.co.uk Call Andy Catton on 01507 529 594 to
discuss your stand space requirements.
IXS Motorcycle Fashion Switzerland T: 00 41 41 926 6111 Izax Motorcycle Engineers Derbyshire T: 01773 875986
J
IGM UK
Cornwall
T: 01209 217777
J H Haynes & Co
Somerset T: 01963 440635
IKONSHOCKS UK
Warwick Tel 01926 430562
J&S Accessories
Cheshire T: 01606 810800
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Jack and Associates
Middlesex T: 07887 642001
Jack Lilley
JAYCEE DISTRIBUTORS
Jorade Commercial
Berkshire
T: 0118 988 2852
JPD Developments
Derbyshire
T: 0870 2401165
JPI Motorsport Services
Lincolnshire
T: 01522 540808
Suffolk
T: 01473 281838
F: 0800 269637
Web: www.jayceeip.com
Jenks Bolts
Essex
T: 01245 361687
JHS Racing
Somerset
T: 0117 986 8844
Jim Sandiford
Lancashire
T: 01706 230396
Jinlun
Staffordshire
T: 08712 885 669
Jmc Engineering
Merseyside
T: 0151 546 0604
Joe Hughes International
Derbyshire
T: 01332 769578
Jofama
Leicestershire
T: 07811 389416
John Lampkin Imports
W.Yorkshire
T: 01535 655970
John Milverton
W.Midlands
T: 0121 772 4517
John Mockett
Johnson Controls Batteries
See VARTA
Jon Fraser Exotica
Suffolk
T: 01379 870312
JT Engine Developments
Derbyshire
T: 01530 272045
Jtec Sports
Ireland
T: 00353 879 107521
JTS Biker Clothing
Leicestershire
T: 01530 812121
JT SPROCKETS
30 Optima Park,
Thames Road, Crayford, Kent,
DA1 4QX
T: 01322 526 236
F: 01322 528 487
www.jtsprockets.com
Jumbo GB Organisation
Staffordshire
T: 0121 605 4530
K
K&N Filters (Europe)
Cheshire
T: 01925 636950
K-Lock
Kent
T: 01797 367 527
K-Tech Suspension
Derbyshire
T: 01283 559 008
Kais Suspension Services
Greater Manchester
T: 01942 896366
KAPPA
Neo Distribution Ltd
T: 01778 349 333
F: 01778 348 080
Kawasaki 4U
Staffordshire
T: 01785 257611
Kawasaki Motors (UK)
Buckinghamshire
T: 01628 856600
Kazimo
Lancashire
T: 01282 699 001
Kazuma Quad Bikes
Warwickshire
T: 02476 455 893
Koyo (UK)
Buckinghamshire
T: 01908 289 300
Kriega
Cheshire
T: 01829 770767
KSR Moto
Derbyshire
T: 01332 274254
KTM Sport Motorcycles
Northants
T: 01280 709500
Keihan Systems
Worcestershire
T: 01527 518525
Kudos Software
Devon
T: 01548 843586
KÜRYAKYN
T: 0161 337 4390
Keith Martin Action Photography
N.E.Lincolnshire
T: 01469 573063
KW Automotive
Kent
T: 0870 9907536
KEYLOOPS
Renfrewshire
Tel 01505 229500
Kymco
Shropshire
T: 01743 761107
L
Kiddimoto
Somerset T: 01749 871175
Kirkby Tyres
Liverpool
T: 08702 428 800
Kitech Performance
Powys
T: 01938 871 590
KJM Trade
Greater Manchester
T: 01257 451656
L&L Imports
Cumbria
T: 01697 349295
Lameduck Enterprixes
Worcestershire
T: 01527 542269
Langcourt
Somerset
T: 01934 612226
Kleaning Equipment Western
Shropshire
T: 01952 502600
Laser
Warwickshire
T : 01926 818196
Kliktronic
Suffolk T: 01359 242100
Langston Motorsports
Surrey
T: 01932 850631
Knockhill
Fife
T: 01383 723 337
Knox
Cumbria T: 01900 825825
Koelnmesse Gmbh Intermot
Germany
T: 0049 221 821 2499
Larsson UK Ltd
Northants
T: 01536 265 633
Lawrence Performance Services
(LPS)
Wiltshire
T: 01985 850132
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Lazertrack
Bedford
T: 01767 641489
Loop Fobs
Derbyshire
T: 01283 224404
Maguire’s Garage
Northen Ireland
T: 02890 613141
Martin Conquest
Greater Manchester
T: 0161 3510324
LB Restoration Services
Cornwall
T: 01208 269746
LPG Scooters
London T: 0208 299 5078
Maitland Racing
London
T: 020 7485 0473
Martin Heath Photography
West Sussex
T: 07977 596 164
MALCOLM RATHMELL
SPORT LTD
Masco
Shropshire
T: 01743 761107
Lazer Helmets
(Off Road)
West Midlands
T: 01384 413841
LEDwear
Burton-on-Trent
T: 01283 480 609
LEXHAM INSURANCE
LS2 Helmets
T: 01670 856342
LSL
Essex 01245 361687
www.motoevolution.co.uk
[email protected]
Lucas Oil Products (uk)
Anglesey
T: 01248 723 666
Lucy Dell Earplugs
Worcestershire
T: 01584 781762
Norfolk
T: 0845 6076756
www.lexhaminsurance.co.uk
Lexham is a specialist 2 wheel
insurance broker set up in 2000. Since
then we have been working closely with
manufacturers, dealers and customers
and pride ourselves on our high levels
of service and going the extra mile to
help. We offer a wide range of both
flexible and bespoke insurance policies
with competitive premiums and
excellent rates of commission through
our affiliate scheme for introducers. In
addition we offer a personalised policy
for Dealerships, Training Schools or
Self Drive Hire companies with over
500 Dealerships choosing Lexham as a
partner. For further details, to sign up
today or to arrange for a representative
to visit you call 0845 607 6756.
LL t/a Kendall Motor Oil
London T: 020 8961 7292
Liqui Moly
Lincolnshire T: 01522 589461
Lust Racing
London T: 07960 990134
Lydden Hill
Kent T: 01304 830557
M
M-Sport Developments
Staffordshire
T: 01827 875888
M.A.D Services
E.Sussex T: 07710 732888
M/C Electrics
Norfolk
T: 01603 400297
Madison
Middlesex
T: 0208 385 3385
Mag (UK) - M/C Action Group
Warwickshire
T: 0870 444 8448
MAG EUROPE
Llexter Devon
T: 0845 4592369
Lock Mate Key
London T: 0207 351 7908
Lookwell Bike Fashion BV
Netherlands
T: 0031 40 251 0506
Thornton Grove House
Bishop Thornton
Harrogate, HG3 3JW
T: 01423 772885
F: 01423 772205
www.mrsltd.co.uk
Mallory Park Motorsport
Leicestershire
T: 01455 842931
Manbat
Shropshire
T: 01743 218500
Manheim Auctions
Nottinghamshire
T: 0844 856 4610
Manx Leathers
Isle of Man
T: 01624 862632
Manx Mcc
Isle of Man
T: 01624 644649
Mapfre Abraxas
Avon
T: 01454 616300
Maple Signs
Shropshire
T: 08707 441130
Mark 2 Solutions
Peterborough
T: 01223 911 409
Mark-It UK Distributors
Worcestershire
T: 01386 792867
Unit 2 Oakden Drive
Denton
Manchester M34 2QN
T: 0161 337 4390
E: sales@mageurope
www.mageurope.eu
Marlin Environmental Services
West Sussex
T: 01243 513657
Masterquote
Hampshire
T: 0870 242 0056
MAW Solutions
West Sussex
T: 01273 493343
Maxco
Lancashire
T: 07970 491985
Maxton Engineering
Cheshire
T: 01928 740531
Maxxis UK PLC
Suffolk
T: 01394 604040
MB Developments
S.Yorkshire
T: 01709 869756
MBM
Northamptonshire
T: 01604 713656
MBT Customs
Devon T: 01392 666107
MCA (Aston)
W.Midlands
T: 0121 554 6644
McAMS
Lancashire
T: 0845 054 1000
MCI Tours
Cheshire
T: 0161 941 7149
MD Racing Products
Somerset
T: 01935 429646
MDL
Derbyshire
T: 01773 864420
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MDS Battery
Enfeld T: 0800 310 2100
Microlon
Wiltshire T: 0844 7042000
Mecatecno UK
Jim Sandiford Motorcycles
Lancashire
T: 01706 230396
www.jimsandiford.co.uk
Micron Exhausts
Derbyshire
T: 01773 876333
Meguiar’s UK
Northants
T: 0870 2416696
Mer Products
Hertfordshire
T: 01992 512 698
Merlin Books
W.Sussex
T: 01403 257626
Merton College
Surrey
T: 0208 4086500
Metal Mule
W.Sussex
T: 01273 842094
Metasystems UK
Worcestershire
T: 01905 791700
Midwest Marketing Ltd
Worcestershire
T: 01527 574422
Mike Pearce and Sons
Devon
T: 01404 890234
Missing Link
Northamptonshire
T: 01327 857061
Mito UK
Dorset
T: 01202 667323
MK Powered
Northants
T: 01536 484009
Mobil Oil Company
Surrey
T: 01372 222000
MHH Engineering Co
Surrey
T: 01483 892772
23 Silverstone Technology Park
Silverstone Circuit
Silverstone
Northamptonshire NN12 8TN
T: 01327 855999
www.modeperformance.co.uk
Moggstar
Berkshire
T: 07932 121468
MHSS 1st
Cambridgeshire
T: 01733 345118
Moore International
Dorset
T: 01202 743222
Michael Brandon
Borders
T: 01450 373333
Moore Large & Co Ltd
Derbyshire
T: 01332 274254
Michael Tyres
Norfolk
T: 01508 499718
Moore Speed Racing
Dorset
T: 01202 746141
Mooof
T: 07947 246 724
Michelin Tyre Plc
Staffordshire
T: 01782 402000
Morris Lubricants
Shropshire
T: 01743 232200
MORTONS MEDIA
GROUP - EVENTS
Lincolnshire
T: 01507 529 342
www.mortonsmediagroup.com
Classic Bike Shows, a division of
Mortons, organises an ever-growing
portfolio of motorcycle events
including the world’s two largest
classic bike shows, held annually at
Staffordshire County Showground.
