eutelsat broadband

EUTELSAT BROADBAND
delivering fast satellite Internet
S. Festa. P. Diodati
Agenda
• tbd
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Il satellite: tra autonomia e complementarietà
COPERTURA
DISPONIBILITA’
ATTIVAZIONE
• 100% del territorio all’interno del footprint
• Immediata, nessuna verifica di fattibilità nè
problemi di centrali sature: servizio attivo in 1 ora
• Non è richiesta la disponibilità di una linea
telefonica
• Non è necessario installare software aggiuntivi sul
proprio PC
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Footprint KA-SAT
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Servizi erogati
SERVIZI PRINCIPALI
BROADBAND (22/6 Mbps)
VoIP
IPTV
DTH TV
tramite satelliti “vicini”
operanti in banda Ku
BACKHAULING
un esempio di complementarietà
La tecnologia satellitare costituisce un valido
supporto nel frontegiare l’esplosione dell’utilizzo
dei servizi dati in mobilità, consentendo di
espandere la copertura in aree rurali
Nuove opportunità di business per gli
operatori mobili
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A chi ci rivolgiamo?
• I servizi broadband satellitari rispondono sia alle esigenze di clienti consumer sia a
specifici bisogni di aziende o enti che non hanno accesso a performance adeguate
MERCATO CONSUMER
MERCATO BUSINESS
MERCATI VERTICALI
• In italia si stima ci siano 1,9 milioni di famiglie che
accedono ad Internet con velocità inferiori a 2 Mbps *
•
•
•
•
Accesso a banda larga con prestazioni elevate (22/6 Mbps)
VPN
Back-up
Telemetria
PUBBLICA
SICUREZZA
SCUOLE
* Fonte: Point Topic, Giugno 2014
ENERGIA
MEDIA
UTILITIES
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Le principali sfide
• Brand awareness
• Canali di vendita & Partnership (B2C & B2B)
• Analisi di un nuovo modello di buisness
• ….
• Planning the future :
Ø Launch of new satellite : compatibilità con Ultra Band
Ø Sviluppo di nuovi servizi : mercati verticali
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THANK YOU!
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BACK-UP
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Eutelsat: Key company facts
• Capacity commercialized on 37 satellites
• Market presence in Europe, Africa, Asia, the Americas
• Broadcasting over 5200 TV channels (including 500 in High Definition) and
1100 radio stations
• Audience of over 200 million cable and
satellite TV homes
• Teleports in France and Italy providing
broadcast and broadband services
throughout the Eutelsat coverage zone, on land, in flight and at sea
• Workforce of 1000 men and women of 32 nationalities
• Consolidated revenues of €1,347 million (FY 2013-2014)
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Eutelsat Broadband
• Eutelsat's broadband business unit delivers a
complete portfolio of digital satellite solutions
via our High Throughput satellite EUTELSAT KASAT for users across Europe and the
Mediterranean Basin
• Our Ka-band solutions provide broadband
connectivity to end users, businesses, service
providers and public authorities who are unable
to connect to a terrestrial network or
experience poor performances
• Our italian teleports, SkyPark and Skylogic
Mediterraneo, are among the largest platforms
in the world for fully satellite-based value-added
services
A centre for broadband and broadcast solutions
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Teleports
SkyPark
Located in Turin, Piedmont
Skylogic Mediterraneo
Located in Cagliari, Sardinia
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SkyPark – The heart of KA-SAT Network
• Inaugurated in March 2006, SkyPark can provide coverage of
2/3 global population
• Availability of a single technology across up to 150 countries
• Equipped to use capacity on 16 Eutelsat satellites
• An area of 10,000 square meters
• 1.5 MW redundant and mission critical powering
• Overall cooling power exceeding 2.5 MBTU/h
• Connected to five different terrestrial Internet Backbone
providers: 3 x a TIER 1 providers and a TIER 2 provider
• Terrestrial interconnection to over 70 PoPs and Internet
Exchanges in Europe and to PoPs in US
