Who Doesn`t Love An Ice Cream Party?
Transcription
Who Doesn`t Love An Ice Cream Party?
OUR story In the Beginning The story of Gifford’s Famous Ice Cream goes back to the late 1800s, when an industrious young man named Nathaniel Main from Pawcatuck, Connecticut, started a home delivery milk and ice cream business from the back of his horse-drawn wagon. Fifteen years later, Nathanial’s oldest son, Chester, got involved in the family business. Eventually, Chester’s daughter, Audrey, married her college sweetheart Randall Gifford and together they forged a splendid path that led to Skowhegan, Maine, and to the birth of Gifford’s Famous Ice Cream. Moving to Maine Randall and Audrey shared a common love of family and life’s simple pleasures that remains at the core of the family business today. They also grew up in the dairy business and from early on, were steeped in the tradition of delicious old-fashioned ice cream. After running a small milk business and ice cream shop for 17 years, they pulled up roots and moved to Randall’s home state of Maine…bringing their passion for ice cream right along with them. They purchased a small dairy in Farmington in 1971, and three years later purchased another dairy in Skowhegan, where the Gifford’s Famous Ice Cream plant remains today. The family began creating small batches of creamy ice cream using Audrey’s parents’ recipes for strawberry, peach, wild blueberry, and coffee. The first seasonal ice cream stand was opened in Skowhegan, followed by another in Farmington. Eventually, Randall and Audrey sold the milk portion of the World-class ice cream from a small town in Maine dairy business to Oakhurst Dairy. Their sons Roger and John took over the ice cream portion of the business and transformed the milk plant into a world-class ice cream factory. It quickly became clear that Gifford’s Famous Ice Cream was something truly special. Made with fresh milk and cream from local dairy farms, it had that old-fashioned, rich flavor that won the hearts of children and families alike. At the time, the business was making 10,000 gallons annually with a core of six determined employees. Eventually, Roger and John started to introduce the ice cream to a broader audience. In 1987, they carried their product across state lines and, over time, added three more ice cream stands in Bangor, Waterville and Auburn. Gifford’s Today Today, Gifford’s sells 1.7 million gallons of ice cream each year and serves more than one million cones each summer from five familyowned and operated stands. The company offers 100 unique ice cream flavors, frozen yogurts, sherbets, and sorbets. The ice cream can be found in grocery stores, independent ice cream shops, colleges, universities and restaurants all the way from Maine to the Mid Atlantic, to the Mid-West and as far West as Nevada. When you have five generations of ice cream making history behind every flavor, it’s no wonder that Gifford’s Famous Ice Cream has received its share of national and international awards. But perhaps most importantly, Gifford’s Famous Ice Cream brings you back to those carefree days when your only worry was how many more days until summer. It’s why we like to say our ice cream is a vacation from the every day. FIVE Generations of ice cream makers 1st Generation – Late 1800s Nathaniel Main starts in the dairy business. 2nd Generation – 1915 Nathaniel’s son Chester gets involved in his father’s business. 3rd Generation – 1947 Chester’s daughter Audrey Main marries her college sweetheart, Randall Gifford. Eventually, they bring their ice cream recipes and their dairy industry knowledge to Randall’s home state of Maine. 4th Generation – 1970s-1980s Audrey and Randall’s children, Arland, Donna, Roger and John, join the business. John and Roger purchase the company from their parents and decide to focus on ice cream. 5th Generation – 1990s-2010s Ryan, JC, Lindsay, and Samantha come on board, and are the new generation of Gifford’s Famous Ice Cream Family. Company Timeline Making ice cream since people had iceboxes Late 1800s Our great-grandfather, Nathaniel Main, starts a home delivery milk and ice cream business in Connecticut with a horse-drawn wagon. 1913 Refrigerators for home and domestic use are invented in Indiana. Freezers develop soon after. 1915 Nathaniel’s son Chester joins his father’s milk and ice cream business. 