the shopping center from the heart of transylvania

POLUS CENTER CLUJ
RO - 407280 - Floreşti, Cluj,
Avram Iancu street, no. 492-500
www.poluscentercluj.ro
THE SHOPPING
CENTER FROM
THE HEART
OF TRANSYLVANIA
THE SHOPPING CENTER
IN THE HEART OF TRANSYLVANIA
Polus Center Cluj represents a state-of-the-art urban concept, which aims to re-create the centre of a city, but under
a single roof. It is the largest Romanian multifunctional complex built on a single level.
The project has been designed so that it brings together the best retail selection, service offer and entertainment
opportunities, in an elegant, clean and safe environment.
OWNER, DEVELOPER
AND MANAGEMENT COMPANY
The center is owned by IMMOFINANZ, the largest listed property company in Austria, with a focus on investments
in Central and Eastern Europe.
The management of the center is ensured by IMMOFINANZ Center Management Romania SRL.
state-of-the-art
urban concept
LOCATION
in the heart
of Transylvania
The center is located in Cluj-Napoca, the largest city in Transylvania - one of the regions with the highest economical
growth in Central and Eastern Europe.
Cluj Napoca is the second largest city in Romania. The population of Cluj counts over 320.000 inhabitants, and attracts
on a yearly basis around 80.000 students. About 270.000 persons can reach Polus in 15 minutes, while 700.000 persons
are in the secondary trade area, which means that they can reach the commercial center in 40 minutes (by car).
On a regional level, Polus Center constantly attracts a high number of customers from the large cities located near Cluj:
Oradea, Zalău, Bistriţa, Baia Mare, Satu Mare, Alba Iulia, Târgu-Mureş, etc.
ARCHITECTURE
CONSTRUCTION
The Polus Center Cluj building combines the design of the 21st century with specific
Transylvanian traits. The towers decorating the building re-enact the medieval citadels
and castles, so characteristic to Transylvania.
The local feel is enhanced by the incorporation of Roman artefacts discovered during
the construction works in the design of the building. Thus, the important values of the
local community and its history have become integrant part of the architectural concept.
The construction of the multifunctional complex took 15 month, and the results
of the effort put in during this period have been materialized in the actual building.
The general contractor of the work was the Hungarian company Arcadom.
The total area of the construction site covered 27.7 hectares, while the effective
building was built on a surface of 75.100 square meters.
ARCHAEOLOGICAL
DISCOVERIES
retrieved
history
Six thousand years of history have emerged during the development of
the commercial center. Practically, Polus construction site was doubled
by secondary site - that of archaeologists. From September 2006 until
May 2007, the Polus archaeological site was the largest one in Romania,
where all the specialists of the National History Museum from Transylvania
were involved, as well as researchers from the Archaeology and Art History
Institute from Cluj. The complexity of the research required also interdisciplinary studies, such as measurements regarding the electric resistivity
of the field, geology, fauna or anthropology studies.
Customers can easily reach the center on foot, by car or by using one of the 3 public transportation lines
that ensure easy access to the center from all the districts of Cluj-Napoca. A free shuttle transportation
service is provided, as well, and it links the end of the inner city public transportation lines to the center.
The access to the center is enhanced by its positioning on DN1 (E60), one of the main connection roads
between Romania and the West of Europe, as well as its proximity to the Transylvania Highway, which links
Romania to the European network of highways.
ACCESS
Cluj-Napoca
PARKING
FACILITIES
The generous parking of Polus Center Cluj can accommodate
2.500 vehicles, thus preventing any kind of inconvenience related
to the lack of adequate place where customers can safely leave
their car in.
TRAFFIC
Since its opening, the shopping center's traffic grew steadily towards
a monthly average of about 900.000 in 2015. This growth was reflected
in the constantly improved performance of the existing retailers,
and resulted in the attraction of new well known brands to the centers,
throughout the 8 years that have passed since the opening.
GENERAL TENANT MIX
SERVICE MIX
The tenant mix in Polus balances a unique combination of international and national tenants, thus
bringing a world class shopping experience with a local feeling. The gross leasable area of the center
is of 62.970,24 square meters, including the surface allocated to specialty leasing. In total, there are over
250 shopping, food and entertainment locations in Polus Center, including mobile points and kiosks.
