THE ECONOMIC PROMOTION

ATTRACTING INVESTMENT IN THE
CÔTE D’AZUR: ANNUAL REVIEW 2015
THE
ECONOMIC PROMOTION
AGENCY FOR
THE CÔTE D’AZUR
1
FOUNDERS SPEAK ON
TEAM CÔTE D’AZUR
BETTING ON CHANGE
CHRISTIAN ESTROSI
IN THE CÔTE D’AZUR
“The Côte d’Azur region is undergoing the most significant
economic transformation in its history. By bringing together
our university, laboratories, and research centers, along with
our network and connectivity, we have created the ideal conditions for a knowledge community. Each day the Côte d’Azur is
becoming more attractive to entrepreneurs and international
companies.Team Côte d’Azur is playing a major part in this transformation. Every time our agency convinces a foreign company to
establish a location in the Côte d’Azur region, it is a victory for all
of the Côte d’Azur residents.”
ÉRIC CIOTTI
Member of the National
Assembly and President
of the Alpes-Maritimes
Department
Co-president Team Côte
d’Azur
NEW MOMENTUM
FOR TEAM CÔTE D’AZUR
“In 2015, the cooperation among politicians and business leaders has
created new momentum for Team Côte d’Azur. I am honored to be a
co-president, and I want to recognize the valuable contribution made by
Jean Pierre Mascarelli for making Team Côte d’Azur an invaluable tool in
the economic promotion of our territory. This year the Department will
ensure the presence of key success factors so that innovative start-ups
and large international groups are able to flourish in the Alpes-Maritimes
region. By placing businesses at the core of its development plan, I am
confident that the region will be able to achieve sustainable growth and
employment.”
A SUCCESSFUL PLACE
BRANDING INITIATIVE
2
Member of the National
Assembly, Mayor and
President of the Nice Côte
d’Azur Metropolis
President of the ProvenceAlpes-Côte d’Azur Region
Co-president of Team Côte
d’Azur
“Creating a region that attracts investment requires the efforts and cooperation of many people. Partnership, shared
vision, and involvement are essential ingredients in successful
place branding. To achieve successful place branding, we will
also need to have a good understanding of the characteristics of our region, as well as the selection criteria utilized by
our prospects. This is essential in order to compete, develop
our local supply, and strengthen and defend the region’s attractiveness. The CCI NCA remains mobilized for economic
development, in order to attract more business, retain our
industries, talents, and jobs, to promote our region’s competencies internationally, and support major development
projects.”
BERNARD KLEYNHOFF
President of the Nice Côte
d’Azur Chamber of Commerce and Industry
Regional Councilor for the
Provence-Alpes-Côte
d’Azur Region
Vice-president of Team Côte
d’Azur
EDITORIAL
Jacques LESIEUR
CEO Team Côte d’Azur
WHAT IS YOUR ASSESSMENT OF 2015 ?
Overall, the team’s 2015 results are positive. Team Côte
d’Azur has met the objectives it set, bringing 33 new enterprises to the region and creating 504 new jobs within a three
year period. Also this year, the Club de l’Immobilier d’Entreprises 06 (the Côte d’Azur commercial real estate club) was
launched with an objective to gather members of the real estate sector (both public and private) to discuss issues of supply and demand.The objective also involves producing a market leading tool that will provide information relevant to real
estate users and investors.This willingness to work together
with all of the players involved in the economic development
of the region has become a part of Team Côte d’Azur’s DNA,
demonstrated by its new governance structure consisting of
Christian Estrosi (Member of the National Assembly, Mayor
and President the Nice Côte d’Azur Metropolis, and President of the Provence-Alpes-Côte d’Azur Region) and Eric
Ciotti (Member of the National Assembly and President of
the Alpes-Maritimes Department) as co-presidents. I would
like to thank them for their continued support.
Perhaps the most illustrative example of cooperation is
found in acheiving the “French Tech Côte d’Azur” accreditation, which is the result of a collective effort involving local
businesses, institutional players, and public figures.Team Côte
d’Azur was able to coordinate the joint application to establish French Tech Côte d’Azur, and thus demonstrated that
it serves all of the members of the Côte d’Azur economic
development community.