1947 Audrey – Chester’s daughter and Nathaniel’s granddaughter – marries Randall Gifford, her college sweetheart, who hails from Portland, Maine. 1970s 1980 1983 The first Gifford’s ice cream stand opens in Skowhegan. Followed two years later by a second stand in Farmington. The milk portion of the Gifford’s dairy business is sold to Oakhurst Dairy. John and Roger purchase the ice cream business from their parents. 1987 success elebrate c n h o J nd andall a Roger, R 2011 Audrey and R andall in Ma ine Randall and Audrey move to Maine with their four children Arland, Donna, Roger and John. They purchase a dairy in Farmington and eventually another dairy in Skowhegan where the Gifford’s Famous Ice Cream factory remains today. 2006 Gifford’s opens their third ice cream stand in Bangor. Two years later, Gifford’s purchases the former Rummel’s Ice Cream stand and mini-golf in Waterville. After a thorough remodel, it becomes the company’s fourth ice cream stand. Gifford’s opens its fifth ice cream stand in Auburn. Gifford’s expands into Maryland, Virginia and the District of Columbia with the purchase of Gifford’s Ice Cream & Candy Co. 2012 L.L. Bean chooses Gifford’s to make Muddy Bean Boots – a special edition ice cream for its 100th anniversary. 2013 2014 ifford’s launches the Outdoor Adventure G Series – a new line of six ice creams inspired by Maine’s great outdoors. Gifford’s Famous Ice Cream Truck begins rolling with the Good Times Ice Cream Tour sampling award-winning ice cream in Maryland, Virginia and the District of Columbia. an. Skowheg ctory in a f m a e cr The ice Today’s Leaders Lindsay Gifford-Skilling General Manager, Gifford’s Famous Ice Cream Lindsay Gifford-Skilling is not quite sure when it all started. She remembers from a young age, her dad would bring home old office supplies and she’d play “Gifford’s” with her friends – pretending to take orders from distributors and filling out paperwork. “I was young,” she says laughing, “but I loved everything about the company.” At 31, Lindsay is still young by most measures, but her role today has grown to that of mom, wife, and general manager at Gifford’s Famous Ice Cream. She is part of a small legion of women in Maine who are running mid-sized businesses. With a staff of 35 year-round “ ...we are taking it to the next level to make our grandparents and parents proud.” employees and sales of 1.7 million gallons of ice cream a year, her role includes oversight of operations, staff, five seasonal ice-cream stands, and an ice cream factory in Skowhegan that produces 100 flavors and distributes to hundreds of retail locations from Maine to Virginia to Nevada. “I am incredibly lucky to have my family at my side helping in the operation of this business,” says Lindsay. “We do this together.” She is quick to add that without the support of her family, the Gifford’s team, and most of all her husband Jay, she would not be able to juggle the demands of being a mom and a company leader. For Lindsay, the current challenges of managing Gifford’s are minor compared to the company’s hardscrabble beginnings. Lindsay’s dad John and her uncle Roger started Gifford’s Famous Ice Cream on a shoestring. “There were a lot of restless nights in those early years when the company had to struggle to make payroll and pay its debts.” Roger and John, the fourth generation ice-cream makers, risked it all when they purchased the ice cream portion of the dairy business from their parents and went full-steam into ice cream. For Lindsay and her siblings, every detail of these company particulars matter. World-class ice cream from a small town in Maine Eventually the company took root and solidified, and when Lindsay returned to Skowhegan, business degree in hand (with a minor in psychology) she started working for the company and eventually worked her way up to vice president of sales and marketing. “I quickly realized that I was in a male-dominated industry,” she confesses. “It was a little nerve wracking to be in sales calls with men who were my uncle’s and father’s ages. I often felt like I had pulled the wool over their eyes and it was only a matter of time before they figured out I had no idea what I was doing,” she says laughing. But Family Lindsay had more understanding of business than she gave herself credit for. She worked hard to prove herself, and eventually she began to trust her instincts and the genetic inheritance that came with being a fifth