These exhibitions celebrate vintage
and veteran through to modern and
off-road with each offering something
for anybody with a passion for two
wheels.
MORTONS MEDIA GROUP PUBLISHING
MODE PERFORMANCE LTD
Metisse Motorcycles
Oxfordshire
T: 01367 870630
Metmachex Engineering
Derbyshire
T: 01773 836241
Morgan Carbtune
N.Ireland
T: 028 9023 9007
Lincolnshire
T: 01507 529 342
www.mortonsmediagroup.com
Mortons produces a range of
hobbyist-led, multiplatform magazines
and newspapers covering classic
and modern motorcycling, scooters,
railways and heritage railways, heritage
transport, lifestyle and farming. The
group’s motorcycle and scooter titles
consist of; Old Bike Mart, Classic Bike
Guide, The Classic MotorCycle, Classic
Motorcycle Mechanics, RealClassic,
Classic Racer, Classic Dirt Bike,
Motorcycle Sport & Leisure, Motor
Cycle Monthly, Fast Bikes, Twist & Go,
Scootering and Classic Scooterist.
The company’s publishing arm also
produces the annual Island Racer TT
guide, along with a series of one-off
special editions released throughout the
year covering a range of topics. Mortons
also operates the new MoreBikes
platform – a sister-brand to Motor Cycle
Monthly – which includes the MoreBikes
website, MoreBikes Weekly app and
MoreBikes podcast.
Moss Europe
Motarrad Handler
Austria T: 0043 2772568230
Motex Systems
Somerset T: 01934 424111
Motad
W.Midlands
T: 01922 714700
Motocom
Buckinghamshire
T: 01525 270 100
Moto Corsa
Dorset
T: 01202 822511
Motodirect
Derbyshire
T: 01773 864420
Moto Evolution
Essex
T: 01245 360 560
MotoF
Hampshire
T: 02380 511999
Moto GB.co.uk
Lancashire
T: 0844 412 8450
Moto.GB Distribution
Lancashire
T: 0845 0941934
Motogear Ltd
Northants
T: 01536 485484
MOTOGRAFIX
S.Yorkshire
T: 01709835607
Web: www.motografx.com
MotoGuzzi
Kent T: 0208 2908800
Motohart (UK)
Tyne & Wear
T: 0845 527 7249
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Motohaus
Hampshire
T: 01256 704909
Moto Impex
West Midlands
T: 0121 236 4968
Moto Legends
T: 01636 605105
Moto Magazine
London
T: 0207 3329700
Motomecca Spares
Dorset
T: 01202 823453
Motoport UK
N.Yorkshire
T: 01423 797911
Motorecruit Ltd
Web: www.motorecruit.co.uk
Motorini
Kent
Tel 01227 720700
Moto Services (Southern)
Essex
T: 07803 086298
Moto Sifam UK
Shropshire
T: 01952 580500
Moto X Rivara
Kent
T: 01634 849764
Moto-Bins
Lincolnshire
T: 01775 680881/680580
Moto-Cal
Mid Lothian
T: 0131 2585000
Moto-Master
The Netherlands
T: +31 (0)497 68 40 36
MotoNovo
Wales T: 08447704438
Motoprotect
Tyne & Wear
T: 01207 271600
Motorbike Search Engine
T: 07941 851 9902
Motorcycle Accessories Direct
Buckinghamshire
T: 01494 784898
Motorex
Switzerland
T: +41 (0) 629 19 75 75
MOTORCYCLE INDUSTRY
ASSOCIATION
1 Rye Hill Offce Park
Birmingham Road
Allesley, Coventry
W.Midlands, CV5 9AB
T: 02476 408000
www.mcia.co.uk
Motorcycle Industry Trainers
Association
Warwickshire
T: 02476 408 032
Motorcycle Live
West Midlands
T: 02476 408020
MOTORCYCLE TRADER
Motorcycle Direct
Gloucestershire
T: 0870 755 8250
MWM SYSTEMS
Motorcycle Equipment
Essex T: 01621 857544
W.Midlands, CV4 8JA
T: 0800 876 6696
www.mwm-systems.co.uk
MWM-Systems is a high-tech
low cost company at the forefront
of Professional web design.
Professional Company Web
Sites from £350.00 Support
from £25.00 per month Catalyst,
Dealer Edit & Khaos Control DMS
integrationScreen Savers, Videos,
Print, Corporate ID, Consultancy
and more...All MWM Systems sites
are provided with search engine
optimisation as standard.
Motorcycle Folly
Buckinghamshire
T: 08700 750950
Motorcycle Hire
London
T: 020 8752 3130
Motorcycle Rider
N.Lincolnshire
T: 01652 680060
Motorcycle Seatworks
W.Yorkshire
T: 01274 604672
Motorcycle Show Traders
Association
Surrey
T: 0208 6696400
Motorcycle Sport & Leisure Tours
Cambridgeshire
T: 01353 616120
Motorcycle Technics
Suffolk
T: 01449 775775
Motorcycle Trade Desk
Essex T: 01375 370451
30 - 34 High Street
Hailsham
East Sussex BN27 1DW
T: 01273 616040
www.motorcycletrader.net
The oldest motorcycle trade publication
in the world with a history at the British
Library dating back to 1895.
The quality option trade and industry
magazine, published monthly in a userfriendly, B5 format.
Ultra-competitive advertising rates and
the best editorial mix of manufacturer,
wholesaler and dealer profiles, plus
news, new products, business journal,
statistical information, events and show
calendars, MCIA updates and a wry
outlook from regular columnists.
Our Trader Daily News e-newsletter
contains relevant industry and business
information and reaches over 7000
trade recipients every day.Also on-line
at www.motorcycletrader.net.
Motorcycle Racer
Cambridgeshire
T: 01925 438 062
Motorcycle Trade Expo
Devon
T: 01237 422660
Motorcycle-UK
Surrey
T: 0845 2301584
Motorcycletyresuk.com
Essex
T: 01708 386931
Motosport Distribution
T: 01935 412501
Motrac Racing
Cheshire
T: 0151 357 1062
MPN (Motorcycle Product News)
Cheshire
T: 01244 372424
MPS
Mid Glamorgan
T: 0870 7777 333
MTC Exhausts
Lancashire
T: 01704 893 337
Muc-Off
Dorset
T: 01202 307790
Multi Car Ramps
Berkshire T: 0118 988 2852
Mustang Seats
T: 0161 337 4390
MV Agusta
T: 08444 128450
MW Leathers London T: 020 8471 3933
N
N-Duro MEC Performance Axles
Mid Glamorgan
T: 0844 357 2486
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National Motorcycle Dealer Assoc
(Formerly The MRA)
T: 01788 538332
National Motor Museum Beaulieu
Hampshire
T: 01590 614614
Nick Stephenson Marketing
Surrey T: 01306 711093
ÖHLINS RACING UK
Nikwax Waterproofng
E.Sussex
T: 01892 786400
the same day. Delivery is free for UK
orders over £150.00 (excluding ATV
Tyres).