This cooperation dynamic has lead to other joint community
projects, such as “Initiatives of Excellence,” a project launched
by the government as part of the investment projects of
Avenir, which aim to make the University of Côte d’Azur a
place of superior multi-disciplinary teaching and world-class
research.
In 2015 Team Côte d’Azur strengthened its efforts towards
progressively making the economic appeal of the Côte d’Azur
region even greater than its appeal to tourists, an effort which
must be accomplished at the regional level.
WHAT WILL BE THE MOST SIGNIFICANT PROJECTS
FOR TEAM CÔTE D’AZUR IN 2016 ?
In 2016, our first priority is the integration of Team Côte
d’Azur within the new regional dynamic created through
electing Christian Estrosi as the head of the ProvenceAlpes-Côte d’Azur region.
Team Côte d’Azur will be actively involved in the construction of the first digital smart region in France, including the creation of regional projects within our sectors of
excellence. Also, we will participate in strengthening synergies between the competitive poles present in PACA.
We will contribute to the success of the Regional Fund
for Businesses (FIER), which constitutes a key element in
the balance between exogenous and endogenous development in the Côte d’Azur. We are also going to focus
on enhancing the talent pool in the Côte d’Azur in order
to meet the needs of companies. We have already started working on this by creating an on-line recruitment
platform between Sophia Antipolis and the Operation of
National Interest Éco-Vallée Plaine de Var (eDRH).
WHAT ARE THE NEXT STEPS FOR TEAM CÔTE
D’AZUR ?
In 2015 we focused on our real estate intelligence, most
notably through strengthening the Club de l’Immobilier d’Entreprises 06; however, our priority in 2016, aside
from placing Team Côte d’Azur in the regional dynamic,
will be to enhance our business performance, especially
in the Île de France region along with our target territories. We will also be examining opportunities in Euro-Mediterranean cooperation.
3
2015 REVIEW
ANALYSIS OF GREEN FIELD INVESTMENTS
In
2015, Team Côte d’Azur was able to bring 33
new companies to the region, creating 504 new
jobs over three years.
These are excellent results during a difficult
period, and highlight a continued rise in investment in the
Côte d’Azur since 2009.
The most notable enterprises to
establish business operations in the
Côte d’Azur region include Belgian
Titan, which has built a data center,
or the German group Bosch, which
is opening an R&D center in Sophia
Antipolis specializing in connected
vehicles. Our success in attracting these
companies is indicative of the appeal of
the Nice Côte d’Azur Metropolis, which
is now home to the Dominican Green
Planet Architects, the Italian railway
Thello, and the Japanese brand Uniqlo.
Th
e sectoral distribution of the enterprises
that have established on the Côte d’Azur
evidences the attractiveness of its digital
ecosystem. The information technology
sector represents more than two-thirds of investments
in 2015. Several international groups have chosen the
Côte d’Azur to develop their innovations in the domains
of digital cinema (Dolby), digital simulation (Ansys), and
electronics (TDK). Several high-tech projects come from
service sectors, such as environmental technology and
health. This is especially the case in education, with the
establishment of two new schools (MediaSchool and
Data Science Tech Institute). Other examples include
projects in energy management within the automotive
industry (FlexFuel), and computer systems for eHealth
(Trilogis).
4
33
504
GREEN FIELD
INVESTMENTS
FROM
13 COUNTRIES
NEW JOBS
IN 3 YEARS
The talent pool within our region is a major component of
its attractiveness. More than a quarter of the investments in
2015 were in the field of research and development. Moreover, the number of sales offices and business services is
rising, as is the establishment of decision-making centers.
In
2015 we saw continued growth of European
green field investments, especially from Italian
companies (five green field investments), as well
as a dozen French companies from Paris. Together, these results highlight the excellent work of both Team
Côte d’Azur and the Maison de la Métropole Nice Côte
d’Azur. The increase in green field investments also evidences the success of Team Côte d’Azur’s targeting strategy. The
increase in Japanese green field investments and BRICS projects provides further evidence of this growth trend. Team
Côte d’Azur continues to provide support to foreign companies that are still in the transition process. For example, we are
working with large accounts such as Samsung and Nvidia to
help them find the necessary talent to succeed in their transition. The support activities provided by Team Côte d’Azur
also include researching potential locations, assisting with the
transition of teams, and project engineering. Green field investments occurred throughout the Côte d’Azur as follows:
11 in the Nice Côte d’Azur Metropolis, 13 in Sophia Antipolis,
4 in Cannes, 4 in Grasse, and one in the Menton area.