generation ice-cream maker. Today, as general manager, Lindsay intentionally seeks a healthy work/home balance, and tries to set an example for others. After she gave birth to her daughter Ava, she took 12 weeks of maternity leave, and while she arrives at the factory most days at 6 a.m., she also keeps a home office, so she can be there some days when Ava wakes up. “There are a lot of young moms in the office, I want to be a role model for them too,” she says. As a leader, Lindsay doesn’t pretend to have all the answers. “It helps to have a large family around me with deep experience. I can’t say enough about the importance of my family. At the end of the day—I know they will be there to lean on.” Lindsay says she doesn’t dwell on the fact that she’s a female leader of a manufacturing company. “I don’t think about it, I just do it.” Granted, her job requires her to make tough decisions and work long hours. But she’s also learned a few great tricks along the way: “For one, I now recognize that you want to surround yourself with a team of people who are smarter than you and empowered to get the job done.” Together, the greater Gifford’s family shares in the joys and struggles of success. “In the end, we recognize how fortunate we are to be around a happy business that is successful,” says Lindsay. “We have some incredibly energetic and loyal customers who seem to fall in love with our product. And I feel like we are taking it to the next level to make our grandparents and parents proud.” World-class ice cream from a small town in Maine Today’s Leaders John Chester Gifford Jr. Vice President of Sales, Gifford’s Famous Ice Cream John Chester Gifford (JC) was born in Waterville, Maine, in 1981, into a long line of ice cream makers. Asked to reflect on what it was like to be born into an ice cream family, JC admits that, as a boy, he didn’t fully grasp what it meant. “It was just fun to travel around on sales calls with my dad in Maine and to ‘The County,’ but it didn’t really sink in what it all meant until I was in high school.” JC grew up working at the Gifford’s Mini Golf behind the Gifford’s Famous Ice Cream Stand on Route 201 in Skowhegan. This is the location of Gifford’s first Ice Cream stand, and the beginning of what would become Maine’s largest and most successful “ I think people love the company because it’s all about family...” ice cream company. From a young age, JC worked for his parents, taking care of the mini golf course. “I knew it was special, but I didn’t know how meaningful it was until later in life,” he admits. Today, at age 33, JC is the Vice President of Sales for Gifford’s Ice Cream, a position that oversees a territory of 16 states from Maine to DC to Nevada, with annual sales of 1.7 million gallons of ice cream. “We are growing at a steady clip,” says JC with pride, and while he swears that Gifford’s does track dollar sales, he and his team of six sales representatives prefer to measure growth by gallons sold. “Money has never been the issue at Gifford’s. It’s all about the ice cream,” he says with a smile. JC, his two sisters Lindsay and Samantha, and their cousin Ryan Porter are the emerging young leaders in this 5th generation ice cream family. Each of them brings an enormous amount of passion, intelligence, and hard work to the table, and each has uncommon reverence for their heritage and the sweat equity that brought them here. For JC, the sacrifice made by four generations of relatives before him is a deep source of pride and motivation. “Growing up in this family, you would hear the stories about the troubling times when the family was just getting World-class ice cream from a small town in Maine started and how people worked together, stuck through it, and did what they needed to do,” says JC. “It would have been easy to give up but they didn’t allow that to happen. They put all their time and effort and all they had into this company.” JC notes that the most rewarding part of his job is witnessing success in the members of his sales team. “I like seeing us working together – sharing the growth with the family members and plant employees so we can grow as a team.” Of the 14 factory employees at Gifford’s, some have been with the company since day one, when Gifford’s switched from milk to ice cream. Family “Some guys started here in high school and are still with the company,” says JC with a smile. “That means a