In order to provide the ultimate one stop shopping experience, the tenant mix in Polus encompasses
a wide variety of services: banking, mobile phone services, pharmacies, travel agencies, personal care
and beauty parlours, currency exchange offices, copy shops, tailoring services, dry cleaning services,
flowers and gardening services, car wash and car tire services, etc.
RETAIL MIX
The main anchor of the center is a Carrefour hypermarket, occupying a surface of 14.416 square meters.
Among the well known retailers that have been functioning in Polus Center Cluj on wide surfaces, since the very opening, we mention:
Media Galaxy (2.825 square meters), Domo (2.218 square meters), Zara (1.501square meters), Hervis (1.468 square meters), New Yorker
(1.451 square meters), Intersport (705 square meters), Deichmann (627 square meters), Takko Fashion (545 square meters), Piazza Italia
(508 square meters), Pull&Bear (496 square meters), Bershka (474 square meters), etc.
During the 8 years since the opening, other famous retailers opened new stores in the center, continuously improving the tenant mix:
Decathlon (3.443 square meters - opened August 2010), C&A (1.966 square meters - opened August 2010 and enlarged in October 2011),
Humanic (455 square meters - opened in March 2011), Douglas (250 square meters - opened in August 2011 ), Swarovski (63 square
meters - opened in January 2010), Oxette (48 square meters - opened in May 2010), Kultho (97 square meters - opened in January 2012),
New Look (470 square meters - opened in July 2011), Nikon/Yellow Store (48 square meters - opened in April 2011), Otter (Clarks, Geox
and Otter - 181 square meters - opened in February 2011), Lee Cooper and Tom Tailor monobrand shops (129/224 square meters opened in April 2012), H&M and H&M Home (1.797 square meters – opened in October 2012 and October 2013), Timeout (131 square
meters - opened April 2013), Claire's (80 square meters - opened June 2014), LEGO (152 square meters - opened August 2014), Reserved
(1.530 square meters - opened November 2014), Mohito (464 square meters - opened November 2014), LC Waikiki (1.269 square meters
- opened May 2015), Cărturești (234 square meters - opened August 2015), Salamander (97 square meters - opened August 2015), CCC
(665 square meters - opened March 2015 and enlarged in September 2015).
Restaurants, cafés and the food-court of Polus Center are meant to satisfy even the most pretentious customer.
The international chains of Mc Donald's, KFC and Pizza Hut offer varied menus and meals for those who are into the American type dining.
The amateurs of home cooked meals and classic pastry can try Lunch Box and Panemar, while those who like exotic food, can go to Marty
Westside, 7 wonders, Doner Kebab, Yummy Yang or Mado.
Cafés having a friendly, sophisticated or business look are placed in all the areas of the center.
A state of the art gym, part of the international chain World Class (1.517 square meters - opened in March 2015), welcomes the customers
with the best facilities, equipment and trainers that can be found in the city.
As everybody knows, people from Cluj are the biggest cinema-goers from Romania, and Polus couldn't have neglected this affection of the
local community of the seventh of arts. Thus, Polus Center hosts a modern multiplex cinema, operated by Cinema City since June 2013.
The eight halls of the cinema have a total of 1.802 seats, on a total surface of 2.996 square meters and are equipped with the latest audio
and video technologies. The halls have between 183 and 256 places.
Gameworld Casino, a modern electronic type casino, welcomes its customers on a 24/7 basis, on a surface of 720 square meters of pure
fun and exceptional service.
The littlest of Polus visitors can have tons of fun in the interior playground designed especially for them, Happy Park. In the summer, a second
exterior inflatable playground is available for all the fun in the sun one can expect. A karting circuit is also available in the summer for some
more seasonal fun.
DINING AND
ENTERTAINMENT
EVENTS AND PROMOTIONS
Polus Center Cluj has established itself as “the place” for the greatest events and most attractive promotions in the region.
In terms of events, Polus brought a whole new perspective regarding what can be done on a shopping center property.
