Deliverability 201

Transcription

Deliverability 201

Deliverability 201
#amplify15
© 2015 International Business Machines Corporation
Jeff Dellapina
Deliverability and
Provisioning Manager
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Please Note:
• IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s
sole discretion.
• Information regarding potential future products is intended to outline our general product direction and it should not be
relied on in making a purchasing decision.
• The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to
deliver any material, code or functionality. Information about potential future products may not be incorporated into any
contract.
• The development, release, and timing of any future features or functionality described for our products remains at our
sole discretion.
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment.
The actual throughput or performance that any user will experience will vary depending upon many factors, including
considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage
configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve
results similar to those stated here.
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Agenda – World domination in the email space
• IP Reputation
• Deliverability Dashboard
• Transact Deliverability
• Reading Headers
• Certification
• Questions
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IP Reputation
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Reputation and Blacklist Websites
• We will look at the IP reputation of the 74.112.71.10 at the following websites:
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–
–
–
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SenderBase/Cisco
Spamhaus
Proofpoint
Symantec
SenderScore
SORBS
Sophos Labs
TimeWarner – Roadrunner
• We will look to see the if the IP is on any blacklists
– Multirbl.valli
– MX Toolbox
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SenderBase / Cisco
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Spamhaus
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Proofpoint
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Symantec
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Senderscore
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SORBS
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Sophos Labs
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TimeWarner - RoadRunner
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Multirbl.Valli
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MXToolbox
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Deliverability Dashboard
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Location of the Deliverability Dashboard
• http://portal.silverpop.com
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Deliverability Dashboard
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Silverpop Internal IP scoring
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Good Day / Bad Day
Bounce Rate
<5% = Green, 5-10% = Yellow, >10% Red, under 1000 messages = Grey
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Status Alerts
• This view shows the various status fields. The first status is the alert
status. Currently we have 2 alerts in place: Hotmail SNDS and IP
Warming completed. Look for changes in the future as we add more
alerts.
• Next up is the Whitelist status. This lists where the IP address
whitelisted. Please note whitelisting does not mean inbox
placement.
• Finally we include our blacklist status which tells you if the IP
address is listed on any blacklists.
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Please Note:
• IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s
sole discretion.
• Information regarding potential future products is intended to outline our general product direction and it should not be
relied on in making a purchasing decision.
• The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to
deliver any material, code or functionality. Information about potential future products may not be incorporated into any
contract.
• The development, release, and timing of any future features or functionality described for our products remains at our
sole discretion.
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment.
The actual throughput or performance that any user will experience will vary depending upon many factors, including
considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage
configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve
results similar to those stated here.
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Status Alerts
• This view shows the various status fields. The first status is the alert
status. Currently we have 2 alerts in place: Hotmail SNDS and IP
Warming completed. Look for changes in the future as we add more
alerts.
• Next up is the Whitelist status. This lists where the IP address
whitelisted. Please note whitelisting does not mean inbox
placement.
• Finally we include our blacklist status which tells you if the IP
address is currently listed on any blacklists.
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Status Alerts
• This view shows the SNDS ALERT.
– When this alert is received that means IP address crossed a threshold of abuse rate,
spamtraps
– In the past we created cases for each client every time this alert appeared. This
saves time as well as allowing all client’s employees the ability to see this alert.
– Scroll down to the SNDS portal to see what happened.
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VMTA Warming Status Alerts
• This view shows the VMTA Warming Alert. Once a segment is completed
we present this alert. Hovering over the alert mentions which domain is
now completed.
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IP Warming Status / Other Links
• This view shows the IP Warming Status which shows you the current max
volume you can send to each of ISPs listed. This is great to know during
ramping and before sending so you don’t suppress addresses because
you exceeded the send limit.
• The Other Links alert section takes you to the SenderScore website.
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Hotmail SNDS Portal