lot.” Yet JC admits that he feels a sense of frustration when he cannot make things happen faster for an existing customer or for a brand new account. During the summer months, the temperature at the small yellow clapboard factory rises, and so does the pressure. “Summer is such a short window – and at Gifford’s in the summer, everything is urgent,” he says. But JC is fortunate to have reinforcements nearby. “Lindsay, Samantha, Ryan and I are so lucky to be able to speak with our father and uncle and get reassurance when we need it. Almost every issue we face is something they have dealt with before. We can talk it through and know that we are on the same team.” JC doesn’t hesitate when asked why people go crazy for Gifford’s. “I think people love the company because it’s all about family – from those with the last name to our team, to our loyal family of customers. We haven’t changed much about the way we make ice cream. We never look to compromise the quality of our product, rather we always look to enhance it.” Bottom line: “It’s good ice cream. If it wasn’t good ice cream people wouldn’t go crazy about it.” World-class ice cream from a small town in Maine Today’s Leaders Samantha Gifford Maine Regional Sales Manager, Gifford’s Famous Ice Cream When you meet Samantha Gifford you can see right away why she wanted to go into the fashion industry. Long, dark hair, a radiant smile, and a sense of style, color and texture exude from this young Gifford’s family member. After high school, Samantha left Skowhegan for Providence, RI, to pursue a career in fashion, but something happened. “I remember being in college in a sales and marketing class, and somewhere during the class, I realized how much I already knew,” explains Samantha. After class, Samantha rushed to a phone, called her dad and told him she was interested in coming back to Maine to work for the family business. “When you’re growing up, you just don’t realize how much you are learning – over dinner table conversations and every day – everything we discussed “It is my job to make sure our customers understand how important they are to our family and our team.” was always about the business.” Samantha says something just clicked. “I decided to go to school for business.” So she went to Husson University and graduated with a B.A. in Business and returned to Skowhegan to start work. Samantha is the youngest of the four emerging Gifford family leaders. “I was a surprise!” she says with a laugh. At only 24, she does not lack in clarity about her role or the importance of her place in the business. As the Maine Regional Sales Manager for Gifford’s Famous Ice Cream, Samantha’s job is to travel throughout Maine, visiting colleges, restaurants, ice cream stands and retail outlets that carry Gifford’s. “My job includes visits to our existing retail accounts such as – Hannaford, Shaw’s, Whole Foods Market – and making sure everything is set to the planogram and stocked.” Samantha also makes cold calls to prospects and introduces existing customers to new flavors and dessert ideas. World-class ice cream from a small town in Maine “It is my job to make our customers understand how important they are to our family and our team,” she says emphatically. “If it weren’t for our customers and retailers, we would not be where we are today.” Samantha admits that growing up in an ice cream family had its idiosyncrasies. “If we went shopping at the grocery store, we always stopped at the freezer section to make sure the product was well-stocked,” she recounts. “And now, I always find my way there too. It’s our family name and I take pride in that,” Family she says with a smile. Samantha feels incredibly fortunate to have grown up a Gifford. “It has been awesome. Even when I was little I remember everything about the company. I used to help my mom at the mini golf course—picking up leaves, organizing clubs. Like any kid, you liked to help out and be involved,” she recalls. But she confesses that it wasn’t until Middle School when she realized the enormity of it all. “Today I work with team members who have spent their careers with us, who have known me since I was in diapers, and I have really come to appreciate how much this matters to all of us.” Another transformation took place in New York City following 9/11. “After the tragedy, we released an ice cream called “Stars and Stripes” and we brought it to Ground