Themed Cruises 2015/2016

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Malt Shop Memories Cruise, Country Music Cruise, Soul Train Cruise, Flower Power Cruise
ABOUT OUR CRUISE BUSINESS
• StarVista LIVE is a leader in Luxury Themed Cruises.
• We combine the expertise of StarVista Entertainment/Time
Life, a leading multi-channel, classic entertainment marketing
company, with the best on board logistics and production
expertise.
Star Vista Themed Cruises
• We create unique artist interactive experiences that bring fans
together to relive their favorite moments, create new memories,
and enjoy unparalleled access to the superstar artists they love
with live performances in intimate settings.
• We sail full ship luxury charters on Celebrity Cruise Line and
Holland America Cruise Line.
•  With 15 “themed” music cruises in 8 years we have served over
30,000 passionate loyal guests.
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Neil Sedaka
Kenny Rogers
Smokey Robinson
Mickey Dolenz
November 1 – 8, 2015
January 16 – 23, 2016
January 30 – February 6, 2016
February 29 – March 5, 2016
www.MaltShopCruise.com
www.CountryMusicCruise.com
www.SoulTrainCruise.com
www.FlowerPowerCruise.com
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OUR COMMUNITY INCLUDES
• Over 1.1 million StarVista LIVE cruise and Time Life consumers.
• Over 600,000 annual visitors to the StarVista LIVE cruise websites.
• A loyal, affluent customer base with superior brand loyalty. 55% of all
StarVista LIVE cruise guests are repeat travelers, with an average
cabin price point of $5,600.
• We have tens of thousands of travelers on our cruises every year, with
a targeted email database of over 300,000.
In addition, our partner, StarVista Time Life, has access to the Time
Life consumer database of over 800,000, culled from customers who
have ordered their DVD and audio products via infomercial and multitiered marketing campaigns.
• This gives us – and our partners - access to over 1 million consumers
of entertainment driven products.
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ICONIC CRUISE PROGRAMS
• Each carefully curated music-themed, full ship charter
cruise program features an incredible range of live superstar
performances from amazing artists such as, Kenny Rogers,
Smokey Robinson, The Beach Boys, Mickey Dolenz.
• The immersive experience offers many memorable artist/
guest interactions via scheduled events (i.e. Q&As, book/CD
signing, photo-ops, cooking classes, meet & greets, cocktail
receptions) as well as spontaneous onboard encounters.
• Its more than just a cruise and more than just concerts,
guests have the unique opportunity to get up close and
personal, even rub elbows with the stars they love.
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MARKETING ABILITIES
Millions of consumer impressions
• TV – :15, :30 and :60 second commercial spots
• Interest list & past guest lists per month
• Social networking, cruise site traffic
• Radio
• Print
• Live Events- ACM Party with a Cause, Grand Ole Opry, Soul
Train Awards, BET Live, Abbey Road on the River Festival,
• Email to proprietary lists
• Via our partners
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WHO ARE OUR PARTNERS
MALT SHOP MEMORIES CRUISE
COUNTRY MUSIC CRUISE
• Golden Nugget
• Grand Ole Opry
• Citibank
• Country Weekly
• XM Sirius
• Artists Websites
• Jerry Blavat Weekly Remote Broadcast
• The Villages
SOUL TRAIN CRUISE
• Centric/BET
FLOWER POWER CRUISE
• Soul Train
• Woodstock Museum/Bethel Woods Arena
• Happy Together Tour
• Abbey Road on the River Festival
• Wolfgang’s Vault
• XM Sirius Radio
• Doug Banks Syndicated Radio
• Historically Black Colleges
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THE COUNTRY MUSIC CRUISE
• Immersive country lifestyle experience
• Superstar performances, intimate settings.
• Key artists who have sailed: Kenny Rogers, Vince Gill, Martina
McBride, Charlie Pride, Patti Loveless, The Gatlin Brothers, John
Anderson, Lorrie Morgan, Darryl Worley, JoDee Messina and many
more
• Wide variety guest/artist interactive events (e.g. Grand Ole Opry, line
dancing, Gospel Hour, cooking demonstrations, autograph sessions,
meet & greets)
• Sailing on the Holland America Westerdam
• This year’s line up includes
•  Kenny Rogers
•  Randy Owens lead singer of Alabama
•  The Oak Ridge Boys
•  Mell Tillis