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Transact Deliverability
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What is Transact?
• Silverpop Transact is a separate product that utilizes the Engage platform
to handle high volume, highly personalized, event triggered messages
– SFTP, XML or SMTP
– Transact populates mailing
– Transact sends mailing
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2 Kinds of Transact Mailings
• Event Based
– Password resets
– Hotel confirmation/check-in time
– Thank you /shipping info
• Time Based
– Abandoned forms
– Abandoned shopping carts
– Cross promotion mailings
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Transact Suppression List
• Only the Silverpop Global suppression list and the email blocking list within
your ORG is used against Transact mailings.
• Bounce management and opt-outs.
• Export reports
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Transact IP Warming / Ramping
• Event based Transact doesn’t need warming because messages are sent
off individually and not in large blasts.
• Event based Transact’s high open rate allows for greater volume into the
ISP
• Time based Transact requires warming due to the large volume blasts
• Time based Transact’s lower open rate may induce ISP level throttling.
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Reading Email Headers
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Why Read Email Headers?
Reading headers tells you the path a message took to reach it’s destination.
• DNS validation
• Research a spam message
• Investigate message validity
• Determine how clients/vendors/competitors send email
Headers stand on their Head
• Read from the bottom of the header
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Sample Email Header
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A message gets sent
• Received: by mail6999.silverpop.com id h55ki419if42 for <[email protected]>;
•
•
•
•
•
•
•
Sat, 11 Apr 2015
18:34:10 +0000 (envelope-from <[email protected]>)
Date: Sat, 11 Apr 2015 14:34:09 -0400
From: [email protected]
Reply-To: [email protected]
To: [email protected]
x-mid: 10693788
List-Unsubscribe: mailto:[email protected]?subject=Unsubscri
be
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Gmail performs a DNS check
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Gmail accepts and delivers message to inbox
• Delivered-To: [email protected]
• Received: by 10.202.200.19 with SMTP id y19csp437589oif;
•
Sat, 11 Apr 2015 11:34:11 -0700 (PDT)
• X-Received: by 10.55.31.168 with SMTP id
n40mr14549631qkh.56.1428777250827;
•
Sat, 11 Apr 2015 11:34:10 -0700 (PDT)
• Return-Path: <[email protected]>
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Extra Items Inside the Header
• The Mailing ID
– x-mid: 10693788
• The Bounce Verp
– [email protected]
• List unsubscribe
– List-Unsubscribe: mailto:[email protected]?subject=Unsu
bscribe
• Some Email clients include spam rating scores in the headers. This may
aid you in determining why a message was flagged as spam.
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Spam Scoring Inside the Headers
X-Spam-Status: Yes, score=28.7 threshold=5.0
X-Spam-Report: Content Analysis details:
1.3 X_PRIORITY_HIGH
Sent with 'X-Priority' set to high
2.7 SUBJ_YOUR_FAMILY
Subject contains "Your Family"
0.6 TO_MALFORMED
To: has a malformed address
4.1 MSGID_SPAM_ZEROES
Spam tool Message-Id: (12-zeroes variant)
0.5 X_MSMAIL_PRIORITY_HIGH
Sent with 'X-Msmail-Priority' set to high
1.2 HTML_IMAGE_ONLY_02 BODY: HTML: images with 0-200 bytes of words
2.0 MIME_HTML_ONLY
BODY: Message only has text/html MIME parts
5.4 BAYES_99
BODY:
Bayesian spam probability is 99 to 100%
[score: 0.9996] 0.1 HTML_MESSAGE
BODY: HTML included in message
2.2 HIDE_WIN_STATUS
BODY:
Javascript to hide URLs in browser
4.1 MSGID_OUTLOOK_INVALID
Message-Id is fake (in Outlook Express format)
2.5 RCVD_IN_DSBL
RBL:
Received via a relay in list.dsbl.org
[<http://dsbl.org/listing?ip=80.202.114.125>]
1.0 FORGED_OUTLOOK_TAGS
Outlook can't send HTML in this format
1.0 FORGED_OUTLOOK_HTML
Outlook can't send HTML message only
X-Spam-Check: Enabled
X-Spam-Discard: Yes
X-Spam-Score: 28.7
X-Spam-Flag: Yes
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Or Someone can read it for you
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Or Someone can read it for you
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Certifications
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Silverpop Engage Certification
• Self Improvement – Add personal value / Job Search
• Product Knowledge/Features
• Currently Free to complete at your own pace
• Attend a 3 day dedicated boot-camp for faster certification
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Links
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Reputation Websites
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SenderBase
http://www.senderbase.org/lookup/?
SenderScore
https://www.senderscore.org/lookup.php?
ProofPoint
https://support.proofpoint.com/rbl-lookup.cgi?
Sophos Labs
http://www.sophos.com/en-us/threat-center/ip-lookup.aspx?
Sorbs
http://www.au.sorbs.net/lookup.shtml
SpamHaus
http://www.spamhaus.org/lookup/
Symantec
http://ipremoval.sms.symantec.com/lookup/
TimeWarner RoadRunner
http://postmaster.rr.com/amIBlockedByRR
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Blacklisting Websites
• Multirbl.Valli
•
•
•
•
•
•
•
•
•
•
•
•
http://multirbl.valli.org/lookup/
MX Toolbox
http://mxtoolbox.com/blacklists.aspx?command=blacklist
AppRiver IP lookup
http://tools.appriver.com/RblTest.aspx
AT&T IP removal
http://rbl.att.net/cgi-bin/rbl/block_admin.cgi
Barracuda IP lookup
http://www.barracudacentral.org/lookups/lookup-reputation
Barracuda IP removal http://www.barracudacentral.org/rbl/removal-request/
Cloudmark IP removal https://csi.cloudmark.com/en/reset/
JunkMail Filter IP lookup and removal http://ipadmin.junkemailfilter.com/remove.php
Lashback IP lookup and IP removal http://http://blacklist.lashback.com/
Reputation Authority
– IP lookup https://www.watchguard.com/products/reputation-authority.asp
– IP removal http://www.reputationauthority.org/lookup.php
SecureServer IP lookup and IP removal