Zero, to fire stations, and to the Pentagon, and we scooped for the workers.” Samantha was only in the 6th grade, but she made the trip with her family and says it was a pivotal experience. “Our family wanted to give something back and we wanted the rescue workers to know how much we – and everyone – appreciated their hard work.” As she looks back on her childhood, Samantha can count dozens of reasons to be proud. “Starting with my grandparents—I am so proud of their hard work. And then my dad, he worked so hard and still managed to coach and attend all of our sporting and academic events while growing up. In my family, we learned that nothing is going to be handed to you. If you want to be a success you have to work for everything. My father and Uncle Roger did. My family means the world to me. I can’t stress that enough.” Samantha, a self-proclaimed small-town girl, admits that the most rewarding aspect of her job is being part of a family-owned company. “Working day in and day out with family members—nothing is more meaningful than that. I want to keep the company alive and keep my family proud.” World-class ice cream from a small town in Maine Our Ingredients Our Award Winning Secret the very best ingredients The foundation of every ice cream flavor we make is the cream and milk. After that, each ingredient is carefully selected and must meet our high quality standards. • Fresh milk and cream from local farms that have pledged never to use artificial growth hormone • Maine wild blueberries from just up the road • Juicy Northwest strawberries • Real Maine maple syrup • Premium chocolates • The finest nuts and berries • Imported vanilla bean FPO-LR World-class ice cream from a small town in Maine with love from D.C. ’s, one at Gifford ing and Every ill Sk s. the summers M r ea D ne and spent ai M , gh u ro o few miles Scarb I grew up in r camp just a . ei ily th m E at is ts e en ar My nam ised in g my grandp were both ra ad ildhood visitin d ch d y an m g m n o ri u d summer ym Street. Every Waterville. M er in lv e Si m n o o h ’s ir e rd o lf, from th from the Giff miniature go y a round of ss than a mile la le , p , lle ke vi la er e at co th W cho late om e same thing: e short trip fr th th ed ve ri er d rd ld o u s we wo cream. 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From a small yellow clapboard factory in the rural town of Skowhegan, Maine, each flavor is made on a single production line. Gifford’s is a small-town success story. • It all starts with the family recipes, created in part by great grandparents Chester and Fayolyn Main and passed down through the generations. • The Gifford’s team of ice cream-makers crafts 90 percent of our flavors from scratch using the freshest ingredients and steam kettles. • Gifford’s uses a special blend of fresh milk and cream from local farms delivered to their ice cream plant several times per week. This creamy base sets the stage for the creation of Gifford’s Famous Ice Cream flavors. • Once the flavors are blended in our mixing tanks, we begin the manufacturing process in our 1940s Cherry Burrell ice cream freezers. These antique machines slow churn each flavor to achieve maximum creaminess. The Cherry Burrells are an essential step in making Gifford’s ice cream famous! • After the slow churning process, we carefully fold special ingredients into each flavor-- cookie dough, premium nuts, Maine wild blueberries from just up the road, and strawberries that have been thawed and sugared over two-days. • At this point each delicious flavor is poured into its own container and is ready for the freezer. Then, hold on to your hat! • Each container travels along the conveyor belt into a hardening tunnel – something akin to the North Pole – with subfreezing temperatures and high wind velocity (yes, we add wind to make it colder!). Here, temperatures plummet to 60 degrees below zero! • For up to 8 hours the ice cream endures some of the coldest temperatures on earth! This magical step helps to produce a smoother, creamier ice cream. And yes, there are people at Gifford’s wearing parkas and hats in July – these ice cream makers are dedicated! • Our family name is on every package, and our reputation is on the line with every scoop. Using the best ingredients and a proven process for making ice cream helps make sure you’ll always come back for more. World-class ice cream from a small town in Maine