Our website features exclusive
dealer login, for live stock quantities
and trade prices. You can order by
Internet, phone or Fax, with seven
dedicated sales staff to process your
order. We commission our own Tag-Z
steel products made in the UK for all
your workshop needs.
ORO2U remain at the forefront of new
motorcycle products.
National Motorcycle Training
Agency
Leicestershire
T: 01949 861966
Nitron Racing Shocks
Oxfordshire
T: 01993 849449
Offce: Instrumentvägen 8-10
Mail: Box 722, S-194 27 Upplands
Väsby, Sweden
T: +44 (0)203 286 3127
Mob: +44 (0)7500 045 164
Web: www.ohlins.com
NCI Biker Rescue
N.Yorkshire
T: 0870 9012999
NJB Shocks
Essex
T: 01206 768392
Oily Rag Clothing
Gloucestershire
T: 01242 239571
Oset Bikes UK
East Sussex
T: 08432 892890
NEO DISTRIBUTION
Nolan
Motogear Ltd
T: 01536 485484
Omega Tools
Cumbria
T: 01539 739733
Osram
Berkshire
T: 01744 812221
Norman Hyde
Warwickshire
T: 01926 312 119
On Two Wheels
Glamorgan
T: 08712 009 030
Oulton Park
Cheshire
T: 01829 760 301
Norman Motorcycle Equipment
Essex
T: 01268 710946
One Industries
T: 01404 549 696
Overland Custom
Derbyshire
T: 01773 608489
Blue Diamond House
Stirling Way
Market Deeping
Peterborough, PE6 8AS
T: 01778 349 333
F: 01778 348 080
UK Distributor of:
Nitro Racing
T: 01768 483 786
Onestyle (t/a OSX)
London
T: 0207 702 2288
Norton Motors
Staffordshire
T: 01889 586557
NRP Greater Manchester
T: 0161 832 8646
O
Oakley UK
Hertfordshire
T: 01462 475475
Oakmain
Wales
T: 01495 248977
Neo-Trac
W.Sussex
T: 0870 143 1987
Nev Communications
Essex T: 01245 465241
Nevis Marketing
T: 01425 478936
Newton Equipment
Essex T: 0208 594 7990
NGK Sparkplugs (UK)
T: 01442 281000
Oberon Performance
Hampshire
T: 023 9248 1188
Onfre UK
Staffordshire
T: 44 (0)1283 537 722
Online Off Road.com
Devon
T: 01752 342407
Ontime Media
Northants
T: 01327 856161
Origin Financial Services
Greater Manchester
T: 0845 602 3676
ORO 2U
Ocean Media
London
T: 0207 7728300
Powys
T: 01597 822 666
www.oro2u.com
ORO2U stock over 100,000 hard and
soft parts for Off Road, ATV and Street
bikes. We guarantee that any order
placed before 15:00 will be dispatched
Overmarsh Engineering
Derbyshire
T: 01332 775139
Owl Sound & Voice
Staffordshire
T: 01827 60577
OXFORD PRODUCTS
Oxfordshire
T: 01993 862 300
www.oxprod.com
P
P&P Seating
W.Midlands
T: 0121 784 4001
P.A. Factors
Suffolk
T: 01502 710930
P3 Performance Engineering
Leicestershire
T: 01455 251728
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PA Promotions
Norfolk
T: 01603 487061
Paf Systems
Northamptonshire
T: 01933 403555
Pama
Cheshire
T: 0161 494 4210
Panchos Offshore Accessories
Guernsey T: 01481 240576
Paolo Tarozzi
West Sussex
T: 01273 595746
Parts Xpress
T: 0845 466 1800
Paul N. Blezard, Surrey
T: 020 8255 4237
PDQ MOTORCYCLE
DEVELOPMENTS
Berkshire
T: 01753 730043
F: 01753 440415
www.pdq1.com
Pegasus Products (Leeds)
W.Yorkshire
T: 0113 261 1586
Pegasus Speed Needs
Hampshire
T: 01489 892679
Pembrey
Carmarthenshire
T: 01554 891042
Pendragon PLC
Derbyshire
T: 01332 292777
Performance Direct
Essex T: 0800 8119349
Performance Friction (Europe)
Oxfordshire
T: 01295 21020
Performance House
Surrey
T: 01737 780880
PERFORMANCE MACHINE
T: 0161 337 4390
Performance Parts Direct
S.Yorkshire
T: 0114 2581151
PERFORMANCE PARTS LTD
Northants
T: 01327 706139
www.performanceparts-ltd.com
Performance Parts are wholesale
distributors specialising in a wide range
of high quality, high performance hard
parts from some of the biggest brands
in the industry. Brands represented
include Akrapovic, Remus and
Yoshimura exhausts. ASV unbreakable
levers, Gilles Rearsets and Controls,
Galfer Brakes, Hyperpro Suspension,
Zero Gravity and National Cycle Screens,
K&N Filters, Shido Batteries, DC Chain
& Afam Sprockets, and recently added
Ilmberger carbon fibre parts. Huge
stocks are held for next day UK delivery.
Our experienced sales staff have over
90 years combined experience with
our brands so you can be assured of a
comprehensive back up service.
Performance PR
Greater London
T: 0208 5413434
Peter Philpott Spares
Kent
T: 01303 264770
Petrolscooter
W.Midlands
T: 02476 455893
Petseal UK Ltd
Leics
T: 0844 844 1348
PFK Ling
Norfolk
T: 01379 851080
PGD Engineering
Somerset
T: 01373 464 252
Phil Ayliff Products
Warwickshire
T: 02476 343741
Phil Griffn Agencies
W.Midlands
T: 01384 873275
Piaa UK
Somerset
T: 01934 818430
Piaggio
Kent
T: 0208 2908800
Pidcock Motorcycles
Nottingham
T: 0115 946 2233
Pincus Displays
E.Sussex
T: 01273 570770
Pinewood Computer Solutions
W.Midlands
T: 0121 6976659
Piperscross
Northamptonshire
T: 01604 707 750
Pirelli Metzeler Moto UK
Staffordshire
T: 0845 6094949
Pirelli Tyres
Staffordshire
T: 01283 525252
PJ Engineering
Lincolnshire
T: 01673 858150
PJ Motorcycles Engineers
W.Midlands T: 01902 307457 PJ1 Oils W.Yorkshire T: 01924 477252 PJB SECURITY PRODUCTS
25 Parnall Rd Fishponds, Bristol Somerset, BS16 3JF T: 0117 965 9240 F: 0117 965 3263 E: [email protected] www.pjbsecurity.co.uk Design/manufacturer of motorcycle,
scooter, quad and garage door security
products. Specialist in bolt down and built-in
anchors. Sold Secure Gold approved
products include Red Alert Double
Bridge, Bullpoint, Immobiliser, Taurus
Bullring, Concave & ATV Anchors, Garage
Defenders including the NEW Secure A
Door for up and over and roller shutter
doors, Squire Ex-Caliber 16mm security
chains, NEW 19mm Untouchable security
chain and Untouchable Lock, padlocks,
Disc-Locks, Shed/ Van Hasps etc.
All enquiries welcome. Wholesale price
list available to trade customers, email
us for price list password, thirty day
terms to account holders, no minimum
order value, carriage free on net orders
over £400.00. Direct despatch to your
customer now available, next day delivery
from stock. Poeton Aptec Gloucestershire T: 01452 300800 Polar Power Batteries W.Yorkshire T: 01274 355630 Polaris Britain Warwickshire T: 01675 437240 Pole Position Racing London T: 0207 4077050 Polygon Engineering Gloucestershire T: 01452 380883 PM Tuning Lancashire T: 01524 850800 Poole Clayton Automotive Hampshire T: 0126 4334277 Portfolio UK Cheshire
T: 01625 856000 Powerbronze W.Sussex T: 01903 783222 Predator Exhausts Hertfordshire T: 01707 334050 Highlight your company entry from as little as £20. Call our sales team on 01273616040
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Pressplan Travel Hertfordshire T: 0845 6441381
Pretech Berkshire T: 01189 573123 Principal Insurance
Manchester
T: 0161 9722753
Pro Tech Suspension
Services Lancashire T: 01257 254760 Pro Twins Surrey T: 01342 892888 Pro X Racing Parts T: 0845 450 1448 Pro-Bolt Gloucestershire T: 0800 0185500 Pro-Mar Distribution West Sussex T: 01403 240473 PROBIKE
a vast range of hand tools. Exclusive
and named products: AccuMate,
Autodata, Axone, BatteryMate, Beta,
Bike-Lift, BikeTech, BikeVac, Dura, ECON,
IgnitionMate, Marolotest, MicroGas,
MI Systems, OptiMate, Pico, ProBike,
Profi, ProTech, Samoa, Schrader,
SynchroMate, Tecalemit, Tecmate, Texa,
VacuumMate.