2007 marked the start for what later became a tradition in centers all over Romania – The White Nights of Shopping –
and which are registered trademarks of Polus Center.
In 2008, Polus was the first center to host a large scale outdoor cooking festival, which evolved eventually into a traditional
yearly event that draws competitors from around the globe and during which culinary world records are set.
Car races, rallies and drifting competitions are a regular for the center and draw fans from all over Romania. The first one,
Transylvania Rally Show, took place one month after the opening of the center, in November 2007. In September 2009, Polus
hosted a stage of the King of Europe Drifting Championship. Every year since then, Polus has partnered the Rally of Cluj
Competition and hosted races, trials, etc. – to the delight of our customers.
Starting with 2008, a series of great parties that wowed the youth were organized both in the parking lot and inside the center.
Tom Novy, Sven Vath, Pete Tong and Parov Stelar are among the big names that performed in Polus Center.
In August 2010, Polus was the first and only center in Romania so far to host a world scale concert - that of the famous British
group Iron Maiden.
These events were accompanied by a series of equally attractive promotions that impacted the sales of the tenants in a positive
way. The lotteries organized by Polus, and which awarded consistent prizes: cars, apartments, houses, trips, shopping sessions,
tickets to concerts, etc. – have proven to be quite successful and motivating, gathering as many as 60.000 participants during
one and a half months of promotion (the average duration of such an action).
Polus has become involved in the life of the Cluj community as well, by supporting the local sports teams, the local schools,
and various non profit organizations; as well as community projects and initiatives, and by organizing fundraisers, especially
during the anniversaries of the center and during the holiday season.
In March 2013, Polus Center was designated the most appreciated shopping center in Romania, with 92.8% of possible
points, after a survey conducted by the International Service Check.
POLUS IN NUMBERS
Opening date: 12.10.2007
Total land area: 27,7 ha
OPENING DATE
Gross built area: 75.100 m2
Gross leasable area (including SL): 62.970,24 m2
Parking places: 2.500
Polus Center Cluj was opened eight years ago, on the 12th
of October, 2007. Ever since, the project has known a solid
growth in all respects, establishing itself as the best place
to shop and spend free time in the region.
Food court seats: 600
Cinema halls: 8
Seats in cinema halls: 1.802
Public transportation lines to Polus Center: 4
MALL
DIRECTORY/
MAP
FIRST FLOOR
Parking
Game World
Casino
Happy Park
Toilets
169
170
172
48
49
K 10
K 11
K 12
K 13
K 14
K 15
K 16
K 17
50
K 18
K 21
K 22
82
83 84
51
K 23
52
53
K 24
54
55
K 25
K 26
H&
M
HO
ME
Info Desk
56
K 27
136
K 28
K6
10
K7
K5
71
72 73 74 75
76
77
79
78
68 69
70
K 20
80
81
K 19
100
101
87 88 89 90 91
102
103
104
92
93
94
95
96
58 59 60 61 62 63 64 65 66 67
105
97
106
98
107
Elevator
57
85
86
K9
99
108 109
K8
&
Access for persons with locomotor disability
27
26
8
7
23
22
6
15
5
Stairs
14
13
4
12
19
29
24
33
K3
34
K2
46
25
45
31
117
112
113
114
115
116
118
119
120
121 122
123
124
125
126
127 128
129 130
131
132
156
K 39
157
K 31
K 34
133
134
K 35
K 32
135
144
145
146
147
142
138
143
47
K 41
K 40
140 141
148
159
160
K 44
161
162
K 45
K 42
163
K 46
K 43
K 47
164
149
150
151
K 52
K 49
165
K 50
43
K 51
42
K 53
152
40
2
158
139
K 48
K 33
44
155
137
K 36
K1
21
41
16
35
32
30
18
17
11
20
110
28
9
K 29
K 30
111
K4
K 38
K 37
166
153
Escalators
38
36
154
39
37
3
ENTRANCE 2
ENTRANCE 3
K 54
168
Management Offices
1
Bus Station
ES
IN
SL
BU
Children Items
Information available on 10/16/2015.
24
B,
m
iu
uc
,B
8B
2
P,
43
ENTRANCE 1
ENTRANCE 4
167
171