• Interconnection with Partner Teleports
• Team of 76 engineers, specialized technicians ensuring service
24/7
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KA-SAT: the largest European HTS in the sky
82 Ka-band spots over extended Europe
Frequencies reused 20 times
More than 90 Gbps total throughput
•
•
•
•
•
Europe’s largest and most advanced
satellite broadband infrastructure open
for business
Satellite: now an efficient and costeffective complement to terrestrial
technologies
Available everywhere across extended
Europe
New generation bandwidth optimized
for a broader portfolio of data and
video services
In operation since May 2011
Illustrative coverage of KA-SAT seen from the sky
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KA-SAT: the biggest European HTS in the Sky
45x more capacity than traditional satellites
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Multispot Ka-band coverage
82 Beams
4 Colours = 4 Freq/Pol Slots
repeated all over coverage
Frequencies are reused 20
times
Coverage: 82 beams
• Full European coverage
• Total capacity: 90 Gbps
•
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A full integrated system: satellite and ground segment
•
Satellite: 90 Gbps on KA-SAT, thanks to:
o Use of Ka-band spectrum
o Multi-spot beams with 82 spots
over extended Europe
o High frequency reuse (20 times)
•
…with a very
technology
effective
ground
o 10 gateways all over Europe
o linked to the main European PoP
and Internet backbone
o Integrated satellite system using
ViaSat SurfBeam 2
o Small, integrated and low cost
terminals
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KA-SAT is a “game changer”
•
Removing barriers to cost-effective IP applications
o High speed connectivity comparable to terrestrial solutions
o Lower cost bandwidth
o Lower cost volume terminals
o Easy installation & operations
o Unrivalled capacity available
•
Expanding opportunities for Eutelsat
o New generation of mass-market broadband solution
o New point-to-point IP applications for Business
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KA-SAT terrestrial network
• KA-SAT backbone has the following PoP
(only main PoPs are indicated hereafter):
Country
Carrier
house
Carrier house address
IT
Skylogic
Via Centallo 72, 10156 Turin
IT
Skylogic
SA Ille, Cagliari
FR
Telehouse 2
Boulevard Voltaire, 75011 Paris
FR
Telehouse 1
Rue des Leuneurs 38, 75002
Paris
ES
Interxion
Calle Albasanz 71
28037, Madrid
UK
Telecity
Harbour Exchange 6&7 London
Interxion
FRA4
Weismullerstraße 19
60314 Frankfurt
Interxion
FRA5
Hanauer Landstraße
308a 60314 Frankfurt
DE
DE
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tooway™ means up to 22 Mbps for all
Consumer/Soho
• Broadband for everyone everywhere
• A true always-on service comparable to DSL
o Up to 22 Mb/s downstream - 6Mb/s upstream
o Full triple-play, plus DTH TV reception from
neighbouring Ku-band satellites
• Easy operation and installation
o Easy-to-install and as accessible as satellite
television
o Plug and play
• Benefits from volume first-generation satellite
broadband
o USA - WildBlue to half a million homes
o Europe - Eutelsat tooway™
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Key user advantages of tooway ™
• Quick installation and activation
o Available everywhere in the footprint of the satellite
o No additional software in the PC required
o Installation takes approximately 1 hour
• Total independence from terrestrial infrastructure
o No telephone line required
• High quality services
o High upload and download speeds
o Flexibility and scalability
o VPN pass-through
• Optional services that can be provided by distributors
o VoIP
o IPTV
o Multicasting capability for video streaming
Full triple-play services
o TV reception from KA-SAT neighbourhood
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A consistent growth during last 18 months
December 12, 2014
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B2C products
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B2C products
CONSUMER MARKET
EASY
STANDARD
=
NO CUSTOMIZATIONS
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Target