Pro-Clean Distribution Dorset T: 01305 759 966 PROGRESSIVE SUSPENSION
T: 0161 337 4390
Promark PR & Marketing Surrey T: 01293 823890/1
Proteus Berkshire T: 0118 9737409 Proto UK Tyne And Wear T: 0191 2720777 Protyre
Hampshire
T: 01962 774437
PS International
Surrey
T: 01276 65554
Unit 4 Sterling Business Park
Salthouse Rd Brackmills Northants, NN4 7EX T: 01604 660555 F: 01604 660444 E: [email protected] www.probike.co.uk ProBike are the UK’s largest supplier of
dedicated premium quality motorcycle
tools and workshop equipment. Their
range includes hydraulic, pneumatic and
electric motorcycle lifts, digital wheel
balancers, automatic tyre changers, MoT
equipment, 3D frame/fork alignment
test rigs, dynamometers, gas analysers,
diagnostic analysers and scantools,
fuel injector testers, ignition testers,
battery reclaimers, ultrasonic cleaners,
carburettor stands, cooling fans,
exhaust extraction systems, bulk oil
supply & waste oil collection systems,
waste oil heaters, compressors,
air tools, airline equipment and
installations, workshop furniture and
tool storage systems, installation,
calibration, advice & design work, and
Pump-X (UK)
Gloucestersire
T: 01242 579362
Puncturesafe UK
Devon
T: 0870 241 3730
Putoline
Lincolnshire
T: 01778 349333
Prospeed UK
Lancashire
T: 01704 895600
Protec Q
Somerset
T: 0870 0110112
Protech Automotive UK
Berkshire
T: 0118 9312755
PUIG
QB Motorcycles
W.Midlands
T: 01384 637168
T: 01427 612536/677990
QUAD ON-LINE
Putoline
Northants
T: 01778 349 333
PVA Technical File Services
Northants
[email protected]
PWS Leicester
Leicestershire
T: 0116 261 9198
PYRAMID PLASTICS
Lincolnshire
T: 01427 612536/677990
We are specialists...........
Bestselling aftermarket motorcycle
accessories offering practical solutions
for the everyday protection problems
of both motorcycle and rider. And in
addition to that – our quality design,
materials and manufacturing are both
expected and appreciated. Pyramid
strive to achieve these goals. We
observe market trends closely, aiming
to offer innovative products that reflect
current trends. After all we operate in
a fashion market. Customers want to
express their individuality – that’s one
of the reasons they became bikers in the
first place.
We call our warehouse the ‘beating
heart’ of our business. If there’s one
thing we’ve learnt in the last 30 years,
it’s that stock sells!
Our main responsibility is to provide
you, our customer, with first class
service – without delay.
For UK sales enquiries please call David
or Jane on 01427 612536/677990
Q
Q8 Oils
W.Yorkshire
T: 0113 2350555
QB Display Cubes
Norfolk
T: 01953 889499
T: 01273 616040
www.quad-online.co.uk
The UK’s only quad and ATV- dedicated
website catering for all facets of the
industry.
Highly valued by web visitors and
advertisers alike, Quad-Online includes
latest news, calendar of events, club
listing, features, machine tests, race
reports, reviews and information.
For competitive advertising rates, call
Rod Sopp on 01273 616040.
Quad Master
Shropshire T: 01743 792355
Quadmaxx
Wales
T: 01792 860362
Quadlock UK
Somerset
T: 01963 34932
Quadro
Kent
T: 01227 720700
Quadzilla
Lincolnshire
T: 01507 522900
Quill Tradezone
Cheshire
T: 01942 721744
R
R&G
Unit 1, Shelleys Lane
East Worldham
Alton, Hampshire, GU34 3AQ
T: 01420 89007
www.rg-racing.com
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R&S Performance Centre
Nottinghamshire
T: 01909 482670
Ray Archer
Tyne & Wear
T: 0191 2701393
Racebikebitz
Hertfordshire
T: 01763 249807
Reactive Suspension
Yorkshire
T: 01347 811 529
Race By Design
Surrey
T: 01342 833999
Readspeed Scooters Ltd,
Worcester
T: 01299 828037
Race Fit
Derbyshire
T: 01629 735 071
Rebel Dogg MCT School
Oxfordshire
T: 01295 270785
Race FX
T: 01254 311 222
Race Plain
Wiltshire
T: 01722 743989
Redwing Shoe Co
Essex
T: 01702 712990
Reevu
Tyne & Wear
T: 0191 418 7755
Race Products
Lincolnshire
T: 01673 842704
Refex Racing
Essex
T: 01268 548108
Race Spec
Gloucestershire
T: 01684 299699
Reg Mills Wire Wheels
Dorset
T: 01258 857700
Racer UK
Hampshire
T: 07802 831781
Regina International UK
Lancashire
T: 01254 661116
Racing Lines (GB)
Derbyshire
T: 01332 331716
Reivers Wholesale
Cumbria
T: 01697 343240
Rage Motorsport
Bedfordshire
T: 01582 477477
Renntec
Dorset
T: 01202 826722
Ramair Filters UK
Wiltshire
T: 01980 623 401
Renold Chain
Staffordshire
T: 01283 512940
Rampdale
Hertfordshire
T: 0844 8156125
Renthal
Cheshire
T: 0161 406 6399
Rapid Moto Distribution
Somerset
T: 01935 863988
Respro (UK)
London
T: 020 7721 7300
Rauf U
London T: 0208 5567403
Retail Motor Industry Federation
London
T: 0207 580 9122
REDCAT MARKETING
M A R K E T I N G
Rawland
London
T: 0208 926 8011
Rhino Dyno
Surrey
T: 020 8665 0488
L I M I T E D
T: 01273 616040
www.redcat.co.uk
REDCAT MARKETING LTD
Redcat Marketing Limited is a full
industry-specialist marketing and PR
service agency offering advertising, PR,
design/print, website, press relations and
copy writing services.
Redcat is the publisher of Motorcycle
Trader, which is supported by Trader Daily
News; an electronic newsletter containing
pertinent industry and business news
snippets and distributed to just over
7,000 trade and industry recipients.
Redcat also supports the Quad and ATV
industry with a topical news and featureled website; www.quad-online.co.uk
Redcat services a number of international
and UK-based clients and, with a fixed
price fee, specialist knowledge and
unequalled contacts database, offers
a low cost and direct route to the
motorcycle trade, press and industry.
Remit Training
Nottingham
T: 01623410033
Retail Motor Industry Training
REMIT
T: 0115 975 9550
Rev and Go
Nottinghamshire
T: 07808 770368
Rev Gomm
W.Midlands
T: 0121 3604279
Rhino Goo
Wales
T: 07951 5603290
Rhino Protect
London T: 0870 803 0187
RHT Marketing
W.Yorkshire
T: 01924 477252
Riders Offshore
Guernsey
T: 01481 258520
Riders (Yeovil) Ltd
Somerset
T: 01935 421681
Rieju
Lincolnshire
T: 01522 589121
Rizoma
Italy
T: 0039 0331 242020
Ride Out for Spinal Research
Surrey
T: 01483 898786
Rider Support Services
London
T: 020 8246 4900
Riders For Health
Northamptonshire
T: 01327 300047
RK Sports
Tyne & Wear
T: 0191 2612241
REV’IT Sport International
The Netherlands
T: +31-412 696740
RIP N ROLL
T: 01483 425506
Revs Suspension
W.Midlands
T: 0121 501 3321
RNT Fastners
Derbyshire
T: 01332 738646
RH Claydon
Suffolk
T: 01284 700748
Roadsure Insurance
Northamptonshire
T: 0808 1601045
Rhencullen
Leicestershire
T: 01455 890345
Road Racing Ireland
N.Ireland
T: 02891 828 211
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Rob Hunter & Co
Somerset
T: 01749 880615
Robinson Foundry
Kent
T: 01227 454366
Rockingham
Northamptonshire
T: 01536 500500
ROCK OIL CO
Cheshire
T: 01925 636191
www.rockoil.com
ROLAND SANDS DESIGN
T: 0161 337 4390
Rolls Racing Designs
Cornwall
T: 01566 774395
ROOF HELMETS
Neo Distribution
T: 01778 349 333
F: 01778 348 080
Roy Collins Motorcycle Security
Co.Durham
T: 0191 378 2142
Roy Thersby Wire Wheel Services
Cleveland
T: 01642 612784
RS Motorbike Paint
S.Yorkshire
T: 01226 241126
RS WORKSHOP EQUIPMENT
Unit 28 Barnwell Manor
Industrial Est
Barnwell, Peterborough
Cambs, PE8 5PL
T: 01832 741007
F: 01832 741008
E:sales@rsworkshopequipment.
co.uk
www.rsworkshopequipment.co.uk
The trade’s leading supplier of
premium workshop equipment. Our
comprehensive range of dedicated
Motorcycle workshop equipment
includes electro hydraulic and hydraulic
motorcycle lifts, scissor jacks, ATV lifts,
Mot equipment, brake testers, headlight
testers, laser alignment, static and
dynamic wheel balancers, automatic
tyre changers, exhaust extraction
systems, gas analysers, diagnostic
fault code readers, paddock stands,
compressors, static benches, parts
washers, airline ring mains, oil lube
systems, waste oil drainers, pillar drills,
presses, off set carb adjusters, chain
breakers, vacuum gauges, hand tools,
spare parts, service, service contracts,
installations, fnance, Mot drawings,
site inspections, building work and
unlimited advice. Demonstration and
training facilities. Balco, John-Bean,
Motomoclós, Durnbury, Protec, Texa
Axone, Accu-Track, Sealey, Samoa.