Introducing World-class ice cream from a small town in Maine The outdoor Adventure Series is here! Gifford’s is excited to be rolling out its Outdoor Adventure Series, six amazing flavors inspired by Maine’s rich outdoor legacy. “Our family feels strongly about our Maine heritage and the people of Maine who love the outdoors,” said Lindsay Gifford-Skilling. “We wanted to take a shot at something big, something creative that would celebrate and commemorate Maine and the life that we cherish. We also wanted to give our loyal fans some exciting new flavors to try.” Each flavor in the Outdoor Adventure Series was inspired by the Maine outdoors. Mt. Katahdin Crunch Named by the Penobscot Indians, Katahdin means “The Greatest Mountain” and at 5,269 feet, it stands as the state’s highest peak. Katahdin is the centerpiece of “forever wild” Baxter State Park, a large wilderness area that was given to the people of Maine by Governor Percival P. Baxter. This flavor is made with a mountain of toffee ice cream and a landslide of chocolate-coated English toffee. Golden Road Butter Brickle The Golden Road is a 96-mile road built by the Great Northern Paper Company that allowed raw lumber to travel between Quebec to the paper mill in Millinocket. Some believe the name derived from the road’s high cost, but others believe it was named for its golden color. Whatever the case, this yummy golden concoction is made with buttery ice cream loaded with crunchy sweet peanut brittle. Appalachian Trail A 2,180-mile footpath that stretches from Georgia to Maine, the Appalachian Trail is one of the longest continuously marked trails in the world. Maine claims 281 miles of the trail and of course is home to its northern terminus on Mt. Katahdin’s Baxter Peak. This flavor uses honey crunch cashews and chocolate flakes to form a tasty path through lush banana ice cream. Campfire S’mores Making s’mores around a campfire could be considered an unofficial state pastime. This ice cream is made with chocolate chips and marshmallow ripple in graham ice cream. Fly Fishing Fudge Fly fishing has played an important part in Maine’s history from as early as 1800s and the state’s lakes and rivers remain some of the best fishing locations in the world. This ice cream is made with M&M’s®, cookie dough, and chocolate chunks that jump in and out of a fudge river flowing through vanilla ice cream. Muddy Boots If you live in Maine you’ve definitely experienced them. If you’ve visited Maine during mud season, need we say more? This ice cream is made with Gifford’s award-winning Old-Fashioned Vanilla ice cream, sweet caramel ripple and rich chocolate brownie bites. Downright dirty and delicious! In 2012, this wonderful flavor was created as a special edition ice cream for L.L. Bean’s 100th anniversary. World-class ice cream from a small town in Maine Awards and Recognition Over the years we’ve earned our share of smiles – and more than a few blue ribbons, too. World’s Best Vanilla, World’s Best Chocolate, four times over. World Dairy Grand Champion three years running. Yet, perhaps the sweetest award we’ve received recently is the 2013 People’s Choice 1st Place for Gifford’s Campfire S’mores, won at the New Jersey Ice Cream Festival. After all, we slow churn it for regular folks, not industry experts. Take a peak at our trophy case World Dairy Expo Institute for Family-Owned Businesses Ice Cream Grand Champion Gannett Family Business of the Year, 2008 Consecutive Four-Time Winner – 2010, ‘11, ‘12, ‘13 World’s Best Chocolate World’s Best Orange Sherbet Maine Governor’s Award Governor’s Award for Business Excellence, 2010 World’s Best French Vanilla Yankee Magazine – Best of New England – Editor’s Choice World’s Best Vanilla Bean Best Ice Cream Stand, Maine, 2014 World’s Best Vanilla National Ice Cream Retailers Association 1st Place Strawberry 1st Place Old Fashioned Vanilla 1st Place Chocolate Best New Flavor Black Raspberry Chocolate Chip frozen yogurt NJ Ice Cream Festival 2013 People’s Choice Award – Campfire S’mores 2012 2nd Prize – Muddy Bean Boots 2011 2nd Prize in the People’s Choice – Chocolate Lovers Chocolate 2011 3rd Prize – Old Fashioned Vanilla 2010 People’s Choice Award – Chocolate Lovers Chocolate 2010 First Prize – Old Fashioned Vanilla 2009 First Prize – Old Fashioned Vanilla 2008 3rd Prize in the People’s Choice for Maine Lobster Tracks 2008 First Prize – Old Fashioned Vanilla