GREEN FIELD INVESTMENTS IN THE PAST 8 YEARS
NEW JOBS CREATED
40
800
30
600
20
28
27
10
30
31
30
29
31
33
625
525
621
632
544
450
504
2014
2015
434
400
200
0
0
2008
2009
2010
2011
2012
2013
2014
2015
SECTORAL DISTRIBUTION OF GREEN FIELD INVESTMENTS
2008
2009
2010
2012
2013
SECTORAL DISTRIBUTION OF NEW JOBS
4%
4
%
INFORMATION
TECHNOLOGY
INFORMATION TECHNOLOGY
ECO-TECHNOLOGIES
ECO-TECHNOLOGIES
LIFE SCIENCES
30 %
HEALTH AND LIFE
SCIENCES
9%
12 %
33 %
46 %
2011
62 %
SERVICES
SERVICES
GREEN FIELD INVESTMENTS BY GEOGRAPHIC
ORIGIN
6
NEW JOBS BY GEOGRAPHIC ORIGIN
%
3
%
34 %
EUROPE
NORTH AMERICA
18 %
14 %
FRANCE
25 %
EUROPE
3%
NORTH AMERICA
BRICS
ASIA
FRANCE
BRICS
11 %
ASIA
OTHER
OTHER
6%
9%
41 %
30 %
GREEN FIELD INVESTMENTS TYPOLOGY
GREEN FIELD INVESTMENTS TYPOLOGY BY NUMBER OF
JOBS
3%
6%
27 %
32
%
DECISION CENTER
PRODUCTION FACILITY
R&D CENTER
R&D CENTER
OFFICE
TEAM CÔTE D’AZUR’S NETWORK
SITE RESEARCH
INCENTIVES
BUSINESS FRANCE
WEB
6%
RETAIL
%
SUPPORT REQUESTS TYPOLOGY
BUSINESS ACTIVITIES
21
6%
29 %
6
SOURCE OF CONVERTED PROJECTS
61 %
PRODUCTION FACILITY
SCHOOL
6%
%
DECISION CENTER
OFFICE
RETAIL
12 %
37 %
SCHOOL
6%
26 %
16 %
MOBILITY
ECOSYSTEM
MOBILIZATION
20%
12%
14%
54%
5
NEW ADDITIONS THIS YEAR
“Team Côte d’Azur has helped us to network
through themed meetings.These meetings were
well organized and facilitated making contacts
with professionals.The objective of our laboratory in Grasse is to develop strong partnerships
with regional health agencies, industries, and
communities in order to assist them in developing controls for regulatory compliance.”
“Choosing the Côte d’Azur, particularly Nice, came about naturally thanks
to its proximity to an international airport, its dynamic economy, and an
existing potential to form partnerships with top research universities and
laboratories.This choice has been re-enforced through being able to take
advantage of the personalized support provided by Team Côte d’Azur,
together with the assistance of other key members of the Côte d’Azur
economic community.”
FRANÇOIS BALAVOINE
Business Unit Manager
EUROFINS
CÉCILE CRASSOUS
President
H-PreC
COMPANY
6
CORPORATE NAME
TYPE
FUNCTION
COUNTRY
ABEEWAY
R&D Center
Electronic components
FRANCE
ANSYS
R&D Center
Software and
Information science services
USA
BUSINESS BY AIR
Office
Storage and Transportation
FRANCE
BEKSTA MANAGEMENT
Office
BOSCH ELECTRONICS
R&D Center
Electronic components
GERMANY
COOLTRA MOTOS
Office
Trade and Distribution
SPAIN
DATA SCIENCETECH INSTITUTE
School
Software and
Information science services
FRANCE
DELTA-TI IMPIANTI
R&D Center
Energy, Recycling and
Other related services
ITALY
DOLBY
R&D Center
DYNAGROW
Decision Center
+ Production Facility
ONE WORLD CORPORATION P LTD
Decision Center
Perfumes, Cosmetics
and Nutrition
INDIA
EUROFINS
Office
Medication, Biotechnologies
and Services
FRANCE
FLEXFUEL
R&D Center +
Decision Center
Energy, Recycling, and
Other related services
FRANCE
FLORAA RENTALS
Office
Software and
Information science services
INDIA
FORWARD PARTNERS
Office
Consulting, Engineering, and
Enterprise operation services
FRANCE
GENFOTECH
Decision Center
Software and
Information science services
INDIA
Home furnishings
Software and
Information science services
Perfumes, Cosmetics
and Nutrition
RUSSIA
USA
ENGLAND
“We began the process to establish BOSCH Visiontec (a new
entity of the group ROBERT BOSCH France) in Sophia Antipolis in May 2015.We wanted to develop new generation
components for support systems and conduct these development activities in a “soft landing” environment.We began this
portion of the process in June 2015.Without the help of Team
Côte d’Azur, establishing in Sophia Antipolis would not have
been possible in such a short period of time.The support and
daily presence of Team Côte d’Azur has allowed for a smooth
process in gathering institutional partners.”