Scooters-R-Us
Kent
T: 01892 730407
Sidecar Moto Cross Association
Berkshire
T: 0118 961 7458
Scorpion Automotive
Lancashire
T: 01257 249928
SIDI
(Feridax 1957)
West Midlands
T: 01384 413841
Scorpion Exhausts
Derbyshire
T: 01773 744123
Scotfactors
Angus
T: 01382 461441
Sifam
Leicestershire
T: 07754 144797
Sigma Performance
Kent
T: 07881 820748
Scott Leathers
Co Durham
T: 01833 638913/08833
Silkolene Lubricants
Staffordshire
T: 01782 203 700
Scottoiler
Glasgow
T: 0141 955 1100
Silverstone
Northamptonshire
T: 0844 372 8200
RSR Moto
East Yorkshire
T: 01482 627476
Screenfow Manufacturing
Dorset
T: 01202 528153
Sinnis International (UK)
E.Sussex
T: 01273 506 306
Rush Racing
Devon
T: 01404 549696
Sealey Group
Suffolk
T: 01284 757 500
Skidmarx UK
Dorset
T: 01305 780808
Seaton Tuning
T: 01206 866 400
SLD UK
Lincolnshire
T: 01522 691244
S
S.O.S Motorcycle Recovery
Lincolnshire
T: 08442 484 858
SamcoSport
Mid Glamorgan
T: 01443 23846
Sammy Miller Museum
Hampshire
T: 01425 616644
Santander Consumer Finance Surrey
T: 0871 200 4250
Schuurman (UK)
Peterborough
T: 01778 561 061
Schwalbe
Shropshire
T: 01952 602680
Scooteria
Dorset
T: 07764 474952
Shell UK Oil Products
Greater Manchester
T: 0800 7318888
Shift Europe
Tyne & Wear
T: 0191 4876300
Shippey PR
Devon
T: 01548 821778
Shmuc
T: 0754 556 1521
Shoei
West Midlands
T: 01384 413841
Shop Offshore
Guernsey
T: 01481 266415
Showtrax International
Bedfordshire
T: 01234 709966
Slick Fairings
Norfolk
T: 08000 434099
Slick Marketing
Oxfordshire
T: 01235 530689
Slinky Glide
West Sussex
T: 01273 595746
Slipstream Tuning
Kent
T: 01732 743248
Slow Gold
West Glamorgan
T: 01656 746984
Smalley Cross Scooter Centre
Derbyshire
T: 01332 881882
Smartwater Europe
Shropshire T: 0870 242 8899
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SMC GB
Devon T: 01626 335764
Smiler Racing and Fabrications
Norfolk
T: 01493 369834
Smiths Services
Yorkshire
T: 01977 668256
Snetterton
Norfolk
T: 01953 887 303
Snobs Ultimate Customs
London
T: 0208 5668881
SolarTrack PLC
Essex
T: 01245 249382
Sold Secure
Northants
T: 01327 264687
Solent (UK)
Hampshire
T: 02392 505322
Sonic Communications
W.Midlands
T: 0121 7814400
Sorrymate.com
Cheshire
T: 0845 676 9077
SOS M/C Recovery
T: 08442 484858
Sound Distribution
Lancashire
T: 01942 604616
SP Engineering
Somerset
T: 01373 474 740
Spec Racing
France
T: 0033 546 979999
Storm Waterproofng (UK)
Derbyshire
T: 01773 521 309
Supertracker
Hampshire
T: 023 8044 3325
Specialised Exhausts Systems
Surrey
T: 020 8648 7486
Stradway Vending
Worcestershire
T: 01299 250007
Stuff 4 Bikes
S.Yorkshire
T: 01302 881919
Surf & Turf
Cheshire
T: 01925 819608
Specials Scotland
Strathclyde
T: 0141 954 4225
Specialty Sports Europe
W.Midlands
T: 02476 705444
Speedaway
W.Midlands
T: 0121 559 1270
Speedycom Performance
Derbyshire
T: 01298 816 633
SPIDI
W.Midlands
T: 01384 413841
Spitfre Products
Cheshire
T: 01565 632991
Sport & Leisure 2
Lincolnshire
T: 01522 868204
SPR Race Products
Nottinghamshire
T: 01159 216958
Sprint Manufacturing
Wiltshire
T: 01985 850821
Stan Stephens Two Stroke Centre
Kent
T: 01732 760337
Spada
West Midlands
T: 01384 413841
Staniforth Motorcycle
S.Yorkshire
T: 0114 246 2027
Spares GB
London
T: 020 8540 7155
Starco GB
Staffordshire
T: 01889 571000
Spares Unlimited
N.Humberside
T: 01482 320385
Stomp UK
T: 0845 257 1056
Sparx racing
London T: 020 8553 4440
Storm Buggies
Essex
T: 01245 222529
STX Bike Gear
Kent
T: 01795 424428
Sub Zero Technology
Leicestershire
T: 0116 2402634
Sue Me
T: 01707 852 244
Suffolk Wheel Building
Suffolk
T: 01473 745380
Suzuki GB
Buckinghamshire
T: 01908 336600
Swen (Europa)
S.Yorkshire
T: 0114 245 0377
Swift Chain
West Sussex
T: 01273 595746
Swinton
Manchester
T: 0800 0687988
T
Suitrak
Bedfordshire
T: 0783 443 9005
T-Trac UK
W.Sussex
T: 01902 746972
Sumi Trading
The Netherlands
T: 0031 71 5120866
TA Engineering Supplies
Lincolnshire
T: 01724 763773
Suomy UK
Herefordshire
T: 01531 631272
Talon Engineering
Somerset
T: 01935 471508
Supamotos UK
Cambridgeshire
T: 01733 579130
Tay Trading International
Shropshire
T: 01952 580500
Superbike Magazine
Surrey
T: 0207 608 6511
Tecalemit Garage Equipment Devon
T: 01752 219111
Superbike Rental
Essex
T: 01277 366602
Superchips
Buckinghamshire
T: 01280 816781
Supermoto International Magazine
Cambridgeshire
T: 01945 772082
Supersprox
Powys
T: 01531 631266
Techno-Weld
Oxfordshire
T: 01993 851028
Technology In Motion
London
T: 020 89449919
Tecstar
Cambridgeshire
T: 01480 399499
Terry Shepherd Tuning
Lancashire
T: 01695 574454
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TEXA UK
Titanium International
W.Midlands
T: 0121 789 5764
Lancashire
T: 01282 606787
Trail Tech Products
Galashiels
T: 01896 753111
Thatcham
Berkshire
T: 01635 868855
Thaw
Leicestershire
T: 0116 257 0088
The Bike Insurer
T: 0870 2258207
The Funding Corporation
Cheshire
T: 01244 625600
The Institute of the Motor Industry
Hertfordshire
T: 01992 511521
The M Partnership
Worcestershire
T: 01584 881651
The Monogram Group
Oxfordshire
T: 01295 768903
The Performance Company
Northamptonshire
T: 08450 603020
The Tool Connection
Warwickshire
T: 01926 818196
Thermofash UK
Warwickshire
T: 01295 771088
Thoroughbred Covers
W.Yorkshire
T: 01132 795079
Three Bond
Buckinghamshire
T: 01908 285000
Three Cross Motorcycles
Dorset T: 01202 810 100
TJ Wassell
Staffordshire
T: 01543 428614
Tomahawk Tyres
W.Midlands
T: 0121 777 4520
Top Shot Jackets
Cheshire
T: 01260 270763
Torco Racing Oils
E.Yorkshire
T: 01377 236170
Torque Bike – Motorcycle Trade
Insurance
Norwich
T: 0845 467 8737
Total UK
W.Yorkshire
T: 01977 636200
TR Distribution
Leicestershire
T: 0116 2750719
Tracker Network (UK)
Middlesex
T: 01895 234567
Trade Bikes
Hampshire
T: 023 92 639372
Trade Direct
S.Yorkshire
T: 01142 570111
Tradeck
Cheshire
T: 0870 7580250
Traderbike
Tyne & Wear
T: 01207 271600
TradeZone(Quill Exhausts)
Cheshire
01942 721 744
Trail Riders Fellowship (TRF)
Shropshire
T: 01782 833222
TRANAM
TranAm Ltd incorporating
Headlynz Ltd
New Forest, Hampshire
T: 01425 620580
F: 01425 621915
www.tranam.co.uk
World Class Brands. TranAm have been
bringing premium motorcycle clothing
and parts to the UK for nearly 40 years
and in that time we have established
an unrivalled portfolio of brands such
as Schuberth helmets, Rukka clothing,
Scorpion Helmets, Dr Martens boots,
Bering clothing and DP brakes. These
exclusive brands are backed up with a
dedicated sales team, a slick customer
service programme, a simple to use
online ordering system, extensive
product training, premium display
stands and POS, next day delivery, an
extremely high pick rate and tailored
brand marketing campaigns.. What are
you waiting for?
