Totalife Marketing Plan

吴晋安
Mr. Frederick Ng
Chief Executive Officer
Totalife Malaysia & Singapore
•
•
•
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President - Direct Selling Association Malaysia
Columnist, Nan Yang Siang Pau
‘Man of The Year’ - 6th Golden Earl Award
Executive Master Business Administration (EMBA)
- Southern California University for
Professional Studies
Warmest Greetings from Malaysia
th
TDSA 30 Anniversary
Robin van Persie
Andrew Garfield
I’m 30 too!!
Malaysia
14 States
3 Federal Territory
Total Land Area:
329,900 sq km
80%
Population:
28.33 million
20%
50.4%
Malay
11.0%
Natives
7.1%
Indian
23.7%
Chinese
7.8%
Others
Official Language:
Bahasa Malaysia
Common Language:
English
Other Spoken Dialects:
Tamil, Sikh and other native languages.
Common Chinese Dialects:
Mandarin, Cantonese, Hakka, Hokkien, Teochew, Hainanese, Foochow.
60.4% Islam
19.2% Buddhism
9.1% Christianity
6.3% Hinduism
2.6% Taoism
2.4% Others
Direct Selling
In
Malaysia?
1
2
Direct Selling
International
Statistics
Retails Sales in USD
3
4
5
6
7
8
9
10
11
12
13
14
15
22
Source:
28
Country
United States
Japan
China
Korea
Brazil
Mexico
France
Germany
Russia
Italy
Malaysia
Venezuela
Taiwan
Canada
Thailand
Indonesia
Philippines
Retail Sales US$ (millions)
31,630
22,710
19,962
13,273
14,604
7,253
4,949
3,824
4,264
2,962
4,667
2,307
2,976
2,224
2,947
1,088
1,011
Markets by Sales Force Size (2012)
1
2
3
4
5
6
7
8
9
10
11
Country
United States
Thailand
Indonesia
Brazil
Korea
India
Malaysia
Russia
Japan
Philippines
Taiwan
Source:
Retail Sales US$
(millions)
31,630
2,947
1,088
14,604
13,273
1,051
4,667
4,264
22,710
1,011
2,976
Number of
Direct Sellers
15,900,000
10,900,000
9,240,000
6,687,898
4,954,959
4,853,232
4,750,000
4,305,033
3,380,000
3,049,000
2,660,000
QUICK FACTS 2013
Direct Selling in Malaysia
Industrial Growth
3.50
3.00
USD (Bil)
2.50
2.00
1.50
1.00
0.87
1.13
1.92
2.03
2005
2006
1.54
1.4
0.50
0.00
2001
2002
2003
2004
Year
QUICK FACTS 2013
Direct Selling in Malaysia
Industrial Growth
3.50
3.00
2.83
2.91
2010
2011
3.05
USD (Bil)
2.50
2.00
1.63
1.89
1.97
2008
2009
1.50
1.00
0.50
0.00
2007
Year
2012
DISTRIBUTION – GENDER, RACE
Direct Selling in Malaysia
DISTRIBUTION – GENDER, RACE
Direct Selling in Malaysia
DISTRIBUTORS BY RACE 2012
DISTRIBUTION - AGE
Direct Selling in Malaysia
DSAM
Direct Selling in Malaysia
Direct Selling Association of Malaysia
 Founded in 1978
DSAM
Direct Selling Association of Malaysia
 A national trade association
aimed at promoting the direct
selling industry and act as the
de facto voice of the industry
 After 30 years, in 2008, DSAM’s
logo was change to the present,
to reflect the vibrancy and
maturity of the industry.
 Currently has 65 members,
50/50 national / multinationals
DSAM Board of Directors – 2013/15
President
VicePresident
Honorary
Secretary
Treasurer
Frederick Ng
Chief Executive Officer
Totalife (M) Sdn Bhd
Sam Cheong
Chairman
CNI Enterprise (M) Sdn Bhd
Board Members:
Lew Soon Kiak
Chief Executive Officer
Gano Excel Enterprise Sdn Bhd
David Cheong
Assistant General Manager –
Malaysia & Brunei
Nu Skin (Malaysia) Sdn Bhd
Tan Chong Guan
Tan Kai Hee
Managing Director
Hai-O Marketing Sdn Bhd
Khor Lee Fan
Paul Yee
Executive Director
Amway (Malaysia) Sdn Bhd
Managing Director
Forever Living Products (M) Sdn Bhd
Director of Finance, IT & Operations
Mary Kay (Malaysia) Sdn Bhd
Mohd Najmie Bin Noordin
Chief Operating Officer
ASEAN DSAs Presidents Meeting
Direct Selling Pre-70 s:
Street Vendors going Door-to-Door
DSAM
Direct Selling Association of Malaysia
1978:
Formation of DSAM by 4 Companies
•Definition - MLM, SLM, MO
•Regulations
•Offences
•Schemes and Conducts
•Requirement for a renewable
Direct Sales License
June 1993:
Direct Sales Act
Highlights the
Conducts for the Protection of
Consumers, Direct Sellers, and
the conduct between
Companies.
1998:
DSAM launched the “Code of Conduct”
DSAM logo: 1978 - 2007
2008:
The New DSAM logo
DSAM
Code of Conduct
Enhanced with extra
territorial effect
Sept 2009:
The “Code of Conduct” enhanced
Amended Act passed in
Parliament and enforced
•Direct Sales and Anti-Pyramid
Schemes Act 1993
•Clear definition of Pyramid
Schemes
•Enforcement by Task Force –
MDTCC, Police, CCM, Central Bank
2011:
Direct Sales Act Amended
June 2012:
Launch of “National Code of Ethics”
December 2012:
Launch of the Direct Selling Blue Print
2013 to 2015
Enhance the reputation and
performance (USD 6.7 bil by 2020,
avg USD 1,300)
Direct Selling Blueprint: Phase 1
2015 to 2018
Strengthening the Legal and
Delivery Systems (Self Regulation,
Advisory, etc)
Direct Selling Blueprint: Phase 2
2018 to 2020
Improving the Quality of
Human Capital (Education,
Full-time, etc)
Direct Selling Blueprint: Phase 3
A Conducive and Challenging Direct-Selling Environment
You are most welcome to expand you business to
Malaysia
(1940 – 1973)
thank you
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