“Our relationship with Team Côte d’Azur has
enabled us to broaden our network of partnerships
with international companies possessing high-level
core competencies in applied mathematics and
information science in the region.”
FRÉDÉRIC DOSIERE
Director
BOSCH Visiontec
SÉBASTIEN CORNIGLION
CEO
Education & Research
Data ScienceTech Institute
Campus Nice Sophia Antipolis
COMPANY
CORPORATE NAME
TYPE
FUNCTION
COUNTRY
GREEN PLANET ARCHITECTS
Decision Center
DOMINICAN
REPUBLIC
GRIDBEE COMMUNICATIONS
R&D Center +
Decision Center
Consulting, Engineering, and
Enterprise operation services
Consulting, Engineering, and
Enterprise operation services
HPC
Production
FRANCE
IPENERGY
Decision Center
Aerospace, Naval, and Iron
materials
Software and
Information science services
MEDIASCHOOL
School
Other service activities
FRANCE
MANAGEMENT MOBILITY
CONSULTING
Office
Consulting, Engineering, and
Enterprise operation services
FRANCE
TCL COMMUNICATION
TECHNOLOGY
R&D Center
Facilities electronics, Information
science
CHINA
SIERRA WIRELESS
R&D Center
Electronic components
CANADA
NETEXCOM
Decision Center
Software and
Information science services
MONACO
TRILOGIS
Decision Center
Medical devices,
Diagnostic equipment, e-Health
ITALY
PAOLO BANDINI ARCHITETTO
Decision Center
BTP, Construction materials
ITALY
TALESUN SOLAR
Decision Center
+ Production Facility
Energy, Recycling and
Other related services
CHINA
TDK
R&D Center
Electronic components
JAPAN
TECHNO VENTIL France
Decision Center
+ Office
Facilities electronics, Information science
ITALY
THELLO
Office
Storage and Transportation
ITALY
TITAN
Decision Center
Software and
Information science services
BELGIUM
UNIQLO
Retail
Trade and Distribution
JAPAN
FRANCE
FRANCE
7
TEAM CÔTE D’AZUR
IN ACTION
INTERNATIONAL ACTIVITIES
LEAD GENERATION SITES
JOINT MISSIONS
• United States: Washington DC, New York, Boston, North Carolina,
California - Silicon Valley and San Diego (multi-sector prospecting)
• Utah (multi-sector prospecting)
• London M2M (trade show and IT prospecting)
• Singapore (IT prospecting)
• China (IT prospecting)
• Saint Petersburg (multi-sector prospecting)
• Italy (Cleantech prospecting)
• Luxembourg (multi-sector prospecting)
• Brazil (multi-sector prospecting)
• Ireland (IT web prospecting)
INTERNATIONAL TRADE SHOWS
CLEANTECH FORUM EUROPE (Florence)
SMART CITY (Italy)
SALON AMERICANA (Vancouver)
HOSPITALAR (Sao Paulo)
MOBILE WORLD CONGRESS (Barcelona)
ECOBUILD (London)
CES ASIA SHANGAI (China)
CES LAS VEGAS (United States)
ECOBUILD (London)
EUROPE UTILITY WEEK (Vienna)
WEB SUMMIT (Dublin)
FRANCE ACTIVITIES
TRADE SHOWS & CONFERENCES
SIMI (Paris)
LE BOURGET (Paris)
SCC (Paris)
SMARTGRID (Paris)
MIPIM (Cannes)
INNOVATIVE CITY (Nice)
ITER BUSINESS FORUM (Marseille)
DIGITAL IN-PULSE innovation contest (Paris)
©Michael Folmer/ABCPRESS.se
Sweden mission
8
Huawei Digital IN-PULSE
Throughout the year,Team Côte d’Azur
carries out targeted international missions
with key economic players
• Emirates mission with
the international Chamber of
Commerce and Industry
• China mission with Business France
• Cleantech North Carolina mission
with the Nice Côte d’Azur Metropolis
• Russia mission with
the Nice Côte d’Azur Metropolis
• Utah mission with the Nice Côte
d’Azur Metropolis
SUPPORTING LARGE ACCOUNTS
Our work involves supporting large enterprises that
have made the choice to establish a location in the
Côte d’Azur region.To provide them with customized
support, we must anticipate their needs and strategy,
whether it be expansion, contraction, or leaving the
area.