Tri-Sphere megaMAX
Stafford
T: 01785 282864
Triumph Motorcycles
Leicestershire
T: 01455 251700
Trophy UK
Conwy
T: 01745 823333
True Track Software
Staffordshire
T: 01782 338743
TRW
Wrexham
T: 01978 667800
TTS Performance Parts
Northamptonshire
T: 01327 858212
Tucano Urbano
London
T: 0203 5295301
Transatlantic Trading Co
London
T: 0870 2005511
Tuffmap
Isle of Man
T: 0870 7477176
Trellesport
Cornwall
T: 01288 350588
Turn A Bikesystem
Middlesex
T: 020 8866 0126
Trev’s Custom Services
W.Midlands
T: 024 76 448811
Twinshock MX Association
Cumbria
T: 01229 463805
Tri-Peek International
Essex
T: 01799 524098
Two Brothers Racing
W.Yorkshire
T: 0113 2383708
Trials & Motocross News
Lancashire
T: 01524-385980
Two Extreme
Worchester
T: 0845 609 4311
Trikebitz.com
Somerset
T: 01460 30170
Two Wheel Centre
Nottinghamshire
T: 01623 627 600
Tri-Motive
Glamorgan
T: 01792 578500
Two Wheelers International
Denbighshire
T: 01978 869513
Triple A Racing
Greater Manchester
T: 0844 826 0528
Two Zero Products
T: 01763 275 842
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VE (UK)
TWS GB
Herefordshire
T: 01531 631266
Tyre Link (UK)
Staffordshire T: 01827 62174
Tyreart Products
Kent
T: 01474 872924
Tyresonline.net
W.Midlands
T: 0845 2601600
U
UBL Distribution
London
T: 020 8655 2225
UKEco Scooters
Wirral
T: 0800 141 2568
Ultimate Parts
Nottingham
T: 0115 9216668
Utag
Hampshire
T: 08452 637313
V
V2 Mal Northamptonshire T: 08700 677617 V60 Racing Surrey T: 01932 353 020 Vac-Bag Products Northamptonshire T: 01832 733115 VANCE & HINES
T: 0161 337 4390
Varta Automotive Batteries Buckinghamshire T: 01753 480610
Unit 3C Sheet Stores
Estate Off Fields Farm Road Long Eaton Nottingham NG10 4AU T: 0115 946 2991 F: 0115 946 9292 E: [email protected]
www.ve-trade.com
VE (UK) has been wholesaling and
supplying Scooter performance parts,
standard replacement parts, and
scooter accessories for over 25 years.
VE not only supply parts for Scooters,
but also for Moto 50/125 (lightweight
m/cycles), Quad/ ATV machines, and
now a full range of mechanical spares
for the Ape’ 3 wheelers. VE (UK) are
the main series sponsor for the Malossi
Piaggio Ape’ World Championships,
which VE have sponsored since its
inception.
VE is the exclusive importers for Malossi
performance products, Giannelli scooter
exhausts, Mazzucchelli crankshafts,
NZI helmets, Corazzo scooter clothing,
NewFren friction equipment, LeoVince
scooter exhausts, Faco scooter
accessories, Ventico drive belts, Dunlop
scooter tyres, Scorpion scooter exhaust
systems, FAR mirrors.
VE is also a leading wholesaler/
importer for many top brands including:
Dellorto, Polini, TNT, Athena, Pinasco
Performance Parts, Top Racing, Vicma,
Pinasco, Franspeed, Artek, Schwalbe,
and Buzzetti.
VE offers the following services to their
extensive dealer network:
Carriage FREE on all invoices over £50
nett, fast Drop Shipping service, a new
volume discount on a wide range of
parts, and importantly low trade prices.
The VE exclusive ‘trade only” web portal
at www.ve-trade.com offers 24/7/365
access, with instant stock check, online
chat is available to assist dealers,
technical support, place your orders
online, view VE newsletters, and to help
with quotes there are trade & retail
prices. VE also provides “FREE” their
complete parts database with images
for your company’s website online store.
All in all, VE offers a package to give
you confidence that you are getting the
best in service, and importantly, the top
scooter brands.
Vectrix Hampshire T: 01962 777600 Vee Rubber
Kent
T: 01322 526236
Verteci.com
Square Tomato
Herts
T: 0845 2020088
Veta UK
West Yorkshire
T: 01535 655970
Victory Motorcycles
Warwickshire
T: 01675 437240
Villiers Services
West Midlands
T: 01384 265797
Vintage Motorcycle Club
Staffs
T: 01283 540557
Visorvision Ltd
Befordshire
T: 07917 518993
Vemar UK Direct
Cumbria
T: 07785 247 021
Visordown
London
T: 0207 8438806
VMAXBITZ
See Digital Speedos
T: 01564 775522
M: 07967676703
www.vmaxbitz.com
W
Walker Exhaust Silencers
Powys
T: 01874 623030
Walmsleys Commercial
Insurance Brokers
Wigan
T: 0845 224 7952
Warn
West Midlands
T: 01384 895700
Wassell
Lincoln
T: 01522 888444/8
Watsonian Squire
Glos
T: 01386 700907
WD-40 Company
Milton Keynes
T: 01908 555400
Weaving Machinery
Worcs
T: 01386 49155
Weise Clothing Co
Bristol
T: 0117 971 9200
Weldtite Products
North Lincs
T: 01652 660000
Welwyn Tool Group
Herts
T: 01707 331111
Westcountry Windlings
Essex
T: 01279 731172
West Performance
Isle of Man
T: 0871 6661360
VMD Vision Marketing & Distribution
Clwyd
T: 01492 541004
WestCo Batteries
Northants
T: 01536 484 009
Vortex
Hants
T: 023 9250 3423
What Bike?
Peterborough
T: 01733 468000
VSJ
Cumbria
T: 017684 83786
Wheeldon Off-Road Centre
S.Devon
T: 01548 821 784
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Wholesale Motorcycle
Coventry
T: 02476 333319
WP Suspension
Suffolk
T: 01284 752102
Wilby
HaliF
T: 01422 358 525
Wulfsport International
Cumbria
T: 01900 873456
Wilstow
Suffolk
T: 01284 852001
Wiz Racing Products
Somerset
T: 01278 662146
Wurth UK
Kent
T: 0208 319 6000
WK Bikes
Lincolnshire
T: 01507 522900
XYZ
X-Lite
Northants
T: 01536 485484
Yamaha Motor UK
Surrey
T: 01932 358000
WMD
World’s End Motorcycles
Distribution
Unit 7 Grange Rd Ind Est
Albion St , Southwick
West Sussex
T: 01273 595746
www.wmd-online.com
WMD is still the UK’s fastest growing
motorcycle parts distributor. A vast
range of quality replacement parts,
easy online ordering via a secure trade
only website which offers everything
a motorcycle workshop could need
means that an account with WMD
is a necessity for most industry
professionals. We stock brake pads,
drive chains, clutches, brake lines,
filters, sprockets, exhausts, tyres,
lubricants, spark plugs, batteries,
cables, fork stanchions, levers,
mirrors and shocks. Next day delivery
as standard with a pre 10am option
too, we offer great margins, an OE part
finder, and of course, our legendary
free note pads! Why go elsewhere?