http://unblock.secureserver.net/
Sender Score RBL IP lookup and IP removal https://www.senderscore.org/blacklistlookup/
UCEPROTECT-NETWORK IP lookup and IP removal http://www.uceprotect.net/en/rblcheck.php
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Reading Email Headers
• List of mail clients and how to display headers from Spamcop
– https://www.spamcop.net/fom-serve/cache/19.html
• Gmail link on how to read headers
– https://support.google.com/mail/answer/29436?hl=en
• Different link on how to read headers
– http://kb.mediatemple.net/questions/892/Understanding+an+email+header
• MXToolbox Header reading page
– http://mxtoolbox.com/EmailHeaders.aspxs.aspx
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Postmaster Error Pages
• ATT
•
•
•
•
•
•
•
•
•
http://www.att.com/esupport/postmaster/email-errors/
Charter
http://postmaster.comcast.net/smtp-error-codes.php
COX
http://postmaster.cox.net/confluence/display/postmaster/Error+Codes
Frontier
http://postmaster.frontier.com/error.html
Free.fr
http://postmaster.free.fr/index_en.html
GMX
http://postmaster.gmx.com/en/error-messages/
Hotmail
http://mail.live.com/mail/troubleshooting.aspx#errors
Mail.com http://postmaster.mail.com/en/error-messages/
Road Runner
http://postmaster.rr.com/error_messages
Yahoo
https://help.yahoo.com/kb/postmaster/smtp-error-codessln23996.html?impressions=true
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Tell us what
you think!
Be on the lookout for a survey in the
follow up email later this week.
We appreciate your feedback!
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Notices and Disclaimers
Copyright © 2015 by International Business Machines Corporation (IBM). No part of this document may be reproduced or transmitted in any form without written permission
from IBM.
U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM.
Information in these presentations (including information relating to products that have not yet been announced by IBM) has been reviewed for accuracy as of the date of initial
publication and could include unintentional technical or typographical errors. IBM shall have no responsibility to update this information. THIS DOCUMENT IS DISTRIBUTED
"AS IS" WITHOUT ANY WARRANTY, EITHER EXPRESS OR IMPLIED. IN NO EVENT SHALL IBM BE LIABLE FOR ANY DAMAGE ARISING FROM THE USE OF THIS
INFORMATION, INCLUDING BUT NOT LIMITED TO, LOSS OF DATA, BUSINESS INTERRUPTION, LOSS OF PROFIT OR LOSS OF OPPORTUNITY. IBM products and
services are warranted according to the terms and conditions of the agreements under which they are provided.
Any statements regarding IBM's future direction, intent or product plans are subject to change or withdrawal without notice.
Performance data contained herein was generally obtained in a controlled, isolated environments. Customer examples are presented as illustrations of how those customers
have used IBM products and the results they may have achieved. Actual performance, cost, savings or other results in other operating environments may vary.
References in this document to IBM products, programs, or services does not imply that IBM intends to make such products, programs or services available in all countries in
which IBM operates or does business.
Workshops, sessions and associated materials may have been prepared by independent session speakers, and do not necessarily reflect the views of IBM. All materials and
discussions are provided for informational purposes only, and are neither intended to, nor shall constitute legal or other guidance or advice to any individual participant or their
specific situation.
It is the customer’s responsibility to insure its own compliance with legal requirements and to obtain advice of competent legal counsel as to the identification and interpretation
of any relevant laws and regulatory requirements that may affect the customer’s business and any actions the customer may need to take to comply with such laws. IBM does
not provide legal advice or represent or warrant that its services or products will ensure that the customer is in compliance with any law.
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Notices and Disclaimers (con’t)
Information concerning non-IBM products was obtained from the suppliers of those products, their published announcements or other publicly available sources. IBM has not
tested those products in connection with this publication and cannot confirm the accuracy of performance, compatibility or any other claims related to non-IBM products.
Questions on the capabilities of non-IBM products should be addressed to the suppliers of those products. IBM does not warrant the quality of any third-party products, or the
ability of any such third-party products to interoperate with IBM’s products. IBM EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESSED OR IMPLIED, INCLUDING BUT
NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.
The provision of the information contained herein is not intended to, and does not, grant any right or license under any IBM patents, copyrights, trademarks or other intellectual
property right.
•
IBM, the IBM logo, ibm.com, Aspera®, Bluemix, Blueworks Live, CICS, Clearcase, Cognos®, DOORS®, Emptoris®, Enterprise Document Management System™, FASP®,
FileNet®, Global Business Services ®, Global Technology Services ®, IBM ExperienceOne™, IBM SmartCloud®, IBM Social Business®, Information on Demand, ILOG,
Maximo®, MQIntegrator®, MQSeries®, Netcool®, OMEGAMON, OpenPower, PureAnalytics™, PureApplication®, pureCluster™, PureCoverage®, PureData®,
PureExperience®, PureFlex®, pureQuery®, pureScale®, PureSystems®, QRadar®, Rational®, Rhapsody®, Smarter Commerce®, SoDA, SPSS, Sterling Commerce®,
StoredIQ, Tealeaf®, Tivoli®, Trusteer®, Unica®, urban{code}®, Watson, WebSphere®, Worklight®, X-Force® and System z® Z/OS, are trademarks of International
Business Machines Corporation, registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list
of IBM trademarks is available on the Web at "Copyright and trademark information" at: www.ibm.com/legal/copytrade.shtml.
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Deliverability 201

Transcription

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