If a company decides to leave the area, its former
employees become available to work in enterprises
that are new to the region, and Team Côte d’Azur
provides support by connecting these new enterprises with the available talent.
When Texas Instruments decided to contract its
business operations, Team Côte d’Azur stepped in,
and in close collaboration with the board of Texas
Instruments in Villeneuve Loubet, was able to find
new employment for 80% of the remaining Texas
Instruments staff. This collaboration with Texas Instruments has enabled us to attract world-leading
companies to our region and strengthen the growth
of the businesses already present in the Côte d’Azur.
A visit from the United States Ambassador to France
TEAM CÔTE D’AZUR
IN ACTION
PLACE BRANDING
A willingness to work together is at the
heart of Team Côte d’Azur’s actions.
One of our objectives is to participate
in the construction of a new marketing
campaign for the Côte d’Azur, in order
to find a balance between the historical
appeal to tourists and promoting the
attractiveness of the economy (which is
becoming more and more significant).
We regularly participate in the Place
Branding Club of the National Marketing Association, advising members of the
economic community on place branding
and visual identity.
Team Côte d’Azur is a member of the
Chaire Attractivité et Nouveau Marketing Territorial, founded by Joël Gayet.
This organization is dedicated to promotion and innovation within the areas of business development and place
branding.
CNER Congress
Matinales at la Maison de la Métropole
REAL ESTATE SECTOR
INITIATIVES
Various missions have been carried out in conjunction
with the Métropole Nice Côte d’Azur, the EPA Plaine
du Var and the Communauté d’Agglomération Sophia
Antipolis to promote an awareness of major real estate
projects within the region among members of the real-estate community.
REGIONAL INITIATIVES :
- Participation from Team Côte d’Azur with the
Métropole Nice Côte d’Azur and the EPA Plaine du Var
in the RICS day in June 2015 (a professional English organization whose mission is to regulate and promote the
real estate profession and maintain a standard of excellence and professionalism among its members).
- Conduct presentations and site visits in the
Métropole Nice Côte d’Azur Sophia Antipolis with
national marketers and investors.
REAL ESTATE TRADE SHOWS :
Team Côte d’Azur has strengthened its ties with business real estate professionals through active involvement
in the two major business real estate events, MPIM and
SIMI.
GENERATING LEADS IN PARIS :
- The Maison de la Métropole in Paris is the ideal meeting place to present the major real estate projects of the
Nice Côte d’Azur Metropolis to the Association of Real
Estate Companies.
- Presentations on real estate programs organized with
corporate services (large accounts) among the largest
national marketers.
- B2B business meetings held regularly.
A FEW WORDS ON THE CÔTE D’AZUR CLUB DE
I’MMOBILIER 06 :
Created by Team Côte d’Azur, its purpose is to gather
all the members from within the business real estate
chain (managers, promoters, marketers, investors).
Its main objectives are to analyze the Côte d’Azur business real estate market, to foster the matching of supply and demand, and to promote the Côte d’Azur real
estate offerings to both French and foreign real estate
companies.