YSS
West Sussex
T: 01273 595746
Yuasa Motorcycle Batteries
Wiltshire
T: 01793 833555
Zion Motorsport Supplies
T: 01530 274 675
Zip Wear
Berkshire
T: 0118 9324201
Zircotec
Oxfordshire
T: 01235 434320
Zontes
Kent
T: 01227 720700
Wolf Racing Exhausts
Leighton Buzzard
T: 0870 7410667
World Of QB Carbon
Notts
T: 01949 845172
WP Motorsport
T: 02380 884088
64 March 2016
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MOTORCYCLE
TRADER
2016 EVENTS CALENDER
MARCH
12th-13th MCN Scottish Motorcycle Show, Royal Highland Centre, Edinburgh.
www.scottishmotorcycleshow.com
APRIL
15th-18th MCN Live, Butlins, Skegness, Lincolnshire.
www.mcnlive.co.uk
23rd-24th International Classic Motorcycle Shows, Stafford County Showground,
Staffordshire.
www.classicbikesshows.com
MAY
14th-15th MCN Festival of Motorcycling, Peterborough Arena.
www.mcnfestival.com
SEPTEMBER
2nd-3rd The 23rd Eurojumble, Netley Marsh, near Southampton.
OCTOBER
5th-9th Intermot Motorycle Show, Koelnmesse, Cologne, Germany.
www.intermot-cologne.com
15th-16th Classic Motorcycle Mechanics Show, Stafford County Showground,
Staffordshire.
27th-30th The International Dirt Bike Show, Stoneleigh Park, Warwickshire.
www.dirtbikeshow.co.uk
NOVEMBER
29th-27th Motorcycle Live, NEC, Birmingham.
www.motorcyclelive.co.uk
NORMOUS NEWARK AUTOJUMBLES
31ST January, 28th February, 17th April, 5th June, 3rd July, 7th August, 25th September,
23rd October, 20th November, 11th December
Newark Showground
www.newarkautojumble.co.uk
March 2015 65
p065 calendar.indd 65
29/02/2016 15:03
Notes from
the underground
Having grown old enough to qualify for free public
transport, Mark Williams has found yet another excuse
for delaying his purchase of a city-going motorcycle
End User
R
Mark Williams
has been writing
about bikes
for over 45
years. He was
the founding
editor of Bike
magazine.
ecent columns have
found me considering,
but inevitably not
actually, buying a brand
new motorbicycle. Which
at the start of last autumn I
had every intention of doing
because then I had a bit of
money saved. Having not
owned one for a few years, I
felt it was time to get myself
a city runabout
again. And,
as my reader
may recall, I
pondered long
and quite hard
as to what I
should buy, the
upshot of which
was that it should be a) brand
new, and b) a scooter.
But here we are in
mid-February and I still
haven’t whacked my money
down and got astride a
nice new Yamaha Vity or
an even cheaper Lexmoto
Dart, but is this merely
a case of chickening out
or a consequence of the
consummate wisdom for
which I am legendary? Well,
before you jump to the most
obvious conclusion, consider
this:
I spend somewhere
between a third and a half of
my time working in London,
which should explain the
scooter option, but since
the middle of November
last year, it’s rained on
almost all of my London
days. Even on a bike with
a bit of weather protection,
riding round the pot-holed,
badly-drained roads of our
capital city would have been,
well, not much fun. Through
my old codger’s rose-tinted
spectacles, fun is what bikery
should be.
Note the ‘old codger’
reference, because that’s also
become a bit if an issue – but
not, I hasten to point out,
in the sense of getting too
old and possibly too infirm
to bestride a bike. No, the
thing of it is that I’ve now got
sorely depleted by the pesky
business of trying to complete
the ‘street-tracker’ I began
trying to fashion out of an
ancient Honda CB400N the
previous winter.
It is of course axiomatic
that this project bike will take
far longer and cost far more
than one anticipates. Indeed,
this little devil has, at the
time of writing,
exactly doubled
in time taken and
spons expended,
with little sign of
it ending there.
Added to
which, thanks
to an eagle-eyed
journo friend in America
and shipping specialists
DK Motorcycles, I ended up
importing a near immaculate,
1984 Honda VT500 Ascot
whose street-tracker styling
was the inspiration for the
pig’s ear I’m trying to turn
into a silk purse. Buying the
original is probably what I
should’ve done at the outset.
I couldn’t even leave the
Ascot alone, though, electing
to replace the unattractive
square headlamp, instrument
panel and shielding with
items that suit it better
aesthetically but which
had to be custom- and thus
expensively-made for it. D’uh.
My wallet has been left
woefully depleted and my
ambitions for a new machine
pretty much stymied, which
is maybe just as well, for the
only scooter dealer within a
bus ride’s distance has just
closed down – another nail in
the coffin of my two-wheeled
urban mobility dream. ■
“Once summer arrives, a scooter
or proper small-capacity bike may
again appeal more than travelling
in a packed, sweaty underground
sardine can”
a Freedom Pass, which nice
Mayor Boris offers to all of
us of pensionable age, thus
enabling buckshee travel on
the London Underground,
Overground and buses. As
most of my urban travel
involves dashing in and
out of the city centre where
parking a bike is a pain the
bum and no longer especially
cheap, a Freedom Pass and a
tube station but five minutes
trudge from my house is a bit
of a no-brainer.
Fun vs funds
But yes, when this foul,
climatically-changed winter
is finally behind us, the
days longer and, dare I say
it, sunnier, a zippy little
scooter or a ‘proper’ small-ish
capacity bike may once again
appeal more than travel in a
packed, sweaty underground
sardine can. But that’s sadly
not the end of my dilemma
because since the winter
began, my savings have been
66 March 2016
p066_end user_dB.indd 66
29/02/2016 15:02
THE DIRECTORY V-Z www.motorcycletrader.net
Wholesale Motorcycle
Coventry
T: 02476 333319
WP Suspension
Suffolk
T: 01284 752102
Wilby
HaliF
T: 01422 358 525
Wulfsport International
Cumbria
T: 01900 873456
Wilstow
Suffolk
T: 01284 852001
Wiz Racing Products
Somerset
T: 01278 662146
Wurth UK
Kent
T: 0208 319 6000
WK Bikes
Lincolnshire
T: 01507 522900
XYZ
X-Lite
Northants
T: 01536 485484
Yamaha Motor UK
Surrey
T: 01932 358000
WMD
World’s End Motorcycles
Distribution
Unit 7 Grange Rd Ind Est
Albion St , Southwick
West Sussex
T: 01273 595746
www.wmd-online.com
WMD is still the UK’s fastest growing
motorcycle parts distributor. A vast
range of quality replacement parts,
easy online ordering via a secure trade
only website which offers everything
a motorcycle workshop could need
means that an account with WMD
is a necessity for most industry
professionals. We stock brake pads,
drive chains, clutches, brake lines,
filters, sprockets, exhausts, tyres,
lubricants, spark plugs, batteries,
cables, fork stanchions, levers,
mirrors and shocks. Next day delivery
as standard with a pre 10am option
too, we offer great margins, an OE part
finder, and of course, our legendary
free note pads! Why go elsewhere?
YSS
West Sussex
T: 01273 595746
Yuasa Motorcycle Batteries
Wiltshire
T: 01793 833555
Zion Motorsport Supplies
T: 01530 274 675
Zip Wear
Berkshire
T: 0118 9324201
Zircotec
Oxfordshire
T: 01235 434320
Zontes
Kent
T: 01227 720700
Wolf Racing Exhausts
Leighton Buzzard
T: 0870 7410667
World Of QB Carbon
Notts
T: 01949 845172
WP Motorsport
T: 02380 884088
64 March 2016
29/02/2016 15:22
MOTORCYCLE
TRADER
2016 EVENTS CALENDER
MARCH
12th-13th MCN Scottish Motorcycle Show, Royal Highland Centre, Edinburgh.
www.scottishmotorcycleshow.com
APRIL
15th-18th MCN Live, Butlins, Skegness, Lincolnshire.
www.mcnlive.co.uk
23rd-24th International Classic Motorcycle Shows, Stafford County Showground,
Staffordshire.
www.classicbikesshows.com
MAY
14th-15th MCN Festival of Motorcycling, Peterborough Arena.
www.mcnfestival.com
SEPTEMBER
2nd-3rd The 23rd Eurojumble, Netley Marsh, near Southampton.
OCTOBER
5th-9th Intermot Motorycle Show, Koelnmesse, Cologne, Germany.
www.intermot-cologne.com
15th-16th Classic Motorcycle Mechanics Show, Stafford County Showground,
Staffordshire.