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DEMOGRAPHIC INFORMATION
Description: Silver Haired Foxes with cash to spend who love
classic country music
AVERAGE INCOME: $68,000 – $100,000
Average Age: 45-78
Married: 92% Married
Education: 61% College Graduate
M/F Ratio: 40% Male / 60% Female
Home Owners: 91% Own Home
Top Ten States: Florida, Texas, Canada, California, Tennessee,
Virginia, Georgia, Missouri, Pennsylvania, Illinois
Professions: Retired, Sales/Marketing, Skilled Trade,
Real Estate, Executive/Upper Management, Health Care, Technical,
Office/Clerical, Teaching/Education, Beauty
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THE HIPPEST TRIP AT SEA
• R&B superstar performances, intimate settings.
• Key Artists who have sailed: Earth Wind & Fire, Gladys Knight,
O’Jays, Patti LaBelle, Isley Brothers, Charlie Wilson, Kool & the
Gang, Frankie Beverly & Maze, Jeffrey Osborne, The Whispers,
Roberta Flack, Stephanie Mills, The Spinners, The Stylistics,
Morris Day & The Time, Regina Bell and more
• Wide variety guest/artist interactive events (Don Cornelius Tribute,
Gospel Hour, cooking demonstration, meet & greets, cocktail
receptions, original Soul Train dancers dance lessons)
• Sailing for the first time on the Celebrity Constellation
• This years line up includes:
• Smokey Robinson
• The O’Jays
• Stephanie Mills
• Billy Ocean
GLADYS KNIGHT
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DEMOGRAPHIC INFO
Description: Soulful Spenders with ample disposable income
who spend a large portion on entertainment
AVERAGE INCOME: $75,000 - $125,000
Average Age: 35-68
Education: 75% College Graduate/Advanced degree
Top Ten State: Florida, California, New York, Maryland,
Georgia, Texas, Pennsylvania, Missouri, Illinois, Virginia
Professions: Management, Business, Education, Government,
Service Fields, Health Care, Sales, Legal, Marketing/
Advertising, Production, Transportation
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ROCK & ROLL ON THE HIGH SEAS
• Rock n Roll superstar performances, intimate settings.
• Artists who have sailed: Beach Boys, Dion, Frankie Avalon, The
Temptations, Bobby Rydell, Little Anthony & The Imperials, Ronnie
Spector, Brenda Lee, Righteous Brothers
• Wide variety guest/artist interactive events (Prom Night, meet &
greets, vow renewal ceremony, line dancing, book signings, cooking
demonstration, Q&A’s)
• Sailing on the Holland America Eurodam
• This years lineup includes:
• Neil Sadaka
• Frankie Avalon
• Bobby Rydell
• The Four Tops
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DEMOGRAPHIC INFO
Description: East Coast Doo Wop Lovers who travel and reminisce.
AVERAGE INCOME: $65,000 – $98,000
Average Age: 58 - 74
Education: 54% College Graduate
Top Ten States: Florida, Pennsylvania, New York, Illinois, Texas,
California, North Carolina, New Jersey, Virginia, Maryland
Professions: Retired, Ex-Military, Education, Government, Industrial
Sales, Production, Transportation, Law
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THE GROOVIEST SHIP AT SEA
• Groovy Rock n Roll superstar performances in intimate settings
• Inaugural Sailing featuring: MICKEY DOLENZ lead singer of the
Monkees, Blood Sweat & Tears featuring BO BICE, Herman’s
Hermits featuring PETER NOONE, Jefferson Starship, The
Grass Roots, The Guess Who, MARK LINDSEY of Paul Revere
and the Raiders, The Turtles featuring FLO & EDDIE
• Wide variety guest/artist interactive events (Psychedelic 60’s
dance party, meet & greets, Q&A’s, Themed nights, Bell Bottoms
Blast, cooking demonstration)
• Inaugural Sailing on Celebrity Constellation
• Bell Bottoms, tie dyed tee shirts, peace signs, and most of all the
music...on the INAUGURAL SAILING
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DEMOGRAPHIC INFO
Description: Flower Children who love rock and roll
Average Age: 50 -69
M/F Ratio: Male 40% / Female 60%
Top Ten States: Florida, California, New York, Ohio,
Pennsylvannia, Texas, Illinois, New Jersey, Massachusetts,
Arizona
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FOR SPONSORSHIP AND CRUISE INFORMATION INQUIRIES
Michael Mitchell
Vice President
Strategic Partnerships,
Marketing & Live Entertainment
StarVista Live Entertainment / Time Life
T: 703.663.4585
E: [email protected]
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Themed Cruises 2015/2016

Transcription

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