9
FRENCH TECH
CÔTE D’AZUR
Team Côte d’Azur was highly engaged
in preparing and submitting the application to obtain the French Tech Côte
d’Azur accreditation, which was obtained in June 2015. The French Tech
Côte d’Azur operations are carried
out through six committees: Local
Promotion, International Promotion,
Facilitation, Acceleration, Communication, and Finance.Team Côte d’Azur
takes part in the International Promotion committee and directs the Communication committee.
Currently, the goal is to qualify 50
startups for an acceleration program
each year for the next three years, and
create 10 new “tech champions” with
an international presence over the
next 10 years.
10
Team Côte d’Azur participates in the International promotion committee and directs the
Communication committee in order to assure
the visibility of French
Tech Côte d’Azur and
the Côte d’Azur region.
FRENCH TECH CÔTE D’AZUR KEY DATES
• APRIL 14, 2014 : INITIATION MEETING
• SEPTEMBER 13, 2014 : APPLICATION SUBMISSION
• OCTOBER 3, 2014 :VISIT FROM THE MINISTERIAL
DELEGATION & PIC’TIC
• DECEMBER 19, 2014 : APPLICATION SUBMISSION
FINALIZED
• MARCH 13, 2015 : KICK OFF OF FRENCH TECH
CÔTE D’AZUR ENTREPRENEURS
• JUNE 24, 2015 : ACCREDITATION
COMMUNICATION
ACTIVITIES
To exist in the same playing field as our competitors it is essential to differentiate ourselves. Our visual identity has been
improved by the design agency NVI in order to portray a
clearer image of the Côte d’Azur and avoid common clichés.
Utilizing the latest communication techniques, we chose
strong colors and graphic elements for the new identity.
Sprint Startup Project : The development of an acceleration program in partnership with the Village Crédit
Agricole PACA, the Silicon Valley Alchimiste accelerator and the Tel Aviv Founders Institute accelerator.
MediaSchool Partnership : Development projects on
French Tech Côte d’Azur and the image of the Côte
d’Azur region, together with MediaSchool students.
Participation in the Strategic Policy Forum on Digital
Entrepreneurship : Advises the European commission on public politics and strategies to encourage
digital entrepreneurship at the local, regional, national, and European levels. Talent Project : A partnership with the University of Nice Sophia Antipolis and its
startup incubator. Creation of a communication campaign
around the theme of attracting talent. Partnership with the
TM Forum : Promotion of 1er Smart City hackathon
and discussion on promoting the event for 2016.
Partnership with the European Innovation Academy :
Presentation on the Côte d’Azur to 600 international
students and 100 mentors from around the world. Anthea Antibes Partnership : Active participation in Club
35. TED’X Partnership : Promotion and support for
the event and the French Tech Côte d’Azur startups.
NICE ROOM
The center of Team Côte d’Azur’s resources has been
officially named the “Nice Room.” This name reflects
its purpose as the information center for Team Côte
d’Azur’s presentations, videos, and images and the intent
to make the “Nice Room” a place to meet with key
members of the region as well as to share information
on the Côte d’Azur.
TEAM CÔTE D’AZUR IN THE NEWS
More than 77 news articles and video interviews…
This year, as in previous years, Team Côte d’Azur has
communicated regularly with local, regional, national, and international economic news organizations.
This has involved ongoing communication with editorial staff, holding press conferences, writing press
releases, and preparing press kits outlining specific
actions such as new greenfield investments and the
ongoing economic news for our region (Meridien
Mag, l’Usine Nouvelle, La Tribune,Tribuca, Le Point, Les
Echos, Webtimédias, France Soir, Azur Tv, Métronews,
Nice-Matin, L’Avenir Côte d’Azur, France 3, TM FORUM, Nice Premium, Le Journal des Entreprises, Le
Var information, Zone-bourse.com, Alliancy le Mag,
Israel’s i24 News).
11
AN ENTIRE TEAM OF SPECIALISTS AT YOUR SIDE
- Be connected to the business ecosystem
- Find a location for your business
- Recruit your team - Finance your projects
- Channel your communication
Team Côte d’Azur has your back !
Our services are free of
charge
TEAM CÔTE D’AZUR,
YOUR SUCCESS
PARTNER
4 0 0 , P RO M EN A DE DES A NG L A IS - BP 3185 - 06204 NIC E C EDEX 3 - FRAN C E
A joint initiative