27th-30th The International Dirt Bike Show, Stoneleigh Park, Warwickshire.
www.dirtbikeshow.co.uk
NOVEMBER
29th-27th Motorcycle Live, NEC, Birmingham.
www.motorcyclelive.co.uk
NORMOUS NEWARK AUTOJUMBLES
31ST January, 28th February, 17th April, 5th June, 3rd July, 7th August, 25th September,
23rd October, 20th November, 11th December
Newark Showground
www.newarkautojumble.co.uk
March 2015 65
p065 calendar.indd 65
29/02/2016 15:03
Notes from
the underground
Having grown old enough to qualify for free public
transport, Mark Williams has found yet another excuse
for delaying his purchase of a city-going motorcycle
End User
R
Mark Williams
has been writing
about bikes
for over 45
years. He was
the founding
editor of Bike
magazine.
ecent columns have
found me considering,
but inevitably not
actually, buying a brand
new motorbicycle. Which
at the start of last autumn I
had every intention of doing
because then I had a bit of
money saved. Having not
owned one for a few years, I
felt it was time to get myself
a city runabout
again. And,
as my reader
may recall, I
pondered long
and quite hard
as to what I
should buy, the
upshot of which
was that it should be a) brand
new, and b) a scooter.
But here we are in
mid-February and I still
haven’t whacked my money
down and got astride a
nice new Yamaha Vity or
an even cheaper Lexmoto
Dart, but is this merely
a case of chickening out
or a consequence of the
consummate wisdom for
which I am legendary? Well,
before you jump to the most
obvious conclusion, consider
this:
I spend somewhere
between a third and a half of
my time working in London,
which should explain the
scooter option, but since
the middle of November
last year, it’s rained on
almost all of my London
days. Even on a bike with
a bit of weather protection,
riding round the pot-holed,
badly-drained roads of our
capital city would have been,
well, not much fun. Through
my old codger’s rose-tinted
spectacles, fun is what bikery
should be.
Note the ‘old codger’
reference, because that’s also
become a bit if an issue – but
not, I hasten to point out,
in the sense of getting too
old and possibly too infirm
to bestride a bike. No, the
thing of it is that I’ve now got
sorely depleted by the pesky
business of trying to complete
the ‘street-tracker’ I began
trying to fashion out of an
ancient Honda CB400N the
previous winter.
It is of course axiomatic
that this project bike will take
far longer and cost far more
than one anticipates. Indeed,
this little devil has, at the
time of writing,
exactly doubled
in time taken and
spons expended,
with little sign of
it ending there.
Added to
which, thanks
to an eagle-eyed
journo friend in America
and shipping specialists
DK Motorcycles, I ended up
importing a near immaculate,
1984 Honda VT500 Ascot
whose street-tracker styling
was the inspiration for the
pig’s ear I’m trying to turn
into a silk purse. Buying the
original is probably what I
should’ve done at the outset.
I couldn’t even leave the
Ascot alone, though, electing
to replace the unattractive
square headlamp, instrument
panel and shielding with
items that suit it better
aesthetically but which
had to be custom- and thus
expensively-made for it. D’uh.
My wallet has been left
woefully depleted and my
ambitions for a new machine
pretty much stymied, which
is maybe just as well, for the
only scooter dealer within a
bus ride’s distance has just
closed down – another nail in
the coffin of my two-wheeled
urban mobility dream. ■
“Once summer arrives, a scooter
or proper small-capacity bike may
again appeal more than travelling
in a packed, sweaty underground
sardine can”
a Freedom Pass, which nice
Mayor Boris offers to all of
us of pensionable age, thus
enabling buckshee travel on
the London Underground,
Overground and buses. As
most of my urban travel
involves dashing in and
out of the city centre where
parking a bike is a pain the
bum and no longer especially
cheap, a Freedom Pass and a
tube station but five minutes
trudge from my house is a bit
of a no-brainer.
Fun vs funds
But yes, when this foul,
climatically-changed winter
is finally behind us, the
days longer and, dare I say
it, sunnier, a zippy little
scooter or a ‘proper’ small-ish
capacity bike may once again
appeal more than travel in a
packed, sweaty underground
sardine can. But that’s sadly
not the end of my dilemma
because since the winter
began, my savings have been
66 March 2016
p066_end user_dB.indd 66
29/02/2016 15:02
The essential guide to the motorcycle trade and industry
New Vehicle Registration Statistics in the UK for
01 JANUARY - 31 JANUARY 2016
Highest registering
model this month
within each style
Registrations by Style 2016 vs 2015
Lexmoto Scout 49
Derbi Senda Xtreme DRD SM50
42
13
Honda CRF1000
Harley-Davidson Sportster N883
Honda CB125F
Honda PCX125
BMW R1200RS
Honda CBR125R
BMW R1200RT
Honda CRF250L
115
46
127
132
25
59
29
50
MOPEDS
SCOOTER
OTHER
TOTAL MOPEDS
Jan 2016
471
46
517
Jan 2015
518
44
562
% Change
-9.1
4.5
-8.0
2016 YTD
471
46
517
2015 YTD
518
44
562
% Change
-9.1
4.5
-8.0
MOTORCYCLES
ADVENTURE SPORT
CUSTOM
NAKED
SCOOTER
SPORT/TOUR
SUPERSPORT
TOURING
TRAIL/ENDURO
UNSPECIFIED
TOTAL M/CYCLES
Jan 2016
819
441
1,244
1,507
140
445
113
499
19
5,227
Jan 2015
672
348
1,146
1,185
107
464
105
434
5
4,466
% Change
21.9
26.7
8.6
27.2
30.8
-4.1
7.6
15.0
280.0
17.0
2016 YTD
819
441
1,244
1,507
140
445
113
499
19
5,227
2015 YTD
672
348
1,146
1,185
107
464
105
434
5
4,466
% Change
21.9
26.7
8.6
27.2
30.8
-4.1
7.6
15.0
280.0
17.0
SUMMARY
Total Scooters
Total Mopeds &
Motorcycles
TOTAL REGS
Jan 2016
3,774
2,015
Jan 2015
3,338
1,730
% Change
13.1
16.5
2016 YTD
3,774
2,015
2015 YTD
3,338
1,730
% Change
13.1
16.5
5,789
5,068
14.2
5,789
5,068
Registrations by Engine Band 2016 vs 2015
Highest registering
model this month
Lexmoto Scout 49
Honda PCX125
Honda CRF250L
Honda CRF1000
BMW R1200GS Adventure
42
132
50
115
49
New Motorcycle registration
statistics supplied by The Motor
Cycle Industry Association. For
more detailed information about
the motorcycle market please
contact:
Motorcycle Industry Association
1 Rye Hill Office Park
Birmingham Road
Allesley, Coventry, CV5 9AB
T: 02476 408000
W: www.mcia.co.uk
34 March 2015
14.2
ENGINE BAND
0-50cc
51-125cc
126-650cc
651-1000cc
Over 1000cc
TOTAL REGS
Jan 2016
529
2,545
968
1,026
721
5,789
Jan 2015
578
2,088
874
840
688
5,068
Major manufacturers by
brand this month
Honda
Lexmoto
Yamaha
Triumph
BMW
KTM
Piaggio
Kawasaki
Harley-Davidson
Suzuki
1,096
624
617
336
320
306
276
240
236
187
% Change
-8.5
21.9
10.8
22.1
4.8
14.2
2016 YTD
529
2,545
968
1,026
721
5,789
2015 YTD
578
2,088
874
840
688
5,068
% Change
-8.5
21.9
10.8
22.1
4.8
14.2
UK powered two wheeler market
background information
No. of motorcycles in use;
(2009) 1.3 million (2010-2014) 1.2 million
Motorcycle rider test passes;
(2011/12) 40 thousand (2012/13) 45 thousand
(2013/14) 30.5 thousand (2014/15) 34.6 thousand
Total distance travelled by motorcycle;
(2010/11) 4.7 billion km (2.9 billion miles)
(2012) 4.6 billion km (2.8 billion miles)
Motorcycle Trader, Newhaven, BN9 0EF
Tel: 01273 616040. E-mail: [email protected]
ANVIL HIRE TAG
RACING YAMAHA
BSB 2016
PUTOLINE NANO TECHNOLOGY
THE RACER’S CHOICE
DEALERS WANTED!
GET ON BOARD WITH THE
WORLD’S LARGEST RANGE OF
MOTORCYCLE LUBRICANTS
Simply contact us on,
tel: 01778 349333 or email: [email protected]
35 March 2015

motorcycle motorcycle

Transcription

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