• Families needing a stable and high performance connection
(not only in digital divide areas but also where “poor” ADSL is
available)
• Consumer profiles optimized for a home usage by a single
family
• Several standardized classes with characteristics fitting all user
needs and addressing a wide range of customers, from parttime surfing to intensive home working
emailing
surfing the web
watching videos
downloading music
Traffic volume
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Peak rate
Monthly
allowance
tooway 2GB
5/1 Mbps
2 GB
tooway 10GB
22/6 Mbps
10 GB
tooway 25GB
22/6 Mbps
25 GB
tooway 40GB
22/6 Mbps
VoIP
Night zone
Additional volume
Family
2014
40 GB
Night zone
SOHO
tooway Extra
22/6 Mbps
Up to
100 GB
Night zone
uncapped
web&mail
LIMITED EDITION
tooway Infinite
Night zone
22/6 Mbps
uncapped
Unmetered usage from 00 to 6 AM (local time)
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B2B products
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B2B standard products
BUSINESS MARKET
RELIABLE
STANDARD
=
NO CUSTOMIZATIONS
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Target
B2B standard products
Professionals
Small Offices
Monitoring (telemetry)
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KA-SAT Access products
B2B standard products
• The B2B Enterprise products, named “KA-SAT Access”, provide highthroughput connectivity solutions for enterprises and institutions
Up to 22/6
Guaranteed bandwidth
Mbps
Several levels of monthly allowance for all customers needs: from 2 GB
(ideal for back-up or telemetry) to 125 GB (companies with high traffic
volumes)
Public IP
Assistance h24 – 7/7
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B2B Enterprise products – service profiles
Standard packages
Telemetry
Bronze +
Silver+
Gold+
Symmetric
Platinum+
Diamond+
Max download - Mbps
Before exceeding volume allowance
2
22
22
22
6
22
22
Max upload - Mbps
Before exceeding volume allowance
2
6
6
6
6
6
6
Minimum download - Kbps
in KA-SAT infrastructure before exceeding
volume allowance
No
No minimum
minimum
128
guaranteed
guaranteed
256
128
256
512
Minimum upload - Kbps
in KA-SAT infrastructure before exceeding
volume allowance
No
No minimum
minimum
64
guaranteed
guaranteed
64
128
128
256
Reduced peak rate - Kbps
(download/upload)
(when exceeding consumption profile)
128/128
256/128
512/128
768/256
512/512
1024/512
1024/1024
Skylogic static public IP @ for CPEs
• To access internet (reachable from
internet)
• For VoIP (as an option)
1
+1
1
+1
1
+1
1
+1
1
+1
1
+1
1
+1
Level 2 support
24/7
24/7
24/7
24/7
24/7
24/7
24/7
Monthly allowance - GB (up + down)
without SKL stringent rule
2
25
60
75
75
100
125
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Le scuole in Digital Divide - Dove
In Sintesi – valori assoluti
Totale Plessi
Totale plessi in DD
800
Considerando tutto il DD
potenziale (quello certo
con copertura 0% e
quello probabile con
copertura tra 0% e 50%)
dopo Piemonte, Calabria
e Campania diventa
rilevante il Veneto.
Il totale di queste 4 regioni
rappresenta circa 2300
plessi pari al 49% di tutto
il DD potenziale (circa
4700)
10.000
565+188
9.000
700
600
8.000
286+292
332+221
174+295
500
7.000
6.000
400
5.000
4.000
300
3.000
200
2.000
100
1.000
-
-
Totale Plessi
DD-0%
DD tra 0% e 50% (agg.)
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Prime evidenze
• L’assessment rileva circa 4700 plessi scolastici coinvolti nella problematica del Digital
Divide
• La distribuzione è relativamente concentrata: con 4 regioni si intercetta circa il 50%
del fabbisogno
• Esistono 2 tipologie di target:
o le scuole dell’infanzia e le primarie che essendo distribuite in modo capillare sul territorio
sono molto soggette a Digital Divide (anche se con esigenze più semplici, al limite anche
solo di tipo amministrativo)
o le scuole secondarie 1° e 2° grado che cadono meno frequentemente nelle casistiche
del Digital Divide (sono infatti collocate più frequentemente nelle città popolose), ma che
esprimono una domanda per servizi digitali di valore più ampio e non intercettata
dall’attuale offerta di mercato
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